Dedicated server hosting has been there for a long time and has become a preferred choice for large enterprises because of the control they get out of it. In fact, the security of data achieved in a dedicated environment is much more than shared or VPS hosting. However, dedicated hosting is very costly in nature. This is the reason why server colocation hosting in India has become so popular. It also gives you full control of your hardware and software resources of the server. But it can be availed at a far lesser price. This is possible because you are only buying rack space to put your server machinery. In another popular colocation arrangement solution, businesses rent server and rack space from a data center that provides server colocation services.
One of the important features of server colocation hosting in India is that you as a business entity retain complete ownership of the IT hardware, thereby having full control of the same. In a sense, it provides you dedicated control of server resources. It is preferable to dedicated hosting because colocation is available at least possible price.
However, in case of a dedicated hosting solution, the data center from which you are getting the service is the sole owner of the hardware system and other IT resources. Though the client gets full control of the server, the infrastructure, build, and content, ownership rights remain with the data center. Though you have dedicated control, you don’t really have ownership rights.
When to choose Dedicated Hosting and when Colocation Server?
If there is a huge traffic inflow into your site or group of websites and there are some mission-critical missions that require dedicated hosting environment, dedicated hosting is preferred. This is because of the high level of security provided to the stored data. However, to avail this service you have to shell out a lot of money, which may not be always possible.
In the case of server colocation hosting in India, you get increased security, enhanced scalability, enhanced connectivity, and extremely high availability. This is especially suitable for companies or businesses that don’t have the means of creating in-house hosting solutions (which are outrightly costly).
Let’s dig more into Colocation Services
In this kind of hosting solution, both software and hardware are purchased and owned by the business entity itself. In fact, the onus of properly setting up and configuring the hardware IT of the server rests with the business itself. For effectively managing inflow and outflow of traffic, the business entity can also buy one or more network devices such as VPN appliance, firewall, router, switch, and others. The combination of network devices a business wants to choose rests with that business itself. The server colocation hosting in India has no role in deciding on these factors. Therefore, the control and flexibility one gets in colocation are even much more than in the case of dedicated servers. Moreover, colocation comes at a far lesser price.
Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.
Getting along with a web marketer is about as easy as negotiating your client’s settlement over a picnic outside the courthouse. Some people are that easy to work with, but they’re about as common as an 8-1 ruling in the Supreme Court.
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For lawyers, web marketing is what the French call a devoir — a “have to.” Most of us would rather wash our hands of it. After all, we went for a JD, not an MBA or a marketing degree. We have a whole desk full of case files and ethical obligations demanding our time. Marketing is hitching for a spot in the backseat, at best.
But the Web is where the clients are. Internet marketers are the new rainmakers. We need them to keep the soil moist, so to speak. In today’s marketplace, Google is the ground from which law firms grow.
The trick is to find a marketing firm that can get the job done at the right price… while keeping our blood pressure below the call-an-ambulance level.
That’s easier said than done, but here’s some advice.
Five Commandments for Keeping the Peace with a Web Marketer
1. Slow and Steady
You know what they say — it wins the race. SEO is not an impatient person’s game. Top 10 search results are not achieved overnight. Sure, you might see a blip here and there, but if you’re looking for instant gratification, you’re searching in vain. Think of it as the stock market. You’re investing for long-term gain.
2. Micromanagement is a killer:
Attempting to micromanage your marketing will put you and your marketer in that blood pressure danger zone. You’re the lawyer. They’re the web gurus. You each have jobs to do, so stick to those. It’ll do wonders for the relationship.
3. Know what you’re paying for:
Legal web marketing isn’t exactly inexpensive. Like most things in life, you get what you pay for. Just know what you’re paying for. A good marketing firm will offer itemized transparency for their services, and that’ll keep you from feeling resentful about any “phantom charges.”
4. Don’t get emotional:
This isn’t “Dr. Phil.” Your relationship with your web marketer means everything, but that relationship should be built on performance, dependability, and communication — not personality. Trust is important, and it takes time, but you should assess the firm’s effectiveness in the services they provide, not the extent to which you “like” them as people. Oh, and the Golden Rule applies here too — treat your marketers with the courtesy and respect you expect from them.
5. Work with good people
This is especially important in the legal arena. So much of web marketing is content-based; but as attorneys, we have to be careful about whom we allow writing about the law on our behalf. Stick with experienced and highly credentialed marketers, preferably those who are able to have your content written by licensed attorneys. The State Bar will thank you for it (in the form of zero discipline for marketing blunders). Here again, you get what you pay for.
Need Web Marketing Advice for Attorneys? Ask.
As the old saying goes, you don’t know what you don’t know. If you need web marketing advice for attorneys, ask around. Maybe some of your law school friends practicing in other jurisdictions can share their experiences. A simple conversation can shed real insight.
You might be surprised by how much you’ll learn from the web marketers themselves. Ask them to educate you. Most are more than willing to elaborate on their history, their best practices, and their approach to client management.
Working with web marketers isn’t always easy, but take these tips to heart and you’ll see long-term success (instead of simply seeing red).
