Credit Card Fraud the Holiday Season: Things to Consider for Next Year
Congratulations! You made it through another holiday season, hopefully, unscathed by fraudulent use of your credit cards. While the winter holiday season is generally a time full of goodwill, a time when people try to see the best in each other (or at least be less pessimistic), criminals aren’t dissuaded by the thought of getting coal in their stockings. They think nothing of the problems that their unlawful behavior causes for the rest of us. In 2014, criminals cost Americans nearly $15 billion over the holiday season through credit card fraud, retail theft, fraudulent returns, and even counterfeit money. There’s no way of calculating the amount of time lost by victims of credit card fraud in the resulting hassle of straightening out the situation with their credit card company or the police. It’s never too early to start getting ready for next winter’s holidays, and many of the sensible shopping tips designed to keep your financial information safe can be practiced at any time of the year. As with many things in life, making the effort to take precautions can save you a lot of aggravation in the long run. When you are out shopping, stay alert. Don’t leave your wallet in your coat or in your purse unattended – not to use the dressing room, go back to the buffet line or visit the restroom. Don’t leave it in plain sight in your car, either. Criminals who want to steal your personal information are very good at watching and waiting for you to step away. They are also known to work in teams with one person distracting you while another snatches your wallet. Many times, purchases are made before the card’s owner even knows it’s missing. Of course, many of us prefer the convenience of shopping online. A recent study shows that card, not present (CNP) fraud attempts occurred in 2015 in one out of every 86 transactions, up significantly from one of every 114 transactions the previous year. Furthermore, the popularity of “buy online and pick up in-store” is a fresh opportunity for many cyber thieves, because most retailers don’t mandate re-running cards when consumers come for their purchases. While banks and credit card companies absorbed 90 percent of the fraudulent transactions reported in 2014, unsuspecting consumers continue to put themselves at risk by browsing in free Wi-Fi zones, using public mobile hotspots, or shopping online at unverified websites. Also, clicking on links in emails rather than going to the websites of well-known retailers by typing them in the address bar can lead to trouble. All of these scenarios make it much easier for hackers to intercept online transactions, passwords and financial information. Credit cards are preferable to cash, which could be counterfeit and is virtually impossible to track and to debit cards, which do not offer much protection against future loss. And credit card companies are supposed to help their clients in cases of fraudulent use. If you suspect someone has hijacked your card or card number, notify your card issuer immediately to cancel the card and arrange for a replacement. Most card companies cap your liability at zero dollars if you report the unauthorized credit card charges soon after discovering them, and under the Fair Credit Billing Act, you can be held liable only for the first $50. You should also file a police report. If you have several credit cards, stick to using just one for shopping to help contain the damage in case the worst happens. And it never hurts to check your credit report. Federal law allows you to get a free copy of your credit report every 12 months from the three credit reporting companies. Consider spacing out your requests to every four months to ensure year-round coverage. The reports can be requested by visiting the annual credit report website, by calling 1-877-322-8228, or by writing to: Annual Credit Request Service PO. Box 105281 Atlanta, GA 30348-5281 While credit card fraud cases tend to increase around the winter holidays, your personal and financial information can be misappropriated at any time. By being vigilant, you should be able to prevent thieves from stealing your identity and ruining your cheer, any day of the year. About the Author Thomas Bunch is a business bankruptcy attorney in Lexington, Ky at the Bunch and Brock Law Firm. He has served Central Kentucky for over 5 decades and is an active participant in the Lexington Community.
