Your Review of Amazon’s FBA Wholesale Marketing Course

by

25 September 2018

Marketing

Amazon's FBA

There are now different tools and platforms that can help any individual earn money. Fulfillment by Amazon (FBA), for example, allows individuals to purchase products directly from the manufacturer, send these products to one of Amazon’s fulfillment centers, and have Amazon handle the picking, packing, and shipping of these products for a customer’s order. Under this service, Amazon will also handle your customer service and product returns. Because you’re just purchasing products from a manufacturer, you’re not launching a brand or trying to add value to a product – you’re just buying products from well-known brands and work as a seller on Amazon.

Selling wholesale products through FBA doesn’t require a large investment unlike other types of businesses. Because Amazon is already a household name, sellers can be assured that they will be working with a reliable brand once they sign up for FBA services. Aside from these, you can also experience the following benefits once you sell wholesale under FBA:

1. Established customer base:

Established customer base

When you’re a neophyte in the business arena, it’ll take years before you can gain loyal customers. You’ll have to study the market, know your target audience, and be ahead of the competition before you can achieve that goal. Fortunately, selling on Amazon can make the process easier and faster. Amazon has been providing products and services for decades, allowing them to earn millions of customers from different parts of the globe. Once you sell using this platform, you don’t have to worry about looking for your target audience – they’re already there in Amazon! Regardless of the products you choose to resell, you can guarantee that Amazon has the suitable target audience for them.

2. Scalability:

Getting a lot of orders is always good news for business. When this happens, you’ll have the opportunity to gain loyal customers and increase profit. However, when these orders are not met promptly, your name as a seller can be adversely affected as well. Over time, customers might see you as an unreliable seller. Selling wholesale products through FBA steers you away from this direction. Since you’re getting your products from another party, it’ll be easy for you to place orders based on the demands of your customers. If these products are selling like hotcakes, you can quickly increase your inventory in order to satisfy the demands of your customers. Less idle time, more satisfied customers.

3. Lower risks:

Usually, starting a business will require a lot of things. For one, you’ll need to have financial resources to set up your own brick-and-mortar store, hire employees, and use different kinds of marketing mediums. If your business doesn’t thrive and succeed, all of these investments will go to waste. Selling wholesale products through FBA lessens this kind of risk. Because you’re not required to have a store or make use of any marketing mediums, you don’t need to shell out a lot of money. Most often than not, you’ll only need to have enough money to purchase products from a manufacturer. Hence, when your attempts don’t give you any positive results, the loss is not that big.

Before deciding on the type of business you should engage in, it’s important that you also consider the disadvantages of your options. This will allow you to properly set your expectations and determine if such option is apt for your needs, lifestyle, and preference. Selling wholesale products through FBA might provide a long list of benefits, but it also comes with several cons:

Finding products that aren’t already sold on Amazon:

Finding products that aren’t already sold on Amazon

Amazon has been an online platform that sells different kinds of products since 1994. This brand has been operating for years, attracting more and more sellers every day. Because of the variety of products already available through Amazon, you’ll have a hard time looking for another product that is still inexistent in the website. Amazon basically has everything a customer could ever want and need – from cosmetics and electronic devices to books, decors, and even holiday costumes!

Successfully competing with other sellers:

As mentioned, looking for a product that is not yet available on Amazon can become a struggle. As a result, you’ll end up choosing products that are already sold on Amazon. This option still gives you an opportunity to earn, but you’ll have a lot of competition – some of which are already influencers or well-established brands in the market. Leveling out the playing field might mean you’ll have to come up with carefully thought-out pricing and marketing strategies and use other resources such as journal review coaching program.

High order quantities:

Being a reseller in Amazon will only require you to buy products from well-known manufacturers. However, since manufacturers sell products in bulk, you’ll have to make a significant financial investment upfront. You’ll have to pay a large amount of money just so you can purchase their products, sell these in Amazon, and make a profit from it. But the challenge doesn’t end there. Since you brought the bulk of products (probably around a hundred or more), you now have the responsibility of looking for a certain number of buyers just so you can earn from your investment. If you purchased 150 products from a manufacturer and only sold 20 of these, you’ll end up having a stale inventory and not being able to make the most of your investment. You’ll lose money instead of earn.

