Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

Published on: 10 August 2017 Last Updated on: 11 September 2024

One of the most lucrative and fast-growing industries is the e-commerce industry. It has risen in popularity over the years due to the convenience and accessibility it provides for the consumers, and even for the sellers themselves.

A lot of people have been trying to start their businesses from home, yet they don’t know where to start, and they have no idea about the wide variety of industries they can invest in or the right tools they should use.

Aside from knowing what to do with your new venture, you also need to know the common mistakes and blunders you can commit. Lapses, no matter how small, can be highly detrimental to your business. But as worrying as it all sounds, don’t worry.

You can learn how to spot, avoid, and remedy these mistakes with this simple guide. Without further ado, here are five mistakes you need to avoid to keep your e-commerce business bug-free and in full swing.

Mistake #1: Forgetting Your Market

One of the biggest and most common mistakes online entrepreneurs make is forgetting what their market looks like or who their target audience is. Aside from spending most of your time and effort in honing the perfect product, without actually creating a need for your customers, you also have to know your customer demographic.

Wouldn’t it be ideal to have customers before creating a product, rather than having a product beforehand and then looking for clients? All of your efforts will be rendered fruitless. Know how to target your audience or your buyer persona. A buyer persona is a representation of your customer’s demographics, such as age, gender, profession, and social status.

To paint you a clearer picture, if you’re a designer in the print industry, you need to know your target audience before you begin selling. You won’t sell cheap business cards to upper-class professionals looking to spruce up their portfolios just as you wouldn’t sell overly-priced prints for low-quality products.

Mistake #2: Lack of Social Media Presence

The regular person owns at least five social media accounts. And on average, we spend about an hour and 40 minutes browsing these sites. Can you believe that the number of online shoppers in the United States alone will reach 224 million in 2019! Numbers aside, the stats are telling us to leverage social media in getting our brand out there.

Say hi to social media. Brands are using social media marketing for some highly useful and practical reasons. Some even devise different loyalty program for their avid followers on social media channels. Some of these are because it provides:

Low-cost solution. Social media platforms are an excellent way to get bang for your buck advertising and brand exposure.
Customization. From Facebook Insights to Google Analytics, you can customize your pages to your heart’s content and receive detailed reports on your customers’ demographics and browsing behaviors.
Excellent customer service platform. According to a recent study by Venturebeat, 51 percent of the respondents say businesses need to be available around the clock. If e-commerce brands are now adopting customer service chatbots with 24/7 messaging services, so should you.

If you’re still not convinced, you can think of your social media accounts as your company’s very own affordable business cards, showcasing your brand and the services you offer virtually.

Mistake #3: Neglecting Mobile Optimization

Mobile is everywhere, and the world is accessing the internet through their smartphones. With 80 percent of internet users owning a smartphone, failing to recognize the need for mobile optimization, could mean losing half of your potential e-commerce market. Poor user experience can negatively impact your conversion rates.

If you shift your focus on creating the ideal mobile user experience for your customers, you can increase your brand reputation and customer retention, and avoid losing 61 percent of your clients due to the poor website experience.

As an internet-based entrepreneur, use whatever tools you have at your disposal to provide an optimized user browsing and shopping experience. Bank on your best assets and give yourself an advantage over your industry rivals.

Mistake #4: Faulty Shipping Flexibility

When you first decided to run an e-commerce business, I’m guessing you did for the flexibility it gave you in doing your daily tasks. You didn’t have to meet people face to face, and you could make your timetable to suit your needs. You can now do all of your work at home, and nobody would have to see you in sweatpants.

The same principle goes for your consumers. All customers like to have options, especially when it comes to shipping. According to research, only 1 in 4 online shoppers complete a purchase? 44 percent of cart abandonment cases are due to high shipping costs, and a whopping 93 percent of online shoppers say they’ll buy more if they got free shipping.

Free shipping can increase sales and improve customer loyalty. According to a study from E-tailing, 73 percent of purchasers consider unconditional free shipping as a decisive factor in shopping online. But like all other business aspects, weigh the pros and cons of your business before making a decision.

Mistake #5: Failing to Measure Performance

If you want to succeed in the competitive world of e-commerce, you need to know how to gauge and evaluate your performance. Take note of your business habits, particularly regarding expenses and marketing. Use your business plan as a roadmap to help you steer your way throughout your business venture.

Check your statistics regularly. Update your ledger and see if your business is thriving or failing. Look at your consumer insights and keep up with the masses’ latest trends. Be as specific as you can with your data. Don’t inflate your figures and understand the areas you lack to improve them further.

