Did you know that four out of five business-to-business (B2B) marketers are using mobile marketing? It’s true! Mobile video has become an essential part of any successful marketing strategy. The rise of apps, social media, and other forms of mobile consumption has given marketers more ways to get creative with their video content.
But it’s not always easy to figure out what video content will work best for your business. And it can be even harder to find the time and money to create that content and make sure it gets in front of the right people.
With more companies adding mobile marketing strategies to their toolbox, it’s important to understand the many ways to use B2B video as a component of your marketing strategy. Simply put, mobile video is where your customers are — and it’s a great way to reach them with the right message at the right time in their buying journey.
While marketers have been quick to embrace social media marketing, many are still struggling with how to best incorporate video into their overall digital marketing strategy.
While we could certainly spend an entire day telling you about this topic, we’re going to boil it down to 4 of our favorite ways to use mobile marketing in a B2B marketplace
1. Social Videos
One way to use video marketing is by creating social videos. These are short, bite-sized pieces of content that are perfect for sharing on social media.
You may often think that you need to create one big long brand story and then push it out into the world, but in reality, you need to be thinking about producing a whole lot of smaller pieces of content.
For example, when you’re starting to think about launching a new product or service, create a series of quick videos that help illustrate why people need it or how to use it.
Videos shared on social media are a great way to develop a deeper brand identity, and they are generally already optimized for mobile viewership. Take advantage of the opportunities that social media trends offer to get your custom video message in the face of the consumers that you are seeking to reach.
2. Add Video to Sales Meetings
Sales meetings are prime opportunities to show off your brand’s personality and make a personal connection with prospects. But they can also be difficult to schedule — and even more difficult to keep interesting once you do meet with a prospect. So what can you do? Get creative with video!
Instead of relying on typical Powerpoint slides or printouts for your sales meeting, create a short video about your company, its products, and its mission. This approach is one of the best ways to use video in your business-to-business marketing strategy — because it can help build relationships from the start of the sales process.
3. Use Mobile Video Marketing for Lead Generation
Video is an extremely versatile tool that can be used for any part of the sales funnel, from lead generation all of the ways through the final sale and into post-sales maintenance of your customer relationships.
For lead generation, you’ll want to create videos that showcase your product or service in a way that’s engaging but also informative. Video content is more valuable than ever.
Not only does video marketing have a major impact on lead generation and on converting leads into customers, but it also can be used in a variety of ways to help you get your message across. The more effectively you can communicate your value proposition to prospective customers, the more leads you can generate.
4. Make Your Calls-to-Action Prominent and Easy to Use
If someone wants to get in touch with you — whether it’s on your website or in response to your email — make sure you’re giving them every opportunity to do so by clearly displaying your contact information (including phone number.)
You want prospects to be able to contact you easily on the go — especially if they’re having trouble using their desktop or laptop computers at the moment. Your call to action should always include a simple way for potential customers to continue their journey down your sales funnel — and contacting you is a major step forward.
If you represent an enterprise-level business looking for a sophisticated solution or a smaller business looking for an easy, effective way to create high-quality video content as part of your marketing strategies, mobile marketing is the smart way to go.