Customer Service Gripes Revealed In New Survey

Published on: 28 November 2020 Last Updated on: 12 September 2024

Are you an eCommerce business looking to address the problem of abandoned carts on your platform?
Do you know how you can ensure that more people close the sales and move cart items into final purchases?
Have you tried using some strategies like offering coupons and discounts to sweeten the deal?

According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this?

In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase.

Why Consumers leave Items in the Cart According to the Feefo Study?

The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business.

According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging!

According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of-

lower pricing,
moving to the cart
seeing the higher pricing
however emotional investments and time
ending up with the purchase

Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms.

The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority.

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers.

Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion.

Some of the best businesses go for the following strategies-

Using promotional codes for both new and existing customers.
Taking away the Shipping Charges for customers and showing the discounted price.
Creating personalized packaging and offering incentives to buy.
Having multiple shipping vendors on the business and comparing prices.
Rewarding the customer in other ways (social media shout outs).

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication.

By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues.

However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales.

You can view the Full Study and Report of the excellent Feefo Study below:

Source: www.feefo.com

How do consumers think and behave across the purchase journey? [Infographic]

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5 Ways To Help Your Sales Team In Door To Door Selling

The primary goal of each business is sales and profit maximization, and marketing techniques are essential in realizing this dream. Door-to-door selling is one of the best marketing strategies companies employ today. However, the success of this strategy depends on how you plan it as a sales manager. Door-to-door selling can be a nightmare, especially if your team lacks experience and proper market research. Therefore, it is also essential that the company prepares the sales team adequately before sending them to the field. What Is Door To Door Selling? The door to door selling is a technique that generally the people are using for sales and marketing purposes. Anything can be the target of your campaigning. For example, for door to door selling, you have to gather all the public information from where you want to start your marketing journey. The main target is to educate your customers and offer your services to your customers. But you also can do the branding through door to door sales. 5 Tips For Successful Door To Door Selling If you want success in field sales, you need to invest. Let’s see more of these tips to help your sales team succeed in the field. 1. Map Out The Location Understand the product or service that you intend to send to the field. Then, decide the areas with potential customers. Your target may be residents or other businesses. Use city, county, and state websites to get data about the people living in your target neighborhoods. The data will assist you in deciding whether the population fits your ideal client profile. Mapping out the area helps your sales team to conduct reconnaissance before the door-to-door selling. The team can scout the locations for competition, get a clearer picture of the population, including businesses, and identify strategic meet-up points. A sales route planner is necessary for mapping the locations. Having all this information beforehand helps boost the sales team’s confidence which yields success in door-to-door selling. 2. Make Use Of The Sales Route Planner App After mapping your target locations, it is essential to know the routes around. You want to see the team's progress on the ground, find the shortest and most convenient routes possible, and identify new leads around the area. All of these are possible with a sales route planner App. This route planning software helps manage the field activities in the following ways. Creating shorter and faster sales routes Visualize accounts. For instance, you can see which sales representative generates revenues, updates mass information, and much more. Check-in after each meeting, which means you can check customer interaction immediately it happens. Identify new leads around you. With the route planner app, you do not have to worry about a client canceling appointments at the last second; you can easily find other prospective leads in the area. The route planner software connects companies and their sales representatives on the ground for effective sales maximization. 3. Train The Marketing Team Whether you hire a team of sales professionals or not, it will help to train them on the task ahead. Make them understand your products and services, the audience you plan to reach, and the needs that your product can satisfy. The training should involve product demonstration, product features, and a script the team can use to talk to clients. The sales representatives will use the training guidelines to develop their selling techniques. In addition, provide selling aids such as business cards and brochures to the representatives, and you will be sure of a rise in your firm’s sales. 4. Set And Evaluate Goals Every business has different types of setting targets. And you have to plan accordingly. For example, some companies are doing door to door sales for branding and names. These are different types of sales. But some of the companies have serious goal setups. That also requires another map. So before making any sales, you have to map your business targets. Setting a goal for the door to door selling is helping your team to achieve the exact target. For example, the goals might be the number of business firms you want to visit or the sales you plan to make within a specific period. Communicate your goals to the team so that each sales representative may work towards achieving them. 5. Protect Your Team Door-to-door marketing poses a danger to the sales team. Instead, put safety procedures in place to make your team feel secure in the field. For instance, you can decide that the team moves in pairs. Investing in your sales team is a step toward maximizing sales. What are you thinking? Are you starting selling solar panels door to door? Yes, this is also possible. But your team needs to do much more hard work for it. You can protect your team from carrying the heavy burden with them. For door to door sales, you will require little planning and small handy equipment. For example, one day, a salesman approached my door and sold cosmetics. He carried a small setup to show the customers presentations. Yes, with this, within a few moments, he shows me all the details about it along with the case studies. So he does not have to give hours for the presentations. I understand every detail. Frequently Asked Questions Q1: What Types Of Advantages Will Get Through Door-To-Door Selling? Through the door to door sales, companies are localizing their marketing efforts. As a result, a salesperson will develop more stable connections and bonds with their audiences. And this is increasing the lead generation chances. Q2: After The Pandemic, How Safe Is Door-To-Door Sales? Yes, especially after the pandemic, this is a million-dollar question. Before the pandemic, this was also risky. Many times the criminals knock on the doors, forcing entry and robbing. Sometimes, the salesman is also not secure when they knock on the wrong doors. After the pandemic, if any salesperson approaches you, it is better to maintain safe distances and make the conversations. Q3: Is Door To Door Sales Difficult? Yes, door-to-door sales are complicated. But the suitable mapping of the business is making anything possible. When you start it, you will feel it is difficult, but after getting the right experiences, you will get to know the tricks and tips for the business. Conclusion: For the door to door sales, you can apply different types of techniques. But these five tips are always going to give you a better result and effects on the business. Always study the local areas before starting your business. Hence you should know and measure the field before starting running on it. So what are your ideas? Share your opinion in the comment section. Read Also: 13 Things To Consider When Choosing Fonts For Sales Posts 5 Ways to Prepare for Black Friday Sales Top User Tips For Getting Started With Salesforce 5 Actionable Mobile Marketing Tips That Drive Sales

