What Is SMS Gateway And How It Works

Published on: 29 April 2021 Last Updated on: 02 January 2025

You don’t need to use a mobile phone to send SMS messages. Rapidly developing information technology resulted in the introduction of SMS gateway – a mail-out interface. It is used to convert phone messages into email letters and HTTP requests. This technology is widely used by Testelium.

To organize the process of SMS communication at the least financial costs possible, you should choose a platform that will be adapted to your business needs. You will be able to carry out mass mail-outs and conduct tests promptly.

The operating principle of the SMS gateway is as follows. Messages are sent to the mobile operator’s channel using SMPP or HTTP API protocols. A special platform is used for this. The protocol runs smoothly, so the mail-out will be quickly delivered to the numbers specified.

How to use SMS API effectively:

A mail-out can be sent to the numbers from your client database whose owners have agreed to receive SMS messages from your company. SMS marketing is widely used to inform users about major events taking place in your organization’s life or to notify them about promotional campaigns being held. Using SMS API, you can complete the following tasks:

without breaking the law;
without getting into the spam list;
receiving customer feedback.

Sending SMS messages should be planned. You should decide on a suitable strategy that will meet your business goals. For users to be interested in receiving the mail-out, you should carry out market research in advance. This way you will be able to find out which messages will be interesting for each of your target groups.

Make up a plan before performing research. A mail-out includes a variety of elements, and you should check each of them before implementing your marketing strategy. This will help to avoid extra costs and waste of time on a non-effective advertising campaign.

Choose an appropriate research method. A/B testing is currently the most popular one. The customer base is divided into several categories, and you send different messages to each of them. Then, all you need to do is to monitor the conversion rate. If the SMS sent to the first group is more effective, you should decide on them. If you fail to perform tests, your mail out can be added to the spam folder, with further promotion of your company being postponed.

Choosing a suitable mail-out platform is equally important. There are numerous services offered all around the world, which are adapted for different purposes. The best option is a SaaS platform. The necessary software and other services for testing the mail-out provided will help to make sure that the selected strategy is right.

Why choose Testelium to test your network:

Using the platform, you can choose appropriate SMS routes, select the content, and conduct a sufficient number of tests. The main advantages of using this service are as follows:

opportunity to check the database and exclude invalid numbers;
content quality check;
notification of delivery and view;
high-quality analytics;
round-the-clock support.

SMS verification API makes it possible to divide customers correctly into several groups. You can select such parameters as age, location, social position, place of work, hobbies, and so on.

For companies that are making their first steps and launching an advertising campaign for the first time, this platform will be the best solution. Here, you can send SMS messages, selecting a short number (or keyword) to identify your own organization. By testing the mail-out, you make sure that all the preliminary steps have been correct.

Properly configured SMS mail-out makes it possible to implement any marketing strategy to the highest standard. An advertising campaign will be a great promotion method only after conducting preliminary tests and selecting an appropriate platform. The service can be customized depending on your personal business goals.

If you neglect the testing principles, you may significantly reduce the return from your marketing plan. Customers should be interested in your mail-out, and if you fail to get consent from them, your SMS will be marked as spam. This reduces the company’s rating and increases the probability of being blocked.

Modern tools help to avoid such troubles. A high-quality platform, a full range of necessary services, and user-friendliness – our software products embody all of these. Contact the company – and soon you will notice a steadily growing conversion rate and popularity of your brand among the target audience.

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Best Practices For Visual Regression Testing On Cloud

