Why Businesses Should Invest In Backblaze’s Cloud Storage?

Published on: 17 May 2021 Last Updated on: 02 January 2025

Online backup services are helping many businesses in storing their files on the web. It is better than using hard drives and other external storage for some reasons, especially for security purposes.

IT nerds in California are so amazed at Backblaze because of how it keeps more data safely. It is named the best cloud storage service with its personal and business backup function.

Cloud storage works to protect old and new files better than Dropbox and other online storage mediums. Its security level is also higher than expected with the help of experts behind it.

Well, before securing your files & data on Cloud storage, you must always think about IT equipment disposal and server recycling. This is to get rid of all the unwanted hardware in the server room, thus creating new space. A data center decommissioning specialist like “Dataknox” can help in such complex ITAD solutions in Newark CA, in a professional way.

If you are in doubt whether Backblaze is good for your business, below is a rundown of benefits you can consider in making decisions.

Four Benefits of Backblaze’s Cloud Storage

1. Easy to Manage:

Backblaze is easy to use and ideal for a wide range of users. Once the backup plan is set, the cloud server will be fully responsible for keeping your files secure.

However, Backblaze is unlike other backup storage that allows user intervention over the files at any time. The software itself will do the tasks for you. This function may not be good for some users but benefits others.

2. Backups File Automatically:

As said earlier, user intervention is limited with Backblaze’s backup storage. The good news is that it keeps files automatically for unlimited storage at a reasonable cost.

This main feature of cloud storage makes the backup process run continuously. It assures keeping files safely at the right places with the help of data centers. Backblaze guarantees to manage your data with less hassle on your behalf.

3. Full Protection Against Data Loss:

The disadvantage of other backup services is providing easy access to files through multiple devices. This may cause data loss if not manage very well. With Backblaze, it promotes data protection that helps to recover files easily when lost or stolen.

It also boasts double-layer security by encrypting all of your files on drives to improve privacy. It helps to prevent hackers to steal your data whenever they wanted.

4. Unlimited Storage:

Lastly, Backblaze can offer businesses extra storage up to quintillion bytes to hold their data. It is huge enough to keep even the files of larger enterprises. That is why this online backup service can be suitable for a wide range of usage.

Moreover, it is very affordable with all the other features it has to offer. Its unlimited online backup is a plus that requires additional cost.

Final Thoughts:

Wrapping it all up, entrusting your business files with Backblaze is the right decision. It protects your data from possible security leaks, unlike other backup storage options. Backblaze is also affordable and yet provides the best storage features for your specific needs. The staff behind will be fully responsible for keeping your files secured and easy to access.

For your data backup needs, contact Backblaze for more details.

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5 Reasons You Should Respond To Every Customer Complaint