Being Different Is Good:

More and more people are choosing to purchase products from online platforms rather than doing it from a physical store. The former is more convenient and accessible to many. If you think selling wholesale products through FBA can satisfy these demands and can help you earn a steady income, go ahead and sign up for an account. Just make sure that you’re also using different strategies that can make your products stand out in the market. Remember that you’re not the first and only seller to use this platform.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Content Marketing

Content Marketing Campaign Strategy For Small Business

Nowadays, content marketing can be found just about anywhere online. It might be challenging to distill the meaning of a commonly used term and figure out how to apply it to one's own small business when the term is bandied about so carelessly.However, for today's owners of small businesses, content marketing is not only an option but also a necessity. Many business owners find that the problem of marketing their brand is practically insurmountable because they have limited resources and there is a lot of competition.In point of fact, sixty percent of these companies all businesses do not have any web presence whatsoever.According to a report published by the market research company Aberdeen Group, content marketing can be an effective solution in this situation because it can lead to conversion rates that are six times greater in comparison to non-users.Content Marketing Campaign Strategy For Small Business:In case you haven't heard of it before, content marketing is a strategy for spreading the word and interacting with consumers through media like blogs, podcasts, videos, and social media posts. The goals of a company's content marketing strategy are to increase brand awareness and trustworthiness.Here's how to begin a content marketing strategy for a small business if you're a marketing novice.1. Identify your target demographic.It's counterproductive to put out something that no one is interested in reading. If you want to successfully market to your target demographic, you need to learn as much as possible about them, their preferences, and how they make purchases.There are a variety of methods available for gathering information on your target demographic. Conducting surveys among your current clientele is one approach. Inquire about their thoughts on your company, offering, and messaging as a whole.During this step, it is important to gather as much information as possible on your target audience. Finding out demographic details like average age, gender, income, and spending habits might spark ideas for your content.Share surveys via social media or email to encourage participation from customers who would not otherwise hear about them. Also, you might use an incentive like a discount code or a freebie. Make sure your survey is concise enough that people can complete it in a few minutes while yet providing you with useful feedback.2. Create a website with a primary focus on conversions.A website serves as the hub of your overall content marketing effort. You'll lose potential customers if you try to save money by cutting corners here.When more than half of your customers look into your company online before making a purchase, it's crucial for your business, no matter how big or little, to have a solid online foundation.It's not easy to make a professional website if you have no experience in copywriting, coding, or web design. If at all possible, hire experts. Details, details everywhere: these are what make or destroy a website.Consider the importance of speed as just one example. If it takes more than three seconds for your website to load, you risk losing a significant portion of your audience. Lack of mobile optimization, boring web text, malfunctioning features, and perplexing navigation are additional causes of high bounce rates on websites.When it comes to your website's success, your choice of hosting provider is crucial. You should take your time to decide which one to use.3. Make sure that your content is easy to find.The greatest method for a small business to achieve its content marketing goals—increased sales, new customers, or brand awareness—is to provide content that people can use to better their own lives.Once you have identified your target demographic and launched a stellar website, you can turn your attention to developing engaging content to entice new users.Although you want clients to gain insight into your business, you don't want to come off as pushy or self-promotional. Customers may get quite dissatisfied as a result of this. Instead, focus on writing about the business sector, relevant research or statistics, or helpful tips for advancing your company's goals.Incorporate keywords and phrases that lead readers directly to the content they need. Never start a content creation project without first conducting thorough keyword research; this is the bedrock of internet marketing. The Google Keyword Planner is a great tool for this.Analytical tools can help you decide whether to promote content via paid search, organic search, or a combination of the three.The Content Template tool in SEMrush examines your rivals' organic search data to inform you of the best keywords to utilize, the optimal content length, and the best places to obtain backlinks, as well as assisting you in selecting the platforms to focus on.In the end, the value that branded content conveys is what matters most. It's important that the information you provide points out a specific issue and provides helpful, personalized suggestions about how to fix it.4. Put your content out there.What you're looking for is already in your possession. Currently, what should be done?You won't have to worry if you're one of the rare people who have a massive email list, a sizable, devoted readership, and an army of passionate admirers.But if you're a small business owner like the majority of those out there, you know the hardship of trying to bring in new customers. It resembles a convoluted form of courtship. Connection, a real want to aid, and true and ongoing participation is the content marketing equivalents of roses, dinner, and a movie.Pro Tips:Don't be reluctant to use paid promotion. Don't be afraid to use paid advertising to market your content if you have invested in its creation. While organic traffic acquired without spending a dime is invaluable, there is much to be gained by combining the strengths of content marketing and more conventional forms of advertising.ConclusionThere are several ways in which businesses of all sizes can profit from engaging in content marketing. Trust in the brand, purchases, and repeat business are all boosted if this is executed well.A content marketing strategy for a small business is a complex undertaking that requires careful planning and execution. It may make a tremendous difference for your small business with some preparation, investigation, and a concentration on producing high-quality content.There is a learning curve associated with content marketing, just like there would be with any new company endeavor.Try not to be too hesitant. Never be too proud to try and fail. The finest information tends to be repetitive. A progressive content marketing strategy that strives for content excellence rather than simply more noise can be achieved through a focus on development and evaluation.Read Also:Role of Promotional items in brandingThis Is Why Social Media Is Essential in the B2B Sales ProcessHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

READ MOREDetails
Magento vs. Shopify

Magento vs. Shopify: Which Is Best For Your E-commerce Store?

