Online Fashion Boutique Giving Aspiring Brands a Voice

24 August 2018

Most clothing boutiques like to stock household brands that everyone knows and loves. This ensures high volumes of sales as consumers purchase their clothes according to the latest trends and familiarity with the label.

But Australian fashion store Fudge Gifts is taking a different approach. Their goal is not simply to generate maximum sales but to also give smaller brands a voice and help them reach the mainstream.

And it’s working.

Fudge is growing in popularity as locals are rushing into their Melbourne store to buy unique dresses, tops, skirts, and pants on offer. Aussies love supporting the “little guy” and when these u and coming clothing labels are highly fashionable, comfortable and affordable, then it’s just too good to refuse!

One of the most popular brands at Fudge is Elm Lifestyle. Made in the laidback coastal town of Ocean Grove in south-west Victoria, the label initially started off exclusively as a knitwear brand. Six years later they have evolved to include an array of relaxed fit tees and pants as well as art prints that make a statement.

prints

Unlike many clothing labels that focus on petite consumers, Elm is perfect for women of all body types. No matter what size you are, the fashion will fit and look great.

Humidity is another brand that began its story on the coastline, this time in the Western Australian region of Margaret River. Placed as a resort wear brand, their lifestyle range is designed to reflect and complement the Australian lifestyle and climate. Easy to wear and unassumingly luxurious, they bring the very best of Australian fashion to your doorstep.

Sneakers are a very popular clothing item available at Fudge. And the brand of choice is Rollie Nation. Creator Vince Lebon was looking for the ideal shoe to travel around the world wearing. It had to be light enough to squeeze several pairs into a suitcase but also comfortable and durable. Inspired by his wife Kat – whose nickname is Rollie – Vince designed a shoe made from high-quality materials such as memory foam, soft leathers, and flexible stiffeners.

Rollie Nation has gone from aspiring to inspiring and their shoes are now available in multiple countries across the world including Australia, New Zealand, Italy, France, Germany, Netherlands, and the USA.

Sticking with the feet, another clothing brand that is on the rise – and available via Fudge online fashion boutique – is Happy Socks. Featuring an almost endless variety of styles and utilizing a broad array of original patterns and color combinations, Happy Socks is a very popular clothing label. Two friends started the company from a single vision in 2008 – to spread happiness by turning socks into a colorful design piece made with creativity, craftsmanship and delivering the ultimate quality. Happy Socks are now sold in 90 different countries.

If you like making a statement with relatively unknown brands and arriving at a trend before the mainstream, walk into Fudge Gifts or check out their online store and be met with an array of amazing women’s clothing options.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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How to Pick the Right Hair Brush for different hair Types

Picking the right accessory for your hair is always rewarding, and in case of a hair brush; one should first analyze their hair type. There are numerous hair brushes available that can eventually augment your hair style. One just needs to choose the right one precisely. There’s always some misconception among women regarding the need of a dedicated hair brush for different needs. According to the hair styling experts, one can get the desired smooth hair with the correct choice of a hair styling brush. Here we’ll discuss in detail the need for a different hair brush for different hair types, and how you can select the optimum one. Know your Hair? Many of us usually don’t have an idea about our hair type, which can be the reason for unmanaged hair. You need to examine your hair type regarding their strength, length, and volume. It becomes necessarily important for you to analyze your hair type to get the finest hairstyle at home. Moreover, you can consult your hairstyling expert to help you out in finding the optimum hairbrush that can give you the desired results. One needs to keep in mind that a wrong hairbrush might be the reason for hair loss and thin hair. There are several hair brushes available for thin and rough hair that provides proper hair combing experience without damaging the hair. Are there any types of Hair Brushes? What are they? Have you wondered that there exist several types of hairbrushes for different hair types? Well, if your answer is no, we’ll guide you regarding this thing. One can easily pick the right hairbrush from numerous options by analyzing their hair type. Types of Hair Brushes: Round Brush: A round hairbrush is best for long hair, and you can quickly get smooth hair without damage. Moreover, there are further types of round hair brushes available for different purposes. These brushes are designed to provide proper combing experience for dry as well as wet hair. One can keep these brushes for different requirements. One can easily pick from the several designs available on the internet. It is always better to seek professional help if you have no idea regarding your hair type. Moreover, your hair styling expert can guide you in choosing the optimum round hairbrush. Paddle Hair Brush: It is one of the common hair brushes that quickly give a smooth and straight finish to your hair. These brushes are perfect for long and straight hair that requires minimal care. Apart from this, a paddle hairbrush is also a great option for mid-sized hair. Women with short hair should avoid using a paddle hairbrush. Cushion Hair Brush: A cushion type hairbrush is an optimum choice for people seeking a massaging brush. This hairbrush offers the best experience of combing your hair with a gentle scalp massage. A cushioned hair brush significantly improves the blood circulation in the head, which augments the hair growth. Furthermore, this hair brush is a great choice for people having rough and dull hair. Boar Bristles Hair Brush: A boar bristles hair brush is a great option for people with thick hair. These brushes are made from natural boar hair, and hence they provide shinier and smooth hair. A boar bristle brush is preferred by people with short hair as well as long hair and should be used on dry hair. Anti-Static Hair Brush: It has been seen that the primary reason for rough and frizzy hair is a static One can prefer an anti-static hairbrush that can neutralize the static charge present on the hair brush. These brushes are handy and can be used for indoor as well as outdoor purposes. One should always prefer a suitable hairbrush depending on their hair type. You can take help of an expert dermatologist or your hairstylist. The information mentioned-above gives an overall idea regarding the need for a dedicated hairbrush as well as types of hairbrushes available in the market.

