The New Tech Running Canada’s Cannabis Industry

by

21 February 2019

Business

Cannabis Industry

Since cannabis for recreational use was legalized in 2018, many industry watchers have noted that the cannabis industry may well become a major driver of economic growth in the coming years.

With the global cannabis market estimated to be worth $31.4 billion by 2021, investment in all aspects of this industry has soared, with many financiers banking on a significant ROI if Canada becomes an international destination for cannabis tourism.

But not all of this investment is in cannabis production and sales. While the dispensaries popping up in cities across Canada are one of the most visible signs of the cannabis craze, sales are not the only driver of the cannabis economy. In fact, one of the most fruitful areas of investment has proved to be in the tech needed to sustain production in a responsible and streamlined way.

The Cannabis Act stipulates a strict regulatory regime in an effort to end the extensive cannabis black market that exists in Canada.

Central to this regulatory regime is the requirement that every cannabis plant has grown in Canada be tracked from “seed-to-sale” to guarantee that production stays within the mainstream economy.

Because seed-to-sale tracking requires producers to gather and report on vast quantities of information about their stock, many are turning to bespoke tech solutions made for the cannabis industry that help them stay compliant with regulations.

By far the most popular seed-to-sale platform in the country is Ample Organics, which already serves seventy percent of Canada’s licensed producers.

This platform provides the latest seed-to-sale software to help producers track and report the development of every single one of their plants, and because it uses an intuitive system based around barcodes and wireless scanners to provide immediate database updates. It also reduces the risk of human error and makes data gathering completely seamless.

This isn’t just useful when it comes time to provide reports — although Ample Organics software is designed specifically to help licensed producers stay compliant with Canada’s regulatory framework. It also makes quality control, harvesting, packaging, and sales easier as well. With Ample Organics, producers have access to a customized e-commerce site that facilitates inventory control and labeling, so customers always get exactly what they want.

In a brief time, they have been legal for consumption in Canada, recreational cannabis products have already proved to be a hot commodity. And as with all hot commodities, businesses that want to cash in need to be intelligent about how they invest. With such a highly regulated product, it is important for any new producer to make sure no shortcuts are taken, and that their operations are legally compliant at every stage of the production process.

Companies that want to take advantage of the exciting opportunities that exist in the cannabis industry should be sure to invest in the cannabis tech that will set them up for long-term success, and guarantee that their business model takes into account the requirements of Canadian law.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Business in Foreigner Country

Having Business in Foreigner Country, Advantages and Disadvantages

Foreign ownership of businesses is nothing new. According to a publication from the UK Office of National Statistics, foreigners owned 1.1% of the total merchandise in 2018. Profit is the goal of every entrepreneur, and sometimes, this drive takes them beyond the borders of their native country. Thankfully, most governments recognize how important foreign investors are to the economy. As a result, many nations adopt friendly laws to accommodate foreigners who want to do business. But owning a business abroad doesn't come all rosy. There are ways it is advantageous to you and setbacks associated with it also. For this reason, we'll be examining a couple of them so that you can know what to expect. Advantages There are several benefits you can derive from owning a business abroad. They are: 1. New Opportunities You may have that business idea, but you know your native environment cannot support its establishment. Crossing the borders of your country to find a place suitable for your enterprise can be your best option. Some nations have all it takes to let your business hit the ground running. The presence of infrastructure and available markets can be a big boost for you. You can check the World Bank rankings of countries' best for business and see how their strengths and weaknesses affect your startup. 2. Reduced Competition There is a possibility that many people are already in the same niche of business you hope to start. Making headway will require something special from you, whereas somewhere outside your domain is awaiting you. There are several nations where your business can enjoy a favorable market. Hence, this lessens the time your startup needs for stability. 3. Business sustainability Have you ever heard the saying 'do not put all your eggs in one basket?' Owning a business abroad is a preservation strategy for a business line. For example, the pandemic saw several entrepreneurs lose their businesses. Meanwhile, the effect has been more severe on some nations than others. For a couple of countries, they were able to bounce back in good time. As a result, the surviving outlets can keep the business' hope alive and prevent extinction. 4. Foreign Exchange Another edge owning a business abroad gives you is access to foreign exchange. Should the location of your enterprise have a higher currency value than your native land, it is a big plus. A higher conversion rate means you have more in hand, which is invaluable should your other branches need a boost. You only have to follow the legal framework of cash transfer when you need to move funds around. 5. Reinforces Customer's Confidence There is some sort of confidence customers would have in your business knowing that it has an arm abroad. Subtly, it shows that you've been successful in running it. Hence, people trust your brand with the assumption that you have a strong base. Disadvantages As earlier stated, owning a business abroad does not come without some hitches. Here are a few of them. 1. Foreign Policies As administrations change, so do policies change. Owning a business abroad brings with it the anxiety of 'what next?' every administration changes. Terms of operation and other benefits you enjoy can change in a moment. Remaining compliant with the demands of the foreign country on aliens on their soil is not even an option. That isn't something you need to bother about in your home country. 2. Language Barrier If the overseas country does not speak a similar language to you, it could be challenging to get along. In cases where they have one language in common to yours, their local language will still differ. It becomes imperative to start a language course or make use of an interpreter. But who does that nowadays? 3. Immigration Problems Owning a business overseas does not give you the right to stay there indefinitely or become a citizen. For various reasons, business owners may not gain entry into the country their business is situated. At the peak of the Covid-19 pandemic, limited movements were the norm causing norm. As a result, several people became disconnected from places they plied their trade. Besides, unresolved immigration issues can disqualify you from extending your stay. You can always consult the Immigration Advice Service Middlesbrough to straighten these issues. 4. Managing Employees Finding workers may not be the problem, but keeping a tab on their activities regarding your business may not be as easy. It becomes even more difficult if you can't be there in person to monitor the enterprise. Your best tactic in this scenario is hiring through a trusted human resource company(which follows remarkable hiring strategies), that can hold your employees accountable. Final Thoughts There is no endeavor without its challenges and so goes for owning a business abroad. Knowing how to navigate through these problems guarantees you the privileges that come with it. Being resolute for success and ensuring compliance to the host countries' demands are what you need to stay up. After all, roses are beautiful, but they also come with thorns. Read Also:  How to Get a Business Visa to Singapore: Insights for Foreigners How to Register Your Company in China Fast

