Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

Published on: 02 June 2023 Last Updated on: 11 September 2024

In today’s hyper-connected world, consumers are constantly bombarded with advertisements across multiple channels. To effectively engage your target audience, it’s essential to adopt a multi-channel marketing strategy that integrates various touchpoints.

One channel that should not be overlooked in this approach is digital out-of-home (DOOH) advertising. With its unique ability to captivate consumers in public spaces, DOOH offers several compelling reasons why it should be an integral part of your multi-channel marketing strategy.

Extended Reach and Increased Visibility:

DOOH advertising provides an opportunity to expand your brand’s reach beyond the confines of online and traditional media. By leveraging strategically placed digital displays in high-traffic areas such as shopping malls, airports, and transit stations, you can expose your brand to a larger audience.

Unlike other advertising channels that are limited to specific devices or platforms, DOOH has the advantage of reaching consumers when they are outside their homes, making it an effective way to generate brand awareness and increase visibility.

According to a study conducted by Nielsen, DOOH advertising has the potential to reach 90% of the population in some markets (1). By including DOOH in your multi-channel marketing strategy, you can tap into this vast audience and ensure that your brand message reaches a diverse range of consumers.

Targeted and Contextual Messaging:

DOOH advertising allows for highly targeted and contextual messaging, enabling you to deliver relevant content to specific audiences. DOOH networks often provide advanced targeting capabilities based on factors such as location, time of day, and audience demographics. This level of granularity allows you to tailor your messaging to resonate with the specific audience present at a given location, enhancing the relevance and effectiveness of your campaigns.

For example, a sports apparel brand can display ads promoting its latest collection near gyms or sports facilities, targeting fitness enthusiasts. Similarly, a cosmetics brand can showcase its products in high-end shopping districts to attract its desired demographic. By leveraging the targeting capabilities of DOOH, you can ensure that your message reaches the right people at the right time and place.

Seamless Integration with Digital Channels:

DOOH advertising seamlessly complements your digital marketing efforts by bridging the gap between offline and online channels. With the rise of technologies like near-field communication (NFC), QR codes, and mobile integrations, DOOH campaigns can drive engagement by encouraging consumers to interact with your brand through their smartphones.

For instance, a DOOH ad can display a QR code that leads consumers to a landing page or a mobile app where they can learn more about the product, make a purchase, or participate in a contest. By integrating DOOH with digital channels, you create a cohesive brand experience and increase the chances of converting offline interactions into online actions, ultimately driving customer engagement and conversions.

Enhanced Creativity and Engagement:

DOOH advertising offers unparalleled opportunities for creativity and audience engagement. With dynamic digital displays, you can deliver captivating and visually appealing content that captures attention and leaves a lasting impression. The ability to incorporate motion, animation, and high-resolution visuals enables you to tell compelling stories and convey your brand’s message effectively.

Moreover, DOOH campaigns can incorporate interactive elements such as touchscreens, motion sensors, and augmented reality (AR), enabling consumers to actively engage with your brand. These interactive experiences foster deeper connections, increase brand recall, and encourage social sharing, amplifying the impact of your marketing efforts.

For example, an automotive brand can create an interactive DOOH display where passersby can virtually customize the features of a car and visualize it in real time. This hands-on experience not only generates excitement but also allows potential customers to interact with the brand in a memorable and engaging way.

Measurable and Data-Driven Insights:

Like other digital channels, DOOH advertising provides valuable data and insights that can inform your marketing strategies. Metrics such as impressions, dwell time, and interactions can be tracked and analyzed to gauge the effectiveness of your campaigns. By leveraging these insights, you can optimize your DOOH messaging, make data-driven decisions, and allocate resources more effectively.

In addition to these basic metrics, DOOH can leverage advanced technologies for even more granular data. For instance, facial recognition technology can provide demographic information about the audience, allowing you to gauge the composition and characteristics of the viewers. This data-driven approach helps you understand your audience better, refine your targeting, and tailor your messaging to maximize engagement and conversions.