How To Select The Best Catering Service For Your Next Corporate Conference Event?

Have you been given the responsibility of planning the next corporate conference or event for your company? Do you know how you can choose the best catering service that will win over your co-workers, bosses, and industry colleagues? Are you looking for some tips and tricks, which can help you zero down on the best caterers for your next event? Corporate Conferences and events can be important milestones for a company’s future. It can be your Annual General Meeting or a Shareholders Meeting, or even something like a Retirement Party for a dear colleague. However, the important thing to note is that the food should be top-notch at all times. Everyone who attends the conference or the event should leave satisfied after tasting the food being served. This is why it is so important that you hire the right catering services for your next corporate event. Hire the best one and you are looking at creating a memorable experience for everyone to remember. Hire the wrong one, and your office colleagues will make sure to keep discussing the ‘what went wrongs’ for a very long time! List of 5 Easy Steps to help you select the best Catering Service for Corporate Conferences 1. Start with In-depth Research and Planning- When it comes to any corporate event planning, catering is right up there in the first or second positions. It is important to understand the budget, get a sense of what the higher management feels, and then start with finding the right caterers. During the shortlisting stage, look for small details like the promptness of the catering company when responding to your requests of quotations, sample requests, and references. This will give you a better idea about their professionalism and help in the selection process. 2. Be Sure about the Food from the Start- Everything that the prospective caterer offers you in terms of food is going to increase the confusion in your head. This is why it is important that you have a set idea of the food, which you can then take to the catering service. You also need to understand that caterers will suggest food options, which are cost-effective for them, but not for you. It is also important to see whether the caterer is taking interest in knowing about your company, its culture, and then making suggestions. 3. Food, Beverage Options, and Service- We often have this misconception about catering being all about the food. What we tend to forget is that it also involves beverages and the overall service experience. This means that the choice of beverages, how good they are or not also matters when choosing the right caterer. Corporate event catering should always take into account the level of service, which is being offered. Smartly dressed catering professionals, polite behavior, and a calm demeanor are what you should look at. Trust us, these things make a lot of difference. 4. The Experience of the Catering Company- When it comes to corporate catering, the experience matters a lot. This is because the inherent nature of the catering experience in a corporate setting is radically different from the one at a wedding, or a birthday party. It is important that you see the number of years of experience the catering service has. You can also ask them specifically for the kind of corporate events they have serviced to. This will help you get a better idea about whether they will be the right fit or not for your conference. 5. Look for Flexibility in the Catering Service- There might be times when things do not go according to plan. For example, an announced client walks in with his entourage of five people as the event is going on. If you are seriously sticking to headcounts, this can cause some problems. This is where a good caterer will be able to help you out. This is what is meant by flexibility in the catering service. These kinds of situations will arise from time to time and you need to be prepared for them. Asking the catering service about such issues in advance will help them and you prepare better for such contingencies. The Final Word It is important that you start planning in advance for your next corporate event. The success of the same will depend in a major way on whether or not you have been able to hire the right catering services for the same. By paying attention to the points in the article, you can ensure that you at least have all the boxes checked to help you narrow down your selections for the best catering services. Read Also: 3 Reasons Why your Corporate Event Entertainment is Important Components of a Successful Business Function

