Published on: 10 January 2020
Last Updated on: 25 July 2024
Promoting your business can do wonders to your sales, boost brand awareness and have several positive impacts. Stumbling across this article will be a good start to building your marketing plans and gaining further insights into how to promote your company effectively.
There are so many marketing techniques from online to offline that many people wonder where to start. Some people start thinking to sell gift vouchers on my website which can be an amazing way to get the word out and give customers what they want – a great deal!
In this article, we will also list several other ways to get the word out so you can start setting aside some time, effort and budget to boost your promotional efforts.
How To Effectively Promote Your Company
1. Use Voucher Sites:
Voucher code sites have taken the internet by storm and are a great way of getting in new footfall to build your existing customer base. Implementing an effective gift card system for small business would pay off well, enticing a lot of people to try your products and services. People are always looking for discounts and this is a great starting point for new companies.
2. Social Media Marketing:
– Leveraging socials can have big impacts on your promotions and campaigns. It can help with click-throughs, building email lists and engaging your fanbase. These days, customers want to interact with the brand on a personal level and see their footsteps. Instagram, Facebook, YouTube, LinkedIn, and Snapchat allow them to do this. You can also run special promotions through these sites and utilize a range of media to get across your marketing message in exciting ways.
3. Employ An SEO Guru:
Any social media, SEO or PPC expert can also do wonders for your online promo campaigns. It allows you to combine your efforts as well as getting the latest knowledge from the industry experts. It’s also useful as tech and internet algorithms that drive marketing change every few months so it’s crucial to keep up to date with the changes.
4. Communicate Your USP And Remember Your Why’s:
People connect to the story behind your brand so ensure you tell your story effectively when you market yourself. Shout about what makes you different and this is one thing you can certainly do with smaller businesses.
5. Sponsor Events:
If there are relevant events coming up near you that you wish to get involved in, this is a great way to create brand awareness. Also, people will link your name to the positive associations they already have of the event. It’s also a good place to generate leads and sales as well as offer deals on products or services.
6. Paid Ads:
Remember to leverage the use of paid ads from social media to PPC. There can be affordable ways to grow your email lists and get more people clicking through to your website as you get your brand out there.
These are just some of the unique ways to effectively get your brand noticed and boost your promotion.
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A few things at work can be as frustrating as an unorganized or pointless meeting. These meetings waste time that can be spent on getting actual work done. Agendas are a good way to prevent unproductive meetings because they compel attendees to prepare in advance, set clear goals, manage time, and stay focused.
An effective agenda establishes expectations of what is to transpire during the meeting, thereby increasing its overall productivity. It helps the team address important issues quickly.
Lack of productivity is no joke. According to Atlassian, hours lost in such meetings cost businesses an average of $37 billion a year.
Agendas can be formal or informal, short or long. In every event, they should be as simple as possible. Without further ado, here are some excellent meeting agenda examples.
Best Formal Agenda Examples:
Most meetings start with standing items, which include team status updates and other items that are always on a regular meeting agenda. A meeting facilitator takes attendance and approves the minutes
in the end.
After the updates, the new topics are introduced. The agenda should have a list of topics, the name of a person responsible for each one, and a certain period of time allocated to each. For example:
Cory - Discuss sales quotas (15 minutes)
Once discussions of new topics have been closed, you can move on to previous ones that weren’t completed. For example:
James - Employee engagement survey update (20 minutes)
Sean – Sales hiring update (30 minutes)
At the end of the meeting, review action items and schedule a new meeting if necessary. These will be the last items on your agenda.
Less formal agendas will have far fewer items. Below is an example:
Intro (5 minutes)
Review quarterly marketing plan (15 minutes)
Review sales metrics to date (15 minutes)
Discuss proposal for next quarter’s marketing goals (10 minutes)
Agree/disagree with proposed goals (10 minutes)
Long Agenda Examples:
The above examples were formal and informal but in both cases short agendas. Long agendas are typically segmented in three parts – theme, discussion, and structure. Here’s some detailed information about each of these.
