The New Tech Running Canada’s Cannabis Industry

Published on: 21 February 2019 Last Updated on: 08 August 2019

Since cannabis for recreational use was legalized in 2018, many industry watchers have noted that the cannabis industry may well become a major driver of economic growth in the coming years.

With the global cannabis market estimated to be worth $31.4 billion by 2021, investment in all aspects of this industry has soared, with many financiers banking on a significant ROI if Canada becomes an international destination for cannabis tourism.

But not all of this investment is in cannabis production and sales. While the dispensaries popping up in cities across Canada are one of the most visible signs of the cannabis craze, sales are not the only driver of the cannabis economy. In fact, one of the most fruitful areas of investment has proved to be in the tech needed to sustain production in a responsible and streamlined way.

The Cannabis Act stipulates a strict regulatory regime in an effort to end the extensive cannabis black market that exists in Canada.

Central to this regulatory regime is the requirement that every cannabis plant has grown in Canada be tracked from “seed-to-sale” to guarantee that production stays within the mainstream economy.

Because seed-to-sale tracking requires producers to gather and report on vast quantities of information about their stock, many are turning to bespoke tech solutions made for the cannabis industry that help them stay compliant with regulations.

By far the most popular seed-to-sale platform in the country is Ample Organics, which already serves seventy percent of Canada’s licensed producers.

This platform provides the latest seed-to-sale software to help producers track and report the development of every single one of their plants, and because it uses an intuitive system based around barcodes and wireless scanners to provide immediate database updates. It also reduces the risk of human error and makes data gathering completely seamless.

This isn’t just useful when it comes time to provide reports — although Ample Organics software is designed specifically to help licensed producers stay compliant with Canada’s regulatory framework. It also makes quality control, harvesting, packaging, and sales easier as well. With Ample Organics, producers have access to a customized e-commerce site that facilitates inventory control and labeling, so customers always get exactly what they want.

In a brief time, they have been legal for consumption in Canada, recreational cannabis products have already proved to be a hot commodity. And as with all hot commodities, businesses that want to cash in need to be intelligent about how they invest. With such a highly regulated product, it is important for any new producer to make sure no shortcuts are taken, and that their operations are legally compliant at every stage of the production process.

Companies that want to take advantage of the exciting opportunities that exist in the cannabis industry should be sure to invest in the cannabis tech that will set them up for long-term success, and guarantee that their business model takes into account the requirements of Canadian law.

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5 Reasons You Should Respond To Every Customer Complaint

