Customer Service Gripes Revealed In New Survey

Published on: 28 November 2020 Last Updated on: 12 September 2024

Are you an eCommerce business looking to address the problem of abandoned carts on your platform?
Do you know how you can ensure that more people close the sales and move cart items into final purchases?
Have you tried using some strategies like offering coupons and discounts to sweeten the deal?

According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this?

In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase.

Why Consumers leave Items in the Cart According to the Feefo Study?

The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business.

According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging!

According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of-

lower pricing,
moving to the cart
seeing the higher pricing
however emotional investments and time
ending up with the purchase

Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms.

The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority.

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers.

Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion.

Some of the best businesses go for the following strategies-

Using promotional codes for both new and existing customers.
Taking away the Shipping Charges for customers and showing the discounted price.
Creating personalized packaging and offering incentives to buy.
Having multiple shipping vendors on the business and comparing prices.
Rewarding the customer in other ways (social media shout outs).

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication.

By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues.

However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales.

You can view the Full Study and Report of the excellent Feefo Study below:

Source: www.feefo.com

How do consumers think and behave across the purchase journey? [Infographic]

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What Is Scalable Startup Entrepreneurship: Definition, Examples, And More

While there are many people who started their business in the year of the pandemic as a result of the outbreak of the Coronavirus in 2020, many people found it challenging to make their minds about which type of business to start. While some people started their small businesses at home with the MVP development, there were many who began opening their cafes and restaurants. There are also people who completely shifted their line of work and started their pharmaceutical sector. For those who used the pandemic as a turning point to build long-term financial security or diversify assets, exploring international business hubs became a smart move. Hong Kong, with its strong legal system and financial infrastructure, is a top destination for entrepreneurs who want to create a trust fund — whether to protect family wealth, plan for succession, or support global investment goals. In this article, I will be guiding you through the concept of a business model called scalable startup entrepreneurship. So in case you want to know more about this type of business, keep reading this article till the end… Scalable Startup Entrepreneurship: What Is That? Now at first, you might get confused when you hear the term scalable startup entrepreneurship. But calm down a bit. And think what it literally means. Do you need some help? Here I am. There are many types of startups in the world. Some of the most important types are small businesses, buyable, lifestyle, and scalable. In this article, I will be focussing on scalable startup entrepreneurship. Scalable startup entrepreneurship is a business model where business owners or new entrepreneurs start their business on a relatively new idea. It aims at making a lot of profit after achieving very high growth. The main focus of such businesses is to improve the profit by delivering satisfactory services to the clients or customers and turn them into their lead. The essential factor that drives the company towards making a very high profit is its working strategy and the structure of the business. Read More: Self-Improvement Tips For Managers Characteristics Of Scalable Startup Entrepreneurship: How To Know What It Is? The most important thing that needs to be present to start scalable startup entrepreneurship or business is the characteristic of scalability. They start their brand or business with the vision and goal in mind that they can make a difference. Other essential characteristics of the scalable startup entrepreneurship are: 1. Simpler Product Distribution One of the significant characteristics of scalable startup entrepreneurship is the fact that it has a very inexpensive cost of delivering the product to its target audience. By that, I mean that the method of product distribution is quite simple and, thus, cheaper. 2. CAC Is Quite Low The Customer Acquisition Cost or CAC of the startup is lower than other companies. This is because scalable startups do not need to spend a lot of money to grow their business. Instead, they do that simply with the help of the organic growth of the startup. This, in turn, reduces the CAC of the startup. 3. Needs Less Workforce In Initial Days Scalable startup entrepreneurship is a business idea that starts small and goes on to get higher profits. This means that in its initial days, the company or startup begins with a very minimal workforce or people to operate the company. Click Here To Read: How To Make Your Online Business More Humble By Managing Your Reputation 4. High Profit One of the most essential characteristics that make up the various scalable startup entrepreneurship is their high-profit margin. This is because they are able to control the prices of the commodities and run their business to maintain a profit that is relatively high. Strategies To Follow For Your Scalable Startup Entrepreneurship In case you were confused about how to go about your scalable startup business, I have the best deal for you. Keep reading below for some of the strategies that can help you to grow your business. Here are some of the most straightforward strategies for your scalable startup: 1. Create A Business Plan One of the most important things that you need to keep in mind while beginning your scalable startup business is that you must have a solid business plan. A business plan is needed as it helps you to ensure that you know what to do next. In addition, it allows you to stay focused by giving you and your startup the direction that it needs. 2. Make Technology Your Friend One thing that you must remember is that you need to make the use of the right tech. This can help you deliver satisfactory results to your customer and help you retain them. When you are able to retain your target audience and turn them into your sales lead, they will ensure that you are able to grow your company. You May Like To Read This: Small Business Entrepreneurship – Small Business, Strategies And Many More! 3. Get The Help Of Social Media Social media is an excellent place if you want to look for some exposure. It helps you to reach your target audience within a very short span. The reach that you achieve with the help of social media platforms is effective and can help you to grow your business. Scalable Startup Entrepreneurship Examples: Know Who To Follow! Scalable startups are a business model that starts small and depends on the benefits of technologies to grow fast and big. Some of the most important examples of these scalable businesses are as follows: Facebook McDonald’s Instagram Twitter Amazon AliExpress Frequently Asked Questions (FAQs): 1. What Are The Examples Of Scalable Startup Entrepreneurship? There are many scalable startups that have come into existence in the past few years. Some examples of scalable startups are Instagram, Facebook, and Twitter. 2. What Is A Scalability Startup? A scalable or scalability business is one in which the company improves its profit as they grow. Their business idea is unique, and they work on their work strategies to reach their goals. 3. What Are The Characteristics Of Scalable Startup Entrepreneurship? The scalable startups are the ones that have unique ideas when they start. They also have a solid strategy to begin their work and run their business successfully. The main aim of these businesses is to ensure that they earn high income through their working strategy. Wrapping It Up! Scalable startup entrepreneurship or businesses are those businesses that start with a unique idea. But, at the same time, they aim to earn a high profit through their marketing and work strategies. Many types of scalable startup entrepreneurship exist today in this world. Some examples of this type of entrepreneurship that are scalable are Facebook, McDonald’s, and Instagram. In case you were looking for the meaning of scalable startup entrepreneurship, I hope that you have found this article to be of help. In case there are any other queries regarding the same, feel free to write them down in the comment section below. Let me know what you think about this article. And if you believe that you can start scalable startup entrepreneurship, go for it! Till then, stay safe and dream big! Read Also: How To Become An Entrepreneur? A Checklist Of Tools For A Successful Advertising Agency Social Entrepreneurship – Entrepreneurship Strategies And Many More!

