Customer Service Gripes Revealed In New Survey

Published on: 28 November 2020 Last Updated on: 12 September 2024
Customer Service
  • Are you an eCommerce business looking to address the problem of abandoned carts on your platform?
  • Do you know how you can ensure that more people close the sales and move cart items into final purchases?
  • Have you tried using some strategies like offering coupons and discounts to sweeten the deal?

According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this?

In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase.

Why Consumers leave Items in the Cart According to the Feefo Study?

The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business.

According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging!

According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of-

  • lower pricing,
  • moving to the cart
  • seeing the higher pricing
  • however emotional investments and time
  • ending up with the purchase

Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms.

The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority.

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers.

Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion.

Some of the best businesses go for the following strategies-

  1. Using promotional codes for both new and existing customers.
  2. Taking away the Shipping Charges for customers and showing the discounted price.
  3. Creating personalized packaging and offering incentives to buy.
  4. Having multiple shipping vendors on the business and comparing prices.
  5. Rewarding the customer in other ways (social media shout outs).

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication.

By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues.

However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales.

You can view the Full Study and Report of the excellent Feefo Study below:

Source: www.feefo.com

 

How do consumers think and behave across the purchase journey? [Infographic]

 

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

RV Storage

Discover the Gift of Safekeeping: Justin, TX’s Spring RV Storage Bonanza

Nestled in the heart of Texas, Justin, TX, is a town that comes alive with the spirit of spring. From blossoming flowers to the warmth of a community that thrives on togetherness, it's a place where the season's beauty is palpable. Amidst all this vibrant energy, there's a hidden gem that not everyone knows about Justin, TX's RV Storage Bonanza. This post will delve into such Spring RV Storage Bonanza promotions in JustinTX and explore why they're creating a buzz among RV owners in the city. A Spring Oasis for Your Recreational Vehicle Imagine cruising into Justin, TX, with your beloved RV to soak in the vibrant spring atmosphere. The aroma of fresh blooms fills the air, and the town's streets are alive with the season's energy. But where can you safely park your vehicle while you enjoy the springtime festivities? That's where Justin's RV Storage Bonanza comes into play. This service offers recreational vehicle owners the perfect solution for safeguarding their cherished vehicles during spring. With spacious, secure, and well-maintained storage facilities, you can rest assured that your recreational automobile will be in top-notch condition when you return. There is no need to worry about the elements or potential damage while you're out enjoying springtime activities. Unbeatable Promotional Offers The Spring Recreational Vehicle Storage in Justin, TX, isn't just about safekeeping; it's also about value. This season, they've rolled out unbeatable promotional offers that make it an even more attractive proposition for RV owners. These promotions include special discounted rates, complimentary maintenance services, and even free spring-themed RV decorations. By taking advantage of these offers, vehicle owners can enjoy significant cost savings while protecting their RVs from potential hazards. It's like getting a gift of peace of mind and savings. Hassle-Free Convenience One of the standout features of such storage services is its hassle-free convenience. RV owners can easily drop off their vehicles, knowing the process is streamlined and efficient. The knowledgeable and friendly staff are constantly yearning to help, ensuring a smooth and welcoming experience from start to finish. Moreover, such exclusive storage promotions in Justin, TX, show that they understand the value of time, especially during the busy spring season. The services offer flexible access hours, so you can retrieve your vehicle whenever it suits your schedule.  Therefore, whether you want to embark on a spontaneous spring road trip or simply need access to your RV during your stay in Justin, convenience is a top priority. Best RV Storage Hacks You Must Know In 2024! Before you go looking for various RV Storage bonanza offers in Justin, Texas, you must learn some essential RV storage hacks. These hacks will save you a lot of money and prevent future damages to your previous RV. Therefore, learn how to do these RV storage hacks first: 1. Remove Food And Debris The first thing that you must ensure is that there are no food and debris inside your RV. Since your RV will be in storage for some time, you must ensure that there are no food particles inside.  It’s essential to do so since food debris attracts a lot of dust, mold, ants, cockroaches, and various types of pests. Therefore, before you leave your RV, ensure you clean your interiors thoroughly. Therefore, clean the floors, especially hide parts under the carpet, couch, chairs, and more. 2. Prevent Pests Not only are RVs amazing recreational homes on wheels for you, but they can be the same for various pests and rodents as well. Therefore, to prevent a breeding home invasion by pests inside your RV, here are three tips for you: You can sprinkle Borax around your RV’s perimeter to prevent insects from getting in. Try coating your plumbing and electric lines with dish detergent to prevent rodents (mice, rats, squirrels) from climbing them up and down. If you have a mice invasion inside your RV, try soaking cotton balls with essential soils to keep them at bay. Don’t forget to close all doors and windows! 3. Clean Your RV’s Interiors And Exteriors As mentioned earlier, cleaning the interiors and exteriors of your RV storage is essential. This is because not removing any built-up dust can lead to a build-up of harmful fungi and make it a nesting place for small insects and pests.  Therefore, try spraying diluted bleach solution on your floors and inside your refrigerator. This will prevent any form of mold build-up. In addition, you should also wash and wax your RV’s exteriors so that it looks new and shiny, even if it’s quite old. Moreover, you don't have to clean the exterior when you take your RV out of RV storage! 4. Avoid Build-Up Of Moisture Moisture build-up in and around your RV can be detrimental to its condition. Therefore, whenever you are choosing an RV storage solution in Justin, Texas, you must ensure that your RV storage facility is well-maintained and kept dry 24/7.  In addition, for more protection, you can install a roof vent that helps the built-up moisture inside to escape, keeping your RV’s interiors warm and cozy. Moreover, you can try keeping gel packs inside that absorb moisture. 5. Detach Your RV Battery Even if you keep your vehicle inside an RV storage, always disconnect its batteries.  In case you do not know - your RV will draw power from your battery passively even if it’s not in use.  Therefore, disconnect your battery manually so that you have some battery left to use the RV when you take it out of RV storage. 6. Cover All Tires Do you want to see a flat tire when you take your vehicle out of RV storage? Or worse, you see your RV missing because someone else came in and took it out for a ride.  Therefore, remember to cover your RV tires before you leave since keeping them static can cause lots of mishaps later on. Conclusion Amid all the springtime excitement, Justin, TX's Recreational Vehicle or RV Storage Bonanza is a unique and valuable offering for RV owners. It provides a safe and secure haven for your vehicle, offers unbeatable promotional deals, and ensures hassle-free convenience.  As you immerse yourself in the joys of spring in Justin, you can have peace of mind, knowing that your cherished RV is being cared for. So, whether you're a resident looking to make the most of the spring season or an out-of-town visitor eager to experience the magic of Justin, consider the gift of safekeeping for your automobile.  Therefore, discover the Spring RV Storage Bonanza in Justin, TX, and make this season memorable for you and your RV. Read Also: Important Things to Transport during a Relocation The Latest Way of Transportation: Electric Motor Scooters Seven Great Reasons to Use a Car Transportation Company