The first quarter of 2019 has almost passed, and it has been predicted that 18% of the purchases will be made online by 2040. Further, 95% of the orders will be facilitated by e-commerce store.Considering the above statistics, it comes as no surprise that the fate of your online business is dependent on how your website works. But did you know that all your website operations rely on the choice of your e-commerce platform?Now, as the online store owners narrow down the choices, they are only left with two main platforms as the contenders- Magento and Shopify. While both platforms can create a one-of-kind e-commerce store, they differ in many areas.To start with, Shopify works best for smaller businesses. On the flip side, Magento is aimed at enterprise businesses. This post is going will give you an in-depth insight on Magento and Shopify and help you decide which is an ideal platform for your e-commerce store. Magento and Shopify in a Nutshell: e-commerce storeMagento:Launched in 2007, Magento is a self-hosted e-commerce platform that powers a number of web stores. The platform is open source and comes with two versions including community (suitable for developers and small businesses) and enterprise edition (best suited for mid-sized and large e-commerce stores). The usage of the platform is free, but you’ll have to pay an amount for premium apps, themes, and hosting.Irrespective of the price you have to pay, this platform is best known for its flexibility, ability to customize, and scalability.Shopify:Shopify is a hosted e-commerce platform that allows single-step order fulfillment and lets you set up a store with a custom domain and a theme.This platform comes with an easy-to-use interface and is more for beginner developers. Moreover, it comes with a 14-day free trial, allows integration with over 70 payment gateways, and is available in almost every language.Although there are numerous Shopify alternatives available across the web, what sets this platform apart from others is its ability to set up a dynamic store in no time. You will have to pay for the platform after the free trial, but the Shopify team takes care of all the technical tasks.Magento and Shopify: What Numbers Say!Description Shopify MagentoNumber of Websites 600,000 250,000Number of Extensions 2,400+ 3,000+Number of Themes 60 (external purchase is allowed) 12 (external purchase is allowed) Now when you are aware of what these platforms are, here is a feature comparison of Magneto and Shopify. 1. Basic Functionality and Ease of Usage: Both the e-commerce platforms have all the basic store functionalities that are easy to use and maintain.But if we compare both the platforms, Shopify is a drag and drop website builder. Magento has a steep learning curve, and you will have to learn some technical terms to get through the e-commerce store development process.With Shopify, the developer can add the products; customize the look and feel of your store and set up the payment process in no time. The best part is you can make the entire e-commerce store without any technical knowledge.In Magento, you have to learn some code to develop an entire e-commerce store. Not to forget, they have comprehensive user guides that walk you step-by-step through various processes. They also have a forum from where you can learn some tricks of the trade. 2. Search Engine Optimization (SEO) When it comes to SEO, both have great search engine optimization capabilities. However, you’ll have to leverage extra plug-ins in the cases for both platforms. But in the case of Shopify, SEO features are automatically built into the website, even in the product pages.3. Themes and Templates Availability: In terms of themes and templates, both platforms offer highly-functional customization capabilities. They let you edit the raw code directly and give you full control over the design and appeal of your e-commerce store.Coming to the differences, Shopify offers a wide variation of mobile-optimized themes. Although many of them are free, if you go for the paid ones, your store gets a professional look and gets equipped with great sales potential. You also get the option to add new pages, change the color palette, move or resize the elements, and integrate the social media feeds.When it comes to Magento, it has 12 themes. Out of 12, 10 of them are fully responsive. This platform does have free themes, and the paid ones also start at just $1.With this platform, you can also create your theme or template from scratch. You have the option to add a slide, newsletter, and animation to the website. 4. Inventory Management: All Shopify plans allow unlimited products in the store. Magento also allows you to add or create an unlimited number of products on the website.But Shopify is one step ahead in this point due to its integration with drop shipping inventory apps such as Oberlo. Further, in Magento, you have the risk of slowing down your website. 5. Hosting Features: Your website's performance, storage, security, and speed are dependent on the hosting you choose. Did you know that 40% of people will abandon a website if it takes more than three seconds to load? This will result in a loss of customers as well as revenue.As Shopify is a hosted platform, it takes care of your entire domain and hosting needs; offers you 24*7 support, and let you concentrate on your business.Magento comes with two hosting options, including Open Source and Cloud. In Open Source hosting, you have to buy your domain and hosting. But in the case of Cloud, your e-commerce store is hosted and maintained by Magento.6. Payment Processing: Shopify platform is already equipped with a payment processor, which is known by the name of Shopify Payments. If you use Shopify Payments for your e-commerce store, you won’t be charged any transaction fee. Moreover, it comes with the support of 60 external payment processors.For Magento, you will have to download the extension of the payment processor that you want in your e-commerce store. You can look for these extensions in Magento’s marketplace. However, some factors that make Magento worth the consideration are international market coverage and support for multiple languages. Summing Up: When it comes to choosing an ideal e-commerce platform, there are lots of factors to consider including interface, scalability, number of themes, templates, speed, load time, cost, search engine optimization, and more.Is Shopify worth it? If your considerations are ease of usage, availability of themes, not wanting to pay the transaction fee, and having the hosting and bandwidth taken care of, look no further than Shopify. It is user-friendly, has a payment processor, and comes with an array of themes to help you get started.But if you are technically savvy and want to build an e-commerce store for a large enterprise, go for Magento. With this platform, you will also have to find your hosting provider, which can become expensive, as your business scale. Moreover, there is a chance that you might have to invest some time as well.If you are still stuck on the decision, skim again through the comparison of features, weigh their pros and cons, and make the best choice for your business.Read Also:What Are the Common Causes of Catastrophic Injuries? Top 5 Sites Like Solarmovie To Watch Movies Online Do I Have To Pay Out Of Pocket For Wisdom Teeth Removal?