By monitoring your performance, you are helping your business achieve greater heights compared to passive management. And the good news is, there’s always room for improvement, be it for you or your business.

Takeaway

As John Sagel said, “What we do know now is that the ‘E’ in e-commerce doesn’t stand for ‘easy.’ Opening an e-commerce business can be overwhelming and nerve-wracking, but it can also be a highly worthwhile and profitable venture.

There is no guarantee of overnight success. However, you can set yourself up for the best chance at succeeding. To do so, grasp the basics, learn from seasoned entrepreneurs, and watch out for their mistakes to avoid committing them yourself.

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Why Every Business Needs Digital Marketing

If you want your business to grow at a steady rate, you must be able to reach your target audience as quickly as possible. In this day and age, this isn’t possible unless you have an active social media presence that your customers know about. Today, a business without a sound digital marketing strategy is doomed to fail. Several types of research show that if your business, whether new or old, isn’t visible on social media, will become a flop. If you aren’t already tapping into the potential of Facebook, Twitter, and other social media marketing, you should seriously start thinking about the potential leads and customers that you’re losing because of it. Social media has changed people, the way they function, and the way they do business with each other. When social media was first setting its root, no one believed that it could be beneficial for the world of business. But today, in a matter of a few years, digital marketing has proved to be so influential that no business can do without it. The truth is that social media has become necessary and we incorporate it into our daily lives every chance we get. To keep up with the way businesses are revolutionizing because of social media, Facebook, Instagram, and other social media platforms are coming up with new techniques. These platforms keep up with the demands of their users because they know that without these enhancement sad improvements, they would not only lose relevance but also their loyal users. Using social media platforms is essential for your business and will help you grow even further as a brand. When used right, this platform can be a cause for your company’s success and this is why it is growing even more popular as a tool for businesses around the world. If you think that these platforms for businesses are a passing fad or trend, think again and look around at the possibilities they have created for other businesses and brands. In fact, there are many English tuition Singapore companies that are benefiting from social media and getting students from all over the world. Here are a couple of interesting facts that will have you intrigued about social media and all it can do for you. 8 billion people use social media in one form or another Adults (18-34) are most likely to follow a brand on any social media 71% of customers with good experience with a brand are more likely to recommend it to others 50 million small businesses use Facebook to connect with their customers There are approximately 500 million tweets per day So now that you’re fully aware of the potential power that social media networking websites hold, let’s talk about why you need to benefit from this powerhouse and the benefits that it can bring to your business. In the next section, we’ll talk about the importance of implementing a good digital marketing strategy for your business. Why is Digital Marketing Essential for Your Business? Digital marketing for your business will come in handy on many fronts. When used correctly, it has the potential to change the fate of your business for the better and can bring you all-rounded success. So without further delay, let’s look at the several ways in which digital marketing can have a positive influence on your business or brand. Social Media Brings In Targeted Traffic and Boosts SEO : If you have a website that you spend a lot of energy and money building, you must also be looking for ways to promote it so actual customers visit and pay attention. Designing and developing a new page on your website may not be as challenging as having people visit it. However, if you do want your landing page to be noticed, you have to work on your social media because that makes a world of difference. When strategically placed, social media has proved to bring customers to websites that were previously only getting a handful of visitors. One of the things that help you bring traffic to your website is SEO. And digital marketing helps you with SEO as well. If you have a killer content strategy for your website’s SEO, it will help you in earning a spot at the top in search engines and proper social media marketing will help you drive it even further. Social Media Helps You Stay Ahead of Competitors : The biggest mistake you could make is to skip on the benefits of social media and let the competitors get the best of it. One of the things you need to be crystal clear about is that if your competitors are on social media (which they probably are), you need to join the bandwagon as well. If you don’t want to fall behind and play catch up later, you need to get serious about digital marketing the minute you start your business. This won’t just help you get recognition as a brand, but will also help you get the potential customers that you might have lost to competitors if you didn’t participate. Being active on social media networking websites can help you turn friends and followers into traffic for your website. If you’re an English tuition Singapore company, this particular tip can help you a lot. The best thing about social media and digital marketing for small businesses is that it brings equal benefits for all. Though a few brands will have bigger budgets than others, all