Why Is It Important To Study Masters’ Degree In Data Analytics?

What is Data Analytics? The word big data has been the buzzword for years now. Whether the data being produced by an individual or the large-scale enterprise, every phase of data requires to be analyzed for benefitting from its Data is gathered from various sources and categorized to analyze different behavior patterns. The question arises – How do we use that data? That is where Data Analytics comes in to enhance the productivity and business gain. Here are 4 main reasons which signify the need for Data Analytics: After researching the fact this has been seen that Data Science is a great field to enter right now. Above all the demand for data science is high. Even more, you can get data science jobs easily once you are done with a bachelor’s degree. Below I am going to discuss the 4 main reasons that will signify the requirement for Data Analytics. Generate Reports Reports are created from the data and are passed on to the respective teams to further action upon for benefits in business. Gather Hidden Insights Hidden information from data is gathered and then analyzed as per the business requirements. Perform Market Analysis – Market Analysis can be done to know the strengths and weaknesses of counterparts. Improve Business Requirement Analysis of Data helps in improving business as per customer requirements and experience. Reasons to consider data analytics course: Well, the Data Analytics course has some significant benefits. Furthermore, the Data Analytics course will enable you to stay in such a domain where you can easily get significant and relevant working experience. Here are the reasons why the data analytics course needs to be considered. 1) Data analytics is important for organizations A sudden rise in data is changing industries. Businesses big or small – are now looking forward to their business decisions being based on data-led comprehension. Data specialists have a huge impact on business strategies and marketing tactics. 2) Gain mastery in Data Management Technologies The first and foremost benefit of getting a master's degree in analytics gives you the opportunity to become proficient in data management technologies that are essential to know. These technologies are quite hard and challenging to learn outside of regular work hours if your current job doesn’t already need them. Having an expert teach these technologies is the most straightforward way to gain mastery of them. 3) Job opportunities on the rise The demand for data analytics is on the rise thus creating great job opportunities for individuals within this field. In today’s time, it is nearly impossible to find a brand or company without a social media presence. Shortly, every company will need data analytics professionals. So getting a master's degree in data analytics is a wise career move that has a destiny in business. 4) High pay scale for professionals of data analytics As time passes, and one gets more experience, the salaries can rise to between £30,000 and £35. Do you know the entry-level salaries for a data analytics professional range between £24,000 and £25,000? 5) Work opportunities in a spectrum of businesses As the requirement for big data has increased in almost every business today, one can decide to work across wide-ranging areas, including business capacity, sales, marketing, finance, data quality, data assurance, and more. Completing a Master’s Degree in Data Analytics with project experience adds greater credibility and makes you readily employable. It also opens up a window of possibilities with jobs ranging from a statistician to a Data Architect. Shape your career effectively with a Master’s degree in it. 6) Enter An Exciting and Future-centric Field Undoubtedly, Data Science is an incredible and exciting field of study. If you are getting a master's degree, you will get a more significant chance in data science than in your undergraduate studies. It means you must explore significant topics that you have yet to have a chance to explore. In this way, you can find an expertise area that intrigues you. If you think that data scientists are involved in the right way, then there are things that you must know. This includes things like AI, predictive analytics, and self-driving cars. This compelling project will help you determine what will work within five to ten years. In this case, a master's degree will also help you develop the skills that enable you to pursue data science. In this regard, you also think about a master's degree as a tool you can easily use as your future proof throughout your career. 7) You Can Learn Online There are several benefits of studying for a master's degree in data analytics. In this case, it will offer you your future career. Aside from that, it gives you a significant and remarkable chance to learn quickly from the entire online environment. Not all colleges and universities offer master's degrees in data science, but alone, you can do it in a fully online course. However, this is becoming a more popular option. You will have several other opportunities to get a master's degree. In addition, several online programs are asynchronous; apart from that, these programs don't have a set of course schedules. It will give you further flexibility in taking courses in the order most suitable for you. 8) Data Science is a Great Career Choice In recent times, several excellent reasons will help you launch a career in data science. Above all, this is a fascinating area with endless prestigious and lucrative opportunities to pursue. In addition, you will encounter such a skills shortage in the field, which will be worth providing significant thoughts on. Here, you can get multiple benefits to obtain a master's degree in data science. There are several fields of data science and other specializations beyond this. While looking for a master's program, it is wise to consider what areas of interest you want most. In Conclusion I have discussed why it is essential to study Master's Degree in Data Analytics above in this article. In this case, pursuing a master's degree in data analytics will open new doors to careers and higher income levels. This happens when the thought is possible. There are several fields of data science and other specializations beyond that. It is wise to think about the areas of the field that interest you the most. Doing this will also help you find potential and vital programs that fit your requirements. I hope you find this article helpful. If you have queries, please comment below! Read Also About: Having Business in Foreigner Country, Advantages and Disadvantages 5 Little-Known Founder Habits To Advance Your Career & Personal Life Delegating And Prioritizing: Tools For Managing Multiple Scheduling Demands

