Published on: 15 February 2020
Last Updated on: 13 September 2024
In terms of marketing, all the industries see traffic generation as a direct measure of progress. Putting it simply, the number of people visiting your website daily decides the total turnout and progress of your establishment. It is an important measure because it aids in estimating the conversion rates for any organization or business. Many people tend to illegal ways or con acts to improve their ranking in the search engines. They generate fake traffic to their websites and are ranked better. However, with advancements and accurate methods, this deception is recognized. Therefore, to generate organic traffic to websites and online platforms Eventige media buying solutions offer different strategies.
Media Buying Solutions:
Content marketing
The most common and crucial requirement of marketing these days is unique content. Content is everything for a brand. It gives direction to your product. It determines your target market. And it helps attract the public to the brand. You may have found yourself visiting the brands that have a catchy name or phrase associated with the brand. This is in our instincts. Our basic emotions are manipulated by words. And the first of media buying solutions are optimizing these words to get the best in our interest.
Unparalleled advertisements
Apart from content, your promotion ad needs to be impeccable. Whether it’s the visual content or the color scheme, it has to be so good that people get attracted to it. One thing that sets the market square is a brilliant advertisement.
If your ad sends off a great message and is meaningful, it won’t fail. But that is not the only ingredient it needs. It also needs to be in a certain tone and that tone must not be violent. For an online advertisement, you need to keep in mind that it spreads peace and optimism. People like to see and enjoy bright-sided things online.
Idiosyncratic numbers
For media buying, the numbers game is very important. An accurately estimated investment must be decided to buy a certain platform. One crucial factor in this regard is competitive analysis. You need to know what and how much your counter-part is willing to pay.
Also, you must calculate is this is the right platform for you? And if you invest more than your adversary, will it be fruitful enough? In simpler terms, as a businessman, you need to know how desperate you and your competitors are plus how it will turn out. Then you can certainly make a decision.
The ideal solution
Conclusively, to get to a determined point, Eventide offers optimization in ideation, development, content, and visuals of an advertisement. Plus the professionals help you analyze which platform will be the most useful for you. Apart from all this, SEO optimization and email marketing are the accessory factors that help you ace it.
Optimizing your website by inoculating different portals like online chat and easier interfaces play a great role in media transformations. Buying an ad on a media platform becomes a whole lot easier if you step in the field fully prepared.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
If you want your business to grow at a steady rate, you must be able to reach your target audience as quickly as possible. In this day and age, this isn’t possible unless you have an active social media presence that your customers know about. Today, a business without a sound digital marketing strategy is doomed to fail. Several types of research show that if your business, whether new or old, isn’t visible on social media, will become a flop. If you aren’t already tapping into the potential of Facebook, Twitter, and other social media marketing, you should seriously start thinking about the potential leads and customers that you’re losing because of it.
Social media has changed people, the way they function, and the way they do business with each other. When social media was first setting its root, no one believed that it could be beneficial for the world of business. But today, in a matter of a few years, digital marketing has proved to be so influential that no business can do without it. The truth is that social media has become necessary and we incorporate it into our daily lives every chance we get. To keep up with the way businesses are revolutionizing because of social media, Facebook, Instagram, and other social media platforms are coming up with new techniques. These platforms keep up with the demands of their users because they know that without these enhancement sad improvements, they would not only lose relevance but also their loyal users.
Using social media platforms is essential for your business and will help you grow even further as a brand. When used right, this platform can be a cause for your company’s success and this is why it is growing even more popular as a tool for businesses around the world. If you think that these platforms for businesses are a passing fad or trend, think again and look around at the possibilities they have created for other businesses and brands. In fact, there are many English tuition Singapore companies that are benefiting from social media and getting students from all over the world.
Here are a couple of interesting facts that will have you intrigued about social media and all it can do for you.
8 billion people use social media in one form or another
Adults (18-34) are most likely to follow a brand on any social media
71% of customers with good experience with a brand are more likely to recommend it to others
50 million small businesses use Facebook to connect with their customers
There are approximately 500 million tweets per day
So now that you’re fully aware of the potential power that social media networking websites hold, let’s talk about why you need to benefit from this powerhouse and the benefits that it can bring to your business. In the next section, we’ll talk about the importance of implementing a good digital marketing strategy for your business.
Why is Digital Marketing Essential for Your Business?
Digital marketing for your business will come in handy on many fronts. When used correctly, it has the potential to change the fate of your business for the better and can bring you all-rounded success. So without further delay, let’s look at the several ways in which digital marketing can have a positive influence on your business or brand.
