Are Franchise Crossovers Effective for Mobile Games Growth?

Published on: 23 August 2023 Last Updated on: 11 September 2024
Mobile Games

Mobile gaming is growing quickly right now. Developers have caught on to the fact that it is more affordable and accessible than console gaming, allowing them to reach a wider demographic and make money. It might surprise those of us who are dropping $60 on a console game that is broken on release, but the most lucrative gaming format in the industry right now is gaming.

This all explains why you might have seen a Call of Duty mobile edition, a Grand Theft Auto V mobile edition, and why companies like Netflix had the instinct to turn to mobile gaming before they thought to release any console or PC games.

But is there another way for mobile games to expand? Well, if you know anything of movies, TV shows, comic books, and past games, you know that there is one tried and true method that gets tongues wagging: the fabled crossover. Take a look at our guide to why the crossover is so effective, complete with examples.

Audiences want to see something they’ve never seen before

Let’s get this out of the way first: audiences will love it. It harkens back to the arguments you had on the playground with your dolls: could Spider-Man beat Batman? We’re never going to see Spider-Man beat Batman, at least in an approved feature film, but we might see the result of whether Batman could beat Superman, both from DC, hence the Batman V Superman: Dawn of Justice movie.

It’s the same sort of idea. That movie was… not good if Rotten Tomatoes and general meme culture are to be believed, but everyone wanted to see the crossover movie, so it made money. It’s telling that the critics’ score is 29% but the audience score is as high as 63%. A better example is the Spider-Man: No Way Home movie, which is considered a cultural highlight due to bringing together three famous Spider-Men – and was good!

When it comes to games, the most famous example has to be Street Fighter, which regularly partners with Tekken, Marvel, and Resident Evil. You can find free browser games like them here.

It’s like an easter egg for the audience

Even if the crossover isn’t as blatant as Street Fighter, fans will appreciate it. If, for example, Bender from Futurama were to pop up in The Simpsons Game, fans are going to spot it. In fact, Futurama is a testament to the power of easter eggs. Swathes of blogs and videos have been made about the background alien languages and math equations that are on the posters of the show.

A crossover in your mobile games, even a small one, is likely to incite a lot of content of people spotting and explaining the easter egg they found.

It allows companies to merge and share audiences

The crossover is really everywhere in marketing because it is effective. It’s in social media marketing for example, but there it’s called “collaboration”. The crossover has the same benefits: two brands share an audience. One brings audience members that were not there before to the other, and vice versa. Both audiences grow with new players that might not have been aware, or at least aware enough to be fans, of the other brand.

As mentioned, it’s a common social media marketing tactic. Users discover a new brand that might appeal to them and that they trust because it’s presented by a brand that they already trust. So, a lesson to take from marketing is to appeal to the same demographic. Street Fighter shares a lot of gamer fans with comic book fans, and Resident Evil covers both games and movies.

It theoretically means two sets of audiences are buying the product

It goes without saying that if you have two sets of fans buying the same product, sales are going to rise. Not double, because fans have a wide palette. They might already love both of the featured brands of the crossover, but definitely rise. You’re giving your fans two reasons to buy rather than just one – and one is all they need.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Wireless Gaming Mice