Visual regression testing is the software testing process that is used to test your software application by visually finding any error or malfunctioning in the user experience. Visual regression testing ensures that an application or website maintains its intended look and behavior. It confirms the absence of any unplanned alterations to its visual design or functionality. This procedure entails comparing a reference version of the application or website and its current version, aiming to identify any visual disparities. Visual regression testing in a Cloud-based platform is the latest trend in the field of software testing and automation testing. It has various advantages, such as it increases the testing scope, costs less, and it increases testing flexibility. In this article, you will see the concepts of visual regression testing on the cloud, best practices for it, and many such things. What is Visual Regression Testing Visual regression testing evaluates the impact of code changes on the user experience by comparing screenshots before and after execution. It's also recognized as visual snapshot tests or visual testing, and its primary objective is to uphold visual consistency following updates. The Function Of The Visual Regression Testing Visual testing validates the suitability of an application's user interface in terms of its visual attributes. This quality assurance process aims to confirm the accurate display of content and data on the application's front end. In case you're not acquainted with the concept of Regression testing, its purpose is to ensure that any modifications made to the software do not disrupt any previously functioning elements. In the context of visuals, this testing guarantees that alterations to the software do not lead to style-related problems. The true capability of visual regression testing can be leveraged with Cloud-based AI-powered test orchestration and execution platforms like LambdaTest. It allows the running of visual testing across a large farm of 3000+ real device and OS combinations. This helps to ensure cross platforms compatibility on the visual appearance and interface of the software applications. Features Offered By The Cloud-Based Ai-Powered Test Orchestration And Execution Platform - Lambdatest For Robust Visual Regression Testing Are As Follows: This section discusses the features which are offered by the test orchestration and the execution platform. Execute Selenium and Cypress tests across a range of programming languages, such as Java, NodeJS, C#, Python, and StoryBook. This empowers the delivery of flawlessly designed applications across almost any browser or device. Employ Mis-match Ignore feature of SmartUI's Status Bar so that you can tackle the complexities of visual differentiations. This capability allows testers to crop the status bar out from the screenshots. Leveraging the high-end technique of image processing, it accurately detects and eliminates the status bar. This facilitates the analysis of essential UI components with due focus. Effortlessly install, set up, and execute the LambdaTest NPM package. This enables the direct implementation of the JS scriptsStorybook via our NPM CLI. Conduct regression testing, the visual ones for your mobile apps on genuine devices. Assure visual uniformity with precise pixel-to-pixel comparisons against your reference point, encompassing various screen sizes, resolutions, and layouts. Best Practices for Visual Regression Testing on Cloud Let us see the practices a tester must follow while performing visual regression testing on a cloud-based platform like LambdaTest. Following these practices during the test automation will make your software application visually more powerful and efficient. 1. Tool Selection: Choosing the appropriate tool to perform visual regression testing on the LambdaTest is one of the most important and essential steps in moving ahead of the testing process. Various parameters should be kept in mind during the tool selection for testing automation, such as the software type, compatibility aspects, resolution, etc. LambdaTest integrates with various tools like Selenium, Cypress, Playwright, and others, using which you can perform visual regression testing. 2. Consistent Environment: Never forget to create a conducive setup that will facilitate cloud-based visual regression testing. The interface provided by using these environments allows you to examine the visual outcomes and input received during the testing process. The testing team has the ability to pause the visual regression testing procedure and make the necessary corrections. The team conducting the testing should also maintain resource isolation for the environment. It aids in preventing any type of intervention during automation testing, which increases the effectiveness and productivity of cloud-based visual regression testing. 3. Isolation And External Factors: Remember that the isolated environment should not be affected by any external factors. They include network latency or fluctuations, system updates, or background processes running on the testing machine. These factors may lead to visual error and malfunctioning of the software application. External influences can potentially introduce visual errors and cause malfunctions in the software application. Ensuring a controlled environment by addressing the factors safeguards the accuracy of the testing results. All the screenshots and visual reports of the testing process will be saved in that specific folder. This will help to perform visual comparisons effectively. 4. Scriptless Test Cases Visual regression testing on the cloud platform using scriptless test cases is the best approach. Since numerous cloud-based AI tools are available, test automation can be utilized to develop test cases simultaneously. It is because the testing scope of a programmed test case is limited. But using AI technologies offered by LambdaTest for test case design opens up possibilities for the testing team to consistently cover the testing scope. It will perform visual testing against some test cases, and again, it will recreate the test cases according to the previous result and analysis. This practice will bring the best visual result for your software application. 5. Documentation Of Visual Test Cases Documentation is a very effective and important practice in any software testing process. In visual regression testing, you need to test and verify the components visually, and here it is important to mark down your observations, bugs, and analysis and work on them accordingly. For your visual regression tests performed in LambdaTest, you should create clear and succinct test cases and descriptions. You should also include comments or annotations to describe the aim and scope of your baselines and screenshots. Additionally, you should preserve and maintain your screenshots and baselines using a version control system or a cloud-based service. Sharing and communicating with the client will help you understand their demand and make the best possible result. 6. Updating The Baseline Updating the baseline is a very crucial step in the visual regression testing process when performed in LambdaTest. It consists of the practice of taking the feedback result and analyzing them. If the result is considerable, you can approve this update in the baseline. And if you think that it is not worth consideration, you can simply reject them. But you need to mention all these in the baseline. It is because this will help you in the future because you can see all your testing logs in the baseline. Mention the changes that were done intentionally, their reasons, and such things. It will also help all the team members have an overview of the changes that are going on in the software testing process. 6. Optimize Testing Coverage And Scope Always remember to prioritize the testing scope for each component, specifically when executing visual regression testing in cloud platforms like LambdaTest. The high-priority components must be paid more attention, and they should be executed with high precision. Use the concept of full-page and component-based screenshots to compare the changes visually by the testing team. Using this practice in visual regression testing will help achieve a better UI experience and enhance the testing results. You can use some advanced features like custom attributes. These attributes help find the elements separately during visual regression testing. Also, you can use the trigger events and DOM concept. These will help to perform the screenshot comparison effectively. 7. Performing Parallel Testing Apart from this, you can leverage parallel test execution in performing visual regression testing in LambdaTest. Executing parallel testing is what makes visual regression testing productive and effective, though, along with those other factors. 8. Learn From Failure It is the final practice that all testers must follow to perform visual regression testing on the cloud and during test automation. Learn from your previous failure. Document the mistakes that you have made previously. Write down the tool feedback and in which specific tool you got some issues performing the testing process. And learn from these highlights. Make your testing goal and work on your failures. This will bring the best result for your software application. Also, it will help in the overall development of the organization as well as the individual tester. You should follow These best practices while performing visual regression testing on the cloud. Conclusion Visual regression testing is mainly used to find any kind of visual malfunctioning and errors in the software. Visual inconsistency is one of the major reasons that lead to decreased number of users of a product. Some of the best practices that every testing team should follow to perform visual regression testing using the cloud are the selection of appropriate tools, using documentation, using AI-based test cases, etc. Various tools can be used to automate testing and perform visual regression testing on the cloud, such as LambdaTest. Hope you get an understanding of the best practices for visual regression testing using the cloud and their various aspects after reading this article. Read Also: Benefits of Cloud-Based Quality Management Systems Mobile Testing With Appium On Lambdatest The Best WordPress Plugins For Marketers

