Published on: 29 April 2021
Last Updated on: 02 January 2025
You don’t need to use a mobile phone to send SMS messages. Rapidly developing information technology resulted in the introduction of SMS gateway – a mail-out interface. It is used to convert phone messages into email letters and HTTP requests. This technology is widely used by Testelium.
To organize the process of SMS communication at the least financial costs possible, you should choose a platform that will be adapted to your business needs. You will be able to carry out mass mail-outs and conduct tests promptly.
The operating principle of the SMS gateway is as follows. Messages are sent to the mobile operator’s channel using SMPP or HTTP API protocols. A special platform is used for this. The protocol runs smoothly, so the mail-out will be quickly delivered to the numbers specified.
How to use SMS API effectively:
A mail-out can be sent to the numbers from your client database whose owners have agreed to receive SMS messages from your company. SMS marketing is widely used to inform users about major events taking place in your organization’s life or to notify them about promotional campaigns being held. Using SMS API, you can complete the following tasks:
without breaking the law;
without getting into the spam list;
receiving customer feedback.
Sending SMS messages should be planned. You should decide on a suitable strategy that will meet your business goals. For users to be interested in receiving the mail-out, you should carry out market research in advance. This way you will be able to find out which messages will be interesting for each of your target groups.
Make up a plan before performing research. A mail-out includes a variety of elements, and you should check each of them before implementing your marketing strategy. This will help to avoid extra costs and waste of time on a non-effective advertising campaign.
Choose an appropriate research method. A/B testing is currently the most popular one. The customer base is divided into several categories, and you send different messages to each of them. Then, all you need to do is to monitor the conversion rate. If the SMS sent to the first group is more effective, you should decide on them. If you fail to perform tests, your mail out can be added to the spam folder, with further promotion of your company being postponed.
Choosing a suitable mail-out platform is equally important. There are numerous services offered all around the world, which are adapted for different purposes. The best option is a SaaS platform. The necessary software and other services for testing the mail-out provided will help to make sure that the selected strategy is right.
Why choose Testelium to test your network:
Using the platform, you can choose appropriate SMS routes, select the content, and conduct a sufficient number of tests. The main advantages of using this service are as follows:
opportunity to check the database and exclude invalid numbers;
content quality check;
notification of delivery and view;
high-quality analytics;
round-the-clock support.
SMS verification API makes it possible to divide customers correctly into several groups. You can select such parameters as age, location, social position, place of work, hobbies, and so on.
For companies that are making their first steps and launching an advertising campaign for the first time, this platform will be the best solution. Here, you can send SMS messages, selecting a short number (or keyword) to identify your own organization. By testing the mail-out, you make sure that all the preliminary steps have been correct.
Properly configured SMS mail-out makes it possible to implement any marketing strategy to the highest standard. An advertising campaign will be a great promotion method only after conducting preliminary tests and selecting an appropriate platform. The service can be customized depending on your personal business goals.
If you neglect the testing principles, you may significantly reduce the return from your marketing plan. Customers should be interested in your mail-out, and if you fail to get consent from them, your SMS will be marked as spam. This reduces the company’s rating and increases the probability of being blocked.
Modern tools help to avoid such troubles. A high-quality platform, a full range of necessary services, and user-friendliness – our software products embody all of these. Contact the company – and soon you will notice a steadily growing conversion rate and popularity of your brand among the target audience.
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General industrial, automotive, consumer goods, and technology hardware are considered to be among the largest end-user markets for discrete industrial automation. For instance, process automation aids resource industries which nearly accounts for half of the overall demand. This occupies the largest share which comes from the Oil and Gas industry.
General Overview Of The Global Automation Market:
Due to rapid development in technology, process monitoring has also improved and impacted the automation market trends. Factors such as manufacturing productivity of industries worldwide and their efficiency are showing results. According to experts, industrial automation primarily focuses on automation which has an operational strategy aimed to minimize manual work in various industrial setups such as manufacturing or production processes.
