Customer Service Gripes Revealed In New Survey

Published on: 28 November 2020 Last Updated on: 12 September 2024

Are you an eCommerce business looking to address the problem of abandoned carts on your platform?
Do you know how you can ensure that more people close the sales and move cart items into final purchases?
Have you tried using some strategies like offering coupons and discounts to sweeten the deal?

According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this?

In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase.

Why Consumers leave Items in the Cart According to the Feefo Study?

The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business.

According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging!

According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of-

lower pricing,
moving to the cart
seeing the higher pricing
however emotional investments and time
ending up with the purchase

Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms.

The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority.

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers.

Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion.

Some of the best businesses go for the following strategies-

Using promotional codes for both new and existing customers.
Taking away the Shipping Charges for customers and showing the discounted price.
Creating personalized packaging and offering incentives to buy.
Having multiple shipping vendors on the business and comparing prices.
Rewarding the customer in other ways (social media shout outs).

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication.

By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues.

However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales.

You can view the Full Study and Report of the excellent Feefo Study below:

Source: www.feefo.com

How do consumers think and behave across the purchase journey? [Infographic]

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Why Military Status Verification Is Important For Businesses

In today's society, many businesses are seeking ways to ensure that their employees and customers are who they claim to be. One critical aspect of identity verification is verifying military status. Military verification is an essential tool for businesses that want to ensure that their employees and customers are truthful about their military service. It is especially important for companies that work closely with the government or industries that require a security clearance. Military verification services provide businesses with the necessary tools to confirm an individual's military status. These services offer a range of options to verify military service, from a simple database check to more complex verification methods, such as contacting military authorities. While it may seem like a straightforward task to verify military status, there are many complexities and challenges that businesses may face. This article will explore why military status verification is crucial for businesses, the different methods of verifying military status, the challenges businesses may face, and the benefits of using a third-party verification service. By the end of this article, businesses will have a clear understanding of the importance of military verification and the steps they can take to ensure their employees and customers are truthful about their military service. The Importance of Verifying Military Status Verifying military status is essential for businesses for several reasons. Firstly, it is often a legal requirement for companies to verify an employee's military status. For instance, the Uniformed Services Employment and Reemployment Rights Act (USERRA) requires employers to reemploy servicemembers who have been absent from work due to military service. To fulfill this legal obligation, employers must verify the employee's military status before reemploying them. Secondly, verifying military status helps businesses ensure that they are complying with other legal requirements, such as those related to security clearances or government contracts. These industries have specific rules and regulations that require businesses to verify an individual's military status before granting access to sensitive information or facilities. Thirdly, verifying military status can help businesses make informed decisions when hiring, promoting, or awarding contracts. Knowing an individual's military status can provide valuable insight into their skills, training, and character. Military experience is often associated with qualities such as discipline, leadership, and teamwork, making veterans and active-duty servicemembers desirable candidates for many industries. Lastly, failing to verify military status can have significant consequences for businesses. For instance, if an employee falsely claims to be a veteran or active-duty servicemember, it can damage the business's reputation and lead to legal consequences. Additionally, companies that fail to comply with legal requirements related to military status verification may face financial penalties, lawsuits, or the loss of government contracts. Overall, the importance of verifying military status cannot be overstated. By ensuring that their employees and customers are truthful about their military service, businesses can comply with legal requirements, make informed decisions, and avoid potential legal and financial consequences. How to Verify Military Status? There are several different methods that businesses can use to verify military status. The following are some of the most common methods: DD Form 214: This is the official document issued by the military to indicate a servicemember's discharge status. Businesses can request a copy of the DD Form 214 from the employee or the National Personnel Records Center (NPRC). Pros: DD Form 214 is an official document issued by the military that provides a comprehensive summary of the servicemember's military service, making it a reliable source of information. Cons: Obtaining a copy of the DD Form 214 can be time-consuming, and it may not be possible to obtain one for certain individuals, such as those who are still on active duty. Military Service Records: These records are maintained by the NPRC and provide detailed information about a servicemember's military service. Pros: Military Service Records are a reliable and comprehensive source of information about a servicemember's military service. Cons: Access to Military Service Records is limited, and it can take several weeks or months to obtain them. Additionally, the records may not be available for certain individuals, such as those who served before the 20th century. Defense Manpower Data Center (DMDC): The DMDC maintains a database that businesses can use to verify a servicemember's military status. Pros: The DMDC database is a quick and easy way to verify military status. Cons: The DMDC database may not be up to date or accurate, and it may not be possible to verify the military status of certain individuals, such as those who served in the National Guard or Reserves. Best practices for verifying military status include: Verifying military status with multiple sources to ensure accuracy and completeness. Keeping records of the verification process and the sources used. Ensuring that personal information is handled securely and in compliance with applicable laws and regulations. Providing clear communication to the employee or customer about why their military status is being verified and how the information will be used. In summary, there are several different methods that businesses can use to verify military status, each with its pros and cons. Best practices include verifying the military status with multiple sources, keeping records of the verification process, and handling personal information securely. The Challenges of Military Status Verification Verifying military status can be challenging for businesses due to several factors, including: Complex Military Records: Military records can be complex and difficult to interpret, particularly for those unfamiliar with military terminology and abbreviations. The information contained in military records may also be incomplete or inaccurate, further complicating the verification process. Limited Access to Records: Access to military records is often limited to authorized personnel, making it challenging for businesses to obtain the necessary information. Additionally, the time and resources required to obtain records can be significant, further complicating the verification process. False Claims: Some individuals may falsely claim military status, making it challenging for businesses to verify the accuracy of the information provided. False claims may be intentional or unintentional, such as confusion about discharge status or military branch affiliation. Privacy Concerns: Military service records contain personal information, including Social Security numbers and dates of birth. Businesses must handle this information securely and in compliance with applicable laws and regulations, further adding to the complexity of the verification process. Changing Military Status: Military status can change over time, making it challenging for businesses to keep up with the current status of their employees or customers. For instance, an employee who was previously on active duty may have transitioned to the National Guard or Reserve, requiring a different verification process. To overcome these challenges, businesses can use third-party verification services that specialize in military status verification. These services have the expertise and resources necessary to navigate the complexities of military records and can help businesses ensure that their verification processes are accurate and compliant with applicable laws and regulations. Additionally, businesses can implement best practices, such as verifying the military status with multiple sources and keeping records of the verification process, to help overcome these challenges. Conclusion In conclusion, verifying military status is an important step for businesses that employ or serve military personnel. It ensures that businesses are compliant with laws and regulations related to military personnel and provides benefits such as tax credits and preferential treatment for government contracts. While there are challenges associated with verifying military status, including complex military records, limited access to records, false claims, privacy concerns, and changing military status, businesses can overcome these challenges by using third-party verification services and implementing best practices. By doing so, businesses can ensure that their verification processes are accurate, efficient, and compliant with applicable laws and regulations. Read Also: Negotiate Your Salary Wisely With These Seven Employment Law Tips 7 Best Employment Law Tips For Businesses In Dubai Most Common Merchant Account Issues Explained

