Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

Published on: 02 June 2023 Last Updated on: 11 September 2024

In today’s hyper-connected world, consumers are constantly bombarded with advertisements across multiple channels. To effectively engage your target audience, it’s essential to adopt a multi-channel marketing strategy that integrates various touchpoints.

One channel that should not be overlooked in this approach is digital out-of-home (DOOH) advertising. With its unique ability to captivate consumers in public spaces, DOOH offers several compelling reasons why it should be an integral part of your multi-channel marketing strategy.

Extended Reach and Increased Visibility:

DOOH advertising provides an opportunity to expand your brand’s reach beyond the confines of online and traditional media. By leveraging strategically placed digital displays in high-traffic areas such as shopping malls, airports, and transit stations, you can expose your brand to a larger audience.

Unlike other advertising channels that are limited to specific devices or platforms, DOOH has the advantage of reaching consumers when they are outside their homes, making it an effective way to generate brand awareness and increase visibility.

According to a study conducted by Nielsen, DOOH advertising has the potential to reach 90% of the population in some markets (1). By including DOOH in your multi-channel marketing strategy, you can tap into this vast audience and ensure that your brand message reaches a diverse range of consumers.

Targeted and Contextual Messaging:

DOOH advertising allows for highly targeted and contextual messaging, enabling you to deliver relevant content to specific audiences. DOOH networks often provide advanced targeting capabilities based on factors such as location, time of day, and audience demographics. This level of granularity allows you to tailor your messaging to resonate with the specific audience present at a given location, enhancing the relevance and effectiveness of your campaigns.

For example, a sports apparel brand can display ads promoting its latest collection near gyms or sports facilities, targeting fitness enthusiasts. Similarly, a cosmetics brand can showcase its products in high-end shopping districts to attract its desired demographic. By leveraging the targeting capabilities of DOOH, you can ensure that your message reaches the right people at the right time and place.

Seamless Integration with Digital Channels:

DOOH advertising seamlessly complements your digital marketing efforts by bridging the gap between offline and online channels. With the rise of technologies like near-field communication (NFC), QR codes, and mobile integrations, DOOH campaigns can drive engagement by encouraging consumers to interact with your brand through their smartphones.

For instance, a DOOH ad can display a QR code that leads consumers to a landing page or a mobile app where they can learn more about the product, make a purchase, or participate in a contest. By integrating DOOH with digital channels, you create a cohesive brand experience and increase the chances of converting offline interactions into online actions, ultimately driving customer engagement and conversions.

Enhanced Creativity and Engagement:

DOOH advertising offers unparalleled opportunities for creativity and audience engagement. With dynamic digital displays, you can deliver captivating and visually appealing content that captures attention and leaves a lasting impression. The ability to incorporate motion, animation, and high-resolution visuals enables you to tell compelling stories and convey your brand’s message effectively.

Moreover, DOOH campaigns can incorporate interactive elements such as touchscreens, motion sensors, and augmented reality (AR), enabling consumers to actively engage with your brand. These interactive experiences foster deeper connections, increase brand recall, and encourage social sharing, amplifying the impact of your marketing efforts.

For example, an automotive brand can create an interactive DOOH display where passersby can virtually customize the features of a car and visualize it in real time. This hands-on experience not only generates excitement but also allows potential customers to interact with the brand in a memorable and engaging way.

Measurable and Data-Driven Insights:

Like other digital channels, DOOH advertising provides valuable data and insights that can inform your marketing strategies. Metrics such as impressions, dwell time, and interactions can be tracked and analyzed to gauge the effectiveness of your campaigns. By leveraging these insights, you can optimize your DOOH messaging, make data-driven decisions, and allocate resources more effectively.

In addition to these basic metrics, DOOH can leverage advanced technologies for even more granular data. For instance, facial recognition technology can provide demographic information about the audience, allowing you to gauge the composition and characteristics of the viewers. This data-driven approach helps you understand your audience better, refine your targeting, and tailor your messaging to maximize engagement and conversions.

Unique Brand Experiences:

DOOH allows you to create unique and memorable brand experiences that are difficult to replicate through other channels. Whether it’s a large-scale projection, a digital billboard takeover, or a stunning interactive display, DOOH enables you to captivate audiences and differentiate your brand from competitors. By providing immersive and innovative experiences, you can create a strong emotional connection with consumers, ultimately driving brand loyalty and advocacy.

