Online Fashion Boutique Giving Aspiring Brands a Voice

Published on: 24 August 2018 Last Updated on: 26 July 2024

Most clothing boutiques like to stock household brands that everyone knows and loves. This ensures high volumes of sales as consumers purchase their clothes according to the latest trends and familiarity with the label.

But Australian fashion store Fudge Gifts is taking a different approach. Their goal is not simply to generate maximum sales but to also give smaller brands a voice and help them reach the mainstream.

And it’s working.

Fudge is growing in popularity as locals are rushing into their Melbourne store to buy unique dresses, tops, skirts, and pants on offer. Aussies love supporting the “little guy” and when these u and coming clothing labels are highly fashionable, comfortable and affordable, then it’s just too good to refuse!

One of the most popular brands at Fudge is Elm Lifestyle. Made in the laidback coastal town of Ocean Grove in south-west Victoria, the label initially started off exclusively as a knitwear brand. Six years later they have evolved to include an array of relaxed fit tees and pants as well as art prints that make a statement.

prints

Unlike many clothing labels that focus on petite consumers, Elm is perfect for women of all body types. No matter what size you are, the fashion will fit and look great.

Humidity is another brand that began its story on the coastline, this time in the Western Australian region of Margaret River. Placed as a resort wear brand, their lifestyle range is designed to reflect and complement the Australian lifestyle and climate. Easy to wear and unassumingly luxurious, they bring the very best of Australian fashion to your doorstep.

Sneakers are a very popular clothing item available at Fudge. And the brand of choice is Rollie Nation. Creator Vince Lebon was looking for the ideal shoe to travel around the world wearing. It had to be light enough to squeeze several pairs into a suitcase but also comfortable and durable. Inspired by his wife Kat – whose nickname is Rollie – Vince designed a shoe made from high-quality materials such as memory foam, soft leathers, and flexible stiffeners.

Rollie Nation has gone from aspiring to inspiring and their shoes are now available in multiple countries across the world including Australia, New Zealand, Italy, France, Germany, Netherlands, and the USA.

Sticking with the feet, another clothing brand that is on the rise – and available via Fudge online fashion boutique – is Happy Socks. Featuring an almost endless variety of styles and utilizing a broad array of original patterns and color combinations, Happy Socks is a very popular clothing label. Two friends started the company from a single vision in 2008 – to spread happiness by turning socks into a colorful design piece made with creativity, craftsmanship and delivering the ultimate quality. Happy Socks are now sold in 90 different countries.

If you like making a statement with relatively unknown brands and arriving at a trend before the mainstream, walk into Fudge Gifts or check out their online store and be met with an array of amazing women’s clothing options.

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Care And Maintenance Of Men’s Vintage Rolex Watches

There's something timeless and captivating about owning a vintage Rolex watch. These exquisite timepieces tell the time and carry with them a piece of history, a sense of heritage that transcends generations. If you're fortunate enough to own one of these treasures, you're probably aware that its maintenance requires more than just a glance. Every vintage Rolex watch for men is more than gears and springs; it's a story in metal and glass. As you wear it, you're carrying the legacy of its previous owners, the places it has traveled, and the moments it has witnessed. Preserving this legacy demands dedication, understanding, and careful handling. Storage and Handling When you're not wearing your vintage Rolex, provide it with a haven. Store it away from direct sunlight, extreme temperatures, and humidity. A watch box with individual compartments is ideal, ensuring that your timepiece doesn't rub against others and risk scratches. Gently wind the watch once every two weeks if it's not an automatic model. The crown should be turned slowly and smoothly – no need to rush when dealing with a piece of history. Cleaning Your Vintage Rolex Just like anything precious, your vintage Rolex watch deserves a spa day now and then. However, this isn't the time for a bubbly soak. Instead, use a soft, damp cloth to wipe away dirt and grime. A cotton swab dipped in soapy water can work wonders for stubborn spots. Resist the urge to dip your watch into the water, as this could damage its delicate inner workings. When cleaning the bracelet, remove it from the case and clean it separately. A toothbrush with soft bristles can help you reach those tiny crevices. Regular Servicing Even though your vintage Rolex watch has weathered years, it still requires regular servicing to keep its heart beating smoothly. Find a trusted watchmaker who specializes in vintage timepieces. They understand the intricate mechanisms of these rolex watches and can provide the care and attention your Rolex deserves. During servicing, the watchmaker will disassemble, clean, lubricate, and reassemble the watch, ensuring it functions as perfectly as it did in its heyday. Regular servicing extends the watch's life and maintains its value. Protecting the Crystal The crystal is the window through which you gaze into history, so protecting it is paramount. Older Rolex models often feature acrylic crystals, which are prone to scratches. To maintain their clarity, keep your watch away from abrasive surfaces. If scratches appear, gently buff them with a polishing cloth or a specialized plastic polish. Choosing the Right Strap Picking the perfect strap for your vintage Rolex watch is like selecting the ideal suit tie–adding that final touch of elegance. The strap should match your watch's character, enhancing its charm while offering comfort and style. A leather strap conveys timeless sophistication. It’s like a well-fitted suit – it just works. Whether it's a rich brown or a classic black, leather straps complement the vintage aura of your Rolex watch. Imagine the smooth touch of leather against your skin, resonating with the aged metal and history of the watch. Stainless steel might be your go-to choice if your vintage Rolex has a sporty streak. The steel strap shows durability and sporty flair capturing the spirit of adventure. Its polished and brushed links add visual interest and blend seamlessly with the watch's robust design. The strap you choose should harmonize with your watch's age and style. The strap becomes an extension of your watch's personality. A leather strap might be the perfect partner if your Rolex exudes elegance. A stainless steel strap complements the watch's boldness for a more rugged look. Celebrating Aging Patina is the mark of a vintage watch's journey through time. Like the fine lines on a person's face, patina adds character and depth to your Rolex watch for men. It's a reminder that each scratch and discoloration has a story to tell. Patina isn't just fading – it's a unique narrative of the watch's history.The variations in hue showcase the watch's exposure to different environments, making it more than a timekeeping tool. While patina is cherished, striking a balance is essential. Too much patina can indicate excessive wear and affect the watch's performance. However, a moderate amount adds charm without compromising functionality. Caring for the Journey: Preserving the patina requires delicate care. Gently cleaning the dial with a mild solution maintains its charm. If needed, professionals specializing in vintage watch restoration can help preserve the patina, ensuring its beauty persists through time. Conclusion Caring for your men's vintage Rolex watch is a testament to your appreciation for the artistry of timekeeping. From storage to regular servicing, every step contributes to preserving its legacy. You're not just caring for a watch; you're nurturing a piece of history that deserves to shine for years. So, be responsible, celebrate the patina, and let a trusted company be your partner on this journey. Let’s ensure the stories woven into your vintage Rolex watch continue to tick eloquently through time. Read Also: The Best Tag Heuer Watches You Can Buy Right Now 8 Tips to match your watches with your outfit Best 5 Smartwatches for Youngsters

