A Well-Oiled Trade Show Machine: The Ones Running the Show

by

11 December 2018

Business

Trade Show

Trade shows are important to any business. It is the most cost-efficient way to market and it is the best way to reach people, and in order to make it successful, it is vital that all the cogs to the wheel work in perfect harmony.

Integral to the success of the company during a trade show is the show booth. However, a lot has already been said about the stands. What is normally overlooked is the people who man them, and the staff that makes the exhibition booth decoration in Las Vegas work. Without these individuals, your booth, no matter how beautiful it looks, it will be a disaster.

On the other hand, staffers should not just be assigned nonchalantly. Serious thought should be put into picking them. Then, there is the question: How should you pick the ones to man the stations?

MIND YOUR LANGUAGE:

Not the words spoken any staff member helping run a business can manage to strike a conversation. Also, most of the time, we are mindful of the words we use in front of clients. What you should look out and be mindful of is your non-verbal communication because this has a huge impact in the performance of your company.

Certain tips that you should remind your staff members:

  • Always pay attention to visitors, even those who are not stopping by
  • Have a pleasant mood every time you are in front
  • Talk to clients and not with your colleagues, unless needed
  • Listen to your customers
  • Greet them politely, with enthusiasm, and graciously express gratitude regardless if a deal was struck or not
  • Avoid showing signs of being lazy i.e. leaning over the exhibition booth decoration in Las Vegas
  • Smile

These are things that should be instilled in staffers already, but these simple things tend to be overlooked when in a pressure-packed area. So, they may just be reminded every now and then, or, pick those who are already innately doing these to avoid making any accidents.

KNOW YOUR ROLES:

It would not hurt if everyone has their specific roles to cover. At least this way, someone is always there to cover certain topics at any time. Although, all staff members should at least know the most basic answers to any query, but they should also know who the client can talk to if it goes beyond their field. That is why, the stand should always be manned by someone who is an expert about the entire operation.

Being a master with one role is better than knowing everything but knowing all the answer to one.

NOT A TIME TO DINE:

This is not saying that staff members are not allowed to eat or drink. However, showing attendees food and drinks left around the exhibition booth decoration in Las Vegas just appear unprofessional. Eat at your own time, and if it cannot be avoided, do not leave any trace that visitors can see. Showing a professional and serious brand is huge in a trade show, and food visible to the public just makes you a slob.

Staffers are just as important as the booth itself. Every piece of the wheel should turn perfectly to make a well-oiled machine, and ensuring a good staff is adamant to have a successful day.

Read Also:

Featured Image: xibitsolutions.com

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Third Party Lab Testing

Making the Best from Third Party Lab Testing

Venturing into the hemp market? Like other niches, there is no doubt that your goal is optimizing profit and growing your enterprise. However, the cannabis niche is a bit tricky because it is pretty new, resulting in an influx of poor-quality products. Although the Farm Bill Amendments of 2018 opened the door for all, it is now apparent that you cannot simply trust the products because they are labeled the "best." To be sure of identifying the best cannabis products, you need to move one step ahead and use third party lab testing. These are accredited independent labs that are allowed to help people test the content of their products. While testing the cannabis products is the primary goal for most traders in the cannabis niche, we will tell you how to use lab testing to enhance your competitive advantage. Use the 3rd Party Lab Tests to Check the Cannabinoid Profile One of the key issues that the FDA has noted with cannabis products is that some of them have false information on their labels. In one of the recent cases, the FDA reported that some cannabis products had CBD levels lower than manufacturers had indicated on labels. Because the bulk of clients looking for cannabis products intend to get their therapeutic benefits, you do not want to sell them products with wrong info. Third-party lab tests help you to check the cannabinoid profile, which shows the different cannabinoids and their quantities in a sample. When you notice a product with false information, it implies that a supplier or manufacturer cannot be trusted, so keep looking. Check for the Presence of Harmful Components According to the FDA, every product being released into the market should be carefully produced and proven to be harmless to the user. However, some cannabis products contain products that can be dangerous to the human body. For example, if a cannabis product contains heavy metals, your clients are at risk of suffering from serious cell-structure damage. Other harmful components that can be found in a cannabis product include bio-contaminants, pesticides, and organic solvents. When you subject your hemp product to third party lab testing, the results will show whether there are dangerous components that can harm users. If the harmful components are in qualities that are higher than what is legally allowed, the best idea is not stocking that product. Instead, keep checking until you identify the hemp products that are safe. Tell Clients about the Tests in Your Profile When you take your products for testing by independent laboratories, make sure to tell your targeted clients. This will help you to stand out because clients will be sure that they are buying high-quality cannabis products. They will also refer to others, meaning that your sales and profits are likely to grow. The emerging cannabis market has proven to be challenging for traders because not all products available for sale can be trusted. However, you can use third-party laboratory testing to ensure you stock high-quality products and strengthen your brand. Read Also: What is Cannabis Oil and how does CBD Oil Work? The Benefits of Drug Testing in the Workplace using Drug Test Cups

READ MOREDetails
ROI on CMMS

How to Improve your ROI on CMMS?

