The Best WordPress Plugins For Marketers

26 May 2021

With over 3 billion online users, businesses should resort to social media sites and search engines to enhance awareness and interact with customers and prospects. Ever wonder what makes the brand websites and platforms user-friendly and accessible? It is the use of plugins. A plugin is a software with functions that can be added to websites such as WordPress.

One of the most sought-after content management systems (CMS), WordPress web design helps elevate your engagement and website functionality. So profound is the WordPress system that it has over 25000 plugins and is in the PHP language.

WordPress is a unifying force across walks of life and business corporations, including small businesses and internationally renowned brands such as the National Football League. With that said, below are some WordPress plugins.

WordPress plugins that should make it to your website:

1. SiteGround:

One of the most renowned website hosting brands, SiteGround hosts millions of websites. A standout feature is The one-click WordPress install that makes it easy to run and integrate. It is user-friendly and offers a 24 x 7 support service.

What makes Siteground a top choice for brands and businesses is its security and safety. Siteground understands that web hosting is the first level of security measure for your business. Get this right, and unruly predators will be at a safe distance.

With Siteground, your company and brand website are managed and safeguarded from the server and the application levels. Any instances and their plugins automatically update to the latest version. A standout feature is that SiteGround is built on the Google Cloud Platform. Users get a free CDN and SG Optimizer plugin.

2. Yoast SEO:

With voluminous content published by businesses through blog posts, content pages, and others, a lot of it likely gets dissolved into oblivion. But, there is a way to get your posts and pages noticed by your target audience. The tactic is SEO or Search Engine Optimization.

Among the many SEO plugins, Yoast SEO features among the top-ranked ones. It thrives on-page analysis functionality and helps augment blog posts and website pages for increasing search visibility. Yoast SEO does this by taking care of nitty-gritty such as alt text descriptions.

It makes your content search engine friendly through Advanced XML sitemaps. Another standout aspect is its in-depth integration with Schema.org that helps increase the chances of getting relevant results. Furthermore, Yoast SEO helps curate high-quality content through features such as Readability analysis, Multilingual options, Google preview, and others.

3. MonsterInsights:

Another profound WordPress plugin is MonsterInsights. It is excellent for businesses looking to reach the next leap of sales and content traffic. More often than not, brands find it challenging to assess user behavior and activity. What makes MonsterInsights a cut-above-the-rest is its seamless integration through a quick and easy setup with Google Analytics.

MonsterInsights helps you trim the fat and beat the noise to get to the statistics. Several reports assist MonsterInsights in this endeavor. The Audience Report provides a breakdown of visitors by offering information such as location, age, hobbies and interests, and others.

The Behaviour Report shows how browsers arrive at the website, the keyword searches, and the pages visited. The Content Report reveals what content pieces get the highest visits and traffic.

4. Broken Link Checker:

Among the several mishaps that can hamper rankings and search engine visibility are broken links. The WordPress Broken Link Checker plugin comes to the rescue.

The plugin works by scanning your posts, pages, and comments to seek out broken links. You have the choice of being notified via email or the WordPress Dashboard. It even enables you to edit the broken link. Moreover, you can also check your website for broken links using brokenlinkcheck.com.

5. Sucuri:

A cloud-based platform, Sucuri is a WordPress plugin that helps enhance the security and safety of all your websites and their content. Through its robust Website Firewall, your website stays secure and away from hackers and suspicious activities like Distributed Denial of Service (DDOS) attacks. The plugin incorporates real-time monitoring and checks to identify indicators that are deemed suspicious. More so, the incident response feature helps with malware removal. Furthermore, it has a backup feature that performs secure automated backups.

6. WP Review:

If you are a company that sells products and services, then reviews are an integral part. Reviews are among the primary parameters that customers look at for making informed decisions.

WP Review allows your brand to create product reviews. There are several ways to put forth reviews such as star ratings, percentages, or a custom scale incorporating performance, user-friendliness, quality, and other aspects.

7. Click to Tweet:

With Twitter becoming a holy grail for brand engagement and content consumption, WordPress has in store a designated plugin for you, Click to Tweet. The plugin allows brands to curate tweetable content for followers, customers, and prospects. It works by enabling businesses to create a “Click to Tweet” box anywhere in the post, enhancing its shareability through retweets.