For example, a fashion brand can collaborate with an artist to create a mesmerizing digital art installation that showcases their latest collection. This visually striking display not only attracts attention but also associates the brand with creativity and innovation, leaving a lasting impression on viewers.

In conclusion, digital out-of-home advertising should be an integral component of your multi-channel marketing strategy. By incorporating DOOH into your overall marketing mix, you can expand your brand’s reach, deliver targeted messaging, seamlessly integrate with digital channels, foster engagement, gather valuable data, and create unique brand experiences.

By leveraging the power of DOOH alongside other marketing channels, you can maximize the impact of your campaigns and effectively engage with your target audience in both offline and online environments.

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Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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Make Sure Your Product Hits the Market As Soon As Possible

If you have a product that you want to make and market, there are countless things that are surely on your mind. Be it supply, production, or marketing, it can be pretty overwhelming to keep track of everything. In most cases, the packaging comes last and at that point, people no longer have the energy and the will to innovate and experiment. That’s why most people work with box manufacture and design professionals. However, there is a way to optimize your packaging process and make sure that your product is available on the market as soon as possible. Here’s what you should do. Shape and Size Matter : Before you make a decision about what kind of packaging you need and want, you need to be clear about the size and the shape of your product. There are certain norms and traditions when packaging certain products. You can learn more about that here https://www.boxcoop.com/boxes-by-industry/. However, even if you don’t want to follow in the footsteps of others, there are still certain designs and shapes which are not suitable for certain product sizes and shapes. What’s more, even the weight and fragility of the product can be an issue that takes serious deliberations when picking the perfect packaging option. Choose the Right Material : Not only the design options are limited by your product, so are the materials you can use. For instance, it is really difficult to package fragile products in a thin, one-layer paperboard without risking breakage. Once again, there are some typical and traditional packaging options for various product types. For instance, high-end electronics are typically packaged in thick, highly compressed cardboard boxes, whereas food items tend to be safe enough in thin paperboard, and so on. However, if your product is not limited by such factors, it is entirely up to you what kind of material you choose. In that case, you can take other factors into account, including the price, the availability of printing options, and so on. Collaborate with Professionals : When choosing your partners, there are several factors which you need to take into account. Some people will give you fantastical prices and timelines which they are not very likely to uphold. Make sure that you only collaborate with people with good track records. You can do a lot of research online and find genuine and verified information about the company you want to do business with. The old maxim ‘if it’s too good to be true, it probably is’ makes perfect sense in this situation. Manufacturing anything costs money and takes time. Assess whether your proposed partners can actually deliver what they are promising. You can also ask for samples of their work to evaluate the quality of their work. Speak Your Mind : Once you have been given the preliminary packaging concept, it is time to give your opinion. There is plenty of time to make adjustments and change things that you don’t like before the sample is manufactured on a larger scale. The graphic designers from your packaging manufacturers will surely do as much as they can to reach a mutually agreeable option. However, once you approve the design, it is likely too late to change anything in the packaging design, at least for the first batch, so make sure you genuinely like it and want it to represent your product. Once your product is ready to hit the market, you should be confident that you have chosen the right packaging and the right design options. Read Also : How To Get Product Ideas For Your E-commerce Business 5 Steps On How To Market Your Business Using Social Media Get The Details On How Sferic Protect Can Benefit Your Business & Its Safety

Shouldn’t On-Demand Workers Get Workers’ Compensation?