The market for industrial automation is expanding at a high rate because it exhibits favorable advantages such as the reduction of CAPEX and OPEX along with ensuring improved product quality. Additionally, it also improves flexibility, the efficiency of the process of manufacturing, the average product yield and at the same time ensures optimum utilization of industrial space. Major players that dominate the industrial automation market globally include Mitsubishi Electric, ABB Ltd, Adept Technology, Honeywell Solutions, Bosch, Emerson Electric, Schneider Electric, Yaskawa Electric, and General Electric.
Role Of Advanced Technologies In Industrial Automation:
Various techniques of automation such as IT systems, equipment designing, robotics, artificial intelligence (AI) as well as execution through statistics is involved in deriving foolproof industrial automation.
One of the most commonly used equipment for automation is a Ding Technological Distributed Control System (DCS). Along with this, other emerging developments such as logic controllers which are programmable, conveyor belts, and human-machine interfaces are also emerging and are directly impacting the automation industry across corporates and big organizations. Application of robust digital and intelligent technologies is cost-effective as the organizations have a machine to the jobs of a human resource. Automation also reaps accurate, precise and timely results while simultaneously eliminating the scope of human errors.
Key Drivers Of The Industrial Automation Market:
Key drivers directly impacting the market of industrial automation include a rise in demand from the organizations in developing economies to help them make better decisions. The high cost of the automation equipment and their security concerns are restricting the growth of the industry. The machinery output in terms of production is further seen as one of the key factors boosting the industrial automation market. Further, an increase in the sustainability and efficiency of energy planning alongside smart technologies in the emerging economies is expected to boost market growth.
Career Opportunities In Industrial Automation Industry:
Currently, the U.S. and Europe are the largest markets for industrial automation and have a variety of career opportunities in the industry.
Employees from these regions are applying for job opportunities in the field of data sciences, operational plannings, mechanical engineering, metallurgical engineering as well as other IT fields. Along with this, those graduated from industries such as oil and gas, pharmaceuticals, chemicals, pulp manager, power plants, petrochemicals, and mining also have job opportunities to help mechanical engineers better design and structure the devices used for automation.
A growing number of institutes in regions of Asia Pacific are producing graduates who specialize in product designing. They are trained in formulating the designs for devices and plans for industrial automation along with ensuring their cost-effectiveness, maintenance possibilities as well as their environmental friendliness.
Favorable policies in developed and developing nations are ensuring the corporate relocation industry to further expand with a rise in international recruitment. APAC offers a high population of industries that seek plans for industrial automation in order to optimize manufacturing and supply-chain processes, which further is seeking employees robust in statistics, analytics, and data sciences.
Apart from this, there is an extensive requirement in the sector of Research and Development. Other than having the capability to establish fully functional automation tools and techniques, researchers are expected to have a masters degree along with a Ph.D. in electronics, electrical engineering or mechanical engineering. There is an increase in the number of government institutes, think tanks, environmental NGOs as well as organizations devoted to scientific research which are hiring as well as training employees in the field of industrial automation.
Currently, manufacturers are seeking ways to transform their business operations on the global front which uses process automation in the value chain as well. Process automation, which means, automating a specific process through the use of upcoming technologies is the new trend among major players across various industries. Thorough integration of all the processes across various operations is a requirement regardless of the geographical location of the automation facilities as well as operations. Considering the widespread applications of industrial automation and its demand at a global level, career opportunities in the market are abundant.
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Worldwide, there has been a sharp increase in the number of mobile application downloads. Organizations aim to increase user engagement for their applications by releasing new features every few weeks to gain a foothold in this market. This increases the pressure on testing organizations to publish thoroughly tested mobile applications to increase user engagement.
To accomplish this, they must have a testing process that not only delivers applications that are free of bugs and function well but also has more thorough coverage. Naturally, automated mobile testing is becoming necessary to satisfy these demands. Automation testing is advantageous for all applications, including web and mobile ones.
Appium is the most widely used automation tool for testing mobile applications out of the many available options. Appium is a free and open-source test automation tool that aids in automating mobile app testing to provide users with a high-quality application and a better user experience.
The use of Appium on LambdaTest for mobile testing will be covered in this article. Before getting there, let's quickly review what mobile testing is and why Appium is utilized for this purpose.
