The Importance of Packaging Design in Small Business Success

17 December 2024

As you strive to take your small business idea and make it into a reality, there will be various ways to set yourself up for success.

From the creation of your product to the building of your team, there are different parts to a brand, making it for the long haul. Something to pay attention to when striving for success is the importance of packaging design. Here are a few reasons why:

1. To Make It Through Shipping

When you have products that need to be shipped, packaging is really important, as you have to think about how it will arrive to the consumer.

From testing ASTM F1980 to making sure it can stand the environment in shipping to materials that keep the product safe during handling, there are various components of safe shipping to pay attention to.

Firstly, you’ll want to find appropriate shipping and packaging practices for the kind of products that you’ll be selling so that you can always be sure that they’ll arrive intact.

2. Aesthetics, of Course

Another way that packaging design is key to your brand’s success is how it can be the perfect first impression of your business. When a product arrives at the consumer’s home or office, the first thing they’ll see is the packaging itself.

This is why careful planning and even brand strategizing should go into your packaging design. The aesthetics matter more than you’d realize when it comes to putting your best foot forward in your packaging, so hire a professional to help you design the perfect product protection.

3. Sustainable Materials

Something else to consider when designing your product’s packaging is that customers are looking for sustainable brands to do business with.

So, as you get going with your product’s packaging design, think about what materials can work both for your product’s protection but also for the environment.

The good news is that there are a lot of great sustainable packaging brands to choose from in today’s eco-conscious world, so keep this in mind as you seek the best practices for your product’s packaging

4. A Unique Way to Advertise

Something else to consider as you come up with the best packaging options for your product is that your packaging can be the perfect way to advertise. Have you ever thought about how many people may see your product in one day?

From the people who are delivering your product to the individuals who pass by it as it sits at a neighbour’s door, there are numerous eyes on a package, making it the perfect “billboard” space for your advertising.

Why stress about getting a billboard when a package can help get your product sold just as well? From a funny quip to clear brand messaging, there are several ways to use the canvas space on a package for better marketing practices.

5. To Set Your Brand Apart

As you strive to stand out from competitors, know that sustainable practices and smart messaging can help your brand stand out from the rest.

It may take more planning than simply picking out products from a packaging supplier, but you can trust that consumers do sit up and take notice of the packaging.

What that means is that if you want your brand to stand out as you build up your small business, don’t ignore the importance of your packaging when looking for ways to stand out from your competition. It can make a bigger impact on your target demographic than you’d imagine.

6. Good Packing Design Builds Brand Awareness

It is very important to have original and recognizable packaging that will only enhance brand recognition and awareness and generate more revenue for the brand.

Unique packaging creates an identity for the brand that goes a long way, like the powder blue box of Tiffany & Co. They make a lasting impact on the minds of the consumers, creating a strong recall factor.

The main goal of good packing is to make the consumers think of your brand and product only by looking at the packing. And if the packaging is attractive and good, then sharing it along with the product on social media increases. This increases the brand value all over social media as well.

7. A Good Packing Design Differentiates You From the Competition

Packaging is the first thing that consumers remember when they think about a brand. Such as, when you think of Victoria’s Secret, the pink bags come to mind same goes for Tiffany & Co.; the light blue box is the first thing that comes to mind.

So it is important that when you are designing, the packages should be done keeping in mind the target audience of the brand. Whether they can relate to the packaging and find it good and relatable to their aesthetic or not.

Free Cardboard Papers on White Surface Stock Photo

Guidelines to Keep in Mind Before Designing a Product Packaging

There are certain things that you need to keep in mind before you start designing the packages for your brand. So follow these guidelines to know all about them.

Your Audience: You need to understand the preferences, interests, and expectations of your target audience that way, your brand’s brand loyalty and awareness increase by a lot.
Your Brand: Your packaging must display your brand’s style and personality so that your customers can identify and recall your products at first glance. If your brand is modern and sleek, a lot of people will notice it and remember it.
How to protect your product: You should also think about how and from what you need to protect your product so your customers will receive it in its best condition. Some products require a material that keeps moisture and oxygen out, so using a metalized, foil or transparent barrier is necessary.

Wrapping Up!

