Outdated PR Tactics You Should Avoid

Published on: 25 October 2018 Last Updated on: 30 October 2024

If you spend even just a short time working in the PR industry, you will understand right away that one of the greatest challenges you will face as a professional is figuring out how to keep up with the latest trends.

You must quickly understand not just the newest trends, but how to properly utilize them to your client’s advantage as well. If you aren’t able to pull that off, then you’ll be stuck playing a perpetual game of catch-up against competitors that will do everything in their power not to fall behind.

A potentially even greater threat to your mortality in the PR industry is failing to avoid outdated PR tactics. Nothing is worse than making your client appear out of touch and that’s why Nancy at Behrman make a conscious effort to always stay on top of the PR trends and steer clear of the ones that have fallen out of popular use, such as the ones listed below.

Relying on Conventional Press Releases Is a Thing of the Past:

An article posted on Forbes states that “the age of the standard press release is no more,” and that’s a hard point to contest.

While it can be argued that press releases are handy guides that members of the media can use to sort through the details of a huge corporate announcement, the reality is that all that info that can be contained inside a press release can be disseminated in other, more effective ways.

Instead of using a conventional press release, companies can do something more exciting like releasing a teaser trailer for a new product or perhaps attempt to generate interest through their apps.

With so many communication channels available to companies, asking them to talk to their prospective customers using a press release will only work to undersell whatever it is that they are planning to offer.

Your goal as a PR professional, whether you’re working for Nancy at Behrman or any other firm, is to generate excitement for your client, and a conventional press release just isn’t designed to do that anymore.

Offering Too Much Information can Backfire:

Due in part to companies having so many ways to communicate with their customers these days, there is a temptation to just make every bit of content available to them 24/7.

This may have seemed like a good idea in the not-so-distant past when companies were still busy trying to show prospective customers that they could get the hang of using all the new media, but now, it’s a practice best avoided.

As Axia pointed out, posting everything online can lead to the release of “unstructured, random content,” and that’s exactly what you want your client to avoid. Aside from your client minimizing the impact their content releases could have by doing things that way, they also risk losing the interest of their potential customers.

Releasing content online is obviously something a company must do, but serving bite-size pieces of interesting information is a better move than dumping everything right away, as the people at Nancy and Behrman can tell you.

By creating a little mystery, you are giving people more reasons to remain interested in your client as opposed to the other companies that may be offering something similar.

Mastering public relations is a tough ask for anyone, though figuring out what not to do for your clients is an important first step. There are many other techniques that can keep customers interested in a particular client, and the folks at Nancy and Behrman know how to utilize them well.

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Hairstyles for Wedding Party and Braid for Wedding