Unique Brand Experiences:

DOOH allows you to create unique and memorable brand experiences that are difficult to replicate through other channels. Whether it’s a large-scale projection, a digital billboard takeover, or a stunning interactive display, DOOH enables you to captivate audiences and differentiate your brand from competitors. By providing immersive and innovative experiences, you can create a strong emotional connection with consumers, ultimately driving brand loyalty and advocacy.

For example, a fashion brand can collaborate with an artist to create a mesmerizing digital art installation that showcases their latest collection. This visually striking display not only attracts attention but also associates the brand with creativity and innovation, leaving a lasting impression on viewers.

In conclusion, digital out-of-home advertising should be an integral component of your multi-channel marketing strategy. By incorporating DOOH into your overall marketing mix, you can expand your brand’s reach, deliver targeted messaging, seamlessly integrate with digital channels, foster engagement, gather valuable data, and create unique brand experiences.

By leveraging the power of DOOH alongside other marketing channels, you can maximize the impact of your campaigns and effectively engage with your target audience in both offline and online environments.

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Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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5 Most Common Digital PR Mistakes And How To Avoid Them

Introduction Do you know if done in the right fashion, Digital PR can help a brand in several different ways from sales to branding? Are you looking to pursue a Digital PR strategy but do not want to make some of the most common mistakes? Have you tried listening to the advice of some of the leading firms and thought leaders in the field of Digital PR? In the last few years, more and more brands want to pursue a Digital PR strategy in an aggressive manner. It needs to be pointed out that the needs and requirements of every business are not the same as Digital PR. This means that a one-size-fits-all strategy does not work when it comes to Digital PR. In this article, we speak to some of the leading names in the PR world and ask them about five common mistakes, which brands should always look to avoid. Digital PR: What is it? Digital PR refers to a set of online marketing activities and strategies pursued by an individual or a brand with the following expectations- Increasing the sales, revenues, and profits of a brand Establishing and building relationships with existing and prospective target audiences Creating collaborations and partnerships with journalists Building brand exposure and visibility in its relevant niche Attempting to become a thought leader in the industry Whether it is search engines or social media, or press releases, digital PR covers almost all platforms. With the rise in the number of consumers searching for brands online, digital PR is also strongly linked to a brand’s reputation management. List of 5 Most Common Digital PR Mistakes 1. Not establishing relationships with Smaller Publishers- Many brands make the mistake of trying to establish and build relationships with only the big publishers. They do this because of the increased traffic on big platforms helps brands. However, if you start building relationships with smaller publishers, when they become bigger, they will not forget your favor. Brands should look to strike a balance. 2. Not paying attention to the quality of the Content- Sometimes, brands end up spending so much time, energy, and money in making contact, negotiations, and getting the deal done that they fail to focus on the content. This is one mistake, which should be avoided under all circumstances. You should always ensure that content takes priority over everything else in your digital PR efforts. 3. Not fixing Objectives or KPIs? Doing Digital PR just for the sake of it is not going to help you in any way. There should always be a strategy and a campaign, to help achieve some objectives. This means that brands should fix what they are trying to achieve from the digital PR efforts. This will help give the campaign a direction and make everyone understand what they are after. 4. Blindly believing in the Publisher- Remember how the Influencer Marketing scam rocked the industry in early 2019? It was found that nearly all major influencers were paying for their followers and engagement. Brands have lost billions of dollars believing in the profile of influencers blindly. Make sure to verify and research everything before you proceed with the publisher. This will protect your investments. 5. Not taking help from Innovative Strategies and Technologies- It is important to innovate and think-out-of-the-box at times. If you are not doing the same, you stand the risk of becoming obsolete because of following all the old strategies. Run something new and use CRM tools and data to inform your decision-making process. Without using the latest technologies or strategies you cannot expect your digital PR to perform in a certain way. The Final Word Making experts state that being successful at Digital PR is an art. This is the reason why some brands are tearaway success when it comes to this, while others are not. If you follow the article, you will be able to save yourself from committing five mistakes that will ultimately contribute to making your digital PR successful. Read Also: How Digital Advisors have Transformed the Investment Sector Essentials For Digital Marketing Effective Ways to Utilize Digital Marketing