Any business encounters a customer complaint at some juncture. Despite the best of intentions, there will be situations when a client leaves feeling dissatisfied. Such a customer may initially try to seek resolution from the business itself, but increasingly, they are more prone to air their grievances on social media platforms. When such negative feedback is published online, it becomes a permanent fixture. This puts business owners and managers in a position where they must make a choice: either overlook the complaint or use it as a platform to exhibit their c for everyone to witness. Here Are Five Prime Reasons You Should Respond To Every Customer Complaint Here are some reasons why responding to customer complaints is crucial for your business's success. 1. Forge Strong Connections Customers tend to be doubtful, particularly regarding reviews. Research indicates that only 39% of consumers believe retailers seriously consider their feedback and an additional 22% feel this simply never happens. Making public responses to your reviews is the initial action towards alleviating these suspicions. Don’t solely concentrate on responding to negative feedback. Yes, one and two-star reviews should be addressed first, but recognizing customers who have given you positive reviews, even with a plain “thank you,” can greatly enhance brand loyalty and demonstrate to the world that you value every piece of customer feedback. Ensure your responses strike the right note. This is your opportunity to initiate dialogue with your customers and exhibit the personable side of your brand, so think deeply about the image you want to project. 2. Motivate Employees When your entire support team commits to elevating customer satisfaction by gaining insights from customer interactions, it naturally leads to fewer disgruntled customers and boosts motivation. Employees feel more motivated and their morale improves when they're not constantly dealing with negative feedback or hostility in every interaction. If you're overwhelmed, you could outsource professional answering services from Absent Answer to handle any high volumes of customer interactions. 3. Complaints Help to Pinpoint Defective Products Regrettably, despite rigorous quality control measures, defective products occasionally reach consumers. Organizations need to be informed about these flawed items by customers to rectify similar issues that might exist in other products. This scenario is especially relevant when a discourteous employee interacts with customers over the phone. Many individuals would prefer not to expend the effort to report such instances of rudeness. However, without this feedback, a manager may remain oblivious, potentially resulting in a single employee driving numerous customers away. 4. Complaints Pave the Way for Service Improvement Opportunities Studies indicate that a customer whose concerns have been addressed satisfactorily tends to be more loyal than a customer who has never had any issues. Complaints provide a chance to demonstrate to the customer that their satisfaction is a priority for the business by implementing service recovery measures. Numerous businesses implement a service recovery strategy to handle those occasional yet significant instances when customers feel their expectations have not been met. A well-executed service recovery program can potentially convert a dissatisfied customer into a loyal patron, who may be more satisfied than if they had never experienced problems. 5. Improved Digital Presence Complaints on review sites and social media are becoming more common. While it might be disconcerting to publicly display a customer's dissatisfaction, remember that potential customers expect to see some negative feedback. The key is demonstrating that your business is proactive and committed to satisfying its customers. Responding to complaints by regretting any less-than-positive experiences shows potential customers they can trust your service. In your response, highlight your eagerness to rectify the situation. Once you've addressed the issue publicly, follow up privately as well. This prevents the possibility of an extended discussion overshadowing your initial response. Generally, you'll be able to resolve the problem and, apart from maintaining a positive public image, you'll also enhance your reputation with the affected customer. Tips on How To Effectively Handle Customer Complaint Responding to customer complaints as soon as possible is crucial as it sends a message to them that the business or organization values their concerns and feedback. Moreover, ensuring customer satisfaction also helps in building and maintaining one’s brand reputation. However, handling and responding to customer complaints is not an easy thing to do. Here are some tips on how to effectively handle customer complaints. Go Through The Complaint The first step to effectively handling a customer complaint is actively listening to the customer and trying to understand the issues that they are facing with your product or service. If you are reading online reviews feedback or complaints sent via email, then don't just skim through. Make sure to read the review thoroughly from top to bottom. While reading through the reviews, you should also try taking notes such as product or service number, day and date of the incident, and any other information that you think is relevant. Carefully reading or listening to the complaint will help you to understand the issues and determine a suitable course of action. Stay Professional and Apologise to the Customer It can be difficult to accept criticism, be it online or face-to-face, especially if it is about your business that you have worked hard to build from the ground up. However, it is crucial that you stay calm while listening to or reading customer complaints, even if you think that they are wrong, lying, or being unreasonable. Getting emotional or worked up over customer complaints and then reacting angrily in front of customers will only escalate the situation and harm your brand’s reputation. So be professional and apologize to the customer even if they are the ones who are in the wrong. You should also be courteous and thank them for reaching out to you and voicing their frustrations and assure them that you are looking into the issue. Most of the time, apologizing immediately to the customer can go a long way toward defusing the situation. Formulate A Course Of Action To Resolve the Customer Complaint Once you have carefully heard or read the customer complaint and understood the issue, try to formulate a suitable course of action. Some problems can be easily resolved, while others may take some time. If the issue can be fixed easily, then you should get back to the customer as soon as possible with the solution. The customer will appreciate the promptness on your part, and it will go a long way in ensuring customer satisfaction. However, there can be issues that cannot be resolved quickly. In that case, you should determine how much time it will take for you to fix the problem. At the same time, be honest with your customers and tell them that you will need some time to fix the issue and provide them with a timeline. Here are some additional tips on what to do after the complaint is resolved: Follow up with the customer after the issues are fixed and make sure they are happy with the outcome. You can ask for their feedback on how you handled the complaint and what you can do better next time. Try to exceed their expectations by offering them something extra, such as a discount, a freebie, or a referral. This will help you turn a negative experience into a positive one and increase customer loyalty and retention. Endnote If you've been neglecting your reviews, feeling too anxious to reply, or simply haven't had the opportunity, there's no more suitable time to start than now. Responding to all your reviews, whether they are positive or negative, can contribute immensely to strengthening trust in your brand and depicting your company as one that genuinely listens and deeply values its customers. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