Kaplan Lawyers PC is a New York City personal injury law firm that helps victims of personal injury and their families in Bronx, Queens, and Kings Counties, as well as all of New York City.
Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.
Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.
Consider this:
Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.
The gender distribution on the platform is almost even, offering a broad spectrum for targeting.
A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.
Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.
Understanding the Art of Creating Viral Content
The statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?
To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.
We reached out to them to ask:
What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?
How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?
What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?
With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?
Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.
The Blueprint for Viral TikTok Content for Marketing Apps
Here are the insights they shared with us:
In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.
We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.
Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.
But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.
Engagement Over Promotion
TikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.
While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?
Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.
Highlight the problems your app solves, but in a fun, TikTok-friendly manner.
“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of Marketers
Understanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.
Read the in-depth case study on the House of Marketers website, here.
The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:
User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.
Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.
Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.
In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.
Storytelling: The Backbone of TikTok Marketing
Interactive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story.
"At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of Marketers
If there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.
Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.
Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.
A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.
Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.
Strike a Balance between Trend and Originality
While it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand.
"At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.
Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.
An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.
While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.
Read more about how to market to your audience in this guide.
Harnessing TikTok's Tools for Maximum Impact
TikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.
Optimizing with TikTok's Inbuilt Features
Effects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.
Music & Sound: TikTok is as much about listening as it is about watching.
Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.
Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.
TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.
Amplifying Your App through Engaging Narratives
Direct selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?
Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.
TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.
Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.
Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.
Tapping into the Power of Collaborations
No man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.
Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.
Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.
Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.
In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.
Beyond TikTok: Cross-Promoting Your Content
While TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:
Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.
Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.
Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.
Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.
In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.
Success Stories: Analyzing & Iterating
The digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?
TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.
Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.
Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.
Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.
Final Thoughts on Viral Content on TikTok
On TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.
A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.
If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.
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Where can you seek support if you need to promote your page on TikTok in the shortest time possible?
When your internet bogs down, so can your productivity level. Not only is this frustrating but it feels like a losing battle with your computer and every other Wi-Fi device you use in your home. You can speed up your home PC network with a few simple tricks that will help you maximize your speed and performance in just a few minutes.
Different Ways You Can Use The Home PC Network
There are multiple ways you can instantly speed up the home PC Network for your business. In this article, you will get the complete information about it.
1. Reroute Your Router
Start with your router. Think about where it is located and if there is a major obstruction blocking its path to your electronic devices. Walls and floors can provide an obstacle for routers to send their signal through, making your internet intermittent or slower than normal.
Look for a spot that is off the floor and close to where you will be spending the majority of your time online. Your router shouldn’t be boxed in by walls or objects as it needs as clear a path as possible to your computer or digital device. Make the proper use of your home PC Network to develop your connection.
2.Change The Channel
You may not have even been aware that your router came with a series of channels that you can select to operate off of. The channel that you are currently using may be bogging your internet down and causing you issues. Try another channel and see if it makes a difference in the speed of your internet. You may be competing with other electronic devices in your home without even knowing it.
If you have multiple devices that use your router, you may want to use dual channels to split up the use of the devices. This can allow one person in your home to work off of one channel and yourself on another, ensuring that you are not struggling for your own Wi-Fi bandwidth.
3.Time To Upgrade
If your internet is still slower than you would like, you have a few more options to get it up to speed. You may need to upgrade your router especially if you are using an outdated model. This can help you to have the latest wireless technology, so your digital devices operate at maximum performance. Don’t forget new ethernet cables as yours may not proving the bandwidth you need.
You can also talk to your internet provider about upgrading your internet service. You may not have the fastest service available, and there may be room to move to a higher level of access.
4. Evaluate Your Systems
The software and apps that you are running on your computer may also be the culprit of your slow network. These programs can steal bandwidth and remain open in the background of your computer when you are not even using them. This can significantly cause your internet to slow without you even realizing what is going on.
Go through your computer or phone and clean out the apps that you no longer use. Your computer may be giving priority to multimedia apps which use a large amount of bandwidth that you are not even using. This is also a good time to clean out your PC’s registry if you haven’t done so in a while.
5. Think About Hardwiring
While the freedom of wireless internet brings many advantages, it can also have some drawbacks too. It doesn’t have the bandwidth that a hardwired internet can bring. Because of obstructions that reduce the signal, you may do better by hardwiring your PC to your internet modem. Remember that your ethernet cable will degrade after 328 feet.
6. Are You Up To Speed?
Not sure what your internet speed really is? You can check the speed of your internet using an internet speed test site. There are a number of these sites available on the internet, and they can help you know exactly the speed you are operating at and if there was any improvement after these suggestions.
If you notice that your internet is not performing as it should after you have run a speed test, contact your internet provider as you may need maintenance on your service, especially if it is not operating at the speed promised.
Final Take Away
Trying these tricks to get your home internet network to operate at its maximum efficiency can help you to enjoy your time using the internet. Gone will be the frustrations that you feel from the slow wait times and download speeds. Remember to test your internet speed every so often to make sure that your equipment is operating properly and that you are getting the most out of your home internet network.
Read Also:
2021 Signs It’s Time To Upgrade Your PC
Google Getting Into Phones – And It’s Changing The Mobile Internet