Theme:
Segmenting an agenda by themes or topics will set out clear expectations. Without such, a meeting can become chaotic and unproductive. If it proves challenging to establish topics in advance, consider inviting an expert facilitator to the meeting. They will ask attendees what they want to talk about and why. The topics have to be relevant to all the people present. If a topic is only of interest to one person or a small group, everyone else will feel like they’re wasting time.
Discussion:
Next, move to discussion of the topics. Sending the agenda out before the meeting will make it possible for attendees to prepare in advance. Then, everyone will be up to speed and prepared to contribute. You’ll have more insightful and deeper conversations because people won’t have to waste time going through issues they’ve prepared for.
Structure:
Finally, you need a specific set of steps to address each theme on the agenda. Participants will know what to expect and talk about at every stage if you assign certain talking points within a suitable time frame.
Long Agenda Sample:
Your topic might be “Steps to better exposure of the company.” To prepare for the discussion, you could have people focus on newsletters, emails, and data on subscription and engagement. The structure including reviewing and analyzing this data, pinpointing key issues, and drawing conclusions. You could allocate 40 minutes for this.
If you conclude that engagement is poor, discuss possible reasons for this. Ask attendees why they believe this has happened. This would take about 30 minutes. Finally, spend 15-20 minutes talking about improving your newsletter or email subscription strategy.
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Most of us are accustomed to the term entrepreneur. But in case you do not know what is a serial entrepreneur is, let me define a serial entrepreneur for you. A serial entrepreneur is someone who has more than one business in their bucket. They start one business, and then if they fail, they start another one. Or, in some cases, they sell the existing business in a great deal and start another one.
What Are The Characteristics Of A Serial Entrepreneur
Inc. Magazine says a strong sense of optimism and a high impact threshold characterizes successful entrepreneurs. These qualities are necessary due to the high risks that they take and the long hours of launching a small company when success seems to be a mirage in the desert. They also show strong self-reliance and a desire to stay innovative. They understand that money is not everything.
Entrepreneurs do not always have a guarantee of success when they open a chain of different businesses. Sometimes, just one business takes all of the focus of an entrepreneur.
Top 10 Best Serial Entrepreneur Of All Time
Here are the top 10 entrepreneurs of all time. Who never fails to amaze us with their new innovative business ideas. Here are the serial entrepreneur examples.
1. Anthony Mongeluzo
At the age of 21, Anthony Mongeluzo started his first professional company from his parent’s house and took a step towards being a serial entrepreneur. And that is Pro Computer Services. He also had other companies when he was a teenager.
He is also the CEO and President of an information technology firm in Marlton, N.J. After some time, PCS has gained regional as well as national recognition as one of the fastest-growing companies. With an annual revenue of $25 and 25 employees, PCS has offices in four states.
Companies:
PilotLight studios
Pro Computer Services
Dynamic Telecom Solutions
2. James Currier
At the age of 6, James Currier started his entrepreneurial career as a worm seller, and now she is one of the best serial entrepreneurs. When he was in the 8th grade, he opened a store in his school cafeteria. By the time he graduated from Princeton University, he already had 18 little ventures in his bucket. Jiff Inc., which is well known for making HIPAA-compliant mobile software for the medical industry, is led by James Currier. He is not only the lead investor here but also the Executive Chairperson.
He has also founded Palo Alto-based Ooga Labs. It helps to develop e-commerce and mobile startups along with medical software.
Companies:
Tickle
Ooga Labs
Jiff Inc
3. Ellen Thompson
Ellen Thompson has experience in starting and selling companies for more than 20 years. In 1993, Thompson founded a skill-testing firm named Know It All. In 2000, Kenexa Corp. had bought more than 300,000 shares. After she founded another company named 4 Walls, she is now the CEO of the company.
This company is based near Philadelphia and helps apartment owners get customers via search engine marketing and social media. The list of serial entrepreneurs will be incomplete without this name.
Companies:
4 Walls.
Know It All.
4. Rod Drury
This New Zealand serial entrepreneur has had a fascination with computer technology since his teenage years, and he has transformed this fascination into his career. He helped found the software company Glazier Systems. In 1999, it was sold for around $7 million. He was also the founder of AfterMail, which is an email intelligence concern.
