What Is SMS Gateway And How It Works

Published on: 29 April 2021 Last Updated on: 02 January 2025

You don’t need to use a mobile phone to send SMS messages. Rapidly developing information technology resulted in the introduction of SMS gateway – a mail-out interface. It is used to convert phone messages into email letters and HTTP requests. This technology is widely used by Testelium.

To organize the process of SMS communication at the least financial costs possible, you should choose a platform that will be adapted to your business needs. You will be able to carry out mass mail-outs and conduct tests promptly.

The operating principle of the SMS gateway is as follows. Messages are sent to the mobile operator’s channel using SMPP or HTTP API protocols. A special platform is used for this. The protocol runs smoothly, so the mail-out will be quickly delivered to the numbers specified.

How to use SMS API effectively:

A mail-out can be sent to the numbers from your client database whose owners have agreed to receive SMS messages from your company. SMS marketing is widely used to inform users about major events taking place in your organization’s life or to notify them about promotional campaigns being held. Using SMS API, you can complete the following tasks:

without breaking the law;
without getting into the spam list;
receiving customer feedback.

Sending SMS messages should be planned. You should decide on a suitable strategy that will meet your business goals. For users to be interested in receiving the mail-out, you should carry out market research in advance. This way you will be able to find out which messages will be interesting for each of your target groups.

Make up a plan before performing research. A mail-out includes a variety of elements, and you should check each of them before implementing your marketing strategy. This will help to avoid extra costs and waste of time on a non-effective advertising campaign.

Choose an appropriate research method. A/B testing is currently the most popular one. The customer base is divided into several categories, and you send different messages to each of them. Then, all you need to do is to monitor the conversion rate. If the SMS sent to the first group is more effective, you should decide on them. If you fail to perform tests, your mail out can be added to the spam folder, with further promotion of your company being postponed.

Choosing a suitable mail-out platform is equally important. There are numerous services offered all around the world, which are adapted for different purposes. The best option is a SaaS platform. The necessary software and other services for testing the mail-out provided will help to make sure that the selected strategy is right.

Why choose Testelium to test your network:

Using the platform, you can choose appropriate SMS routes, select the content, and conduct a sufficient number of tests. The main advantages of using this service are as follows:

opportunity to check the database and exclude invalid numbers;
content quality check;
notification of delivery and view;
high-quality analytics;
round-the-clock support.

SMS verification API makes it possible to divide customers correctly into several groups. You can select such parameters as age, location, social position, place of work, hobbies, and so on.

For companies that are making their first steps and launching an advertising campaign for the first time, this platform will be the best solution. Here, you can send SMS messages, selecting a short number (or keyword) to identify your own organization. By testing the mail-out, you make sure that all the preliminary steps have been correct.

Properly configured SMS mail-out makes it possible to implement any marketing strategy to the highest standard. An advertising campaign will be a great promotion method only after conducting preliminary tests and selecting an appropriate platform. The service can be customized depending on your personal business goals.

If you neglect the testing principles, you may significantly reduce the return from your marketing plan. Customers should be interested in your mail-out, and if you fail to get consent from them, your SMS will be marked as spam. This reduces the company’s rating and increases the probability of being blocked.

Modern tools help to avoid such troubles. A high-quality platform, a full range of necessary services, and user-friendliness – our software products embody all of these. Contact the company – and soon you will notice a steadily growing conversion rate and popularity of your brand among the target audience.

Read Also:

Businesses Benefit From Keeping A Text Message Record

Artificial Intelligence And Machine Learning

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Best Practices For Visual Regression Testing On Cloud