Are you striving to set your brand apart from the rest or to make an impact with advertising? Turn to your packaging to achieve the goals that you have in mind. It’s more important than many businesses realize.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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The Importance Of Storytelling In Social Media Marketing

Stories are everywhere; look around you, and wherever you are, there is a story. They are no longer just in the movies and books; stories have gone beyond such confines. Think about a tale that captivated you last; maybe it was in a blog post and that grabbed your attention and made you emotional. Despite anything else going around you, it had your full attention. That tells you how powerful a tool it is and why it’s indispensable in your marketing strategies. The best platform to tell stories and win visitors is through social media marketing. Importance of Storytelling in Social Media Marketing: Continue reading and see how you can revolutionize your marketing approach. Showcase your Uniqueness Beyond the headshot and some catchy slogans, people want something that is interesting. Audiences do not want photos and videos that every other company uses to woo visitors. They want something that is captivating. For instance, on an ordinary day, you could take a few snapshots of your work area and probably share a few tips on what motivates you. Such mini stories will tell people how serious and how dedicated you are to productivity. Whatever industry you are in, you need to showcase what you have and how skilled and creative you are. Take Advantage of Visuals Videos and, generally, visuals are powerful tools that you can rely on for social media success and storytelling. Having such content makes your posts stand out while adding another layer to your narrative. According to research, visuals could increase visitors’ willingness to read by more than 80%. In fact, big brands believe that visuals are crucial to how the company’s brand story is relayed. Put Yourself in the Shoes of the Reader You have your post ready for posting on Facebook, Twitter, Instagram, or any other social media. Why don’t you spice it up with some story surrounding it? This will resonate with your followers, and many will find a reason to invest in your product. Look at the issues that your customers have and let your tailored PR team do mini stories that focus on their needs for you. Ensure that the stories are solution-based. Again, you need to look into how you can add some emotion and intrigue to the pedestrian posts. Most importantly, you must ensure that all your stories have the consumer at the center of it all. Get creative with the story, and this will improve the engagement. If, for instance, you are playing a pitch, the creativity in it will tell whether you are the best fit or not. Make it Personal Research shows that personal marketing is on the rise. This is because people are likely to trust another person more than they trust a faceless brand. People want to hear the story from family and friends rather than from a mere advertisement. A story ensures that you create a personal brand that resonates with your audience. A story is incredibly important in that it shows people the face behind the posts. In every one of your posts, ensure that you’ve some captivating story that will keep your social media audience glued and yearning for more. Get a good PR company or hire a leading social media agency to help you generate stories that will make a difference in your marketing. Social Media & Emotional Quotient – How To Increase Engagement Want to build a stronger connection with your audience on social media? It all starts with understanding the emotional quotient (EQ) and how to tap into it. People are emotional beings! So, you need to play into someone's EQ. So, when you can resonate with those emotions, your engagement skyrockets. Let’s dive into how you can use emotional intelligence to increase engagement on your social platforms. Start with Empathy The first step is simple: put yourself in your audience’s shoes. What are they feeling? What problems are they facing? When you show genuine care for their concerns, your audience feels heard. Create content that speaks to their struggles or desires, offering solutions or inspiration. Whether you're writing a caption or posting a video, make sure your message connects with them on a human level. It’s not just about selling; it’s about building relationships. Add a Personal Touch Secondly, don’t be afraid to get personal! Share your story, your challenges, or even a behind-the-scenes look at your business. People want to interact with real people, not faceless companies. When you show vulnerability or authenticity, your audience will relate to you on a deeper level. In fact, they’ll trust you more and are likely to engage with your content because they feel like they know you. Simple posts like, “Here’s how we overcame this challenge,” can go a long way. Use Emotion in Your Visuals Visuals are a powerful tool for stirring emotions. A single image or video can evoke joy, nostalgia, or even empathy. 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Read Also: 5 Types Of Digital Marketing How To Start Social Media Agency In India? What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