Wireless Gaming Mice With Optical Switches: Competitive Gaming’s Future

Wired computer peripherals were all gamers had for decades until wireless technology took pace. The hassle of routing cables for a gaming setup is a tedious process. Managing mouse cables during usage distracted gamers and professionals alike. Wireless technology has finally caught up, and the difference between a wired and wireless gaming mouse is barely noticeable. Optical switches and extraordinarily high polling rates provide professional gamers with the performance and accuracy critical in gaming competitions. Whether participating in professional gaming competitions or building your Valorant game account, a gaming mouse with optical switches is the best way to make a career. This article addresses the mechanics of optical switches, how they improve gaming performance, and answers whether a wireless gaming mouse can beat a wired mouse in performance. It will also mention some top-performing gaming mice that competitive gamers use. Continue reading to learn more. Basic Wired Mouse Vs. Wireless Mouse With Optical Switches Whether you are playing Call of Duty or Fortnite, fast, precise, and accurate crosshair movement is vital to secure a win. Wireless gaming mice with 2.4GHz technology communicate with the computer at lightning-fast speeds to ensure minimal delay in data transmission. The difference in communication speed between a wired and wireless mouse is now unnoticeable for most gamers. The only drawback left in wireless mice was the traditional mouse switches. The conventional mechanical click mechanism requires external force, which is applied by the user, causing a spring to actuate movement, causing two contacts to form a connection. The completion of the circuit tells the computer that a user has performed a click. There are specific motions associated with the mechanical switch mechanism. The spring takes time to adjust to the new position, which can sometimes cause double clicks as the spring weakens. Optical switches came into existence to eliminate this uncertainty while prolonging the life of a mouse switch. Let's learn how an optical mouse improves gaming performance through its unique take on mouse switches. How Do Optical Switches Work? Optical switches improve the response time for registering a click. Instead of using an electric contact to report a click, an optical switch uses an optical light beam. When the user presses the mouse button, it initiates the movement of the spring, which blocks the optical light beam, indicating to the computer that the user performed the click. Players who use the drag-click strategy can perform 20+ clicks per second. It's a common misconception that the drag-click technique only works on mice with mechanical mouse switches. However, it's not true that optical switches have many advantages over traditional electrical contact-based ones. A wireless gaming mouse with light base click technology provides the latest and the best possible performance for gaming. Let's examine the factors that make wireless gaming mice with optical switches superior to traditional design. The Benefits Of Wireless Gaming Mice With Optical Switches Faster Response Time Following are the technologies that lead to faster response time for wireless gaming mice with optical switches: Optical Switches: The debounce delay was a primary cause of low response time in a gaming mouse. Optical switches remove that delay by using a light source that cuts on when a user performs a click. High Polling Rate: A modern gaming mouse can reach a 4000Hz polling rate or higher. At this frequency, a mouse will report movement and click at speeds up to 4,000 times in a second, leading to a response time of 0.25ms. 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Professional players like Tyson "TenZ" Ngo, Felix "xQc" Lengyel,  and Sentinels SicK use the mouse in-game competitions. PRO X SUPERLIGHT 2 SPECS Brand: Logitech Switch: LIGHTFORCE Hybrid Switches Sensor: HERO 2 Sensor Weight: 60g Key Features: Hybrid Optical Switch Design 5ms Response Time USB-C Port for Charging The quality of Logitech products is time-tested. Their PRO X SUPERLIGHT 2 is one of the fastest and most accurate gaming mice. The minimalist design and addition of LIGHTFORCE hybrid switches provide the low response time and power requirement that every professional gamer needs. The response time of 0.5ms is ideal for any competitive gaming conditions. It is available in three colors: pink, white and black. Under constant motion, the mouse can support up to 95 hours of battery backup. The HERO 2 sensors boost 32K DPI and 500+IPS. Overall, it's a balanced feature mouse charges using a USB-C connection for reliability. 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ps4 console

Are You a PS4 Console Gamer? Here Are The Top 10 Games You Must Play!

