Why Should You Hire a B2B Digital Marketing Consultant?

Published on: 18 February 2020 Last Updated on: 14 October 2024

With the growing trend in the domain of digital marketing, if you want to stay ahead in the competition, it is suggested to hire a b2b digital marketing consultant. Hiring a consultant is often the best thing for the business if you are looking to have the best outcomes.

With the growth of digital marketing, it has become important to not miss out on the train and catch the growing market. It has become a necessity since your competitors are already utilizing the best features of digital marketing to win the market share.

As we have known how important digital marketing is to your firm, it is important to know the added benefits of having a consultant. Knowing what they bring to the table is very important for heading in the right direction.

Perks of having a B2B digital marketing consultant on-board

Every B2B business needs to understand that there is immense scope for growing online. A good and credible b2b marketing agency can make a world of difference when it comes to reaching new customers and increasing sales figures. They can help you optimize your verticals and plan campaigns in a manner that delivers the best results.

The value that a consultant adds to the firm is unmatchable. Often regarded as the jack of all the trades, the consultants from the best universities bring forward huge experience. The added network effect along with the rich know-how about the latest technologies is why you must hire them.

Instead of focussing only on immediate growth, the consultant’s primary focus is to create a niche and a brand image for your firm. More than just providing the solution, they provide a long-lasting result to your firm, that enhances the image of your firm.

To explore more into the benefits of a digital marketing consultant, let us understand them in detail.

Growth Hacking:

If you are looking forward to having a growth hacker in your team, there is no better alternative than a consultant. With the rich experience across all the domains, it is very necessary to have them on your team. They also bring into the varied culture and the unique factor of learnings from across the globe that enhances your team’s outlook.

Short term goal achievement:

You can easily achieve the short-term goals if you are well equipped with the best consultant. If you are not having the best consultant; you might miss out on the short-term vision and fail to capture a larger market share.

Staying with the trend:

Having a consultant is often the best way to implement the latest trends in the domain of digital marketing. If you are looking forward to capturing the market share, it is often recommended to be the first mover. Having the first-mover advantage will let you attract more consumers. It shall reduce the monopoly of your competitor thus keeping you ahead in the curve.

Knowledge of every market:

Do you know why consultants are one of the highest-paid professionals? It is because of their extensive knowledge about the outside world. Having outside knowledge about real-world happenings makes them unique in a lot of ways. They have been employed in different companies which have a wide range of cultural variation. It gives them the eye for scrutiny and a critical view of the organization.

Having a consultant in your team can lead to hijacking the market and eventually increasing the customer share. If you are looking to improve your firm’s standing, you must not hesitate to hire a digital marketing consultant.

Omnichannel B2B Marketing (…Yes, You Might Have to Do It All)

In today’s fast-moving digital landscape, one marketing channel alone simply won’t be enough.

You’ve got to be everywhere!

I mean everywhere!

This includes mail, social media, search engines, content platforms, and beyond.

This is what we call omnichannel marketing. It’s not just a trend anymore; it is a means of survival in the digital world.

It’s a must to keep up with your competition. But here’s the thing: it’s a lot harder than it seems. Especially if you do not have a consultant by your side!

Align Your Channels

Omnichannel marketing is all about achieving a consistent and seamless experience for your customers. No matter what platform or channel they’re connecting with you on.

Whether they come across your business on LinkedIn, read one of your blog posts, or receive an email from you, the communication should be similar.

It needs to feel like a single conversation with your brand. Simple right? Not so much, and here is why!

Keeping Everything Connected

The trickier part is making sure everything connects. If your social media messaging doesn’t mesh with what’s in an email, or if the branding on your website doesn’t align with the display ads you create, it can throw potential leads off.

In fact, it can also make it much more difficult to attract new business. Since your own brand looks half-hearted, how can you take care of another brand?

That’s where having a strategy that spans all these platforms comes into play. It’s not just about being active in a lot of online channels – it’s about keeping them talking in the same voice.

The Experience NEEDS to be Seamless

When people click on your LinkedIn ad and then land on your website, if it’s not the same feeling that they got from the ad, you might lose them. They might just bounce to another competitor of yours! Yes, the competition is tough.

Omnichannel makes each platform transition feel native. Meeting your customers where they are and walking alongside them through their journey is crucial.

Only then will you be able to show that you are not just selling something, but rather creating an experience!

Focusing on Key Platforms

Now, you might be thinking!

“Do I really need to be on every platform?”

The answer is yes — and no. Depending on who your target audience is and what you are planning to achieve through your channels.

