The Best WordPress Plugins For Marketers

Published on: 26 May 2021 Last Updated on: 03 September 2024

With over 3 billion online users, businesses should resort to social media sites and search engines to enhance awareness and interact with customers and prospects. Ever wonder what makes the brand websites and platforms user-friendly and accessible? It is the use of plugins. A plugin is a software with functions that can be added to websites such as WordPress.

One of the most sought-after content management systems (CMS), WordPress web design helps elevate your engagement and website functionality. So profound is the WordPress system that it has over 25000 plugins and is in the PHP language.

WordPress is a unifying force across walks of life and business corporations, including small businesses and internationally renowned brands such as the National Football League. With that said, below are some WordPress plugins.

WordPress plugins that should make it to your website:

1. SiteGround:

One of the most renowned website hosting brands, SiteGround hosts millions of websites. A standout feature is The one-click WordPress install that makes it easy to run and integrate. It is user-friendly and offers a 24 x 7 support service.

What makes Siteground a top choice for brands and businesses is its security and safety. Siteground understands that web hosting is the first level of security measure for your business. Get this right, and unruly predators will be at a safe distance.

With Siteground, your company and brand website are managed and safeguarded from the server and the application levels. Any instances and their plugins automatically update to the latest version. A standout feature is that SiteGround is built on the Google Cloud Platform. Users get a free CDN and SG Optimizer plugin.

2. Yoast SEO:

With voluminous content published by businesses through blog posts, content pages, and others, a lot of it likely gets dissolved into oblivion. But, there is a way to get your posts and pages noticed by your target audience. The tactic is SEO or Search Engine Optimization.

Among the many SEO plugins, Yoast SEO features among the top-ranked ones. It thrives on-page analysis functionality and helps augment blog posts and website pages for increasing search visibility. Yoast SEO does this by taking care of nitty-gritty such as alt text descriptions.

It makes your content search engine friendly through Advanced XML sitemaps. Another standout aspect is its in-depth integration with Schema.org that helps increase the chances of getting relevant results. Furthermore, Yoast SEO helps curate high-quality content through features such as Readability analysis, Multilingual options, Google preview, and others.

3. MonsterInsights:

Another profound WordPress plugin is MonsterInsights. It is excellent for businesses looking to reach the next leap of sales and content traffic. More often than not, brands find it challenging to assess user behavior and activity. What makes MonsterInsights a cut-above-the-rest is its seamless integration through a quick and easy setup with Google Analytics.

MonsterInsights helps you trim the fat and beat the noise to get to the statistics. Several reports assist MonsterInsights in this endeavor. The Audience Report provides a breakdown of visitors by offering information such as location, age, hobbies and interests, and others.

The Behaviour Report shows how browsers arrive at the website, the keyword searches, and the pages visited. The Content Report reveals what content pieces get the highest visits and traffic.

4. Broken Link Checker:

Among the several mishaps that can hamper rankings and search engine visibility are broken links. The WordPress Broken Link Checker plugin comes to the rescue.

The plugin works by scanning your posts, pages, and comments to seek out broken links. You have the choice of being notified via email or the WordPress Dashboard. It even enables you to edit the broken link. Moreover, you can also check your website for broken links using brokenlinkcheck.com.

5. Sucuri:

A cloud-based platform, Sucuri is a WordPress plugin that helps enhance the security and safety of all your websites and their content. Through its robust Website Firewall, your website stays secure and away from hackers and suspicious activities like Distributed Denial of Service (DDOS) attacks. The plugin incorporates real-time monitoring and checks to identify indicators that are deemed suspicious. More so, the incident response feature helps with malware removal. Furthermore, it has a backup feature that performs secure automated backups.

6. WP Review:

If you are a company that sells products and services, then reviews are an integral part. Reviews are among the primary parameters that customers look at for making informed decisions.

WP Review allows your brand to create product reviews. There are several ways to put forth reviews such as star ratings, percentages, or a custom scale incorporating performance, user-friendliness, quality, and other aspects.

7. Click to Tweet:

With Twitter becoming a holy grail for brand engagement and content consumption, WordPress has in store a designated plugin for you, Click to Tweet. The plugin allows brands to curate tweetable content for followers, customers, and prospects. It works by enabling businesses to create a “Click to Tweet” box anywhere in the post, enhancing its shareability through retweets.

8. Akismet:

While social media sites and search engines render convenience and accessibility, they can also get monstrous through spam. Cometh spam comments or malicious links, Akismet comes to the rescue. The plugin automatically filters and reviews all your comments and eliminates unwanted messages.

The Words That Matter:

The online community comprises over 3 billion users. It is paramount that businesses tap on the online space to enhance their awareness and engagement.

There is a barrage of plugins available. Plugins are software having several functionalities that help make your website accessible and user-friendly.