Visual regression testing is the software testing process that is used to test your software application by visually finding any error or malfunctioning in the user experience. Visual regression testing ensures that an application or website maintains its intended look and behavior. It confirms the absence of any unplanned alterations to its visual design or functionality. This procedure entails comparing a reference version of the application or website and its current version, aiming to identify any visual disparities. Visual regression testing in a Cloud-based platform is the latest trend in the field of software testing and automation testing. It has various advantages, such as it increases the testing scope, costs less, and it increases testing flexibility. In this article, you will see the concepts of visual regression testing on the cloud, best practices for it, and many such things. What is Visual Regression Testing Visual regression testing evaluates the impact of code changes on the user experience by comparing screenshots before and after execution. It's also recognized as visual snapshot tests or visual testing, and its primary objective is to uphold visual consistency following updates. The Function Of The Visual Regression Testing Visual testing validates the suitability of an application's user interface in terms of its visual attributes. This quality assurance process aims to confirm the accurate display of content and data on the application's front end. In case you're not acquainted with the concept of Regression testing, its purpose is to ensure that any modifications made to the software do not disrupt any previously functioning elements. In the context of visuals, this testing guarantees that alterations to the software do not lead to style-related problems. The true capability of visual regression testing can be leveraged with Cloud-based AI-powered test orchestration and execution platforms like LambdaTest. It allows the running of visual testing across a large farm of 3000+ real device and OS combinations. This helps to ensure cross platforms compatibility on the visual appearance and interface of the software applications. Features Offered By The Cloud-Based Ai-Powered Test Orchestration And Execution Platform - Lambdatest For Robust Visual Regression Testing Are As Follows: This section discusses the features which are offered by the test orchestration and the execution platform. Execute Selenium and Cypress tests across a range of programming languages, such as Java, NodeJS, C#, Python, and StoryBook. This empowers the delivery of flawlessly designed applications across almost any browser or device. Employ Mis-match Ignore feature of SmartUI's Status Bar so that you can tackle the complexities of visual differentiations. This capability allows testers to crop the status bar out from the screenshots. Leveraging the high-end technique of image processing, it accurately detects and eliminates the status bar. This facilitates the analysis of essential UI components with due focus. Effortlessly install, set up, and execute the LambdaTest NPM package. This enables the direct implementation of the JS scriptsStorybook via our NPM CLI. Conduct regression testing, the visual ones for your mobile apps on genuine devices. Assure visual uniformity with precise pixel-to-pixel comparisons against your reference point, encompassing various screen sizes, resolutions, and layouts. Best Practices for Visual Regression Testing on Cloud Let us see the practices a tester must follow while performing visual regression testing on a cloud-based platform like LambdaTest. Following these practices during the test automation will make your software application visually more powerful and efficient. 1. Tool Selection: Choosing the appropriate tool to perform visual regression testing on the LambdaTest is one of the most important and essential steps in moving ahead of the testing process. Various parameters should be kept in mind during the tool selection for testing automation, such as the software type, compatibility aspects, resolution, etc. LambdaTest integrates with various tools like Selenium, Cypress, Playwright, and others, using which you can perform visual regression testing. 2. Consistent Environment: Never forget to create a conducive setup that will facilitate cloud-based visual regression testing. The interface provided by using these environments allows you to examine the visual outcomes and input received during the testing process. The testing team has the ability to pause the visual regression testing procedure and make the necessary corrections. The team conducting the testing should also maintain resource isolation for the environment. It aids in preventing any type of intervention during automation testing, which increases the effectiveness and productivity of cloud-based visual regression testing. 