For example, you don’t have to stretch yourself too thin. If you are a B2B service that deals with a logistic niche, you do not need an account on Pinterest. No client of yours is reaching out to you over Pinterest!

Finding the target audience, and the right platform is what a B2B consultant is an expert at! So, hire one as soon as possible!

Focus on the platforms that matter most to your target audience. For B2B businesses, this might mean prioritizing LinkedIn, email campaigns, and targeted content marketing.

But don’t ignore emerging channels. Depending on your niche, there could be opportunities in areas you haven’t explored yet.

Finally – Do Not Overwhelm Yourself!

It can seem very overwhelming when you first start with omnichannel marketing. But you don’t have to do it all at once.

First, figure out where your audience is and start there… and slowly expand as you become more comfortable. The key here is to stay consistent and not try to be everywhere. This is why hiring a B2B digital marketing consultant is crucial.

They are the ones who make you understand that –

“Omnichannel success is a marathon, not a sprint.”

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Business To Business [B2B] Content Guide

In the realm of B2B showcasing, making convincing substance is basic to drawing in your crowd and driving business success. However, in the face of so many competing channels and messages, can you really ensure that your content stands out and connects with your target audience? Here are three essential tips that you have to know when it comes to developing a winning B2B content strategy. Know Your Audience Understanding your audience is the first step in creating effective B2B content. This means knowing their pain points, goals, and challenges in addition to their demographic and firmographic information. What keeps them up around evening time? What are their primary concerns? What might your item or administration do to tackle their concerns? Buyer personas research is one method for collecting this data. This entails conducting interviews with your ideal customers, evaluating the analytics on your website and social media, and researching insights and trends in the industry. You can tailor your content and messaging to meet the specific requirements and interests of your target audience by developing a comprehensive profile of them. Place Your Buyer at the Center of Your Messaging It is essential to place your audience at the center of your message once you know who they are. This means addressing their issues, goals, and challenges in detail and presenting your product or service as the answer they require. Instead of talking about the features of your company or product, talk about the benefits and outcomes your buyer will get from working with you. Create a messaging framework that emphasizes the most important ideas and points you want to convey in order to effectively accomplish this. This ought to incorporate your offer, exceptional selling focuses, and key advantages. Make sure that every piece of content you create adheres to this framework and speaks directly to the requirements and interests of your customers. Anchor Your Content Strategy in Thought Leadership Lastly, your content strategy needs to be anchored in thought leadership if you want to stand out in a crowded market. This means creating content that portrays your business as an industry expert and trusted advisor. Thought leadership content gives significant bits of knowledge, patterns, and viewpoints on industry points for your crowd. The first step in creating thought leadership content is to identify the most important topics and themes that your audience cares about. The next step is to create content that either enhances the current conversation or offers a novel point of view. Blog posts, whitepapers, case studies, webinars, and videos are all examples of this. By giving significant substance, you'll assemble trust and validity with your crowd, making them bound to think about your item or administration when the opportunity arrives. Getting Started with B2B Content All in all, an idea administration approach, a purchaser-driven informing structure, and an exhaustive perception of your main interest group are important for creating effective B2B content. You can create content that connects with your audience, inspires commitment, and ultimately supports your business results if you follow these guidelines. Read Also: Streamlining Video Content For Global Audiences With Professional Subtitling Services 10 Ways To Create Amazing Social Media Content For Your Insurance Agency Trends That Shaped The Content Marketing Industry In 2022