READ MOREDetails
Additives for Plastic

Additives for Plastic: business and technical factors

What are additives for plastic? Plastics additive essentially defines the actual plastic material (final product). Polymers are the base materials, but additives really determine all the design and manufacturing factors of end products. They also determine how a product will be used (strength, weight, color, safety, price, and design). This makes the application knowledge of additive the real engineering design determining factor. The additive sales engineering consultant is a useful resource to give clients information on their products and their use: Material formulation Industry-specific regulations (i.e. electrical, industrial, home, children use) Manufacturing techniques Business-related information: cost, delivery, Additive plastics regulations: Regulations on plastics additive cover both manufacturing and end product. Most regulations are available as original written text, but knowing how to understand and apply them is key to design and manufacturing. Here each manufacturer will be able to apply their knowledge to your design. Manufacturers with a long history and many designs will also be able to help in your final testing and regulation qualification process. The bigger the supplier and more qualification test it has gone through, the easier the process will be. Regulations are usually tested and qualified in the application sector. Electrical, home, office fire-related testing, and qualification may be different in a country than building and construction regulations. This we see in companies specializing in each sub-sector. Cost-effective additive use: Additives are a standard method to control cost in plastics manufacturing. By providing design and manufacturing flexibility and known material qualities. Partnering with a supplier which specializes in the sector you manufacture will also move your work faster and smoother, this speed and ease of work will save you a great deal of money. Examples of additives types: One way to understand the additive products is with the application of each product attribute. Here are some of the tops types: Anti-static: products in a static producing environment that are handled often can benefit from anti-static qualities. Electrical products susceptible to static discharge damage need this additive. Flame retardant: reduces or eliminates the spread of flames, heat, or sparks. All indoor and electrical products need to comply with flame retardant regulations. Color masterbatch: the color additive is a big class by itself. Colors give life to a product and are the biggest market differentiator. Many consumer products use color design in each seasonal manufacturing design. Anti-fog barrier: In packaging and agriculture, anti-fog barriers give the product this specific quality. The additive gives surface tension quality which eliminates the forming of water drops. UV light stabilizer:  In all sunlight exposed products: agriculture, home, sport, leisure, packaging, textile-fibers, and automotive plastics UV light causes color and texture damage. UV light stabilizer is used in these products. This makes a plastics additive supplier a critical factor in your design (engineering), manufacturing (cost), and even the business (management, operation) side of your company. We know how useful a business partner can be. Yet we need both the hard business-related factors and the soft ones. The hard factors are related to the product itself, costs, manufacturing, design, regulation coverage, and material specification. The soft factors are related to how crews work together, financial arrangements (i.e. credit, payment terms, reimbursements, competitive costs), and eventually management’s ability to work productively with everyone from design to manufacturing. Read Also: Why Gift Your Customers Plastic Business Cards? 10 Most Amazing Chemicals to Prevent Rust in Steel  