In 2006, the QSFT, or Quest Software, acquired AfterMail for $15 million. At present, Drury is the director of the New Zealand Stock Exchange, the director and founder of Pacific Fibre, and lastly, the Chief Executive Officer of an online accounting portal, Xero.
Companies:
Pacific Fibre.
AfterMail.
Glazier Systems.
5. Janet Kraus
Janet Kraus is the senior lecturer at the Harvard Business School and has already started and sold 2 businesses. She is the co-founder of the concierge service company Circles. With her hard work, she developed the company with a revenue of $50 million. In 2007, she sold Circles to Sodexo. Just after that, she started leading Spire. This is a high-end social media business that is related to travel.
In 2010, it was sold to Perfect Escapes. He is another serial entrepreneur who finds it fascinating to start new ventures.
Companies:
Spire.
Circles.
6. Josh Kopelman
The managing director of First Round Capital, Josh Kopelman, is very fond of forming and investing in Internet companies. It has already been around two decades since he is doing this. In 1992, the Infonautics Corporation came to the public in 1996.
At that time, he was attending the Wharton School at the University of Pennsylvania. Three years later, in 1999, he started Half.com, which is an online store for used music and books. But just after one year, it was acquired by eBay. He has also invested in several startups, like mint.com and StumbleUpon.
Companies:
TurnTide.
Half.com.
Infonautics.
7. Harpal Sandhu
Harpal Sandhu is the Chief Executive Officer and President of Integral Development Corporation. It is a Sunnyvale, California-based company owned by this serial entrepreneur. It was 1993 when he was the co-founder of this company. This organization claims to be the only multi-sided trading network that works for foreign exchanges.
Earlier, Sandhu was the president and founder of Infinity Financial Technology. In 1998, the software company SunGard Data Systems acquired Infinity Financial Technology.
Companies:
Integral Development Corporation
Infinity Financial technology
8. Gerard Ferro
It has already been more than two decades since Gerard Ferro has been setting up and running technology and health businesses. He is also the co-founder and CEO of a prescription discount business, Free For All, which is based in Marlton. Gerer Ferro also cofounded a pharmacy benefits management concern, SUNRx. He was also the chairperson and CEO of the organization.
Under his leadership, this company was able to gather a revenue of $49 million in its first five years. During the late 1980s, he was also the co-founder and CEO of Simacre.
Companies:
SUNRx.
Simcare.
Free For All.
9. Oprah Winfrey
Oprah Winfrey is another shining star in the sky of serial entrepreneurs. When she was in high school, he started his career in the broadcasting industry. The media empire and her group of businesses across magazine publishing, radio, and television have made her a billionaire.
As per Forbes, her estimated net worth was $2.8 billion in 2018, and she is the wealthiest woman in show business. In 2011, she launched OWN or Oprah Winfrey Network. The official website of OWN claims that 70% of homes in the United States have OWN.
Companies:
Oprah Winfrey Network.
Harpo Productions.
10. Richard Branson
In 1970, when Sir Richard Branson was around 20 years old, he started a mail-order record business. After that, it was time for a record shop in London. Within a couple of years, he built a studio, where “Tubular Bells,” an instrumental by Mike Oldfield.
His Virgin Group now has around 200 companies in more than 30 different countries. Branson is also famous for promoting various social causes using celebrity power and his wealth. Being a prolific blogger, he also has written a book, which is published with the name “Screw Business as Usual.”
Companies:
Virgin group.
11. Elon Musk
Any list of entrepreneurs is incomplete without Elon Musk. He is the billionaire mind behind Tesla CEO and the richest person alive as of 2023. Musk’s first try at business was a small start-up called Zip2. It was a searchable business directory, which is an online equivalent of Yellow Pages. Four years after the establishment of Zip2 in 1995, it was sold to Compaq Computers for $307 million.
Later, it was integrated into the AltaVista search engine. After the sale of Zip2, Musk moved on to build another company, x.com, which is an online payments app that was later known as PayPal. The company was sold to eBay for $1.5 billion. Highly by the success he invested in and founded SpaceX, Tesla Motors, and The Boring Company. In 2022, he bought the social media company Twitter and renamed it X.