8. Akismet:

While social media sites and search engines render convenience and accessibility, they can also get monstrous through spam. Cometh spam comments or malicious links, Akismet comes to the rescue. The plugin automatically filters and reviews all your comments and eliminates unwanted messages.

The Words That Matter:

The online community comprises over 3 billion users. It is paramount that businesses tap on the online space to enhance their awareness and engagement.

There is a barrage of plugins available. Plugins are software having several functionalities that help make your website accessible and user-friendly.

However, there are several types of plugins serving different purposes. SiteGround helps with web hosting, Yoast SEO helps augment search visibility, MonsterInsights helps drive up online traffic and sales, Sucuri helps with website security through its firewall. Also available are Broken Link Checker, Click to Tweet, Akismet, and a plethora of other plugins to help with awareness, safety, engagement, analytics, hosting, and others.

Read Also:

Leverage EDI to Supercharge Data Exchange

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

5 Reasons To Prefer Buying Printer Ink Cartridges Online

Are you the owner of a printing business? Searching for suitable cartridges for your printers can be tedious as you go from store to store. This is particularly true if you need a lot of ink at once. Different retail stores may have their own price and a certain amount of inventory. Your cost becomes significantly higher if you have to purchase from many dealers. In this scenario, it would be great if you’re able to purchase ink cartridges online from one or two places and acquire all you need in one go. This blog post will discuss the benefits of buying printer ink cartridges online. 1. Standard And High-Quality Online shopping guarantees the toner cartridge’s standard and quality. Also, you can look at the specifics to see whether the items are appropriate for the printer. As a result, you can be confident that the toner cartridges won't cause the printer to malfunction. There are possibilities for refilling the cartridges and purchasing new ones online. When purchasing from an internet retailer, you can put your confidence in the recommendations if there are genuine customer reviews. 2. Convenience In comparison to the desire for movement, practicality and comfort are unmatched. No other way of purchase can compare to the ease you get when you buy HP toner cartridges online and ink. In only a few clicks, a shopper may calmly choose things online, alter amounts, and sort items by color from anywhere they want. 3. Price Comparison In Real-Time The price comparison is nearly instant if the transaction is conducted online. You can surf around the internet and compare the prices in just a few clicks. All it takes is clicking the address of the business selling toner or cartridges, comparing the pricing, and deciding which choice is most appealing to you. You may also hunt for deals on the toner or cartridges you need. 4. There Are More Options Available Online There can only be a certain number of stores close to where you live or work. On the other hand, several websites offer ink and toner cartridges online. Additionally, there aren't many brands available in your area. However, there is a wide range of ink cartridges online. In the online space, you have more options in terms of suitable brands and internet suppliers of ink and toner cartridges. 5. Shipping And Special Offers Every store owner knows that buying in bulk results in cost savings, yet purchasing 10 ink cartridges from a street retailer seldom results in such savings. Online, you would often be able to find savings and free delivery if you were to perform the same action. Additionally, it implies that buying a large quantity of printer supplies and cartridges at once and keeping them until you need them might result in financial savings. If you regularly print, going to the store to buy printer ink or toner is annoying. Online businesses provide same-day delivery for situations where speedy delivery is crucial. Read Also: 7 Ways To Stop Spending So Much On Printing In Your Business Paper Authority: Basic Tips In Purchasing A Printer How To Choose The Best Printer For Your Office