What Is Mobile Testing?
The use of smartphones and mobile technology is growing exponentially. People find it difficult to see their lives without them. Today, we use mobile devices for practically everything, from grocery shopping to viewing films. To survive in the competitive market, mobile app testing has become imperative. Mobile testing guarantees that the apps and smartphones are safe, reliable, and easy to use.
Several tests are conducted on mobile devices to evaluate an application's reliability, functionality, and usability. Mobile testing can be divided into testing of mobile applications and testing of mobile devices. Mobile device testing verifies and validates both the physical components and software aspects of a device to authenticate its quality. It evaluates aspects like the screen, apps, camera, etc. On the other side, mobile application testing is a procedure used to test applications that are being created for mobile devices. The primary goals are to test the apps' usability, stability, and functioning. It makes sure that the chosen application, in terms of connectivity, hardware, and software, is compatible with the chosen device.
For an app to survive in the market today, mobile application testing is essential. The application is also tested in numerous other areas, such as its performance, security, and UI, to provide the best quality for the end users
Types Of Mobile Apps
There are three primary categories of mobile applications:
Native mobile apps
Native applications are platform-specific. In other words, they were created for a particular platform or operating system. It may be a Windows SDK, Android SDK, or iOS SDK. They have the extra benefit of being faster and more dependable in terms of performance because they concentrate on a single OS, but they are expensive to maintain. Such programs include Skype, Google Maps, and Snapchat, for instance.
Mobile Web Applications
Only mobile browsers are compatible with mobile web applications. They are accessible through mobile web browsers like Chrome and Safari. They are created using web-based languages like HTML, CSS, and JavaScript. Additionally, it is inexpensive and does not need users to install or update it. These include websites like AliExpress, OLX, Flipkart, etc.
Hybrid Mobile Applications
Native and web-based mobile apps are combined to create hybrid mobile apps. They can operate through browsers but can also be installed on native application devices. These apps are easy to create and affordable, but they lack the speed and power of native apps. These include services like Instagram, Uber, Gmail, etc.
Now to test these apps many testers and developers leverage automation test tools like Appium. Let's quickly define what Appium is.
Appium
Appium is a free, open-source, cross-platform test automation tool that uses the common WebDriver library to automate test cases for web, native, and hybrid applications. It primarily focuses on testing mobile applications while utilizing the same API across several mobile operating systems, such as Android and iOS.
The most popular mobile testing tool, Appium, offers simplicity, flexibility, and cost-friendliness for delivering the best user experiences with the continuous delivery method. It is used for quick and reliable testing across numerous platforms and devices.
Numerous programming languages, including Java, JavaScript, Python, PHP, Ruby, C#, etc., are supported by Appium. This gives testers the freedom to create test scripts in any programming language they choose. With its many features, mobile testing with Appium has quickly become popular in the mobile application organization.
Why Use Appium
Appium continues to be the top option for mobile app testing, regardless of whether the application is native, hybrid, or mobile and operating on Android, iOS, or Windows. By providing scalability and flexibility, Appium significantly improves the effectiveness of testing for mobile apps. It stands out as the best possible choice for testing mobile applications due to its broad feature set. Let's examine a few of its attributes.
It allows for the flexibility to write test code in a variety of programming languages, including Java, JavaScript, PHP, Ruby, Python, and C#, and it can automate any mobile application created in any of these languages.
Appium allows test automation scripts to run simultaneously on various Android or iOS sessions. This ensures scalability while accelerating the testing process.
It has a built-in UI Automator that enables thorough examination of mobile apps while producing thorough logs and reporting structures for a better understanding of test results and enhanced troubleshooting.
Appium offers the reuse of the same code for many device platforms, including iOS, Android, and Windows, which saves a significant amount of time and work.
It provides versatility in allowing users to select their testing environment and device by allowing testing of mobile applications on emulators, simulators, and real devices in the cloud.
It provides cross-platform compatibility, making it possible for the same tests to run on many platforms, expanding the coverage.
It provides real-time test monitoring that enables collaborators to see and share device interactions using the integrated collaborative screen-casting capability, thus strengthening the execution of tests.