You have found the dress; you now have to decide which hairstyle to adapt to accompany it. With these 5 ideas, you will inevitably find a hairstyle to your foot. We now allow you to use most up to dated fashion wears and clothing + accessories as well, but also at the same time, we help you, people, to know what’s all around the world in terms of styles and beauty. 1. The gold accessory Because your hair is too short or you do not control the braids, bet on a refined accessory, such as a golden comb. No need to make a complicated hairstyle: twist one of the locks near the face to the side and plant the accessory. You can secure with some hidden pins and a haze of lacquer. 2. The stylish ponytail If you have thick and long hair, this hairstyle will be perfect. Crease your lengths with a texturizing spray and make a shell. Tie the hair in a low tail leaving a wick. Braid it, pull the strands to give it some thickness and wrap it around the elastic before attaching it with a pin. 3. The half-wreath of flowers Are you invited to a country wedding? Bet on a hairstyle with fresh flowers or a wreath of flowers (which will not be fooled). Separate your hair into two parts, as if you wanted to make a half-tail, but attach the lower part. Position the crown on the head and wrap the wicks of the top one by one. Once they are all in place, detach the rest of the hair and slightly curl the lengths. 4. The double bun Separate your hair into two parts just like the previous hairstyle. With the upper part, make a braid on each side of the head, and then tie the two wicks in a first bun at half height. With the lower part, make a second bun pulling well on the locks to give it volume and secure with pins. To keep it until the end of the night, do not skimp on the lacquer! 5. The wavy mane The best way to leave with the wedding is all bet on a sexy hairstyle. Make a messy half-bun and make wide loops on the lengths. Above all, do not forget to throw your mane over your shoulder while staring directly at your target. Braids for Wedding Hairstyles - You Must to Know Braids are popular and especially when it comes to wedding hairstyles, so for both brides and guests, we show 5 wedding braid inspirations. This braid really makes your hairstyle more beautiful and attractive. These braids works on every kind of hairs, your hairs are curly black hair, you have golden hair or you have a golden white hair, this braid will make them more beautiful. Here those ladies, who have curly hair, make it sure to use hair straighteners before choosing any braid style. This will make your hairstyle more beautiful and charming. Don’t forget to see the best hair straightener reviews before buying any one of them for your curly hairs. Anyhow, let’s move forward towards the best braid hairstyle that must be in your mind. 1. The braided half-tail Wedding hairstyles based on braids, yes, no need to make tons of them. This is why we can adopt the braided half-tail that will give a romantic touch to the hairstyle. To play the game thoroughly, we do not hesitate to wrap the wicks braided in a wreath. 2. The crown of braids The crown of braids will also be quite appropriate for a braid wedding hairstyle. We leave a few stranded locks delicately framing the face for a bohemian side. The flower note is optional but clearly makes its effect and will be indispensable in case of a country wedding. 3. The double braid In this case, it is simply a matter of sliding two simple braids into a loose hair and a wedding hairstyle, which is suitable for medium-length hairs. We attach these two braids with a flower bar or other original accessory to complete this hairstyle in beauty. 4. Braids and bun blurred Proof that flowers are not always appropriate, we opt for a wedding hairstyle that mixes two braids glued to the front of the hair and ends with a bun blur. A braided wedding hairstyle terribly chic and sober to accompany his white dress 5. Braid on the side If the braid on the side may seem very simple for a wedding, it is done from the front of the hair until it casually falls on the shoulder. A braid spike will be the best effect for an elegant and original hairstyle. For the detail, we put on a rhinestone bar associated with his earrings. Read Also: 5 Gorgeous Hairstyles For A Perfect Date Night 6 Stunning Long Hairstyles For Oval Faces Why Hairdressers Love Rose Gold Colour

