Online Fashion Boutique Giving Aspiring Brands a Voice

Published on: 24 August 2018 Last Updated on: 26 July 2024
Online Fashion Boutique Giving Aspiring Brands a Voice

Most clothing boutiques like to stock household brands that everyone knows and loves. This ensures high volumes of sales as consumers purchase their clothes according to the latest trends and familiarity with the label.

But Australian fashion store Fudge Gifts is taking a different approach. Their goal is not simply to generate maximum sales but to also give smaller brands a voice and help them reach the mainstream.

And it’s working.

Fudge is growing in popularity as locals are rushing into their Melbourne store to buy unique dresses, tops, skirts, and pants on offer. Aussies love supporting the “little guy” and when these u and coming clothing labels are highly fashionable, comfortable and affordable, then it’s just too good to refuse!

One of the most popular brands at Fudge is Elm Lifestyle. Made in the laidback coastal town of Ocean Grove in south-west Victoria, the label initially started off exclusively as a knitwear brand. Six years later they have evolved to include an array of relaxed fit tees and pants as well as art prints that make a statement.

prints

Unlike many clothing labels that focus on petite consumers, Elm is perfect for women of all body types. No matter what size you are, the fashion will fit and look great.

Humidity is another brand that began its story on the coastline, this time in the Western Australian region of Margaret River. Placed as a resort wear brand, their lifestyle range is designed to reflect and complement the Australian lifestyle and climate. Easy to wear and unassumingly luxurious, they bring the very best of Australian fashion to your doorstep.

Sneakers are a very popular clothing item available at Fudge. And the brand of choice is Rollie Nation. Creator Vince Lebon was looking for the ideal shoe to travel around the world wearing. It had to be light enough to squeeze several pairs into a suitcase but also comfortable and durable. Inspired by his wife Kat – whose nickname is Rollie – Vince designed a shoe made from high-quality materials such as memory foam, soft leathers, and flexible stiffeners.

soft leathers and flexible stiffeners

Rollie Nation has gone from aspiring to inspiring and their shoes are now available in multiple countries across the world including Australia, New Zealand, Italy, France, Germany, Netherlands, and the USA.

Sticking with the feet, another clothing brand that is on the rise – and available via Fudge online fashion boutique – is Happy Socks. Featuring an almost endless variety of styles and utilizing a broad array of original patterns and color combinations, Happy Socks is a very popular clothing label. Two friends started the company from a single vision in 2008 – to spread happiness by turning socks into a colorful design piece made with creativity, craftsmanship and delivering the ultimate quality. Happy Socks are now sold in 90 different countries.

If you like making a statement with relatively unknown brands and arriving at a trend before the mainstream, walk into Fudge Gifts or check out their online store and be met with an array of amazing women’s clothing options.

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30+ French Manicure Acrylic Nail Ideas

Want to have that timeless classic look while giving your nails a makeover? Why not go for a French manicure? Yes, you can definitely get those along with a bit of your own touch to it. It doesn't have to be the same old French manicure. They are classic and can be customized beautifully to add something new to the original classic ones. They can be one of the most versatile designs you can ever have. It might look simply, but it can be done in various ways to match the kind you like. You can opt for the classic French one or try something colorful. There are various options to choose from. Here are some of the best French manicure acrylic nail ideas to provide you with different options. 30+ French Manicure Acrylic Nail Ideas If you are looking for some inspiration to deck your nails, here are some of the best French manicure acrylic nail ideas for you to try. Embrace this timeless nail design and elevate the nail game. 1. Classic White French Nails https://www.instagram.com/p/C58rrEuPxDv/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== If you are aiming for a timeless, classy look, then the classic white French tips can help you with that. It is a perfect fit for any kind of event. Moreover, this is an amazing choice for both long and short nails. 2. Brown French Tips https://www.instagram.com/p/C_t8ZAdvtz4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== You can get brown French nails to get that minimal, classy look while showing off your personality. The earthy tones of brown go with different outfits and also go well for any kind of occasion. Even though brown is mostly associated with fall, you can wear these nails all year long. 3. Black French Tips https://www.instagram.com/p/CyO3I58SoR3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== This kind of French tip gives a minimalist look and adds a sense of style to it. This is an amazing alternative to the classic ones and allows you to make a statement with a hint of edge. Moreover, if you want an extra minimal look, choose skinny French. 4. Glazed French Tips https://www.instagram.com/p/ChOJzFfpeZA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Glazed French nails are one of the upcoming trends these days, and they add a modern twist to the classic ones. They give a glossy finish, and these nails have an amazing way of elevating the entire look. If you are about to attend an event, this is something that you can definitely try. 5. Pastel French Nails https://www.instagram.com/p/CRaZ4FdjxK6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== If you want to add a hint of color to your nails, then this is something you can try. You can get a minimalist look with pastel tips. You can go for any soft colors like green, lavender, or light pink, and this will elevate your look instantly. 7. 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Well, you can add a twist to the classic French manicure to show off your quirky personality. You can experiment with intricate designs or asymmetric patterns. 18. Neon Yellow French Tips https://www.instagram.com/p/CvQuBCYpLOx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== French manicure acrylic nail ideas are everywhere these days. But not everyone chooses to go with the neon yellow ones. Not everyone goes bolder than the traditional ones. So, if you are not afraid to try something bold and new, this is a perfect pick for you. 19. Gold 3D Nail Tips https://www.instagram.com/p/C5U8b8HMOIZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Gold 3D nails are particularly good for weddings, fall, Christmas, or winter. People often choose to go with the gold tips, but with the 3D designs, it gets even better. It looks even better if you accessorize it with some bracelets and rings. 20. Glitter Ombre Nail Tips https://www.instagram.com/p/C-x1PfUun-7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== If you are setting a look for an event, then these nails are going to be perfect for you. They add every bit of glam to your look, and once you try the ombre glitter French manicured nails, you will definitely be obsessed with these nails. 21. Tortoiseshell French Nails https://www.instagram.com/p/CUm9Ed-AUkZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Tortoiseshell designs on nails are absolutely in-trend chic and add playfulness to the designs. This looks cool and also adds a fun vibe to a French manicure. 22. Velvet-dripping French Nails https://www.instagram.com/reel/CwlDIYPv7h2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Chrome nails have been all over the internet since 2023. They have been in trend since then and are coming up with different innovations every now and then. 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