Companies:
Virgin Group
Conclusion
They are those entrepreneurs who have never failed to come up with new ideas in case one fails or is acquired by others. They have a bucket full of new and innovative ideas to lead and build a successful career path. They are inspirations for this generation’s entrepreneurs who are willing to make their own identity.
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Are you fed up with spending your time making somebody else rich? Have you had enough of the rat race? Sitting in a cubicle, suffering the commute going to a job you hate to earn enough money to pay for the house you never see and the family you have no time to hang out with?
Maybe it is time for you to take that next step and go into business for yourself.
Don't think you are ready?
No worries, that's a common thought that goes through the mind of every entrepreneur. Doubt and hesitation are normal and natural. Being able to stare them down and make the right decision at the right time is what separates success from failure.
Keep reading and you will learn the key steps to ditching the 9-5 and becoming an online entrepreneur.
1. Passive Income Means Not Quitting the Day Job Just Yet
Starting an online business is not as simple as moving from one salaried job to another. It can be, but it is a dangerous way to go about it.
You are better to start off small, looking to build up some passive income while still working the day job. Yes, it means you can't quit the cubicle just yet, but it does mean you can generate some extra income and learn the ropes of creating online business and mitigate the risk to your finances.
Familiarize yourself with the online world and figure out your strategy. There is nothing wrong with building your company slowly. In fact, it is a large benefit, because it means that by the time you are ready to quit the rat-race and step out on your own, you already know who you are. Your brand will be set, or at least in its advanced stages, setting you up for success.
2. Educate Yourself in the Ways of Online Money Making :
No entrepreneur becomes successful without educating themselves in matters concerning their chosen field.
This applies as much to creating an online business as it does any other industry or sector. You need to educate yourself on the ins and outs of the market you want to conquer. This means learning what the trends are, what sells and what does not. Study the techniques of others and watch the competition. What are they doing that is working and how could you make that work for you?
There are paid online courses you could take, and numerous webinars and blog articles that can teach you a lot about making money as an online entrepreneur.
By ensuring you are knowledgeable on your target area you are positioning yourself well in the market, and that means success will be there to find.
3. Accept the Risk that Comes With the Riches :
Whenever you go into business for yourself you are accepting a risk. The big thing is that most people don't really understand what that means. Being an entrepreneur is a gamble.
When starting an online business you are stepping away from a security that you won't see again until your business has matured into something far grander than your initial business plan will consider.
It may sound harsh, but that is the fact of it.
Paid vacation,
Dental insurance
Health insurance
Pensions
Sick leave
These are all things that we come to take for granted, but when creating an online business you are surrendering these items.
If you have a family to support then these considerations are of vital importance. Not as a means of detracting from your vision of freedom from the cubicle but to ensure you have the right system in place to help keep your finances stable.
Being an entrepreneur is one of the high-risk solutions to escaping the workplace and living the life you crave.
4. Believe in Yourself Stronger than Anybody Else :
When looking at how to start an online business, you are going to come up against a lot of people telling you to stop. To give up and stick with what you have.
If you know what you are doing then you need to ensure that your belief in your own abilities is unshakable.
A lot of people will tell you to give up on your dreams because they are scared. They are too scared to do it themselves and so pass this fear on to others. They will come up with convincing arguments as to why you are better off collecting a regular paycheck.
However, you have done the research, you know what you are doing and accept the risk associated with it.
5. Identify Your Core Product and Focus on Everything On It
If you have wondered how to start a successful online business, you have probably thought about entering a particular sector and making your name therein.
However, to be truly successful you need to narrow your target market down even more.
Market research and your own personal interests and skills will help you identify your niche. Try to make it as specific as possible. The more precise you can be, the higher your chance of finding success.
Know Your Why - The Secrets to Becoming an Online Entrepreneur
You will face a lot of trials in your quest to become an online entrepreneur. There will be stumbling blocks and periods of both highs and lows while you build up your empire.
The most important thing you need to have before you start down this crazy but rewarding road is to know your way.
Why are you doing this?
Why are you choosing to focus on this niche?
Knowing and understanding your own why is paramount to online success. If you can answer this question then you stand a great chance of making it.
For more information on how to start an internet business and build your own company up from the ground, check out some of our other business-related articles.
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