Summer Shades and How to Wear Them

change everywhere around us. While Fashion changes as the season changes and along with it, our wardrobe demand renewal too. Every season has its own shade of colours and as a new season comes along, we see the colour combinationse winter is more about dark and neutral colours, summer time is the time for bright and cheerful colours. No matter how many clothes we own, it is never enough. With each passing season, we need to buy a few outfits and that’s how we build our wardrobe. While purchasing clothes, remember some of them are long lasting and can be worn anytime of the year, so it makes more sense to invest money in these clothes. On the other hand, trendy clothes tend to be in fashion for one season post which they must to be discarded, so it makes sense to buy cheaper ones. As we are in the midst of summer season now, this season is looking forward to its heat, parties, vibrant atmosphere and amazing wardrobe collections. In this post, we will advise you on what colours to wear this summer season. Remember, the colours you wear symbolise your mood and what you are trying to express, so choose them with care Black You may wonder, black in summer? But believe me! If you are heading for a party, there is nothing like black. When in doubt, you will definitely not regret wearing black. For this summer season, women can opt for a lacy black dress along with with a black or golden sling bag and gold coloured earrings. Men can wear nice black shirts for formal functions. Check the classic black polo shirt for men from Woodhouseclothing.com which can be worn at a formal function as well as for some casual outing with friends. Read also: Classic Dresses: The Little White Dress Teal Teal, a shade of green, is a different colour as it looks refreshing and classy. A lot of accessories for women come in this colour which can be paired with multiple outfits. Pairing a teal coloured cardigan with a white tank top and white jeans will give a very casual and refreshing summer look. Men can buy teal coloured T-shirts which can be worn with shorts for a casual day at the beach. Tan If you can think of any season to wear this colour shade, it is the summer season. Beige and tan coloured clothes are extremely popular in summer. This colour reminds us of the people who would for horse-ridings wearing tan coloured boots. Women can buy tan coloured fringe tops or flip flops whereas men can try tan shoes and boots. Yellow Yellow is the colour for this season, especially lemon or lime yellow, which comes with a hint of green and is absolutely bright. Ladies can choose a bright yellow summer dress along with a hat. Or they can buy yellow coloured accessories like a satchel or wedges. As bright as this colour is, it is a treat to the eyes as it enhances the beauty of the person wearing it. Men can wear yellow coloured slim shirts in offices as well as for parties. Blue Blue is an evergreen colour and many people choose to wear blue as it appears calm and cool. Pastel blue coloured dress can be worn by women for beach parties whereas men can wear light blue collared shirts in the office. A lot of accessories also come in this colour, hence mixing and matching must not be a problem for women. A blue coloured watch will look absolutely trendy with T-shirts. Coral Coral is a shade of orange and pink that looks very lively, festive and perky. Women can wear coral coloured tops and wedges along with white bottoms and dangling earrings in office. Men, on the other hand, can buy coral coloured shirts and pair them with white bottoms. Red Red is another bright colour which makes a person look very lively. It is the colour that indicates glamour and sensuousness and hence, women can wear red colour for date-nights since it looks really sexy. They can choose from red satin dresses or high-low cut dresses which will give a very feminine look for dates. Men, on the other hand, can choose to wear red checks shirts for formal wear or plain red shirts of some shiny material for party wear. Along with the colour of the cloth you choose to wear, fitting is an important parameter which plays a vital role. When buying online, ensure that you have read the size charts well. A tailored suit will almost always look the best of men, so when you order online, make sure that you have accurate measurements. The women apart from the colour should also take into consideration their body shape and order clothes accordingly. A dress with a beautiful colour that accentuates your curves in the right places will make you look ravishing.