Appium smoothly integrates with the TestNG testing framework, providing a greater number of capabilities.
Through test scripts, it gives QAs complete access to the databases and back-end APIs. This aids in evaluating errors that originate from databases or back-end APIs.
Why Use Lambdatest For Appium Tests?
As is already known, Appium enables the testing of mobile applications on emulators and simulators. However, keep in mind that emulators and simulators are completely insufficient for testing at the final stage. They are unable to duplicate several device features that are required to optimize the app for unfavorable events, such as low power, unstable network, IP geolocation, and many more.
Therefore, executing Appium tests on real device cloud is essential to provide conclusive, accurate results, make an app suited for working in actual user conditions, and ensure that the user experience is always at its best.
However, it is highly challenging and expensive to set up an internal device lab that must be regularly updated and maintained for both the newest and older versions. Therefore, using a cloud-based testing platform like LambdaTest is recommended because it makes thousands of real devices instantly accessible for testing.
Appium and LambdaTest, an AI-powered test orchestration and execution platform, can work together seamlessly. As a result, testers can scale their existing testing across several platforms and develop, run, and analyze their test automation with Appium on LambdaTest's real device cloud. Additionally, QAs can use Appium on the LambadTest real device cloud to do manual and automated app testing.
LambdaTest enables testers to run Appium tests by offering online cloud-based access to more than 3000 real devices, browsers, and operating system combinations online. As a result, testers may meet deadlines more quickly and with less setup time.
The Appium automation testing on LambdaTest can assist with:
Simplify the entire CI/CD process, make it simple to write reliable Appium scripts, and minimize the complexity of test frameworks.
Support numerous mobile devices for parallel testing to speed up test execution and guarantee the best app performance across a range of devices, networks, and geographical regions.
Test apps on actual remote devices in real-world conditions to speed up development and quickly find and fix major flaws.
Additionally, LambdaTest offers a wide variety of advanced features that facilitate easy-to-use, effective testing. Here are a few of these features:
It has an inbuilt mobile inspector that makes it simple for testers to check the components of an app. Additionally, it enables them to record their test procedures from the same location.
It enables seamless integration with well-known technologies like Circle CI, Jenkins, Bamboo, and others to speed up DevOps and continuous delivery workflows.
Gives testers access to a variety of debugging tools for Appium testing, including text logs, network logs, device logs, Appium logs, extensive reports, and accompanying screenshots and videos for both successful test execution and complete test failure.
The test cases execution metrics reports can be retrieved whenever necessary from anywhere. This helps to support all remote team workflows.
A mobile app can now be developed utilizing a variety of technologies and programming languages. Thus, another fantastic benefit of using LambdaTest is that it covers all of the key technologies and programming languages required to support a particular set of development practices.
Furthermore, with LambdaTest, testers can benefit from manual cross-browser testing, automation testing, visual user interface testing, responsive testing, manual app testing, geolocation testing, and more, all with lifetime free access to LambdaTest.
The Prerequisites To Use Appium
There are a few prerequisites that must be installed on the system before automating apps with Appium.
Downloading and installing the JDK (Java Development Kit) and the Appium Desktop/Server.
Installing, and configuring the environment variable for Java.
Installing the Android Software Development Kit (SDK) after downloading it.
JAR file for Selenium Server.
Setting up the Eclipse IDE.
Having access to Google Play's APK app information.
js installation is not necessary. Because "Node.exe" and NPM are included by default whenever the Appium server is installed.
Integrating Appium With Lambdatest
LambdaTest integration with Appium is necessary to utilize Appium testing fully. The following actions are necessary for the integration process:
Visiting LambdaTest and creating an account.
Acquiring the API credentials needed for Appium integration. The credentials will facilitate linking the LambdaTest cloud infrastructure and the Appium tests.
Next, setting up and specifying the desired capabilities in the Appium tests to specify the device, operating system, browser, and any other essential factors that create the intended test environment and guarantee that tests are executed on the desired devices in the cloud. These configuration variables specify test environments and guarantee the smooth operation of the tests in such environments.
