Published on: 13 September 2023
Last Updated on: 10 September 2024
In an age where Artificial Intelligence (AI) is permeating every aspect of our daily lives—from driving cars to diagnosing diseases—the realm of copywriting has also felt its presence. While AI-based algorithms can churn out text at a pace no human can match, the question remains: Can AI ever replace the nuanced creativity and emotional intelligence that a skilled copywriting agency in London like Blackad brings to the table?
What Makes Human Copywriting Unique?
Let’s take a moment to appreciate what human copywriters bring to the game—something that Artificial Interlligence is far from mastering. Good copywriting is not just about stringing words together; it’s about conveying a brand’s voice, ethos, and, most importantly, its soul. Human copywriters bring with them:
Emotional Intelligence
The ability to identify and manipulate emotional triggers in writing is a skill that machines have yet to perfect. Human copywriters can detect subtle cues in tone, context, and language, allowing them to craft messages that resonate on an emotional level with the reader. This skill is vital for building connections and fostering brand loyalty, something that AI cannot replicate accurately.
Cultural Sensitivity
Words can have different meanings in different cultures, and one false move can spell disaster for a brand. A human writer will understand these nuances and adjust the copy accordingly, making it contextually relevant and respectful. This sensitivity ensures that your message is well-received globally, eliminating the risks of cultural misunderstandings that could tarnish your brand’s reputation.
Narrative Skills
Telling a compelling story requires creativity and a keen understanding of human psychology—inherently human traits. A skilled copywriter knows how to weave a narrative that not only informs but also entertains and engages. They create relatable characters, build tension, and provide resolutions that make your brand memorable, fostering a deeper emotional connection with your audience.
Strategic Thinking
Good copywriting is not just about crafting appealing sentences; it’s strategic. Human copywriters work in tandem with the brand’s overall objectives, often thinking beyond the immediate task at hand. They consider the long-term impact of their words, ensuring that every piece of copy aligns with and advances the brand’s goals, whether it’s building awareness, driving sales, or establishing thought leadership.
The Limits Of AI In Copywriting
AI algorithms can analyse data, identify trends, and even generate text based on predefined parameters, but here’s what they lack:
Context Understanding
AI struggles with understanding the situational context. It can write about a product’s features, but cannot empathise with the user’s needs or problems.
Slang And Idioms
The casual vernacular, which often makes copy relatable, is another aspect where AI lags.
Tone And Nuance
AI-generated copy often lacks the tone and nuanced expression that come naturally to human writers.
Why You Should Opt For A Professional Copywriting Agency in London
When you’re looking to craft compelling copy that resonates with your audience, turns leads into customers, and cements your brand in the market, a professional copywriting agency in London like Blackad offers an unmatched skill set. They understand that copywriting is as much an art as it is a science, providing you with tailor-made solutions that align with your brand identity.
The Symbiotic Future: AI And Human Copywriters
As we look ahead, it’s not a matter of AI versus human copywriters, but rather how the two can coexist and complement each other. AI can handle data analytics and basic content generation, freeing human copywriters to focus on more complex, creative tasks. Several copywriting agencies are already leveraging AI to handle mundane tasks while their human experts focus on strategy and creativity.
The Final Word: The Irreplaceable Human Touch
Despite the increasing capabilities of AI in content generation, the subtle creativity and emotional resonance of a human touch remain irreplaceable. Whether you’re a startup looking for brand positioning or an established company aiming to revamp your digital presence, investing in a skilled copywriting agency in London can give you an edge in today’s highly competitive market.
So, while it’s fascinating to consider what AI can achieve, it’s equally important to recognise the invaluable contributions of professional copywriters. Agencies like Blackad stand as testaments to the enduring importance of human creativity, skill, and strategic insight in crafting copy that not only sells but also resonates.
As technology continues to evolve, the debate around AI vs. human copywriting will likely persist. But one thing is clear: the nuanced skill set that human copywriters bring to the table is not going away anytime soon. And that’s something no algorithm can replicate.
Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.
No one can deny the fact that the use of technology in education is having a tremendous impact on the learning process. How technology is changing education, though, is a topic that is being hotly debated right now by educators. Some believe that it has a positive impact on education while others believe that its impact is highly negative. That is why we have come up with a list of ten ways the latest technology in education is affecting the learning process.
Five Positive Impacts of Technology on Education
1. Education is more accessible :
In recent decades, one had to go to a university in order to learn new information, but with the advent of the internet, information is becoming so accessible and widespread, that you can now learn for free what would normally cost $50,000 to learn at a university.