Any business encounters a customer complaint at some juncture. Despite the best of intentions, there will be situations when a client leaves feeling dissatisfied. Such a customer may initially try to seek resolution from the business itself, but increasingly, they are more prone to air their grievances on social media platforms. When such negative feedback is published online, it becomes a permanent fixture. This puts business owners and managers in a position where they must make a choice: either overlook the complaint or use it as a platform to exhibit their c for everyone to witness. Here Are Five Prime Reasons You Should Respond To Every Customer Complaint Here are some reasons why responding to customer complaints is crucial for your business's success. 1. Forge Strong Connections Customers tend to be doubtful, particularly regarding reviews. Research indicates that only 39% of consumers believe retailers seriously consider their feedback and an additional 22% feel this simply never happens. Making public responses to your reviews is the initial action towards alleviating these suspicions. Don’t solely concentrate on responding to negative feedback. Yes, one and two-star reviews should be addressed first, but recognizing customers who have given you positive reviews, even with a plain “thank you,” can greatly enhance brand loyalty and demonstrate to the world that you value every piece of customer feedback. Ensure your responses strike the right note. This is your opportunity to initiate dialogue with your customers and exhibit the personable side of your brand, so think deeply about the image you want to project. 2. Motivate Employees When your entire support team commits to elevating customer satisfaction by gaining insights from customer interactions, it naturally leads to fewer disgruntled customers and boosts motivation. Employees feel more motivated and their morale improves when they're not constantly dealing with negative feedback or hostility in every interaction. If you're overwhelmed, you could outsource professional answering services from Absent Answer to handle any high volumes of customer interactions. 3. Complaints Help to Pinpoint Defective Products Regrettably, despite rigorous quality control measures, defective products occasionally reach consumers. Organizations need to be informed about these flawed items by customers to rectify similar issues that might exist in other products. This scenario is especially relevant when a discourteous employee interacts with customers over the phone. Many individuals would prefer not to expend the effort to report such instances of rudeness. However, without this feedback, a manager may remain oblivious, potentially resulting in a single employee driving numerous customers away. 4. Complaints Pave the Way for Service Improvement Opportunities Studies indicate that a customer whose concerns have been addressed satisfactorily tends to be more loyal than a customer who has never had any issues. Complaints provide a chance to demonstrate to the customer that their satisfaction is a priority for the business by implementing service recovery measures. Numerous businesses implement a service recovery strategy to handle those occasional yet significant instances when customers feel their expectations have not been met. A well-executed service recovery program can potentially convert a dissatisfied customer into a loyal patron, who may be more satisfied than if they had never experienced problems. 5. Improved Digital Presence Complaints on review sites and social media are becoming more common. While it might be disconcerting to publicly display a customer's dissatisfaction, remember that potential customers expect to see some negative feedback. The key is demonstrating that your business is proactive and committed to satisfying its customers. Responding to complaints by regretting any less-than-positive experiences shows potential customers they can trust your service. In your response, highlight your eagerness to rectify the situation. Once you've addressed the issue publicly, follow up privately as well. This prevents the possibility of an extended discussion overshadowing your initial response. Generally, you'll be able to resolve the problem and, apart from maintaining a positive public image, you'll also enhance your reputation with the affected customer. Tips on How To Effectively Handle Customer Complaint Responding to customer complaints as soon as possible is crucial as it sends a message to them that the business or organization values their concerns and feedback. Moreover, ensuring customer satisfaction also helps in building and maintaining one’s brand reputation. However, handling and responding to customer complaints is not an easy thing to do. Here are some tips on how to effectively handle customer complaints. Go Through The Complaint The first step to effectively handling a customer complaint is actively listening to the customer and trying to understand the issues that they are facing with your product or service. If you are reading online reviews feedback or complaints sent via email, then don't just skim through. Make sure to read the review thoroughly from top to bottom. While reading through the reviews, you should also try taking notes such as product or service number, day and date of the incident, and any other information that you think is relevant. Carefully reading or listening to the complaint will help you to understand the issues and determine a suitable course of action. Stay Professional and Apologise to the Customer It can be difficult to accept criticism, be it online or face-to-face, especially if it is about your business that you have worked hard to build from the ground up. However, it is crucial that you stay calm while listening to or reading customer complaints, even if you think that they are wrong, lying, or being unreasonable. Getting emotional or worked up over customer complaints and then reacting angrily in front of customers will only escalate the situation and harm your brand’s reputation. So be professional and apologize to the customer even if they are the ones who are in the wrong. You should also be courteous and thank them for reaching out to you and voicing their frustrations and assure them that you are looking into the issue. Most of the time, apologizing immediately to the customer can go a long way toward defusing the situation. Formulate A Course Of Action To Resolve the Customer Complaint Once you have carefully heard or read the customer complaint and understood the issue, try to formulate a suitable course of action. Some problems can be easily resolved, while others may take some time. If the issue can be fixed easily, then you should get back to the customer as soon as possible with the solution. The customer will appreciate the promptness on your part, and it will go a long way in ensuring customer satisfaction. However, there can be issues that cannot be resolved quickly. In that case, you should determine how much time it will take for you to fix the problem. At the same time, be honest with your customers and tell them that you will need some time to fix the issue and provide them with a timeline. Here are some additional tips on what to do after the complaint is resolved: Follow up with the customer after the issues are fixed and make sure they are happy with the outcome. You can ask for their feedback on how you handled the complaint and what you can do better next time. Try to exceed their expectations by offering them something extra, such as a discount, a freebie, or a referral. This will help you turn a negative experience into a positive one and increase customer loyalty and retention. Endnote If you've been neglecting your reviews, feeling too anxious to reply, or simply haven't had the opportunity, there's no more suitable time to start than now. Responding to all your reviews, whether they are positive or negative, can contribute immensely to strengthening trust in your brand and depicting your company as one that genuinely listens and deeply values its customers. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