5 Times DOOH Helped Companies Reinvent Their Marketing

Digital-out-of-home advertising continues to speak to us in the most innovative language that everyone can understand and comprehend. That is why companies approach DOOH product marketing with excitement and now one plays it safe. DOOH is highly impactful, remarkably creative and, unlike most of the traditional ways of advertising, is literally impossible to block or ignore. Thus we’ve figured it’s just the right time to make the top 5 list and pinpoint the times DOOH helped companies reinvent their marketing. Listed below are the most inspiring, engaging and entertaining ways DOOH is used for effective marketing. A friendly warning: please refrain from any marketing reinventing through DOOH until you’ve found a digital signage software provider that fits your brand. Establishing a fully-functional digital signage network is a challenge, so my suggestion is: make a 5-10 key qualities list for DS and go from there. Honestly, there are staple requirements that will help you to make the most out of each display. Your DS soft should be able to play key media formats, integrate another innovative tech, and play interactive content. DS should allow you to seamlessly run a growing network, have a good health system in place, etc. The designs have to be exciting and up-to-date, and there is always a very important matter of quality customer support. Whatever it is for you – list the key requirements and start your search. We’ve spent a good couple of months searching and testing out DS soft, fortunately, we are pretty happy with our Kitcast digital signage software (check them out at https://kitcast.tv/). Best Examples of DOOH Advertising: i) That time we all wanted a Burger King Whopper. Calling me a Burger King fan would be a bit of a stretch, what I am though is a huge fan of their marketing. So, let’s talk about the impressive BK DOOH campaign, their digital-out-of-home pièce de résistance called “The traffic jam whopper”. The amazing never before attempted DOOH campaign in Mexico aimed to end hunger in all traffic jams. They used dynamic DOOH and promoted services in gridlocks bases on real-life data by locating the potential buyers in traffic. Traffic info and real-time data analysis were used to adjust the content of the billboards. Burger King ran messages displaying the time left in traffic and tracked and displayed time left before receiving the order. Additionally, mobile ads with campaign promotion were sent out as soon as cars entered traffic and were in close proximity to billboards. The cars were tracked with Google maps API to pinpoint the exact car position in gridlock. This was the first time ever anyone has attempted a delivery to drivers on the move and it was an outstanding success: the campaign boosted Burger King’s delivery service and the orders for food delivery increased by unbelievable 63%. ii) That time Kylie Jenner won programmatic. The latest Kylie Jenner’s billboard campaign was an ode to programmatic DOOH and has finally shown all of its power. I’m pretty sure that the new Kylie Skin ad campaign was to biggest programmatic campaign to date. Just imagine, it took 1 300 screens in more than one thousand cities across the US to make this digital-out-of-home marketing campaign a success. But, hold your horses, we haven’t gotten to the most impressive part yet! It has been reported that the whole programmatic digital out-of-home campaign was carried out with unimaginable before speed: it was conceived and made public across the US all in just under a week. From idea to Kylie’s face appearing everywhere - from the Times Square to a shopping mall in West Covina – all in just under a week. Jonathan Gudai, Adomni’s CEO said, and I fully agree, that Kylie Skin was absolutely groundbreaking DOOH marketing campaign: “To run that many ads on that many boards, with that minimal effort, is truly a remarkable thing” – stated Gudai. iii) That time McDonald’s teamed up with Met Office. It is getting harder to impress and engage consumers, but, last year Leo Burnett came out with a pretty amazing and a rather simple way to grab people’s attention with a DOOH marketing campaign for McDonald's. They’ve presented a digital outdoor campaign that turned McDonald's famous and highly recognizable menu items into weather icons of the five-day weather forecast and brought all of it to life on giant screens. iv) That time Pepsi brought us the HD live-feed AR 3D “Unbelievable bus shelter” DOOH campaign to scare the life out of us on the way to work. This award-winning campaign is hard to forget: Pepsi MAX has shown us an amazing and unbelievable experience with their innovative DOOH. Life-like lions, aliens and UFO’s, meteors, and people getting dragged underground by octopuses were all appearing before people’s eyes on a morning bus stop. We urge you to watch the promo video for Pepsi MAX - more than 8 000 000 people did! It is one of the most watched ads on YouTube. It was high-tech, creative, entertaining and to this day one of the most unforgettable DOOH marketing campaigns out there. v) That time the Emoji Movie digital-out-of-home won London. Let’s end our list with a really bad movie and a remarkably great augmented reality and DOOH marketing campaign. Sony Pictures has brought a very creative and fun campaign to the streets of London with just a billboard, augmented reality and facial recognition soft. Advanced soft was used to turn the passersby’s into emoticons, it was able to identify gender, emotions and facial expressions with a very impressive speed thus managing to bring AR experience to the high-foot traffic street. The campaign’s reach and “shareability” was up there with the best of them. Read Also: Effective Ways To Utilize Digital Marketing Avoid These 5 Mistakes Before Starting An SEO Signs Your Traditional Marketing Campaign Is Working A Guide To Running Your Instagram Marketing Campaign