Content Marketing: Tips For Better Results

Content marketing has been around for quite a long time, and it is the go-to marketing strategy for many businesses nowadays. But everybody uses it, and the results they get are more or less along the same lines…in terms of the time they take to materialize. What if you’re looking to get better results from your content marketing endeavors? What if you want to do some smart work rather than hard work? In this post, let’s take a look at some answers to this question. What Is Content Marketing? Content marketing is basically defined as the type of marketing that involves creating and publishing/distributing content to a certain audience. The purpose of distributing this type of content is to increase awareness of the product/services so that they can be sold more. While “content,” in this context, refers to the content of all types, mostly written stuff is utilized for marketing purposes. This type of marketing takes different shapes and forms. Some people can engage in content marketing by writing and publishing blogs regularly. Others can utilize their product pages as a medium to engage in marketing, i.e., by making the descriptions and the visuals, etc., appealing and attractive. Actually, instead of mentioning them here somewhat haphazardly, let’s look at some of the content marketing methods in detail before moving on to the tips. What Are Some Common Methods Of Content Marketing? Here are a few of the common ways in which content marketing is employed. Blogs: Blogs, especially when created by a professional writing service, have a key role that goes beyond just advertising products or services. Their main goal is to educate and engage readers. This approach helps grow a brand's readership and audience. By providing valuable and informative content, the brand naturally attracts more people. This isn't just a marketing strategy; it's about genuinely helping readers. As more people find the blogs helpful, they start to trust and follow the brand, leading to increased business opportunities. With the help of a blog writing agency such as Compose.ly, brands can consistently deliver high-quality content that connects with their audience. Emails: Email marketing is technically a marketing strategy on its own, but since it almost always utilizes content of some sort, it can also be mentioned in content marketing. In an email marketing campaign, individuals are reached out separately by the brand. These emails can either inform the recipient about some sort of new product release, a sale or a special discount, etc. Newsletters: Newsletters are technically emails, but they are not like other messages that are typically used and sent in an email marketing campaign. While the latter, for the most part, directly promote the offerings of a brand, newsletters are geared toward educating the readers. You can think about them to be a type of hybrid between a blog and a typical email marketing message. E-books: While this one is a more elaborate step than what brands usually do, it is a good way to engage in content marketing. Now, with all that out of the way, let’s take a look at some tips that you can follow to get better results from your content marketing endeavors. Tips For Getting Better Results From Content Marketing As we mentioned earlier, while content of all types can be employed in content marketing, written content is the most common…and perhaps the toughest to create. That is why our tips will be geared towards it in particular. Don’t Write Like A Robot, And Don’t Write For Robots In that rather wordsmith-is line, we’ve summed up one of the most important principles of writing online content. Firstly, when you write content for marketing purposes, be it of whatever type and kind, you should make sure that your tone is friendly, communicative, and human-like. Mind you, there are exceptional cases where a totally opposite tone would be more suitable, but we are talking about the common cases here. This is what we mean by not writing like a robot. Here is what you can do to make your writing tone fall into this criterion. Of course, depending on the situation at hand, some of these tips may not be very applicable. Try and refer to the reader as “you” and yourself as “I” or “we.” This is one of the basic and simplest ways to make your tone look more natural and human-like. Since you have to make your written content look more like a conversation than a piece of written text, you should reduce your overall use of passive voice. People hardly use passive voice when they speak. I mean, I could have just said, “The passive voice is hardly used by people when they speak,” but I did just make my point. Keep sentences short. Keeping your sentences short can also give a natural touch to your writing and make it more reader-friendly. The second part of our tip was Don’t write for robots. We should actually clear this up a little before moving on. Nowadays, a lot of content marketing is done via search engines. When