Doesn’t matter if you are picking up a ps4 console for the first time, or you have been playing for years. We have a list of top ten PS4 titles you must experience at least once in your life. PlayStation had players from all over the world vote for the top games of the decade and officially announced the list. Some standings might surprise you, but most will not. In any case, let’s take a look at the list and find out which ones made it to the top slots! One thing though, before you move on. If you do not already leverage a fast and stable internet connection, make sure you subscribe to one right after you finish reading this. Obvious as it is, reliable high-speed connectivity such as ensured by Spectrum Internet, is a prerequisite if you are looking forward to a seamless and immersive gaming experience. And when hooked to the Spectrum network, PlayStation Now is bound to stay connected while you keep earning points. Are You a PS4 Console Gamer? Here Are The Top 10 Games You Must Play! 10 – MARVEL’S SPIDERMAN   According to the IGN review, PS4 Spiderman has delighted players at every step of the 15-hour adventure, with the surprising depth of the tale that focuses on both characters i.e. Peter Parker and Spiderman. The story is made all the more exciting by web-swinging, web-based gadgets and web-centric puns that make for plenty of thrilling action. The Insomniac Game aims to make you feel like Spiderman and does succeed in doing just that with nearly every swings across Manhattan. Swinging around feels great, though there is a slight learning curve to that. Once you have mastered the basics, it becomes fairly effortless. Your Spiderman begins to swing and leap gracefully – and you can spend hours just watching him swing around the city, without actually completing tasks - jumping off the Empire State Building or the Avengers Tower. The adrenaline rush is real! The story’s biggest Boss Battles are both front and back-loaded, leaving the middle of the game devoid of major stints, and also tend to feel repetitive in the pattern. But outside the Boss Battles, Spiderman offers a satisfactory combat system with really cool gadgets put to u 9 – UNCHARTED 4: A THIEF’S END Visually speaking Uncharted 4 is one of the best games you’ll find out there. There are moments when you are forced to wonder how they did it so beautifully for a console. The environment, character-models, the science of clothing, precision of facial expressions, none of these things ever looked better in Uncharted. In terms of lighting, Uncharted 4 has the best in fact - even during the daylight hours lighting effects come across as real. For instance, when sunlight hits Nathan’s face at an angle and changes the color of his hair. Also the lighting in the caves, and other scenes like that, all that makes it very impressive. It is a linear game but even then, Naughty Dog has managed to do many cool things e.g. the water effect. In water areas, it feels like the character is really inside the water; the texture and the feel are highly realistic. Though in some scenes that show water from the surface, it does look kind of grainy as for instance, when Sam and Nathan are on the boat in the middle of the sea and its morning time. People did expect more in terms of characters, but otherwise, the game is a huge improvement if one looks at other uncharted games - in terms of voice-over, voice quality, the camera movement, and the overall finesse. 8 – BLOODBORNE Bloodborne comes from the lineage of Dark Souls. That does not exactly make it a successor but does reflect how the two share a mystical lineage and revolve around the idea of being transported into a new world. It is an incredible game, the mechanics are great, it is intense, it is rewarding, and it is gloriously frustrating. Certainly, a ps4 console game that is highly stimulating for people who like to take up challenges. Probably the thrill and the fierceness is what got Bloodborne to the 8th position by a majority vote - both factors hugely characterize the game. The downside, however, is the load-time can get annoying, and going back to the checkpoints repeatedly does tend to become somewhat frustrating. The ps4 console game can get rather brutal and unforgiving, so we would not recommend it for beginners on PS4 or those looking for something less demanding. Also, Bloodborne is bound to take up a lot of time. Only if you have played and enjoyed the Dark Souls saga, there is a chance you may just fall in love with the game. Overall, there is a lot to discover and experience in the game and that’s what makes it unique. 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But the way it advances, the graphics, the battles, and the exhilarating gaming experience renders it one of the top 10. As the story progresses Aloy becomes an esteemed leader and a role model for other characters. The ps4 console game world is stunning and you would be taken aback by how spectacular everything looks in there. Magnificently lush or snowy mountains, the mechanical creatures that inhabit these mountain ranges, everything goes very well together. In essence, the story is very earthy and set in a very natural atmosphere. The ps4 console game is very user-friendly with well-implemented controls and everything easily accessible, and it is your combat approach that brings out the analytical aspect. Predominantly a stealth game, you are not big on power or rich in weapons rather it is things like the long grass that allow you to crouch and wait before you get the perfect moment to strike. The weak points in the machine characters can be unraveled with focus; they are not just resourced fodder, rather you can tame them, and take advantage of them, particularly when traveling long distances. The audio element fits perfectly in every way. All in all, this is a great one to play and should be on your bucket list. 6 – THE ELDER SCROLLS V: SKYRIM Skyrim is undoubtedly a legendary game - a pure classic! An inspiration for many RPG games, it presents the fundamentals that make the foundation of the RPG genre and is frequently compared with a newer title. Skyrim is famed for its diversity and wide-ranging mechanics, the multiplicity of factions, the range of races and an abundance of choice. It is the kind of ps4 console game you won’t get bored of easily. There is no definite ending in Skyrim, with each playthrough you can make a number of different choices and choose to be part of different factions that’ll lead you to a new outcome. You can choose to be with the Imperials or the Stormcloaks, and you can choose to destroy the dark brotherhood or side with them. In other words, diversity is woven into the very fabric of Skyrim. No matter how many times you pick up the game, you will surely experience something new that will make the ps4 console game very interesting for you. One of the most fundamental and interesting aspects of Skyrim is the “dragon shouts”, blasting your enemies to death gives you a kind of satisfaction you might not have experienced before because there is hardly a game around with similar mechanics. Having a shout with the legendary dragons gets your adrenaline kicking. It is truly epic, and rather funny at the same time as you shout at bizarre NPCs - there are 28 shouts in total. Things like this keep the spark alive for ps4 console