In addition to free information, many educational institutions, from Harvard to the Naval War College, offer distance learning for busy professionals who would otherwise be unable to further their education. This type of learning certainly is not free, but it does make learning easier for a large number of people who want to better themselves.
2. Getting access to information is faster and more efficient :
Accessing educational resources is no longer a slow, painstaking process thanks to search engines and online databases and libraries. Technology has even made going to the library to find an actual book easier. Google has an application that allows you to find out which libraries have the books you are looking for almost instantly.
3. Multiple Ways to Disseminate Information to Students :
Thanks to Blackboard and smartboards, teachers are now able to present and disseminate information to students in a number of ways. Blackboard enables teachers to keep students apprised of their grades and upcoming due dates, while smartboards allow them to enhance the learning experience by giving them the opportunity to use everything from videos to interactive presentations in the classroom.
4. Technology makes it easier to stay organized :
Before hard drives and Blackboard, students and teachers used multiple paper folders, binders, and filing cabinets to stay on top of homework and grading. Now students can save their homework on a hard drive and turn it via Blackboard when they are finished, while teachers can use this same technology to organize their time, make lesson plans, and keep parents apprised of their children’s grades.
5. Technology is preparing students for the future :
Many of the devices and programs being utilized in the classroom, such as laptops and Microsoft Office, are used in the workplace, as well. While not all students will learn how to write code, many will be able to gain valuable user-level knowledge of these programs so that they can use them effectively in the future.
The Five Negative Impacts of Technology in The Classroom
1. Technology is making students lazy :
This is one of the major complaints teachers have about students these days. Rather than spending the time needed to do good research on a topic, many students will simply google the answer, and when they can’t find what they are looking for in the first few search results, they give up and invariably say: “I can’t do it. I don’t know.” Full report and statistic that you can find on the internet. Thanks to search engines, these students think that the answer should be available to them instantly, and when it isn’t, they give up.
2. Technology is making students stupid :
Since many students now expect to find answers instantly, they have forgotten how to engage in critical thinking that would ordinarily allow them to find answers on their own. Another impact technology is having is that it is shortening the attention spans of students. According to Pew, 90 percent of teachers believe this to be true. Many more students cannot differentiate between valid and non-valid sources of information; as a result, many students believe Instagram posts are valuable sources of information when doing academic writing.
3. Technology is Distracting :
“Turn that off” is now a common phrase in the classroom because students are constantly on their cell phones or laptops playing games and texting when they should be listening to the instruction of the teacher. Students are losing a valuable opportunity to learn, while teachers are losing their patience with the students.
4. Technology is seen as a solution to every problem :
There are many problems in classrooms across the country, and technology is expected to solve every one of them. Technology can’t solve them all, and in some cases, it only exacerbates the problems. But, technocrats in Silicon Valley are insistent that they can bring about a utopia devoid of problems, and they lobby Congress frequently to force unwanted technologies and curriculums on schools across the country.
5. Technology isn’t preparing every student for the future :
“Technology prepares students for the future” is popular slogan politicians love to throw around, but it is not completely true. Not all students can grasp how to properly use technology other than to play games and listen to the music due to variables ranging from parenting to IQ. As a result, much of the money spent on tech in the classroom is wasted.
As you can see, there are many benefits and drawbacks to using technology in the classroom. Like most things in life, we have to take the good with the bad.
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Upcoming Educational Trends In 2017
Professional courses are in high demand for the immense scope it provides to the aspiring youths of the country. Engineering being one of the most sought-after career options for youth, there are nearly over 12 Lac's registrations witnessed by JEE Main every year.
B.Tech. emerges as a boon for engineering aspirants as it offers a lucrative job with a handsome salary. Approximately 1.5 million engineers from 4000 institutes every year are produced in India which alone produces a lot more engineers than the USA and China combined.
B.Tech. is an undergraduate degree course which spans 4 years. B.Tech. serves a huge umbrella which has a significant number of specializations in various fields such as, Aeronautical Engineering, Agriculture Information Technology, Biotechnology, Ceramic Technology, Civil Engineering, Computer Science and Engineering, Electrical and Electronics Engineering, Energy Engineering, Food Engineering, Industrial Biotechnology, Information and Communication Technology, Mechanical, Mining Engineering, Oil Technology, Petrochemical Engineering, Petroleum Refining, and Petrochemicals Engineering, Power Engineering, Power System Engineering etc.
The minimum eligibility criteria to be met by the students is qualified 10+2 with a minimum aggregate of 55% (relaxable for reserved category) to get admission into the various courses of B.Tech.