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Tips to Make a Solid Start with Fiori Development
SAP Fiori, the all-new UX from SAP offered a new opportunity for the SAP developers. Besides allowing unprecedented access to some of the most used SAP processes, this new UX strategy for the first time will allow focus on design more than anything else. When usefulness and user engagement remains to be the primary driving factor for the majority of app development and design processes, this new UX strategy will address both these aspects of the SAP environment. The key value propositions of SAP Fiori are performance and speed, productivity and cost advantage. Before offering some experience-driven tips for SAP Fiori developers let us familiarize ourselves with few of the guiding principles concerning SAP Fiori implementation. Start from business objectives and business process Fiori is delivered by SAP to add simplicity to your business apps and thus to elevate user experience. Thanks to Fiori apps the users can gain deeper access and engage with the business processes more. It is almost a reinvention of the business process with user-friendly apps. That sounds great and quite impressive. But the main challenge remains to implement this UX as a means to add value to the business process. This is why we are focusing here so intently on implementation part. Fiori Development with a 5D Approach 5D approach consisting of Define, Discover, Design, Develop, and Deploy can play a really effective role in SAP Fiori development. Basically, this approach simplifies the entire process and helps to create focus areas. Define: In this step, you can describe the objective, your target audience and desired impact from the app. Discover: In this step, you need to find ways to simplify user experience and user interface to ensure usefulness and user satisfaction. To find out or discover such ways you can take other Fiori apps or case scenarios as the reference. Design: In this step, you need to optimize user experience with design elements. You can create wireframes and introduce visual design elements, mock-ups, etc. You can follow some best app design principles or can consult users to make navigation, layout, typography, color scheme, and content flow look better and useful. Develop: Now this is the execution step involving actual coding. In this step, you need to develop the workable version of the app and then allow integration with the back-end system. Deploy: In this step, you will deploy your Fiori app after going through extensive unit and integration testing. Useful development tips that helps to build robust apps Finally, the journey of a developer with SAP Fiori app projects will invariably have some unique learning scopes. Let us offer below some useful tips from the developer’s point of view. 1) Know SAP Fiori design guidelines Go to the website of SAP Fiori Design Guidelines and read it to understand the design principles that this UX strategy works upon. There are few design-oriented aspects that you need to remember. SAP Fiori design elements are not accidental by any means. All design attributes are deliberate in character. By making use of different design controls, patterns and filters you can achieve your desired design for the app. 2) In-depth knowledge of sap.m and sap.ui library is necessary The Fiori developers of SAP were the first customers of the UI5 toolkit that includes a sap.m library with a range of controls. For the first few Fiori apps, these first batch of SAP internal developers used these controls for app design needs. For building clean and visually engaging apps they took the building blocks from this toolkit. Till date, this toolkit along with its sam.m library and controls offer a robust pool of tools for designing Fiori apps. Besides that, there are other useful libraries like sap.ui.layout. A Fiori app is designed by visual building blocks and they are only available at sap.m library. The letter's’ stands for "mobile", referring to controls for mobile-friendly responsive design. Another extensively used and helpful library is the sap.ui.layout library which offers grid controls to develop simple and engaging app layout. To know about the sap.m library controls go to the Explored app section in the UI5 SDK and the resource will give you a clear idea of how each control works with real app examples. You can also see the codes used in each case. 3) Understanding UI5 toolkit components and routing Obviously, as a Fiori app developer, you would like to include your app in the Fiori Launchpad to allow navigation to your app from other Fiori apps. Without understanding and integrating the UI5 toolkit components and without routing, you cannot do that. UI5 components and routing allow outreach to other Fiori apps. With these two elements, you stand at par and on the same platform with other Fiori apps. 4) Get help through MVC and XML MVC technically speaking is inseparable with Fiori development. There is a wide range of implications of an MVC based development approach and all of them are good. First of all, know how the app structure is built through invisible and some screen-sized controls. Then know-how within the structure various views relate to each other. Most of the lovable SAP Fiori apps used XML for producing definitive views of their apps. Through XML you can create declarative views in a crisp, efficient and clean way. 5) Manipulating both Chrome Developer Tools and UI5 Support Tool In this new arena of SAP Fiori development, both Chrome Developer Tools along with UI5 Support Tool offer an excellent debugging option to ensure glitch-free app performance and speed. Chrome offers the most developer-friendly editing tools. Having this tool will take many of your concerns as far as meticulous monitoring and editing are concerned. Manipulating Chrome Developer tools with support tools of UI5 can ensure superb development and consistent debugging and trace features. 6) Gain expertise in data binding Data binding is the specialty that allows frontend meeting the backend of an app. To master this skill set you need to focus on a few aspects. Let us have a look at them. Know the nuances in an object. Understand property and aggregation bindings. Understand and learn the intricacies of complex embedded binding syntax. Learn to specify factory functions, sorting, filtering, grouping, formatting, etc. 7) Learn from other Fiori apps Finally, it can be revealed to study other Fiori apps and the design practices they adhered to. Though it may sound generic, it actually works as an eye-opener and helps you learn things that you cannot learn otherwise. Learning from existing app instances, you can gain insights on the best practices and the aspects that you still need to master. Often by looking at other people’s code, you come across solutions that were otherwise invisible.
