What Can Financial Services Copywriting Help You With?

Published on: 02 December 2023 Last Updated on: 04 December 2023

Content creation can be quite challenging. It is because each business has its own needs, and it’s important to tailor the messaging accordingly. However, financial sectors are a bit tricky, and the writers are required to make the topics simple and digestible. You can find out more about this industry when click this URL.

Topics that are quite complex should be accurate but interesting. And, of course, they should optimize everything while being mindful of the brand’s audience and voice. Fortunately, you can get started with landing pages, blog posts, website content, marketing emails, sales copy, and white papers. Here are some of the things that you need to know about.

Gearing The Content Towards A More Targeted Audience

Every reader has a completely different way of consuming content. It is as if you’re attempting to write universally; everything is going to be generalized and uninteresting. What makes sense to the managers of a Fortune 500 company may not have any impact on the investors. They (investors) are just exploring various investments for the first time.

Have a highly targeted audience and know the problems that they are dealing with, their goals, hopes, dreams, concerns, and fears. They might want to save up for their child’s college fund, grasp concepts regarding ETFs, or be better at budgeting. Whichever is the case, you need to be able to write something compelling that provides value for years to come.

Tailored For SEO

Search engines like Bing or Google are playing a critical role in the success of many businesses today. They can help you rank higher and ensure that you have content that’s easy to read. They are going to effectively push down the readers toward your funnel. The writers from a legitimate financial services copywriting agency can help you utilize white spaces. They help you create engaging headlines, optimize your title tags, and make your pages easily scannable.

Quit Being Humble

Nowadays, you need to tell others what makes you unique and special. If you have existing financial stats, utilize them and ensure that people know that you’re an expert in something. Shout them at the top of your lungs and display them on your current emails, website, or existing copies.

Highlight the number of assets that you have and your sales through the years. Also, highlight the big names that have partnered with you, and the client returns. Let everyone know that they can trust you with their finances, time, and other resources. It would be best if you have case studies on the subject and you have given lectures about proprietary software. They are essentially a game-changer in the marketplace.

Strangers and other potential buyers often demand social proof, and if you can get reviews from previous clients, be proud to display them. Tell your audience about what makes you the best, and get ready to be seen by the right people.

Elements That Are Effective In Copywriting

Understand your audience, and this should be the first thing that you need to do. Identify what they need and tailor your offers accordingly. They should be able to resonate with your messaging so you can have a good chance of cutting through the noise.

Another important element is tone since financial services often deal with complex topics. Strike the right balance between professional and approachable, and you’ll want to convey expertise while also making sure your content is accessible and engaging for readers of varying levels of financial knowledge.

Call-to-action can also be an added element where you tell your audience what you want them to do next, whether it’s signing up for a newsletter, scheduling a consultation, or exploring more products or services on your website. A clear and compelling CTA can significantly increase conversion rates.

Effective financial services copywriting combines understanding the target audience, using an appropriate tone that resonates with readers, and including strong CTAs that drive action. Mastering these elements in your copywriting efforts can help you on your way to achieving success in promoting your financial business. Read info about CTA on this webpage: https://dictionary.cambridge.org/us/dictionary/english/call-to-action.

Finding A Talented Expert

Define Your Needs: Be accurate and specific on the topics that you want to require and research the assistance that these companies can provide. You can then narrow down your options by checking the skills of the copywriter and their expertise in the specific niche that you want.
Relevant Experience should be a Preference: Previous works and portfolios of the experts will matter. They should be able to provide you with compelling content that’s related to finance. Those with case studies should also be prioritized so you’ll know that you have a higher chance of achieving success.
Check References and Testimonials: Don’t hesitate to ask for references from past clients or colleagues who have worked with the copywriter before. Testimonials can provide valuable insights into their professionalism, reliability, and quality of work.
Assess their Writing Style: Each copywriter has a unique writing style, so make sure it aligns with your brand’s tone and voice. Request a sample or test assignment to evaluate how well they adapt to different styles and communicate complex financial concepts.

Additional:

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

View all posts

10 Reliable Free Currency APIs For Your Business

In today's globalized economy, businesses are constantly engaged in international transactions and dealing with multiple currencies. Accessing accurate and up-to-date currency exchange rates is crucial for seamless financial operations, informed decision-making, and ensuring the accuracy of financial records. This is where currency APIs come into play. Currency converter API (aka. exchange rate API) enable businesses to retrieve real-time exchange rates and perform currency conversions effortlessly. They provide a direct and reliable channel for accessing currency data. Hence, eliminating the need for manual data collection and ensuring the accuracy and timeliness of information. Why is reliable currency data crucial for businesses? Accurate currency information is vital for various financial activities, including e-commerce, international trade, travel and hospitality, investment analysis, accounting, and risk management. It enables businesses to calculate product prices, manage inventory costs, track revenue and expenses, and evaluate profitability across different markets. However, with numerous currency APIs available, it becomes essential to identify reliable data sources that suit your business requirements. To help you navigate the options, we have curated a list of 10 trustworthy and free currency APIs that offer reliable and accurate exchange rate data. Let's learn about them. What Is A Currency Converter API? A Currency API Convertor allows applications to retrieve real-time or historical currency exchange rates, perform currency conversions, and access other currency-related data. It acts as a bridge between different software systems, enabling seamless integration and communication. Let’s read about some of the most popular currency APIs available today. What Are the Ten Best Currency APIs Available In the Market Today? Here are the ten most reliable currency APIs. Fixer.io Source: https://fixer.io/ Fixer API is a popular currency API that provides real-time and historical exchange rates for over 170 currencies. This API comes with 6+ years of experience and rock-solid data sources, making it a reliable API. As a result, thousands of developers trust this API worldwide. It offers reliable data retrieval through a RESTful API and supports multiple integration options. Fixer API offers free and paid plans, with pricing details available on their website, catering to businesses of all sizes. Currencylayer Source: https://currencylayer.com/ Currencylayer API is a popular choice for businesses seeking reliable currency data. With access to real-time exchange rates for 168 currencies, it offers features like historical rates, time-series data, and conversion capabilities. You can try these API endpoints available on their website. While it offers a free plan with limited features, its premium plans provide more comprehensive options tailored to specific business needs. Pricing starts from $14.99 and goes up to $99.99. There is also a custom plan for users. Exchange Rates API Source: https://exchangeratesapi.io/ Exchange Rates API is a reliable currency API that provides access to real-time and historical exchange rates for over 200 currencies. Moreover, the API gives 250 free requests monthly. It is a simple, quick, and reliable API with pricing starting from $9.99. This API uses over 15 exchange rate sources to bring accurate data for the users. Open Exchange Rates Source: https://openexchangerates.org/ Open Exchange Rates is a popular currency API provider offering accurate and up-to-date exchange rates for over 200 digital currencies. With various integration options, it enables seamless data retrieval and currency conversion. Businesses like Shopify and Etsy also benefit largely from the Open Exchange Rates API. The pricing starts from $12 per month. You can also choose the unlimited plan that costs $97 per month. XE XE API is a widely trusted currency API that offers real-time exchange rates and historical data for over 210 currencies. Its easy integration allows businesses to access reliable currency data for accurate conversions and financial operations. Pricing for XE API can be found on their website, accommodating different business needs. However, this API is more expensive than other available options. Businesses like Vistaprint and Shopify also trust this API. Currency API Currency API offers a robust set of features supporting 170+ currencies globally. The API gives updated results after 60 seconds. This simple and reliable API comes with 300 free credits per month. The prices range between $9.99 and $74.99 per month. You can also get a custom plan. IBAN IBAN's Forex Reference Suite is a leading currency conversion API in 2023. It sources its data from reputable central banks as well as trusted providers, ensuring the reliability of the information. This API consistently refreshes the currency rates every 10 minutes, offering timely and accurate updates. Access to over 154 currencies enables users to obtain the latest conversions accurately reflecting dynamic market fluctuations. OANDA The OANDA currency converter API allows users to access a comprehensive collection of past data spanning over three decades, encompassing over 200 different commodities, currencies, as well as invaluable metals. This API caters to various professionals, including accountants, auditors, hedge fund managers, and also treasurers. Its primary objective is to deliver precise exchange rates that meet strict financial compliance standards. Currency Converter API Catering to developers of all proficiency levels, this API provides a currency API with three options: a free version, a prepaid service, and a premium solution. The unpaid version, as well as the prepaid service, cater to companies with lower request volumes. In contrast, the payable service is geared towards individuals seeking a robust and ready-to-use currency API for production purposes. Exchangerate.host API When you are searching for an API that is free and has a small resource footprint, it provides real-time and past exchange rates for foreign currencies and cryptocurrencies. The API guarantees an uptime of 99.99% and includes historical data spanning two decades. Conclusion Access to reliable free currency APIs is a game-changer for businesses operating in a global economy. These APIs provide accurate and up-to-date currency exchange rates. Hence, allowing businesses to streamline financial processes, make informed decisions, and ensure the accuracy of their international transactions. The ten reliable free currency APIs mentioned in this blog offer a range of features and data that cater to different business needs. By leveraging these APIs, businesses can reduce errors, save time and resources, enhance customer satisfaction, and gain a competitive edge in the global marketplace. So, take advantage of these powerful tools and unlock the potential of seamless currency data integration for your business's success. FAQs Is There a Free Currency API? Several free currency APIs, such as Fixer, Open Exchange Rates, ExchangeRate-API, and CurrencyLayer, are available. What Is the Free Web Service for Currency Conversion? A popular free web service for currency conversion is XE.com, offering accurate and up-to-date exchange rates. What Is the API for Currency Conversion Rates? The API for currency conversion rates provides real-time or historical exchange rates for seamless currency conversions. Read Also: Why Entrepreneurs Should Pay Attention To Cryptocurrencies In 2021 Crypto Staking: Locking Up Crypto Holdings To Earn Interest Can I Convert My 401k To A Gold IRA?