3. Isolation And External Factors: Remember that the isolated environment should not be affected by any external factors. They include network latency or fluctuations, system updates, or background processes running on the testing machine. These factors may lead to visual error and malfunctioning of the software application. External influences can potentially introduce visual errors and cause malfunctions in the software application. Ensuring a controlled environment by addressing the factors safeguards the accuracy of the testing results. All the screenshots and visual reports of the testing process will be saved in that specific folder. This will help to perform visual comparisons effectively. 4. Scriptless Test Cases Visual regression testing on the cloud platform using scriptless test cases is the best approach. Since numerous cloud-based AI tools are available, test automation can be utilized to develop test cases simultaneously. It is because the testing scope of a programmed test case is limited. But using AI technologies offered by LambdaTest for test case design opens up possibilities for the testing team to consistently cover the testing scope. It will perform visual testing against some test cases, and again, it will recreate the test cases according to the previous result and analysis. This practice will bring the best visual result for your software application. 5. Documentation Of Visual Test Cases Documentation is a very effective and important practice in any software testing process. In visual regression testing, you need to test and verify the components visually, and here it is important to mark down your observations, bugs, and analysis and work on them accordingly. For your visual regression tests performed in LambdaTest, you should create clear and succinct test cases and descriptions. You should also include comments or annotations to describe the aim and scope of your baselines and screenshots. Additionally, you should preserve and maintain your screenshots and baselines using a version control system or a cloud-based service. Sharing and communicating with the client will help you understand their demand and make the best possible result. 6. Updating The Baseline Updating the baseline is a very crucial step in the visual regression testing process when performed in LambdaTest. It consists of the practice of taking the feedback result and analyzing them. If the result is considerable, you can approve this update in the baseline. And if you think that it is not worth consideration, you can simply reject them. But you need to mention all these in the baseline. It is because this will help you in the future because you can see all your testing logs in the baseline. Mention the changes that were done intentionally, their reasons, and such things. It will also help all the team members have an overview of the changes that are going on in the software testing process. 6. Optimize Testing Coverage And Scope Always remember to prioritize the testing scope for each component, specifically when executing visual regression testing in cloud platforms like LambdaTest. The high-priority components must be paid more attention, and they should be executed with high precision. Use the concept of full-page and component-based screenshots to compare the changes visually by the testing team. Using this practice in visual regression testing will help achieve a better UI experience and enhance the testing results. You can use some advanced features like custom attributes. These attributes help find the elements separately during visual regression testing. Also, you can use the trigger events and DOM concept. These will help to perform the screenshot comparison effectively. 7. Performing Parallel Testing Apart from this, you can leverage parallel test execution in performing visual regression testing in LambdaTest. Executing parallel testing is what makes visual regression testing productive and effective, though, along with those other factors. 8. Learn From Failure It is the final practice that all testers must follow to perform visual regression testing on the cloud and during test automation. Learn from your previous failure. Document the mistakes that you have made previously. Write down the tool feedback and in which specific tool you got some issues performing the testing process. And learn from these highlights. Make your testing goal and work on your failures. This will bring the best result for your software application. Also, it will help in the overall development of the organization as well as the individual tester. You should follow These best practices while performing visual regression testing on the cloud. Conclusion Visual regression testing is mainly used to find any kind of visual malfunctioning and errors in the software. Visual inconsistency is one of the major reasons that lead to decreased number of users of a product. Some of the best practices that every testing team should follow to perform visual regression testing using the cloud are the selection of appropriate tools, using documentation, using AI-based test cases, etc. Various tools can be used to automate testing and perform visual regression testing on the cloud, such as LambdaTest. Hope you get an understanding of the best practices for visual regression testing using the cloud and their various aspects after reading this article. Read Also: Benefits of Cloud-Based Quality Management Systems Mobile Testing With Appium On Lambdatest The Best WordPress Plugins For Marketers