READ MOREDetails
Trade Show

Eco-Conscious Insights And Innovations From Emerging Trade Show Trends

In a world increasingly attuned to the urgency of environmental sustainability, trade shows have become crucial platforms for showcasing eco-conscious insights and innovations.  According to Sustainable Review, Sustainable Live London, SDG Summit, and Climate Week NYC are some of the biggest sustainability conferences and exhibitions. These exhibitions not only provide a glimpse into the future of sustainable practices but also serve as catalysts for change within industries.  As we navigate the challenges of climate change, emerging trends in trade shows shed light on groundbreaking initiatives that prioritize the planet. In this article, we will explore the evolving landscape of eco-consciousness within the world of trade shows. Sustainable Materials Redefining Exhibits Trade shows are witnessing a transformative shift in booth aesthetics as sustainable materials redefine the exhibitor landscape. Gone are the days of disposable plastic and wasteful displays.  Exhibitors are increasingly turning to eco-friendly alternatives like recycled cardboard, bamboo, and even mushroom-based materials to construct visually striking and environmentally responsible booths. As noted by Bis Research, mycelium-based materials have the potential to significantly contribute to the green economy and environment. They save energy and offer insulation. These materials not only reduce the overall carbon footprint of the event but also serve as powerful statements on the viability of sustainable design.  From modular structures to biodegradable banners, the creative use of sustainable materials is fostering a new era of conscious exhibition design. This inspires both exhibitors and attendees to consider the ecological impact of every element in their displays. Energy-Efficient Booth Designs Innovative booth designs are taking center stage at trade shows, with a spotlight on energy efficiency. According to Exhibits Northwest, exhibitors are incorporating cutting-edge technologies such as solar panels and energy-efficient LED lighting to power their displays. As noted by the Department of Energy, LEDs consume up to 90% less energy than standard lights while lasting up to 25 times longer.  This move toward sustainable energy not only minimizes the environmental impact of events but also sets a precedent for practical, eco-friendly solutions. These energy-efficient designs serve as a visual spectacle while demonstrating the feasibility and benefits of incorporating green technologies into everyday business practices.  As attendees experience the visual impact of renewable energy solutions firsthand, the ripple effect is a heightened awareness of the potential for sustainable practices. Sustainable Innovation With Local Trade Shows  Across the United States, locals are leading the charge in embracing sustainable innovation. Cities and states are increasingly recognizing the importance of environmental responsibility, with communities actively engaging in eco-conscious practices. From the adoption of renewable energy sources to the implementation of green building standards, the commitment to sustainability is evident. Certain cities and states have become pioneers in this movement, setting ambitious goals and implementing comprehensive plans to reduce their ecological footprint. From California's stringent emissions standards to New York's initiatives promoting green infrastructure, these regions are at the forefront of the sustainability revolution.  To further champion eco-conscious practices, trade shows focused on sustainability have become a hallmark across the United States. These events serve as platforms for sharing knowledge, showcasing innovations, and fostering a nationwide dialogue on the collective journey toward a more sustainable future. Nestled in the heart of the Pacific Northwest, Portland stands as a beacon of sustainable living and innovative environmental practices. Portland's residents have long embraced a lifestyle that prioritizes nature, sustainability, and community engagement. This extends to businesses and public institutions, making the city an ideal host for events dedicated to environmental responsibility.  Known for its commitment to eco-conscious urban planning, Portland has earned its reputation as one of the greenest cities in the United States. According to Green City Times, Portland has created almost 92,000 acres of green space. This includes a network of pathways and parks excellent for walking and riding. Against this backdrop of eco-awareness and forward-thinking, the Oregon Convention Center (OCC) has emerged as a cornerstone of sustainability within the city.  