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Inside the Sublime Environs of Kalpa – A Guide to Best Places
Kalpa stands geologically at the juncture of Kinnaur that is majorly dominated by Hinduism and Spiti Valley that has the influence of Buddhism. You can see the intersection and concurrence of both the beliefs at Kalpa. Kalpa Tourism, furthermore, has such intriguing sites and landmarks under its umbrella that can literally stir the soul of anyone and everyone visiting this picturesque town. Read ahead to know about the best of Kalpa that you must visit during your trip. 1. Reckong Peo [caption id="" align="aligncenter" width="679"] image credit:hpkinnaur.nic.in[/caption] Reckong Peo or Peo, is the capital of the district of Kinnaur and is situated 260 km away from Shimla. The spot rests at an elevation of 2290 m above sea level. It hosts one of the four Buddha Mahotsav, a noteworthy Indian celebration, which is annually organised by the state government. Voyagers going by this spot can appreciate the pleasant perspective of the Kinnaur Kailash Mountain and adventure junkies can undertake the trek to Kinnaur from Reckong Peo, which is a four to five days long affair. 2. Sangla Valley The Sangla Valley is situated on the banks of the river Baspa, around 8900 ft above sea level. The valley is set in the midst of wandering streams, snow clad mountains and rich green scenes. Apart from the Baspa valley, Sangla has many touring opportunities like the Sapni, Kilba, Rackchham, Kamru Fort and the exceptionally well known Naga sanctuary. 3. Batseri Batseri is a quaint town located on the banks of the Baspa River. This spot can be reached by strolling through a conventional bridge that is built over a river that flows by. One of a kind structures, cobbled ways, and the sanctuary of Badri Narayan are the vital attractions of the town. If you are an art lover, then you can see the delightful conventional design of the area called 'Kathkuni' where flat wooden sleepers are packed with the wooden stones. In closeness to this town, there is a sanctuary committed to Lord Buddha which you can visit. 4. Kamru Fort Situated at a height of 2600 m above sea level, Kamru Fort is situated around 2 km from the Sangla Valley. This grand structure has numerous doors with a photo of Lord Buddha at the main entryway and a wooden gallery decorates the upper parts of the fortification, while the idol of Kamakhya Devi is housed in the third floor. There also is a fifteenth century temple of Badrinath situated in the Kamru Fort. 5. Suicide Point Suicide Point is one of the famous places to visit in Kalpa, which is only 10 minutes away from the prominent apple gardens. Dangerous trenches and steep slants are the highlights of this district which make it a thrilling locale to visit. Be careful; do not forget the name of the spot! Anusha Dixit is a travel writer working with an Online Travel Guide. She guides travelers to various resources where they can read all about Kalpa tourism. Read More: Top 5 Tourist Attractions Within And Around Mumbai 5 Irresistible Reasons To Embark On A Golden Triangle Tour Discover Vietnam, Cambodia, Laos With Private Indochina Tour Packages Planning For A Religious Tour? How About The Birthplace Of Lord Rama, Ayodhya?