However, there are several types of plugins serving different purposes. SiteGround helps with web hosting, Yoast SEO helps augment search visibility, MonsterInsights helps drive up online traffic and sales, Sucuri helps with website security through its firewall. Also available are Broken Link Checker, Click to Tweet, Akismet, and a plethora of other plugins to help with awareness, safety, engagement, analytics, hosting, and others.

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Who Are the Best Software Vendors Out There?

Selecting the best software vendors for your business can be a huge job. Your team is unique, and you need tools that fit your specific situation. The quality of the software solution you get depends on the quality and reliability of the vendor who stands behind it. So how do you get what you need? Who Are the Best Software Vendors Out There? Understand the types of software and vendors: Some vendors try to do it all, but most concentrate on a particular category, whether that’s enterprise software, automation tools, productivity platforms, specific niches for marketers or educators, or advertising software. It’s always a good idea to go with a vendor who specializes in what you’re looking for. As with all software, you as the end user are really just buying a license. The software remains the vendor’s property. All software licenses come with limitations, so in most cases, you are prohibited from modifying the software code or distributing it without permission. Decide what you really need: Before you choose a vendor, you need to seriously consider which solutions best fit your business. This means doing an audit of your specific needs: compile accurate requirements for everything you need in your software and make sure you identify which are the most crucial elements. Don’t forget that the software doesn’t just need to do things — it also needs to help you do things. It needs to be a platform that assists your team in meeting your goals. If there are any elements that are not as important to you, identify these too, so you can adjust to stay within budget. Read real reviews: As you look for a software provider, your first step should check out a good review site like TrustRadius where you can find unbiased reviews by actual software users. Good sites verify that reviews are written by users and not by vendors themselves, and this can be a great way to find out which vendors are most reliable and trusted. Reviews are always a tricky thing, and it can be hard to decide which reviews to pay attention to. You can get a feel for the reviewer by checking out other reviews they’ve left and watched out for unrealistic or overblown language. Check out certificates and credentials: Once you identify a few vendors you might like to work with, it’s time to check out their background. You want to find out how long they’ve been in business, who their tech partners are, and whether they’re growing. What partner certifications can the vendor offer? How busy are they? If a vendor is any good, they’ll have a strong flow of steady business, but they still need to have time to devote to your project. Talk in person: As you narrow down your options, the next step is to get a feel for the real people who might be working on your project. You want to see how well you can communicate with them, whether they really listen to what you’re saying, and what they suggest. At this stage, you should also ask about the level of customization you can get and the scalability of any software the vendor provides. As your company adapts and grows, will the software grow with you, or will you have to buy new software in a couple of years? Nail down the specifics: Once you’re sure you want to work with a vendor, there are still a few more things to negotiate before you sign the final agreement. Make sure you carefully check the contract so you know about any extra fees. If the contract allows the vendor to increase monthly prices, make sure there are provisions that make this reasonable for you. You also need to make it clear what happens when and if you and your vendor stop working together. Will they be able to hold on to your data? What type of guarantees will you have and what system is in place to negotiate disagreements? Don’t be afraid to ask questions and make sure you’re getting the vendor that really works for your company. Read Also: Securing Mobile App Development With Blockchain Technology 5 Informal Team Building Activities To Break The Ice Among Co-Workers

3 Encryption Trends and How They Make Communication More Secure

Over the past three years, encryption has become a major concern for organizations of all sizes. Corporate hacks and Hillary Clinton’s email scandal have raised public awareness about the ubiquitous risks of unsecured data, and a growing number of businesses, government agencies, and individuals have started employing software that can effectively protect their communications from third-party surveillance. There are many reasons why the encrypted smartphone has become the tool-of-choice for those concerned about the risks of cyber attack, but one of the most significant is the fact that encrypted smartphones are constantly being upgraded to meet the latest threats. Here are three of the most significant ways that cutting-edge encryption software is evolving to protect communications: 1. More Sophisticated Encryption Algorithms Creating effective encryption solutions means staying ahead of hackers and cybercriminals, which is why the best encryption providers are exploring new, stronger encryption algorithms that can protect users from the newest malware, spyware, and hacking techniques. But in order for it to be effective for business communication, encryption also needs to be widely used and widely available. The latest encryptions solutions from companies like ChatMail Secure solve this problem by providing multiple levels of encryption. Users default to ChatMail’s proprietary messaging and parsing protocol when communicating with other ChatMail users, but they can also use the more widely available PGP encryption from the same interface. 2. Improved Ease-of-Use For most encrypted smartphones users, functionality is just as important as security. In the fast-paced world of business and government affairs, an encrypted smartphone that isn’t set up to allow for voice messaging, image sharing, and chat is an impediment to effective communication. One of the things that makes an up-to-date encryption tool like ChatMail different from older encrypted smartphone technology is its ability to provide a wide range of tools and a seamless interface without compromising the integrity of its encryption software (you can click here to learn more about the CAMP protocol’s unique approach to encrypted messaging). 3. Better Features In order for encryption software to provide adequate protection, it needs to do more than simply encrypt messages. It also needs to ensure that users have control over the encryption keys, and can easily generate new keys as needed. The latest encryption software from ChatMail Secure goes even further, allowing users to set automatic expiration dates for the messages they receive and favorite messages they want to keep beyond the automation expiration period, and provides options for remote wipes should a device be lost. The World Economic Forum listed cyber attacks as the third most likely threat facing businesses this year, and it is likely that it will continue to be ranked as one of the most serious threats in 2019. This is why it is important for businesses not simply to adopt encryption, but to adopt the most cutting-edge encrypted smartphones that can keep their communications safe from cyber threats on every front. Only encrypted smartphones from providers like ChatMail can guarantee secure, practical encryption solutions that can keep sensitive information confidential without impeding communication, which is why you should get in touch with an encryption provider today to explore how encrypted smartphones can make your communications more secure. Read Also: Securing Mobile App Development With Blockchain Technology Bitdefender Antivirus For Mac Review Top 10 Computer Security Mistakes