Mobile Testing With Appium On Lambdatest

Worldwide, there has been a sharp increase in the number of mobile application downloads. Organizations aim to increase user engagement for their applications by releasing new features every few weeks to gain a foothold in this market. This increases the pressure on testing organizations to publish thoroughly tested mobile applications to increase user engagement. To accomplish this, they must have a testing process that not only delivers applications that are free of bugs and function well but also has more thorough coverage. Naturally, automated mobile testing is becoming necessary to satisfy these demands. Automation testing is advantageous for all applications, including web and mobile ones. Appium is the most widely used automation tool for testing mobile applications out of the many available options. Appium is a free and open-source test automation tool that aids in automating mobile app testing to provide users with a high-quality application and a better user experience. The use of Appium on LambdaTest for mobile testing will be covered in this article. Before getting there, let's quickly review what mobile testing is and why Appium is utilized for this purpose. What Is Mobile Testing? The use of smartphones and mobile technology is growing exponentially. People find it difficult to see their lives without them. Today, we use mobile devices for practically everything, from grocery shopping to viewing films. To survive in the competitive market, mobile app testing has become imperative. Mobile testing guarantees that the apps and smartphones are safe, reliable, and easy to use. Several tests are conducted on mobile devices to evaluate an application's reliability, functionality, and usability. Mobile testing can be divided into testing of mobile applications and testing of mobile devices. Mobile device testing verifies and validates both the physical components and software aspects of a device to authenticate its quality. It evaluates aspects like the screen, apps, camera, etc. On the other side, mobile application testing is a procedure used to test applications that are being created for mobile devices. The primary goals are to test the apps' usability, stability, and functioning. It makes sure that the chosen application, in terms of connectivity, hardware, and software, is compatible with the chosen device. For an app to survive in the market today, mobile application testing is essential. The application is also tested in numerous other areas, such as its performance, security, and UI, to provide the best quality for the end users Types Of Mobile Apps There are three primary categories of mobile applications: Native mobile apps Native applications are platform-specific. In other words, they were created for a particular platform or operating system. It may be a Windows SDK, Android SDK, or iOS SDK. They have the extra benefit of being faster and more dependable in terms of performance because they concentrate on a single OS, but they are expensive to maintain. Such programs include Skype, Google Maps, and Snapchat, for instance. Mobile Web Applications Only mobile browsers are compatible with mobile web applications. They are accessible through mobile web browsers like Chrome and Safari. They are created using web-based languages like HTML, CSS, and JavaScript. Additionally, it is inexpensive and does not need users to install or update it. These include websites like AliExpress, OLX, Flipkart, etc. Hybrid Mobile Applications Native and web-based mobile apps are combined to create hybrid mobile apps. They can operate through browsers but can also be installed on native application devices. These apps are easy to create and affordable, but they lack the speed and power of native apps. These include services like Instagram, Uber, Gmail, etc. Now to test these apps many testers and developers leverage automation test tools like Appium. Let's quickly define what Appium is. Appium Appium is a free, open-source, cross-platform test automation tool that uses the common WebDriver library to automate test cases for web, native, and hybrid applications. It primarily focuses on testing mobile applications while utilizing the same API across several mobile operating systems, such as Android and iOS. The most popular mobile testing tool, Appium, offers simplicity, flexibility, and cost-friendliness for delivering the best user experiences with the continuous delivery method. It is used for quick and reliable testing across numerous platforms and devices. Numerous programming languages, including Java, JavaScript, Python, PHP, Ruby, C#, etc., are supported by Appium. This gives testers the freedom to create test scripts in any programming language they choose. With its many features, mobile testing with Appium has quickly become popular in the mobile application organization. Why Use Appium Appium continues to be the top option for mobile app testing, regardless of whether the application is native, hybrid, or mobile and operating on Android, iOS, or Windows. By providing scalability and flexibility, Appium significantly improves the effectiveness of testing for mobile apps. It stands out as the best possible choice for testing mobile applications due to its broad feature set. Let's examine a few of its attributes. It allows for the flexibility to write test code in a variety of programming languages, including Java, JavaScript, PHP, Ruby, Python, and C#, and it can automate any mobile application created in any of these languages. Appium allows test automation scripts to run simultaneously on various Android or iOS sessions. This ensures scalability while accelerating the testing process. It has a built-in UI Automator that enables thorough examination of mobile apps while producing thorough logs and reporting structures for a better understanding of test results and enhanced troubleshooting. Appium offers the reuse of the same code for many device platforms, including iOS, Android, and Windows, which saves a significant amount of time and work. It provides versatility in allowing users to select their testing environment and device by allowing testing of mobile applications on emulators, simulators, and real devices in the cloud. It provides cross-platform compatibility, making it possible for the same tests to run on many platforms, expanding the coverage. It provides real-time test monitoring that enables collaborators to see and share device interactions using the integrated collaborative screen-casting capability, thus strengthening the execution of tests. Appium smoothly integrates with the TestNG