A Digital Asset Management Solution Overview

Published on: 17 May 2021 Last Updated on: 31 March 2022
Digital Asset Management Solution

More businesses these days operate exclusively or mainly in the digital world. The digital frontier is the internet and the various software suites that companies use to access it. They might utilize cloud computing for the enhanced security that it offers.

This also means that more companies have extensive and highly valuable digital assets. These businesses must frequently come up with safe yet innovative ways to manage them. We’ll talk about some digital asset management solution basics in the following article.

In this article, we are going to speak with leading professionals from SPW Enterprises. They offer IT asset relocation in Malaysia to both big and small firms. They will help us shed some light on what are Digital Assets and why they need to be taken seriously in 2022.

What Exactly Are Digital Assets?

What Exactly Are Digital Assets?

Before we get into the exact purpose of DAM, or digital asset management, you should understand what we mean when we use this particular term, “digital assets.” That’s kind of a catchall phrase that can include all sorts of things, but let’s run through what a company might mean when they use it.

The most basic way to define the term is to say that digital assets are assets that come in a digital format. Digital simply means the asset in question appears in cyberspace. You cannot physically hold it in your hand.

When a company uses the term “digital asset,” they also probably mean they have exclusive rights to it, and it is their sole prevenance. They would not use the word “asset” if that weren’t the case. Other companies or individuals cannot legally use it without permission or without paying a licensing fee.

Digital assets might include slide decks, images, spreadsheets, files containing text, videos, photos, and so forth. Companies might have a tremendous amount of digital assets that are their intellectual property, or they might only have a few of them. That depends on how big the company is and what exactly it does.

How Can You Manage Digital Assets?

Now, let’s get into the digital asset management concept a little bit more. The reason the average company needs to produce digital assets is to help a customer. They must create the images, photos, text, etc., to help a customer or client through each buying journey phase.

The “buying journey” is the route through which a company leads a client until they produce the finished product that the client wants. If the client wants to get to that end-stage where they’re happy with the deliverable, they must be part of this process through each development phase.

It stands to reason that the digital assets a company creates for a client will include trade secrets of all kinds. The digital assets might feature new tech that the R and D department has produced. It could consist of images, crucial development data, lab test results, and more.

If a company does not bother to get a digital asset management solution to handle all of that, they risk a data leak. Security is definitely one of the main reasons why businesses implement DAM systems. Convenience is another since a DAM system often adds structure and clarity when the client wants a project status update.

What Specifically Can a DAM System Do?

Different digital asset management systems have various functionalities. However, you can count on them to do a few basic things, regardless of the industry or project details.

They can keep all the assets in a centralized location so both the developing company and the client can review them easily. They can look for a file based on its name, the copyright information, associated keywords, technical specifications, and its origin.

If you’re one of these companies that are doing project development for clients, you’ll probably want a DAM system that allows you to find files quickly using advanced filters. If you’re in a vital project status meeting with a customer, they will expect no less.

You’ll also want your DAM solution to ensure marketing and brand compliance. You might be in a field or you may represent clients who are in an area that has governing bodies which demand strict protocol adherence. You must comply with all licensing agreements because if you don’t, these governing bodies can levy heavy fines against you.

You also want a DAM solution that speeds up the project’s time to market, assuming it’s a physical product the company that hired you is going to offer the public. The right digital asset management solution is one that helps you speed through the development process, so your client’s competitors don’t leave them in the dust.

