Customer Service Gripes Revealed In New Survey

Published on: 28 November 2020 Last Updated on: 12 September 2024

Are you an eCommerce business looking to address the problem of abandoned carts on your platform?
Do you know how you can ensure that more people close the sales and move cart items into final purchases?
Have you tried using some strategies like offering coupons and discounts to sweeten the deal?

According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this?

In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase.

Why Consumers leave Items in the Cart According to the Feefo Study?

The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business.

According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging!

According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of-

lower pricing,
moving to the cart
seeing the higher pricing
however emotional investments and time
ending up with the purchase

Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms.

The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority.

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers.

Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion.

Some of the best businesses go for the following strategies-

Using promotional codes for both new and existing customers.
Taking away the Shipping Charges for customers and showing the discounted price.
Creating personalized packaging and offering incentives to buy.
Having multiple shipping vendors on the business and comparing prices.
Rewarding the customer in other ways (social media shout outs).

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication.

By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues.

However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales.

You can view the Full Study and Report of the excellent Feefo Study below:

Source: www.feefo.com

How do consumers think and behave across the purchase journey? [Infographic]

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3 Product Launch Tips that Dramatically Increase Your Success Chances

The product launch is a proud day for your company and a vital one as well. If you want that product to succeed, you need to find a meaningful way to connect with the customers. That can be more challenging than you might realize at first. We’ll run down the three things you should do to make sure your product launch works. Doing these three things won’t guarantee the product’s success, but it gives you the best chance to get the market penetration for which you’re undoubtedly hoping. Product Launch Tips that Dramatically Increase Your Success Chances There are various product launch tips that can increase your success chances significantly and some of the major ones we have described below. Have a look! 1. Announce the Product Via the Right Venue or Channel As you’re getting ready for your product launch, your company’s employees might be a little bit nervous. Your R and D department might have worked on that product for weeks, months, or even years. You might need this product to succeed if your company is going to remain afloat or gain ground over your competitors. If you want to give that product the best successful chance, you should announce it at the right venue or using the proper channel. That venue might be your website, but it could also be a podcast. You might also set up a press conference and announce the new product that way. If your company is just a startup, though, a press conference is probably not a possibility. You haven’t established yourself yet, so there’s no reason why the press would care enough to show up. You might choose social media as a way to announce your new product is out now. If you do, you’ll need to figure out the right platform to use. You should utilize what social media platform you know your customers use the most. Using an online video editor, you can create a video introducing your product. It could be Facebook, Twitter, Instagram, YouTube, or something else. You might also announce the new product via your website. Again, that’s only going to work if you’ve already established your company and a good amount of people know about it. 2. Build the Anticipation to a Fever Pitch You also need to run a marketing campaign before dropping the product to attract as much attention as possible. Think about the marketing leading up to a new movie or album release. Consider the various ways the marketing team drums up as much anticipation as possible. Exactly how you can promote the product before the launch depends on several factors, such as what the product is, how much money you have to work with, and what channels you have available. You might release featurettes on your YouTube channel about the product for months in advance. You can offer related merchandise if that’s practical. You might offer a limited edition of the product for those who preorder it. Try to fill up the waitlist on your website. You could include a special giveaway that comes with the product, but only for the first 500 customers. 3. Make Sure Your Product Fills a Need The last thing you need to think about is whether your product addresses a customer pain point. The pain point is something the customer wants or a need they have. If you do a lot of market research using advanced analytics and customer surveys, you should develop a very clear idea of what your customers want. If you don’t bother to do that, you’re leaving the product’s success up to chance. That can’t happen, especially if you’ve sunk a lot of time and energy into this particular product. If you miss the mark when you feel like you’ve determined what your customers want, that can be an error from which your company might not recover. Remember that if you’re deviating too much from what your customer base has bought in the past, you’re taking a significant risk. If you launch a product that’s a major departure from your prior offerings, offer it in a much more limited capacity. If it catches on, you can mass-produce it. You have a much better product success chance if you derive your product from what you already make. If you’re a clothing manufacturer, for instance, and you decide to expand your brand to something wildly different, like office supplies, the odds are against it succeeding. The Final Thoughts You’ll need to plan the launch meticulously, with painstaking research and customer focus groups beforehand. If you do all that, you can probably count on a strong reception. With any luck, your product might go viral. It could be what propels your company to new recognition and previously unseen success. Hence, this is all about product launch tips that will help you to dramatically increase your success chances. Read Also: How Customer Success Can Help Grow Your Business Five things to consider before starting a Business 7 Growth Hacking Ideas that will Boost your Startup