Social Media Brings In Targeted Traffic and Boosts SEO :
If you have a website that you spend a lot of energy and money building, you must also be looking for ways to promote it so actual customers visit and pay attention. Designing and developing a new page on your website may not be as challenging as having people visit it. However, if you do want your landing page to be noticed, you have to work on your social media because that makes a world of difference. When strategically placed, social media has proved to bring customers to websites that were previously only getting a handful of visitors.
One of the things that help you bring traffic to your website is SEO. And digital marketing helps you with SEO as well. If you have a killer content strategy for your website’s SEO, it will help you in earning a spot at the top in search engines and proper social media marketing will help you drive it even further.
Social Media Helps You Stay Ahead of Competitors :
The biggest mistake you could make is to skip on the benefits of social media and let the competitors get the best of it. One of the things you need to be crystal clear about is that if your competitors are on social media (which they probably are), you need to join the bandwagon as well. If you don’t want to fall behind and play catch up later, you need to get serious about digital marketing the minute you start your business. This won’t just help you get recognition as a brand, but will also help you get the potential customers that you might have lost to competitors if you didn’t participate. Being active on social media networking websites can help you turn friends and followers into traffic for your website. If you’re an English tuition Singapore company, this particular tip can help you a lot.
The best thing about social media and digital marketing for small businesses is that it brings equal benefits for all. Though a few brands will have bigger budgets than others, all companies will initially start off with equal footing when they enter the arena. You can find examples of many small businesses that made it big just because they were attentive, clever, and knew the best tactics in making their content catchy. Digital marketing will also help you with your competitors because unlike traditional media where you often miss news about your competitors and even your products, social media will help you keep track of everything.
Social Media Strengthens Customer Relationships :
Know why digital marketing and social media are so cool in today’s world? It’s because it gives you and your customers the to interact freely with each other and knows things that weren’t obvious. As a brand, it gives you the opportunity to show your human side to the public and target audience so they can feel more connected with you. It also tells you a lot about the customers’ likes and loves and also gives you the chance to get a sneak peek into their lives. If you play your cards right you can use these networking websites to connect with journalists and other influencers to give your business the much-needed boost.
Another advantage of using social media to improve your brand is that your messages aren’t taken as marketing tactics. This is why customers are often a lot more receptive to them and are more likely to hear what you have to say. It also helps you to target and retarget ads according to location, industry, purchase history, and even education level. When you target ads according to these characteristics of the user, you’re a lot likelier to convert these people into solid leads and even sales.
Social Media Improves Brand Image :
Finally, though digital media has a lot of other perks, we’re going to talk about how it affects positively on your brand image. When your customers are facing problems with your product or services, you get to know about it immediately. This, in turn, gives you a chance to rectify the mistake without having to go through a long and tiring process. Several studies have shown that customers appreciate brands that respond positively to customer complaints and don’t run from their responsibilities.
When you’re active on your social media and show a united front, it helps your brand build loyalty. Brands that have active profiles have a proven record of customers who’re loyal to the brand and their message. It will help you become a corporation and associate trust and reliability with your name. This is one of the best techniques for English tuition Singapore branding because it helps you get noticed.
Digital media marketing is essential for your business because it helps you make the mark in this millennium. If you don’t have an active existence on social media, this is your chance to start.
How Should You Get Started?
If you haven’t started to represent your brand on social media, your brand doesn’t really exist. Digital marketing is important for your business because it makes you reach customers far and wide so you can start interacting with them in the best way possible. So now that you know most of the benefits of adding digital marketing to your brand’s marketing techniques, let’s look at a few quick ways you can get started.
Set Your Goals :
The most important decision you’ll need to make before stepping into digital marketing is the goal or objective you want to get out of it. Though this is an all-rounded marketing strategy, you need to specify if you’re trying to generate revenue or using it to provide customer service and build customer relationships. The reason why you need to answer this question is that the type of content you post or share will directly affect the outcome of your goals.
Content is King :
We have all heard it but no one really takes it seriously unless they’re in too deep with digital marketing. When you know what your customers are looking for and what they need from your social media profile, you need to make it a point to create content that’s informative and important to them. Remember not to give up because, with continual effort, you will come out successful. Also, bear in mind that content isn’t just about the same old ‘text’ and written information you provide. Instead, experiment with your artistic side and create cool memes, infographics, and other such visually appealing content to keep your audience busy and satisfied.
Incorporate Your Marketing Strategies :
All your social media accounts, as well as the other marketing strategies you use to promote your brand, should be integrated together. You should have a consistent tone of voice and cross-promote your campaigns both online and offline so the efforts work together without any glitch. However, one thing you must remember is to focus on the quality of digital marketing and not necessarily the quantity. Posting 10 things on social media that don’t do a lot for the customer will be of no use. Instead, focus on bringing in quality so you have 1000 highly engaged fans instead of 10,000 who aren’t interested in what you have to say.