There are numerous specializations under one umbrella called B.Tech. To give you a brief about some prominent and most sought after specializations, we have listed down some courses along with their brief elucidation
Bachelor of Technology [B.Tech] (Aeronautical Engineering):
It is a four-year professional undergraduate course which deals with the design, construction, and physical properties of aircraft, rockets, etc. The prescribed B.Tech Aeronautical Engineering syllabi cover the area like propulsion, system, aerodynamics, etc.
Top colleges are IIT Bombay, IIT Kharagpur, Anna University, JNTU Kakinada, DSCE College Bangalore.
Bachelor of Technology [B.Tech] (Agriculture Information Technology):
This course is a combination of agriculture studies and IT. It is offered by some prominent universities like Agriculture College and Research Institute Tamil Nadu, Shobhit University, etc. B. Tech Agriculture Information Technology course deals with Forestry, Horticulture, Environmental science, Java, etc.
Bachelor of Technology [B.Tech] (Biotechnology):
B. Tech Biotechnology is an engineering, Technology, & Biology related branch & suitable for those students who have an interest in technology as well as biology. It is a combination of technology & biology subjects. The course takes the same duration of 4 years like other engineering courses. B. Tech Biotechnology course is all about experimenting & modifying biological systems, cell structures, biological processes, etc. so that these can be used in technology to improve healthcare, food processing, agriculture, pharmaceuticals, etc., and solve problems arising in these sectors. For more information, you can also check MyBioSource.
Bachelor of Technology [B.Tech] (Ceramic Technology):
This course is an undergraduate ceramic technology course having a duration of 4 years. This course covers areas like purification of the raw materials, production of the concerned compounds, composition, and properties of ceramic materials, etc. Ceramic technology engineers design the plant and machinery required for a production process.
The colleges associated with B.Tech Ceramic Technology course are Government College of engineering and ceramic technology West Bengal, NIT Rourkela, Rajasthan technical university, etc.
Bachelor of Technology [B.Tech] (Civil Engineering):
This is a very popular branch of engineering among the aspirants. B. Tech Civil Engineering course deals with the construction, design, and maintenance of structures like a bridge, roads, buildings, etc. In the government sector, there is a huge demand for civil engineers as well as in the private sector too.
Best colleges for B.Tech. Civil are IIT Mumbai, IIT Kanpur, and MNIT Allahabad, etc.
Bachelor of Technology [B.Tech] (Computer Science and Engineering:
This branch of engineering deals with software, programming, networking, cloud computing, database management, maintenance of records, etc. In the era of digitalization, everything is related to computer technology.
So, B.Tech. CSE course graduates are in great demand. Unlike other branches of engineering, this branch offers you a white-collar job.
The top colleges for this branch are IITs, NITs, VIT, and Manipal University, etc.
Bachelor of Technology [B.Tech] (Electrical and Electronics Engineering):
This branch of engineering deals with the study of electricity, electronics, and electromagnetism. The engineers associated with B.Tech. EEE branch is responsible for the generation, transfer, and conversion of electrical energy, the transformation of information using radio waves, the design of electronic circuits, etc. The students have to read about the capacitor, resistors, integrated circuits, radio waves, etc.
Top colleges are – IIT Delhi, IIT Madras, NIT Trichi, Delhi technical university, etc.
Bachelor of Technology [B.Tech] (Energy Engineering):
Energy Engineering deals in the field of energy engineering and the application of renewable and non-renewable energy sources. It is a very broad field of engineering which encompasses energy efficiency, energy services, and facility management, plant designing, etc.
B.Tech. Energy Engineering graduates can grab opportunities in various industries working in the field of production of energy and transmission of energy.
Bachelor of Technology [B.Tech] (Engineering Physics):
B.Tech. Engineering Physics mainly comprises Physics, Mathematics, & Engineering. Particularly, engineering in computer, nuclear, electrical, electronic, materials, or mechanical branches.
B.Tech. The Engineering Physics branch finds new ways to apply, design, & develop a new solution in engineering. This branch is created to enhance more knowledge in mathematical, scientific, statistical, and engineering principles.
The best colleges for this course are IIT Mumbai, ISC Bangalore, NIT Suratkal, etc.
Bachelor of Technology [B.Tech] (Food Engineering):
The food engineering branch is one of the most liked branches, this branch has a lot of scopes than it is expected. Unlike the core branches of Engineering and other popular branches, B.Tech. Food Engineering is not very popular among students who have passed the 12th Science stream. In spite of not being popular, this branch can be considered as a nice branch which offers decent opportunities to snatch and career prospects.