How Servicing for Your Commercial Boiler Works

If you have a business, you could be making use of a commercial boiler. A commercial boiler would often be classified as such if the unit has a power rating of 70kW and above, and if your boiler unit produces this much power, then it is already categorized as a commercial boiler. You should also know that your commercial boiler needs to be regularly serviced by a professional. With regular boiler servicing, you can be sure that your property will not have any disruptions due to boiler issues, and you will not be left with more expenses in the end. But there is also a proper way to have your boiler serviced. First of all, it needs to be done by someone who is aptly qualified, such as an engineer who has a Gas Safety card. You should check that they have the right qualifications and can do commercial boiler checks and inspections. But when you have your commercial boiler serviced, here's how a proper inspection should be done. Step 1: a visual check: The technician should check that the pipework of your boiler, as well as your flue and the actual boiler, are correctly installed, and they should do a visual check of both the external and internal components as well. The technician should also check for the right ventilation as well as do a visual inspection of the flame and check for any signs of leaks or corrosion. Since you are operating a commercial boiler, they should also check that it follows regulations for non-domestic property. These regulations include gas safety rules as well as building regulations, by-laws for water, and European and British standards as well. Step 2: a check of components: The engineer or technician should then remove the casing of the boiler and inspect each internal element or component. Some parts which need to be inspected by the engineer include the gas flow and pressure, the combustion and flue, the heat exchanger, the burner, the main injector, the electrical connections, the spark probe, the seals and fans, the electrodes, the condensate pipe and trap, and the safety components or devices. After this, the engineer should clean the boiler’s insides to remove any blockage or debris. Step 3: the tests: The engineer should then perform tests to check that the boiler is functioning correctly according to Gas Safety regulations for installation and use. If any issues are found (e.g. gas leaks, faults, and parts which are damaged), the engineer should make a note of this in the report. Step 4: the report: Once they have thoroughly inspected the boiler and all its components, the engineer should give you a report of their findings and the process and checks they made, as confirmed by an experienced commercial gas engineer in north London. If there is an issue, it should also be in the report, particularly if it involves replacement or repair. If your boiler violates any regulations pertaining to Gas Safety or building regulations, the engineer should include this in the report as well. It is essential that you ask as many questions as you can and voice any of your concerns while the gas engineer is there. This is your chance to ask for guidance and advice as well – it is, after all, your business property, and by taking advantage of a full check and inspection, you are adequately protecting your assets too. Read Also: How To Become A Certified HVAC Technician In Canada 13 Ways To Maintain The Coolness Of Your Air Condition Unit

The Best WordPress Plugins For Marketers

WordPress plugins that should make it to your website:

1. SiteGround:

2. Yoast SEO:

3. MonsterInsights:

4. Broken Link Checker:

5. Sucuri:

6. WP Review:

7. Click to Tweet:

8. Akismet:

The Words That Matter:

Read Also:

Leverage EDI to Supercharge Data Exchange

How to Improve the Lifespan of Your Machinery

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Who Are the Best Software Vendors Out There?

3 Encryption Trends and How They Make Communication More Secure

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The Best WordPress Plugins For Marketers

WordPress plugins that should make it to your website:

1. SiteGround:

2. Yoast SEO:

3. MonsterInsights:

4. Broken Link Checker:

5. Sucuri:

6. WP Review:

7. Click to Tweet:

8. Akismet:

The Words That Matter:

Read Also:

Share this Article

Leverage EDI to Supercharge Data Exchange

How to Improve the Lifespan of Your Machinery

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

All Comments

Popular

Follow Us

Recent

Related