Check Out The Advanced Specs Of Electric Forklifts

Electric forklifts are some of the most powerful industrial equipment around. They’re capable of carrying heavy loads quickly and efficiently, something that gas-powered forklifts can’t do. If you’re curious about how electric forklifts work and what makes them different from other types of warehouse equipment, then this guide will help. What Are Forklifts? Forklifts are, for all intents and purposes, miniature semi-trucks. They are used primarily in warehouses and distribution centers to move oversized pallets of goods. Although they come in various styles and shapes, they can be broken down into two main categories: manual and automated. Manual forklifts use an operator as their power source, while automated units rely on external power, such as electricity or propane. You may have heard them called scissor lifts or straddle carriers – but whatever you call them, they get goods from point A to point B. Advantages of Electric Forklifts An increasing number of warehouses are switching to electrically powered warehouse equipment to reduce their carbon footprint and make their warehouses more sustainable.Electricity is one of the most abundant sources for powering a forklift, meaning you can never be stranded on location without power.Even if a warehouse has no power, it can run a generator or solar panels during an emergency.Larger companies are investing in electric power because it is cheaper than diesel fuel and other types of fossil fuels. Types Of Electric Forklift Trucks When deciding which type of truck to purchase, there are a few options: gas-powered, battery-powered, and electric. Several options within each category can affect your decision-making process. This guide will focus solely on trucks with an electric power source. You should be aware of the two main types of plug-in hybrids and all-electric (e-trucks). Where Are They Used Due to the lack of noise and fossil fuels, battery-powered forklifts are a great option for indoor facilities with lots of foot traffic. They’re also eco-friendly, so it’s worth considering for your warehouse operations. Plus, some features to consider: an LED bar that indicates the charge left in the battery; many come with air conditioning units; and there’s little maintenance involved in running one. The upfront costs may be a bit more expensive than a gas-powered lift truck, but depending on your needs (and which aspects are most important), this could be worthwhile. Five Tips For Buying An Electric Forklift Truck Whether starting your first warehouse or expanding your current one, you’ll need a reliable partner. That’s where electric forklift trucks come in - they keep any warehouse running. Although finding the perfect truck for your needs can seem daunting, it’s surprisingly easy if you have some guidance. Here are five tips for buying an electric forklift truck to help guide you on your next purchase: 1) Find Your Need First - Before shopping for any product, you must know what you’re looking for. Knowing exactly how many tons and square feet of space you need will make things much easier when purchasing a new forklift truck. 2) Know Your Budget - You should always have an idea of how much money you want to spend before heading out into the market because this will ensure that you don’t get tempted by other products and end up overspending. 3) Research Brands - Not all brands are created equal, and depending on what type of work you do with your lift truck (or other equipment), this is especially true with forklifts. 4) Buy The Right Truck For The Job - Some people assume that just one truck does everything, but there are different types of electric forklift trucks designed for specific purposes. 5) Compare Options In Person - Buying an electric forklift truck online isn’t the best idea because there are so many features that you won’t know until you test them out. Make sure to go to a showroom or dealer near you to check each option side-by-side. Conclusion Whether you are in charge of warehousing for your company or you operate a warehouse for someone else, having an electric forklift at your disposal will benefit everyone. These devices are typically used in warehouses as they provide increased safety and productivity when transporting items around the facility. Additionals: Why Automate Internal Logistics?4 Mistakes New Rental Property Owners Must AvoidCommercial Equipment Movers – Pacific Movers IdahoBenefits Of A Warehouse Management System In Malaysia

