What Can I Do With An International Business Major?

Published on: 13 December 2021 Last Updated on: 01 February 2025

A career in international business has the potential to shape your entire professional life. It can lead to high salaries and career advancement opportunities that can help you grow your career trajectory.

An international business career can allow you to travel the world and interact with high-profile business leaders, which is a dream for many aspiring students who desire to make a career in the global business domain. With international business management, you can gain the competency to enter the business sector with ease and confidence.

If you are drawn to other cultures and have an affinity for numbers can consider majoring in international business. Pursuing a well-designed course can be a wise investment of your valuable time and effort. Read ahead to learn about the outcomes of doing an international business.

International Business Major: An Overview

The international business major is an interdisciplinary degree program that combines the subjects, including business and economics, to equip the students with comprehensive knowledge of other countries’ legal, economic, socio-political, and financial systems.

Attending a major in international business can help the graduates in mastering the core concepts of international commerce that enable them to take on challenging positions in the global business sector.

Skills

When you opt to study a major in international business, it allows you to develop industry-specific skills that employers of the business setting highly seek. You will also develop transferable skills that can be applied in a range of sectors. Here is a sampling of representative skills and abilities of an international business graduate:

Efficient communication skills
Quantitative skills
Cross-cultural communication skills
Excellent networking abilities
Interpersonal skills
Adaptive thinking
Emotional intelligence

To thrive in the modern business industry, especially in the international business sector, you must have an entirely different industry-relevant skillset.

Career Progression

Acquiring an international business management degree can open doors for various lucrative career opportunities. However, we have listed the job opportunities for a skilled international business graduate:

Distribution and logistics administrator
Foreign trade consultant/specialist
International marketing and the sales associate
Customs broker
Import/Export manager
International Banker
International project manager
Finance analyst
Business development manager

These are only some of the many employment opportunities that an international business graduate can consider. There is a massive demand for skilled and qualified international business graduates who can understand business at the global outset and offer their expertise in business operations.

Conclusion

The future is bright for international business graduates as more and more companies are looking forward to expanding their business beyond their home countries. Earning a degree in this domain can enable you to work across many sectors, including investment banks, international trading companies, multinational companies, etc. These are some of the sectors known for offering high-end salaries and international exposure that can work wonders for one’s career.

An international management degree can be your gateway towards an industry-aligned and futuristic career in the modern business industry. Hone the knowledge and skills offered by international business management programs and become a perfect fit for the contemporary business sector in a national and international platform. Sign in now to know more about the potential of a degree with majors in international business!

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Creative Pop-Up Event Ideas for Your Business

As a marketer, you probably spend a lot of time trying to nail down abstract concepts to promote your brand. However, have you ever sat down to think about pop-up events? In a word, they can create a buzz in your marketing efforts if executed properly. This article introduces you to creative pop-up event ideas. When implemented with pomp and color, the ideas enable your customers to get up-close and personal with your brand. What is a Pop-Up Event? Pop-up events are temporary events, conferences, parties, or experiences that span a host of creative outputs. Examples of such events are pop-up dining events, a subcategory of their own. Additionally, spontaneous cooking contests, supper clubs, and speakeasies are other examples that attract attendees in large numbers. Pop-up event planning is a big industry worth more than $10 billion in sales. In reality, a 2018 Harvard Business Review Analytic Services survey showed that 93% of business executives prioritize hosting events. Fortunately, the events aren't only for large organizations but also small businesses. With this in mind, it's also crucial that you carefully choose the location of your pop-up event for a lasting impression. Depending on what suits your business best, you could rent a commercial kitchen, private cafes, storefront, cabana, theatre, or mansion. However, ensure to obtain the necessary municipal requirements like permits and licenses. Executing Your Pop-Up Event Ideas Next, put these creative pop-up shop ideas into use to pull the event off successfully: 1. Hire On-Brand Decor Your customers know your brand’s design through your website. As such, it’d help if you keep the decor of your pop-up event similar to your site's. Check with your local event-decor rental companies for on-brand decor. It'll be a bonus point if the decorations are photogenic to make it easy for your guests to post them on social media. 2. Ensure Your Pop-Up Event is Goal-Specific One of the significant factors for any pop-up event is having a crystal clear goal. Consequently, you'll be in a better position to choose the venue, creative design, and have metrics for measuring the event's success. For instance, your goal could be to: Conduct market research Provide your customers with an experience they'll gladly pay for through a product launch. Attract new customers Increase brand or product awareness Promote collaboration with the local community However, you could delve even further into the intricate details of the overall goal. As an illustration, consider the Japanese company Dohtonbori, known for its Okonomiyaki dish. This is a pancake the company makes from organic vegetables. Unfortunately, most of its customers didn’t know this. In order to promote itself as a healthy fast food company, it opened a pop-up shop in a Tokyo neighborhood. It then positioned itself as a "Fast Food Aid" stop, with the staff dressed in pharmacist white. They would then accept fast food receipts and exchange them for pill vials comprising crucial nutrients missing from most fast foods. On the temporary retail space walls were huge clear tubes holding a year's supply of supplements. Overall, the aim was to show customers the number of nutrients they don't get from other fast foods, but they're present in Dohtonbori’s offerings. Later, the company posted the short film on YouTube, attracting over a million views within the first few days. While the company sold nothing in the pop-up shop, the message was loud, clear, memorable, and effective. Traffic at this company increased by 125%. 3. Use Digital Signage to Attract More Customers Whatever venue you choose for your pop-up event, consider incorporating digital signage as one of your pop-up event ideas. Markedly, digital signage marketing is a trend that effortlessly enhances your marketing efforts. A Mood Media survey showed that 68% of shoppers are highly likely to purchase a product marketed through digital signage. Another 44% of the respondents said digital signage ads would draw them towards the promoted product instead of the one they initially intended to buy. With this in mind, it’s no wonder that you should use digital signage in your pop-up party. Its benefits include: Setting the tone by using attractive signage content to enhance the ambiance of your pop-up stores Promoting and enhancing brand awareness by immersing your customers in your brand's values. You can uniquely use one screen to display hundreds of images or branding elements. Boosting location-specific sales and offers, allowing for more control and flexibility over the content you display. Creating an interactive and memorable experience through digital signage apps like social walls. For example, your pop-up store visitors can post on social media platforms like Instagram. Then, display their posts on your digital display screens to boost customer engagement. Final Thoughts Holding a successful pop-up party is a matter of putting creative pop-up event ideas into use. With some planning, proper logistics, and much preparation, you can hold an event that your customers will never forget. Besides, it could be the one that spreads word and interest about your brand, bringing in more customers. Additional Reading: Creative Marketing Strategies to Put Your Small Translation Business Lucrative Business Ideas to start Near Water Bodies Six Low-Investment Business Ideas You Can Start Today