Original Brain Tonic: Historical Product Identification

Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Coca Cola Pepsi Sprite Thums Up Correct Answer: Coco Cola The success and failures of an organization depend on its marketing strategies. The strong marketing plans are, the rapidly you will observe growth. It is basically a summative master plan drafted by specialists in an organization to reach a maximum number of prospective leads. The final goal is thus to convert those leads into potential customers in the long run. Therefore, brand message and taglines are two of the most crucial components of marketing. Without a quirky marketing tagline, it is possible to capture a market after a particular stage. There are some unique brand taglines that the world would remember forever. One such tagline is “Esteemed Brain Tonic & Intellectual Beverage.” But do you know which company or brand marketed their products with this tagline? So, today, in this article, we will answer Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Which product was originally marketed as an esteemed brain tonic & intellectual beverage? You must have searched this question multiple times on the Internet but failed to receive a confirmed and suitable answer, right? Well, you now are at the right place because, in this segment, we will answer which product was originally marketed as an "esteemed brain tonic & intellectual beverage"? So the famous brand that initially marketed its products with the slogan "esteemed brain tonic & intellectual beverage" is Coca-Cola. Yes, you heard it right, it is your favorite drink only! It has changed its slogans several times since its inception. However, this was the original one when it arrived in the market for the first time. Some Hidden Facts Here are some trivia about Coca Cola which we bet nobody knows. However, through extensive and in-depth research about the brand, we have become able to extract this information. So brace yourself to get some fantastic surprises. During its first hit in the market of the United States, the company advertised it as an "Esteemed Brain Tonic and Intellectual Beverage." In addition, it was also marketed as a ”brain nerve tonic” as well as an “Intellectual beverage.” In the beginning, it also promised to “cure headaches, relieve exhaustion, and deliver you with exhilarating and invigorating joy.” Moreover, it was beneficial for women and said that “ladies, and all those whose sedentary employment causes nervous prostration.” You will be surprised to know some sources state that it was accessible only in the pharmacy shop during its initial days. But later, with time, it has made its way to the restaurants, food outlets, frozen food shopsç, etc., as a soda-based carbonated soft drink. Brief Description Of Coca-Cola Just the name of the brand and some facts are not sufficient enough to answer this question - Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?. So we have elucidated the history and present marketing tactics that the company adheres to at present. Coca-Cola is actually a carbonated soft drink found by The Coca-Cola Company. As we have seen in the previous section, initially, it was a patent medicine and a temperance drink. Then, at the end of the 19th century, John Smith Pemberton founded this company while contemporary business tycoon Asa Griggs Candler bought it. It is said that the marketing principles of Candler led Coca-Cola towards what it is today. This soft-drink giant uses two critical ingredients among many to prepare the drink: Kola nuts and coca leaves. Nevertheless, the formula of Coca-Cola is intellectual property, and therefore, it is a trade secret. Coca-Cola introduced a plethora of variants all over the world. There are fruit flavors apart from the caffeinated version which is pretty popular. Some of the other quirky versions are Coca-Cola Zero Sugar and Diet Coke, Coca-Cola Vanilla, Coca-Cola Raspberry, etc. The marketing tricks which Coca-Cola adopted to take these products nearer to the customers are incredible. It is their marketing tactics that have made them stand steadily amidst a severely competitive market even after series of criticisms. Marketing Strategies Of Coca Cola There is much more in this article rather than simply answering Which product was originally marketed as an esteemed brain tonic & intellectual beverage? By now, you must have understood that when it comes to marketing and branding, Coca-Cola ranks higher in position than many of its competitors. One of its prominent examples is its first marketing message - “esteemed brain tonic & intellectual beverage. Let us now take a detailed look at their marketing strategies today: Product Strategy: In terms of products, the brand is highly versatile as it has released a range of innovative drinks in the market: Sprite, Fanta, Diet Coke, Minute Maid, Fuze Tea, Powerade, Coca-Cola, Simply Orange, etc. The Bottle: The design of Coca-Cola’s bottle is one of the defective marketing strategies. The bottle design is itself a part of the logo and is an outcome of a contest arranged in 1915. Pricing Strategy: Its pricing strategy is one reason why they are a rival of many other leading brands. For 73 years from 1886-1959, they kept a fixed price and that is 5 cents. Later the price upgraded with the economic changes but still, it is a really affordable purchase in the market still now. The Final Words As you have arrived at the final stage of the article, you have not got a clear idea about, Which product was originally marketed as an esteemed brain tonic & intellectual beverage? There is no limitation on to what extent a brand can frame its marketing strategies. But whatever they design, those must be effective enough to catch the attention of a considerable customer base. If you have any other ideas on this topic, feel free to leave a comment. Also, forward this message to anybody who wants to enhance their knowledge through this little fact about Coca-Cola. Finally, if any question pops up in your mind, do not forget to let us know by posting it in the box below. Read Also: The Value of Business Systems 6 Crucial Aspects to Consider Before Starting a Business 4 Lessons Content Marketers Can Learn from E-learning Courses

