5 Ways Marketing Strategies Will Change Post COVID-19

Published on: 30 March 2021 Last Updated on: 27 December 2024

To think life will go back to normal post-Pandemic is a pipe dream. The world underwent a paradigm shift to the new normal, and there is no returning now. The COVID-19 Pandemic has brought many changes we couldn’t have ever predicted. The unheralded health crises impacted nearly everything, from personal affairs to governmental decisions and even corporate matters.

Business operations, in particular, faced quite a few alterations. Digital mediums took over the world by storm, and e-commerce businesses experienced a significant rise in demand. These reshaped business activities welcomed a considerable restructuring of marketing strategies. Marketers primarily shifted their focus to online tools, giving digital marketing an unanticipated hype.

Given the technological innovations rate, marketers expect to see many more advancements in the marketing department post-COVID-19. Read below to find out how marketing strategies will change after the Pandemic.

1. The Importance of Online Presence:

If businesses have to choose one takeaway from the crisis, it would be essential to have an online presence. With strict lockdowns and restrictions on going out, the entire world switched to conducting and participating in businesses online. Many also realized the convenience such platforms bring.

Hence, owning a website has now become an essential business marketing strategy. Almost 56% of businesses with a website perform better as compared to the ones without a website. Besides, a website is one of the most powerful digital marketing tools.

It marks your presence on the internet and helps you get more reach. A website also lets you upload a customizable flip book or eBook where you can share all necessary details about your products and services. It is an exceptional technique to spread awareness about your brand, attract traffic, and eventually boost sales.

A website gives your customers ease of access and costs much less than traditional marketing, and dramatically impacts investment return. It is a proven worthwhile investment. An authentic-looking website enhances your business’s professionalism and adds value to it.

Hence, having a website is vital for a business’s success. So, it is safe to say that website marketing will be a critical element post-COVID-19.

2. The Emergence of Social Media:

Social media is undisputedly the king of marketing. The world is quickly becoming digitally advanced, with social media users increasing rapidly. Nearly 83.3% of people use social media worldwide, and the figure is likely to grow by 10% each year.

Not only that, 71% of businesses have a social media account, out of which 90% experience improvements in sales and growth. 90% of users connect with brands through social media, and 54% of consumers make purchases from brands after scrolling through the brand’s social media account.

The statistics above prove the criticality of a social media presence for businesses. The future is uncalled for, but one thing is for sure; social media’s regime will only grow. Social media helps connect brands with potential customers and allows marketers to make informed decisions based on the target audience. It also gives businesses an incredible opportunity to grow.

The paid advertising options on Facebook, Instagram, and Snapchat are the easiest, quickest, and most affordable promotion plans for your business. So, you can popularize, promote, and increase your brand’s overall ROI without breaking the bank.

Social media is here to stay and quite possibly grow into a platform unimaginable. Hence, social media was, is, and will remain, marketers, fundamental focus.

3. Video Marketing:

Video marketing was every marketer’s favorite even before COVID-19 and is still growing phenomenally. Studies confirm that videos interest more users than any other graphics form and carry great potential for attracting customers.

YouTube and other video streaming sites are experiencing an incredible increase in usage. These sites allow businesses to market their products and services or raise brand awareness in the form of high-quality videos. Video content also plays an essential role in emails.

It exceptionally increases your email’s click-through rates and decreases the unsubscribe rates. Additionally, it boosts your SEO by attracting traffic and increasing your site’s searchability and visibility on different search engines.

After seeing how effective video marketing leaves on the brand and consumers, it is likely to grow and remain a powerful marketing strategy in the future.

4. Customer Retention and Loyalty:

One major disadvantage many businesses had to face due to the Pandemic was to cut down costs in essential areas like marketing. As a result, markets had to shift their focus to different, long-run marketing tactics like building customer loyalty.

Customer loyalty helps you stay one step ahead of your competitors. Loyal customers give you valuable feedback, increasing your business’s rating and eventually attracting new customers. Building customer loyalty considerably reduces your marketing spending, but retaining a customer also leads to a more profitable outcome. Remember, customer retention is what powers customer acquisition.