The OCC embodies the city's values through its commitment to green building and sustainable business practices. It frequently holds trade shows with numerous eco-friendly Portland trade show displays. As we explore the OCC's dedication to sustainability, it's essential to recognize how it integrates into the broader landscape of Portland's eco-friendly initiatives. Virtual Experiences for Reduced Carbon Footprint In response to the global call for reduced carbon emissions, trade shows are embracing virtual and hybrid experiences. This evolution allows for broader participation while significantly decreasing the carbon footprint associated with travel and logistics.  Virtual components include interactive online exhibits and virtual networking spaces. This enhances accessibility while underscoring the importance of adopting eco-friendly alternatives in the face of climate challenges.  As industries set sail toward more sustainable event formats, the positive environmental impact becomes evident. The shift toward virtual and hybrid experiences represents a dynamic step forward, proving that connectivity and eco-consciousness can go hand in hand. Circular Economy Initiatives in Product Showcases  Trade shows are becoming key battlegrounds for the promotion of circular economy principles, particularly evident in product showcases. Exhibitors are spotlighting products designed for longevity, repairability, and recyclability, challenging traditional linear production models.  From electronic gadgets with easily replaceable components to fashion items made from recycled materials, the emphasis is on creating a closed-loop system. This shift not only aligns with consumer preferences for sustainable products but also compels industries to reevaluate their approach to production.  With circular economy principles, trade shows are driving home the message that sustainable consumption is not just a preference but a necessity. Eco-Friendly Packaging Solutions  The spotlight on sustainability extends to the very packaging that houses products exhibited at trade shows. Exhibitors are increasingly adopting eco-friendly packaging solutions that prioritize biodegradability, recyclability, and minimal environmental impact. From compostable wrapping to innovative designs that reduce excess packaging, the emphasis is on minimizing waste throughout the supply chain.  This commitment not only resonates with environmentally conscious consumers but also prompts industries to rethink their packaging practices. The ripple effect is a broader shift toward a more sustainable and mindful approach to how products are presented and consumed. Collaborative Sustainability Initiatives Among Exhibitors The ethos of sustainability is thriving in trade show spaces, where exhibitors are forging collaborative initiatives to champion environmental responsibility. Shared efforts include waste reduction programs, carbon offset partnerships, and the establishment of industry-wide sustainability standards. This collaborative spirit not only amplifies the impact of individual exhibitors but also fosters a culture of environmental responsibility across diverse sectors. Exhibitors are pooling resources, sharing best practices, and collectively working toward a common goal of reducing the ecological footprint of trade shows.  As this collaborative momentum grows, trade shows are no longer just platforms for individual businesses. They have become hubs for collective action toward a more sustainable and resilient future. In conclusion, trade shows are driving transformative change through eco-conscious trends. From innovative booth designs with energy-efficient technologies to virtual experiences reducing carbon footprints, the industry is evolving. Local initiatives, like Portland's commitment to sustainability and collaborative efforts among exhibitors, highlight a collective dedication to environmental responsibility.  Trade exhibitions have evolved into more than just a platform for businesses. They have also become focal points for collaborative efforts toward a more sustainable future. As the industry continues to prioritize greener practices, it contributes significantly to a broader global movement for sustainable business models and conscious consumer engagement. Read Also: What Type Of Inflatables Should You Opt For At Your Business Event Getting a Return on Investment From Using a Trade Show Booth A Well-Oiled Trade Show Machine: The Ones Running the Show

READ MOREDetails