How To Become A Successful Businessman

by

22 May 2020

Start Ups

Successful Businessman

Running a business, specifically a successful business, is not the easiest thing to do, but it is possible. The idea of starting up one may seem challenging, but the minute you get a hold of it, seeing it thrive will be your joy. Besides, there are many people such as businessman Chad Brownstein that you can look up to and learn from as you seek to find out some of the best ways that you can make your startup business successful.

If you have been thinking of starting a business and still confused on where to start from, you are in the right place! Here are some tips for you.

Here are How To Become A Successful Businessman:

1. Identify a niche

The first thing you want to do is to identify a niche to venture into. Find out a market gap that you can reach out to by providing the products or services that they need. While trying to identify a market gap, ensure that you consider your personal interests as well. Venturing into something you are passionate about will keep you motivated throughout, and you will be able to give it your all at all times.

2. Do your research

research

Starting a business is not something that you rush into without doing some research. You want to learn more about the business models that you can incorporate, how to come with a business plan, different marketing strategies, and so on. Being informed before taking the plunge helps you to avoid making mistakes that would otherwise make your business go down the drain.

3. Be confident

The thought of getting into the competitive business world may frighten you, but do not let it get into you. Believe in yourself and believe that you are the best businessman yet. Confidence goes a long way even when you are presenting your business plan to your potential investors. If they see that you have confidence in your business idea, the chances are high that you will get the right funding.

4. Learn to manage your finances

Financial management is key when it comes to running a business. You want to equip yourself with the right skills on how to well manage the finances in your business. There are many financial tools that you can use today, some of which are free. Remember, mismanagement of funds in business can lead to its downfall.

5. Stay positive

There are ups and downs that you will face will running your business. During the tough times, when you feel like everything is going wrong, you need to stay positive. You are bound to make a few mistakes here and there, but do not let that bring you down. The best thing is to learn from your mistakes and, in turn, make the right moves from thereon.

Running a business you are passionate about is a fun thing. And now that you have the above-mentioned information at your disposal, you are now in a better position to become a successful entrepreneur.

Read also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Image

Businessman Seyfeddin Rustamov is main beneficial owner of chemical company ‘Metafrax’

The Russian newspaper ‘Kommersant’ recently announced that the 55-year-old businessman Seyfedding Rustamov is the main beneficial owner of Metafrax, one of the largest chemical companies in Russia and Europe. Rustamov, born in Azerbaijan, is now a resident of the US, together with his wife and three children. Since the year 2000, he has been actively involved in the chemical industry. He is the manager of the Russian company MetaHolding, which holds this year 94% of Metafrax’ assets. This makes Rustamov the main shareholder of Metafrax. Metafrax is with multiple companies in both Russia and Europe the largest producer of methanol, formaldehyde and synthetic resins in Russia and Europe. The headquarters of the company are in Gubahka, Perm Region Russia. Seyfeddin Rustamov already became the beneficiary of the chemical plant at the headquarters in Gubahka in 2014. This was made public during a presentation on a large-scale project at Metafrax, which has an estimated cost of around 800 million euros. This large-scale project is the development of an ammonia, urea and melamine plant construction. Right now, the company is still in discussion with banks about the financing of this project. Metafrax has an annual revenue of over 660 million USD (5 billion rubles). Every year, the company receives around 80 million USD from investments. The products of the chemical company are shipped to as much as 50 countries worldwide. The company used to keep its beneficiaries secret from the public. The main shareholders would be represented by the chairman of the board of directors, Armen Garslyan. The company has now presented information on its main beneficial owner to the public, because of changes in legislation. Changing requirements of Russian and international compliance laws now made it necessary for the company to reveal this information. A domain with the name of Seyfeddin Rustamov was registered on ‘Go Daddy’, one of the biggest registrar of domain names, on the 18th of September, 2017. Before MetaHolding became the biggest shareholder of Metafrax, the Cypriot company ‘Lipanet Ltd’ was the main major shareholder of the company. Other shareholders were ‘JSC Sibur’ and the Panama-registered ‘Mirvac’. Armen Garslyan told the Kommersant that Seyfeddin Rustamov, as the main beneficial owner of Metafrax, is involved in the global decision-making process of the company. He called Rustamov a ‘vigorous leader, who knows what we are doing, what our targets are and who accompanies us on our way towards them’. Rustamov is besides chemistry, also taking part in philanthropic activities. He and his family support a number of non-profit foundations in the areas of health preservation, cancer control, and transplantology. The foundations Mr. Rustamov and his wife are involved in including the St. Baldrick’s Foundation, the Inova Health System Foundation and the Susan G Komen Breast Cancer Foundation. Besides charities that have to do with health, they also contribute to charity sports events, the National Museum of Women in the Arts and the John F. Kennedy Center for the Performing Arts in Washington. More details here.