The free word-of-mouth promotion your business gets from loyal customers is one of the most significant benefits of building customer loyalty. Loyal customers are also likely to make purchases repeatedly and trust your business enough to pay premium prices.

5. Less Is More:

The Pandemic has stipulated marketers think about innovative marketing strategies without having to go all out. They have to find ways to develop creative marketing campaigns, which are both practical and inexpensive.

Moreover, with a limited budget, marketers have restricted resources which they have to ensure to save for more than one campaign. In short, the coronavirus has compelled marketers to do more with less.

Marketers need to make efficient use of technology to find solutions and make decisions quicker. The “less is more” trend will continue long after the Pandemic is over as marketers turn their attention to enhancing innovation and improving skills.

Conclusion:

Businesses will undoubtedly have to deal with the pandemic effects for a long time to come. However, organizations have to push ahead. The Pandemic led to several changes in consumer buying patterns which marketers cannot ignore at any cost. The changes in consumption techniques encouraged marketers to think ahead and think creatively.

Even though companies cut down the cost of marketing immensely due to COVID-19, the role of marketing has thoroughly increased during the Pandemic. However, there is still quite a lot of room for growth and innovation. These alterations in marketing strategies are likely to continue and grow post-COVID.

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Media Buying Solutions Help You Generate Organic Traffic

In terms of marketing, all the industries see traffic generation as a direct measure of progress. Putting it simply, the number of people visiting your website daily decides the total turnout and progress of your establishment. It is an important measure because it aids in estimating the conversion rates for any organization or business. Many people tend to illegal ways or con acts to improve their ranking in the search engines. They generate fake traffic to their websites and are ranked better. However, with advancements and accurate methods, this deception is recognized. Therefore, to generate organic traffic to websites and online platforms Eventige media buying solutions offer different strategies. Media Buying Solutions: Content marketing The most common and crucial requirement of marketing these days is unique content. Content is everything for a brand. It gives direction to your product. It determines your target market. And it helps attract the public to the brand. You may have found yourself visiting the brands that have a catchy name or phrase associated with the brand. This is in our instincts. Our basic emotions are manipulated by words. And the first of media buying solutions are optimizing these words to get the best in our interest. Unparalleled advertisements Apart from content, your promotion ad needs to be impeccable. Whether it's the visual content or the color scheme, it has to be so good that people get attracted to it. One thing that sets the market square is a brilliant advertisement. If your ad sends off a great message and is meaningful, it won't fail. But that is not the only ingredient it needs. It also needs to be in a certain tone and that tone must not be violent. For an online advertisement, you need to keep in mind that it spreads peace and optimism. People like to see and enjoy bright-sided things online. Idiosyncratic numbers For media buying, the numbers game is very important. An accurately estimated investment must be decided to buy a certain platform. One crucial factor in this regard is competitive analysis. You need to know what and how much your counter-part is willing to pay. Also, you must calculate is this is the right platform for you? And if you invest more than your adversary, will it be fruitful enough? In simpler terms, as a businessman, you need to know how desperate you and your competitors are plus how it will turn out. Then you can certainly make a decision. The ideal solution Conclusively, to get to a determined point, Eventide offers optimization in ideation, development, content, and visuals of an advertisement. Plus the professionals help you analyze which platform will be the most useful for you. Apart from all this, SEO optimization and email marketing are the accessory factors that help you ace it. Optimizing your website by inoculating different portals like online chat and easier interfaces play a great role in media transformations. Buying an ad on a media platform becomes a whole lot easier if you step in the field fully prepared. Read Also: How To SEO Optimize Wordpress Category And Tag Pages 8 Reasons Your SEO Campaigns Aren't Showing the Desired Results