Easy And Cheap Flapper Makeup Hacks: A Complete Beginners Guide

Stage makeup might be the new norm. However, the 1920s flapper makeup is nothing short of a sensation. Artists see it as a timeless token of expressive beauty, style, and sensational glamour. Let’s check out the main touch points of the artisanal and aesthetic flapper makeup. No doubt the 1920s looks were iconic. So, it’s worthwhile to understand the styles that inspired flapper makeup. We can also try to explore the twenties’ spirit that was depicted through the bold makeup looks. After all, expressing the inner self is the prime function of beauty. Before we know in detail, can you tell what flapper makeup was precisely? Well, long eyelashes, neatly defined brows, and scarlet lips are the tokens defining flapper makeup. That’s not all. The advent of rosy cheeks for that doll-like look can also be credited to the 1920s. What Defined Flapper 1920s Makeup? Eager to get into the crux of flapper makeup? Modern makeup enthusiasts are obsessed with the right nude look or depicting a sensational minimalist look. But the 1920s saw makeup and beauty differently. Remember the characters from The Great Gatsby? The youthful quest of character and dollish overtones dominated the thoughts of the 1920s artists. Today, you won’t celebrate such layered makeup. Instead, models proposed in angled foundations with neatly chiseled jawlines are today's front runners. Moreover, the heavy blushed, and brighter skin toning of flapper makeup has found a replacement in the contoured makeup of today. So, the basics of the flapper makeup look is getting dolled up with makeup. Since the makeup was ceremonial, events like dancing and night parties were so. Many of you may think- What about nails? Trust me, your favorite ombre nail designs 2024 versions would not have made any mark in that look. The face was still the epitome of beauty. Types Of Flapper Girl 1920s Makeup There were many flapper styles during the 1920s. In our imagination, the bold 1920 makeup girl would have liked some of these flapper styles: 1. The Classic Decor Dark and smoky eyes dominated this look. Remember the goth scenes with grim female characters? Yes, you’re thinking right. Sharp eyebrows, blood-red lips, and pale white complexions complemented the classic flapper makeup look. 2. The Bob Rain or shine, girls would go gaga over a playful twist. The definition of the bold flapper makeup completed with the faux bob. Short hair was the norm of the day. No commitment. Just do a contemporary transition and have fun! 3. The Cost-Effective Version Flapper makeup had a cost-effective version, too. If you don’t want your flapper makeup experiment to cause a hole in your pocket, here’s your solution. Firstly, grab any light foundation. Go for the wet n wild photo focus matte/gloss liquid foundation. It costs $5.47 and is available in classic, beige, and other shades. You can also go with the e.l.f. Flawless Finish Foundation. The latter would be better for the glossy, bold look. It covers uneven skin tones like MAC, The Whoo, or any in that category. Remember, the foundation is the basis of the cost-effective flapper makeup. Secondly, your primary role is to create smoky eyes using your regular eyeshadow palette. Lastly, go for a cheap radiant red lipstick for those popping red lips. BAAM! Your pocket friendly flapper makeup looks completed in 30 minutes or so. 4. The Zombie Flapper Makeup Look Today, I suggest a mattifying primer with a matte foundation, contour for cheeks, and dark shades for eye sockets. Of course, a makeup setter spray to top it up. But do you want to know how a 1920s makeup flapper would look like? Complement your flapper style with an authentic macabre look. Create a makeup base to begin with. After that, create defining under-eye circles, draw cracks, and apply fake blood in patches and splashes on your skin. Could you spot the difference? The 1920s flapper is so much more high definition than today’s looks. That’s the beauty of the bold makeup sensation we’ve left behind. How To Use 1920s Flapper Makeup: Tutorial The prime element in your 1920s flapper look would be how you groom your eyes. The eyes are an actual package here. Similarly, I’m talking about eyebrows, lashes, lids, and under-eye. Secondly, you must draw bold lips. No extraordinary treatment. But well-defined bright lipstick. Lipstick However, I find that MAC’s Locked Kiss Transfer Resistant Creamy Matte would be an iconic lipstick I’d choose for realistic flapper makeup. After all, you must make your lips feel soft, thick, and plushy yet neatly chiseled. Mascara, eyeliners, eye shadows, etc After that, we will focus on the eye section. First, apply your eye shadow. You will find