Online Fashion Boutique Giving Aspiring Brands a Voice

Published on: 24 August 2018 Last Updated on: 26 July 2024

Most clothing boutiques like to stock household brands that everyone knows and loves. This ensures high volumes of sales as consumers purchase their clothes according to the latest trends and familiarity with the label.

But Australian fashion store Fudge Gifts is taking a different approach. Their goal is not simply to generate maximum sales but to also give smaller brands a voice and help them reach the mainstream.

And it’s working.

Fudge is growing in popularity as locals are rushing into their Melbourne store to buy unique dresses, tops, skirts, and pants on offer. Aussies love supporting the “little guy” and when these u and coming clothing labels are highly fashionable, comfortable and affordable, then it’s just too good to refuse!

One of the most popular brands at Fudge is Elm Lifestyle. Made in the laidback coastal town of Ocean Grove in south-west Victoria, the label initially started off exclusively as a knitwear brand. Six years later they have evolved to include an array of relaxed fit tees and pants as well as art prints that make a statement.

prints

Unlike many clothing labels that focus on petite consumers, Elm is perfect for women of all body types. No matter what size you are, the fashion will fit and look great.

Humidity is another brand that began its story on the coastline, this time in the Western Australian region of Margaret River. Placed as a resort wear brand, their lifestyle range is designed to reflect and complement the Australian lifestyle and climate. Easy to wear and unassumingly luxurious, they bring the very best of Australian fashion to your doorstep.

Sneakers are a very popular clothing item available at Fudge. And the brand of choice is Rollie Nation. Creator Vince Lebon was looking for the ideal shoe to travel around the world wearing. It had to be light enough to squeeze several pairs into a suitcase but also comfortable and durable. Inspired by his wife Kat – whose nickname is Rollie – Vince designed a shoe made from high-quality materials such as memory foam, soft leathers, and flexible stiffeners.

Rollie Nation has gone from aspiring to inspiring and their shoes are now available in multiple countries across the world including Australia, New Zealand, Italy, France, Germany, Netherlands, and the USA.

Sticking with the feet, another clothing brand that is on the rise – and available via Fudge online fashion boutique – is Happy Socks. Featuring an almost endless variety of styles and utilizing a broad array of original patterns and color combinations, Happy Socks is a very popular clothing label. Two friends started the company from a single vision in 2008 – to spread happiness by turning socks into a colorful design piece made with creativity, craftsmanship and delivering the ultimate quality. Happy Socks are now sold in 90 different countries.

If you like making a statement with relatively unknown brands and arriving at a trend before the mainstream, walk into Fudge Gifts or check out their online store and be met with an array of amazing women’s clothing options.

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Salwar Kameez Styles an Indian Bride