gamers. The story is simply impressive! You are a unique hero – the Dragonborn - and it is your destiny to defeat an entity that is intent on dominating the earth. What makes this ps4 console game even more charismatic is the progression; you start as a prisoner in rags and progress from there until with the help of other characters you rise to become a full-fledge dragon slayer. The law in Skyrim and the history of the cities make it all the more exciting to play, more so because it is a world very similar to ours only a lot more intriguing. Skyrim is something you can never get bored of simply because you become one with You May Also Like: Top 6 PC Games in History Which You Should Definitely Try 10 Top Games for PC Gamers 5 – RED DEAD REDEMPTION II After a long span of 7 years, people got to experience a Rockstar Game again - one of the most highly anticipated games of 2018 – Red Dead Redemption II. Often when you start a ps4 console game, it takes time only to get to the point where you actually feel like the game is about to start now. Red Dead Redemption 2, however, presents a perfect example of a captivating intro. 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Great value for money RDR2 is worth every second you spend playing it. 4 – GRAND THEFT AUTO GTA V succeeds as a game because of the lack of real-world consequences – artistic in its depiction of how the characters and consequence-free reactions combine with the consequence-free actions of the player in the open world! The story starts with Michael, Trevor and Brad robbing a bank. Unfortunately, they get into an accident and Brad dies on the spot, while Michael is also supposedly dead! Trevor somehow manages to escape. Nine years later, Michael is living under witness protection with his family, but circumstance returns him to the life of crime. That is when Trevor locates him and the two reunite. Having lost touch with old ways, Michael longs for adventure. Long story short, he gets back into the game, one that is nothing less than a police-chase action movie. T the graphics in the ps4 console game are excellent even by today’s standards. The lighting, the texture, and the animation, everything is of extremely high quality. The game even depicts a 28-day moon cycle, which isn’t something people usually notice, but this one detail reflects the developers’ commitment to quality. The gameplay is nothing less either. Motion-capture animation portrays movement realistically. There are many moments that make you laugh spontaneously at the gameplay and the movement of characters, making you fall in love with the ps4 console game even more. 3 – THE WITCHER III: WILD HUNT The ps4 console game of the Decade! High fantasy genre, and one of the most captivating games that can easily cast a spell on you and hook you on for eternity, so much so you may call it your destiny! What does it take to be the game of the decade? In one word – everything. How the ps4 console game makes you feel, how you play the game, and how you connect to it at a personal level. 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A simple trope, turned into a multi-hour spider web, rich in intricate details, full of immediate player choice, with none of the players ending up the same, this game hits on every emotional crest and trough. The content has an amazing number of intricacies and characterizations that take you into beautiful lands with mysterious people and new faces. Even the evil is not black and white - werewolves have emotions, and the ghost tree has a history-making it difficult to distinguish if the vampire is a friend or foe. The result is an incredibly engrossing and immersive experience for those who want to dive into the deep end and discover why they are playing it, and what it means. 2 – GOD OF WAR God of War is an excellent ps4 console game, to say the least! A technical masterpiece with a good story, interesting character arcs, and a satisfying and weighty combat system. It had a cultural impact on gaming, even though during the years leading up to GOW, top gaming publishers were adamant the single-player game was dead - too costly, unwanted, and out-of-date. But GOW slashed away that notion becoming one of the most successful games of all time. Kratos’ wife dies with a wish that her ashes should be spread on the tallest peak of the nine realms. To fulfill that, the father-son duo embarks on a journey full of adventure. Even during combat, the son is with Kratos, he can ask the son to summon animals and shoot arrows in order to stun the enemies. The third-person combat has never looked this good as with such epic visuals – the particle effect, camera movement, pauses, Kratos’ rage so perfectly captured, the careful depiction of how the combat builds, how it is framed, and the choreography that knits it all together, everything is owed credit. There is a small in-game too. Hard encounters make you see the true depth of the game – fighting three bosses at once, facing enemies with totally different abilities – all adds to the thrill making the experience inexplicable. You need skill, and precision to play this ps4 console game - it isn’t the kind of game you can get away with by button smashing, and because it is so well designed you can maintain control throughout There is a lot of mystery, puzzle-solving, and dungeon crawling as well. Overall, the ps4 console game is simply remarkable! 1 – THE LAST OF US This is a post-pandemic world that makes no sense, gives no room to people to live normal lives, and only allows essential survival, under military-rule. With survival all but uncertain things like love, connections and emotions seem to be a liability and can cost you life. In these times nobody, but Joel, the protagonist of the game, knows better the dangers of loving someone. Ellie is the emotional heart of the ps4 console game and as the game proceeds, you find yourself getting attached to her too. At launch, The Last of Us received universal praise, back in 2013, including many awards for its phenomenal storytelling, strong characters, and the presentation. The remastered version has only a slight upgrade in terms of visuals relative to the previous one - yet after seven years the ps4 console game fulfills the standards of today’s gaming world. Undoubtedly a testimony to focus on art direction, gameplay and story Keeping in mind the current events such as the Corona Virus outbreak this game seems more relevant - it shows an out-spread of infection which only, luckily, affects insects. If you have played the 2013 version, chances are you are older and wiser now and will be able to connect to the game at a deeper level. A lot of people can relate to the character of Joel, especially if they have a child of their own. Music too stands out in the presentation. People emotionally connect to this game so much that even after years it ranks number one on the official PlayStation list of the best games of the decade! Happy gaming! What are you waiting for? Hurry up, grab your consoles and play these games; get ready for a rollercoaster ride full of thrill, adventure, mystery, emotion, and fun! Read Also: Boomtown has the Best 5 Bingo Sites to Play Online, as well as Many Other Game Bonuses! 5 Addictive Time Killing Games to Play Online 3 Tips to Find the Best Mobile Crossword Game to Kill the Time