How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

Email marketing is a field, truely competitive in nature. It seizes the interest of subscribers along with encouraging them to get up close and personal with your content. Let me tell you an effective way of achieving this- personalization. Klaviyo has recently gained momentum for being the leading email marketing platform. Not only does it provide robust tools that give life to your boring email templates, but it also uses tags. Some of these tags use the dynamic insertion of individual subscriber data. In this comprehensive guide, we are going to dive into multiple ways of using personalization tags in Klaviyo email templates. Stick to us till the end if you want to comprehend the basics of personalization tags. Get a detailed idea about how to implement advanced techniques and various other useful strategies. Let’s get started, then! Understand the Basics of Personalization Tags In general terms, personalization tags refer to placeholders in an email template that get replaced with some specific information related to your subscriber list. These tags usually include the subscriber’s name, recent purchase, and even the location. For instance, rather than beginning the email with a typical “Dear Customer” statement, use tags like “Dear [First Name]," which makes the email look more personal. Klaviyo uses personalization tags that are super easy to use. You can either insert them directly into your templates or in other email drafts. For example, typing “{{ first_name }}” in your template will automatically replace it with the subscriber’s first name when the email is sent. The change might look small, but it makes an enormous difference in the emails you receive, giving the impression of a more customized email. The correct use of these tags assists in building a positive connection with your audience. If subscribers see their personal name or details, they are more likely to open the email and even click on links. Now, this is exactly why personalized emails are much more popular than custom emails. All in all, understanding and using personalization tags is the initial step in making your Klaviyo emails more engaging and effective. With basic tags like the subscriber's name or location, you can start to see an improvement in your email open and click rates. This sets the foundation for more advanced personalization strategies. Personalize Subject Lines for Better Open Rates Subject lines are initial elements a subscribers see, so making them personal can greatly increase your open rates. In Klaviyo, you can use personalization tags to include the subscriber's name or other relevant information in the subject line. For instance, you can use "Hey {{ first_name }}, See What's New Just for You” instead of a common subject like "Check Out Our New Products.” Such an approach gives your email a more personal touch, and people are likely to open it. When people see their name in the subject line, they are more likely to open the email because it feels like it was written specifically for them. And that’s not all! There is a plethora of data that makes your subject line more engaging. All it takes it to look for all those data. For example, you can take subscriber’s location into account and pitch them with a more personalized email. Another example could be using recent activity data. In case the subscriber recently viewed some product on your website, you can create a subject line like "Still Interested in {{ product_name }}? Get It Before It's Gone, {{ first_name }}!" Amazing, right? This not only personalizes the email but also reminds them of something they are interested in, increasing the chances they will click through. By using personalization tags in your subject lines, you make your emails more appealing and increase the likelihood that subscribers will open them, setting the stage for higher engagement and click rates. Tailor Email Content to Individual Preferences After you grab the attention of your subscribers, it’s time to give it a much custom touch. Now, the next big thing is to make the content list of your email more engaging. Klaviyo lets you use personalization tags within the email body to create a more customized experience for each recipient. The third instance is to begin your email with a friendly greeting like, "Hi {{ first_name }}, we noticed you enjoyed browsing our selection of {{ category }} products!" This approach makes the reader feel acknowledged and valued. Using personalization tags effectively is important as it helps subscribers make an informed decision about further