READ MOREDetails
Startups

Useful Marketing Tips for Startups

Startups need to use different marketing methods compared to established businesses. The reason for this is simple – startups have a very limited budget and less experience compared to established companies. It is crucial to be aware that, if your marketing is done right, it can have an incredibly positive impact on the success of your business, and its net income. However, if you do it wrong, it may feel as if you are throwing money away. If you want to be successful and profitable, you need to use the right methods of advertising. Don’t copy established businesses as you are surely not able to do all the things that they do. Instead, you should try certain marketing methods that are perfect for small companies with limited budget and experience. These methods will help you increase sales, profits, and avoid wasting money. Different Marketing Tips Startups Must Consider At Their End    There are multiple marketing tips startups can consider as their end while developing their business in the right direction. Try to Think Outside the Box: You need to keep in mind that the business field is changing rapidly. The marketing landscape has changed dramatically over the years, especially compared to the time before the internet. If they want to be successful, startups need to combine traditional marketing methods with online advertising. When advertising products and services that you offer, you need to be original and think outside the box. It is crucial to come up with unique and innovative solutions that will be both effective and creative. Whatever you do, you should make sure that it is original, instead of just trying to copy what was already done numerous times before. Provide Useful Information about Your Products: Of course, your products are amazing in your eyes. However, it doesn’t mean that everyone else is delighted by them, and is just waiting to hear about them. You need to be aware that people are not rushing to buy the products that you offer, and if you want to change this, you need to advertise them properly. You shouldn’t push anyone to try them. Instead, it is a wise idea to provide information and tips that people will find useful. If you want to be successful, you should use visuals including images and videos. People will look forward to trying your products if they consider them interesting and useful. Use Powerful Business Signage: Another thing that can improve your success and increase sales and profits is exciting and quality business signage. Many people pay attention to signs and are more likely to buy products that a particular company offers if they notice interesting signs in front of it. You need to keep in mind that many people pass by your business on a regular basis, and all of them are potential customers. However, a significant percentage of these people won’t be aware of your existence if you don’t attract their attention with custom business signs. You should use eye-catching signage if you want to increase your customer base and turn them into loyal clients. Something like this will have a huge positive impact on the success of your startup. Read Also: 7 Startup Ideas For Young Entrepreneurs 5 Marketing Tips To Help Grow Your Business On Instagram