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Gamification

What’s Gamification All About?

Gamification of an organization is something many business owners have been trying to figure out recently. What it is, is it worth giving a shot, and will it bring the desired results? You probably know by now that gamification is a process in which game elements are used in a work environment to make employees more engaged, and motivated so their performance and productivity can improve. Some of the world’s most successful companies, such as Microsoft, have used a gamification platform (Centrical) to motivate and engage their employees. Having done gamification the right way, they could see how it can transform everyone involved, bring some positive changes, and help an organization meet its goals. How does it motivate employees? Gamification doesn’t only motivate employees but keeps them motivated every day at work. We all like to be acknowledged and praised when we excel at work, to know we matter. With gamification, managers can track their employees’ performance, know the best performers, and award them accordingly. Rewarding: Those who excel at work, achieve good results, and manage to improve their performance need to be awarded accordingly. Knowing their hard work pays off, everyone involved will work harder on their improvement. Gamification keeps employees engaged: Each task they do is important. With gamification, the better they perform the higher the score they have. In a community where all scores are displayed, nobody wants to be the poorest performing employee. They give their best, learn, and cooperate to improve their performance and get more points. One way of keeping them engaged in learning. For employees, to improve their performance and productivity, it is a must to provide them with the necessary tools and resources that can help them achieve these goals. Gamification brings short videos, multiple-choice tests and quizzes, and other material that mimics the online research and time they spend on the internet in their free time, so this learning process doesn’t feel like learning at all. Promotes communication and a healthy work environment: To help employees become better at what they do, managers need to communicate with them in order to understand their needs, strengths, and weaknesses. Gamification also encourages employees to work as a team to meet their organization’s goals. This creates a healthy work environment where people can help each other, enjoy the work together, and have fun while competing and learning. Gamify customers: Gamification is not only created for employees but customers as well. Lots of companies use gamification to increase their customer base and reward their loyal customers. For example, Starbucks rewards its customers with freebies, and that helps them encourage regular visits and purchases. Gamification can transform your business if done well: What every company needs to know before doing gamification is that it must have clearly defined goals to know how to reach those goals and which steps it needs to take to achieve them.  Gamification is successful when it drives the desired behavior of employees and customers. Once they start behaving in a desired way, their motivation and engagement will increase, and performance and productivity improve. Read Also: 7 Best Employee Recognition Awards Ideas For 2021 Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It What Are the Ways to Prepare a New Employee?

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