companies will initially start off with equal footing when they enter the arena. You can find examples of many small businesses that made it big just because they were attentive, clever, and knew the best tactics in making their content catchy. Digital marketing will also help you with your competitors because unlike traditional media where you often miss news about your competitors and even your products, social media will help you keep track of everything. Social Media Strengthens Customer Relationships : Know why digital marketing and social media are so cool in today’s world? It’s because it gives you and your customers the to interact freely with each other and knows things that weren’t obvious. As a brand, it gives you the opportunity to show your human side to the public and target audience so they can feel more connected with you. It also tells you a lot about the customers’ likes and loves and also gives you the chance to get a sneak peek into their lives. If you play your cards right you can use these networking websites to connect with journalists and other influencers to give your business the much-needed boost. Another advantage of using social media to improve your brand is that your messages aren’t taken as marketing tactics. This is why customers are often a lot more receptive to them and are more likely to hear what you have to say. It also helps you to target and retarget ads according to location, industry, purchase history, and even education level. When you target ads according to these characteristics of the user, you’re a lot likelier to convert these people into solid leads and even sales. Social Media Improves Brand Image : Finally, though digital media has a lot of other perks, we’re going to talk about how it affects positively on your brand image. When your customers are facing problems with your product or services, you get to know about it immediately. This, in turn, gives you a chance to rectify the mistake without having to go through a long and tiring process. Several studies have shown that customers appreciate brands that respond positively to customer complaints and don’t run from their responsibilities. When you’re active on your social media and show a united front, it helps your brand build loyalty. Brands that have active profiles have a proven record of customers who’re loyal to the brand and their message. It will help you become a corporation and associate trust and reliability with your name. This is one of the best techniques for English tuition Singapore branding because it helps you get noticed. Digital media marketing is essential for your business because it helps you make the mark in this millennium. If you don’t have an active existence on social media, this is your chance to start. How Should You Get Started? If you haven’t started to represent your brand on social media, your brand doesn’t really exist. Digital marketing is important for your business because it makes you reach customers far and wide so you can start interacting with them in the best way possible. So now that you know most of the benefits of adding digital marketing to your brand’s marketing techniques, let’s look at a few quick ways you can get started. Set Your Goals : The most important decision you’ll need to make before stepping into digital marketing is the goal or objective you want to get out of it. Though this is an all-rounded marketing strategy, you need to specify if you’re trying to generate revenue or using it to provide customer service and build customer relationships. The reason why you need to answer this question is that the type of content you post or share will directly affect the outcome of your goals. Content is King : We have all heard it but no one really takes it seriously unless they’re in too deep with digital marketing. When you know what your customers are looking for and what they need from your social media profile, you need to make it a point to create content that’s informative and important to them. Remember not to give up because, with continual effort, you will come out successful. Also, bear in mind that content isn’t just about the same old ‘text’ and written information you provide. Instead, experiment with your artistic side and create cool memes, infographics, and other such visually appealing content to keep your audience busy and satisfied. Incorporate Your Marketing Strategies : All your social media accounts, as well as the other marketing strategies you use to promote your brand, should be integrated together. You should have a consistent tone of voice and cross-promote your campaigns both online and offline so the efforts work together without any glitch. However, one thing you must remember is to focus on the quality of digital marketing and not necessarily the quantity. Posting 10 things on social media that don’t do a lot for the customer will be of no use. Instead, focus on bringing in quality so you have 1000 highly engaged fans instead of 10,000 who aren’t interested in what you have to say. Have a Schedule : Once you have started your social media and have a good handle on it, you don’t need to spend a lot of time managing it. If you stick to a schedule and ensure that you devote that specific time for the marketing, you won’t skip on the activities that keep things going. So for instance, if you have an English tuition Singapore page on Facebook, you can spend an hour each day to look into it and answer queries for customers. Digital marketing is fun and can be made very easy if you simply know how to go about it. But don’t make the mistake of ignoring this essential part of your business because that’ll just make you and your brand down in the long run. Use these tips and find many others on the internet to know just how important it is to know the ABCs of digital marketing. Read Also : Should You Hire A Digital Marketing Agency? The Importance Of SEO Based Digital Marketing Services Social Media Marketing: Six Trends To Keep Your Eyes On

