Published on: 06 April 2016
Last Updated on: 05 November 2024
Deciding on a good web host is as important as setting up other business essentials, perhaps more. Be it a small set-up or initiation of a big venture, failure is guaranteed if you make an ordinary choice.
So how do we make a smart choice for a good host?
Every individual or a business would want to go with one which provides optimum performance with maximum benefits in all respects. Pricing, ease of support, complimentary features, etc. to mention a few.
PERFORMANCE –
Uptime is a great measure of how good a hosting provider is at keeping its systems up and running. A high uptime percentage close to 100% means they are putting in substantial effort towards superior performance.
Disk space is the amount of space allotted to your website. Don’t let it be limited if you’re planning to maintain cumbersome blogs, an e-commerce site, visual content & videos for your business. If a hosting company has difficulty accommodating that, it would reflect in your conversions. You sure need pure unlimited space for your website.
Bandwidth is nothing but the amount of data your website will pass to the customer. Videos and graphics take more bandwidth than plain HTML. Ensure that you’ve got enough to support your website traffic.
Page speed makes a difference when browsing through a website. It can lead to frustration and one might lose on prospects and clients if the speed is below expectation. Ensure that your website has good speed.
You don’t have to overpay. All your essentials can easily be met at $5 per month. If you are going with a free provider, be ready for limited usage (free hosts have their own usage restrictions).
Before going in for a purchase, understand the pricing structure clearly. Down payment, recurring subscription fee and any other payment for add-ons.
There could be instances when things might go wrong, in which case, you may want to cancel the host. It’s important to know how your web hosting provider handles this. Does it offer any retention packages or has a well-defined refund policy. To get a discount on web hosting, you can visit the Shared Hosting Coupon site.
When starting a website, you need to find a good domain name that represents your brand or business. It is typically sold for a price. Now if you are deciding on a hosting provider too, you might get it for free.
SUPPORT –
The internet is always ON. Ensure that you get an excellent and preferably a 24×7 customer support. If possible, test the response of the hosting provider before you indulge in any long term contract. Online chat service provides an instant resolution, unlike emails or tickets.
Opt for a hosting provider that has a user-friendly and a functional control panel. You would need this, at least for some basic changes that you can do on your own.
Also, get your business name and address displayed on the hosting provider website for appropriate visibility.
Let’s make our choice easier by looking at the infographic below –
Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
Have you ever thought of optimizing your tag and category pages? Well, not many people are aware of the role these pages play and how they can negatively impact your SEO.
However, categories and tag pages are much more than just optimizing things for readers and search engines. Categories are essential for SEO; in fact, they are more important than the individual posts and pages.
Let's say, you stumble upon a DIY makeup and hair blog and you suddenly find the post you just read quite fascinating and you are looking for more. Where would you go next? How will you read next?
You see a big tag cloud at one side with ‘Hairstyles’. You are going to a party, so you click it. You see, many random posts on the same page, but since the posts are not sorted, you become confused and leave the page. That’s how WordPress behaves! And, sometimes this behavior only makes sense to the authors, not the readers.
However, if the web page has the same and sorted content, maybe the best hairstyles on that page with the content explaining how you can try those styles, it would have been easier for the reader.
What Is A Category Page?
A category page lets you combine different posts altogether. It's more like your main page of the blog that displays posts from a particular category. Think of categories as a table of content of your site that will give readers an overview of what the comlplete guide to seo is all about.
Further, the categories are hierarchical, which means you can create a subheading with ease. Category pages might have the same template as your post with the similar widgets and sidebar.
Usually, category pages have the title, image, and the introduction of the post with paging at the bottom to help readers navigate through the archives. In terms of SEO, category pages have many issues with duplicate content being one of them. A category page with excerpts of different posts need not have to be unique, as everything is already available at various posts.
Category Pages Are Also Difficult To Rank….
Because of the piracy and duplicate content, Google will rank a page or post from your website instead of the complete category page. Put any keyword on Google, and you will rarely find any category page in the SERPS.
The only time when Google might show a category page is when a website has many related pages, and the SEO structure of a website will help Google choose category pages over a post page.
Tags:
Tags help in describing the details of your web post; you can think of them as your website’s index words. Besides, they can also be touted as the microdata that you can use to micro-categorize your content.
Also, tags are not hierarchical, for instance, if you have a blog where you write about daily events; you can categorize it as Music, Food, Books and more. Now, if you write posts in these any of these categories lets say food, you can put tags like pasta, pork, pizza, etc.
Further, when you add a tag in the tags section of the post, WordPress automatically creates a page for each tag. Further, a tag page is just like a category page that lets you group posts together. It shares the same template as archive pages and is also not shown in the menu unless you specifically add them in the post.
How To Add Content In Both Category And Tag Pages?
Spend time in organizing content and ensure they look relevant. It's very easy to randomly add tags and categories, but that creates confusion and looks messy.
You can either add categories or tags, or both. Besides, you can also add individual categories, but don’t get overwhelmed thinking you will have to complete everything at once.
Conclusion:
Your website is for readers, not for the search engine bots. Just think of your webpage as an evolving book, so choose your table of content and increase readability!