This branch is related to the food and all & the use of technology and Engineering techniques in aiding food production, processing, packaging, preservation present in the Food Processing Industry. Important subjects are Engineering Mathematics, Engineering Physics, Engineering graphics, and communication engineering.
Bachelor of Technology [B.Tech] (Industrial Biotechnology):
This branch of engineering deals with the application of biotechnology for industrial purposes. B. Tech Industrial Biotechnology course includes subjects like Genetic Engineering, Chemical Reaction Engineering, Mass Transfer and Separation, Bioinformatics, Bioprocess Engineering, etc.
The best colleges for this course are Bharat University, SMVDU Katra, Anna University, etc.
Bachelor of Technology [B.Tech] (Information and Communication Technology):
The branch deals with the application of the computer to retrieve and transmit information. Students have to read subjects like operating systems, visual basics, computer communication, JAVA programming, etc. Candidates having graduated in this discipline are in great demand in the software industry.
Best colleges for B.Tech. ICT course is IPU Delhi, IIT Delhi, IIT Mumbai, NIT Warangal, MNIT Allahabad, etc.
Bachelor of Technology [B.Tech] (Mechanical Engineering):
B. Tech Mechanical Engineering is the core branch of engineering and it is a very popular branch among students. As per the name, it totally deals with the machine and equipment. B. Tech Mechanical Engineering encompasses subjects like Strength of material, Thermodynamics, Mechanics, Fluid mechanics, Material science, etc. Students having an interest in designing and manufacturing sector can take this branch.
The best colleges for B.Tech Mechanical are IIT Mumbai, IIT Kanpur, IIT Kharagpur, IIT Roorkee, etc.
Bachelor of Technology [B.Tech] (Mining Engineering):
B.Tech. Mining Engineering is a 4-year course, which deals with mining and exploration. This branch deals with the theory, science, technology, application, and practice of extracting minerals and their processing. The important subjects in the 4-year B.Tech. Mining Engineering course is Calculus, Fluids, Earth’s crust, Exploration and field mapping, Mineral deposit, my ventilation, etc.
The best institute for this course in India is ISM Dhanbad.
Bachelor of Technology [B.Tech] (Petrochemical Engineering):
It deals with the exploration, transportation, and refining of petroleum products. B.Tech. Petrochemical Engineering is not a very popular stream among the students and the course fee is also higher as compared to other branches. Candidates have to read subjects like Fluid flow operation, Heat transfer operation, Petrochemical process, etc.
The best institutes for this course are PDPU Gandhinagar, UPES Dehradun, and Anna University, etc.
Bachelor of Technology [B.Tech] (Power Engineering):
This branch of engineering is the amalgamation of electric power, economics, and management. B.Tech. Power Engineering deals in the field of power generation, distribution, and power equipment. Career prospects in this field are Power plant design engineer, Power plant operation engineer, Power application engineer, Power system integration, etc.
Students have to read subjects like Mathematics, Physics, Hydraulics, Fluid mechanics, Power electronics, and drives, etc.
Top colleges are- UPES Dehradun, PDPU Gandhinagar, IIT Kharagpur, ISC Bangalore, ISM Dhanbad, etc.
Bachelor of Technology [B.Tech] (Production Engineering):
It is a combination of manufacturing with managing service. It involves production, design, control, and improvement in a production system. Students have to go through subjects like engineering graphics, Mechanics of solid, Production drawing, etc.
Best colleges for B.Tech. Production Engineering course is IIT Delhi, NIT Mysore, and College of Engineering Pune.
Bachelor of Technology [B.Tech] (Robotics Engineering):
B.Tech. Robotics Engineering course deals with the field of design, construction, operation, structural deposition, manufacturing and operation of robots, etc. Candidates have to study various subjects like Introduction to robotics, Mechanical designs, Forward kinematics, rigid body velocity, etc.
Best institutes for B.Tech. Robotics Engineering course is IIT Mumbai, Manipal University, and DTU Delhi, etc.
Bachelor of Technology [B.Tech] (Safety and Fire Engineering):
It is a unique program which provides an environment to work on safety against fire. It deals with designing the building, fire safety, and property protection. Career prospects of B.Tech. Safety and Fire Engineering courses are Fire and Safety manager, Fire risk assessors, Fire risk consultant, etc.
Subjects during the 4-year course are Chemical Engineering (Thermodynamics & Measuring Analytical Instruments), Strength of Materials, Safety in construction, etc.