Business Fences: A Professional Tip To Choose The Right One

In the world of business, fencing has become an indispensable activity. With a plethora of fencing designs and styling options, you might get a little confused. But don’t worry because we have got your back. Seek the help of professionals through this article while opting for the right fence. Choosing the right fence for your business is a crucial decision that can impact the entire company in several ways. A fence serves multiple purposes, such as security, privacy, and aesthetic appeal. To help you make an informed decision, here are some tips to consider when choosing a fence for your business. Signs Your Business Require A Business Fence Whether you have a distribution center or a warehouse, storing your valuable assets is a tough deal outdoors. There is a need to secure them using an electric fence. A property stored outside has a higher better chance of getting noticed by intruders, and it is not good news for your company. Secondly, if you own high-value products. The overall value of the products you own factors into your selection of installing a security fence. Barbed wire, as well as chain links, are efficient solutions when you want to safeguard your valuable products. If you have past experiences of security breaches, then your business needs a fence immediately. Its physical presence will let the intruders stay away from your property. The business fence is an immediate need, irrespective of the reasons for installing them. Make sure to take note of the below tips to get an overall insight into selecting a business fence. Tip to Choose The Right Business Fence Opting for the apt business fences is important because you will not keep changing it time and again. So to help you make an informed decision, we walk you through some important tips. 1. Identify your Needs Among all the factors necessary for selecting a fence, identifying your needs still remains on top. Thus, start by identifying the specific requirements and goals you have when choosing a commercial fence. Determine the primary purpose of the fence. Is it security, privacy, or to enhance the visual appeal of your business? Understanding your needs will help you narrow down the options and make an appropriate choice. Although there are a plethora of options available in the market, filter the ones that suit your needs perfectly. 2. Assess Security Requirements Next on our list is security is often a top concern for businesses. Evaluate the level of security required for your company. If you deal with valuable assets or have sensitive information, consider a high-security fence with features like anti-climbing measures, strong materials, and surveillance compatibility. Many companies nowadays complain about security, and guess what helps them address it? A secure fence. You might ask your contractor to provide you with a fence that meets all your safety requirements. 3. Consider Privacy Needs Depending on the nature of your business, you may require privacy for your employees or customers. Solid panels or vinyl fences can provide excellent privacy while still maintaining an appealing appearance. If privacy isn't a top priority, a wrought iron or chain link fence may be appropriate. 4. Think About Durability and Maintenance Choose a fence material that is durable and requires minimal maintenance as well. Steel, aluminum, and vinyl fences are known for their durability and longevity, making them suitable for businesses. Consider the weather conditions in your area and select a fence material that can withstand harsh weather if necessary. Different fence materials have varying maintenance needs as well. Wooden fences, for example, may require regular staining or painting, while aluminum or vinyl fences generally require minimal upkeep. Consider the time and resources you're willing to allocate to fence maintenance before making your decision. 5. Check Local Regulations Before finalizing your fence selection, research local regulations, zoning laws, and building codes; some areas have restrictions on fence height, materials, and location. Ensure that your chosen fence complies with all relevant regulations to avoid any legal issues. 6. Determine Your Desired Aesthetics The appearance of your business fence can significantly influence the entire image of your company. Select a fence style and color that complements your business's branding and architectural design. A visually appealing fence can enhance the curb appeal and leave a positive impression on both your visitors and clients. 7. Know Your Budget Establish a budget for your fence project and consider the long-term return on investment. While certain ingredients may consist of a higher upfront price, they may need less maintenance. Along with a longer lifespan, resulting in cost savings over time. Balancing quality, durability, and cost is essential when choosing a fence for your business. You cannot choose a fence just because you like it- understanding the budget and working accordingly is the key to staying strong in the game. 8. Seek Professional Advice If you're unsure about the best fence option for your business, don't hesitate to consult with professionals in the field. Fence contractors can offer valuable insights based on their expertise and experience. They can also provide recommendations based on your specific requirements and budget. For professional guidance, you might also search online websites. The Internet is full of scholars handing out their share of opinions on the right fence for your business. Finding the Right Fence for Your Business Choosing the right fence for your business requires careful consideration of your specific needs. Those may include security requirements, aesthetics, budget, and local regulations. By following these tips and conducting thorough research, you can select a fence that not only meets your business requirements but also enhances the overall functionality and appearance of your premises. While it might seem like a tough decision, choosing to fence your business is the smartest thing to decide. So, this was all about the business fence. We hope this article helped you pinpoint the major reasons why a company chooses to fence itself. What are your thoughts on this? Comment below and let us know. Happy reading! Read Also: The Top Reasons Why Your Business Needs a Security Guard The Future Of VoIP Technology And Its Impact On Business Communications Unlocking The Power Of Virtual Data Rooms: How Real Estate Businesses Can Benefit

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

5 Ways To Help Your Sales Team In Door To Door Selling

How To Select The Best Catering Service For Your Next Corporate Conference Event?

Business Fences: A Professional Tip To Choose The Right One

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Share this Article

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related