Leverage EDI to Supercharge Data Exchange

In the present digital era, data exchange has a lot to do in turning a business triumphant and self-sufficient. The faster this process is, the better the outcome will be. The data exchange model underpins your company’s success. It encompasses a framework that enables business users to exchange information across multiple business ecosystems. For example, a manufacturing enterprise exchanges large volumes of data between distributors as well as supply chain ecosystems. In order to drive data exchange, enterprises must securely share data at the speed of business. In doing so, they must rely on electronic data exchange (EDI) technology. Not only it empowers business users to amplify data usage but also streamlines and accelerates communication. Nevertheless, a lot of companies still rely on legacy systems to kickstart B2B transactions that involve an exchange of important documents such as sales orders, purchase orders (PO), functional acknowledgment, or invoices. These systems, owing to their manual nature, can put a lot of burden on the IT teams. Further, they can slow down the processes, turning them error-prone and costly. In the end, companies become difficult to do business with. Next-gen EDI tools can be of great value here. Not only these solutions help drive data residing in the system but also those that are remotely positioned. EDI for Faster Data Exchange: Electronic data exchange platforms can help companies exchange data across the trading partner ecosystem in an automated manner. They maximize operational efficiency and enable business users to make successful business decisions. The importance of these platforms has grown in the current digital transformation age wherein, secure data exchange is deemed essential. Companies must have access to robust remote data exchange platforms to drive the exchange of data from remote collection points. By enabling secure remote exchange across their trading partner network, companies can maintain the security of data without much operational overhead. Value of EDI Integration: A lot of enterprises are choosing EDI to simplify their B2B transactions and exchange processes without sacrificing speed or complexity. But, to do so, one must have a deeper sense of understanding about the technology. Let’s explore how EDI integration works to dive deeper. EDI enables business users to take an integrated approach to deliver operational visibility, faster workflows, and improved customer service. Here are steps that play a crucial role. Step 1: The sender transfers the document such as the purchase order. The transfer happens from an in-house system or application. Step 2: The purchase order is then converted into the required EDI format with aid of techniques like mapping, data transformation, and more. Step 3: The EDI document is then allowed to run via a processor for structural accuracy. Step 4: The data is transmitted to a VAN with the help of protocols like SFTP, HTTPS, or AS2. Step 5: Ultimately, EDI is directed over AS2 and this allows companies to establish a connection with their trading partner ecosystem. As the file reaches the receiver finally, it undergoes verification and authentication followed by data ingestion. In the end, the receiver transmits information and acknowledges the delivery. How Does it Help Business Drive Forward? EDI integration empowers business users drive remote data exchange and B2B transactions without complexity. It has a lot to offer, from ensuring faster business data exchange to facilitating information accuracy. Here are some of the benefits. Better Efficiency through Automation: It simplifies operations and allows secure exchange of documents residing in the system and remote data collection points using automation. Not only it increases the speed of operations but also decreases errors with ease. Better Speed: It helps in cutting down the processing time, increasing the company’s time-to-value. Order-to-shipment cycles turn faster by 60%, and hence data exchange accelerates. Better Accuracy: Errors in data trigger disturbances in data flow and management. EDI integration automates B2B processes, making organizations easier to do business with. When companies rely on manual methods to do so, mistakes are bound to occur. Modern solutions turn these processes more accurate, eliminating risks of errors through manual intervention. Better Security: EDI is way faster and safer than legacy systems. It only authorizes selected personnel to access data, making processes secure than ever. Simply put, Companies can rapidly exchange data across various business ecosystems using a next-gen EDI integration solution. Read Also: Is A Time Card App Really Necessary? Data Points To Yes! Tips to Keep Your Photos and Data Save on Your Mobile Phone Is Big Data Capable Of Predicting The Next Best-Selling Book And Author: An Analysis

What Is SMS Gateway And How It Works

How to use SMS API effectively:

Why choose Testelium to test your network:

Read Also:

How Businesses Benefit From Keeping A Text Message Record

How to Learn Artificial Intelligence And Machine Learning

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Best Practices For Visual Regression Testing On Cloud

Check Out The Advanced Specs Of Electric Forklifts

Leverage EDI to Supercharge Data Exchange

What Is SMS Gateway And How It Works

How to use SMS API effectively:

Why choose Testelium to test your network:

Read Also:

Share this Article

How Businesses Benefit From Keeping A Text Message Record

How to Learn Artificial Intelligence And Machine Learning

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related