Sarees – The Identity Of Indian Women

Sarees are an integral part of the culture of the Indian subcontinent. The beauty of sarees is nonpareil, and the way they beautify the Indian women is why all of us admire sarees. If we formally define a saree, it can be referred to as a female garment worn by the women of the Indian subcontinent, that has a drape that is wrapped over the waist and one of its ends draped around the shoulder. Saree is the identity of the Indian women. It is something which defines them, sets them apart, and gives them their own recognition inside the crowd. Most foreigners upon seeing a woman wearing a saree would instantly recognize that the woman belongs to the Indian subcontinent. History of Sarees The origin of the sarees can be found in the Indus Valley Civilization, or the Harappan Culture, which flourished in the northwestern part of the Indian subcontinent during 2800 BC – 1800 BC. A statue of a priest from Indus Valley was found in the remains of the Indus Valley Civilization, which was, interestingly, shown wearing a drape, looking much similar to a saree. This can be called as one of the earliest depictions of sarees. Then, sarees evolved so much that their description can be found in the religious works of various religions like Hinduism and Jainism. Description of sarees, or garments closely resembling sarees can be found in various works of Sanskrit too. Then, sarees commenced becoming popular. The most renowned occasion where women started wearing sarees was weddings. Red started to become the most preferred color for sarees worn by women, especially the bride at her weddings. Nowadays, sarees are worn at parties, weddings, official meetings, funerals, etc., and there are different saree designs for different occasions. Sarees and Religion The types and the importance of sarees on different occasions vary with the religion of the woman wearing it. For instance, in Hinduism, women wear sarees, which are usually in red, during weddings and celebrations. They wear it when there is a puja, or some offering is being made to the God. Also, it is very common in Hindu women to wear sarees even at home. Similarly, women who belong to the Muslim faith wear sarees too. These sarees are mostly influenced by the color of Hijab worn by them. For example, the colors and patterns of the saree are matched or contrasted with that of the Hijab so that the overall clothing gives an elegant impression to the eye. Most of the Muslim women in rural as well as urban areas prefer saree over any other garment. Many a times in their culture, it is also considered obscene if a married woman is seen not wearing a saree. Even though most Muslim women are seen wearing Burqas, but they do wear sarees beneath them. But, Kashmiri Muslim women do not wear sarees. They have their own attire which is very elegant too. Similarly, sarees are also very popular in Christianity. Many nuns in the Indian Catholic Churches can be seen wearing sarees. Also, many times, a Christian bride can be seen wearing a while colored saree (or a similar garment) too during her wedding. Significance of Sarees – Then and Now Sarees, obviously, are big pieces of cloth. So, wearing them is not an easy task. It shows the management skills of a woman, as if she can manage to wear such a big piece of cloth, then she can definitely manage her family and take good care of her spouse and children. Women look the most beautiful and refined when they are wearing sarees. But nowadays, sarees are more skin revealing than skin covering. Earlier, sarees were worn to hide the waist but now they are designed in such a way that they reveal the waist. A woman is considered more gorgeous and beautiful if she wears such sarees. Hence, sarees have evolved keeping in mind the current fashion trends and the changing mindsets/perspectives of the women wearing it. Sarees and Seasons Sarees also vary with changing seasons. For example, cotton sarees are the most comfortable and worn by most of the women during the scorching heat of the summers. Similarly, sarees made of silk or usually, some warm fabric is worn during winters to keep warm. Style Caret has a very good collection of sarees for different seasons. Social and Cultural Aspects of Sarees When it comes to choosing the right clothes for weddings and celebrations, something which no one can deny getting attracted to is sarees. Sarees are culturally important because they are the identity of Indian women and represent the Indian culture and traditions and the rich Indian heritage. Sarees are worn differently in different parts of India. For instance, Gujaratis wear them differently, Punjabis wear them differently, Maharashtrians wear them differently, and so on. So, there are different types of sarees which are peculiar to different states. For instance, Kota Sarees are peculiar to Rajasthan, as they originated in Kota city. Likewise, Bomkai sarees are famous in Bomkai, Odisha; Talent and Kaantha sarees originated in Bengal; Dhokra, Chanderi and Maheshwari sarees are famous in Madhya Pradesh and so on. Many such sarees are available on Stylecaret which you can check out. Sarees and the West Nowadays, countries in the west are getting influenced by eastern clothing traditions due to the bliss of sarees. Bollywood actresses like Priyanka Chopra and Aishwarya Rai are these days making a lot of tours to the west and are establishing very good relations with the Americans, like Priyanka Chopra recently made her debut in the Ellen Show. This also exposes the western audience to Indian actresses representing the Indian culture and the sarees become the cynosure of all eyes. Hence, the whole article can be summarized by saying that there is no garment, but sarees which have given the people of Indian subcontinent such a worldwide recognition and developed them socially and culturally. Sarees have indeed exalted the standard of the Indian women to a higher level.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Summer Shades and How to Wear Them

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Online Fashion Boutique Giving Aspiring Brands a Voice

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Follow Us

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