Published on: 10 December 2018
Last Updated on: 21 December 2018
One prominent goal for every roofer is to have a large customer base; hence, they invest heavily in marketing to make it a reality. I am pretty sure you, as a roofer reading this, want that for your business too. But in order not to make mistakes or veer off in the course of marketing, there are noteworthy tips you should have at the back of your mind as you go ahead with your quest for generating leads for your business.
Patience And Consistency Is Key:
There is one disclaimer of sorts I always tell anyone looking to market their business and that is, the results may not come out as quickly as envisaged. That is the bitter truth, but not many businesses out there are willing to hear such. Generating leads is a gradual process, it isn’t something you can force, you just to keep at whatever you are doing to ensure you achieve your goal in the long run.
Know Your Target Audience:
Marketing to the wrong audience is probably the worst mistake you can ever make. It is an effort in futility that will lead to absolutely nothing. Specifically, you need to target commercial property owners and homeowners as they are your market. You can start by offering free roof checks or offering discounts for your services; this will help you build familiarity with them, so in case they are in need of your services, you will be the first to call.
Internet Marketing Is Key:
With the fast-rising number of users of the internet, you can guess right that you can reach your target audience by exploiting the internet. With the internet, you can push targeted ad campaigns to be presented right in the faces of your prospective customers. With internet marketing, you can keep your customers abreast promos organized by you to boost your clientele. With internet marketing, you can use digital tools to identify the problems most of the homeowners have with the roofs; which will help you connect better with them. With internet marketing, you can keep track of your progress and know what exactly you aren’t doing right. With internet marketing, you save yourself the stress of having to go door to door to market your services. With internet marketing, you can work to generate roofing leads every day. There is only so much internet marketing have to offer that I can totally exhaust.
Quality Assurance Is Key:
To what gain is it when you spend money in trying to get customers to patronize you and after they do, they have nothing pleasing to say about your brand. As much as marketing is important, it also very crucial to take the services you render seriously and make sure you give out the best roofing services one could ask for. Do you want to keep the business going? Do you want to keep sustaining an influx of customers? Then, be consistent. Keep offering quality roofing services.
Homeowners everywhere want quality but just having quality is not enough your prospects need to know you have what they want. That’s where good marketing comes in.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
When you live in a storm surge-prone area like New Orleans, the safety of your home and cherished belongings is always a concern.
The city’s proximity to water makes it particularly vulnerable to extreme weather, including hurricanes and the accompanying storm surges. However, protecting keepsakes during storm surges is a major issue.
In this article, you will learn why how to protect your keepsakes during storm surges. Here, you will get five useful tips that are easy to follow.
However, before that, you will learn a few details about storm surges and what to do in such situations. Hence, to learn more, read on to the end of the article.
Staying Prepared Before Storm Surges
Generally, storm surges affect your building’s foundations. This happens due to high water piling because of tropical cyclones, which results in constant agitation in the building.
With time, it can result in complete demolition of homes and commercial buildings. Moreover, if the storm is bad enough, you need to evacuate and move inland for safety.
In such cases, you have to plan ahead for such possibilities. However, to save your valuables, you can keep large rubber storage containers. In those containers, you have to place your photos and mementos. This will help you take them while you evacuate the place.
Apart from that, you must have extra plastic storage containers to gather jewelry, mementos, and other photos. Also, try to place those containers in the attic if you get the news of an upcoming flood.
Additionally, you can also keep your necessary documents in a fire-proof safe. Moreover, check them to ensure that they are water-proof as well. This will prevent water from entering the safe it the building submerges in a flood.
On the other hand, you must also shut off your electricity at the circuit brakes. This will help your appliances from short circuits.
5 Tips For Protecting Keepsakes During Storm Surges
While securing your property is essential, safeguarding your irreplaceable keepsakes—like family photos, heirlooms, and old home movies—requires proactive steps.
The following are some essential tips for protecting keepsakes during storm surges:
1. Identify Valuable Keepsakes
The first step in protecting keepsakes during storm surges is to identify which items hold the most sentimental or practical value. For instance, family photos, handwritten letters, heirlooms, home videos, and important documents often top the list.
Generally, in New Orleans, homes may face repeated flooding risks. Hence, creating an inventory of these items ensures you know what to prioritize.
Therefore, you must take time to review albums, VHS tapes, film reels, and other family treasures. Moreover, once you identify your most valuable keepsakes, it becomes easier to plan their protection.
2. Store Keepsakes In Waterproof Containers
Generally, storm surges bring a high risk of water damage. Hence, you must always store your keepsakes in waterproof containers. Use sealed plastic bins, waterproof bags, or specialized storage boxes for delicate items like photographs and letters.
However, if you need extra protection, consider fireproof and waterproof safes to shield irreplaceable items from both water and heat.