Have a Schedule :
Once you have started your social media and have a good handle on it, you don’t need to spend a lot of time managing it. If you stick to a schedule and ensure that you devote that specific time for the marketing, you won’t skip on the activities that keep things going. So for instance, if you have an English tuition Singapore page on Facebook, you can spend an hour each day to look into it and answer queries for customers.
Digital marketing is fun and can be made very easy if you simply know how to go about it. But don’t make the mistake of ignoring this essential part of your business because that’ll just make you and your brand down in the long run. Use these tips and find many others on the internet to know just how important it is to know the ABCs of digital marketing.
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It is just a simple concept of making all kinds of communication and messages linked together. This is just to ensure that there is no lack of information. This lack of information can have a negative result on the work. Do you know what is integrated marketing communication?
At the basic level of IMC i.e., Integrated Marketing Communication, all the promoting tools are linked together for smooth communication. You surely must have heard of the marketing mix. Yes, that 4Ps of the marketing mix. This promotion is one of that marketing mixes
To make all the tools work smoothly, all the tools must work together in harmony. This can be advanced when regular communication is integrated into several levels, such as Horizontal, Vertical, Internal, External, and Data integration.
Let’s go through various components of IMC:
1. The Foundation:
In this, a detailed analysis of the product and the target market is required. For the marketers it is essential to understand the nature of the brand, what are its USP (unique selling proposition) and the requirements of the end-user. It is important to have a close eye on your competitor’s behaviors. Every need of the customers is of the utmost importance.
2. The corporate culture:
There must need to be relevant in the product and the producing company. Every organization has its own vision, so while planning marketers need that to keep in mind.
For example, there is an organization whose vision is to train teenagers in the field of their interest. If they start training the middle-aged man they are deviating from the vision.
3. Brand focus:
Every organization is known by the brand they are producing or facilitating. So, it’s important to have plans which are always focused on the brand. Making their brand the center of attention.
4. Consumer experiences:
You must not forget about the consumer and how they feel about the product. Nowadays customers are more attracted to the product which looks good, has good packing, and of course, the product itself needs to be one of the best.
5. Communication tools:
It is a way via which the brand communicates with the customers. The ways can be direct selling, advertising, social media, advertisements, etc.
6. Integration tools:
Selling the product is one part of communication but also getting feedback from the customer is also part communication.
Plans for Integrated marketing communication
It integrates all aspects of the marketing mix to promote the products and services to the customers at the right place and at the right time. It is a proven fact that if you use different IMC tools at the same time it can improve the customer experience of the product.
If done correctly. IMC can improve the visibility of the brand. Whenever a customer goes to the market for shopping, they will be reminded of your brand. The impact of integrated marketing communication increases if the end-user sees the brand simultaneously multiple numbers of times.
A marketer should be well versed in time management. Because doing many things like budgeting, allocating the right resources at the right for the promotion of the product is of utmost importance.
Gathering information about your company and its product and the audience who buy this product is very important for planning.
While planning some points are needed to keep in mind:
A detailed summary needs to be made on the brand is going to reach its targeted audience.
Everything about the organization needs to be crystal clear.
Good knowledge of the product is required.
Choosing the right market is very important, and hoe you are going to promote it into the market needs to be mentioned clearly.
Competitors’ analysis is very important. And how the competitors are active in the target market.
Knowing your brand weakness as well as your strong points can be a good start to promote your brands.
Implementing integrated marketing communication
Integrated marketing communication is a way of promoting the brand through various methods like advertising, social media awareness, direct selling, public relation, etc. It focuses on using all the available ideas together to get the most desired result. Instead of using one integrated tool at a time, it brings all the possible tool under one umbrella and uses any viable option which is used in an effective way.
The success of integrating marketing communication relies totally on understanding the customers, their needs and expectations. Just remember one thing the customer will be loyal towards you only when you outperform their expectations. And to do so you need to be well versed in the marketing mix and need to apply that knowledge in the fields.
Just promoting your product once or twice does not make you gainer. You need to keep doing that. So that whenever they think of buying a product, your brand needs to be the first to come in their mind. This can be done only after promoting the same product several times a day to the same audience. This makes their subconscious mind active and your product makes space in their second mind.
Let’s take Colgate for example, no matter where you are, whenever you think about a toothpaste product the first name that comes into mind is “Colgate”. Why? Because it was their integrated marketing communication skills that have made you think this way. This what an integrated marketing communication does if done correctly.