people write blogs, they channel them to their readers via search engines. The same goes for a lot of other types of content, like product descriptions and e-books, etc. Now, in a bid to make their content look nice to the search engines, a lot of people can end up making it look too mechanical, erratic, and awkward for human taste. Consider the following example: We offer the best ramen in Tokyo. Our quality ramen store in Tokyo is very good. Buy quality ramen near me in Tokyo. (Note the atrocious keyword usage) Good content? For the search engine, maybe. For the reader? It’s just gibberish. You have to avoid doing this sort of stuff when writing content for your audience. You should strike a balance between making the content appealing for SEs as well as your human readers. Do Proper Research…And Use It When it comes to content marketing materials such as blogs and newsletters, your aim should be to provide reliable and educative content to your audience. This can only be done if you do proper research and then utilize it when writing the content itself. In this part, let’s look at how you can do research properly and what benefits you can get from it. Here are some things that you can do for effective research: Look for popular and reliable sources on the internet. Before you start gleaning information from anywhere, you should establish its reliability first. Once done, be sure to find out relevant facts and figures to add to your content. This tip is, of course, subjective. In some types of content, adding facts and figures may not be very suitable. However, it can be a good idea in things like blog posts, emails, and the like. If you find yourself in a situation where you have to use some material from a source verbatim in its actual form. (More important than implementing theoretical and conceptual information is the utilization of the data you get from audience research. In other words, you should conduct audience research and then use the details that you find to adjust your content as per the needs of the audience. When we say “audience research,” we basically refer to using analytical tools to find out necessary information and details about your audience, such as the details about their age, gender, location, and so on.) Now let’s look at what benefits you can get by doing and incorporating research into your work. Authority: When your content is backed with research, it comes off as authoritative. For example, when you present a stat for a certain situation or occurrence, it looks more grounded as compared to an opinionated guess. Up-to-date information: Conducting research can also get you in touch with up-to-date information. By not researching your material before writing it, you can get stuck with old, outdated information that can neither help you nor your readers. Value: When your content is based on research, it provides value to your readers. For problems, it can provide solutions. For choices, it can provide expert opinions. This sort of content is a lot more potent in building a better readership and for growing your brand. Aim For Content Perfection Perfection is not attainable, but if we chase perfection, we can catch excellence. Vince Lombardi It’s a bit of a dramatic way to start off this heading, but it does make the point that we want. No content is perfect because perfection (least of all in written content) is not achievable. But if you aim for the bullseye, you can land somewhere close to it. That is why you should make all the effort possible to remove all types of imperfections from your content. Grammar errors: Grammar errors are by far the most common and most harmful errors that you can make in your content. You should be proactive about avoiding such errors during the writing phase. And once you do write the content, you should take steps like proofreading the content and using an online grammar checker to weed out the remaining ones. Clunky readability issues: Readability issues, such as confusing words, long-winded sentences, and weird phrase choices, can also adversely affect the quality of content. you can remove these types of imperfections from your content by using an online AI-driven paraphrasing tool. A good AI paraphraser can improve the readability of the provided content during the rephrasing process. Plagiarism: Plagiarism is like the diamondback of content imperfections. You can’t spot it quickly enough, and it can kill the quality of your write-up without you realizing it. Removing this imperfection is necessary and tricky at the same time. The best way to go about it is to use an online plagiarism checker and then analyze the results to take the steps you need. Conclusion A lot of brands do content marketing nowadays. But, to bring yourself a cut above the others, you have to follow some best practices. We’ve outlined a few of those in the post above. Read Also : How To Monitor The SEO Health Of Your Website Best SEO Tools For Ranking The Website Get A Return On Investment With Your SEO

