Components of a Successful Business Function

Published on: 22 May 2019 Last Updated on: 06 December 2021

Audience that works effectively for business Function

Imagine this for a minute. Your boss has asked you to plan a product launch for an up and coming product that you’ve been working hard on. While this is your chance to prove your capabilities and stand out in your team, it can also be a source of unwarranted stress. Your Business function plays a vital role in upgrading your business to the next level.

So, how do you plan a successful business function if your event planning experience is only limited to those frat parties you used to throw back in college? Who are the people you need to work with and what are the things you need to prepare to organize a corporate event?

In this short guide, you’ll learn just how easy it is to put together a successful event – with the right mindset and strategy.

Essential Components Of Business Function Are As Follows

There are several essential components of business function that you need to take care off while improving your business to the next level.

Pre-event planning:

The basics:

Before you book those suppliers, the first thing you need to do is understand the who, what, why of the event you’re planning. Without the basics, it will be hard for you to put the different components together.

Who are you planning an event this for?
What is your company trying to achieve with this event?
Why is this event important for your organization?

Understanding that the company’s vision and mission come before your own personal goals will enable you to deliver the message that the company wants to communicate. Organize a meeting with the event stakeholders to discuss the questions above and hopefully, it will help you make the event more meaningful.

Date:

Part of planning any event is deciding on a date to have it on. Make sure that your event doesn’t fall on the same date as any major industry conferences. You should also steer clear of holidays and civic celebrations.

Budget:

Your budget will dictate how well you will be able to execute your plans so don’t just pull a random number out of thin air. Consider both your expected costs and actual costs when asking for a budget so that you don’t end up broke.

Location:

While you might prefer to hold your event at the hottest spot in town, you need to make sure that your location reflects your company’s main purpose for the event. Your location shouldn’t just be a great fit for your event, it should also accessible enough even with public transportation.

Catering:

Let’s face it, planning food and drink for any business function can be nerve-wracking when you’re trying to impress the head honcho. For big events, it’s always best to hire a catering specialist who can meet your specifications and expectations.

Staff:

You can’t run a successful event as a one-man show. You need the help and support of a great team to get your event off the ground. Since you’ll be handling pretty much everything from event promotion to on-the-day coverage, look for people who are not only creative but also willing to work overtime for the pre-event preparations.

Marketing:

Promoting the event should begin as soon as you have the materials from the marketing team. This way, you’ll have enough time to get send your invites out and secure any VIPs you want to invite. As a rule of thumb, you should send out your invites at least 4 weeks before the event date and send out reminders weekly.

Program flow:

Having an event without a program flow is a recipe for disaster so try to come up with an event checklist before the date. Create a “run of show” document that lays out the whole event as you plan it to happen. Make sure to include contact information of the persons involved for each part.

On-the-day event execution:

One of the most challenging parts about managing an event, especially a big one with plenty of guests, is keeping track of the onsite registration. While there’s nothing stopping you from doing this manually, you can make the process easier and faster by using the right tools.

Here are some innovative ideas to make the check-in process flow seamlessly.

Self-registration using tablets
Face recognition
RFID
On-site badge printing

At any event, you want to make the right first impression, especially with the VIPs. Make sure that you have a team dedicated to welcoming guests as they enter the door. You also want to have enough space between your venue’s entrance and the registration table so that you can minimize jams at the entrance.

Expecting a lot of VIPs at the event? Don’t be afraid to ask the corporate heads for help to usher them into a designated area where they can have the best view.

Post-event follow-up:

A successful event doesn’t end once the doors close. You need to have a system for the follow-up to keep up with the guests who made it to your event. Depending on your event, you can utilize social media, email marketing or even snail mail to let guests know that you appreciate the time and effort they put into coming to your event.

While you’re at it, you might as well ask your guests for input or feedback. The information you gather will be extremely helpful for your next corporate event planning.