Things have changed significantly for American workers in recent years. More and more Americans are working not as employees, but as independent contractors. Some people call it contracting or freelancing, but the implications are always the same - a worker is hired for a particular service and is paid a rate (hourly or per job) for that service. While working as an independent contractor might be the preferred choice of some workers, it is more often than not an arrangement born out of necessity, facilitated by a growing sea change in the relationship between labor and business. Contractors might have a bit more freedom in the way they do their jobs but, as many freelancers have discovered, there are plenty of drawbacks to working as an independent contractor. They pay their own taxes, lack many of the benefits associated with full-time employment and - perhaps most concerning - they aren’t protected when it comes to injuries suffered on-the-job. It’s this lack of compensation for workplace injuries that brings us to a growing discontentment for a large subset of independent contractors - on-demand workers. What is an On-Demand Worker? On-demand workers are the people who pick us up when we hail a ride with Uber. They are the workers who come clean our house or fix a leaky pipe when we book someone on our Handy app. In short, on-demand workers are those that spring into action when we request a service from a company that relies on freelance labor. The “Ride-Share” Economy’s Impact on Workers Every few weeks or so, you’ll find a news story or press release about another company that wants to become the Uber of something. Handy wanted to become the Uber of household cleaning. Cargo wanted to become the Uber of shipping. The list goes on and on. The financial success and the immense popularity of ride-share services have prompted companies to look for ways to incorporate the ride-share business model into other services, and many of them have been successful in doing so. These “on-demand” services are not just popular in the business community, they are popular with consumers, too. In many cases, the services offered by the new breed of businesses are more affordable and, in some cases, more responsive to a customer’s needs. It might be tempting for consumers to think of these services as a much more direct way to communicate with someone who is providing the service they need. The truth, however, is a little more complicated than that. The driver who picks us up, or the handyman who comes to fix our sink, is working on contract through the business who runs the app we use to summon them. The money that we pay that worker is divided between the worker and the business they work for. Many of these businesses have requirements that their workers must meet before they can do their job. Workers don’t have the level of control over their jobs that one would typically associate with an independent contractor, yet they are provided at the same level of benefits. In other words, they are provided with no benefits. Read also: Making Your Office Safer for Workers No Security for On-Demand Workers On-demand workers can suffer injuries just like any other subset of workers. A high percentage of workplace injuries are transportation-related. Many workers suffer injuries while moving goods or traveling for work. When you consider the fact that on-demand workers spend a good deal of their time in transit from one job to another (or, as is the case with drivers for ride-share services, all of their time in transit), it’s no surprise that these workers face just as many, if not more, hazards while on the job as those who are considered to be employees. To zero in even more on just how dangerous some of these jobs can be, let’s look at taxi drivers and chauffeurs, whose jobs are virtually identical to Uber and Lyft drivers. Taxi drivers and chauffeurs have fatality rates five times those of the average worker. On-demand drivers face the same risks - vehicle accidents, violent attacks - yet they aren’t given the financial security that other workers receive. If an on-demand worker is injured on the job, the company that they work for will not be held accountable for the injuries of their workers. That worker will be left without the security that so many of us enjoy as a fundamental right. They work just as hard. They observe the requirements set out by the company that employs their services, yet they are guaranteed nothing when something goes wrong. Contractors “In-Name Only” Understandably, many on-demand workers are growing increasingly dissatisfied with their classification as independent contractors. This is evidenced in a number of lawsuits in which workers are seeking to be treated with the same rights and benefits as other types of workers. This has been happening in the trucking industry for some time, an industry that has shifted from one heavily reliant on employed drivers (who used to be more likely to be union members) to one of the independent workers, and this industry suffered major labor shortage as a result. In one high-profile lawsuit, an appeals court found that FedEx incorrectly classified their drivers as contractors, despite the fact that FedEx required workers to wear FedEx uniforms, drive FedEx vehicles, and groom themselves according to the standards of FedEx. While on-demand workers face slightly different requirements from their companies, the principle is very much the same. The question is: How much can a company ask of you before they should give you the same rights as their “employees” are afforded? The answer is that you can ask only so much from a worker before they are essentially a contractor "in-name-only.” It’s becoming clear that companies are taking all of the advantages they can out of the “contract” relationship they have with workers while providing none of the benefits that they would give their employees. Unfortunately, this means a lack of workers’ compensation benefits for on-demand workers. The Implications for Consumers On-demand services might seem like a great thing for consumers, for now, but there are many ways in which the relationship between workers and their companies will begin to seep into the quality of the services consumers are currently enjoying. If companies providing on-demand services fail to provide workers with adequate benefits, they will face the same challenges as the transportation industry, which is struggling to keep high-quality workers who will find more benefits and security in other labor markets. In other words, on-demand suppliers will eventually get what they pay for and, by extension, so will consumers. In that respect, the lack of protection for on-demand workers is bad for business, not just for the workers themselves, but for consumers as well.