Indian weddings are full of customs and rituals. Once a wedding is fixed, it can continue to become a three to the four-day affair. Interestingly, even in the modern times, one of the best ways to flaunt a wedding is to spread it over a longer period; with multiple festivities where the bride, as well as the family members, don new attire on every occasion. There is the engagement, sangeet, haldi, wedding and reception in a traditional Hindu wedding. Therefore, the wedding collection requirement can be huge. Even if 'lehengas' are truly the ultimate wedding dress for Indian brides, a modern-day woman would choose it to wear it on her engagement as well. Getting married is no easy task. There are so many preparations that have to be done before the D-day, like booking a venue, arranging for the decorations, selecting caterers and, most important of all, doing the shopping. While shopping for a wedding, it is the bridal trousseau that takes most of the time and effort. It has to comprise of everything that the bride might need, style, lushness, and elegance. After all, it is one of the most important days in a woman's life. As far as styles among Indian Wedding Salwar kameez are concerned, Indian brides are open to a huge number of choices. They don't have to stick to the traditional design of a long full sleeve or three quartered top with a too rounded lehenga or ghagra. Read More: 5 Perfect Fashion Clothing Choices For Petite Women Salwar kameez styles an Indian bride must have in her wedding trousseau Salwar kameez as a part of the modern bride's wedding trousseau has emerged as a popular choice in the past decade. This probably is because the consumers wanted a change and the bride, in particular, wants to stand out. Therefore, an aberration from a long term tradition did not seem like a bad idea. Interestingly, the trend of the salwar kameez being donned for weddings has picked up the pace. As a result, the designers across the country are also focusing on the creation of new and revolutionary designs for weddings. Fashion shows prominently exhibit wedding attire designs. While all the colors definitely have to be vibrant, the combination must suit a wearer's temperament on her engagement day. Since the modern bride is open to experimenting with colors, Salwar kameez designs today come in all color combinations including pink, green, orange, golden and even silvery white for Indian weddings. This latest fashion is something that you just cannot ignore. From ace fashion designers to Bollywood divas; everyone swears by Anarkalis these days. And, that is why; it is a trendy must-have to add to your trousseau. If one does not opt for too heavy anarkalis, look for subtle ones that can be enhanced with accessories and jewelry, depending on the occasion. Then there is the Salwar suit design that is a cut above the regular salwar kameez. This is a relatively regular design that is ornamented by heavy embroidery. This embroidery could be of any style or category; however, the suit invariably stands out in its vibrancy. Such a suit is the second category of dress that a bride must have in her wardrobe. Salwar kameez is not only traditional but also a comfortable option. If you are not used to heavy sarees and lehengas, then this is a perfect traditional attire to add to your trousseau. If the kameez is heavy with work and embroidery, then make sure you pair it with a lighter dupatta and vice versa. Otherwise, you will end up looking like a decked up Christmas tree, and we are sure that is not what you want, right? Read also: Wardrobe Dreams: Statement Pieces to Last How to Save Money on Your Maternity Wardrobe The third category of salwar suits is the gown like a suit that has become exceedingly popular over the years. Celebrities are known to flaunt it and its presence has also been marked in global events like Cannes. All these dressing styles are further accentuated by jewelry. A gown like salwar, for example, allows a bride to wear a heavy necklace and even keep her hair open. An Anarkali, on the other hand, allows her to wear vibrant earrings as well, with the hair preferably tied up. Though this is not the strict rule, however, these styles have been considered to be a thumb rule. Most girls grow up dreaming of their wedding day. The stunning lehenga, the grand decor, the lavish venues, mouth-watering food, perfect makeup... the list is endless. But a few things about a wedding are as important as the trousseau. After all, clothes make the man, as the old saying goes, and this is doubly true for a bride. However much tedious and tiring it may be, every girl loves to shop for her trousseau. Despite all the anxiety about the wedding and the days to come after D-day, a bride gets immense joy out of shopping. Basically, it’s the only time in your life you’re going to be encouraged to shop more! Like jewelry and style hand bang for Indian brides, Salwar kameez styles must have in her wedding trousseau. Read More: Features To Look For When Switching To Modern Shoe Fasteners A Style Guide For Wearing Men’s Sweatshirts Summer Shades And How To Wear Them The Style Bible: How To Dress Up Like Millennial

Ethnic Wedding Attire: 3 Tips to Wear The Traditional Dhoti-Style Maharashtrian Saree