Unpacking The Importance Of Quality Assurance In Customer Satisfaction

In the modern business landscape, the significance of quality assurance cannot be overstated. It serves as a critical component in ensuring customer satisfaction, a descriptor that goes beyond delivering a product or service that merely meets the basic requirements. Quality assurance is the process of systematic monitoring and evaluation of various aspects of a project, service, or facility to maximize the probability that minimum standards of quality are being attained by the production process. This article delves into the pivotal role that quality assurance plays in achieving customer satisfaction, and why businesses should prioritize implementing robust quality assurance strategies. Quality Assurance: What It Is And Why It's Important In essence, quality assurance is a set of practices that businesses use to deliver the best possible service or product in a given market. It involves checking and auditing products and services for quality at each step of their development process. This helps keep track of any issues or discrepancies along the way and ensures that customer requirements are met consistently. By conducting regular reviews and tests throughout the production process, any mistakes can be quickly identified and corrected. How Quality Assurance Impacts Customer Satisfaction The concept of customer satisfaction is widely acknowledged as a key indicator of a business's success. Quality assurance plays an essential role in achieving this goal since it helps to ensure that any product or service offered meets the expectations and needs of customers. This leads to higher levels of customer satisfaction, which can have a significant impact on your bottom line. Having an effective quality assurance system in place can also reduce the chances of customer dissatisfaction. By having a proactive approach to monitoring and testing products or services, businesses are better equipped to identify any issues before they become too big and start to affect customers. This allows them to take swift action and address any problems that arise. The Role Of QA In Building Trust With Customers Quality assurance is also important when it comes to building trust with customers. By having a systematic system in place that helps to ensure the highest quality of products and services, businesses can demonstrate their commitment to delivering an outstanding customer experience. This not only gives customers peace of mind but reinforces their confidence in the brand, leading to long-term loyalty and repeat business. Strategies For Quality Assurance Businesses should strive to develop comprehensive quality assurance strategies that are tailored to their specific needs. This includes compliance training for staff, frequent audits and reviews of products or services, as well as regular feedback from customers. By taking these steps, businesses can be confident that they are providing the best possible service and meeting customer expectations. Challenges Of Implementing Quality Assurance While quality assurance is essential for customer satisfaction, its implementation can be a complex and time-consuming process. It requires significant resources and an efficient workflow to ensure that it runs smoothly. Additionally, businesses may face difficulties in gathering accurate customer feedback or developing effective strategies for testing products or services. The Value Of Quality Assurance Overall, quality assurance can make a big difference in customer satisfaction and business success. It is an essential process for ensuring the highest standards of product or service, while also boosting customer confidence and loyalty to the brand. With the right strategies in place, businesses can ensure that they consistently meet customer expectations and achieve their desired outcomes. By leveraging quality assurance practices, businesses can create a competitive edge and ensure their success in the long term. The importance of quality assurance should be acknowledged, and businesses should make sure to invest sufficient resources into developing robust quality assurance strategies. This will help them stay ahead of the competition and maximize customer satisfaction. Now that it’s clear how important quality assurance is for customer satisfaction, businesses should focus on building efficient strategies that are tailored to their needs. So, if your business is looking to enhance its customer experience and increase its sales, consider investing in a quality assurance system that can help you reach and exceed your customers' expectations. Read Also: Make Your Business Popular Online 6 Top CRM For Small Businesses In 2019 How To Master Social Media For Businesses & Entrepreneurs

Should You Invest in Quality E-Commerce Data Entry Services?

