Importance of Web Push Notifications in Search Engine Optimization

Published on: 09 June 2018 Last Updated on: 13 October 2020

If you are concerned about getting your website ranked high up in search engine results, you will need to pay special attention towards the web push notifications. It has been identified as one of the proven methods available for you to secure higher positions in the search engine rankings.

Why search engines pay attention to web push notifications as a ranking parameter?

First of all, you must understand why all the leading search engines such as Google and Yahoo have started paying attention to web push notifications as a ranking parameter. Every single business that exists out there in the world is equipped with their loyal customer bases. Your business will have such a customer base as well. Those customers will visit your website on a regular basis to see what you have got for sale. Those customers are concerned about what your brand has got to offer. This ensures repeated traffic to your website. When you are having a bigger customer base, you will be able to end up with better conversions as well. You can allow web push notifications to provide the latest updates to your customer base. Then you can increase their chances of coming to your website. This can be considered as the main reason why search engines tend to pay special attention to web push notifications.

Below mentioned are a few examples, which indicate how web push notifications are capable of providing tremendous assistance to you with increasing your rankings on search engines.

1. They can assist you to create a marketing list:

If you are looking for a convenient method to create a marketing list, web push notifications will be one of the greatest options available to consider. It is an extremely easy task for the people to sign up to receive web push notifications. They just need to allow or block, once they are prompted with the notification. As a result, any business owner can instantly transform a visitor into a subscriber of the website.

The web push notifications are effective and impressive when compared to landing pages and marketing emails. People in today’s world rarely tend to go ahead and complete the lead generation forms on the landing pages and emails that they receive. By taking a look at the conversion rates, you will be able to get a better understanding of the above-mentioned fact. However, it is possible to engage in an effective and efficient marketing campaign. This has impressed the search engines as well.

2. They can help you to drive repetitive traffic:

Another obvious benefit associated with web push notifications is that they are in a position to drive repetitive traffic towards your website. You just need to send out a push notification when there is an update. Then your loyal customer base would come to your website in order to see what the update is all about. With this, you can easily increase the traffic that you are getting on the website. The best thing about web push notifications is that it can help you to drive relevant traffic towards the website. Therefore, every single visitor that comes into your website will be in a position to contribute towards your business at the end of the day. This can be considered as another great reason available for the search engines to provide more attention towards your website when determining the search engine rankings.

3. They can increase your chances of growth in the future:

If your business becomes successful in creating a loyal customer base, you will be able to increase your chances of growth in the future as well. That’s because the loyal customers come back to your website on a regular basis and purchase the products or services that you offer. This can add tremendous value to your SEO strategy as well.

When your web traffic is increasing, many other important parameters that define your SEO strategy will be impacted. Pageviews, average session duration and bounce rates are perfect examples of such parameters. From one of the recently conducted experiments, it has been identified that the push notifications are linked to the highest click-through rates. In other words, the click-through rates associated with web push notifications is in between 12% and 21% on average. This is obviously better than email marketing campaigns, where the click-through rates are below 5%. Due to this reason, search engines tend to pay special attention to the availability of web push notifications on your website.

4. They appear directly on any device:

When you go ahead with a traditional email marketing campaign, your customers will need to open their mailboxes to see what you have sent. Due to this reason, you will be able to get the results of your email marketing campaigns after a couple of days of sending out the emails. This hassle can be eliminated effectively with the assistance of web push notifications. That’s because the web push notifications that you send out will be displayed instantly on any device. For example, the Chrome push notification is displayed in the bottom right-hand corner of the computer display. They are instantly displayed on mobile devices as well. Hence, your chances of getting quick results from the web push notifications are extremely high. Due to this reason, search engines tend to give more priority towards the push notifications.

5. They can reach a wider audience:

You must also keep in mind that the web push notifications are in a position to reach a wider audience. All the major browsers that you can find out there on the internet, such as Safari, Firefox and Google Chrome support push notifications. Therefore, you will find it as an easy task to spread your message to a bigger audience with minimum effort. Search engines have identified this as a powerful factor and give more priority towards your web rankings.

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How Can Digital Marketing Increase Your Business?