In short, companies that don’t utilize digital asset management solutions often find it hard to compete with ones that do.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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adaptive leadership

An Overview Of Adaptive Leadership

An Introduction To Adaptive Leadership Skills Many people working in managerial positions are interested in developing their leadership skills and learning how to supervise their team more effectively. There can be many challenges to building a good team environment and making sure everyone in your team is able to do their job correctly and efficiently. Adaptive leadership can involve understanding the needs of your staff, the personalities of everyone on your team, and fostering a great workplace environment that encourages people to feel comfortable and promotes productivity and a good work ethic.  Adaptive Leadership An innovative And Simple To Adopt Needless to say, paying attention to all of the factors can be complex and very challenging, even for experienced managers. To handle all of these concerns in a modern workplace, a unique approach has to be taken, which is why the adaptive leadership framework was first developed.  The adaptive leadership approach to leading a team has been formulated with current research and workplaces in mind to provide leaders with the techniques and strategies they need to handle the many challenges they face. This article will introduce you to adaptive leadership and some of its key concepts. 2 Types Of Errors In The Adaptive Leadership In the adaptive leadership framework, there are two recognized problem types: technical and adaptive. No system is combined without an error process, and adaptive leadership is like that. Here are the two main problems of adaptive leadership. 1. Technical Problem: Technical problems are the more simple of the two. They involve issues with a set solution that individuals can reach with the proper, specialized knowledge. An example of this could be a math problem with a single, correct answer.  A trained specialist with the right training can solve the problem and provide the adaptive leadership correcting solution. 2. Adaptive Problem On the other hand, adaptive problems are those designated by the adaptive leadership framework as problems without trained experts who can solve the problem or those without an established rule or procedure as to how they should be solved.  These problems could be open to interpretation or undefined in nature. This is where an adaptive leader is needed to define the problem and then find a way to mobilize the team in order to solve it. 4 Main Working Principles Of The Adaptive Leadership Adaptive leadership involves four main principles in its development and implementation: The principles of adaptive leadership are different and unique. If you like to understand the pulse of adaptive leadership, you have to know based on which regulations the adaptive process is performing. Here are the four working principles of adaptive leadership. 1. Emotional Intelligence  This is the ability of a leader to recognize their own feelings as well as those of others, particularly their team. This trait further incorporates the ability to empathize with others and build quality relationships. 2. Organizational Justice  Adaptive leadership is the strengthening of a community of honesty, trust, and openness. A non-judgemental space where everyone can share gives workers the ability to focus on the job at hand. Along with the specific area knowledge, the overall productivity of the employees is going to enhance. 3. Development  Adaptive leadership is the process of continually learning and encouraging a growth mindset among team members as well. Encouraging and embracing the concepts of the other team members are the key principle of adaptive leadership. So along with development, the innovations are in process. 4. Character Adaptive leadership is the skill of having a good sense of rightness as well as a high level of transparency with one’s team and earning the respect of those you lead. When you are in an adoptive relationship, every system must be simple and transparent for better understanding. Implementing Adaptive Leadership If you are interested in learning more about adaptive leadership approaches and implementing these skills in your organization, consider organizing training for your staff. Many training courses are available both in-person and online to help you build the best management skills possible for your modern workplace. Read Also: Reasons Why Personal Development Should Be a Priority? 6 Signs Of Poor Management That Can Lead To Loss in 2021 Develop Your Organizational Leadership Skills with an Associates of Science Degree Is an online degree in business management worth it?