Lease Vs Buy: What’s Better For The USA Based Business

Small business owners face numerous considerations when deciding whether to purchase or lease a business facility. Once a business owner identifies their specific facility requirements and successfully locates the ideal property, they encounter another crucial choice: Should they buy or rent the property? This decision arises in two distinct scenarios: First, when the owner of the desired property is open to either selling or leasing it, and second when you have multiple options, some available for purchase and others for lease. To make this decision confidently, it's essential to evaluate the financial aspects and the determining factors that influence the suitability of leasing versus buying a business facility. Comparing The Economics Of Leasing Vs. Buying What should you go for when it comes down to lease vs buy for business? In business decisions, few choices are as pivotal as determining whether to lease or buy assets. This holds for many assets, from real estate to equipment, vehicles, and more. This decision can have significant financial implications for business owners, and understanding the pros and cons of leasing versus buying is crucial for informed decision-making. Let’s explore the economics of these two options, exploring the advantages and disadvantages of each to help business owners make the right choice for their specific circumstances. The Economics Of Leasing Leasing, as a financial arrangement, is a concept that extends beyond the realm of property and includes various assets such as vehicles, equipment, and even software. At its core, leasing is a method of obtaining the use of an asset for a specified period while making regular payments to the asset's owner, whether it's a lessor or a financial institution. The economics of leasing involve several key factors that affect the decision to lease rather than purchase outright. One of the primary economic benefits of leasing is the conservation of capital. When you lease an asset, you avoid the substantial upfront cost of purchasing it. This is particularly advantageous for businesses, allowing them to allocate their capital to other essential operations or investments. For individuals, it means not having to deplete their savings to acquire a costly asset, whether it's a car, a piece of machinery, or even a home. Leasing often offers more predictable and manageable cash flows compared to outright ownership. Lease agreements typically involve fixed monthly payments over the lease term, making it easier to budget and plan for expenses. Tax benefits can also make leasing an economically attractive option. In some cases, lease payments are tax-deductible as a business expense. This can lead to significant tax savings for companies. However, tax benefits can vary depending on the asset being leased and the specific tax regulations in place. However, There Are Economic Drawbacks To Leasing As Well: Long-Term Costs: Over an extended period, leasing can be more expensive than buying, primarily due to the cumulative cost of lease payments. No Equity Buildup: When you lease, you do not build equity in the asset. It remains the property of the lessor. Limited Control: The lessee must adhere to the lessor's terms and conditions, which can be restrictive. The Economics Of Buying The decision to buy an asset, whether a property, a vehicle, or any significant investment, is a fundamental economic choice with both immediate and long-term financial implications. Understanding the economics of buying involves considering various factors that impact the purchase decision and how ownership affects one's financial situation. One of the central economic aspects of buying is the upfront cost. When you decide to buy an asset, you typically need to pay the full purchase price, which can be a substantial one-time expense. This upfront payment represents a significant commitment of financial resources and can affect your liquidity, especially for big-ticket items like real estate or high-end machinery. Buying an asset often means having complete control and decision-making authority over it. You can customize, modify, or use the asset as you see fit. This sense of ownership can be economically empowering, allowing you to tailor the asset to your specific needs or preferences. Mortgages and loans are common financial instruments for buying high-value assets like real estate or vehicles. These arrangements enable individuals to spread the cost of the asset over time. While loans may involve interest payments, they make the purchase more accessible and can be financially strategic. However, Buying Also Has Its Economic Downsides: Higher Initial Costs: Purchasing assets often requires a substantial initial investment, burdening businesses with limited capital. Risk of Depreciation: Some assets, like vehicles and certain equipment, can depreciate over time, impacting their resale value. Maintenance Costs: Owners are responsible for maintenance and repairs, which can be costly. Reduced Flexibility: Selling owned assets