purchases. For instance, "Since you loved {{ previous_product }}, we think you'll also like these new arrivals." This not only personalizes the email but also showcases products that the subscriber is more likely to be interested in, increasing the chances they will click on the links. Make extra effort to customize special offers and discounts. For example, "As a thank you for being a loyal customer, {{ first_name }}, here's a special 10% off on your next purchase of {{ favorite_category }} items!" This type of customization makes the offer feel exclusive and tailored to the subscriber's preferences, encouraging them to take advantage of the deal. Customizing your email content to align with the preferences and actions of individual subscribers can cultivate a more captivating and pertinent experience, resulting in elevated click rates and enhanced overall email efficacy. Use Behavioral Data for Triggered Emails Employing behavioral data to deploy triggered emails represents a potent strategy for amplifying click rates. Klaviyo simplifies the process of setting up these emails; all you have to do is use its user-friendly interface and other features. With Klaviyo's email templates tailored for such triggers, businesses can effortlessly configure automated emails triggered by specific subscriber actions, like browsing a product page, adding items to their cart, or completing a purchase. Such automation ensures timely and personalized communication, thus leading to greater engagement and driving higher click rates. For example, if a subscriber explores a product page without completing a purchase, you can send a follow-up email containing a personalized message such as: "Hi {{ first_name }}, we noticed you were checking out our {{ product_name }}. Here’s a special discount just for you!" Including a discount code or highlighting product features can entice them to return and complete the purchase. Another scenario involves leveraging cart abandonment emails. In case a subscriber adds items to their cart but doesn't finalize the purchase, you can send a customized email prompting them to complete their order. Take, for example, a message that can send a reminder email: "Hi {{ first_name }}, you left something in your cart! Don't miss out on {{ product_name }}." Including images of the abandoned products and a direct link to the cart makes it easy for them to pick up where they left off. Post-purchase emails are also effective. After a purchase, you can send a thank you email with product recommendations: "Thanks for your order, {{ first_name }}! Based on your recent purchase, you might also like these items." This keeps your brand top-of-mind and encourages further shopping. Utilizing behavioral data to deliver these precise and well-timed emails contributes to a heightened level of personalization, thereby increasing the likelihood of subscriber engagement with your content. Conclusion: Enhance Your Email Campaigns with Personalization Tags In conclusion, personalization tags in Klaviyo email templates are a game-changer for boosting click rates and overall engagement with your audience. By harnessing the potential of personalization, you can establish deeper connections with your subscribers and boost the probability of them engaging with your emails. Just envision receiving an email that greets you by your first name, suggests products aligned with your past browsing, and presents exclusive discounts tailored to your preferences. This exemplifies the impact of personalization tags in practice. With Klaviyo, you have the tools to implement personalization tags seamlessly into your email campaigns. Whether it’s using demographic data, past purchase behavior, or engagement history, there are countless ways to tailor your messages to each individual subscriber. Leveraging the goodness of personalization tags in your email template helps you send targeted and relevant content. It resonates with your audience on a deeper level. This not only leads to higher click rates but also fosters stronger customer relationships and ultimately drives more conversions. So, don’t miss out on the opportunity to take your email marketing to the next level with personalization tags in Klaviyo. Explore various strategies, analyze outcomes, and consistently refine your campaigns to enhance their impact. By adopting the appropriate methods, you'll witness a significant increase in click rates and witness your business flourish. Read Also: How to Integrate Email Marketing With SEO? Your Ultimate Guide To Creating SMS Marketing Campaigns Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