READ MOREDetails
The Definitive Lean Startup Guide

The Definitive Lean Startup Guide: Everything You Need To Know

The lean startup methodology is revolutionizing the way companies launch and grow. But what exactly makes this new methodology so valuable? Lean startup provides both inspiration and practical tools to make that achievable. So if you're gearing up for a new venture, take a close look at how this approach can help you maximize your chances of success! While the journey may present challenges, the potential rewards make it all worthwhile. Read on to get the full rundown on maximizing lean principles to build your next business. Introduction To Lean Start-Up:-  At its core, lean startup is all about taking an experimental approach to creating and managing startups. However, the methodology emphasizes rapid iteration, customer feedback, and eagerly testing ideas to reduce risks and uncertainty. Thereafter, take a look at the chart below to get more clarity on the major benefits of lean startup methodology. Some standout lean startup principles include: Validated Learning:  Rigorously testing hypotheses and getting hard data from real customers to validate if a product or strategy is truly viable. Failures become learnings. Build-Measure-Learn:  Using feedback loops to build minimum viable products (MVPs). This helps in measuring their real performance and learn from results to improve the next iteration. Innovation Accounting:  Tracking meaningful startup metrics like customer acquisition cost rather than vanity metrics like total users. Persevere Or Pivot:  Using validated learnings to determine whether to persevere on the current path or pivot by changing the product, strategy, or even the entire business model. Thus, following these core concepts allows startups to maximize learning while eliminating wasteful practices that drain resources. Comparing Traditional And Lean Startup Approaches This table provides a clear visual comparison between the two approaches, highlighting their key differences. Focus In-depth upfront planning Rapid experimentation Traditional Business Planning Lean Startup Methodology Decisions Based on projections and assumptions Based on real customer data Progress Follow a fixed roadmap Continually re-evaluate based on feedback This comparison table highlights the major contrasts between traditional planning and the lean startup methodology in a visual format. Harnessing Innovation Accounting For Lean Startup Success One important lean startup principle is innovation accounting. Unlike traditional accounting, which focuses on financial metrics, innovation accounting uses lean startup methodology. Besides, it helps to track actionable metrics that offer insights into the startup’s progress and customer response. Some examples of metrics used in innovation accounting include: Customer acquisition cost Churn rate Lifetime customer value Active usage metrics By diligently tracking these metrics, lean startups can gather the data they need to determine whether to persevere on their current path or pivot based on customer feedback. Thus, innovation accounting provides validated learnings that inform smart business decisions. It is opposed to vanity metrics like total customers or sales. The Lean Process Step-By-Step While the lean startup methodology is flexible and adaptable, there is a rough process that generally guides its implementation: Step 1. Identify The Problem The first step is to take time to clearly identify and articulate the specific customer problem or need that your startup aims to address. Now, you must ask questions like: What underlying frustration or pain point are customers experiencing? What needs are going unmet in the market? What improvements do customers wish existed? The issue should be urgent pervasive in the target market. Moreover, they are aligned to a sizable potential customer base. Hence, avoid vague problem statements. Get ultra-clear on the exact problem. Step 2. Define The Solution Once the problem is precisely defined, brainstorm potential solutions. Outline an initial product or service concept that could feasibly address that problem in a novel way. Moreover, think creatively about different approaches, features, and minimum requirements that could satisfy customer needs. At the same time, focus more on figuring out the right broad solution rather than detailed requirements at this stage. Step 3. Build An MVP Next, construct a minimum viable product (MVP) to test the solution. The MVP is a prototype that has just enough critical features to validate the core idea and start the learning process. Hence, avoidover-engineering at this stage. Build the simplest, fastest, most stripped-down representation of the product that enables validated learning. It can be as simple as a landing page description, mockup, or very basic prototype. However, the goal is to waste the least amount of time and resources. Step 4. Test And Measure Get the MVP in front of real customers to test assumptions. Approach target users, share the MVP, and collect key data based on how they react and interact with it. Focus on defining and measuring a small set of actionable metrics that offer insights into customer behavior, needs, and preferences. Example metrics include sign-up rates, clicks, conversions, usage data, etc. Step 5. Learn And Iterate With data and feedback collected, analyze results to determine what resonates with customers and what doesn't. Figure out key learnings, positive signals, and areas for improvement. Use these learnings to rapidly tweak and tailor the product through iterative changes. Make small refinements and run additional small tests to continue validating the product direction. Step 6. Scale Once product-market fit has been achieved based on metrics and feedback, it’s time to scale. Come up with plans for expanding business processes, operations, marketing, and resources to drive growth. Executing this rapid build-measure-learn loop cost-effectively allows startups to gather data, fail fast, and iterate their way to success faster. “Companies that prioritize experimentation are 2.5 times more likely to outperform competitors.” Lean Startup Success Stories Plenty of today's hottest startups have leveraged lean methods to skyrocket growth: Airbnb: Grew from renting air mattresses in a living room to a $100 billion hospitality disruptor by constantly testing innovations. Dropbox:  Exploded from 100,000 users to over 4 million in just 15 months thanks to growth hacking experiments. Groupon: Pivoted from a collective action platform to become the massively successful daily deals leader. Zappos: Originally only sold shoes but iterated into an online customer service powerhouse after recognizing bigger opportunities. The flexibility of the lean framework lets startups fluidly adapt and uncover breakthrough ideas. Top Lean Startup Challenges Adopting lean startup practices comes with hurdles, including: Letting go of old habits: Requires shifting away from linear execution plans and embracing experimentation. Ambiguity: The constant pivoting and iterating can feel disorganized compared to having a fixed roadmap. Need for patience: Repeated rapid testing is meticulous. Results and traction take time. Institutional resistance: Established organizations may reject lean approaches that disrupt existing norms. However, committing to small experiments, tracking meaningful metrics, and iterating products judiciously can help overcome these roadblocks. Adjusting mindsets is essential. “Over 70% of startups say their corporate culture is not suited for rapid experimentation.” Tracking Lean Startup Success Instead of vanity metrics, lean startups should focus on actionable metrics that offer real value: Churn rate: The percentage of customers that disengage over time. Lower is better. Customer lifetime value: How much revenue each customer generates on average. Want to maximize. Cost per acquisition: The amount spent to acquire an average customer. Should decrease. Net promoter score: Quantifies customer satisfaction and loyalty. Positive trends are ideal. Monitoring these unique metrics ensures startups have data-driven insights to guide smart pivots and growth. Key Takeaways Lean startup emphasizes rapid experimentation and customer feedback over detailed upfront planning. The core methodology follows a process of identifying problems, defining solutions, building MVPs, testing, and iterating. Tracking actionable metrics helps startups make data-driven decisions about pivoting or persevering. Well-known startups like Airbnb and Dropbox leveraged lean principles to fuel incredible growth. Lean startups fail fast and cheap, learning critical lessons in the process. Adopting lean startup practices requires adjusting mindsets away from linear execution plans. Patience is key, as measurable traction takes time when running rigorous experiments. Conclusion  The lean startup methodology offers a modern, nimble approach to launching and growing a successful business. However, by focusing on rapid experimentation over detailed long-term plans, startups can quickly adapt to markets and build products that customers love. While adopting lean startup practices requires adjusting mindsets, the benefits are game-changing. Instead of huge upfront capital investments, companies can take small risks, learn quickly, and uncover breakthrough innovations. Dive in to start reaping the many rewards of the lean startup philosophy. The keys to your next game-changing startup await. Lean Startup FAQs Let's go over some common lean startup questions: How does lean startup differ from traditional business planning? Traditional plans focus on in-depth upfront research and analysis. But lean emphasizes quick experiments and adapting based on customer responses. What types of startups is lean startup best suited for? The methodology can benefit all startups regardless of industry or business model. However, it may offer the most value for highly uncertain, innovative product ideas. Are there tools that can help adopt lean practices? There are various low-code tools for building MVPs fast, analytics for tracking key metrics, and more. Lean startup guides like Eric Ries' book provide foundations. Read Also: How Inspirational Speakers Like Tony Robbins Can Help Your Business Alternative Business Financing – What Is It And How Do You Do It? Starting A Small Business – Finding Your Target Market And More

READ MOREDetails