The top institutes for this course are UPES Dehradun, PDPU Gandhinagar, etc.
How to get admission to B.Tech Courses?
There are two main exams conducted for admission to various specializations of this course, JEE Main and JEE Advanced. JEE Main is taken up by approximately 12 Lacs candidates every year. JEE Main is conducted by CBSE every year to admit engineering aspirants in top NITs, IIITs, etc. Out of 12 Lac from JEE Main, the top 2.24 Lacs get shortlisted for JEE Advanced.
JEE Main is a 3-hour duration exam scheduled to be held on April 8, 2018. The exam consists of Objective type questions based on the 11th and 12th levels.
JEE Advanced is the second stage of the Joint Entrance Exam (JEE) and only the top 2,24,000 AIR holders from JEE Main would be eligible for this test. It is a fully computer-based test and is held in one of the seven Zonal Coordinating (ZC) IITs under the guidance of JAB every year. This year, IIT Kanpur is conducting JEE Advanced on May 20, 2018.
FEE STRUCTURE FOR VARIOUS COURSES –
CourseAverage Fee structure (in INR)B.Tech Mechanical engineering80,000-1,00,000B.Tech Computer science engineering80,000-1,00,000B.Tech Power engineering90,000-1,30,000B.Tech Agriculture engineering80,000-1,00,000B.Tech Civil engineering1,30,000-2,00,000B.Tech Petrochemical engineering1,00,000-1,30,000B.Tech Safety and fire engineering70,000-1,00,000B.Tech Robotics engineering90,000-1,20,000B.Tech Industrial engineering80,000-1,00,000B.Tech Information technology80,000-1,00,000B.Tech Industrial biotechnology80,000-1,00,000B.Tech Energy engineering1,30,000-2,00,000B.Tech Aeronautical engineering1,30,000-2,00,000B.Tech Biotechnology80,000-1,10,000
Fee structure of colleges like UPES Dehradun, VIT, PDPU Gandhinagar, Manipal University, and deemed University may be higher than the fee structure discussed above.
Bachelor of Technology (B.Tech.) is considered one of the most aspired courses by the youth. According to the reports released by HRD Ministry, India has nearly 6,214 engineering and technology institutions that enroll 2.9 million students. Around 1.5 million engineers are produced by these institutions in the job market every year.
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Many students are stuck in the dilemma of deciding what they want to do once the B.Tech course is over. They mostly juggle between job, MBA and M. Tech. And when they seek opinions from people around, they end up getting all-the-more confused. Do you know what the best thing to do here is? Just ask yourself – which of the above options will make you feel accomplished and satisfied in the long run.
However, if you take our opinion, pursuing M. Tech after completing B. Tech is the best choice. It will add value to your qualification and education while becoming a valuable addition to the profile. It is always better you gain expertise in one field rather than sailing in two boats and being an expert in none. So, go through the M tech chemical engineering syllabus and points mentioned below to make an informed decision.
You are Still in the Learning Zone:
Right after you have finished the B. Tech course, it is the best time to enroll for a degree in M. Tech. You have all the concepts fresh in mind and still in the learning zone. This will make it easier for you to pursue the degree right away. Any break between B. Tech and M. Tech will make it hard for you to go back to studies. So, if you want to pursue a degree in M. Tech, no better time than doing it right after B.Tech.
Increased Domain Knowledge:
There is no doubt that pursuing a master’s degree in any domain increases the knowledge and makes one suitable for higher and well-paid job roles. With increased domain knowledge, you can even set up a firm of your own for a better future. So, wait no more, go through the M tech chemical engineering syllabus today to give your future the right wings to fly.
A High Paying Job:
We all study and gain knowledge with a few aims in mind – a better lifestyle and high paying job. How good your lifestyle will mostly depend on the salary you are drawing. So, if you want you and your family members to have a life full of happiness and no financial stress, you must work hard towards getting a high paying job. That being said, it becomes essential to get an M. Tech degree after B. Tech.
Increased Prospects of Career Growth:
You can't in the same salary package all your life. You must grow in order to meet the financial demands of the family and your personality as well. With a master’s degree in engineering, your prospects of career growth will increase and so will your chances of going higher in life. After you have completed your M. Tech course, you can even go for a research degree, start your own company or join any of the popular engineering colleges as a teacher.
Final Words!
Having a clear aim of the career in mind will not only make you a subject matter expert in the field but also a thorough professional. Now that all the points are clear, we hope you have a decision in mind. Our advice is to go for a college or university like UPES that offers a great learning environment has industrial collaborations and an excellent panel of faculty members to guide the students.
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