film stars staging dark eye shadows at that time. I also feel that the darker eye shadows preserved the real essence of the flapper makeup. It’s not the twenty’s spirit if it’s not bold and defining! For parties, most women flaunted their dark, smoky eyes. I was so hooked on that look. Indeed, my suggestion for eye shadows would be the same. Secondly, we will focus on the eyeliner. Start by drawing a thin line with your eyeliner. Let the top lash line be smudged; use a thin eye shadow brush. However, something still seems incomplete. Complete your eyeliner effect with an added eye shadow shade on the eyeliner. Caution: The to-eye shadow layer should only go down the point once the smudged eyeliner liner is marked. Otherwise, you won’t be able to conceal the extra eye shadow. I prefer the NYX eye pencils for the above. However, you can go with the brand of your choice. Thirdly, I would suggest a lash mascara brush. Brush your mascara more towards the center of your traditional long eyelashes. Don’t focus much on the sides. Brow Pencils Finally comes the eyebrows. The typical choice would be long and thin eyebrows. Meanwhile, don’t forget to use brow pencils to perfect your brows. Certainly, thin, chappy, or sparse eyebrows won’t make sense if we’re speaking flapper makeup here. However, there’s something more important here. Don’t draw a clean eyebrow arch. Rather, slop downwards. Most experts would not go any further. However, I am skeptical about the look and more about the finish. So, I would like yur blush to be perfect as well. Don’t taper the blush. Instead, try to give it a rounded appearance. After all, the blush is the crux behind the more youthful look. Other than the face, hands and feet also mattered in the 1920s. Back then people knew what is pedicure. The introduction of hemlines popularized nail care and pedicure trends. But nail makeup was not highly defined. So, they did not know what is builder gel. Related: Get Part Ready In No Time with These Hair And Makeup Hacks! The Flapper Era: A Cultural Revolution The flapper makeup is no less than a revolutionary look. It was the prime movement that resulted in the rise of a subculture. When a group of young people wished to defy social norms and sexual definition, they chose the flapper over minimalist makeup. Moreover, flapper makeup was a strong connotation of the fact that 1920s women were trying to break free. They needed to make accurate, bold statements that came in the first look. Flapper makeup looks aligned with style, approach, and cultural tastes. For example, flappers liked jazz. They also had bold lifestyles. Key Elements Of Flapper Makeup That’s easy. Flapper makeup uses all high-definition components. So, there was minimal layering in the makeup. Firstly, the flapper's makeup is incomplete without dark and smoky eyes. Secondly, a pale white skin tone is a definition look for a flapper. Don’t go by the racial connotation of the makeup essentials. After all, these elementary things defined a revolutionary generation. After dark eyes, flappers could not feel complete without firm lips and blush. Iconic Flapper Makeup Products Here are the main kits you would find in the makeup box of any flapper: 1. A heavy-duty mascara 2. Sets of long eyelashes 3. White toners, foundations, contours, etc. for base makeup 4. Eyelash curler 5. Eye pencil 6. Lipstick 7. Powders for touch up Flapper Makeup Techniques I have defined the flapper makeup essentially briskly already. So, I will talk about five master flapper makeup techniques only- 1. Have thin and long eyebrows and use a kohl liner for the best effect 2. Don’t forget false lashes. 3. Create a smoky eye effect as it would suit you 4. Plumm red, burgundy or any rich shade of red would do good 5. Carry Face powder Flapper Makeup In Modern Culture Days have changed. People don’t prefer the bold look that may seem prosthetic to the modern generation. However, bold makeup was an expression of revelation from shackles for women back then. So, it’s natural that the essence of flapper makeup still exists today. If you’re curious too, here are two unmistakable things that have become timeless. Firstly, the smoky eyes look. Women still use the smudgy and messy eye-shadowed look for that bold statement. Secondly, we see the cupid’s bow lips quite often. That is another gift of the flapper makeup era. If you want to know more about flapper makeup or want to offer tips, comment your doubts or queries in the following section. I will check the comments in no time! Additional Resources: Polish Your Creativity: A Colorful Journey into Self-Care With Nail Polish Smashbox Primer: Use It To Make Your Makeup Last Longer Essential Eye Care Tips That Can Improve Eyelash Hygiene