How To Choose The Perfect Women Rash Vest

Choosing the right women's rash vest can be quite daunting if you are unsure of sizing and also how it will look on you. Plus, the other question of how it will match in with your swimwear is another consideration. Especially if you are shopping online as many of us do these days and this can add another headache to the ease of the online shopping experience. Here are some really great tips to help you make that right decision and choose the perfect women's rash vest that is right for you. Choose the Perfect Women Rash Vest: 1.Utilize the sizing charts to choose the correct size The sizing charts have been added to the website to help you make the right decision when it comes to sizing and choosing the right size. Sizing can vary slightly across different brands and what may be a size 14 in one brand maybe something a little larger or smaller in another. Swimwear can be a hard one to navigate as they are designed to be fitted and to hug the body. Rash vests are no different as they have been designed to have a snug fit to be able to use them for water sports. When you are in the water and swimming or doing other water sports, the last thing you want is the rash vest to be ballooning around you creating drag or just getting in the way. You will find that the swimwear fabric is usually built with a 4way stretch in it to make it fit like a second skin and allows stretch so that it will not restrict you whilst moving around. If you want it a bit more relaxed, then ordering a size up is a great idea as it will not be as fit and will sit more like a normal everyday top. 2. Check out social media pictures of how they look in the real world This is a really great tip to see how it looks in the real world. Most brands have got social sites and will have a range of images that show these being worn out and about. You can see what it looks like out of the usual studio shots which usually have got artificial lighting and also the images have been retouched up especially for the website use. Sometimes, the color can seem slightly different on the website compared to in natural light so being able to see the garment in the sun or natural light can be a great idea. It will also give you more of an idea of how it looks being worn naturally rather than in the studio, you can check out things like the length of thrash vest and also the sleeve length, etc. 3. Make sure you can exchange or return it Making sure that you can exchange or even return it if you aren’t happy can offer peace of mind when buying. Sometimes, it’s only when you try it on and try to match it into your existing wardrobe that you may decide that it is not right for you. Having the options of size or color exchange can alleviate some of the stress or anxiety of ordering online. Similar to going into a normal shop and buying something and then taking it back, doing it online can be just as easy, if not easier. Usually, the return post label can be emailed to you and it’s as simple as attaching it to the parcel and dropping it into any post office for return. 4. Buy matching swimwear from the same brand With so many prints and patterns available on rash vests, it may be quite hard to match in your existing swimwear if you are keen to get a top which has got a gorgeous print on it rather than sticking to a solid color. There are so many gorgeous prints out there which are on-trend and will look so good on the beach! If you are having trouble matching your bikini to a sun protection top, why not check out whether the same brand sells swimwear in the matching print? That way, you can have a gorgeous matching set that makes it a no-brainer for when you are off to the beach or the pool. 5. Contact the company to ask questions This is a great idea especially if you are concerned about ordering the wrong swimwear online and the sizing or the color of it. We get many queries about sizing, fit or color that we are more than happy to help outwith and can often give extra information that is not on the sizing charts or even sends photos of it in natural light, etc. Sometimes we have even sent pictures of existing swimwear wardrobes and asked to help match a women's rash vest to it which we are delighted to be able to help out with. Most companies should be able to help you and respond back quickly to alleviate any concerns oversizing that you may have. You will find that most, if not all websites will have a contact us button or link somewhere on their site, so use it and ask those questions to help you make the right decision. Read also: Top 3 Pieces of Women’s PWC Gear The Essentials of Nutrition and Training and The Most Suitable Sports Swimwear