What are the components of successful integrated marketing communication?
It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand.
This can be done only by using the components effectively:
Customer focus
No matter how good your product is, no matter how good is your service is, until and unless you make a customer happy all is worthless.
Do you believe in God?
No, then start believing in the god named “Customers”. If you are a marketer then you need to have faith in this god. Only this god has the power to make your brand, organization what you hope for.
So, if you think ignoring their needs and doing and coming up with the best plan will work for you then you need to go back a little bit and have a fresh start.
Everything about the customer is very important. Their appraisal, as well as their, complains both hold the same value. But for me complain matters the most. That shows where we are lacking and where we need to improve ourselves.
Make sure whatever you are planning customer needs to be at the center of that.
Co operation
Cooperation among the marketing team is important, but it is essential that every member of the organization work as a whole, to promote the product.
Other members who are outside of the department are needed to be allowed to give their thoughts on the matter. This can help in unboxing new ideas, which can really accelerate the promotion.
Database communication
The sharing of information is one of the important aspects of good planning. This helps in formulating the best course of action. Every employee needed to be filled in on every relevant detail that they need to do their job.
Leverage
Analyze every channel on which the promotion is done. Calculate their cost estimation. See that if the ROI on that cost is relevant or not. This helps your brand’s promoting efficiency.
Profitability
At the end of the day, we have to gain revenue. So, making a plan, formulating the strategies are only helpful when they can bring in profits.
So, we have to market in such a way that it really brings in the audience to invest in our brand and stay loyal to the brand. This will help to bring in higher revenue.
Importance of integrated marketing communication
Nobody can deny the fact that integrated marketing communication is an important aspect of the promotion of the brand.
Let’s go much deeper:
It acts as a messenger between the brand and the audience
It recognizes the need of the customers, it gets the data of the competitors, locate an important place for marketing the brand and send this back to the organization for the analysis.
Brand awareness at a low cost
It is a long-term process where you gain audience trust, and convince them to invest in your brand. Integrated marketing communication is the best way to promote your values.
Think like this, if brand A is already communicating with you properly, and delivering its USP on a regular basis. Why would you go for the brand B. you will subconsciously choose brand A
Integrating marketing communication over traditional ways
IMC is taking over traditional ways because it not only focuses on getting new customers but also tries to retain the older on as well. Gaining a new customer does not mean that you forget about the older customer who has already avail of your services. Gaining new customers is very good but losing the older one is not accepted. Because once the trust is broken, it cannot be restored. The customer will never trust you again. So, doing both is of utmost importance.
It reduces the time required for the planning
If not for this IMC, strategizing the plan would take lots of time. It is due to the IMC that the time is reduced to none.
IMC tools
It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand.
Let us go through the tools which are used in IMC:
Advertising
It is the best way of promoting the brand. It can reach a huge amount of audience in the shortest time frame. Advertisements on the television, newspaper, radio can reach many audiences in a small frame of time. This also increases the authenticity of the brand. Now it is the marketer’s job to make sure that the right messages are sent to the audience.
Self-promotion
The promotion which the brands do with the promotional code, discounts, attractive offers, etc. brands itself can pay for advertisements to the newspaper, distribute leaflets for the promotions.
Direct selling
There are various tools like mailing, text messages, brochures, which the brands use to promote themselves.
Personal selling
Personal selling here is referred to the selling of the products from their showrooms, via their agents and making sales call.
Public relation activities
Well, have you seen brands presenting themselves in the community meetup, in fairs, in public events? If yes, then you can understand what public relations mean.
It’s all about communication with the public by going in between them. This makes them feel closure to you. This creates a friendship bond with potential customers. Even if they had never thought of investing in your brand, but due to your public appearance. They may think at least once of buying your services.
Managing IMC
It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand.
Just making the strategies and implementing those can be said that only half work is done. The rest half is managing and maintain those plans.
There are different modes of communication, so it needs to be managed effectively so that all work in the same synchronization to deliver the same message to all the audience. This can be done with the help of proper managing plans.
The first step is to identify the right audience
Finding the right audience is the best way to make your promotion fruitful. You need to understand who is your audience. what can be done to find the relevant audience for providing services, and who are willing to invest in you. After you find out the answer to these questions, only then you can move on with the second phase of the IMC.
The second step is to think of what to communicate
The kind of message you send to the customer is very crucial for gaining their trust. You need to have a proper crystal-clear message for audiences. This makes your brand much more authentic.
The third step is to plan your message in a way that convinces them
Having clear messages will not do, you need to present them in such a way that the audience likes it and get the meaning of it.
Make sure that your messages are all properly formatted.