READ MOREDetails
Location-Based Data

What to Know About Location-Based Data

For businesses in any industry and of any size, location-based data and the use of a location analysis tool can take your marketing to the next level.Location-based marketing means that you’re targeting your audience based on where they are at a current moment, or maybe where they’ve recently been.For example, you could target an audience that had recently been to a local car repair shop, or maybe you’re using zip codes to target people.Location data can provide a lot of information about what a person does on a daily basis. This could include their shopping habits, where they prefer to eat, and it can even provide information about how they go from looking at a product online to buying it in a store.The use of location-based data means that you can personalize your products or services and be more targeted and efficient with your marketing.The following are some of the big things to know. The Basics Location data is typically a reference to the specific geographic position of a smartphone or another device, or a building.There are coordinates that are expressed as Latitude and Longitude, and these are the geographic positions themselves.As far as marketing, GPS data is what’s most commonly being talked about. GPS provides coordinates gathered by a device.There’s another term to be aware of here too, which is a Software Development Kit or SDK.SDK codes are used by app developers. These codes then tell the app once it’s installed on someone’s device to collect location data from that device. The codes that are installed in an app do require that the user give explicit permission for the collection of location data.The SDK method gives deep insight into the habits of users, but the opt-in element is important. Usually, the opt-in is obtained when a user first interacts with an app after downloading it.In some cases, an SDK can only work when the app is open, and others can run in the background. LegalityLocation data doesn’t record someone’s identity or any information that could personally identify them. Businesses small and large throughout the world do use location data.There are regulations and legal compliance issues to be aware of, though.For example, data privacy laws dictate how businesses can collect and utilize some customer data.A data collector has to get the specific consent of someone to use, store, manage or share their data. You also have to provide them the opportunity to opt-out any time. Strategies For Location-Based MarketingThere are a lot of ways that you can use location-based data in your marketing. Examples include:Geofencing: This is a concept where location data is collected in real-time. With this approach, there’s the creation of a virtual perimeter around a certain location. Then, you’re either gathering data within that or targeting. You can use it for proximity marketing. For example, if someone with your app enters an area within your perimeter, then they might get a push notification letting them know of a sale or event. Geotargeting: This is about delivering ads to people in a particular location, but it’s different from geofencing in that it can use previous location data paired with specific attributes of the audience. It might, for example, use location along with interest or behavioral data. This gives the opportunity for segmented and tailored marketing. Conquesting: This location-driven marketing approach is about reaching your competitor’s customers. For example, you’re using collected data to reach an audience when they are visiting the location of your competitor.What Types of Businesses Are a Good Fit for Location-Driven Marketing?There are broadly a few types of businesses that might find location marketing is a good fit for them.First, if you have retail locations, it can be a good idea to explore the collection of location data. This can include shops, restaurants, or car dealerships.If you’re a business that has special events or seasonal events, you might consider it. This could include event venues, sporting businesses, and businesses in travel or hospitality.eCommerce brands might use location marketing to find shoppers that go to brick-and-mortar competitors.Niche industries such as transportation and real estate as well as education can benefit from location marketing.Location data is really the biggest thing right now in terms of understanding customer behavior and the full customer journey and filling in gaps in that journey or perhaps the gaps between online and offline behavior.Read Also:Crucial Role of Content Marketing in Local Business Tips on Doing Search Engine Marketing (SEM) for Businesses 5 Marketing Tips to Help Grow Your Business on Instagram

READ MOREDetails