Deciding on a good web host is as important as setting up other business essentials, perhaps more. Be it a small set-up or initiation of a big venture, failure is guaranteed if you make an ordinary choice.
So how do we make a smart choice for a good host?
Every individual or a business would want to go with one which provides optimum performance with maximum benefits in all respects. Pricing, ease of support, complimentary features, etc. to mention a few.
PERFORMANCE –
Uptime is a great measure of how good a hosting provider is at keeping its systems up and running. A high uptime percentage close to 100% means they are putting in substantial effort towards superior performance.
Disk space is the amount of space allotted to your website. Don’t let it be limited if you’re planning to maintain cumbersome blogs, an e-commerce site, visual content & videos for your business. If a hosting company has difficulty accommodating that, it would reflect in your conversions. You sure need pure unlimited space for your website.
Bandwidth is nothing but the amount of data your website will pass to the customer. Videos and graphics take more bandwidth than plain HTML. Ensure that you’ve got enough to support your website traffic.
Page speed makes a difference when browsing through a website. It can lead to frustration and one might lose on prospects and clients if the speed is below expectation. Ensure that your website has good speed.
You don’t have to overpay. All your essentials can easily be met at $5 per month. If you are going with a free provider, be ready for limited usage (free hosts have their own usage restrictions).
Before going in for a purchase, understand the pricing structure clearly. Down payment, recurring subscription fee and any other payment for add-ons.
There could be instances when things might go wrong, in which case, you may want to cancel the host. It’s important to know how your web hosting provider handles this. Does it offer any retention packages or has a well-defined refund policy. To get a discount on web hosting, you can visit the Shared Hosting Coupon site.
When starting a website, you need to find a good domain name that represents your brand or business. It is typically sold for a price. Now if you are deciding on a hosting provider too, you might get it for free.
SUPPORT –
The internet is always ON. Ensure that you get an excellent and preferably a 24×7 customer support. If possible, test the response of the hosting provider before you indulge in any long term contract. Online chat service provides an instant resolution, unlike emails or tickets.
Opt for a hosting provider that has a user-friendly and a functional control panel. You would need this, at least for some basic changes that you can do on your own.
Also, get your business name and address displayed on the hosting provider website for appropriate visibility.
Let’s make our choice easier by looking at the infographic below –
Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.
Have you ever thought of optimizing your tag and category pages? Well, not many people are aware of the role these pages play and how they can negatively impact your SEO.
However, categories and tag pages are much more than just optimizing things for readers and search engines. Categories are essential for SEO; in fact, they are more important than the individual posts and pages.
Let's say, you stumble upon a DIY makeup and hair blog and you suddenly find the post you just read quite fascinating and you are looking for more. Where would you go next? How will you read next?
You see a big tag cloud at one side with ‘Hairstyles’. You are going to a party, so you click it. You see, many random posts on the same page, but since the posts are not sorted, you become confused and leave the page. That’s how WordPress behaves! And, sometimes this behavior only makes sense to the authors, not the readers.
However, if the web page has the same and sorted content, maybe the best hairstyles on that page with the content explaining how you can try those styles, it would have been easier for the reader.
What Is A Category Page?
A category page lets you combine different posts altogether. It's more like your main page of the blog that displays posts from a particular category. Think of categories as a table of content of your site that will give readers an overview of what the comlplete guide to seo is all about.
Further, the categories are hierarchical, which means you can create a subheading with ease. Category pages might have the same template as your post with the similar widgets and sidebar.
Usually, category pages have the title, image, and the introduction of the post with paging at the bottom to help readers navigate through the archives. In terms of SEO, category pages have many issues with duplicate content being one of them. A category page with excerpts of different posts need not have to be unique, as everything is already available at various posts.
Category Pages Are Also Difficult To Rank….
Because of the piracy and duplicate content, Google will rank a page or post from your website instead of the complete category page. Put any keyword on Google, and you will rarely find any category page in the SERPS.
The only time when Google might show a category page is when a website has many related pages, and the SEO structure of a website will help Google choose category pages over a post page.
Tags:
Tags help in describing the details of your web post; you can think of them as your website’s index words. Besides, they can also be touted as the microdata that you can use to micro-categorize your content.
