A Well-Oiled Trade Show Machine: The Ones Running the Show

11 December 2018

Trade shows are important to any business. It is the most cost-efficient way to market and it is the best way to reach people, and in order to make it successful, it is vital that all the cogs to the wheel work in perfect harmony.

Integral to the success of the company during a trade show is the show booth. However, a lot has already been said about the stands. What is normally overlooked is the people who man them, and the staff that makes the exhibition booth decoration in Las Vegas work. Without these individuals, your booth, no matter how beautiful it looks, it will be a disaster.

On the other hand, staffers should not just be assigned nonchalantly. Serious thought should be put into picking them. Then, there is the question: How should you pick the ones to man the stations?

MIND YOUR LANGUAGE:

Not the words spoken any staff member helping run a business can manage to strike a conversation. Also, most of the time, we are mindful of the words we use in front of clients. What you should look out and be mindful of is your non-verbal communication because this has a huge impact in the performance of your company.

Certain tips that you should remind your staff members:

Always pay attention to visitors, even those who are not stopping by
Have a pleasant mood every time you are in front
Talk to clients and not with your colleagues, unless needed
Listen to your customers
Greet them politely, with enthusiasm, and graciously express gratitude regardless if a deal was struck or not
Avoid showing signs of being lazy i.e. leaning over the exhibition booth decoration in Las Vegas
Smile

These are things that should be instilled in staffers already, but these simple things tend to be overlooked when in a pressure-packed area. So, they may just be reminded every now and then, or, pick those who are already innately doing these to avoid making any accidents.

KNOW YOUR ROLES:

It would not hurt if everyone has their specific roles to cover. At least this way, someone is always there to cover certain topics at any time. Although, all staff members should at least know the most basic answers to any query, but they should also know who the client can talk to if it goes beyond their field. That is why, the stand should always be manned by someone who is an expert about the entire operation.

Being a master with one role is better than knowing everything but knowing all the answer to one.

NOT A TIME TO DINE:

This is not saying that staff members are not allowed to eat or drink. However, showing attendees food and drinks left around the exhibition booth decoration in Las Vegas just appear unprofessional. Eat at your own time, and if it cannot be avoided, do not leave any trace that visitors can see. Showing a professional and serious brand is huge in a trade show, and food visible to the public just makes you a slob.

Staffers are just as important as the booth itself. Every piece of the wheel should turn perfectly to make a well-oiled machine, and ensuring a good staff is adamant to have a successful day.

Read Also:

Featured Image: xibitsolutions.com

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3 Reasons Why Businesses Find Application Fraud So Devastating