CMMS has changed the way businesses track assets, manage work requests, scheduled maintenance services and manage their inventories. The system not only organizes but it also simplifies and automates all your maintenance operations to the advantage of your business. They have proved to be a very solid investment for businesses because of what they stand to offer. Unlike in the past when such systems were seen as a luxury by organizations, this mentality has recently changed. Every business strives to have the system installed in order to streamline its operations and be able to compete with the rest. The incorporation of CMMS software into a business' operations introduces the organization into a new world of great possibilities. Regardless of how solid a system is, it at times needs improvements. The same notion applies to CMMS. In as much as the system promises to deliver improved productivity but if the system is implemented properly, its potential can still be harnessed. This article will elaborate on the different ways CMMS can be improved in order to maximize its returns on investment. Examining your asset management facilities: Asset management is one critical area in any organization which requires special attention. A well-configured CMMS system should be able to guarantee that all your assets are kept in check. There are a number of advantages associated with running an asset management facility including the possibility of your team making the right and most importantly informed decisions regarding asset repairs and maintenance. Besides that, the facility can also help give statistics on the number of times a machine has broken down which can then allow you to perform preventative maintenance on the same to avoid recurrent costs. To improve ROI on your CMMS you need to properly configure the facility. Instead of having a few personnel tracking the health of equipment, you can opt to involve as many machines as possible through all your departments so that you can make the most. This is supported by the fact that research has revealed that in order to extend the lifespan of an asset, you need to increase the frequency of asset management professionals entering into the system. How well are you tracking both your orders and inventory assets? The best part about CMMS is that it will allow you to track both your work orders and inventory assets from anywhere. This is made particularly possible by the fact that the system manages to keep all this information in one centralized location thereby granting you access to the same on a need basis. When your workforce is properly managed, it will increase efficiency in as far as your work orders are concerned, reduce incidences of being offline and ultimately improve on your productivity. Make it your priory to perform routine checkups of your team's daily work orders to keep them on track and ensure that everything is flowing seamlessly. Remember that systems are managed by individuals and how effective you'll be at running your CMMS is ultimately how profitable you'll turn out to be. The beauty of it is that you do not have to do all these monitoring of work orders and inventory assets from your office. Even when outside the office, you can still manage to track the orders and ensure that your employees are adhering to the set standards. Read More: Why Your Business Needs Call Center Tracking. 6 Tips to Help Your Business Stay Ahead of the Competition.

READ MOREDetails
Strong Governance Culture

Benefits Of A Strong Governance Culture For Your Business

Governance focuses on a company's performance and accountability. It is one of the pillars of GRC. What is GRC? It stands for governance, risk management, and compliance. Since there are many things that companies have to comply with at any given time, some have opted for a GRC software that integrates all its aspects. The benefits of having an accountability culture are diverse. Here are just a few of them Promotes Stakeholders Confidence: Investors, shareholders, employees, and customers rely on the company to maintain certain standards only through such a culture can companies maintain the confidence of all stakeholders. Partners can rest assured that everything goes through set out processes. Nobody is cutting corners. Issues of fraud, corruption, and pilferage never arise. It Ensures a Culture of Compliance: Firms must comply with many state and federal regulations. Sometimes they also have to comply with international statutes and codes. A company that has a definite way of operating cannot worry about issues relating to procedure. Employees know what to do at all times. They also know how to do it. The outcome is a standardized service that everyone can count on. Anyone messing around with the set way of life is directly liable of his or her actions. An employee in a company that does not have the standard way of operating can claim ignorance. The staff cannot do that when there is deliberate effort to train them on how to do things. Minimizes Risks Thereby Improving Profitability: Issues of corruption and malpractice often lead to unmitigated disasters. Corruption scandals among company officials can tarnish the name of the company. Companies globally respond negatively to lousy leadership. On the other hand, companies rely on responsible leadership to grow. A company can minimize risks associated with noncompliance and corruption. Promotes Meritocracy and Fairness: A company ought to have certain standards that permeate throughout its ranks. That is what GRC is all about. If it is suppliers, they should meet a certain criterion before they can supply. To work for the organization, one must have certain minimum standards. In such an You either merit being part of the company or not. This practice promotes fairness and justice within the firm. An employee knows what to do to get a promotion. This process advances healthy relationships between managers and other stakeholders. Enhances Social Outlook of a Company: Society plays a significant role in the affairs of any company. Customers come from the community, so are suppliers and authorities. Stakeholders expect a company to have a clear moral code. Customers want a company that they can trust. They don't want a company that can decide to use substandard or unethically sourced raw materials. Society expects the company to stay away from public ills such as smuggling. Companies that meet such expectations have an excellent social reception and outlook. It Gives a Company a Competitive Edge: Ethical companies want to engage with their counterparts. If a company commits to GRC standards, it can find suppliers, customers, and partners who have similar aspirations. Conclusion: Standards start from the top. When the corporate board adheres to GRC, the whole company becomes part of the plan. Read Also: Building Your Business Profile Is Easier Than You Think How To Successfully Turn Around Struggling Companies

READ MOREDetails