A saree holds a special place in the hearts of any Indian woman. It becomes more auspicious around different festivities in Marathi culture. With a rich history and a grand legacy behind it, the Maharashtrian saree, unquestionably, is more than an ornament for any Maharashtrian woman. The most crucial day in a woman's life is arguably her marriage day. She thinks about the day and the outfit that she'll wear since her childhood. A Marathi bride traditionally wears a Paithani Maharashtrian saree, which is made up of two-toned silk fabric. This simple yet elegant saree comes alive the day it is adorned by a Marathi bride. It takes multiple days and multiple artisans to weave it with their bare hands into a stunning piece of art. Why wait for the day to arrive when you meet your soulmate? Instead, download any Marathi Matrimony app from Google Play Store and start looking instantly. The Gorgeous Maharashtrian Sarees Symbolize Marathi Culture With a length of nine yards, the Nauvari saree holds a significant place in Marathi culture. The unique dhoti-style draping of a Maharashtrian saree has an intriguing history behind it. When Marathas were invaded by foreign forces, the Marathi women wanted to support their husbands and sons in any capacity. They wanted to accompany them to the war. To ensure that their saree doesn't become a hindrance, they would drape them like trousers. This would let them move freely without compromising on their traditional wear. Since then, this practice has continued and has become a ritual. Thus, in a traditional Maharashtrian saree, a Marathi woman is a living, breathing story that exudes rich Marathi culture and a beautiful display of strong-willed Marathi women. If you're interested in looking for your future spouse, then don't wait anymore. Make your Marathi Matrimony profile today to look for a suitable profile for your future. Here are some tips for you to try while wearing your Maharashtrian saree in the traditional dhoti style: Tip 1 - Draping Style Here's how the Maharashtrian bride can drape her saree in the famous traditional Maharashtrian saree in dhoti-style: Firstly, the bride should wrap the saree around her waist in a way that brings the inner side of the saree out on her left side. There should at least be 1.5 meters of excess fabric on the same side. After leaving the excess fabric, the bride will then overlap the material on the left and right sides and wrap it around her waist tightly to secure it into two knots. Once the fabric gets secured on the waistline, she'll pick up the saree pallu on the right side from the top and wrap it around her right leg and bring out the rest of the fabric from under her right leg to the back. She will pick up the pallu on the back, leaving enough room for the cloth wrapped on the back to move quickly, and tuck the pallu in the center of her back. Then the bride should take half a meter of the remaining cloth from the pallu on the back and neatly make four small 3-inch wide pleats out of it and tuck it in the center as well, keeping the fabric on the outside. She can secure it with 1 or 2 safety pins on the back. The 1.5-meter remaining cloth on the front on the left side needs to be wrapped around the left leg and pulled out from the back. She'll then pick the fabric from the lower end, pleat the rest of the fabric 2-3 inches, and tuck it above the previous pleats. She can use safety pins to secure the pleats. The last step for the bride is to take the remaining pallu on the left side and drape it across her right shoulder. She will again pleat the cloth that's hanging over her arm into bigger sections. After gathering the pleats on her shoulder, the bride can secure it with a safety pin and even out the fall. Tip 2 - Styling Tips Here are few styling tips for the Marathi Bride to keep in mind while wearing her dhoti-style traditional Maharashtrian saree: It'll be ideal for the bride to pick a soft yet firm fabric such as georgette or silk to allow the saree to flow yet still keep in place from where it's tucked. It's also recommended that the bride goes for a saree with a border on all four sides since that'll be the most prominent thing on display while tying the saree. The bride should also remember to skip any prints that could distract the rest of the look or draping for the dhoti-style saree. It'll be recommended for the bride to wear footwear with a bit of height as it will help her walk easily without the fear of tripping over the saree pallu. If the bride wants to skip the hassles of draping, she should go with a readymade dhoti or pre-stitched dhoti-style saree for her Maharashtrian wedding to save time and energy on fixing it later on. The other advantage of a pre-stitched saree is that it looks neater without spoiling the appearance of a traditional saree and is lighter on the waist. The bride should look for a plain saree with contrasting borders that are not too wide. Otherwise, it'll mess with the draping of the saree. Also, to get a more beautiful and clean drape, the bride can wear leggings or skinny bottoms. Tip 3 - How To Personalize Your Look For the bride to style her dhoti-style Maharashtrian saree in a personal manner, she can try these different methods to pull off a contemporary style: The bride can drape her saree in the way mentioned above and add a belt to her waist, making her look slimmer and chicer. If she wants to keep her attire traditional, she can opt for a floral Kamarbandh, complimenting her gold jewelry and still looking enrapturing. Instead of choosing a matching blouse, the bride should go for a statement piece in a contrasting color with puffed sleeves, off-shoulders, heavy embroidery, or a beautiful cut in the back, elevating the rest of her outfit. The bride should wear tight cigarette pants which fit her form well to make the dhoti-style of the saree look more extravagant. The fabric for the pants needs to be firm and should match with the saree drape, or else the whole outfit will look out of place. If the bride wants to display the pant style, she can opt for a heavy print for the lower to contrast with the simple-bordered saree. The bride can choose to accessorize her outfit. However she likes, a heavier pair of earrings with a smaller neckpiece will focus on the outfit and make it stand out. Conclusion: Marriage day is alltime the most special day in the life of women. Every girl dreams of looking ravishing on that day. For the Marathi women, the Maharashtrian saree is like a symbol of respect to the culture. The user-friendliness of the dhoti style saree is making the saree style unique, so if you are planning to wear something different on your wedding day. Tryon this style. Read Also: 7 Perfect Accessories to Match Your Wedding Dress How to Style- The Minimalistic way Salwar Kameez Styles an Indian Bride Know the things to get from Shahpur Jat