4 Lessons Content Marketers Can Learn from E-learning Courses

Content marketing is one of the most dynamic marketing disciplines because it involves engaging consumers through a piece of content you create for boosting website traffic and sales for your business. This isn’t easy to achieve because consumers constantly change, meaning that the parameters for creating good content that will engage them to change accordingly. This is one of the key reasons why content marketers need to keep themselves up-to-date with the latest techniques and learn the right way to approach content creation. In this article, we will talk about what content marketers can learn from online courses. If you are not convinced, stick around for a while and learn about the connection between content marketing and elearning courses. 4 Lessons Content Marketers Can Learn Through E-learning Make sure that your writing is concise and absolutely clear and leave no room for readers to misunderstand it. The content that you put out should be easily understood by everyone reading it, and give readers a sense that they are accomplishing and learning something important. Here is the name of four lessons that content marketers can learn from eLearning courses. 1. Being Topic Relevant And Staying On Topic Learning courses include relevant and meaningful content that engages learners and motivates them. The same logic can be applied when creating content for marketing purposes. You need to include specific information that will engage the audience. Consumers will be deeply engaged in your content if they find valuable information that revolves around the general topic. If you are providing information that is not closely related to the topic or simply talking about unimportant things, they will lose interest in your content. So, make sure that you don’t lose perspective and stick to the main topic. This is not always easy to do because of the fact that you simply won’t know what people would like to learn from your content. Working hard on putting yourself in the shoes of your target audience is essential in order to create engaging and concise content. 2. Segmenting Content And Giving Readers The Freedom Apart from the fact that you need to create content that can be intriguing to your target audience, you also need to give them the option of exploring your content the way they see fit. Elearning is effective because learners create a hypothesis and they try to prove it. You must allow people to navigate through your content, test ideas, and give them the time to make their own conclusions. By segmenting content into clear paragraphs and subheadings, people will also be able to decide on their own which information is new to them, and which isn’t. For example, if we are talking about an instructional blog post, a reader can quickly skip over the steps they know already and find the information they are looking for. Try as best as you can to avoid creating linear content that has no scope for interactive involvement. Let your learners choose what they want to learn. For instance, online management training courses give learners the option to make choices that will affect their training outcome. Although you don’t have the option of allowing too much freedom and action, you should look to simulate similar structures within your content. 3. Building Engagement On An Emotional Level People whom you are targeting with your content need to have those elements that resonate with their personalities. A person won’t be able to learn if that learning content doesn’t engage that person emotionally in a positive way. The same rule applies to content marketing as well. In order to be effective and keep the target audience engaged while being memorable, it needs to invoke positive emotions in those consumers. If a person thinks that some information is unimportant, they will probably not remember it. You need to learn a lot about your target audience and fight some broad characteristics that most of them share. For example, you can use their job or level of education to your advantage and include relatable information within your content that will have them connect with what they are reading or looking at. 4. Make Your Content Digestible Simplicity is the key in content marketing and this doesn’t mean that you shouldn't focus on some more complex topics. Always explain them in the easiest possible manner. Learning courses always try to deliver knowledge in a simple and understandable way, and your content should be similar. First of all, make sure that you split up your long paragraphs for added clarity. Include bullet points, divide information, and highlight information that is essential. This way, you won’t exhaust your readers and allow them to digest your content, piece by piece. It is also important to learn the right type of content for explaining certain topics and not to stick bluntly to one type of content just because it is easier for you. Use charts, infographics, pictures, illustrations to quickly explain something without having to write long paragraphs that have the potential to be misunderstood. Wrapping It Up: The business management training can be very complex and it slowly introduces learners to the terms and techniques until they have all the knowledge they need to participate in advanced training lessons. These are the key features of eLearning courses and the main reasons why they are so effective at teaching people. Engaging people in your content and allowing them to memorize it quickly is vital in content marketing, and these above-mentioned four things will help you achieve that without fail.

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

Extended Reach and Increased Visibility:

Targeted and Contextual Messaging:

Seamless Integration with Digital Channels:

Enhanced Creativity and Engagement:

Measurable and Data-Driven Insights:

Unique Brand Experiences:

7 Online Promotion Methods For Your Next Live Performance

Content Marketing: Tips For Better Results

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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Make Sure Your Product Hits the Market As Soon As Possible

Shouldn’t On-Demand Workers Get Workers’ Compensation?

4 Lessons Content Marketers Can Learn from E-learning Courses

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

Extended Reach and Increased Visibility:

Targeted and Contextual Messaging:

Seamless Integration with Digital Channels:

Enhanced Creativity and Engagement:

Measurable and Data-Driven Insights:

Unique Brand Experiences:

Share this Article

7 Online Promotion Methods For Your Next Live Performance

Content Marketing: Tips For Better Results

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Popular

Follow Us

Recent

Related