For instance, in a flood-prone city like New Orleans, it’s important to seal containers properly. Also, store them away from low-lying areas.
3. Elevate Keepsakes Above Flood-Prone Areas
Elevation is one of the simplest and most effective ways to protect your keepsakes. In a city with a history of flooding, storing items in basements or on ground floors is risky. Instead, place keepsakes on higher shelves, upper floors, or in attics well above expected flood levels.
In fact, for long-term storage, elevated cabinets or specially designed storage units can provide peace of mind. Basically, they will prevent water damage during high-water events.
4. Digitize Important Items
One of the most effective ways to protect family memories is by digitizing them. For instance, you can scan photos and documents. Then, you must covert old VHS tapes or film reels. Thereby, you can create digital backups that can’t be harmed by water or storms.
I live in New Orleans, and using local digitization companies was a smart choice for me. Actually, these professionals understand the importance of preserving family memories in a city with a high risk of natural disasters.
Whether you need high-quality scanning for photos or video conversion services, these companies can help digitize your most treasured items while handling them with care.
In fact, once you digitize your files, you can store them securely in cloud storage. As a result, you can ensure they are accessible. Apart from that, you can protect them even if you lose the originals.
5. Create An Emergency Evacuation Plan
In the event of a major storm, you must have a clear evacuation plan. Moreover, you must include your most important keepsakes in your plan, both physical and digital.
Also, prepare a “go bag” with waterproof containers for physical items. Make sure to have a USB drive or external hard drive containing your new digital files.
Actually, if you prepare in advance, you can quickly grab what’s most important. Thereby, you can ensure your irreplaceable memories are safe. Additionally, cloud-stored backups of digitized items allow you to access them from anywhere. This helps even if you are displaced for an extended period.
Conclusion
If you follow these tips, protecting keepsakes during storm surges in New Orleans will not be a big problem. Basically, New Orleans has a unique geography and vulnerability to storm surges. Hence, protecting keepsakes is a critical part of disaster preparation.
Hence, start by identifying your valuable items. Then, store them securely in waterproof and elevated locations. After that, digitize them for long-term preservation. This way, by planning for emergencies, you can safeguard your cherished memories.
Don’t wait until a storm is approaching to take action. Start digitizing your family photos, videos, and documents today to ensure your memories are preserved and protected for generations to come. Preparing now means peace of mind later, no matter what the weather brings.
Do you have more suggestions for protecting keepsakes during storm surges? Please share your ideas and opinions in the comments section below.
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It seems like a thing of the future; something reminiscent of sci-fi films set on spaceships, complete with large, omniscient motherboard computers. But having a smart home controlled by virtual voice command technology is very much a thing of the present. With the release of Apple’s Siri technology in 2011, the virtual assistant game was changed. The ability to give commands verbally to an in-device personality, Siri, opened the door for easier, more productive living. Now with Amazon and Google joining the race, and other companies following suit, there’s suddenly a whole heap of new virtual assistant options.
Moving away from purely phone/tablet based assistants, the market now includes home-based alternatives. Google Home or Amazon’s Echo (complete with assistant Alexa) allows users to turn their space into “smart homes”, wherein with a simple verbal command, they can instruct their assistant to perform all kinds of tasks around the home, such as turning lights on and off.
There are also some things you should be careful about. According to Lendi smart home can be targeted by hackers since the whole house is connected via Wi-Fi or Bluetooth.
Some of the best things include While upgrading Smart Home:
Controlling lights
Changing a home’s temperature
Playing music
Opening/closing garage doors
There are loads more options you can choose from, and third-party capabilities you can put in place (Amazon’s Alexa can perform over 10,000 tasks!), like creating lighting sensors, or scheduling changes to your lights, alarms, and thermostat.
Virtual voice assistants also signal a massive change in the lives of people living with disabilities or illness. The chance to utilise voice commands to perform everyday tasks removes the barrier that mobility issues and physical impairment create. For able-bodied people, virtual assistants are a cool new way to increase productivity and promote convenience. Consider then the massive improvement this technology can make in the lives of people living and thriving with disabilities. The extra support can be life-changing. All in all, another point scored for the virtual assistants’ pros list.
So, the basic gist is that having your house properly set up as a smart home is awesome and opens you up to a heap of benefits. However, setting the system up can be confusing.
You’ll largely need to consider two things:
Choosing your assistant:
The main players that hold the monopoly on the smart home/virtual assistant market are Amazon’s Alexa, Apple’s Siri, and Google’s Assistant. They all have their pros and cons, and your choosing which one suits you best is ultimately a matter of personal preference. They all offer easy-to-use voice commands, but there are several different things to consider when deciding on an assistant:
Price
Capabilities (what can you do/control?)
Compatibility with Android or Apple products
Ease of set-up (how long and difficult is it to get running?)