The next step is configuring the test execution by including the appropriate capabilities and the LambdaTest endpoint URL in the Appium test script. By doing so, the platform and the Appium tests will be connected.
Finally, run the Appium tests and keep track of their progress on the LambdaTest dashboard. The test results can then be analyzed to find any problems that require attention by examining the test reports, logs, and screenshots.
Conclusion
It may be concluded that due to Appium's cross-platform capability and simplicity of use, it has grown to be widely utilized in testing mobile applications for iOS and Android to meet the expectations of quick and dependable testing that spans numerous platforms, devices, and versions.
In comparison to alternative testing techniques, Appium offers greater efficiency, flexibility, and cost-friendliness, empowering teams to deliver excellent user experiences while utilizing the continuous delivery methodology.
It is advantageous to use Appium with a cloud testing platform like LambdaTest because it gives users access to automated test environments with cloud-hosted real mobile devices that are simple to use. The testing process is made more easy by having access to the vast array of functions offered by the cloud.
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Session recording has emerged as an indispensable asset for enterprises aiming to acquire deeper insights into user behavior within their online platforms or applications. This technology allows organizations to observe how users interact with their digital platforms without any subjective bias. This article delves into the significance of session recording software in understanding user behavior.
Unveiling User Navigation Patterns
One of the primary benefits of session recording is its ability to reveal intricate user navigation patterns. By recording each click, scroll, and user interaction, organizations can acquire a thorough comprehension of how users navigate their digital environments. This information is crucial for optimizing website layouts, identifying bottlenecks in the user journey, and enhancing the overall user experience.
Identifying Pain Points
Session recording is a powerful tool for pinpointing pain points in the user experience. By analyzing recorded sessions, businesses can identify instances where users struggle or encounter obstacles. These pain points could be related to confusing navigation menus, broken links, or slow-loading pages. Once identified, businesses can prioritize and address these issues to improve user satisfaction and retention.
Enhancing User Onboarding
User onboarding is a critical phase for any digital product or service. Session recording allows businesses to monitor how new users interact with their platform during the onboarding process. By analyzing these recordings, organizations can identify common hurdles that new users face and make necessary adjustments to streamline the onboarding experience.
Assessing Form Interactions
Forms constitute fundamental elements within numerous websites and applications, used for various purposes, such as registration, surveys, and contact forms. Session recording provides valuable insights into how users interact with these forms. Businesses can identify drop-off points where users abandon the form and optimize the form's design and functionality accordingly.
Analyzing User Behavior Across Devices
People utilize a diverse range of devices to access websites and applications, including smartphones, tablets, and desktop computers. Session recording provides businesses with the capability to analyze user behavior across different devices. This cross-device analysis can help organizations ensure a consistent user experience and tailor content to specific device preferences.
Tracking User Engagement
Understanding user engagement is crucial for gauging the success of digital strategies. Session recording allows organizations to track user engagement metrics in real-time. By monitoring mouse movements, click heatmaps, and scroll depth, businesses can assess which parts of a webpage or app are most engaging and which require improvement.
Resolving Customer Support Issues
Session recording also plays a vital role in customer support. When users encounter issues while using a website or application, support teams can access session recordings to view exactly what the user experienced. This firsthand insight enables support agents to provide more accurate and efficient assistance, leading to faster issue resolution and improved customer satisfaction.
Ensuring Data Privacy And Compliance
While session recording offers valuable insights, it also raises concerns about user privacy. Organizations need to implement session recording responsibly, ensuring compliance with data protection regulations and obtaining user consent where necessary. Safeguarding user data and privacy should always be a top priority.
Conclusion
Understanding user behavior is paramount for the success of businesses and organizations. Session recording software serves as a powerful tool for gaining deep insights into user interactions with websites and applications. By revealing navigation patterns, pinpointing areas of difficulty, improving onboarding processes, and performing various other functions, session recording equips businesses to make informed, data-driven choices and provide outstanding user experiences. However, organizations must use this technology responsibly, ensuring user privacy and compliance with relevant regulations. By doing this, they can harness the full potential of session recording to optimize their digital offerings and drive success in the digital world.
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