How To Maximize Customer Retention And Loyalty Through Outsourcing

As businesses expand their ability to grow, customer retention, and stay competitive, outsourcing has become an increasingly popular solution. Outsourcing can help companies focus on their core strengths and reduce costs, which ultimately results in better customer experiences. However, outsourcing is only effective when it's done properly. Maximizing customer retention and loyalty through outsourcing requires a strategic approach that puts the customer first. In this article, we'll explore six strategies for achieving this goal Research The Right Outsourcing Partner Choosing the right outsourcing partner can be the difference between success and failure throughout customer life cycle stages. When selecting a partner, it's important to consider factors such as experience, expertise, certifications, quality of service, and cultural fit. A partner that understands your customers' needs and values can deliver better results. Look for a provider who has a proven track record with references from current and past clients. Create Consistency In Your Branding While Customer Retention One of the key factors in building loyalty is consistent branding. In today's world, consistency extends beyond logos and colors – it encompasses messaging, tone, and channel strategy. Building loyalty means giving your customers something to believe in and messaging that resonates with them. Ensure that your messaging aligns with your brand values and that the tone is consistent across all channels, including outsourced customer service. Implement Automated Communication Tactics Automation is a powerful tool for keeping customers informed and engaged. Chatbots can provide quick and friendly responses to frequently asked questions. Automated emails can update customers on their order status, alert them to special offers, and more. Text messages can be used to offer exclusive deals to your most loyal customers. Implementing these tactics can greatly improve customer retention, and your outsourcing partner can manage them. Monitor Social Media Platforms Social media platforms are an essential tool for engaging with customers, but monitoring can be overwhelming. Outsourcing providers can manage your social media accounts, including responding to customer feedback, complaints, and concerns. With 73% of customers using social media for quick responses from businesses, outsourcing can ensure that you’re engaging with your customers in real-time. Utilize Loyalty Rewards Programs Loyalty reward programs can be incredibly effective in driving customer retention and loyalty. By offering discounts, exclusive content, or early access to products, companies can boost customer engagement while rewarding loyalty. Your outsourcing partners can manage loyalty programs, providing an added value to their service, and delivering meaningful insights for improving customer retention and satisfaction. Analyze Customer Data Data analysis is crucial in understanding customer behavior and preferences. Through data analysis, companies can tailor their products and services to meet customer needs and preferences. Outsourcing partners can gather and analyze customer data, such as customer feedback, surveys, and online reviews, to provide actionable insights for improving the customer experience. Conclusion Outsourcing is a cost-effective way to increase efficiency, but it's also an opportunity to improve customer retention and loyalty. Through careful planning, communication, and execution, outsourcing can help your business grow and succeed. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Why Military Status Verification Is Important For Businesses

Original Brain Tonic: Historical Product Identification

How To Maximize Customer Retention And Loyalty Through Outsourcing

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Share this Article

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related