Why You Need to Include Voice Search Optimization in Your Marketing Strategy

Voice search has come a long way since its error-prone beginnings. It used to be the star of funny home videos because of its propensity to deliver hilariously inaccurate search results. It’s a preferred way to get fast and accurate information about local businesses and products online. It’s also becoming an integral part of our daily lives, thanks to advancements in natural language processing and machine learning. Modern voice search systems have greatly improved their understanding of context and nuances in speech, making them much more reliable for tasks such as finding directions, setting reminders, and even managing smart home devices. As technology continues to evolve, voice search is expected to become even more sophisticated, offering personalized experiences and seamless interactions across various platforms. If you’re not making room for voice search optimization in your marketing strategy, it’s time for a change. Start now to optimize the content and data on your website and elsewhere so it will appear in verbal search results. Doing so will get more eyes on your business so you can grow your customer base and your profits. Why Voice Search Optimization Matters The goal of voice search optimization is to make it easier for customers to find your business when conducting spoken searches on their mobile devices. The rising popularity of voice assistants like Alexa, Google Assistant, and Siri makes it more important than ever to focus on voice search optimization. The way people speak and the way people type tend to be very different. Therefore, you need to make sure your content uses phrases and keywords people are more likely to utter when using voice search assistants. Doing so can boost your chances of being found by relevant customers. Voice search optimization is important for all businesses. But it’s especially vital for brick-and-mortar industries that rely primarily on local customers, such as legal services, retail, hospitality, and entertainment. Shoppers are more likely to use verbal search options when they’re looking for location-based results for these types of services. How to Optimize Your Content for Voice Searches To lead ready-to-buy shoppers right to your door, make it easier for them to find your business when conducting verbal searches. Whether you’re a plumber developing your website or a lawyer creating a law firm digital marketing plan, voice search optimization should be a major focus. Here are some tried-and-true techniques for optimizing your content for voice search: Prioritize Local SEO It’s estimated that around 46% of Google searches include localized terms. If you’re not properly optimized for localized searches, your business is unlikely to show up in relevant search results. That means potential customers are more likely to visit competitors who are better at prioritizing local SEO terms in their content. You can use a variety of techniques to improve your local voice search results. Start by creating a Google Business Profile and regularly updating it to ensure it’s always accurate. Next, add location-specific pages to your website. Make sure these pages include location keywords such as your state, city, town, and surrounding cities. You should also maintain an active presence on local social media pages so nearby residents become familiar with your brand. Aim at The Long-Tail Keywords People are likelier to use highly specific phrases when conducting verbal digital searches. Therefore, you should target long-tail keywords when optimizing your content. Long-tail keywords comprise phrases people often use when searching for goods or services online. For example, “divorce lawyer in San Diego, California” is one example of a specific, localized, long-term keyword. These types of keywords tend to be highly specific and have less competition and search volumes than any short-tail keywords. However, they also tend to have higher conversion rates because shoppers who use them are typically ready to buy. If you’re serious about targeting local voice searches, use a good saturation of long-tail keywords in the overall content. Optimize for Mobile Mobile optimization and voice search optimization are two peas in the same pod. They should both be given equal consideration and weight in any adept digital marketing plan. Consider the fact that over half of global internet traffic comes from mobile devices. If you’re not targeting a mobile audience, you’re almost certainly missing out on traffic and potential sales. To optimize for mobile, make sure your website loads correctly and rapidly on mobile devices. You should also prioritize responsive design, which adapts instantly to whatever device a visitor is using, whether it be a smartphone, desktop, or tablet. Responsive design reduces bounce rates and ensures visitors have a good experience on your site. Use the Right Language When people type out their online searches, they tend to be as concise as possible. For example, they might type “Las Vegas barber” when searching for a local place to get a haircut. But if that same person used their smartphone’s voice search feature instead, they would probably use more grammatically correct language. For example, they might say, “What’s the best barber in Las Vegas?” or “What are the best places in Las Vegas to get a haircut?” Often, people ask long questions when using voice search features or AI assistants. To excel at voice search optimization, anticipate the language and phrases people are most likely to use when searching for your business offerings. Then, create content that provides the best answer to their questions in a natural, conversational way. The Future Of Voice Search The voice search is more like having your own personal assistant right at your fingertips. Or maybe I should say, Voice range! This is bringing a huge change in the way we interact with the technology. Thus, the future looks much more exciting. More and more people are using their voice search to look for different information, services, and products. The answers are always ready for you, and they are fulfilling your requests. As voice technologies continue to improve, we can expect more innovation and intuitive ways to keep interacting with all of our devices. So, if you are planning to stay ahead of the curve, it’s time to reimagine how this voice search can benefit your business. From optimizing the website content to creating various voice-activated experiences, voice search is going to bring a lot more opportunities in the world of voice search marketing. Conclusion Voice search has evolved from a seldom-used tool to a major player in the marketing world. If you’re not currently optimizing your content for voice searches, it’s not too late to start. Use the tips above to make sure your website and content are positioned to help you capture more traffic from voice search queries.Read More... How To Foolproof Your Digital Marketing Strategy? 4 Ways to Use Mobile Marketing in a B2B Marketing Strategy 4 points to consider when creating a Great Content Marketing Strategy