Also, tags are not hierarchical, for instance, if you have a blog where you write about daily events; you can categorize it as Music, Food, Books and more. Now, if you write posts in these any of these categories lets say food, you can put tags like pasta, pork, pizza, etc.
Further, when you add a tag in the tags section of the post, WordPress automatically creates a page for each tag. Further, a tag page is just like a category page that lets you group posts together. It shares the same template as archive pages and is also not shown in the menu unless you specifically add them in the post.
How To Add Content In Both Category And Tag Pages?
Spend time in organizing content and ensure they look relevant. It's very easy to randomly add tags and categories, but that creates confusion and looks messy.
You can either add categories or tags, or both. Besides, you can also add individual categories, but don’t get overwhelmed thinking you will have to complete everything at once.
Conclusion:
Your website is for readers, not for the search engine bots. Just think of your webpage as an evolving book, so choose your table of content and increase readability!
Read Also:
Guide To Hiring A WordPress Developer
8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results
Source: SEO for dummies
Local SEO is a vital aspect of any SEO tactic; especially if you're struggling to gain prominence on the web. There is a wide range of methodologies that you can execute, from upgrading your substance utilizing watchwords to presenting your NAP (name, address and telephone number) to different neighborhood indexes.
To help arrange, streamline and track the majority of your neighborhood SEO endeavors, you should make utilization of these nearby SEO instruments. The accompanying is 15 diverse nearby SEO instruments that you may discover amazingly valuable, some of which are accessible at a little cost and some of which are free moreover.
Google AdWords Keyword Planner :
This device works for fortifying your nearby SEO catchphrases. Amid the catchphrase inquire about the stage, you can distinguish the movement for particular watchwords and also find new nearby watchwords in light of neighborhood looks. The Keyword Planner apparatus even gives you a chance to direct research in light of geographic locales. Not just it is a helpful instrument to have for your neighborhood SEO catchphrase endeavors, it's allowed to boot, and seemingly a standout amongst the most valuable free SEO apparatuses accessible too.
Moz Local :
Moz Local is an essential nearby posting administration instrument that enables clients to oversee neighborhood postings and additionally guarantee and check to post entries. The device likewise works with information aggregators to help push postings, ensuring that your business is unmistakable. Also, the instrument will look over your references and inform you of any mistakes that it discovers which could be harming your nearby SEO. Moz Local will give you a once-over on what sort of classifications you're recorded under and what kind of media is utilized for your reference.
BuzzStream :
it is an apparatus for procuring neighborhood backlinks as it can enable you to distinguish and construct associations with nearby influencers to enable the drive to verbal movement and lift neighborhood familiarity with your image. The instrument is likewise powerful for content advancement and computerized PR.
SEOPressor :
it is an instrument that scores your site's general SEO quality and gives direction and suggestions to how you can enhance it, which will thusly help with your neighborhood SEO regardless of whether it's not particularly worked for that. Especially valuable is its review include that will inform you of any pages that should be advanced in certain ways, it's a component that has earned SEOPressor as a standout amongst other SEO devices for an independent company.
Whitespark Local Citation Finder :
The most undeniable nearby posting administration device that you can contribute is Whitespark Local Citation Finder. Notwithstanding essential neighborhood posting administration, the instrument finds where you should list your business to enhance nearby SEO rankings. It likewise gloats some of the extra highlights, including the capacity to gather client criticism and online audits, screen neighborhood looks rankings by a city, find make interface openings and the sky is the limit from there.
Synup :
it is helpful for presenting your NAP to nearby registries. It's an apparatus that enables you to effectively deal with your neighborhood postings and in addition survey and investigate your postings and NAP information. It's a standout amongst the most extensive index records that you can have and it will enable you to check postings to check whether you have existing accreditations on them, to add your NAP to postings and fix erroneous information on existing postings.
Today, there are many SEO companies that provide high-quality services for the website. You can visit YEAH! Local; they can improve the quality of a website.
Read More :
SEO For Dummies
Best SEO Tools For Ranking The Website
Get A Return On Investment With Your SEO
A flower shop is a great business to get started in if you have a flair for the creative arts and a passion for plants. You can even bring it online, where you can receive orders through your website and get more customers.
But before becoming visible online, you need to work to create a website and rank high in search engine results. Learn more about creating a website on this page here.