product placement in movies

6 Shameless Examples of Product Placement in Movies We’d Like to Forget

Imagine you're on the edge of your seat in the middle of an action-packed, spellbinding movie. After a few climactic scenes, the main character makes a frantic phone call. He then cracks open a can of soda. Nothing about this scene seems out of the ordinary. The character is simply quenching his thirst after a big police chase or a kung fu brawl. That is until some familiar brand of soda appears on the can in a big, bold, unapologetic font. Talk about a plot twist. But product placement in movies is nothing new. Old school marketing techniques show how far companies will go to advertise. They'll even go as far to pay directors and producers to feature them in films. There have been great instances of advertising that worked well in films. But there have been plenty of others that were so shameless and unnatural, we wish we could forget them. Here are 6 of the silliest, most cringe-worthy moments of advertising in movies. 1. Starbucks (You've Got Mail): 'You've Got Mail' may be the first film to portray online romance. Given that it takes place in 1998, AOL was practically its own character in the film. Without it, Tom Hanks and Meg Ryan's characters would have never "met" and fallen in love. But AOL wasn't the only company to get prime ad space in 'You've Got Mail.' At the beginning of the film, Tom Hanks quips about the obscurity of Starbucks. His character's snarky commentary doesn't serve much to the plot. But it does help to give the audience somewhat of an introduction to his character. All while appealing to pretentious coffee drinkers like his character in the process. 2. Designer Brands (Sex and the City): Curious which movies with the most product placement made our list? It shouldn't come as a surprise that the 'Sex and the City' film featured dozens of fashion labels. After all, fashion was a constant theme throughout the hit TV series. The series has long appealed to women in the 20-30 age bracket. So, when it went to the big screen, tons of the biggest fashion labels came calling. You better believe Louis Vuitton and Chanel made a handful of cameos throughout the film. But some other products made the cut, too. Nike, U-Haul, Apple, and Marie Claire are just a few of many brand name drops in 'SATC'. Producers and creator Darren Starr were clearly not ashamed. 3. Reese's Pieces (E.T the Extra-Terrestrial): Not all instances of product placement in movies are bad. Certain films have done it so subtly we hardly pick up on the smell of advertising. Steven Spielberg's 'E.T the Extra-Terrestrial' is undeniably one of those movies. Who could forget when Elliot entices E.T by scattering Reese's Pieces around the woods and back to his house? Hershey's certainly cashed in when E.T became a box office hit. But this was back in 1982. So, can product placement still hold merit today as an advertising technique? The technique may actually be more effective than ever before. You can discover more about the different ways this technique continues to work. 4. Popeyes Chicken (Little Nicky): Whereas E.T is a good example of subtle product placement, Adam Sandler's 'Little Nicky' is not. It's one of several Happy Madison comedies that wasn't well-received by critics. But it gained a cult following for its ridiculousness and quotability nonetheless. In one scene, Adam Sandler, who plays the kindhearted son of Satan, learns how to eat with the help of a talking dog. What does he learn to eat with? Popeyes fried chicken. And the large takeout box of it sits in the center of the shot. Even a big K-mart bag makes a small cameo, as well. The scene concludes with Nicky proclaiming how awesome Popeyes chicken is. Not subtle in the least, but the scene is something fans continue to quote to this day. 5. "I Will Not Bow to Any Sponsor" (Wayne's World): Is it any less shameful when a movie calls itself out on its attempts to advertise? Few films are able to make fun of themselves about their blatant attempts to advertise. But the first 'Wayne's World' film provided a plot where it was possible to do so. Wayne and Garth sell their public access show to a big-time TV producer. In the build-up to the climax, the producer confronts Wayne and Garth about their contract. They agreed to air an interview with the show's new sponsor, but Wayne insists otherwise. What follows is a satirical scene of obvious advertisements all surrounding Wayne's opposition. While opening up a box of Pizza Hut, Wayne proclaims, "I will not bow to any sponsor." Wayne goes on to explain that he doesn't believe in "selling out" while holding a bag of Doritos and drinking a Pepsi. Garth also gives his two cents on the idea of selling out while clad in Reebok gear from head to toe. 6. Heineken (James Bond Franchise): The character James Bond has always had an affinity for dry martinis. This trait has inspired fans of the franchise to become martini drinkers for decades. But over the years, James Bond has dabbled in other commercial alcoholic drinks. In 1997, the famous film franchise partnered up with the Dutch beer company, Heineken. Heineken has advertised the James Bond films since 1997's 'Tomorrow Never Knows.' The ads have always been over the top, contributing to the promotional side of the Bond franchise. But Bond himself never drank the Dutch beer until 2012's 'Skyfall.' In one scene, while James Bond is in bed cuddled up with his latest love interest, he drinks a Heineken. For any fan who has ever wished to be like James Bond, this scene is definitely inspirational. At least that's the kind of association Heineken had intended to portray. The Power of Product Placement in Movies: If you've ever watched a movie and noticed an advertisement, you may have reacted one of a couple of ways. You may have hardly noticed or didn't care all too much. You could've felt preyed upon as a consumer or felt the ad ruined the experience. Or, you may have thought to yourself, "Wow. That was actually a great instance of advertising." Product placement in movies allows companies to reach a worldwide audience. Depending on how big the film is, these audiences can reach into the millions. When characters we love use certain products, we're more inclined to buy them. But there are other lots of other innovative and clever ways to advertise in movies - and beyond. If you're in need of some inspiration, check out more advertising news and ideas. Read Also: Online Marketing: Selling Your Product And Services Important Things To Consider When Packaging Your Product