Your Ultimate Guide To Creating SMS Marketing Campaigns

Every marketer would tell you that there are reasons why text marketing continues to become a mainstay in marketing agencies. In fact, both conventional and modern companies highly rely on their efficacy when it comes to reaching out to their target audience. Because when you think about it, every person checks their text message inbox every time they receive a ping. Leveraging communication strategies like an effective SMS marketing campaign allows you to grow your brand more, target more audiences, and even build closer relationships with prospects. There are a lot of things that SMS marketing can help you with in terms of achieving business goals. But before you partake in this marketing tactic, it’s important to understand the concept behind this marketing practice. Use this guide to make successful SMS marketing campaigns. What Is SMS Marketing? It’s crucial to understand first the concept behind this old but gold marketing strategy. SMS marketing refers to a short message service you send to your customers to build relationships with them. It’s important for text marketers to communicate with their target audiences in a respectful and compliant manner. No matter what your business goals are, SMS marketing puts you one step ahead of achieving them. For instance, you can drive more leads, introduce new products, lead them to check your website, and so on. The ideas that you can do with this marketing method are limitless. Compared to email or push notification marketing, SMS marketing has several advantages. For instance, every person who receives an incoming message in their phone inbox will surely take the time to check and read them one by one. While some people might check their emails at least once a day regarding text message inboxes, people often check them as soon as they receive a message. Your message can be concise and clear with SMS marketing. There’s no need for lengthy advertising messages. With brief sentences that can take up less than 160 characters of the SMS limit, you can already deliver what you want to say to your prospects. Choosing The Right SMS Marketing Tool Now, it’s time to understand the tool to use for this marketing strategy. With the advent of technology, there is now text marketing software at your disposal. For one, you can take advantage of Drop Cowboy Ringless Voicemail service and some other brands that offer reliable text messaging as marketing services. Text message delivery depends on the tools and services you choose. Such software comes with pricing plans that fit your marketing budget and goals. Unlike any other conventional marketing promotions like print ads, TV ads, and billboards, this marketing campaign is priced reasonably better. Also, consider partnering with the best SMS marketing service provider to automate your text messages to your target recipients. How To Maximize On SMS Marketing Campaigns As mentioned, a high percentage of people open text messages every time they receive one. By sending promotional messages via SMS, you ensure your customers will read them because they will arrive directly in their inboxes. Check out these ideas in which you can maximize your SMS marketing campaigns. 1. Limited-Time Promotions You can use an SMS marketing strategy to encourage your customers to avail of coupons and discounts or even redeem incentives or gifts. Offering these incentives for a limited time makes them even more effective. Announcing that the campaign only runs on a promo period is an effective call-to-action strategy so your customers won’t miss out on such opportunities. It’s one effective strategy to get your business to high ranks. Considering SMS marketing's high open rate, it’s the most effective way to communicate time-sensitive offers with customers. As a result, you ensure your customers don't pass up a good deal. This yield win-win situations for both the customers and your brand. They get discounted rates, and you could convert your sales funnel more effectively. 2. Reminding Customers One good purpose for SMS marketing is when you could send notifications regarding the recent actions of your customers. For instance, whether they checked your website, changed passwords, or linked different payment modes, an SMS notification will be sent to inform them that the activity is successful. Sending notification messages is essential for many businesses, and they’ve realized how effective it is in retaining customers. By relaying notifications about their recent purchase or online activities, the customers will grow their trust in your brand. It could lead to continuous patronage. Also, they will feel at ease by getting reminders of how your brand is already dealing with their orders or purchases. Receiving reminders is valuable, especially for customers who are always busy with other things and obligations. Make sure your brand is always at the top of your customer's minds. It’s a job that SMS is best suited for. With SMS marketing, you can remind your customers about everything from their most recently liked products to the purchased ones that are going to arrive soon. 3. Order Updates And Confirmation An SMS is also useful for customers to receive updates regarding their orders. Once they make a purchase, a message will be sent regarding the successful transaction. It ensures peace of mind for the customer. Also, the confirmation messages sent via SMS will allow them to use them as proof or evidence regarding their purchase. If products don’t arrive as planned, they can refer to the SMS notification. 4. New Product Release And Launches SMS advertising is also useful for announcing new product releases. It’s the most cost-effective way for marketers to advertise new product launching. Without paying for the expensive talents of celebrities to promote new products, a large number of users will discover your new product offering through the message they can read in their SMS inbox. Using this method will generate buzz and interest, and you could even entice old customers to come back and check out what's new. You can also use SMS campaigns to drive traffic to your website or storefront. Thus, you can simply include a link they can visit to check your new product or any offers. 5. Send Welcome Messages Send your customer a welcome message once they subscribe to your SMS marketing campaign. Companies must start building relationships with their customers. As a result, you will be able to communicate with them right away, as they will know they have been subscribed. It also alerts them to expect a few messages from your end every now and then. There’s no need for lengthy or complex welcome messages. Sometimes short but sweet thank you message about their subscription are already enough for your customers to remember your business. 