Tips For Protecting Your Overseas Shipments

The retail business is truly a global pursuit and if you run an eCommerce company, you probably obtain at least some of your products from other countries. But when you ship items overseas, there are additional risks that exist that don’t exist with domestic shipments. For this reason, you have to take extra precautions with your international shipments, from getting maritime insurance to choosing the right freight partner. Here are other tips to ensure your products get safely from point A to point B. Packaging Despite your best efforts, the people who handle your shipments at the docks may not handle them with care. This is why you need to ensure your products are packaged properly when they’re loaded on the ship. Since you can’t be there to package them yourself, it’s a good idea to partner with a logistics provider that offers specialty packaging services. These providers take care to put the right amount of cushioning in the package, the proper security seals on the outside, and an appropriate exterior to prevent damage during transit. Partnering with a logistics provider takes a lot of the guesswork out of shipping overseas. You don’t have to worry about the packaging from the manufacturer not holding up to the rigors of the sea because your logistics provider will take care of this for you. This is particularly important if you are importing fragile items like electronics, artwork, and glassware. Tracking and Monitoring In the not-too-distant past, when you shipped products from overseas, you wouldn’t know if something happened to them until the ship arrived (or didn’t arrive) at its destination. Now, through innovative technology, you can track and monitor your shipments from origin to destination, even while they’re on the ship. Often, you’ll need a logistics partner to enable shipment tracking and monitoring for you, but the transparency you’ll have in the entire supply chain will be invaluable to both you and your customers. Onboard Courier Services Some shipments are so valuable that you might not want to leave them alone for the duration of the voyage. For these highly-sensitive packages, you can hire an onboard courier to maintain the chain of custody from the product’s point of origin to its final destination. Essentially, an onboard courier is a dedicated passenger who watches over your shipment for the entire trip overseas. When a package isn’t ever out of view of a courier, you can be sure it is protected and secure at all times. While this can be expensive, it’s often worth it for valuable shipments that simply can’t be lost, damaged, or stolen. Insurance No matter what you do to protect your shipments, unplanned events happen. For example, you can’t predict the sinking of a cargo ship or a squall that knocks your container overboard. It happens more often than you’d think. This is why you should always, always insure your shipments that are coming from overseas. Conclusion It can be nerve-wracking to put your shipments in the hands of other people when shipping them overseas. Fortunately, by using these tips, you can protect your cargo as much as possible and if the worst happens, you’ll at least be reimbursed for your loss. Additional: Medical Delivery Service: What To Know Execute the Perfect Expo with This Trade Show Checklist Complex Supply Chains Network and Business Complexity 3 Characteristics of The Best Wine Clubs You Can Join as An Avid Wine Drinker!