Workforce Management

How Workforce Management Solutions Can Save Time When Rostering And Scheduling Staff

As a manager or HR professional, you know how challenging it can be to roster and schedule staff across different locations and groups. Creating shift patterns shifts, like ad-hoc and both availability as well as non-availability shifts for your employees, can take up a lot of time and resources. However, with the help of workforce management solutions, you can streamline this process and save yourself a lot of hassle. In this informative guide, we'll explore the various factors you need to consider while rostering, as well as scheduling staff and how a workforce management solution can be considered a big help. Considerations To Be Made While Optimizing Electronic Rostering Type of shifts One of the initial things you should consider when using Electronic Rostering is the kind of shift pattern one desires to use. Do you wish your staff to operate for regular hours, or are you a fan of a cyclical pattern? After deciding your desired shift pattern, start working on rostering your employees. This includes assigning particular shifts to every team member. As a leader, you might also optimize the workforce management solution for scheduling holiday periods and breaks. With a solution as efficient as workforce management, you will be able to easily manage these changes, as the software provides real-time updates to everyone's schedule. Determining the location and group strength Another factor to consider when rostering along with scheduling staff is the group size and location. For example, if your business operates across multiple locations, you need to make sure that each location has the right number of staff scheduled to work. You also need to factor in availability-non-availability shifts, which means taking into account staff leave, sick days, and other absences. Workforce management infrastructures like the rostering module by Nextra provide a great way to create availability, shifts, along with non-availability for employees at various designated locations and groups. Perks Of Working With A Workforce Management Solution Offers the flexibility to make swift changes One of the various advantages of applying this solution is the ability to make changes quickly. Rather than making changes manually or contacting each employee individually, you can use the software to update staff schedules in real time. This means that if someone is sick or needs to take an unexpected day off, you can quickly adjust their schedule and ensure that there are still enough staff available to cover their shift. This not only saves you time but also reduces the likelihood of errors and ensures that your business runs smoothly. Related: Corporate Hackathon: Benefits To The Employees Tracks employee attendance efficiently Another advantage of using a workforce management solution is that you can track and monitor employee time and attendance. This includes employee work hours, breaks, overtime, and other important data. With this information, you can analyze employee performance, identify areas for improvement, and make data-driven decisions. Also, with the integration of payroll systems, timesheets, and other financial systems, managers can easily process payroll as well as other related financial functions. Conclusion Rostering and assigning work to staff can be a challenging task for any manager or HR professional. However, with the help of such solutions, you can streamline this process and save time. By optimizing a workforce management solution, it is very easy to create shift patterns, manage availability as well as non-availability shifts, track employee time and attendance, and quickly manage changes.  Nextra's efficient rostering module provides an efficient, easy-to-use solution for rostering your staff and scheduling work, allowing you to focus on other important aspects of your business. With workforce management and efficiency solutions, you can ensure that your business runs smoothly and that your staff is happy and productive. Read Also: Commonly Misunderstood Facts About The Employee Retention Tax Credit The Role of Communication in Employee Retainment How to Keep Remote Employees Productive in 2022