Cold Calling Script for Successful Sales Persons

Cold calls are still of great importance even in the modern virtual world. If you are looking for business, one of the most effective sales tactics is cold calling. It is part of the outbound marketing strategy for your business and can deliver great results. A recent survey by DiscoverOrg on 1000 sampled senior executives in the IT industry reveals that 60% of them attended an event or took an appointment after receiving an unsolicited email or cold call. If you fear cold calls, then these tips will not help you to eradicate your fear. However, they will give you a more successful experience in making cold calls. Focus on the Goal Most beginners think that cold calling only deals with making the sale. However, this is not the case. It deals with getting an opportunity to make a sell. The primary reason behind making a cold call is setting an appointment for making the pitch. You can use a cold calling script to help you focus on the goal. Research Your Prospects and Market Before Making the Cold Call Your cold call has to target the right audience. Market research can help you to focus on the right audience. Gather a lot of information about the company or individual you will be calling in advance. This step will give you a significant advantage of being in a position to talk about their business and needs when you make the call. Gartner Group states that an enterprise that has an average of 100 to 500 employees will have approximately seven people making the purchase decisions. Therefore. It is critical to connecting with the right individuals if you need success in your cold calls. Leverage Contacts on Social Media to Enhance Your Chances of Connecting Statistics from Vorsight reveal that if you share a LinkedIn group with the person you are calling, you have a probability of 70% of making a successful cold call. What applies to LinkedIn can also stand to the other social media platforms. You can increase your prospects of receptiveness when you are connected with your audience in social media. Therefore, make sure that you work towards establishing of extending your presence on social media. Prepare Opening Statements for Your Call It is good to organize your thoughts before making a call as this will assist you to avoid the common mistakes while opening the conversation. Making such errors can make the individual you are calling to terminate your call. At this point, the cold calling script comes in handy. This document should act as a guide, and you don’t have to read it out. What Should Be in The Opening Statement of the Cold Call It is essential to organize your conversation on the cold call in a logical manner. You need a greeting, an introduction, reference point that talks about the prospects, advantages of your products and services, and lastly a transition to the dialogue or question. Prepare a Script for the Remaining Section of the Call Put down the benefits of your products or services and reasons that will make your prospects to buy them. Put down some of the possible objections and how you will answer them. It is easy to meander or leave something out if you don’t have a cold calling script. Once more, you will not be reading out the script when you call. The most important thing is to prepare a framework for your cold call in advance. Be ready to answer tough questions about the products and services you are selling. Forbes Insights report that 58% of potential buyers assert that sales representatives cannot adequately respond to their questions. You can get yourself out of this script by preparing an excellent cold calling script. Request for an Appointment During the Cold Call Set the appointment that you request during the conversation at a specific time. For instance, you could ask the prospect whether 11:00 a.m. would be good for him/her. You could also ask your audience whether you can meet them the following week. It is good to get your prospects committing to a meeting in your initial conversation. Don’t leave it vague because this will necessitate a second call for setting up the meeting. The phone call may never take place if you are unable to get to the prospect. Note That Gatekeepers Are Allies and Not Foes Remain polite to anyone who picks up the call or whoever guards the inner sanctum when making the cold call. Have strategies that will make the gatekeeper to come on your side. You could even ask something like ‘I am not sure whether you will be able to assist me?’ and he/she will give you the info that you require like the name of the person you need to talk to or the best time of contacting the prospects. You also need to learn the names of the gatekeeper and remain friendly during the call. Send Your Prospects Unique and Small Promotional Items to Smooth Your Way for the Cold Call This step will break the ice and make the brand to stand out from the crow. Sending out such promotional items will prepare the way for a successful cold call. A question like ‘are you the one who sends me this’ from the prospect may seem to be unnecessary or cheesy but it works well. If Possible, Do the Cold Call Late in the Afternoon or Early Morning The best time to reach the decision-maker directly is late evening or early morning. Research also reveals that Thursday is the best day for cold calls and Wednesday comes in as the second. The same research reveals that Tuesday is the worst but this can vary from one person to another. Remain Persistent 80% of new sales will come after you make the fifth contact yet most salespersons give up after making the second call. Don’t be the kind of person who gives up so easily. It is good to learn to try again if you really want to make a sale. Above all, practice, practice, and keep on practicing and you will become an expert in cold calling. You will always get better even if you find no fun in making cold calls. With constant practice, you will develop effective selling techniques. Therefore, get your script ready and the call list and begin to reach out to your phone. There are several people out there who would like to do business with you but you need to let them know about your brand first. Read Also: FinTech Is Making It Easier To Shop The World’s Biggest Sales This Is Why Social Media Is Essential In The B2B Sales Process 5 Actionable Mobile Marketing Tips That Drive Sales

Why Should You Hire a B2B Digital Marketing Consultant?