The fourth step is to identify the various channel via which you can communicate with them
Choosing the best course of action is very helpful in making a promotional platform. It needs to be efficient that it reaches the right person at the right time.
The fifth step is to allocate the right source at the right time
Investment is needed to be done properly so that ROI gains a profit rather than a loss. So investment needs to be done after analyzing ever aspects of the promotional platforms.
Lastly, it’s important to measure the reach of Integrated marketing communication
You need to monitor constantly that the promotion is reaching the people or not, doing a blind job is just like walking on the edge of the mountain blindfolded.
Conclusion
As a whole, integrated marketing communication lays down a bridge between the organization and the audience. Without the IMC informational gap is created which can lead to malfunctioning of the whole organization.
There are many strategies that can be implemented to overcome any possible crisis faced by the organization.
Each and every detail on integrated marketing communication is given in this article.
Image source
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Times have changed. Commerce no longer waits for customers to head into a brick-and-mortar store, but instead takes on a proactive approach. Marketers must rely on various tools to reach out to their consumers, create sales channels, and generate revenue. Gone are the days when newspaper ads and billboards took center stage; with technology, digital marketing outreach becomes a necessity as it can reach a considerable amount of users in the shortest amount of time.
Marketers often ask us about the most effective platform they should first choose, and our answer always goes back to good old email marketing. Singaporeans are so comfortable with technology, and the majority of the technologically-savvy generation will check their emails at least once a day. Even though it’s one of the most traditional methods, it’s still used frequently because it simply works. Here’s the tricky part: email marketing has to be implemented correctly. Use it right, and it’ll become an incredibly powerful tool. Use it wrong, and you’ll risk turning away customers, both potential and returning ones.
Unconvinced? We’ll give you two reasons why email marketing is the best digital marketing outreach, and how you should use it effectively. Whether you’re on a limited budget or hiring a digital marketing agency in Singapore, it’s important to understand email marketing so you can use it to your advantage, especially after your lead generation agency has delivered new prospects for your business.
1. Email marketing provides endless possibilities.
Like we’ve mentioned, email marketing may be one of the oldest forms of digital marketing, yet marketers in most industries still use it today as it’s efficient and cost-effective. It involves sending emails to a target audience’s inbox and gives companies a chance to promote their product or service, create brand loyalty, deliver value to consumers; the possibilities are endless.
Since there are so many ways to use email marketing, there is no reason for you to stick to one type. As sending the same emails too frequently may turn consumers away, you should find the right balance to keep your readers interested and hopefully increase sales. Here are two different types of marketing emails that you can send out to engage your subscribers.
Welcome emails are usually the first email a subscriber receives after giving you their email address. As it’s the first connection, it’s essential to not only introduce your brand but also make it a memorable one. There are several ways you can do this: you can either share with them more about your brand’s story, invite them to connect via other means (such as social media) or get to know more about them (such as asking for their birthdays). Since the purpose of welcome emails is to increase your engagement with your subscribers, an excellent way to start would be to give them a gift, either a trial or discount code.
Informational emails are a series of emails sent to users to keep them engaged with your brand. There are several ways you can do this, depending on your brand. If sales are your priority, you can send out targeted emails informing your subscribers of promotions, discount codes, and holiday sales. If you’re providing software, and your main goal is to increase brand awareness, you can release a series of tips and tutorials on how to make the best out of it. There are so many ways you can continuously engage your subscribers, but remember to keep a steady pace; you want to provide your readers with value, not flood them with dozens of emails.
As there are so many ways to use email marketing, if you’re hiring a digital marketing agency in Singapore, be sure to let them know what you’re trying to achieve. Different goals require different types of emails, and your agency needs to know what you need before they can help you get the results you want.
Email marketing lets you personalize your engagement.
Although every business has a buyer persona, it may not always be the same. As a brand, you may have a range of audiences that differ based on age, gender, and other demographics. The best way to reach out to different audiences is to cater to them differently, and email marketing helps you do so by segmenting your audiences into categories. The idea is to tailor various emails that will resonate with each audience segment and provide them with something exciting and of value.
If you use email marketing correctly, you can not only address your subscribers by name but also provide them with something that they want. For example, you can email your VIP members about an exclusive event or reach out to your teen audience about a back-to-school sale. By targeting each segment differently, you can increase the effectiveness of your emails. This is extremely important as an email can only be successful if your subscribers open it, read it, and appreciate it.
We can go on and on about how effective email marketing can be, but the best way for you to find out is to try it yourself. If you’re confused and not sure where to begin, now’s a good time to ask for help. Reach out to a digital marketing agency in Singapore, let them know what you need, and they’ll help you achieve it.
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