The 5 Best Herbal Remedies to Treat Acne

One of the most prevalent skin conditions affecting both men and women, acne affects a whopping 80% of people at some point or the other in life. It starts when the naturally occurring pores in the skin get blocked with oil and worn-out skin cells. Deposition of extra sebum in the pores causes growth and build-up of bacteria, eventually leading to inflammation and subsequent redness and irritation. Conventional treatments for acne are sometimes harsh and sometimes ineffective. Hence, relying on natural remedies is your best bet. Acne is one of those things that can appear anywhere, from your face to your legs. Even having acne on your tushy is not an uncommon problem, especially if you are a very active person. Sweating triggers a lot of skin imperfections, that's why being able to fight these blemishes has triggered many companies to sprout solutions for us with creams and face washes. Here, we take a look at the top 5 herbal remedies for acne 1. Apply Tea Tree Oil A powerful essential oil derived from the leaves of a small tree originating in Australia, tea tree oil is famous for its ability to combat bacteria and tone down skin inflammation. Furthermore, several studies have shown that applying approximately 5% tea tree oil on the skin reduces acne effectively. As compared to the same concentration of benzoyl peroxide, 5% tea tree oil does not act as quickly. However, it is still just as effective and can improve acne significantly within three months of repeated usage. Since tea tree oil is super potent, it's advisable to dilute it before application; else you may suffer from side-effects like irritation, dryness, and burning. You can search for the best tea tree oil in the market here. Steps to Use Tea Tree Oil Combine nine parts of water with 1 part of tea tree oil in a bowl. Then dip a cotton ball into the mixture and dab it properly all over the area of acne breakouts. Apply some moisturizer to ease any irritation. Repeat the procedure once or twice a day, or whenever you get the pimples 2. Apply Green Tea Green tea is enriched with high levels of antioxidants, flavonoids, and tannins. These compounds can help combat bacteria, reduce inflammation and promote good health in general. Consequently, it nourishes your skin and makes it less susceptible to developing acne. The primary antioxidant of green tea is epigallocatechin-3-gallate, which has proven efficacy in controlling sebum production, fighting inflammation and eventually inhibiting the growth of acne. Steps to Use Green Tea Steep a packet of green tea in hot/ boiling water for 3-5 minutes. Allow the tea to cool down. Dip a cotton swab into the tea and apply it all over your skin. Alternatively, you can pour the tea into a spray bottle and spray it on your skin. Let it dry and then rinse off the water. Pat your face dry. If possible, add the leftover tea leaves to honey for making a moisturizing face mask. Remember, in addition to applying green tea on your skin; you can also drink it daily to achieve beneficial results, especially in terms of acne removal. Drinking green tea helps in the lowering of insulin level and blood sugar, both of which can lead to the formation of acne. 3. Apple Cider Vinegar Prepared by fermenting apple cider, apple cider vinegar is a powerful elixir with proven efficacy in fighting several different types of bacteria and viruses. It contains numerous organic acids that have been known to kill acne. For example, succinic acid has been proven in its role of suppressing inflammation. Similarly, high levels of lactic acid in apple cider vinegar have also been shown to reduce the severity of acne breakouts. And what's best is that apple cider vinegar can even help to dry up excess oil, leading to a reduction in acne formation in the long run. Steps to Use Apple Cider Vinegar Combine one part of apple cider vinegar with three parts of water. Consider using more apply for extra-sensitive skin. After cleansing thoroughly, apply the mixture on your skin gently with a cotton swab. Let it stay put for a few seconds and then rinse off with water. Pat dry gently. Repeat the process daily, or as needed. Remember, you should always dilute apple cider vinegar before applying it on your skin as it's very harsh and could lead to irritation and burns when applied in the concentrated form. 4. Cinnamon & Honey Mask Cinnamon and honey are both powerful sources of antioxidants. According to several studies, increasing antioxidant supply to the skin is important for reducing acne, and apparently, shows better results than applying retinoid and benzoyl peroxide. Just so you know, the latter two are common, anti-bacterial medications for acne-prone skin. Due to the presence of an overwhelming amount of vitamin B3, linoleic fatty acid, sodium ascorbyl phosphate and vitamin C extracts, both honey and cinnamon can reduce inflammation and fight bacteria, thereby nullifying the two leading causes of acne. Steps to Prepare a Honey & Cinnamon Mask Mix a teaspoon of cinnamon and two tablespoons of honey to form a smooth paste. Clean your face with a mild face wash and apply the mask on your face. Let it stay put for 10-15 minutes. Rinse off the mask completely and pat your skin dry with a soft towel. Repeat the process every week to observe good results 5. Apply Witch Hazel Derived from witch hazel shrub, this popular North American plant contains tannins that are known to have potent antibacterial and anti-inflammatory action on the skin. It is used to treat a wide range of skin ailments, including eczema, dandruff, bruises, insect bites, burns, and acne. Several studies have proven that applying witch hazel on the skin can combat bacteria, lower inflammation, and promote the well-being of the skin. Steps to Use Witch Hazel Mix a cup of water and a tablespoon of witch hazel bark in a saucepan. Immerse the witch hazel bark for half-an-hour and allow the mixture to boil for some time. Then reduce the flame and cook it covered for 10 minutes. Let the mixture cool down for another 10 minutes. Strain and keep the liquid in an airtight container. Apply on clean skin with a cotton swab once or twice a day Ending Note In conclusion, we would like to stress on the importance of natural and herbal remedies for treating acne from scratch. This is one of the most common skin conditions with a wide range of underlying causes, some of which are unidentified to date. Conventional treatments tend to cause dryness, irritation, and redness. However, natural remedies beg to differ. The herbal remedies listed above may not work for one and all, but they are surely worth giving a try! Read More: The Relationship Between Oral Health And General Health Top 5 Foods For Healthier And Thicker Hair 5 Protein Enriched Food To Improve Mental Health E-Cigarettes: How They Effect On Your Oral Health

Outdated PR Tactics You Should Avoid

Relying on Conventional Press Releases Is a Thing of the Past:

Offering Too Much Information can Backfire:

Tips to get beautiful eyes at your home

How To Make Your Own Cannabis Topicals?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Hairstyles for Wedding Party and Braid for Wedding

Easy And Cheap Flapper Makeup Hacks: A Complete Beginners Guide

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Outdated PR Tactics You Should Avoid

Relying on Conventional Press Releases Is a Thing of the Past:

Offering Too Much Information can Backfire:

Share this Article

Tips to get beautiful eyes at your home

How To Make Your Own Cannabis Topicals?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related