Cultivating Ecommerce Success: How Digital Agencies Transform Businesses

In the ever-evolving landscape of e-commerce, success isn't just about having a great product or a fantastic idea. It's about understanding the digital world and harnessing its potential. This is where e-commerce digital agencies come into play. This blog will dive deeply into how an ecommerce digital agency is the driving force behind transforming businesses from obscurity to online heroes. Strategic Guidance: Crafting A Roadmap To Success The journey to e-commerce success begins with a solid strategy, and digital agencies are experts in this realm. They embark on a collaborative journey with your business, delving deep to understand your unique selling propositions, target audience, and market trends. Armed with this knowledge, they craft a strategic roadmap as the foundation for your digital success. This strategy encompasses everything from defining your brand's voice and identity to outlining the key performance indicators (KPIs) that will measure success. It ensures that every digital effort aligns with your overarching business goals. Web Design And Development: Building Your Digital Storefront Your website is the digital equivalent of a brick-and-mortar store, and it must function flawlessly and leave a lasting impression. E-commerce digital agencies excel in creating aesthetically pleasing and user-friendly websites. They understand the importance of responsive design, ensuring your website looks and works seamlessly on desktops, tablets, and mobile devices. User experience (UX) is paramount, with agencies optimizing navigation, load times, and checkout processes to reduce friction and increase conversions. Moreover, they pay close attention to aesthetics, aligning your website's design with your brand's identity. A well-designed website builds trust, engages visitors, and encourages them to explore your offerings. Digital Marketing Mastery: Attracting And Engaging Your Audience Drawing traffic to your website is a science, and digital agencies are the mad scientists of the digital marketing world. They leverage a comprehensive suite of tools and tactics to ensure the right audience sees your brand. Search Engine Optimization (SEO) Agencies perform in-depth keyword research to optimize your website for search engines. This involves optimizing on-page elements, creating high-quality content, and building authoritative backlinks to boost search engine rankings. Pay-Per-Click (PPC) Advertising Through platforms like Google Ads and social media advertising, digital agencies create targeted ad campaigns. These ads appear to users actively searching for products or services, increasing the likelihood of conversion. Content Marketing Content is king in the digital realm. Agencies craft compelling blog posts, videos, infographics, and more to engage your audience and establish your brand as an authority in your niche. Social Media Management A solid social media presence is vital for connecting with your audience. Agencies develop and execute social media strategies, creating content calendars and managing interactions to foster community and brand loyalty. Analytics And Optimization: Continuous Improvement In the digital world, data is gold. E-commerce digital agencies meticulously track and analyse your online performance using tools like Google Analytics and marketing automation platforms. They measure the effectiveness of various campaigns, analysing metrics such as website traffic, click-through rates, conversion rates, and customer behaviour. This data-driven approach allows them to identify what's working and what's not. Once insights are gathered, digital agencies don't rest on their laurels. They make data-driven adjustments to optimize your strategy. Whether tweaking ad copy, refining landing page design, or adjusting content strategies, every decision is backed by data to achieve better results. Staying Ahead Of Trends: Keeping You Relevant The digital landscape is in a constant state of flux. New technologies emerge consumer behaviors evolve, and market trends shift. Staying relevant in this ever-changing environment is challenging, but it's where digital agencies genuinely shine. Digital agencies are dedicated to staying at the forefront of digital trends. They continuously research emerging technologies, monitor shifts in consumer behavior, and adapt strategies accordingly. This proactive approach ensures your business remains competitive and resilient despite evolving digital landscapes. The Bottom Line Cultivating e-commerce success is a journey, and it's one that's best undertaken with experienced guides by your side. E-commerce digital agencies bring a wealth of knowledge, experience, and strategic thinking to help your business survive and thrive in the digital age. So, to transform your business from an online novice to a digital hero, consider partnering with a trusted e-commerce digital agency. It could be your best decision on your online success path. Read Also: 3 Major SEO Predictions for 2020 How to Monitor the SEO Health of Your Website Improve Your Domain Using These SEO tips