Ease of use (Is it perceptive and easy to talk to?)
Assistant’s intelligence (How easily and well it can answer questions.)
Choose your hardware:
After deciding on your virtual assistant, you’ll need physical hardware to support it. Each different assistant offers different options, like the Amazon Echo. They too have their pros and cons. There are also different models of each hardware device, so there are multiple cost, sound and utility options. Your hardware largely depends on which assistant you choose, so that will also narrow down your options.
The last important thing to think about when considering the purchase of a virtual voice assistant is your internet’s performance. If you’re having to use your phone’s personal hotspot at home because your connection is slow and temperamental, perhaps think about changing your home internet’s carrier or plan. You’ll need to choose a reliable broadband connection to run and use your assisting device, and you may need to research bandwidth, and how this affects how well your devices stream content and perform commands.
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Impact of PVC vs non-PVC towards the environment:
Polyvinyl chloride, also known as PVC or simply as vinyl, is a plastic composed of carbon, chlorine, and hydrogen. It’s a common material found frequently in packaging, wire coatings, furnishing, construction materials, pipes, electrical wires, and also in the graphics industry. The reason that PVC is such a popular material is that it’s incredibly versatile. It’s also resistant to UV rays, chemicals, weathering, and flame resistant.
Many people, however, believe that PVC has a negative impact on the environment and avoid using any products that contain this material. It’s true that there are many complaints about PVC and its effect both on people and the environment, so let’s take a look at the main issues, both for and against.
1. The manufacturing process releases highly toxic carcinogenic dioxins into the environment:
There are two main pieces of evidence that debunk this belief. First is that over the past 30 years, the production of PVCs has increased 300%, whilst at the same time the amount of dioxins in the environment has reduced. Therefore, if the manufacturing process was the major cause of dioxins in the environment, you would expect that the number of dioxins would have increased accordingly. In fact, if we stopped producing PVC, the levels of dioxins in the environment wouldn’t noticeably diminish. Second, that the main cause of dioxins in the environment is not the inefficient combustion of PVC, it’s mainly due to landfill fires and to a lesser degree, the inefficient combustion of medical and urban waste.
2. When incinerated or burnt in house fires, PVC releases dioxins, chlorine, and other carcinogenic chemicals into the air:
First of all, PVC doesn’t burn very well, in fact, if the source of fire is removed, PVC doesn’t continue to burn, because it contains a fire-resistant polymer. Also, many PVC products are treated with additional flame retardants after the manufacturing process and release less smoke and less heat when combusted, compared to other plastics. Second, when PVC is correctly combusted the number of toxins released into the environment is insignificant. In fact, the most harm derives from the release of carbon monoxide, which is released from numerous other materials when burnt.
3. PVC can’t be recycled therefore it accumulates as plastic waste:
In most scenarios, PVC is actually highly recyclable and can be recycled many times over without degrading. In fact, many plastic products in use today contain components of recycled vinyl; some proponents believe that due to its high recyclability, PVC is actually a zero-waste material.
Also, since PVC lasts longer than other materials, it doesn’t need to be replaced as often and hence, appears in landfills less often than comparable materials. In addition, the durability of PVC has led to it being used to line landfills with no evidence that the vinyl breaks down and releases toxins into the groundwater. In the graphics industry, however, PVC is currently difficult to recycle due to contamination from adhesives, additives, and print. Avery Dennison is looking to overcome this with innovative technology to separate products into raw materials, through their Liner Recycling Program.
4. PVC is expensive to manufacture:
PVC is made from chlorine and ethylene, both of which are inexpensive to a source (chlorine comes from salt and ethylene from natural gas), resulting in a very inexpensive manufacturing process. In fact, when you consider that PVC products are very cheap to buy, between the retail cost of the product and the profits made by the manufacturer and reseller, the actual production costs are minimal. The result is that vinyl products consume less energy, generate fewer emissions, and save more energy during the manufacturing process than many other products.
Why is PVC popular in the graphics industry?
All the benefits of using PVC in the graphics industry have been stated above however, more specifically, PVC is extremely cost-effective when compared to alternative polymers. Its long life, durability, resistance to the elements and flame retardance are also major factors, but for our customers, the lower costs are a huge benefit. One of the most popular applications is for car wraps, where the vinyl provides maximum versatility. Vehicles can look like a work of art after being wrapped with a vinyl film.
The fact that PVC is readily available is another factor that cuts down costs, as well as its versatility because we can manufacture numerous products using the same materials. PVC is also an ideal material for use across all print platforms, both porous and heat stable.
In summary, PVC is not the villain that it has been made out to be. Many companies manufacturing it are not only committed to sustainability but focused on using innovative techniques combined with the responsible sourcing of materials, to reduce the impact of their operations and supply chain on the environment.
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