Here are some ideas to make follow-up a breeze:

Using the emails from the registration process, you can schedule an email drip campaign for the people who attended your event. It’s a great way to make special offers on your new product or send them useful tips on how to use the product you just launched. Try not to go overboard with the offers though.
Even before the event date, you can already put together a content packet that you can give away to guests right after the event. A good way to digitize printed content is to use a QR code that will quickly give guests access to a landing page you want them to visit.
You can also build a social media following around your event with a dedicated hashtag. Encourage guests to like and follow your social media accounts and use the dedicated hashtag in their posts. Make it even more exciting by offering a special prize to the best post about the event.

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7 Ways To Improve Your Company Culture

As a business or company owner, you know a positive company culture is essential for your employee's motivation, productivity, and well-being. A good workplace culture can enhance morale, heighten job satisfaction, and inspire creativity. However, creating and maintaining a healthy and positive company culture can be challenging. In this blog post, we have gathered seven tips that will help you improve your company culture. So, dive in to learn all the details. Reasons Why Company Culture Is Important The success of a company organization depends on the internal discipline within the organization. They set disciplinary guidelines on different matters within the organization. It can help you attain the growth that you need. In this section, we understand some of the reasons to understand why the company culture is crucial for your organization. Increasing Employee Employment As we mentioned, the company culture is a set of rules that binds all the members. An organizational culture is driven by clear expectations. It, in a way, motivates and inspires the employees to be more engaged in their duties and responsibilities. It motivates the concerned people to deliver for the organization. Decreased Turnover People who think that they do not have value are less likely to leave the organization. This is why the company must set the winning organizational culture to support the vision. Respecting the senior members within the organization, without question, is one of them. Their efforts and integration are crucial to chalk out the success of the company. Elevated Productivity Many business organizations fail due to a lack of productivity. According to the values of the company culture, the company must work consistently to increase the productivity of the organization. Organizational culture has an extremely strong impact on the organization. It binds the people working and motivates them to perform. At the same time, the organization must try its best to support its employees with the resources to increase its productivity. Strengthening Identify Of The Brand The company‘s organizational culture represents the public image and reputation. If a company lacks an organizational culture, it cannot stand strong in keeping its public image. Internal discipline in the organization is a must to strengthen the core values. Improved Recruitment The success of an organization depends on getting talented people on board. One-third of the respondents in a survey opined that they would leave an organization if it did not have a good company culture. Not only this, the best candidates look to be associated with an organization with an extremely strong company culture. This is why the management of the different organizations works persistently to strengthen the company culture. Ways To Improve The Company Culture As discussed above, the company culture is one of the most important tools to eliminate the weakness and sail towards the pathway of development. This section discusses some of the top seven practices to improve your company culture. 1 - Encourage Collaboration Between Departments Team collaboration is an effective strategy for creating a healthy and positive company culture. Encouraging employees to work with colleagues from different departments can promote cross-functional learning and better knowledge sharing. It also shows that the company considers every employee as an essential asset. Online team building activities are interactive, fun, and easy to do. For instance, you can organize a virtual magic show, escape room, virtual trivia, or a company-wide game. There are many options to choose from that can help encourage collaboration between departments. 2 - Introduce A Rewards System To Recognize Employee Achievements When employees feel a sense of acknowledgment, esteem, and appreciation for their efforts, it propels them to excel even further. The implementation of a reward system can serve as a potent tool to elevate the spirit of the workforce and inspire them towards superior performance. These rewards could be monetary incentives, certificates, or non-monetary incentives like extra time off, free snacks, etc. 3 - Offer Flexible Working Hours To Allow For Better Work-Life Balance Offering a flexible schedule can improve your company's overall culture. Research shows that flexible working hours lead to higher job satisfaction and productivity. Employees can manage to work around their obligations and feel trusted and valued. In response, they feel more dedicated to their work and contribute more effectively to the organization. 4 - Establish A Mission Statement & Communicate It A mission statement is a declaration of your company's purpose and values. Establishing a mission statement can align employees with your company's vision and help develop a unique workplace culture. It can also unify your team and create a sense of belonging. Regularly sharing your company's mission statement aids employees in grasping the significance of their role in upholding the organization's vision and principles. 5 - Create An Open and Inviting Atmosphere Creating an open and inviting atmosphere can increase employee engagement and job satisfaction. This atmosphere can be achieved by providing a comfortable and ergonomic workspace, natural light, and good ventilation. A pleasant physical space can improve motivation and overall health. 6 - Establish Health & Wellness Initiatives Prioritizing your employees' physical and mental well-being can improve your company's culture. Some initiatives could include providing healthy snacks, installing standing desks, organizing office sports teams, or offering stress-management courses. Encouraging employees to prioritize their health can lead to better well-being overall. 7 - Provide Plenty Of Opportunities For Professional Development Lastly, professional development opportunities can enhance employee skills, knowledge, and motivation. It also shows that the company is invested in its employees' growth and development. These opportunities include professional skills training, leadership development courses, mentorship programs, or co-learning sessions. Unlock the Potential of Your Team: Discover the Benefits of a Thriving Company Culture Improving your company culture requires a holistic approach. By implementing these tips, you can create a more positive, vibrant, and engaging culture that promotes employee motivation, productivity, and well-being. Encouraging collaboration, recognizing achievements, establishing a mission statement, creating an open atmosphere, prioritizing well-being, and offering professional development opportunities can all help to build a healthy and positive company culture. Remember that culture is not created overnight; cultivating a healthy and inclusive workplace environment takes time and effort. Investing in your company culture means investing in your employees, ultimately leading to long-term business success. Read Also Strategies For Preventing Workplace Injuries Proactively What Are the Ways to Prepare a New Employee? How to Create an Effective Company Training Program