can be time-consuming and might not be feasible in rapidly changing business environments. Factors To Consider When Making The Lease Or Buy Decision The lease vs. buy decision is critical and can significantly impact a business's financial health and long-term prospects. To make an informed decision, business owners must weigh several important factors. Here are key considerations to keep in mind: Financial Considerations The financial aspect is often the cornerstone of the lease or buy decision. One of the initial considerations is the upfront costs. Buying a property typically involves a substantial financial commitment, including a down payment, closing costs, and potential expenses for renovations or furnishing. On the other hand, leasing usually requires a security deposit and the first month's rent, which are notably lower than the upfront costs of buying. Another critical financial factor is the monthly expenses associated with each option. While leasing tends to result in lower monthly costs than buying, owning a property often entails higher mortgage payments. However, these payments contribute to building equity in the property. Additionally, the potential for property appreciation is a financial consideration, as owning a property allows you to benefit from the property's value increase over time. Conversely, leasing may increase annual rent, impacting your financial planning. Lastly, the tax implications are significant. Property ownership can provide tax benefits, such as deductions for mortgage interest. In contrast, leasing does not offer these tax advantages but may simplify financial management. Long-Term Goals Your long-term objectives play a pivotal role in the lease or buy decision. Buying might be the more suitable choice if you are interested in benefiting from property appreciation and potentially selling the property for a profit. On the other hand, if flexibility is a priority, such as the ability to relocate or change your living situation without the responsibilities of property ownership, leasing provides greater adaptability. Understanding your long-term goals is crucial in deciding to align with your aspirations. Responsibilities and Maintenance The responsibilities and maintenance associated with each option are essential factors to consider. Property maintenance costs, such as repairs and upkeep, are the responsibility of property owners. Leasing, however, often shifts these responsibilities to the landlord responsible for maintaining the property. Moreover, property ownership allows for customization and renovation, allowing you to modify the property to your preferences. In contrast, leasing may come with limitations on modifying the property, as any alterations typically require landlord approval. These factors highlight the practical aspects of the lease or buy decision and the degree of responsibility you are willing to undertake. Market Conditions The state of the real estate market at the time of your decision is a critical external factor. It can significantly influence the cost-effectiveness of leasing or buying. Buying may be more advantageous in a buyer's market, characterized by lower property prices and favorable interest rates. In contrast, leasing might be the more prudent choice in a seller's market with rising property prices, as property prices may be inflated, making buying less cost-effective. Duration of Stay Your anticipated duration of stay in the property is a key factor. For a short-term stay, leasing is often a more practical option. Buying may not provide enough time to build equity and recover the upfront costs of property ownership. Conversely, plan to stay in the property for an extended period. Buying can be financially advantageous in the long run, allowing you to benefit from property appreciation and build equity over time. Making The Decision The decision to lease or buy should be based on your business's unique needs, financial situation, and long-term goals. Conducting a thorough cost-benefit analysis, factoring in your specific circumstances, and considering how the economics of leasing or buying align with your business strategy is advisable. Read Also: How Business Owners Can Better Utilize Freelance Work 5 Office Organization Tips Every New Business Owners Must Know Alternative Business Financing – What Is It And How Do You Do It?

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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What Is Scalable Startup Entrepreneurship: Definition, Examples, And More

Why Is It Important To Study Masters’ Degree In Data Analytics?

Lease Vs Buy: What’s Better For The USA Based Business

Customer Service Gripes Revealed In New Survey

Why Consumers leave Items in the Cart According to the Feefo Study?

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

Some of the best businesses go for the following strategies-

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Share this Article

Why In-Company Training Results in Better Employees

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related