Data entry services provide a critical business function that requires a lot of focus. But, if you want excellent data entry services with minimal effort, you should always choose a professional. Complete Assistance: From shipping information to new offer updates, customers deserve more support. A well-balanced team providing 24-hour data entry services enables you to provide a satisfying customer experience that will earn you praise. Results-oriented team: An e-commerce data entry service provider doesn't need to discuss customizations that don't produce results. A professional data entry services agency handles various business model requirements for a complete understanding. Excellent service: Different e-commerce platforms require various e-commerce data entry services. However, an experienced team dealing with product details tracks competitors and improves service quality. Fulfillment of Disclosure: Every detail, from product information to sourcing, is a big secret for any business. This competent e-commerce outsourcing company offers catalog data entry services with powerful built-in features to keep customer data safe. Financial security: To be a successful business owner, an external data entry service provider is an investment that maximizes the value any data can provide. Instead of spending money on your in-house team to continue the day-to-day tasks of data entry services for products, you can outsource to an efficient data entry service company. Excluding full-time management costs, companies can achieve financial stability by providing data entry services to data entry professionals. Customer satisfaction: All e-commerce platforms require services that extend uptime. E-commerce Data entry services increase sales of products on e-commerce platforms. Note: From adding high-quality product images to clarifying product prices, seamless distribution of information leads to seamless profits. However, if a customer wants something unique that adds value to the marketing component, a data entry service company can also ensure that. What Kind Of Services Can You Hire Product Data Entry Service Experts? Since you are interested in reclaiming time for your core business activities, you should know what services the product data entry service providers offer. 1. Extracting e-commerce product information: Isn't it frustrating to read so much information to write a single sentence to describe the product? You can hire a third-party supplier to get resources and product e-commerce data entry services in less time. 2. Create a compelling product description It is best to outsource the product data entry service if you want to manage the product information content as per the latest trends and the buyer's preferences. 3. Improved e-commerce product data entry Don't start managing new products or browsing Excel sheets to enter catalog data. It is a tedious, complicated, and error-prone process. But, with the best data entry service company, you only need to confirm the final entry. 4. Simplify order management If you are new to data entry, all the techniques may seem confusing. Whether you want to increase conversion speed or reduce revenue, eCommerce store carts are essential. 5. Classification and indexing of data-organizing services Outsourcing services include sophisticated packaging information, making your website valuable to clients and customers. Increased numbers mean higher conversions for your e-commerce products. 6. Develop images with online store support. Wouldn't it be silly if your quality product didn't have an image to tell customers? E-commerce product data entry services are sure to grab your customers' attention. From ads to image markup, our eCommerce data entry service takes every step to ensure your product is on any search engine. 7. Delete old product data Clearing stock items can significantly impact a customer's website experience. Yet, not only does the input job need to be tracked, but it also takes a lot of time to extract product details. Note: A great product data entry specialist allows you to eliminate the old and make room for the new. And more income. Why Hire A Third Party For E-Commerce Data Entry Services? The most obvious answer is that you have to have all the time to brainstorm for your business to thrive. The time-consuming logistics process is made easy with a dedicated team of logistics experts. 1. Reducing operating costs E-commerce Data entry services aren't just about adding costs and production schedules to inventory. Industry knowledge assures catalog data entry and product information, including accurate listings, conversions, loading, and mining. You can do this by outsourcing your e-commerce data services to an expert. 2. Effective data management Data entry services professionals are adept at handling talent to manage e-commerce products ahead of other websites. With a good knowledge of current technology, you can avail the excellent services of multi-content delivery and appealing websites. 3. The maximum rate of (ROI) Return On Investment: You can save money by deploying your business model more efficiently if you have industry-experienced professionals. After all, any business needs a steady cash flow, and saving more money by outsourcing packaging services can help you achieve that. 4. Excellent customer service If you get strange customer inquiries, you know how frustrating it can be to deal with them daily. However, product data entry services outsourcing creates teams dedicated to e-commerce websites. Note: Outsourcing is essential whether you want to improve sales or mid-level management of a global consumer market. Call perfect data entry to achieve all the benefits of e-commerce data entry services. Additionals: Importance of Learning Data ScienceWhat to Know About Location-Based DataLeverage EDI to Supercharge Data ExchangeSave Time And Money With Backup And Storage Of Data

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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3 Product Launch Tips that Dramatically Increase Your Success Chances

Unpacking The Importance Of Quality Assurance In Customer Satisfaction

Should You Invest in Quality E-Commerce Data Entry Services?

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Share this Article

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related