testing framework, providing a greater number of capabilities. Through test scripts, it gives QAs complete access to the databases and back-end APIs. This aids in evaluating errors that originate from databases or back-end APIs. Why Use Lambdatest For Appium Tests? As is already known, Appium enables the testing of mobile applications on emulators and simulators. However, keep in mind that emulators and simulators are completely insufficient for testing at the final stage. They are unable to duplicate several device features that are required to optimize the app for unfavorable events, such as low power, unstable network, IP geolocation, and many more. Therefore, executing Appium tests on real device cloud is essential to provide conclusive, accurate results, make an app suited for working in actual user conditions, and ensure that the user experience is always at its best. However, it is highly challenging and expensive to set up an internal device lab that must be regularly updated and maintained for both the newest and older versions. Therefore, using a cloud-based testing platform like LambdaTest is recommended because it makes thousands of real devices instantly accessible for testing. Appium and LambdaTest, an AI-powered test orchestration and execution platform, can work together seamlessly. As a result, testers can scale their existing testing across several platforms and develop, run, and analyze their test automation with Appium on LambdaTest's real device cloud. Additionally, QAs can use Appium on the LambadTest real device cloud to do manual and automated app testing. LambdaTest enables testers to run Appium tests by offering online cloud-based access to more than 3000 real devices, browsers, and operating system combinations online. As a result, testers may meet deadlines more quickly and with less setup time. The Appium automation testing on LambdaTest can assist with: Simplify the entire CI/CD process, make it simple to write reliable Appium scripts, and minimize the complexity of test frameworks. Support numerous mobile devices for parallel testing to speed up test execution and guarantee the best app performance across a range of devices, networks, and geographical regions. Test apps on actual remote devices in real-world conditions to speed up development and quickly find and fix major flaws. Additionally, LambdaTest offers a wide variety of advanced features that facilitate easy-to-use, effective testing. Here are a few of these features: It has an inbuilt mobile inspector that makes it simple for testers to check the components of an app. Additionally, it enables them to record their test procedures from the same location. It enables seamless integration with well-known technologies like Circle CI, Jenkins, Bamboo, and others to speed up DevOps and continuous delivery workflows. Gives testers access to a variety of debugging tools for Appium testing, including text logs, network logs, device logs, Appium logs, extensive reports, and accompanying screenshots and videos for both successful test execution and complete test failure. The test cases execution metrics reports can be retrieved whenever necessary from anywhere. This helps to support all remote team workflows. A mobile app can now be developed utilizing a variety of technologies and programming languages. Thus, another fantastic benefit of using LambdaTest is that it covers all of the key technologies and programming languages required to support a particular set of development practices. Furthermore, with LambdaTest, testers can benefit from manual cross-browser testing, automation testing, visual user interface testing, responsive testing, manual app testing, geolocation testing, and more, all with lifetime free access to LambdaTest. The Prerequisites To Use Appium There are a few prerequisites that must be installed on the system before automating apps with Appium. Downloading and installing the JDK (Java Development Kit) and the Appium Desktop/Server. Installing, and configuring the environment variable for Java. Installing the Android Software Development Kit (SDK) after downloading it. JAR file for Selenium Server. Setting up the Eclipse IDE. Having access to Google Play's APK app information. js installation is not necessary. Because "Node.exe" and NPM are included by default whenever the Appium server is installed. Integrating Appium With Lambdatest LambdaTest integration with Appium is necessary to utilize Appium testing fully. The following actions are necessary for the integration process: Visiting LambdaTest and creating an account. Acquiring the API credentials needed for Appium integration. The credentials will facilitate linking the LambdaTest cloud infrastructure and the Appium tests. Next, setting up and specifying the desired capabilities in the Appium tests to specify the device, operating system, browser, and any other essential factors that create the intended test environment and guarantee that tests are executed on the desired devices in the cloud. These configuration variables specify test environments and guarantee the smooth operation of the tests in such environments. The next step is configuring the test execution by including the appropriate capabilities and the LambdaTest endpoint URL in the Appium test script. By doing so, the platform and the Appium tests will be connected. Finally, run the Appium tests and keep track of their progress on the LambdaTest dashboard. The test results can then be analyzed to find any problems that require attention by examining the test reports, logs, and screenshots. Conclusion It may be concluded that due to Appium's cross-platform capability and simplicity of use, it has grown to be widely utilized in testing mobile applications for iOS and Android to meet the expectations of quick and dependable testing that spans numerous platforms, devices, and versions. In comparison to alternative testing techniques, Appium offers greater efficiency, flexibility, and cost-friendliness, empowering teams to deliver excellent user experiences while utilizing the continuous delivery methodology. It is advantageous to use Appium with a cloud testing platform like LambdaTest because it gives users access to automated test environments with cloud-hosted real mobile devices that are simple to use. The testing process is made more easy by having access to the vast array of functions offered by the cloud. Read Also: Which Is A Benefit Of Using Server–To–Server App Conversion Tracking Over An SDK? Mark Stiffler Gives You 7 Ways To Automate Your Business For Success 9 Ways To Improve Efficiency At Your Manufacturing Business

