Are Franchise Crossovers Effective for Mobile Games Growth?

Published on: 23 August 2023 Last Updated on: 11 September 2024
Mobile Games

Mobile gaming is growing quickly right now. Developers have caught on to the fact that it is more affordable and accessible than console gaming, allowing them to reach a wider demographic and make money. It might surprise those of us who are dropping $60 on a console game that is broken on release, but the most lucrative gaming format in the industry right now is gaming.

This all explains why you might have seen a Call of Duty mobile edition, a Grand Theft Auto V mobile edition, and why companies like Netflix had the instinct to turn to mobile gaming before they thought to release any console or PC games.

But is there another way for mobile games to expand? Well, if you know anything of movies, TV shows, comic books, and past games, you know that there is one tried and true method that gets tongues wagging: the fabled crossover. Take a look at our guide to why the crossover is so effective, complete with examples.

Audiences want to see something they’ve never seen before

Let’s get this out of the way first: audiences will love it. It harkens back to the arguments you had on the playground with your dolls: could Spider-Man beat Batman? We’re never going to see Spider-Man beat Batman, at least in an approved feature film, but we might see the result of whether Batman could beat Superman, both from DC, hence the Batman V Superman: Dawn of Justice movie.

It’s the same sort of idea. That movie was… not good if Rotten Tomatoes and general meme culture are to be believed, but everyone wanted to see the crossover movie, so it made money. It’s telling that the critics’ score is 29% but the audience score is as high as 63%. A better example is the Spider-Man: No Way Home movie, which is considered a cultural highlight due to bringing together three famous Spider-Men – and was good!

When it comes to games, the most famous example has to be Street Fighter, which regularly partners with Tekken, Marvel, and Resident Evil. You can find free browser games like them here.

It’s like an easter egg for the audience

Even if the crossover isn’t as blatant as Street Fighter, fans will appreciate it. If, for example, Bender from Futurama were to pop up in The Simpsons Game, fans are going to spot it. In fact, Futurama is a testament to the power of easter eggs. Swathes of blogs and videos have been made about the background alien languages and math equations that are on the posters of the show.

A crossover in your mobile games, even a small one, is likely to incite a lot of content of people spotting and explaining the easter egg they found.

It allows companies to merge and share audiences

The crossover is really everywhere in marketing because it is effective. It’s in social media marketing for example, but there it’s called “collaboration”. The crossover has the same benefits: two brands share an audience. One brings audience members that were not there before to the other, and vice versa. Both audiences grow with new players that might not have been aware, or at least aware enough to be fans, of the other brand.

As mentioned, it’s a common social media marketing tactic. Users discover a new brand that might appeal to them and that they trust because it’s presented by a brand that they already trust. So, a lesson to take from marketing is to appeal to the same demographic. Street Fighter shares a lot of gamer fans with comic book fans, and Resident Evil covers both games and movies.

It theoretically means two sets of audiences are buying the product

It goes without saying that if you have two sets of fans buying the same product, sales are going to rise. Not double, because fans have a wide palette. They might already love both of the featured brands of the crossover, but definitely rise. You’re giving your fans two reasons to buy rather than just one – and one is all they need.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Legendary WoW

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ps4 console

Are You a PS4 Console Gamer? Here Are The Top 10 Games You Must Play!

Doesn’t matter if you are picking up a ps4 console for the first time, or you have been playing for years. We have a list of top ten PS4 titles you must experience at least once in your life. PlayStation had players from all over the world vote for the top games of the decade and officially announced the list. Some standings might surprise you, but most will not. In any case, let’s take a look at the list and find out which ones made it to the top slots! One thing though, before you move on. If you do not already leverage a fast and stable internet connection, make sure you subscribe to one right after you finish reading this. Obvious as it is, reliable high-speed connectivity such as ensured by Spectrum Internet, is a prerequisite if you are looking forward to a seamless and immersive gaming experience. And when hooked to the Spectrum network, PlayStation Now is bound to stay connected while you keep earning points. Are You a PS4 Console Gamer? 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It is a linear game but even then, Naughty Dog has managed to do many cool things e.g. the water effect. In water areas, it feels like the character is really inside the water; the texture and the feel are highly realistic. Though in some scenes that show water from the surface, it does look kind of grainy as for instance, when Sam and Nathan are on the boat in the middle of the sea and its morning time. People did expect more in terms of characters, but otherwise, the game is a huge improvement if one looks at other uncharted games - in terms of voice-over, voice quality, the camera movement, and the overall finesse. 8 – BLOODBORNE Bloodborne comes from the lineage of Dark Souls. That does not exactly make it a successor but does reflect how the two share a mystical lineage and revolve around the idea of being transported into a new world. It is an incredible game, the mechanics are great, it is intense, it is rewarding, and it is gloriously frustrating. 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A simple trope, turned into a multi-hour spider web, rich in intricate details, full of immediate player choice, with none of the players ending up the same, this game hits on every emotional crest and trough. The content has an amazing number of intricacies and characterizations that take you into beautiful lands with mysterious people and new faces. Even the evil is not black and white - werewolves have emotions, and the ghost tree has a history-making it difficult to distinguish if the vampire is a friend or foe. The result is an incredibly engrossing and immersive experience for those who want to dive into the deep end and discover why they are playing it, and what it means. 2 – GOD OF WAR God of War is an excellent ps4 console game, to say the least! A technical masterpiece with a good story, interesting character arcs, and a satisfying and weighty combat system. It had a cultural impact on gaming, even though during the years leading up to GOW, top gaming publishers were adamant the single-player game was dead - too costly, unwanted, and out-of-date. But GOW slashed away that notion becoming one of the most successful games of all time. Kratos’ wife dies with a wish that her ashes should be spread on the tallest peak of the nine realms. To fulfill that, the father-son duo embarks on a journey full of adventure. Even during combat, the son is with Kratos, he can ask the son to summon animals and shoot arrows in order to stun the enemies. The third-person combat has never looked this good as with such epic visuals – the particle effect, camera movement, pauses, Kratos’ rage so perfectly captured, the careful depiction of how the combat builds, how it is framed, and the choreography that knits it all together, everything is owed credit. There is a small in-game too. 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Music too stands out in the presentation. People emotionally connect to this game so much that even after years it ranks number one on the official PlayStation list of the best games of the decade! Happy gaming! What are you waiting for? Hurry up, grab your consoles and play these games; get ready for a rollercoaster ride full of thrill, adventure, mystery, emotion, and fun! Read Also: Boomtown has the Best 5 Bingo Sites to Play Online, as well as Many Other Game Bonuses! 5 Addictive Time Killing Games to Play Online 3 Tips to Find the Best Mobile Crossword Game to Kill the Time

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What’s Gamification All About?

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