The Need for Speed-to-Lead in Sales

Salespeople can be awfully laissez-faire about when (and if) they contact leads, which is baffling given that the job is so centered on conversion. Many reps take a full three days to follow up on a new lead, giving the competition ample time to swoop in and make that all-important first touch. Sales are the lifeblood of any business organization. no matter the shape, size, or scale of your business, you need to work towards generating sales. However, for most businesses investing in training sales professionals can be a hectic process. A better alternative can be found by working with platforms and experts that work on commission only sales. This simply means that you pay the salesperson only when they are able to successfully execute sales and close deals on behalf of your organization. In a modern online world, prospects can rifle between competitors’ pages, compare offers, fill out multiple forms and survey even the most saturated markets in mere minutes – it, therefore, becomes incumbent on you as a diligent salesperson to vie for top-of-mind awareness. The best way to do that is to boost your speed to lead. Speed-to-lead, put simply, is the time it takes you to contact a new lead entering your system. It’s something you should be mindful of when considering how to improve your outreach efforts as the rapidity with which you contact a lead has been shown, across multiple studies (more on those in a moment), to have a profound effect on engagement success. Speed-to-Lead, by the Numbers: According to a study undertaken in partnership between the Telfer School of Management and a leading sales engagement company, engaging the lead within the first hour is seven times more effective compared to waiting 24 hours. The Harvard Business Review conducted the same study, and they found the exact same thing. Quick, But Not Too Quick: That same Telfer study comes with a caveat, though: you can’t pick up the phone within seconds and hope for the same engagement success. The sweet spot seemed to be between ten and 60 minutes of the prospect of becoming a new lead. The reason for this ten-to-60 minute delay could be because an instantaneous response seems automated and pushy, but, of course, it’s impossible to tell. You may like also: Avoiding Sales And Operations Planning Mistakes Automate for Speed-to-Lead: The best way to ensure that you make the first touch – and all subsequent touches – at the right time is with automated queue-based lead routing software. It’s a mouthful, for sure, but it’s essentially software that automates the prioritization of your sales reps’ leads to make sure that new leads are routed to the front of the call queue. The software then automates their call cadence to ensure consistent speed-to-lead and thorough follow-up. The Psychology of Speed-to-Lead: What is it about the speed that conveys value? From the prospect’s perspective, your speed might indicate a willingness to please, a certain eagerness they know will be valuable when it comes time for them to express their needs and pain points. Alternately, it might simply be the fact that you were there first. As mentioned briefly above, top-of-mind awareness is an important principle in engaging a lead, and being the first to contact gives you a significant advantage. Not only over other competitors but over short attention spans (everyone has them occasionally). Speed-to-lead is an important consideration for any sales organization looking to improve sales engagement and conversion. Automating rep workflow to contact new leads 10-60 minutes after they express an interest should have a profound effect on engagement success. Read Also: This Is Why Social Media Is Essential In The B2B Sales Process 7 Ways Technology Can Help In Customer Management And Sales Why An Automated Sales CRM Platform Is What Your Business Needs To Take Off

The Importance of Packaging Design in Small Business Success

1. To Make It Through Shipping

2. Aesthetics, of Course

3. Sustainable Materials

4. A Unique Way to Advertise

5. To Set Your Brand Apart

6. Good Packing Design Builds Brand Awareness

7. A Good Packing Design Differentiates You From the Competition

Guidelines to Keep in Mind Before Designing a Product Packaging

Wrapping Up!

Why You Need to Include Voice Search Optimization in Your Marketing Strategy

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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The Importance Of Storytelling In Social Media Marketing

5 Times DOOH Helped Companies Reinvent Their Marketing

The Need for Speed-to-Lead in Sales

The Importance of Packaging Design in Small Business Success

1. To Make It Through Shipping

2. Aesthetics, of Course

3. Sustainable Materials

4. A Unique Way to Advertise

5. To Set Your Brand Apart

6. Good Packing Design Builds Brand Awareness

7. A Good Packing Design Differentiates You From the Competition

Guidelines to Keep in Mind Before Designing a Product Packaging

Wrapping Up!

Share this Article

Why You Need to Include Voice Search Optimization in Your Marketing Strategy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

Popular

Follow Us

Recent

Related