Pros and Cons of Oil and Gas Investment

Gas and oil are commodities that will always be in demand globally. No matter where you are in the world, people seem to be needing oil and gas more and more, be it for transportation, to run businesses and factories, and machines, and to do daily tasks such as cooking. Because of its increasing demand, it’s a highly favored investment choice by business owners and investors around the world. However, as with all other industries, the petroleum industry does have its pros and cons. Here are some of them: The Pros: 1. There Are Tax Benefits And Advantages: Naturally, economists and the respective governments encourage investors to put their money in the energy and petroleum industry. The more businesses in the energy sector, the higher the demand for this commodity, as the price per barrel of oil also tends to stabilize more. Remember this is important as almost all aspects of man's daily life are highly dependent on the energy and petroleum industry. To encourage investors to stay attracted to gas and oil businesses, governments provide for annual tax benefits and deductions. Some of these include the following: When you invest in a limited liability partnership/gas company, such as the CEFM Oil & Gas Investment Fund, 15% of your share can become a part of your tax-sheltered income, which means that this 15% of your total stock will not be subject to taxes. In the event of stock depletion, governments can allow for certain allowances to keep your company's cash flow reports stable. 2. The Gas and Oil Industry Is a Lucrative Trade: Gas and oil are both commodities. You cannot go through your daily life without either of these two. Even the simplest and most rural forms of living require gas, such as lighting up gas lamps at night. At present, the petroleum industry makes up 10% of the total gross domestic product of the world, representing an amount of around $10 trillion. This figure does not end here, as it is bound to grow even more as the global population increases in number. 3. The Rate of Return on Investment Is High: Economists around the world found that the return on investment from oil and gas companies is usually around 5 to 10 times more than the capital that you put in. It is tough to find any other investment opportunity that allows for the same favorable returns. When exploration of an oil reserve starts, profit can begin to accumulate after the first two months; this speed is unrivaled by any other business sector. The Cons: 1. There Is a Limit to Growth: Oil and gas reserves are not taken from a renewable source. Eventually, the time will come when these resources will be fully depleted. As the demand for oil continually increases by the day, so does the rate of these reserves eventually being maximized and fully depleted. You can only do so much. Further, this industry needs to fulfill a lot of environmental responsibilities, such as the rehabilitation of the reserve that was drilled up for oil explorations. Doing this entails costs for the company. 2. There Is a Huge Political Risk Involved Because oil is a commodity, it is but natural that political governments intervene. As much as they would want to protect a private company's interests to make sure investors in the market will stay, they are also protecting their political interests. Therefore, any change in trade factors concerning political state agreements, tax reform laws, treaties, and the like will significantly affect the price and stability of the oil. This would mean that you cannot ever shy away from any involvement of politics in your business if you decide to invest in the petroleum industry. 3. The Market Price of Oil Is Always Fluctuating: As more and more individuals demand gas and oil, its market price will continue to fluctuate as well. Increased demand for goods will increase the supply; hence, the competition is high, so the costs have to decrease. This economic fact is good for the consumers but bad for you as the business owner. Profit is always what you have in mind, and in the oil industry, there is a ceiling as to how much you can increase the price of gas and oil. Conclusion: As lucrative as the oil and gas trade may be, do remember this list of its pros and cons. The disadvantages are not to discourage you from investing in this business sector, but it will help you make a better and wiser decision on where to plant your hard-earned money. Anchoring your investment in an informed decision will help you earn better growth on your commodity investment plan. Read Also: Investing In Property Is Investing In Your Future Safeguard Your Loved Ones Against The Dangers Of Radon Gas