Businesses must adapt in numerous ways to the rapid advancement of contemporary technology. Online marketing has progressively replaced traditional marketing. Brick-and-mortar retailers have been working day and night and spending more on their advertising strategy by concentrating on digital marketing strategies. However, achieving your marketing goal would be difficult without the help of a qualified and experienced digital marketing agency. You should hire a Bangkok digital marketing agency if your business is located there. These marketing and digital strategies aim to seize a lucrative and rapidly expanding online market. Read our article to learn how digital marketing can increase your overall business revenue? Here's How Digital Marketing Strategies Increase Your Business: 1. Global Reach and Expansion of Business Using conventional marketing tactics to expand your company to a new location is a time-consuming and exhausting endeavor. Expansion of a firm into new regions and locales is made simple using effective digital marketing strategies. Because you can put up online marketing initiatives quickly and because they are so adaptable, you may reach whatever kind of audience you want with them. 2. Tremendous Opportunity to Build Brand Image To gain customers' trust, a company must be able to deliver on its promises to them. You may develop more robust and better connections with customers by gaining the end-users confidence. An effective online marketing strategy relies heavily on brand recognition. Satisfied customers are more likely to spread the word about the company's products and services, which will lead to new customers and new markets. Regardless of the size of your company, digital media marketing may help you establish a solid and dependable brand identity. For example, an organization's logo, tagline, or motto may assist convey a sense of stability and trustworthiness. 3. Highly Cost-Effective than Traditional Marketing When it comes to marketing, small and medium-sized companies don't have much money to spare. TV and billboard advertising costs are high, as are print advertising prices. Almost no tiny firm can afford to spend as much money on marketing as other big brands. Here's where digital advertising plays a vital part since digital marketing strategies don't need a lot of money and may reach a much larger focused audience at a lesser cost than traditional marketing methods. Digital Media Marketing solutions provide improved and more cost-effective online marketing platforms, connecting more effectively and converting many customers. 4. Increase Overall Revenue In the long run, a successful digital marketing strategy leads to increased income for the firm. Compared to conventional marketing channels, digital marketing programs generate much more revenue. Digital marketing programs have a 2.8 times better revenue growth expectation than those that don't, according to Google. In addition, a company's chances of expanding its staff and revenue are 3.3 times more significant when using digital marketing. 5. Better ROI in Marketing A company's brand value and income may be increased via successful digital marketing initiatives. Additionally, it generates a higher return on investment than conventional marketing. Digital marketing methods are simple to track, allowing you to see how your efforts affect your target audience. When it comes to a successful digital marketing strategy, a steady flow of visitors that you can turn into leads is essential. The more targeted traffic you receive, the faster your investment pays off. 6. Worldwide Marketing Opportunity Businesses with a well-thought-out digital marketing strategy may reach the hundreds of millions of people who own smartphones and tablets. If you have a product or service, you may sell it to everyone who utilizes the internet. Nearly 75% of internet users currently access the internet through mobile devices. Your firm loses out on a huge potential if you don't use digital marketing. Using a digital marketing approach, you don't have to wait till the future to break into the mobile internet market. You may sell to people all over the globe if you have an eCommerce marketplace and provide international delivery. 7. Opportunity for Even the Smallest Business The playing field is entirely leveled when it comes to digital marketing. Regardless of how little your company currently is, you can expand it. In addition, you don't have to spend a lot of money competing with major digital marketing companies. Nowadays, most small businesses can develop from startups to million-dollar companies in less than five years. Before Dollar Shave Club came around, Proctor & Gamble controlled the razor market. On the other hand, Dollar Shave Club was able to take off thanks to savvy YouTube advertising and the addition of several YouTube influencers. They shattered their marketing strategy. When boys reach puberty, they begin shaving. When you know a product so well, it's pretty uncommon that you'll switch to anything new. On the other hand, Dollar Shave Club was able to do so thanks to internet marketing. It's an excellent example of using growth hacking to your advantage. 8. Cheap Marketing with Highest Result You don't need to be a math whiz to realize that advertising online is far less expensive than conventional methods. It's not uncommon for a company's entire marketing budget to be consumed by advertising in newspapers, magazines, and radio. You may spend as little money as your budget permits on digital marketing. But, to be clear, this doesn't mean you should abandon your traditional marketing methods. 9. Result-Oriented Approach You can improve the look and feel of your high-rise product page, increasing the conversions by many folds. Digital marketing has its benefits, as you can see. In addition, your sales may be optimized in real-time by A/B testing. A considerable contrast exists between digital and conventional marketing in this regard. On the other hand, a billboard can't be A/B tested and continually optimized. Once it's out in the open, it's out of your hands. On the other hand, you may establish precise targets with each digital marketing campaign and monitor your progress. That is why digital marketing should be your first step toward a better strategy for marketing that is more conversion-focused. 10. Opportunity to Generate More Revenue than Usual No, we aren't advocating that you abandon entirely conventional marketing. Digital marketing, on the other hand, may assist you in generating more cash for your company. We've previously seen how digital marketing is inexpensive and easy to grow. Making more money without sacrificing your unique brand is possible with this method. Conclusion Most businesses in Bangkok are increasing their expenditure on digital marketing techniques to reach their target audience. Also, they are employing digital marketing agency Bangkok to get the most out of their marketing campaign. Nevertheless, digital advertising remains, and it's plain to understand why. To avoid being left behind in the digital marketing race, your firm must incorporate digital marketing methods into your company's entire marketing plan. Read Also: 5 Types of Digital MarketingEffective Ways to Utilize Digital Marketing5 Questions To Ask Your Digital Marketing Agency Before You Start WorkingWhat Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