This is where search engine optimization comes in. This technique can help improve the visibility of a floral website on search engines like Bing, Yahoo, or Google. It involves optimizing a site for better ranking in search engine results pages, which can help drive more traffic to the business's website.
Several ways to optimize a site for SEO include creating high-quality content and ensuring the website's layout and designs are user-friendly.
Additionally, flower shops can employ measures such as keyword research, on-page SEO, and link building to improve their rankings locally in Chicago.
How the Strategy Can Help your Site
The use of SEO can help your flower shop business by increasing website traffic and improving the visibility of your online presence.
SEO is a process that enables your flower shop to enhance its ranking in search engine results pages SERPs for relevant keywords. This can result in increased website sales, as well as more brand awareness and customer loyalty.
You can use various methods to optimize your website for SEO, including keyword research and implementation of effective on-page SEO techniques, such as keyword placement and titles, meta descriptions, and image alt tags.
Additionally, you can participate in online forum discussions and connect with other flower shop owners in Chicago to learn the best practices in the industry.
Another important step you might want to take is connecting with the digital marketing experts in the industry who are experienced and knowledgeable about search engine optimization techniques. The experts from Chicago SEO Scholar are very passionate about helping businesses solve their problems.
They will help you become more visible on Google and analyze your metrics so you can see positive results.
Steps in Improving your SEO Strategy
1. Understand your competition. With the right firm, you can identify what keywords your competition is targeting and then use those terms in your content to rank higher. Knowing which keywords are popular among your target market can help you focus your efforts and get excellent results.
2. Create high-quality content. This goes without saying, but ensuring your content is of excellent quality will help you gain traction and rank higher in search engines. Content about flowers and caring for plants that are well-written, informative, and engaging will likely draw more attention from potential customers, which can lead to increased traffic and conversion rates.
3. Optimize for both desktop and mobile devices. Today's consumers increasingly use mobile devices to search for information, so your website must be optimized for desktop and mobile browsers. This will ensure your site is easily accessible to as many people as possible.
4. Take advantage of social media platforms. Social media can be an extremely effective way to reach out to potential customers and promote your business. The platforms like TikTok, Snapchat, Instagram, Twitter, and Facebook offer great opportunities for sharing helpful tips and updates with followers, leading to increased traffic and conversion rates.
Components that Might Help your Site
When you want to rank higher on Google and other search engines, you might want to know about the components that will help you get the desired results. Some of them are the following:
1. H1 and H2 Tags:
The large headers generally have H1 tags. They can be related to the titles and should be relevant to your niche. The H2 are considered subheadings, and you need to make sure that they are similar to the keywords you put into the H1 tags.
2. Meta Descriptions:
These descriptions are generally shown on the search engines where the users get to know what your website is about. They are the ones you provide in the HTML tags, which should include the right keywords like bouquets, events, florals, roses, and others that your target audience might be looking for.
3. Keyword Density:
The keyword density is the number of times a term appears on your website. It's best to avoid stuffing your landing pages and posts with keywords because this does not work anymore. Instead, the search engines might penalize you if the content does not provide value to the consumers. Ask the experts for the right keyword density and apply them accordingly.
4. Software Tools:
Some tools can increase your rankings like reviews, testimonials, local business pages, partnerships, and social media. You might want to take advantage of the tools by calling the right experts in Chicago to set them up for you.
5. Backlinks:
They are very important because they allow other websites to link back to you. The more you have, the more opportunities you'll be given to rank higher in search engines.
About the Rankings
The first thing to know is that Google and other search engines utilize algorithms and web crawlers to catch keywords. They want to understand the page content and check if it's a reliable and trustworthy source.
When the page is linking to a more reliable source, it will also be considered trustworthy. The crawler will then score the links on the page until everything is checked. The algorithm will then assign the keywords to the PageRank, and the higher it is, the more it will appear on the first pages of the search results.
Know that the process of getting the top rank for a specific keyword does not happen overnight. You might want to improve the user interface of your flower shop and continue with a working strategy to get the best spots.
Create valuable and up-to-date content and focus on your potential customer's needs. It's also a great idea to get help from experts in the industry, so you don't have to start from scratch.
Additionals:
The Challenges of E-Commerce SEO
SEO Website Design Tips for Small Businesses
SEO Consulting Price: The Average Cost of SEO Services in 2021
Why Should You Consider Hiring An SEO Audit Service For Your Website?