How to Get What You Want at Work By Strategic Negotiation

There are things at work that employees want to get and things that employees want to achieve at work, but they keep thinking that it is hard. However, there is something that employees can use to get the things that they want, and that is through strategic negotiation. Negotiating is one of the things that people seriously don’t like. Whether it is a confrontation or mindset that they are people that don't deserve to win, there are a lot of people who avoid any situations which require negotiation. However, strategic negotiation doesn’t have to be always like that. Negotiation can be helpful to achieve the things that you want. Here are the things that you can do to utilize strategic negotiation in getting something at work successfully. Always Prepare When entering a negotiation without a proper plan, strategy and preparation can already conclude your defeat. Always prepare for the battle. Start with yourself. Ensure that you are apparent on the things that you want. Conducting research is important. It can be helpful to understand their needs, as well as their weaknesses and strengths. Ask for your manager or co-employees for some help and opinions. Take Your Time Instant approval for any request at work can tend to be lousy. Some managers do not enjoy negotiating and want to get done with it as soon as possible. It is understandable. However, it is important to take time on asking for something. Just like SEO experts in NYC who take their job seriously, It’s much better when you don’t rush things. Negotiating Process is Continual, Not an Individual Event Excellent negotiating results are just an outcome of a healthy relationship with the involved party. It is necessary to cultivate a relationship ahead of time. For the same reason, it is important that you constantly look for opportunities that will grow your relationship with the management. There are cases that even before having any discussions, managers determine the outcome already. Find the Bargaining Chip In addition to taking advantage of someone’s weaknesses, focus on taking extreme advantage of your strengths. It is essential to establish a firm foundation while negotiating. You can also demonstrate your expertise and knowledge about things. However, make sure that the skills that you’ll show will have a substantial impact on the thing or position that you need. It can determine a good result especially if the managers see that you deserve it. You are already establishing your credibility at work. It is challenging playing catch-up while negotiating, so it is better to take the initiative and guide the process in the direction that will favor you. Don’t Tag Your Ego Along Employees who attain success in getting the things that they want don’t usually show that they care about the result. However, it is their strategy to make the other side feel that it is okay to reject them, just as long as they tried. Timing is Everything Timing is everything, so it is important to pay attention to it. Timing is key in any negotiation. It is important to know what to ask, but you also need to be sensitive when to ask for it. There are times that you can go forward, and there also times that you need to wait. It is best to look for the best time before pressing for the thing that you want. However, watch out of pushing things too hard, because it may pollute a long-term relationship with you boss. Go For a Win-Win Solution Throughout the negotiation, always try to determine things that are acceptable for the management. It can be a mixture of various things that aren’t necessarily everything that you wanted. It is important that you understand the management or your supervisor's priorities, like how you also understand your priorities. So it is better to think of the things that you would do if you were in their position. When constructing a negotiations or requests to your boss, it is okay to attempt in satisfying some of the company's priorities but make sure that it doesn’t weaken your position. Always be ready to give up some things in exchange for the things that you want. It is smart if you know your limits, and how far are you willing to go just to get the deal. Stick To Your Principles As an individual and employee, you will have your set of values and principles that you don’t want to compromise. If you see that the negotiations will break some of those principles, then it can be something that you can throw away. Getting What You Want You can compare successful negotiation to a chess game. It requires different things like awareness, creativity, timing, and anticipation of your opponent’s next move. When using negotiation to get something from work, it is important to anticipate that your boss might have something up their sleeve to rebut and say no to your request. Your moves must be progressive so that you can expect the same from your boss. While creating the plot of the strategy, it is important that you anticipate the end game. Also, you need to be ready for the outcome. After getting the job done, and getting what you want, it is appropriate to end the negotiation with a handshake. Takeaway As an employee, some requests and promotions seem too hard to attain. Negotiations can be helpful for employees to have an approval on the requests and promotions that they are aiming. With proper planning and an in-depth strategic negotiation, you can easily achieve it. The things listed above are the things that can help you get what you want at work.

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

Extended Reach and Increased Visibility:

Targeted and Contextual Messaging:

Seamless Integration with Digital Channels:

Enhanced Creativity and Engagement:

Measurable and Data-Driven Insights:

Unique Brand Experiences:

7 Online Promotion Methods For Your Next Live Performance

Content Marketing: Tips For Better Results

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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How to Get What You Want at Work By Strategic Negotiation

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

Extended Reach and Increased Visibility:

Targeted and Contextual Messaging:

Seamless Integration with Digital Channels:

Enhanced Creativity and Engagement:

Measurable and Data-Driven Insights:

Unique Brand Experiences:

Share this Article

7 Online Promotion Methods For Your Next Live Performance

Content Marketing: Tips For Better Results

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Popular

Follow Us

Recent

Related