Leadership Qualities help in Enhancing Visionary Transform

In simple words, leadership is the domain to route the data’s from employee to success of the business. Strong leader with best leadership skills is the responsible person to pave a path for maximizing the production efficiency to attain goals. Best Leadership will lead the organization by covering the ills and improvements on a single blanket. To know the importance of effective leadership for business read more this article. Importance Of Effective Leadership For Your Business Provides guidance with embracing diversity: From the effective style of leadership, the responsible leader should deliver refined ideas for workers. A strong leader should have the best idea with meaningful content face the difficulties on work. The leader will advise the employees in the diversity level to affirmative with job and action towards it. The catalyst to the organization and employees: A good business leader will encourage the employees to learn and find more skills related to the job. By encouraging the employees they will work to improve the productivity of business and remuneration for them. The good leader is the common catalyst to promote business by promoting the value of employees based on their interest in the job. Brings Material of morale: At the situation when employees feel stressed and lacking on performance, good leaders are the key to open up their stress. A good leader will provide inspiring thoughts and morale for the employee to set back into the work with favorable energy. To improve their intention, satisfaction on the job leader will build the material of motivation on them. Coordinator for employee and organization: Most of the companies are lacking in making the best coordinative between management and worker. But a good leader will fill the space of the coordinator to align the needs of employee and organization needs. Based on the employee needs and organization need a good leader will align the suitable working manner and person to achieve the goal. Based on the employee needs and talent the leader will align the scheduling format to create benefit for both of them. Ensuring the vision of business: A good leader will always in a position to look at the company vision and achievement. They will work with both the employees and organization to track the path of vision to success. A good leader is a sailor to drive the ship with the right decision towards the shine of success. Delegates responsible to handle everything: The leaders are the source of knowledge to teach the things for employees to do a great job and also they are the delegated person for the organization to make the record of success. Adequate delegation is necessary for every leader to maintain the sides of tasks from employees and organization. Collective identity to inspire everyone: Every people have different identity due to their surrounding as on the line a good leader shines as a collective of identities. They will react with a different identity to different people to satisfy everyone. This is the special quality to share common interest and experiences on the field and outer field to make shine on employees and organization. Creative leaders like John Fielding Toronto are the king of success creation, so develop your brain to bring out the brainstorm of new ideas and be the king on your creative planet. John Fielding Array is the founder of Array Marketing, formerly known as IDMD, a global retail merchandising service with clients that include Ulta, Chanel, Estee Lauder, Sephora, and more. Follow these five important tips on your business to contribute to the position of leadership and get benefit to tile in the long run. Read Also: 4 Ways To Keep Your Top Talent At Work 3 Ways To Boost Employee Engagement In Your Business