The Complete Guide To Choosing VPS Hosting

What Are Virtual Private Servers? Virtual Private servers are hosting plans that most hosting providers offer- it is a 2 in 1 package - it offers features of a dedicated server and also the capacities of shared hosting accounts. This is done because shared hosting plans usually have limited capacities and a dedicated hosting plan might be too pricey. VPS web hosting plans provide top-quality performance at a lower rate and is a popular choice for medium sized websites that require a lot of resources. VPS hosting is done bay physical servers that are housed in data centres. This server is then divided into partitions to create each individual virtual server. When you purchase one of these sections you are the only with access to that part of the virtual environment - which means that you can use the resources available in a similar manner that you would on a dedicated server hosting accounts. In addition, the VPS area performs like a dedicated server even though it is part of a physical one. This feature makes it a good choice for websites that need resources similar to that of a dedicated server but do not have the budget to match. Who uses VPS hosting? A lot of website owners prefer VPS hosting because they get more control over their server environments. Even though they do not utilise all the system resources allocated to them, the control they have over resources is usually worth the extra expense. Website administrators who wants dedicated hosting but do not have the technical skills or cannot currently afford a plan, consider VPS hosting as a good starter package. Things to consider before choosing a VPS hosting provider 1.The content management system offered: acquisition, technology shifts or management changes can alter the value of a web hosting plan. It is good practice to ensure that your web host allows you to unlock your website, so you can quickly switch providers or make changes. 2.Decide how much support you need: a basic customer service comes with access to phone support and email . The turnaround on request however would vary from provider to provider. Some web hosts offer 24-hour customer support, while others can only be contacted by email. One of the drawbacks of a non-managed service is that even though you may be able to ask questions about the basic configuration, you may not be able to get the support you need. 3.If you would like to completely delegate the management of your site, then you should consider managed hosting. Web host who offer and manage WordPress hosting will ensure that your system is configured properly, patch your software when needed, manage backups, and keep an eye on security issues as well as other tasks. 4.Do not fall into the trap of unlimited: loads of hosting providers offer unlimited bandwidth and storage for a few dollars a month. This offer isn't always how it is represented. For example, if you pay $3 for a month of hosting, there would be a clause in your terms of service that allows your web host to stifle website performance or shut down completely after a usage threshold has been crossed. 5.Own your domain: it is pretty common for domain registrars is to offer web hosting services. If your domain registrar is also your web host, you should ensure that you have complete control over your domain name and you can switch registrats if you need to. 6.Estimate traffic volume expected: most hosting providers charge based on bandwidth and storage usage. If you anticipate that only a few people will visit your website then you are bandwidth needs will be low but if you are suddenly featured at the top of a Google search engine result page or if a product campaign ad goes viral, you can expect increased bandwidth usage. Defining this will help guide your web hosting selection process. 7.Understand the server type: the cheapest hosting plan available on the market is usually a shared hosting plan - where hundreds or thousands of websites share one server. The performance of your website would depend on the load on the other sites are putting on the house. Shared hosting also limits your access to server resources, limiting your ability to upload files via FTP - limiting the amount of database you have access to, the programs you can run on the service, and preventing shell access. Managed VPS web hosting solutions Server Virtual Private server plans do not come with complete server root access but is managed by the hosting company. However, with the increase in the popularity of managed hosting service, the user tackles this. Which means that if you have one, you can customise your VPS server in any manner that you desire. But you can also get the help of your web hosting provider to resolve any technical issues you cannot address yourself. What are the features of a VPS hosting plan? The features that would come with a VPS hosting plan will vary depending on the provider. However,there are a couple that you should be on the lookout for. 1.Managed data backups: like with any other hosting service, your VPS plan should come with a backup option for your data. Because anything can occur within your provider's network, we recommend that you choose a service that makes it possible for you to manually backup your data - in order to ensure that your website can be restored at any time. Thankfully, most VPS hosting plans offer an inexpensive way to get the flexibility, features, control and resources of the more complex and costly dedicated server hosting plans. With the rapid development and increased popularity, the price of VPS hosting is rapidly reducing so,it is possible for you to find a VPS solution that suits you. 2.Root access: with root access, you get complete control over your VPS account-software installations, configurations and so on. All these actions can be done from the interface of your control management system. 4.Multiple domain hosting: even though a lot of hosts offer multiple domain hosting with their shared hosting plan, most times they lack the required resources needed to guarantee smooth performance. Many VPS web host offer plans that make it possible for you to host multiple sites without compromising on performance. Typically, you can also set up - separate email accounts and allocates specific resources for every individual site you create. 5.Support and management: just like a dedicated hosting account, VPS hosting requires you to manage your own server. However, there are many web hosts that provide management and support services to help with administrative tasks. This feature is invaluable if you do not have technical skills. 7.Server monitoring: a good VPS service provider will constantly monitor network and hardware that your account is hosted on. Which guarantees the physical security of the server and guards against cyber threats such as DDOS attacks, hackers and malicious software. What are the benefits of virtual private server web hosting? There are many benefits of VPS web hosting but top on the list are: 1 Flexibility: you are free to choose the software and operating system you would like installed on the stock server 2.Stability: as opposed to shared hosting, increased activity and traffic will not adversely affect your websites 3.Dedicated resources: VPS hosting plans come with dedicated RAM, disk space and CPU. 4.Better performance: having your own dedicated resources allow your visitors to enjoy faster load times on your website. How to use VPS web hosting The web hosting data storage space on a primary virtual server is managed via a hosting CP user interface. There are tons of websites hosting CP tools on the Internet, so you are not limited to the one supplied by your web hosting provider. For example, cPanel can function on most servers OS. Apart from this, everything is pretty much the same as with shared hosting accounts -database management, file management, electronic mail management and so on. In most instances, web hosting control panels come with a reseller back-office tool which can be used to set up and resell web hosting plans to other individuals. This is a good way to generate money as there are a lot of web users who are looking for good quality web hosting service. Is VPS web hosting a great option for you? Sometimes, choosing the right hosting plan can be a challenge however, if you have a website that has outgrown a shared hosting plan and needs more resources, then VPS web hosting is a good choice. You will get enough resources to manage the increased load matter the type of website you operate.