There are all kinds of businesses for which individuals have to fill out applications. You might have a banking app, for instance, and someone wants to fill out an application so they can purchase a CD or open a new checking account. You might have a website set up with a paywall, and some individual is trying to apply for membership. There are many more business models where people try to fill out applications to become members, purchase things, get in line to buy new products coming out, and more. If they can fill out an application with no issues, it benefits them since they can get what they want, and it helps the business since it can generate revenue. However, application fraud does exist, and it can harm a business entity significantly. In this article, we’ll explain what application fraud is, and we’ll go over some reasons it can devastate a business if that company can’t figure out a way to identify and block it. What Exactly is Application Fraud, and Why Does It Happen? There are all kinds of ways to block application fraud, such as AI machine-learning fraud protection. Before we talk about any of that, though, you should understand exactly what we mean when we use the term “application fraud.” Application fraud occurs when a malicious individual or entity tries to sign up for a new account. They might do so on a website or through an app. They will usually use stolen or synthetic identities to do so. They might sign up for a single fraudulent account, or they might create and run programs that try to activate hundreds or even thousands of new accounts at the same time. But why would anyone do that? Profit is one reason. Someone might sign up for thousands of fraudulent accounts and then use the dark web to sell those activated accounts for a much lower price than the business would charge. Mischief is another reason. Someone might try to activate all of those new accounts because they like destroying a company and tearing down what the business has tried to build. Some hackers are essentially anarchists, and they try to demolish legitimate businesses for no other reason than because they can. Now, let’s examine three potential application fraud impacts. A Company Can Lose Money When This Happens: Let’s say that a hacker creates a program that tries to open thousands of new accounts at one time. The accounts they create give those who utilize them access to exclusive website content behind a paywall. If the hacker is successful and sells those active accounts to dark web users, they will start using those accounts. The website, or site network, can potentially lose thousands of dollars or more. If they cannot generate revenue through legitimate, active accounts, then they may have to shut down eventually. Their Site Can Crash: A hacker might also create a program to try to open up lots of fraudulent accounts at the same time, and the website has safeguards in place that can identify and nullify the attack. However, the program might be so pernicious that it overwhelms the website’s defenses. The hacker might not be able to get all of the active accounts that they wanted, but the company’s site can crash. When that happens, it might take their IT department several days to get it up and running again. They Might Have to Pay for Tons of Overtime Hours: In the scenario we just described, the company might have to pay their IT staff lots of money for the overtime hours they are putting in to get the website running once more. They might not even have a regular IT department, in which case, they will likely have to reach out to web developers or IT specialists via Upwork or some other freelancer platform. This will ultimately cost the company money, and though they might have blocked the hacker’s attempt at stealing accounts, that hacker will have the last laugh. The company must still expend both cash and resources trying to bring their site back online. Application fraud can be problematic, but entities do exist that can help companies that are dealing with it. For instance, you can reach out to an entity that has AI-enabled software that can detect these attacks as they happen. They use advanced algorithms to zero in on the attack and stop it before it can go into effect. The Role of AI in Detecting and Preventing Application Fraud Application fraud is a problem that every business faces, regardless of size. Whether it’s a person using fake or stolen information to open an account or a hacker trying to create thousands of fraudulent accounts at once, the impact can be significant. And Artificial Intelligence (AI) is helping businesses more effectively detect and prevent application fraud than ever before. But what is AI? And how does it stop fraud? How AI Helps Prevent Application Fraud Fraudsters often try to trick systems by creating fake accounts, using stolen identities, or running automated programs that generate multiple applications at once. Traditional methods of fraud detection, like setting up rules that flag suspicious behavior (e.g., if someone opens multiple accounts in a short period), can catch some fraud, but they often fall short. Fraudsters are always coming up with new tricks to bypass these rules. AI, on the other hand, also analyses but not according to strict pre-determined rules. It analyses real-time patterns and can catch even the tiniest of hastily hidden needles that may escape older systems. Here are some ways how AI can stop application fraud: Real-Time Detection As applications come in, AI analyses them and looks for mismatched personal details. This could be within themselves or from other sources. For example, strange relationships between entities, strange activity, or use of synthetic identities (fake identities created based on stolen/made-up information). Since AI can analyze fast enough, it flags these suspicions in real-time and helps companies shut down a fraudster before they have a chance to attempt fraud. Recognizing Patterns of Fraudulent Behavior AI learns from past incidents of fraud. For example, if fraudsters often use certain email domains or apply for accounts at specific times of the day, AI can pick up on these trends and flag them in the future. The more data AI systems are exposed to, the better they become at spotting fraudulent behavior, even if the fraudsters change their tactics. Blocking Automated Fraud Attempts Some fraudsters use bots (automated programs) to create thousands of fake applications in a short time. AI can easily spot when an abnormal number of applications are coming in from a single source. Or, when bots are generating these applications based on behavior patterns that differ from human activity. Once it’s been determined that fraud is occurring, AI can block these attempts so that you don’t have to deal with this type of fraud further down in your process. Improving Over Time AI’s biggest advantage is its ability to learn and improve. The more it is exposed to fraud, the more it understands new types of fraud. Traditional methods require manual updates and are often redundant when confronted with evolving fraud. Read Also: Why Do Businesses Need Lawyer’s Advice? Why Your Business Needs Call Center Tracking Major financial problems that can affect a new business Why OKRs Help Businesses Grow and Improv