Promotion Position For Your Ex-panding SEM Business

Growing an SEO consulting business is not easy, it is not uncommon to run into issues. If you follow some elementary guidelines for expansion and professional tips, you will be headed on the right path. Here are some guidelines to keep in mind. A positive attitude has a very positive effect on the people who do SEO consulting business with you. If they see that you are happy to give them the goods and services that you sell, it will make them happy to keep purchasing those products and services from you, which means more business. Let your customers be your most important spokespeople. Ask for testimonials from your best customers, and incorporate them into your marketing materials. People often consider the advice of others when looking for an SEO consulting business or service they need. Apart from the difficult work you put into your SEO consulting business, you also have to have ample financial resources up your sleeves. It is imperative for you to keep sufficient business funds with you all the time. If you are seeking to enjoy a reputable business without any hindrance, then you need to work on this aspect. At the affair, take pictures of your consumer and then post them on your Facebook page or website. Get their acquiescence first, and then tell them the URL that they will be on. People love to see pictures of them, especially if it’s a huge SEO consulting business that is posting it. It may make them feel a bit like a celebrity Sign in to all the social networking sites such as Facebook, Twitter and the like and try providing unique and interesting information on all of them. Also, remember to connect all your social networking sites and make sure that you are continuously visible everywhere. Put the merchandise on display outside of your store. Clearance items are ideal for demonstrating outside. In most instances, products sell like hotcakes when placed in the public eye. Curiosity about other items you carry will bring more traffic to your SEO consulting business. Have a jingle written by a songwriter. Jingles directly focus attention on your SEO consulting business. Make it catchy and irresistible. Just sit back and watch the call flow increase. There are wonderful examples at Jingle dot net. Using a short song to promote your SEO company can be an excellent way to grow your business. It’s important to make sure you are running your SEO consulting business within the confines of the law. If you’re uncertain about something from a legal standpoint, be sure to enlist the help of a professional to avoid facing serious unintended consequences later. Legal issues can be the death of the business. Curious about the topic of video SEO consulting? Don’t forget to go to my SEO Blog and you’ll be able to find quite a bit of helpful tips.

Things You Should Know About Web Host Providers

Choosing a web host is an important decision you need to make before you launch your website. Take a web host as a brick and mortar location where your business will reside, so making the wrong choice would mean your business would be ruined. With many companies offering web hosting services, it could feel challenging to pick the best from them. To choose the right web hosting provider, there are few pointers you should consider. Below are some of the things a reliable web host should have: Server reliability : If you check the top web hosting providers for Australia, you will note server reliability as one of the key features that are highlighted when comparing these companies. The reason for this is because you want to ensure your website does not experience downtimes. It could be frustrating to suffer downtimes if you are running a business that expects a lot of traffic. That is why you need to choose a host that is reliable when it comes to uptime scores. Backup and security : Security is also something that should feature in your list of factors to look at when choosing a web hosting provider. A reliable hosting provider will include all essential security features that will protect your site and all data. Backups are one of the ways you can secure your data, so when there is an issue you can easily restore the data. Look for a company that allows auto backups so you will not need to do it manually. Security features like SSL certification systems are necessary to ensure connections through your site are encrypted. Support (Live chat or telephone) : Support is another factor you have to look at when choosing a hosting provider. A reliable web hosting provider should include seamless communication channels that allow you to reach support whenever you have an issue you want to be addressed. An unreliable support department means you could have to wait more than a day to have an issue resolved, and this could damage your reputation if access to the website is compromised and your clients are unable to access data. Server speed and responsiveness : A responsive server is a good idea as it guarantees quick access to vital information. Responsiveness is measured by the time it takes a user to get full access to the site from when they hit the domain. Speed is one of the metrics used by Google to rank sites, so good speeds could help you achieve better SERP ranking. Don’t be carried by the price because this is something many hosting companies use to win over buyers. Look for the features you will get and make sure your site will have a good platform. Before you choose a hosting provider, you need to look at the features that are offered. Some web hosts that charge low prices will not give you important features like security and their server responsiveness may not be good. Consider security and verify that the hosting provider offers reliable support when you need to solve a problem. Features like SSL encryption and site backup are necessary to secure your files. Read Also : What Makes A Web Hosting Good? Why Is Server Colocation Hosting In India Becoming More Popular Than Dedicated Servers? 7 Reasons Why You Should Be Using A CDN With WordPress

Importance of Web Push Notifications in Search Engine Optimization

1. They can assist you to create a marketing list:

2. They can help you to drive repetitive traffic:

3. They can increase your chances of growth in the future:

4. They appear directly on any device:

5. They can reach a wider audience:

How to Monitor the SEO Health of Your Website

Top 9 Factors To keep in mind before Choosing A Web Host

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

How Can Digital Marketing Increase Your Business?

Promotion Position For Your Ex-panding SEM Business

Things You Should Know About Web Host Providers

Importance of Web Push Notifications in Search Engine Optimization

1. They can assist you to create a marketing list:

2. They can help you to drive repetitive traffic:

3. They can increase your chances of growth in the future:

4. They appear directly on any device:

5. They can reach a wider audience:

Share this Article

How to Monitor the SEO Health of Your Website

Top 9 Factors To keep in mind before Choosing A Web Host

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related