6. Customer Service Tool SMS is not limited to being a marketing tool; it’s also a customer support tool. In this era where customer service should be at the forefront of any business, SMS strategy can be used to ensure customer satisfaction. It’s imperative that your work processes are as transparent as possible, and you can achieve this by constantly sending them SMS in case necessary. After all, a text message is the easiest way to communicate with pre-sale customers and post-sale tech support. 7. Collect Customer Feedback It’s essential for businesses to receive customer feedback to determine what they are doing well and what they need to improve. And it’s something that’s being offered with SMS marketing. You can send out surveys through SMS, and customers can answer them timely and convenient. There are many ways to create survey forms for them to easily fill out. The key is to attach the link to your SMS. Another option is to ask customers to rate you using a ranking system that’s easy for them to use. 8. Announce VIP Programs By offering a VIP program, you can encourage loyalty among your subscribers and customers. If you want to make your VIP customers feel special, offer them VIP-only discounts. This sense of exclusivity allows your customers to treat your brand with more respect and value. Also, use this program for customers to gain early access to sales and other promotions. One way for them to qualify for your VIP list is to encourage them to fill out a signup link. However, since it’s VIP, make it seems more challenging for them to enter this list. The harder it feels to qualify, the more special and valued they would feel. Tips To Apply Effective SMS Marketing Strategies Applying SMS marketing strategies require effective implementations. When done right, they can produce the best outcomes for your business. Here are some tips to apply effective SMS marketing strategies for your brand: 1. Ensure That Your Customers Opted In Your customers probably already provide you with their phone numbers. However, one common courtesy is to get their approval to start receiving SMS from your brand. Mass texting them without their consent is ethically wrong and will only lead to adverse effects on the customer. Ensure to get your customer’s clear opt-in before starting to send out text message campaigns. Your website or other online channels can allow customers to opt-in to receive text messages. However, you should get a text confirmation before you send them anything. There are ways to get their opt-in consent. One is to make them reply Yes or No to your single SMS regarding SMS subscription. Another way is through your website. They can press a CTA button regarding their receiving SMS messages from your brand. When the user clicks the link in the offer, they can fill out the subscription form and enter their number so they can start receiving your SMS campaigns. 2. Take Time To Introduce Yourself A good practice is to take the time to introduce your brand in any of your SMS campaigns. Chances are your customers don’t know where the messages are coming from. Failing to include your company name or brand name on the message will only forfeit its purpose. Hence, it’s important to include your company or brand name in that short message that you’re sending. 3. Make Messages Fun And Short It’s common for people to use SMS messages to communicate with friends and family informally. Texting should remain fun in your SMS campaign in the same way as a fun communication tool between people. Be friendly and personal with customers to build trust. Use local trending words that are popular with your target audience for the time being. It ensures to catch their interest and make them read your text message completely. The maximum number of characters in an SMS message is 160. With an opt-out option and the need to identify yourself, that's not much to work with. Don't waste any characters, and go straight to the point of what you want to say. 4. Don’t Forget To Use Target Keywords To encourage users to connect with you, you should select contextually relevant keywords alongside simple messages and shortcodes. Using such keywords will allow them to easily remember anything about your brand or company. If they want to research you online, they can use the same keywords found on your SMS. 5. Give An Option For Customers To Opt Out All marketing communications should follow these standards and rules. Much like getting their buy-in, you should also give them the option to opt out and unsubscribe from your SMS campaigns. You are more likely to lose customers if you constantly text them when they do not want to hear from you. Your messages should come with the unsubscribe option, so your customers can freely opt out anytime they want. There are some viable reasons for them to do this. But it doesn’t entirely mean that they won’t be good prospects for you in the future. It’s just that not everyone prefers to get this kind of information via text. SMS open rates tend to be much higher than those for email, so you should also expect a higher unsubscribe rate. After a message is sent, unsubscribes may spike and treat it as a normal occurrence. 6. Be More Informative Than Promotional You should be extremely considerate of your buyers' inboxes since promotional SMS messages can easily be turned off. Therefore, staying informative and interactive is best, and not focusing too much on sounding sales or promotional. A good rule of thumb is to focus most of your communication on order, whether a status update or a request for feedback. Schedule your promotional messages and send them at least only twice a week at a minimum. No one wants to keep receiving promotional messages that are obvious that they want to make money from you. Conclusion You can increase engagement with your target audience by using SMS marketing. Keeping your customers' attention is easier if you market to them where they are most active. Therefore, if your target audience is always in their phone’s SMS inbox, it’s worth considering SMS marketing as part of your marketing mix. Use this guide and wait for results to reflect your bottom line soon. Read Also: Calling Out – How Telemarketing Allows You to Reach a Wider Audience How To Move Your Career In Social Media Marketing Up A Gear? Best Marketing Strategies For Lawyers In Houston

5 Ways Marketing Strategies Will Change Post COVID-19

1. The Importance of Online Presence:

2. The Emergence of Social Media:

3. Video Marketing:

4. Customer Retention and Loyalty:

5. Less Is More:

Conclusion:

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Content Marketing Mistakes You Shouldn’t Be Making

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Ways Marketing Strategies Will Change Post COVID-19

1. The Importance of Online Presence:

2. The Emergence of Social Media:

3. Video Marketing:

4. Customer Retention and Loyalty:

5. Less Is More:

Conclusion:

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

Follow Us

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