How To Plan A Promotional Event For Your Business? – Steps & Key To Success

A promotional event plays an important role in the success of your business. Planning this type of event may be challenging but if you know how to do it right, you and your organization can achieve huge benefits in the end. To learn more about how to plan a promotional event for your business, please scroll down to find out the answer. What Is a Promotional Event & Its Importance? A promotional event is a popular occasion created for organizations looking to promote their particular products, advertise new products, or promote their whole company. By launching this event, you can draw customers' attraction about your business and reach your target audience. More than just attracting people, a well-promoted event's chief purpose is to increase public awareness of the business. In addition, it also informs customers about your organization, products, prices, services and persuades them to buy the products of your company. Planning Promotional Event With 5 Steps Step 1 First and foremost, you need to define your goal and identify the target audience of your event. This is the most important factor because your promotional event tactics will depend mainly on your customers and the goals that you want to achieve. The chief target might be increasing total revenue for your e-commerce marketplace or generating media coverage on your newly launched products which are about to be unveiled. However, having a defined goal enables you to build a strong, effective promotional event schedule and bring the right audience to your business. Step 2 Choosing the proper type of promotional event is the next significant step in your process. There are several ideas of promotional events for your intention to gather new customers, raise people's awareness of your brand, express the brand's gratitude to current clients, etc. This post will show you the three most typical types of promotional events that you may find helpful to your organization. The first one is fundraising events, created to support an organization's mission, especially nonprofit companies. These companies will raise funds via selling products or services activities. Your organization can hold this type of event by hosting a gala, online or offline auctions, or musical performance. Next, you can also opt for those promotional events like giving the public free food and custom bottled water. Who doesn't love free stuff? No one. The crucial aims of these events are to spread people's awareness about a particular product, service or advertise the image, trademark of your brand to your target audience. Giving the crowd a free trial is a great way to give them a good impression of your brand. The final type which we want to mention today goes to the award ceremony. The prize might be given to "the most loyal customer" or the one who has a winning ticket. This type of promotional event shows your brand's gratitude to loyal customers. And that will help you gain more target audience and make them want to stay longer with your brand. Step 3 To keep track of all activities of your promotional event, a schedule with strict deadlines needs to be included. Because the bigger the event is, the more things your team needs to put on the calendar. Having deadlines in your team's plan would make your job less sophisticated and give you appropriate time to change the plan if something occurs unexpectedly. Step 4 Since organizing a promotional event is not easy, you can share the load to distribute the promotional efforts to other stakeholders. Here are some tips for you. Reach out to sponsors might be the best way to bring a helping hand to your business. Sponsors could easily help your brand access your target audience and re-enhance your promotional event's key message on social media websites. They can also expand your company's budget if your brand allows them to also display their products in your event. You can consider another common way which is influencer marketing. If you can connect with influencers whose audiences are similar to your target customers, don't hesitate to discuss this partnership marketing opportunity with them. Leveraging their influence in the industry is also a great way for your event to get closer to success. Step 5 After having done all things above, following up with your event attendees is the last important step to decide the success of your event. You might want your attendees to remember your brand's message and come back to buy your products in the future. Thus, send them emails, give them some small gifts, marketing flyers, or whatever you can to make sure that they will remember your brand after the promotional events. If they come back and choose your brand as a reputable solution, you can tell that your promotional event is successful. Tips For Promoting Your Event Effectively On Social Media Using social media platforms wisely and suitable for your products/services. Paid for advertisements on Facebook, Youtube, Instagram, etc. Host a giveaway to pump up your brand awareness and help convert your followers to attendees. Using your promotional event's hashtag everywhere and every time you have the chance. Conclusion Promotional events are amazing in helping you gain more customers and spreading your brand's key message to the community. We hope that our topic of "How to plan a promotional event for your business" today could give you the answer that you're looking for. Good luck and see you next time! Read Also: What Type Of Inflatables Should You Opt For At Your Business Event Choosing the best Photographer for your Event

Components of a Successful Business Function

Essential Components Of Business Function Are As Follows