How To Plan A Promotional Event For Your Business? – Steps & Key To Success

A promotional event plays an important role in the success of your business. Planning this type of event may be challenging but if you know how to do it right, you and your organization can achieve huge benefits in the end. To learn more about how to plan a promotional event for your business, please scroll down to find out the answer. What Is a Promotional Event & Its Importance? A promotional event is a popular occasion created for organizations looking to promote their particular products, advertise new products, or promote their whole company. By launching this event, you can draw customers' attraction about your business and reach your target audience. More than just attracting people, a well-promoted event's chief purpose is to increase public awareness of the business. In addition, it also informs customers about your organization, products, prices, services and persuades them to buy the products of your company. Planning Promotional Event With 5 Steps Step 1 First and foremost, you need to define your goal and identify the target audience of your event. This is the most important factor because your promotional event tactics will depend mainly on your customers and the goals that you want to achieve. The chief target might be increasing total revenue for your e-commerce marketplace or generating media coverage on your newly launched products which are about to be unveiled. However, having a defined goal enables you to build a strong, effective promotional event schedule and bring the right audience to your business. Step 2 Choosing the proper type of promotional event is the next significant step in your process. There are several ideas of promotional events for your intention to gather new customers, raise people's awareness of your brand, express the brand's gratitude to current clients, etc. This post will show you the three most typical types of promotional events that you may find helpful to your organization. The first one is fundraising events, created to support an organization's mission, especially nonprofit companies. These companies will raise funds via selling products or services activities. Your organization can hold this type of event by hosting a gala, online or offline auctions, or musical performance. Next, you can also opt for those promotional events like giving the public free food and custom bottled water. Who doesn't love free stuff? No one. The crucial aims of these events are to spread people's awareness about a particular product, service or advertise the image, trademark of your brand to your target audience. Giving the crowd a free trial is a great way to give them a good impression of your brand. The final type which we want to mention today goes to the award ceremony. The prize might be given to "the most loyal customer" or the one who has a winning ticket. This type of promotional event shows your brand's gratitude to loyal customers. And that will help you gain more target audience and make them want to stay longer with your brand. Step 3 To keep track of all activities of your promotional event, a schedule with strict deadlines needs to be included. Because the bigger the event is, the more things your team needs to put on the calendar. Having deadlines in your team's plan would make your job less sophisticated and give you appropriate time to change the plan if something occurs unexpectedly. Step 4 Since organizing a promotional event is not easy, you can share the load to distribute the promotional efforts to other stakeholders. Here are some tips for you. Reach out to sponsors might be the best way to bring a helping hand to your business. Sponsors could easily help your brand access your target audience and re-enhance your promotional event's key message on social media websites. They can also expand your company's budget if your brand allows them to also display their products in your event. You can consider another common way which is influencer marketing. If you can connect with influencers whose audiences are similar to your target customers, don't hesitate to discuss this partnership marketing opportunity with them. Leveraging their influence in the industry is also a great way for your event to get closer to success. Step 5 After having done all things above, following up with your event attendees is the last important step to decide the success of your event. You might want your attendees to remember your brand's message and come back to buy your products in the future. Thus, send them emails, give them some small gifts, marketing flyers, or whatever you can to make sure that they will remember your brand after the promotional events. If they come back and choose your brand as a reputable solution, you can tell that your promotional event is successful. Tips For Promoting Your Event Effectively On Social Media Using social media platforms wisely and suitable for your products/services. Paid for advertisements on Facebook, Youtube, Instagram, etc. Host a giveaway to pump up your brand awareness and help convert your followers to attendees. Using your promotional event's hashtag everywhere and every time you have the chance. Conclusion Promotional events are amazing in helping you gain more customers and spreading your brand's key message to the community. We hope that our topic of "How to plan a promotional event for your business" today could give you the answer that you're looking for. Good luck and see you next time! Read Also: What Type Of Inflatables Should You Opt For At Your Business Event Choosing the best Photographer for your Event

What Can I Do With An International Business Major?

International Business Major: An Overview

Skills

Career Progression

Conclusion

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How Does Creativity Help In Entrepreneurship?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Creative Pop-Up Event Ideas for Your Business

Pros and Cons of Oil and Gas Investment

How To Plan A Promotional Event For Your Business? – Steps & Key To Success

What Can I Do With An International Business Major?

International Business Major: An Overview

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Career Progression

Conclusion

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Why You Should Designed New Offices Carefully? – Content Rally

How Does Creativity Help In Entrepreneurship?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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