Courses For Entrepreneurs Are Worth It – Here’s Why

Being a self-proclaimed entrepreneur is hard. At first, you think it’s okay as long as you have a strong drive for success and an indestructible morale. However, as time goes by, you realize that there are simply things that won’t go as you expect no matter how much you will them too. All too often, a determination that borderlines stubbornness is not exactly the trick to getting what you want. More times than not, what you need is to do things the old-fashioned way – putting in lots of time and effort to better yourself in the field of entrepreneurship. Do you know how people always say “learning never stops”? Well, it’s true. It never does. Most of us seem to have this misconception about finishing college. We all tend to think that the end of a course is the end of all scholarly hardships. But let me tell you something: That is hardly the case – ever. Learning doesn’t stop at any one point. It doesn’t stop when you graduate from primary, secondary, or tertiary levels. Heck, it doesn’t even stop after you’ve acquired your Ph.D. You see, the world’s information is vast and ever-evolving. This is why you’ll never reach the end of it. The only thing you can do is to keep learning and adapt to the changing times. Of course, if we try to take in information all at once, our minds will probably explode. There’s only so much we can take after all. This is why instead of trying to digest everything all at once; I suggest that you practice “selective learning.” How Can You Improve Your Entrepreneurial Skills? Are you familiar with the expression Jack of all trades but master of none? This is exactly the kind of person you wouldn’t want to be. A jack of all trades is a typical person that is capable of learning and doing almost everything he tries a hand at – but only to a certain extent. It means that he is knowledgeable about many things but he is never considered an expert on any of them. It’s like a plumber who can fix a sink but can’t fix a toilet; a carpenter who can fix a chair but not a table. Or, you could be an entrepreneur who can sell silver but not gold. Does this make any sense? A jack of all trades may be capable of a lot of things which is great but it is also because he knows far too many things that he can’t just focus on mastering one (read more). He is constantly in a state of confusion. And in the real world, being a “Jack” won’t cut it. Nobody is going to pay you for being an “almost” expert at something. It’s either you’re an expert or you’re not. The same thing goes with entrepreneurship. Why Take Online Courses? If you are hoping to get anywhere with your business career, you have got to stop being a Jack. If you want to sell, you have got to raise the bar for yourself. Dedicate most of your time and energy in trying to become the best entrepreneur that you can be. You see, legends don’t just happen – they are made. And you too can become a legend of your own in the field of business if you work hard enough. The very first thing that you should look into is taking online courses for entrepreneurs. Marketing, PR, Social Media Advertising, Public Speaking, Product Pitching, SEO, and Digital Marketing are just a few of the many supplementary classes you can attend to further enhance your entrepreneurial skills and abilities. The more you learn about entrepreneurship and the more you immerse yourself into the reality of becoming a successful businessman, the closer you are to making it all happen. You know what they say, if you want it, claim it. Yes, claim it as if it was always yours from the very start. Again, heed my advice: If you want to be an entrepreneur not just in name but in skill as well, take online courses. It’s your best bet to becoming better at what you do! Read Also: Quit The Rat Race: 5 Tips For Becoming An Online Entrepreneur Five Traits Of Successful Entrepreneurs You Should Develop 5 Key Leadership Skills For Entrepreneurs

How to Retain Your Top Employees While Growing Your Business

Being the CEO of any business enterprise usually requires you to wear lots of different hats — one minute you are in charge of marketing, followed by accounting, and then customer service after lunch. However, the role that most entrepreneurs tend to struggle with above all others is hiring. The hiring process can be tedious and time-consuming, so once you have found the right person for the job it is imperative that you can retain their services for as long as possible. Of course, when you are trying to run a business, this is often easier said than done. Luckily, Victor Mitchell has listed some things that you can do to incentivize your best employees to stick around, such as: Recognition: As an entrepreneur, it is extremely easy to get caught up in the hustle and bustle of the average work week. Before you know it, you have made it all the way to Friday, and you have barely spoken to your employees at all during the week. However, if you want to retain your best employees, you need to make a conscious effort to take some time out of your day to speak with them and let them know that they are doing a good job. A simple pat on the back can go a long way. You can even arrange a larger quarterly or annual awards ceremony where you hand out some certificates or trophies for added recognition. Compensation: Though employees and employers alike often try to ignore the issue, money is always going to be one of the main reasons why a person might decide to join or leave a company. This does not mean that you need to pay your employees way over market value to retain them, but it does mean that you should at least make sure that they are receiving a fair compensation package relative to the work they are doing. Markets shift and employees learn new skills, so make sure that their compensation package reflects their real value or they may begin to look elsewhere. Flexibility: For many skilled positions, it isn't necessary for the employee to be sitting at their desk in the office from 9 a.m. to 5 p.m. As such, your employees are likely to be appreciative of a little flexibility when it comes to their work schedule. You could allow them to work from home occasionally, or will enable them to create their work schedule (within set parameters). Your employees are likely to find it difficult to replicate this kind of flexibility at another workplace, so they will be much more likely to want to stay in their current jobs instead. Of course, it is important to remember that employee retention is an art, not a science. This means that you will ideally take the time to get to know the specific needs and desires of your employees before launching any retention initiatives. After all, there is little point in offering a raise to an employee who wants to be able to work from home more often. However, by speaking to your employees about their preferences and employing some of the tips contained in this article, you will find that your best employees are much happier and willing to stick around for much longer. Read Also: Is Your Company Offering Enough To Potential Employees? Don’t Do The Math: 5 Reasons Outsourced Bookkeeping Services Are The Right Choice For Your Business

A Well-Oiled Trade Show Machine: The Ones Running the Show

MIND YOUR LANGUAGE:

KNOW YOUR ROLES:

NOT A TIME TO DINE:

Tips For Finding A Joint Venture Partner

5 Things Most People Don’t Consider When Starting Their First Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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3 Reasons Why Businesses Find Application Fraud So Devastating

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A Well-Oiled Trade Show Machine: The Ones Running the Show

MIND YOUR LANGUAGE:

KNOW YOUR ROLES:

NOT A TIME TO DINE:

Share this Article

Tips For Finding A Joint Venture Partner

5 Things Most People Don’t Consider When Starting Their First Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related