5 Reasons Why You Should Invest in APM

Monitoring today’s distributed applications has become a complex task. Many business applications run on multiple platforms, from on-premise data storage to cloud computing and even multi-geographical deployments. Monitoring these applications, especially those that are custom made for your business is critical to ensuring seamless functionality and usability. Why should businesses invest in application performance management (APM)? Here are five reasons why: Business Continuity Businesses that use APM tools to optimize their operations see up to 60-70% reduction in downtime. IT services are at the heart of any business, and without the assured availability of those, any downtime could mean millions in lost revenue for your business. According to a Stackify article on 6 types of ROI for APM, effective APM helps mitigate the risks of potential service disruptions that could adversely affect business operations. Application performance management tools help keep an eye on core services by ensuring they maintain the expected levels of availability. They also play a huge role in ensuring more efficient troubleshooting and promoting safer application upgrades. Enterprises that invest in the latest APM tools deal with less downtime and enjoy better business continuity. Improved End-User Experience Improvement in application usability, quality and availability create a better user experience and more productive business interactions with all users, both internal and external. Enterprises are increasingly looking for APM solutions that are able to rapidly diagnose problems in real-time to ensure user satisfaction. User satisfaction is the biggest benefit of APM, and choosing the right solution keeps you one step ahead of the game. An APM’s mandate is to fight complexity by providing you with deeper visibility and performance insights that help you increase productivity and improve end-user experience. No More Over-Reliance on Costly Experts As more businesses adopt new and more complex technologies and multiple application infrastructures, dependence on costly experts tends to increase. Unfortunately, experts, no matter how skilled, never scale. What you need is end-to-end visibility and control of all your business applications and entire enterprise infrastructure, and APM offers that. The right APM solution can become an expert-level work system that even allows junior level support engineers and IT, experts, to be more effective in monitoring application performance much quicker. Decreased reliance on costly experts means savings for you without sacrificing the functionality and usability of your business infrastructure. Greater Innovation When business applications are well managed, development teams deal with fewer performance issues and can now invest more of their time in delivering new innovations to enhance business operations and help you make decisions much faster. Through improved collaboration and knowledge sharing across the entire enterprise, issues can be resolved quickly and unnecessary problems avoided so that development teams can focus more on innovation. Better Business Sales Considering that most businesses rely on critical applications that influence their image or revenues in one way or another, the performance and availability of such applications must be prioritized. Any issues that could lead to user complaints could have a significant impact on business performance. APM solutions help ensure smooth performance and availability. The benefit of service availability and great performance is better business sales. APM tools help you quickly detect, diagnose and resolve application performance issues so that you can better improve customer experience and boost sales. Remember that choosing the right APM is key to helping you achieve the desired monitoring insights. Read More: An Overview Of An Intuitive Inventory Management What Does Business Law State About Monitoring Employees? Resolutions To Help The Small Business Owners To Avoid Being Bankrupt Proper Management Of Tech Debt Is Necessary For Successful Business 5 Perks Of Having QuickBooks Pro For Your Business

Is an online degree in business management worth it?

Students who are planning a distance learning education might have doubts about whether an online degree in business is worth the time, effort and money it takes to earn it. In an online degree in a business program, learners explore the essential principles that drive business. It includes crafting strategic plans and managing people and resources. The students can also specialize in one of several areas such as international business, finance, accounting, and small business. Whether a learner completes an associate degree or a master’s degree in this field, a degree in business is one of the most versatile majors available, and graduates are prepared for a range of exciting career opportunities in the future. Why earn an online degree? What makes online learning so popular? Today everyone is looking for convenience, flexibility and great value in their education. Many work full time or part-time and some have important family responsibilities. Some people can’t afford to focus entirely on choosing a diploma in business management by quitting their jobs or neglecting their family obligations. Thankfully with online learning, students can get their education without having to make such sacrifices. They can go for their desired online degree in a business program that lets them log into the virtual classroom with ease. They can schedule and study and complete their courses whenever and wherever they want. Benefits of Earning a Business Degree Online: Accessibility The students in an online business management degree get access to online lectures in a flexible time range. Some of the online business programs even provide a semester's worth of materials instantly. It allows students to complete the work at their own convenience and as per their schedule. Flexibility As many business schools use the traditional model, the online business degree offers flexible learning so that students can begin their degree any time of the year from any part of the country. School Options Enrolling in the online course allows a student to find a program that fits its interests and skills, regardless of their locations. For example, a local college may not offer an MBA, and some of the best universities in the country offer the course which is accessible to anyone with an internet connection. Diversity Business relies on the ability to network and expand contacts. Online courses feature students from a range of diverse backgrounds. This network gives the online learner an additional edge over their on-campus counterparts. Technology With advancements in technology, online students can easily connect with faculty and classmates through live lectures, video conferences, and online discussion groups. Online education is swiftly replacing traditional ways and is becoming a popular choice among students. They also open many possibilities of work as employers whole-heartedly embrace the digitized version of learning. Read Also: Custom Suits: Worth the Investment? How Do You Grow Your Business Online? Benefits of Internship Programs

The New Tech Running Canada’s Cannabis Industry

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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