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Top 3 Factors While Selecting Mismatched Dresses for your Bridesmaids
Focusing on the bridesmaids should be one of the top priorities of would-be brides while planning their nuptials. After the bridesmaids have been chosen, you just need to think about their dresses. If you have been to a few wedding ceremonies before, then by now you probably know that most of the time, young bridesmaids of the wedding party wear gorgeous bridesmaid dresses with more or less the similar style. However, it is true that all your bridesmaids won’t have the same body shape and style when it comes to clothing. In such a case, your bridesmaids must wear the bridesmaid dress of their choice following a few rules. For instance- you need to make sure that the dresses of your bridesmaids are more or less of the same color scheme and also in accordance with your wedding theme. Now, if you want to learn more about allowing your bridesmaid's sports mismatching bridesmaid dresses to make them feel the best, here is a brief list of a few do’s and don’ts to have your mind on: Do conduct your research thoroughly: Just like in most other cases; it is very significant to do some research work before picking out the dresses for your bridesmaids. For instance, ask your professional photographers to ascertain which color and style will go best with photos. You can even have a look at the wedding photos in your family album or surf the internet for real wedding pictures in order to gain inspiration for organizing your wardrobe as well as planning the most special day in your life. Always remember that your wedding photos will last for an endless time, so never hesitate to express your imagination about the bridesmaid dresses with your bridesmaids for your bridal party before going out for shopping. Do set a few restrictions or limitations on your bridesmaids: In order to avoid any hassles and awful wedding photos, be extremely clear-cut while explaining to your bridesmaids the way you want their dresses to look like on your wedding ceremony. Don’t hesitate to tell your bridesmaids that you have some specific clothing stores in your mind where you would like them to go for shopping at or a particular fashion designer's creation that you would like them to buy for your wedding. You should see to it that all your bridesmaids try on their respective dresses prior to getting it purchased together so as to gain your approval. Finally, to help clarify your vision you can have your bridesmaids lined up wearing their dresses on together. This is just to envision the way how they will look on your big day. Never hesitate to say No to something you do not like: Certainly, it is really tough to say no to your near and dear ones but in case you do not want to communicate with your bridesmaids on something you do not like, it is indispensable that you put your foot down. It is only you who very well know what your wedding dream is supposed to look like. This also includes the bridal party apparels for your bridesmaids. Therefore, in case you are not extremely enthusiastic about any particular wedding outfit, do ask your bridesmaids to opt for some other dresses that will look good on them. These are a few things that you should discuss with your bridesmaids before getting their dresses purchased. Whatever you say, it is eventually the only one that matters a lot for this big occasion since it is your wedding, your day and of course, you are the most imperative person at this event. Jane Wang, a regular blogger has brought into the limelight about the increasing demand for mismatched bridesmaid dresses and why is it a great choice for bridesmaids these days.