Is It Worth It to Buy Designer Jeans for Men?

Since the fast-fashion boom, it seems like a growing number of trendy menswear stores are resorting to cheaper jeans. For one, it’s an easy way to quickly sell out of stock because shoppers all of the income levels can afford them. To the untrained eye, they’re also a pretty decent mock-up of real designer jeans for men; the trendy kind you’d find at online menswear stores like Differio. With that said, are expensive designer jeans for men really worth the extra hundred bucks? Like most things in life, you get what you pay for, which includes men's fashion jeans. Although it might seem like you’re saving a pretty penny at the moment, you could actually be wasting money on cheap men's urban jeans if you’re not on top of your spending habits. We weighed out the pros and cons of buying men's designer jeans, so you can see for yourself how $25 bargain jeans really stack up to $250 men's designer jeans. You just might be surprised at the real price you’re paying to save a buck. 1. Quality: premium imported materials vs. cheap fabric blends : If you’ve ever felt a pair of designer jeans for men, you can already tell the difference in quality just by running your hand over them. It’s kind of like comparing a fake gold necklace with real gold jewelry; there’s an undeniable quality about it that makes it worth the extra money. Men's designer jeans are usually made by some of the top denim manufacturers around the world, including Italy, Japan, and the U.S. Some brands and factories even make it a point to produce stylish men's jeans under eco-friendly conditions. On the other hand, low-quality jeans are sometimes produced in inhumane working conditions to keep costs down. Moreover, low-quality denim will actually fade faster after fewer washes, which means a shorter life in your drawer and less wear time. This is especially important to keep in mind when you’re buying men's colored jeans because the dye will fade faster on a cheaper jean. 2. Fit: form-fitting jeans vs. ill-fitting jeans : Is there anything worse than wearing skinny jeans for men that don’t fit right? Aside from the quality of denim fabric, there’s actually a difference in the fit of designer jeans versus cheaper jeans. The fit is so important when it comes to choosing the perfect bottoms, especially among skinny or super skinny jeans for men. If your men's fashion jeans don’t fit right, it pretty much takes away from the whole point of investing in cool denim in the first place. You’re basically investing in designer jeans for men for their Haute details and pristine fit. Since designer jeans for men are made from higher quality cotton, it’s made to naturally conform to your body over time. While cheaper jeans might look like they fit great in the fitting room, its low-quality fabric has a tendency to bend out of shape faster. You’ll be left with men's slim-fit jeans that fit oddly baggy around the knees or men's skinny jeans with loose ankles. 3. Cost: $250 jeans vs. $25 jeans : There are two types of men in this world: men that invest in designer jeans and men that don’t. If you find yourself buying a new pair of $25 jeans every month because of their poor quality, you’re actually spending more money than sticking with one solid pair of trendy men's jeans. To properly compare costs, you should calculate the cost of your jeans with how often you think you’ll be wearing them per week. For example, if you plan on wearing $250 jeans for at least 3 days a week for a year, you’ll only be spending around $1.50 for every day you wear them. Once you weigh out the costs, you can probably guesstimate whether they’re worth the extra investment for your lifestyle.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Salwar Kameez Styles an Indian Bride

Ethnic Wedding Attire: 3 Tips to Wear The Traditional Dhoti-Style Maharashtrian Saree

Is It Worth It to Buy Designer Jeans for Men?

Online Fashion Boutique Giving Aspiring Brands a Voice

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8 Fashion Tips Exclusively for Men

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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