Save Time And Money With Backup And Storage Of Data

There are many companies today offering backup and storage of data. In order to determine which one is best suited for your company's needs, you need to be familiar with the backup process itself and how it works. Because when you want to save time and money, this backup and data storage is the most effective way. Many companies use the same type of backup strategy to save time and money: file and document backup. However, many companies use three different cloud storage strategies: their own in-house data backup software application, third-party software solutions, and Amazon's cloud storage service. 4 Advantages Of Taking The Data Backup Most of the corporate companies are willing to pay a thousand for data backups.AS in the digital world the data are the most precious thing for every company. When you lose important data, you will face security issues because every company has many unique, valuable customer data. These data are not only the critical data on this data your company reputations are also added with. Here are four advantages to taking the backups to save time and money. 1. Protection Against Data Loss: A data backup system is designed to protect against data loss from hardware or software failures. The best cloud backup software typically stores copies of everything on your network: email, files, data, and even operating systems. This means that if your server crashes, the backup system will keep your data safe. This type of system is usually easy to install and maintain on its own, and it saves time and money for data losses. 2. Remote Server: Software solutions are designed to store data on a remote server. This solution is more difficult and requires more maintenance than backup systems. When you go with a computing resource that offers cloud computing, you are getting additional computing power that is not necessarily available on-site. Cloud computing saves time and money because it allows you to save money on data storage costs, but you also have no maintenance costs like you would with a local computing resource. 3. Backup Schedule: Documents and data are divided into several categories based on how they are stored. These include images, PDFs, videos, audio files, and documents. All data is stored on servers that must be protected from accidental deletion or damage. These backups can be built-in, or you can also purchase services that are based on your needs. You can select an automatic backup schedule, or you can select a time-based schedule to save time and money. 4. Data Loss Prevention: One of the best solutions available today is data loss prevention software. This is a software solution that is built into your PC. This data loss prevention software will monitor activity on your computer and will provide a backup if your PC becomes infected with viruses. In addition, it will monitor changes in your saved data so that you know what to do in the event of data loss. How To Email Backup Services? With cloud service, you can also get email backup services. This type of backup service sends email copies of all your emails to the company cloud. When you have an online backup program, there is no need to install any software on the computer where you are putting the backup. The online backup system usually comes with a 30-day trial period. You can also download any updates for free. The cloud backup and storage services allow you to make as many backup copies as you want. You can do it once a day, once a week or when you get some free time which is going to save time and money during your working hours. Conclusion: When you use external hard drives, you can organize the data in any way you like. You can tag each folder or document to make it easy to locate at a later date. These four tips save time and money for your organization. The data backups and the data organizations are pretty costly processes( though free softwares are available), as well as quite complicated to choose the best ones, but these are the one-shot solutions. Read Also: Wearable devices and data security: maximize the likelihood of success

The Best WordPress Plugins For Marketers

WordPress plugins that should make it to your website:

1. SiteGround:

2. Yoast SEO:

3. MonsterInsights:

4. Broken Link Checker:

5. Sucuri:

6. WP Review:

7. Click to Tweet:

8. Akismet:

The Words That Matter:

Read Also:

Leverage EDI to Supercharge Data Exchange

How to Improve the Lifespan of Your Machinery

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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The Best WordPress Plugins For Marketers

WordPress plugins that should make it to your website:

1. SiteGround:

2. Yoast SEO:

3. MonsterInsights:

4. Broken Link Checker:

5. Sucuri:

6. WP Review:

7. Click to Tweet:

8. Akismet:

The Words That Matter:

Read Also:

Share this Article

Leverage EDI to Supercharge Data Exchange

How to Improve the Lifespan of Your Machinery

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related