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Follow These 5 Yoga Poses to Reduce Stubborn Belly Fat
The 'spare tire' area of the body is the most dreaded place for unsightly fat. That section around and near our waistline and extending downward...yep...that stubborn belly fat that those suffering for it would love to remove. Many have tried special diets, exercise routines and expensive equipment to help them rid that extra baggage. But, have you tied Yoga? Why has worried About The Belly Fat Region? This is one of the most noticeable areas, thus making many quite self-conscious. While your mental health may be affected by this feeling, your physical health could be at risk also. Fat in this region of the body has been linked to certain cancers, heart disease, Type 2 diabetes, and insulin resistance; all of which can be life-threatening. Read also: Bed Time Yoga to Sleep Well As we get older, this is even worse, as we slow down physically and so does our metabolism often increase this area of fat. So, to maintain a healthy lifestyle, one should learn to use the following exercises and follow them while maintaining a nutritious diet. One without the other simply won't work. Specific Postures The following are some poses that are great for reducing that pesky belly fat. You should try to hold each pose for 15-30 seconds, and try to repeat it about 5 times with 15 seconds rest in between Wind Easing Posture (Pavanamukthasana) This one tone and firms the abdomen and relieves the lower back. Lie flat on your back with your legs stretched and arms at your side. Stretch your feet out with heels touching While exhaling, bend the knees and bring them toward your chest Press tightly toward your abdomen, applying pressure to the abdominal region As you breathe deep, hold this pose for approximately 60 – 90 seconds Exhale and release your knees while bringing your hands down to your sides with palms facing downward. Cobra Posture (Bhujang Asana) A word of caution should be you suffer from ulcers, back injuries, hernias or may be pregnant this pose should not be done by these individuals. While lying on your stomach with your legs outstretched and palms under your shoulders, touch your toes and chin to the floor. Keeping your legs flat on the floor, inhale slowly and begin raising your chest while bending backward as much as possible. As you exhale, slowly lower yourself back to the original position. Pontoon Posture (Naukasana) Wonderful pose for tightening the stomach muscles and strengthening the legs and back. With your back flat and legs together stretched out and arms at your side (palms down), inhale slowly and begin raising your legs, keeping straight. Stretch your foot and toes pointing straight and raise your legs as high as possible. Once you have reached this point, with arms straight, reach to your toes to create a 45-degree angle with your body. Hold the pose and normally breathe for 15 seconds. Release and inhale. Bow Posture (Dhanurasana) Strengthen your core with this pose. Full potential can be reached by rocking back and forth. While lying on your stomach with your arms at your side, outstretch your legs Bend your legs at the knees and reach backward with your arms to grasps the ankles and hold. While inhaling, lift the head and begin bending backward while trying to lift your head a high as you possibly can. Hold the pose for 15-30 seconds, breathing normally. Exhale and come back to the original position. Board (Kumbhakasana) Caution should be taken if you have high blood pressure or and spinal injury. Start by crouching with hand and knees directly underneath the shoulders and hips. With the toes tucked under, begin to step back with your feet extending your legs. The entire body should be in a straight line from head to toe. Be sure to keep your hand flat with fingers spread apart. Hold for 15-30 seconds or as long as possible. Then exhale and drop back to your knees. It's best for your body to complete these in the morning. Your best results will be to repeat the poses daily, 3-5 times, three days per week then take a day off. Kathy Mitchell was born and raised in the USA. She has done MA in English literature. She loves to publish her article on different health websites. In her spare time, she likes to do research on health information. She is an inspirational writer who strongly believes in the power of self-motivation. Also, she is contributing to consumer health digest since 2011, which is a leading health news platform. Connect with her on Facebook and Twitter and Google+. Read More: 7 Ways To Kick Off Your Fitness Routine Get Up And Workout! Things To Consider What Are Popular Mind And Body Exercises Available At A Gym? Go Trampolining To Have Fun And Maintain Your Fitness
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Bed Time Yoga to Sleep Well
Sleep is one of the most precious activities and also the most awaited part of the day, especially if your life moves like the hands of the clock. Yoga lovers will often find themselves practicing a few poses by just moving their legs while they are reading a book before switching off the bed side lamp. The ingrained mindset that yoga relaxes the body is so filled in us, that our body automatically starts working to overcome blockages in the body. Bedtime yoga can make life simpler and leave you fresh and more charged up for the next day. Read More: Follow These 5 Yoga Poses to Reduce Stubborn Belly Fat When you combine two relaxing activities together, yoga and sleeping, the results are only going to be a relaxed mood and an effortlessly smooth day. Bid farewell to backache, sleeplessness and negative thoughts with these poses: Bend Knee Spinal Twists A great way to ease out any discomfort in the spine, legs and back, this stretching exercise, where you hug and bend