The Ultimate Guide To Guest Posting: Scale Your Business In 2022

If you are a savvy blogger, you are most probably aware of guest posting. But why is guest posting important for your business? The concept of guest posting is quite simple - You write articles for another blog that you don’t own. Guest posting is a mutual relationship between bloggers and the owners of the website. Both get the benefits of a guest posting. Guest posting is a new opportunity for both bloggers and website owners. They are exposed to a wider pool of audiences and get new traffic from the web. Due to its several benefits, today, online startups and established businesses use guest posting to reach new audiences. However, if you are a startup owner, not familiar with the whole guest posting concept, and looking for sites that accept guest posts, you are at the right place. Today, I am going to tell you how you can use guest posting to scale your business in 2022. Best Strategy For Guest Posting At Scale In 2022 We are already at the end of the year. The year 2021 has been a tough year for businesses. The businesses that survived the first post-pandemic year are expecting great things from the year 2022. This expectation has really burdened the guest posting strategies. Market experts believe that if the businesses want to take their game higher, guest posting might play a key role. Guest posting is a tried and tested method for attracting new yet relevant audiences. It can help your business establish itself as a market expert and present itself as an authoritative figure. Step 1: Start With Setting Your Goals The first step towards creating an effective guest posting strategy is to outline your goals. Having goals will ensure that you are walking on the right path. Ask yourself: Why are you planning this campaign? How will this campaign affect your business? Your answer to these questions will help you determine your goals and make things clear for you about the objective of the guest posting campaign. Step 2: Look For Prospective Sites Creating a guest posting strategy means that you first need to find a platform you can contribute to. This step is crucial as you cannot just post your content on any website. It is imperative that you post your blogs on websites that matter the most to you and are relevant to your niche and industry: Here are a few criteria that should be met while selecting websites. Relevant niche. Huge social media following. DA of at least 40. Keeping your search filtered to these key points will ensure you high-quality, relevant websites for guest posting. Step 3: Make Your Pitch Once you have listed down the website, you want to write for. The next thing is to make a comprehensive and convincing pitch. This is where you will be selling your content idea to the site owner via mail. Do not go for generic pitches; they do not stand out. Furthermore, the website owner will show no interest as he receives hundreds of pitches every day. Here is what your pitch should contain. Introduce yourself and showcase your area of expertise. Show appreciation for the post published on the website. Tell them about your goals. Present your idea. You can even add a brief outline of your idea along with the mail. Step 4: Craft Your Content If your pitch is accepted, it is time to craft your content. Now, what most people do - they think, as this is not their website, giving any content will do. However, that is not the case. Remember, guest posting is a mutual relationship. If your content is of poor quality, it will not perform on the website. Hence, your purpose of guest posting will stand void. Always focus on quality content, as this content will become your advocate. If the content is of high quality, readers would want to know about the author and will trace you back to your website. Step 5: Write An Interesting Author Bio As we have already said, people check the author bio of the writer who creates high-quality content. Hence, it is important that you write an appealing author bio for yourself. An author bio is the only place to directly market yourself, talk about your skills, and even add links back to your website. However, while writing an author bio, don’t make it too long. Just keep it enough that the readers know the kind of person you are. Step 6: Promote Your Content After your guest post is accepted and published on the site, you need to promote your post. This ensures that your content reaches as many people as possible. Here is a cool trick you can use to promote your content. Ta or Mention the site while sharing or writing your content. Step 7: Keep Track Your work is not complete after the guest post is published. In fact, you are just halfway through. One of the advantages of guest posting strategies is that they are scalable. That means, if you can enhance their performances, you can easily scale up your reach. Once your content goes live, make sure to go through the comments. See what readers feel about the content and respond to their comments. Actively engaging with the readers creates a good reputation in the industry and makes the reader feel that their words are taken care of. Guest Posting Is A Communication Exercise You must see guest posting as a communication exercise that needs practice. You will have to accept the fact that even after trying and following all the best practices, you are bound to make mistakes or might not get the results you desire. Making mistakes doesn't mean the end of your effort. Instead, come out with experiences and pitch again—this time ensuring that you do not repeat the same mistake. Like a communication exercise where you talk more instead of thinking, the same thing stands true in guest posting. The more you pitch and connect with the other bloggers in guest posting, the better you would become. Read Also: Best Ways to Get More From Your Outreach Campaign Creative Marketing Strategies to Put Your Small Translation Business How to Become a Great Travel Blogger: 11 Secrets Improve Your Local SEO via Content Marketing

Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

Mistake #1: Forgetting Your Market

Mistake #2: Lack of Social Media Presence

Mistake #3: Neglecting Mobile Optimization

Mistake #4: Faulty Shipping Flexibility

Mistake #5: Failing to Measure Performance

Takeaway

How to Get What You Want at Work By Strategic Negotiation

Transacting Safely In Craiglist

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Why Every Business Needs Digital Marketing

Cultivating Ecommerce Success: How Digital Agencies Transform Businesses

The Ultimate Guide To Guest Posting: Scale Your Business In 2022

Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

Mistake #1: Forgetting Your Market

Mistake #2: Lack of Social Media Presence

Mistake #3: Neglecting Mobile Optimization

Mistake #4: Faulty Shipping Flexibility

Mistake #5: Failing to Measure Performance

Takeaway

Share this Article

How to Get What You Want at Work By Strategic Negotiation

Transacting Safely In Craiglist

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related