READ MOREDetails
User Interaction

How To Encourage User Interaction With Your Brand Online

Creating user engagement can be daunting regarding your brand's online presence. However, encouraging user interaction is crucial to garnering brand loyalty and driving sales. Engaging with customers online not only grows a company's following but also helps to establish a sense of trust and credibility with potential customers. With the ever-growing importance of online reputation protection, investing in building strong relationships with your target audience is essential. By implementing effective strategies, brands can achieve their objectives and foster a flourishing online community. This blog post will discuss tips and tactics to encourage user interaction with your online brand. 1. Create Unique And Valuable Content One of the best ways to encourage user interaction with the brand online is by providing unique and valuable content to your audience. With countless brands vying for the attention of online users, it's essential to stand out from the competition by providing quality content that encourages interaction.  Whether through insightful blog posts, engaging social media updates, or informative videos, your content must deliver real value to your audience. By doing so, you not only build credibility and trust with your followers but also create a community of loyal brand advocates eager to engage with the content and share it with others. 2. Run Contests Running contests is an excellent way to build engagement and excitement around your brand. Contests can be designed to promote user-generated content or reward social shares. The key is to make it easy for participants to enter and to offer incentives that align with your brand's values and interests.  At the same time, ensure that the rules are easy to understand and follow. You can run contests across all social media platforms or your website to increase your brand's visibility and drive traffic to your site. 3. Respond And Communicate To Your Audience Promote audience engagement by responding to their comments, questions, and feedback. If someone shares your post or leaves a comment, take a moment to respond and show some appreciation. Participate in social media conversations and proactively engage with the audience by asking for feedback or conducting surveys.  Ensure that you respond to your customer needs and complaints promptly. Quick and helpful responses can create a positive impression and increase brand loyalty. Regularly updating social media profiles and websites with fresh content and actively engaging with your prospects can establish a robust online presence that resonates with your target audience.  Effective online reputation management requires consistent effort and dedication, but the payoff is worth it. 4. Collaborate With Influencers Collaborating with influencers can bring new traffic and followers to your brand. Partner with influencers in your industry and build relationships that can potentially lead to collaborations.  Find the most relevant ones to your industry and audience, and then create a campaign that aligns with the brand messaging and values. Influencers can help you reach a broader audience, generate more engagement, and increase brand awareness. 5. Let User-Generated Content Prevail Encourage the audience to curate as well as share your brand-relevant content. You can run campaigns encouraging your audience to take pictures of your product or share testimonials about your services.  User-generated content is an excellent way to build valuable social proof as well as advocacy around your brand. By sharing user-generated content with your potential audience, you will encourage others to engage online with your brand. User Interaction Statistics That Focuses On Strategy  Given below are three primary user interaction statistics that prove its worth: 43% of Users Have Boosted Their Social Use For Discovering New Brands And Products In comparison to the previous year, almost 2-5 consumers increased their social media use for learning about new brands, products, and services. On the other hand, 40% expect this number to rise in the coming years. The social profiles of your brand are simply an extension of your online storefront.  80% Of Users Want Brands To Interact With Them Socially Yes, you heard that right! Most of your users are willing to interact with you on a social level. Very soon, we will be finding socials as the primary channel for businesses to establish connections with their users. You might try using social listening tools in order to join such conversations proactively. Median Social Engagement Rate Lowers Down 1% Less than a single percent of users seeing a post actually make an effort to interact. The median rate for engagement on Facebook is 0.009%, whereas, for Instagram, it is 1.22%.  The rate becomes even lesser for Twitter, where it is just 0.0045%. These statistics prove how important it is to comprehend the efficiency of a structured user interaction strategy.  How Is Consumer Engagement Beneficial For Any Business?  Social media is a bit conversational in its nature. A user will never visit your page if you don’t talk about it openly. Great conversations are likely to have a positive effect on sales. Positive user interaction with brands makes consumers willing to purchase from the brand. Also, they opt for the business over other competitors.  If you manage to impress a user with your positive interactions, they are most likely to recommend you too. Additionally, it manages to maximize its spending with your brand. We must stop undermining the potential of positive user interaction as it develops a stronger relationship. Each time you talk to a consumer on social, you demonstrate your care about their feedback as well as opinions. Additionally, a scheduled interaction practice might encourage other users to interact with you as well. This not only boosts your overall brand visibility but also increases the engagement rate.  Conclusion Creating engaging user interaction with the brand online can be challenging, but building brand loyalty and social proof is crucial.  By providing valuable and unique content, running fun contests, engaging with your target audience, collaborating with influencers, and encouraging user-generated content, you can create a solid online brand presence and keep your audience engaged.  Consistency and authenticity are vital to creating a lasting impression and engaging your audience. Read Also: Online Marketing : Selling Your Product And Services Should You Consider Outsourcing Your Brand’s Marketing Campaign? Everything You Need to Know About Website Development Services