your right knee to the left side and vice-a-versa, is a great way to kick start your bedtime yoga routine. All you have to do is stay on each side for 5 to 7 breaths and repeat 2-3 times depending on what your body is telling you and feel the benefit enfold soon enough. Happy baby pose A hip opener, the pose creates space for back and works on the sacroiliac joints as well, a common cause of discomfort in most of the people in sedentary jobs. Bend both your knees and flex the foot to face the ceiling. Bring it closer to the chest and hold each big toe with the relative hand and stay in the pose for 5 to 7 breaths. Child’s pose A semi inverted pose, it relieves the practitioner of any form of back pain apart from bringing blood flow to the face and removing stress and anxiety. The pose works invariably in any routine, at any time to remove unwanted stress. Knee Hugs An extremely relaxing pose, it is also known as wind releasing pose as it removes any extra gas in the body, which might become a hindrance in a good night’s sleep. Also, it presses the entire back making it easier for the practitioner to remove any form of discomfort from the back region. Hamstring stretch A simple pose, it works on the entire lower body and also removes tension and fatigue from the back. Simply extend one leg to the ceiling and bring it closer to the chest. Grab the back leg with both hands or if advanced practitioner, you can hold the big toe with relative hand, keep the other legs straight or bend as your body allows. Stay here for a few breaths and change to another side. Corpse pose This pose can be practiced at the end of the routine when the practitioner is deciding to call it a day. A relaxing pose, you can even meditate during this pose and gently dose of to sleeping. It is a great way to recharge your body and make it a routine to practice Savasana before sleeping, great benefits enfold when you practice this pose. The practice of these poses leads to long-term respite from many issues faced by the modern man. Manmohan is a yoga enthusiast, free spirit, traveler and freelance writer from Rishikesh. He run yoga teacher training school in India, Nepal, Thailand and various other countries, where yoga, meditation, Ayurveda, and spirituality is taught under the expert guidance of traditional and authentic yoga instructors. Read More: The Importance Of Sport To Recommendations For Winter Crucial Tips To Getting A Flat Stomach 5 Common Weightlifting Mistakes Women Should Avoid Go Trampolining To Have Fun And Maintain Your Fitness
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Cycling – Learning to Safe Cycling
Cycling is considered to be among the most enjoyable activity that one can do as they maintain fitness/keep fit. For anyone interested in learning to cycle, there are basic things/lessons that one must learn and simple instructions that one must follow to minimize accidents and have fun learning how to cycle. Below are some of the basic factors one needs to know about cycling. To learn cycling, you do not need to have a special bicycle to use. You can use any functional bike you can find. After you have learned to cycle, you can invest in a good bike. Ensure you have gotten your saddle right. You will not be comfortable riding a saddle that is either too low or too high. You have to set it to fit you perfectly for you to enjoy learning. You will need to ensure that your bike is well greased and has no leaks for smooth cycling. There is the important gear you need to have that will enhance safety in this experience. These are; mountain biking helmets - A full-face mountain bike helmet that protects your head in case of a fall, a water bottle- for water in case you get dehydrated, Repair Kit- in case something goes wrong, you may need to do repairs on your bike. Reflective gear is especially important if you are cycling at night for visibility by other road users. You could use your exercise clothing and shoes for the cycling training. It's important though that you put on something reflective if you will be using a road used by other types of vehicles. You must remember to be slow, you will eventually learn. Secondly, be safe while cycling. Whether on park roads, estate roads, ensure that you are safe while training to cycle. At this point, straddle your bike and life off and start peddling forward. Try to maintain your balance by using the front brake levers to ensure you stay in balance. Keep a firm grip on the pedals. When using a road with vehicles, ensure that the drivers can see you avoid accidents and also watch out for car doors opening. Also, while riding into intersections, try as much as you can to stay and lean into the intersection this could help you stay on the bike and not fall off. Taking the above instruction when learning to cycle will keep you safe and keep you learning to ride. Be sure to never start cycling without a bicycle helmet. You can buy the best mountain bike helmet online at thebikehelmets.com
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5 Major Tips to Increase Employee Engagement in a Call Centre Industry