Big data software development services

Information that is unstructured or time touchy or basically extensive can't be handled by social database motors. The application of big data software is quite interesting. Take climate for instance. For a climate forecaster, the measure of information gathered the world over about neighborhood conditions is extensive. This sort of information requires an alternate handling approach called Big data. These days the organizations have a simple access to information with the exponential development of rising computerized Big data software development services. This represents a test to deal with the expanding volume of information consistently. Be that as it may, Big Data programming advancement administrations enable you to deal with the information well notwithstanding the size and additionally enable you to rethink your business through our engaged research. The significance of big data doesn't rotate around how much information you have, however what you do with it. You can take information from any source and break down it to discover answers that empower cost decreases, time diminishments, new item advancement and improved contributions, and savvy basic leadership. Big Data has turned into a pattern, giving your business upper hand over others while likewise gives a wide range of access to Big Data that is developing in volume, assortment, speed and multifaceted nature. Regardless of information is neighborhood, in the cloud or both, you're expeditiously overflowed with monstrous measures of data. All that is required is involvement, aptitudes and instruments keeping in mind the end goal to flourish and transform your business issues into business bits of knowledge. When you consolidate huge information with powerful investigation, you can achieve business-related errands, for example, Determining main drivers of disappointments, issues and imperfections in close constant. Generating coupons for the purpose of an offer in view of the client's purchasing propensities. Recalculating whole hazard portfolios in minutes. Detecting false conduct before it influences your association. Huge DATA IS A BIG HELP IN BOOSTING SOFTWARE DEVELOPMENT Big data software development services give advancement benefits that are proficient and viable. With innovation advancing always, numerous frameworks were incorporated into the product advancement process. Compelling programming advancement administrations give true serenity and dependability, money saving advantage and also adaptability to any business. Programming organizations oblige customers crosswise over industry verticals and different sizes. The relationship is worked from common advantage, trust and regard. It's turned out to be important for a product advancement specialist organization to stay refreshed on the present frameworks and innovations to oblige the changing needs of the customers and to be more effective in the entire programming improvement process. THE ROLE OF BIG DATA IN DEVELOPING SOFTWARE SOLUTIONS Big data software development services are best portrayed as tremendous information volumes or huge pieces of information that need exceptional procedures to be handled and investigated. The present reality is information driven. Individuals all add to the age of huge information as tremendous measures of information are created once a day. Tremendous information implies comprehensive information created in shape or pictures, instant messages, recordings, archives, messages, and the sky is the limit from there. Indeed, even an individual could make gigantic measures of information every day. Think about this for a whole association with several individuals.

What Is SMS Gateway And How It Works

How to use SMS API effectively:

Why choose Testelium to test your network:

Read Also:

How Businesses Benefit From Keeping A Text Message Record

How to Learn Artificial Intelligence And Machine Learning

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Best Practices For Visual Regression Testing On Cloud

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What Is SMS Gateway And How It Works

How to use SMS API effectively:

Why choose Testelium to test your network:

Read Also:

Share this Article

How Businesses Benefit From Keeping A Text Message Record

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

Follow Us

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