READ MOREDetails
E-Commerce Tags

Tags in E-Commerce: This Is Why They Are Important

Twenty-some years ago, there were no tags. The Internet was in its infancy, digital transactions and interactions a pipe dream and Big Data was still actually little. Today, though, tags reign as multi-purpose tools to manage your online content and much, much more. Tags essentially are a means of defining and differentiating data. Used in a marketing/advertising context, they collect information about visitors to, say, an e-commerce website, and how they behave, sending it back to the originating platform for further analysis and action. More generally, tags are an important way to structure the content for usability and SEO. Think header tags, which separate sections of content on a website and establish visual hierarchies. As marketer Aleh Barysevich writes in Business 2 Community, that’s important for calculating your page rank. For bloggers, he adds, blog post tags can help organize posts within a content management system and are less important for SEO than for semantic optimization. But it’s e-commerce where marketers have become creative with tags and their functionality. It’s tags that enable a brand to “follow” consumers with messaging once a site has been visited or an ad clicked on. And as today’s twist on e-commerce of peer-to-peer selling or social marketplaces grows in importance, tags are keeping pace. Patrick Mackaronis, the founder of Brabble, notes that the “marketplace” function on social platforms like Facebook (and Brabble, too, for that matter) represents an environment for transactions that is transparent, easy and frictionless. As a result, he adds, that’s turned the global online classified market into a big business, now at the $100 billion marks, but poised to shoot past $1 trillion in the not too distant future. “It’s also driven the need for a new type of tag, one that meets the needs of the individual seller versus the brand’s marketing and advertising teams,” Pat Mackaronis notes. Macaroni’ Brabble has responded to the need by patenting what they have branded *Star Tags. These tags are in many ways more versatile than standard tag technology, he says. They are designed to facilitate how a seller showcases products being sold in social marketplaces and how they’re purchased, through programmable links embedded into the digital content. Mackaronis says: “*Star Tags stay native to a post, and can be shared infinitely across the social web as well as with eCommerce platforms.” *Star Tags perform like tags on e-commerce sites, tracking data behind each transaction – like amounts of money being spent on particular types of products. They give social sellers the same kind of power as big brands to understand their buyers and target them more effectively. With the input of Logica, the leading tech firm with which Brabble has partnered, the *Star Tags technology will be built out. Mackaronis is expecting the two organizations to use the technology as a basis for future direct partnerships and revenue programs with companies that want to make their online sales and marketing campaigns work harder – and more effectively. Read Also : 5 Affordable E-Commerce Shopping Carts For Small Business 8 Key SEO Strategies For E-Commerce Websites Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer

READ MOREDetails