Call Centre Industries are generally considered to be the front lines of customer service, serving as a brand expert and customer trusted the human connection to a company all at once. And keeping your employees engaged at work could sometimes turn out to be a difficult task, but it does not have to be. Chief Human Resource Officer at Paycor Karen Crone defines employee engagement as an engagement to which your employees: Stay with the organization for a longer period of time, talking positively about the company, and last but not least offering a discretionary effort. 5 Major Tips to Increase Employee Engagement in a Call Centre Industry When employees are engaged they then turn out to become advocates for your company. Time and time again research has proven that happy and engaged employees generally turn out to work harder and work much better. Given here the 5 major tips that would help you to increase employee engagement in a call center industry. 1. Giving the employees the right tool for success with a proper training: In order to deliver the best results, call center industry agents should here be giving the latest technology for excellent omnichannel customer service, receiving proper training that is required to master the tools. Using a contact center software solution with advanced features would here ensure you quicker, and a much more efficient service helping the agents feel prepared for their next interaction. 2. Communicating with clients: When there is clear communication between the associate work and business strategy, then a line of sight is created that gives an employee a reason to come and work adding in their best efforts. By being open and acknowledging the dedication of all your employees you make their work much more full filling. 3. Asking for their feedback: Due to the daily interactions and communication with all your clients and customers, the agents could now provide knowledge on the customer’s behavior and their ideas for one of the best practices during service interactions. The feedback gained from all your clients and customers helps in improving the customer experiences through surveys, enhancing the call receipts, improving the training methods, and the last but not the least modifying or bringing out new products and services. Providing feedback through official surveys and staff meetings the agents begin to feel that they are a part of your team and to the success of a brand. 4. Personalize Development: The workforce of a specific organization especially with an addition to the millennials is focussing on how the job experiences could here improve the skill set of the employees and the future of their business organization. One of the best ways that you could foster the personal development of the workplace would here include creating affinity groups, using subject matter experts within your company as teachers, having employees talking about their strengths and weaknesses. 5. Developing great managers: Having great managers is really important as the above-mentioned tips depend on having managers who have invested in their associates. Having your managers informed and engaged would make their job of encouraging the employee’s engagement becoming much easier. Through employee engagement, organizations could here boost up their employee's motivation, building confidence in the work that they are doing, ultimately leading them to promote exceptional customer service for long-term loyalty.
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Mens can now have a comfortable winter season
Men are always considered to be outdoor persons. They need to stay not just comfortable but also protected and stylish at the same time. Previously men use to have just some kind of monkey caps and sweaters that would give them just the protection. But with the running time, these winter wears get destroyed. Now these online winters clothing can be shaped with popularity and comfort of their offer with wearing them. They are updated and upgraded with the men's thermal. These are enabled as in the form of normal clothing, which would get men not just comfort but also proper protection during the winter season. Best of all about these thermals is their convenience with being worn under formal and informal clothes as well. These are available in different sizes and even in plus sizes. The popularity of these thermals wears with not getting any extra charge on their cost has brought a great change in the men’s winter fashion. These are going to be comfortable with giving a perfect presentation with all kinds of dresses. You don’t need to wear any extra winter garments on top to stay warm. Just you can have these thermals on your body and wear the usual attire over them. These are really advantageous for the chilling winter season. Explaining the thermal wears:- Even though there are a lot and a wide variety of winter wears available, you might also think of why only the thermals. It’s because of some brilliant features that are just available with these thermal wears. These are like:- The consistency of the material of the fabric which is generally cotton and is even a combination of cotton and polyester. Merino and other varieties of natural and fibrous wool are commonly being used in different countries to make these thermals. The texture of these fabrics is prominently box weave. A thin polyester lining is given on the inner surface to keep them protected with moving for a long time. Flannel is used in the union suit, which is basically thermal wear in which all parts are connected to give you a confidant in wearing them. Buying them online:- You might get shocked by thinking if these thermals are available online. Yes, that is true because these thermals are now available online on different stores with expressing their priority in the best manner. It is not necessary that you as a customer to get to any shop to get the products rather just log on the internet and get the products listed to the cart. After that, just confirm your order and receive them at the doorstep. To make their service more prominent, customer care services are available with online support for 24x7 to understand every client with their queries. They guarantee with best of the lasting of the qualitative product. Shopping from online stores has been a fun-filled with the exciting ranges and price tag that is superb to be afforded by the common people. Men can now carry out their smartness with their thermals that are bought the best with online shopping.