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Source: SEO for dummies
Stretched leisurely on the shores of Lake Superior, Duluth, Minnesota, is a city known for its breathtaking natural beauty, historic charm, and vibrant local businesses. From the historic Canal Park to the bustling streets of downtown, Duluth is a community of entrepreneurs and business owners striving to make their mark. In this age of digital prominence, where online presence can make or break a local business, the importance of SEO is crucial. This article will explore how a Duluth seo company can level the playing field for local businesses, helping them compete effectively in the digital landscape while maintaining their unique identity.
The Digital Landscape In Duluth
Before diving into the role of SEO, it's crucial to understand the digital landscape of the city. Like many other cities across the United States, Duluth has experienced a digital transformation in recent years. Local businesses are no longer confined to brick-and-mortar establishments; they must have a strong online presence to remain competitive.
Online shopping, local reviews, and social media have become integral to consumers' decision-making. A survey by the Duluth Business Association found that nearly 80% of Duluth residents rely on online reviews and information when choosing a local business. This shift in consumer behavior underscores the significance of having a robust online presence.
Local SEO: A Game Changer For Duluth Businesses
Local SEO focuses on optimizing a website's visibility for local searches. For businesses in Duluth, local SEO can be a game-changer. Here's how it levels the playing field for local businesses:
Targeted Traffic
A local SEO company understands the unique dynamics of the local market. They know the search terms and phrases potential customers in Duluth prefer when finding products or services in the area. By optimizing your website for these specific keywords, you can attract more targeted traffic. This means more visitors who are likely to convert into paying customers.
Google My Business Optimization
Google My Business (GMB) is a critical tool for local businesses. When a potential customer finds a product or service in Duluth, Google often displays a local 3-pack, a featured section highlighting the top three firms. An SEO company can optimize your GMB listing to help your business appear in this prime real estate.
Mobile Optimization
With the majority of local searches now conducted on mobile devices, mobile optimization is essential. An SEO company can ensure your website is mobile-friendly, which helps with rankings and provides a user experience that your potential customers are completely satisfied with.
Local Link Building
Links from local websites and directories can significantly boost your website's local SEO. An experienced SEO company in Duluth can help you secure high-quality backlinks from local sources, which can enhance your local search rankings.
Content Strategy
A local SEO company creates content that the local community finds helpful and relevant. Whether it's blog posts, videos, or social media updates, having locally-focused content can help you connect with your target audience.
In the digital age, local businesses must embrace a Duluth SEO company to harness the power of local SEO and stay competitive. An SEO company can help these businesses get the best of digital marketing while preserving their unique local identity. To succeed online and showcase Duluth's culture, businesses can use keywords, improve their Google My Business page, and build local links to reach their desired customers.
Learn More About:
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Understanding The Role Of SEO In B2B Digital Marketing: Optimising Your Website For Success
SEO strategies have been a hot topic lately for its relevance to the online marketing world especially targeting this generation who cannot seem to get their hands off their tablets or mobile phones. There are no signs of SEO going obsolete any time soon.
Read also: The Importance Of SEO Based Digital Marketing Services
In fact, SEO is constantly changing and adapting to whatever’s trendy nowadays. The recent evolution of SEO made it shy away from just being a mere marketing tool to branding strategies. Investing in professional SEO services is something that you should definitely consider and here are the reasons why.
It Won’t Go Away Any Time Soon
Search engines do not show signs that it will go away soon. On the contrary, search engines are actually continuously developing. Aside from the traditional text searches, audio and video searches are also dependent on keyword searches.
No matter what kind of media you are searching, SEO can be linked to it. Therefore, SEOs will not likely lose its utility in the internet world.
An Effective Marketing Tool at a Low Cost
In contrast with other tools for online marketing suck as purchasing ads or leads, product placement ads on websites, etc., SEO gives a higher return on investment. Some has considered organic SEO as “the bedrock” of an online presence. It is not as flashy and as loud as other forms of marketing but it delivers the result.
More and More People are Relying On It
Presently, about 80-90% of customers turn to the internet for online reviews and comments before buying something. According to one study, online reviews are trusted by customers. The aforementioned percentage of customers will only increase through time. Capitalize on this by investing first in organic SEO. Without it, your potential customers will not be able to find you. It becomes imperative on you then to make sure that before everyone starts jumping on organic SEOs strategies that you have already laid down yours early on in the game.
Extra tip: build a healthy content profile online for Google evaluates your business and its website using the content as one of the factors.
It Works
SEO techniques for online marketing still work. According to a study, even though search engines update their data and algorithm in determining the rankings, SEO strategies still work to your advantage.
It was also said that as long as the focus of the business is on optimal user experience and methodical SEO plans, the business will surely be given a higher position in search engine results page and more organic traffic.
Your Competitors Will Be Doing It Soon
With the increasing number of people turning to their mobile devices and search engine sites to look for products and services, SEO strategies will surely be a hot tool to use.
According to experts, SEO is “a never-ending process”. If you will not take advantage of this marketing strategy to improve your position, your competitors will certainly take your place. Secure your spot in search engines’ ranking pages by utilizing SEO now!
SEO still remains one of the most important tools for a business’ online presence. Make your mark and invest in organic SEO.
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