A Beginner’s Guide To Feminist Jewelry In 2021 By Leading Experts

When it comes to understanding feminism, we should start by understanding the history behind it all. You see not quite long ago, women even in advanced western developed and democratic countries were denied voting rights. In the UK, women could not initiate divorce proceedings. If they tried to argue for their rights as human beings, they would get beaten up or sexually exploited to keep their mouth shut. While cases of exploitation still abound, the fight led by feminism has led to developments in inequality between men and women. In this article, we look at one interesting topic of discussion that has come up in recent times- Feminist Jewelry. We speak to leading experts from Vogue to the Huff Post to try and understand what feminist jewelry is all about. Before we go to the jewelry bit, let us first try to look at the concept of Feminism itself. We will then proceed to understand the relationship between feminism and jewelry. Feminism: Meaning and Definition Many people and groups misinterpret feminism as the domination of women over men. This is a gross misinterpretation. In reality, feminism stands for the fight to guarantee equal rights for both men and women in different societal roles. These societal roles are both in the real of personal as well as the professional domain. Feminism then in the modern world is all about ‘freedom’. The freedom to take any partner with or without marriage, the freedom to practice or not practice a particular profession, and the freedom to have or not have kids. While you might read the above and think that this is all but natural, women have to struggle for countless decades and even centuries to reach where they were. While Sheryl Sandberg, Angela Merkel, or Indra Nooyi are leading the biggest companies and nations, their path was laid down by their ancestors decades ago. Feminism and Jewelry: The Connection between the two Again, to understand the modern connection and relationship between feminism and jewelry, we have to take help from history. In the ancient period, chastity, barrenness, simplicity, and virginity were concepts associated with good character women. Jewelry was seen as something that courtesans and lose women would flaunt. This was because wearing jewelry could draw the attention of the male gaze to the neck, wrist, and face of the woman. This was something that was considered to being overtly sexual. Good character women were supposedly prohibited from wearing jewelry for the fear of attracting the sexual male gaze. However, women that owned jewelry would fault it as a symbol of their economic prosperity and value. They took great pride in showcasing heavy diamonds and considering them to be status symbols that showed their freedom and strength. The earliest markers of feminism were sown during the period. This is why jewelry has always been intrinsically tied to the struggle and movement of feminism historically. Almost all historical traditions have showcased jewelry wearing women as lose and of questionable character. List of 5 Important Things Feminist Jewelry helps Women with In this section, we look at five important markers that have come to be associated with feminist jewelry in 2021. 1. The Freedom of Expression- For women, jewelry is a medium of expression. Just like your normal clothes or your watch can say a lot about who you are, jewelry too can have the same effect. This is why you see terms like ‘Boss Lady’, ‘Fearless’, ‘Queen’, ‘Slay’, and others being used in feminist jewelry. For women, this becomes a tool for expressing who they are and what they feel. 2. Sign of Financial Independence- The obvious that comes with owning and flaunting expensive jewelry is that ‘I can afford it.’ This means that financial freedom and independence are important in feminism. The struggle to earn livelihoods and get equal pay for equal work is one of the foundations of the feminist movement. Somebody independent has a strong personality in the world. 3. Drives home the point- I am a Woman- While wearing jewelry has picked up in men, the same is nowhere close to the use by women. Women understand jewelry. They equate jewelry as being something of a performance. The weight it has on the body, the sound it makes, is all something that women love. The fight for feminism is entrenched in the fact that it is centered around women. 4. A Conversation Starter in more ways than one- Every single time a woman does something different and away from the norm, someone or the other will try to point it out. Wearing feminist jewelry that is statement pieces can become a great conversation started to educate someone on what feminism is all about. Almost all of us have some or the other wrong notions about feminism. 5. Support to Feminist Artists and Companies- There are a very definite set of individuals and companies that create feminist jewelry. Like the movement, they have dared to walk against the tide of things. By buying such statement pieces from these individual artists and companies, the struggle around espousing feminism to the world continues. Supporting one another is the key to strengthening the movement. The Bottom Line: Women are crossing every male-dominated bastion and performing at the highest levels. Whether it is the sciences, technology, or the corporate world, they are proving their worth in the best possible fashion. Read Also: Hottest Trends In Diamond Jewelry How to Choose the Right Jewelry for Any Outfit Style Spot: Meghan Markle’s Jewelry Game

Online Fashion Boutique Giving Aspiring Brands a Voice

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Online Fashion Boutique Giving Aspiring Brands a Voice

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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