Creative Pop-Up Event Ideas for Your Business

As a marketer, you probably spend a lot of time trying to nail down abstract concepts to promote your brand. However, have you ever sat down to think about pop-up events? In a word, they can create a buzz in your marketing efforts if executed properly. This article introduces you to creative pop-up event ideas. When implemented with pomp and color, the ideas enable your customers to get up-close and personal with your brand. What is a Pop-Up Event? Pop-up events are temporary events, conferences, parties, or experiences that span a host of creative outputs. Examples of such events are pop-up dining events, a subcategory of their own. Additionally, spontaneous cooking contests, supper clubs, and speakeasies are other examples that attract attendees in large numbers. Pop-up event planning is a big industry worth more than $10 billion in sales. In reality, a 2018 Harvard Business Review Analytic Services survey showed that 93% of business executives prioritize hosting events. Fortunately, the events aren't only for large organizations but also small businesses. With this in mind, it's also crucial that you carefully choose the location of your pop-up event for a lasting impression. Depending on what suits your business best, you could rent a commercial kitchen, private cafes, storefront, cabana, theatre, or mansion. However, ensure to obtain the necessary municipal requirements like permits and licenses. Executing Your Pop-Up Event Ideas Next, put these creative pop-up shop ideas into use to pull the event off successfully: 1. Hire On-Brand Decor Your customers know your brand’s design through your website. As such, it’d help if you keep the decor of your pop-up event similar to your site's. Check with your local event-decor rental companies for on-brand decor. It'll be a bonus point if the decorations are photogenic to make it easy for your guests to post them on social media. 2. Ensure Your Pop-Up Event is Goal-Specific One of the significant factors for any pop-up event is having a crystal clear goal. Consequently, you'll be in a better position to choose the venue, creative design, and have metrics for measuring the event's success. For instance, your goal could be to: Conduct market research Provide your customers with an experience they'll gladly pay for through a product launch. Attract new customers Increase brand or product awareness Promote collaboration with the local community However, you could delve even further into the intricate details of the overall goal. As an illustration, consider the Japanese company Dohtonbori, known for its Okonomiyaki dish. This is a pancake the company makes from organic vegetables. Unfortunately, most of its customers didn’t know this. In order to promote itself as a healthy fast food company, it opened a pop-up shop in a Tokyo neighborhood. It then positioned itself as a "Fast Food Aid" stop, with the staff dressed in pharmacist white. They would then accept fast food receipts and exchange them for pill vials comprising crucial nutrients missing from most fast foods. On the temporary retail space walls were huge clear tubes holding a year's supply of supplements. Overall, the aim was to show customers the number of nutrients they don't get from other fast foods, but they're present in Dohtonbori’s offerings. Later, the company posted the short film on YouTube, attracting over a million views within the first few days. While the company sold nothing in the pop-up shop, the message was loud, clear, memorable, and effective. Traffic at this company increased by 125%. 3. Use Digital Signage to Attract More Customers Whatever venue you choose for your pop-up event, consider incorporating digital signage as one of your pop-up event ideas. Markedly, digital signage marketing is a trend that effortlessly enhances your marketing efforts. A Mood Media survey showed that 68% of shoppers are highly likely to purchase a product marketed through digital signage. Another 44% of the respondents said digital signage ads would draw them towards the promoted product instead of the one they initially intended to buy. With this in mind, it’s no wonder that you should use digital signage in your pop-up party. Its benefits include: Setting the tone by using attractive signage content to enhance the ambiance of your pop-up stores Promoting and enhancing brand awareness by immersing your customers in your brand's values. You can uniquely use one screen to display hundreds of images or branding elements. Boosting location-specific sales and offers, allowing for more control and flexibility over the content you display. Creating an interactive and memorable experience through digital signage apps like social walls. For example, your pop-up store visitors can post on social media platforms like Instagram. Then, display their posts on your digital display screens to boost customer engagement. Final Thoughts Holding a successful pop-up party is a matter of putting creative pop-up event ideas into use. With some planning, proper logistics, and much preparation, you can hold an event that your customers will never forget. Besides, it could be the one that spreads word and interest about your brand, bringing in more customers. Additional Reading: Creative Marketing Strategies to Put Your Small Translation Business Lucrative Business Ideas to start Near Water Bodies Six Low-Investment Business Ideas You Can Start Today

Why Businesses Should Invest In Backblaze’s Cloud Storage?