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Behavioral Targeting – A potential DSP strategy for media campaigns
Aren’t you happy that you are finding the perfect leads that automatically convert into customers in your digital media campaigns? Behavioral targeting, a recent technique in digital advertising, has enabled marketers to achieve 90% success from their campaigns. Although the name itself tells about the kind of marketing strategy behavioral targeting is, let’s find out more… Behavioral targeting effectively uses a customer’s past activity while displaying an ad. While matching an ad with the user, the media planning software uses non-personal and anonymous information from the user. The fact that identifying user behavior is not just limited to the desktop makes media planning software a versatile technology. There are some mobile media platforms that help companies to target users depending on their mobile search patterns. One of the key factors in mobile tracking is where the users are located when they conduct a particular online search. How behavioral targeting functions The agencies use demand-side platforms (DSPs) for buying the advertisements across the networks in real-time. As there is media software that can track the user’s IP address and content type, the user browses using deep package inspection (DPI), and the marketer is able to identify the ad appropriate for the user. The marketers then buy relevant ads via real-time bidding (RTB) and put them up on the websites. This media planning software allows marketers to focus on ads for granularity specified audiences. The tool uses different kinds of data to show the right ad to the right audience. Information marketer’s use for behavioral targeting: The demographic information that the user has shared with partner websites Data extracted by cookies from the websites visited by the consumer General assumptions based on the types of websites visited by the user Social networking sites for collecting data for this kind of targeting Types of behavioral targeting Several technologies and approaches are used in behavioral targeting. Every company in space has its set of nomenclature and approach. However, the entire gamut of behavioral targeting can be roughly divided into three categories: Targeting based on affinity Also known as traditional targeting, the tracking is based on the information the users take in. Here, the user is tracked within a particular category. By consistent consumption trait, the tracking is based on the interest the user shows in web search. This way, advertising is based on unique profiles of users rather than by focusing on the current search that the user has keyed in. Re-targeting This tracking is simpler than affinity-based targeting. Here, the user has already visited a website, made some pre-decision stage activities, but has not completed the action. Usually, users get tagged through cookies and they can be targeted again via some cross-selling prospects. According to the user’s latest interest, an advertisement can be tailor-made using re-targeting. Predictive targeting Predictive targeting is based on a series of data collected both, online and offline. The first step is gathering data online— analyzing user behavior through their clicks and real-time internet surfing. The user gets monitored through the websites they visited the amount of time spent on each website, etc. The first profile of the user gets created through online monitoring. Complete data is then collected by some kinds of socio-demographic survey, which provides complete information on the lifestyle and interests of the user. Predictive technology is used to analyze the survey data (offline) with performance data (online) to complete the profile. Thus, there is the extrapolation of socio-demographic data of the sample population to a larger user base, using the similarities in the behavioral patterns observed in the sample users to a larger population. Behavioral targeting is definitely a valuable media planning software for digital advertising. However, you need to beef your strategies up with adequate tactics. Start with the identification of the right audience for a certain media buy, the required accomplishment of the campaign, and consequently its appropriate channels and communication media. Within this framework, identify if behavioral targeting can achieve better or not. Author Bio: Preethi Vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in mortgage technology and has successfully executed several projects in logistics management, logistics integration, reverse logistics, content management system software, warranty software, and programmatic solutions.
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