Cut Risks And Guarantee Gains: Why Real Gold Is Attractive

What is paper gold? When investors talk about paper gold, they’re not referring to a gold leaf, which is real gold hammered into a thin, paper-like sheet that’s used in gilding, stretching gold out for decoration in jewelry, architecture, book-making, and mosaics. They’re talking about gold contracts and derivatives that have been created to make gold trading more mainstream, faster, and profitable for traders who want to go short instead of long. Paper Gold vs. Gold Bullion : What’s the difference between paper gold and real gold bullion? Paper gold is a contract for the future delivery of gold. However, most people who trade in paper gold don’t ever actually want to receive gold bullion. Not only are the contracts rarely ever delivered upon, but there’s also a lot of speculation that they never could be delivered on. That’s because there’s more paper gold out there than real gold bullion. The situation is even more pronounced with silver. Paper gold exists so that gold traders can profit from gold prices going down. When they “go short” on gold, they essentially rent a gold stock from someone who already owns it, sells it at the price of gold today, then buy another gold stock and return it. If the price of gold has gone down, they’ve made a tidy profit. Many believe that the paper gold market is artificially keeping gold prices down, both by inflating the real quantity of gold that can be traded and allowing this type of short-selling. Is Gold Bullion Better? It depends on what kind of investor you are, but if you’re looking into gold because you are risk-averse and you need a conservative asset, yes, gold is better. While many criticize the expense of keeping gold, saying insurance and storage are expensive. But there are also management fees involved in a gold ETF. Plus, you face the counter-party risk of trusting your investment with a fund. When you buy gold bullion from a dealer like Silver Gold Bull, you’re putting your trust in the value of gold. When you buy into a gold ETF, you’re putting your trust in the fund’s management as much as anything. As any investor knows, there’s never such thing as a guaranteed gain. But real gold bullion is about as close to it as you can get. Since modern gold trading began, it’s kept up with inflation in the long term (and done much better than either currency or equities over certain periods). For centuries before then, gold was the preferred way to store wealth. Physical gold bullion is one of the most durable materials on the planet. Thanks to safe and insured online gold buying from online gold companies like Silver Gold Bull, it’s never been safer to save on gold by going online. The risks of holding gold bullion are far lower than paper gold or gold mining stocks in the end. Trust your money in real gold bullion, not paper gold. Read Also : Investors Agree: Gold And Silver Is The Way To Go

What Skills Do Alex Mitchell & His Team of Tax Attorneys Offer?

No matter your tax debt issues, bankruptcy filing concerns, or estate planning inquiries, hiring the appropriate tax attorney will help guide your decisions and plans. Choosing the ideal representative depends upon your specific needs. Tax experts typically work within law firms, accounting firms, or as solo practitioners and specialize in particular areas such as estate, international, or business taxes. Specialties Tax attorneys combine legal knowledge and accounting expertise to assist their clients with complex tax matters. They may work with individuals, business entities, and governments on tax matters - representing individuals in new legislation interpretation or longstanding tax law application cases or representing people facing tax controversies. Tax attorneys can save their clients money by filing returns early or taking advantage of deductions to reduce taxes; they can also appeal court decisions or simply help prepare wills and trusts documents. Before hiring a tax attorney, seek references from past clients as they will give an accurate sense of their abilities, professionalism, and personality. Once your options have been narrowed down further, find out how much their services cost per hour; some offer flat fees while others bill by the hour. Experience Tax attorneys possess expertise in handling various situations and keeping up-to-date on federal and state laws that change frequently, making this one of the most rewarding areas of law practice. You can click the link: https://www.ncdor.gov/2022-tax-law-changes to learn more about local taxes. Tax attorneys serve a diverse clientele, from individuals and small- and large-sized businesses, nonprofits, government agencies, educational institutions, and health care organizations. Some work as in-house counsel for corporations, providing advice on structuring business transactions effectively while managing tax liabilities and adhering to regulations. Tax attorneys offer much more than tax advice and planning services; they also assist clients with disputes with the Internal Revenue Service (IRS) related to taxes. If you are facing an IRS dispute, look for a Raleigh, NC tax attorney with extensive experience handling audits, payments, collections, and negotiations with this government agency, as this allows them to help protect clients against liens, wage garnishment, or property seizures by the IRS. This can help make the process easier. Finding an experienced tax attorney may seem like a daunting task, but asking around can help. Start by speaking to friends, family, and coworkers if any have used one in the past and reading reviews online as well as checking client feedback. Once your options are narrowed down it's important that the person you hire is both experienced and affordable - avoid firms demanding full payments upfront as these might use high-pressure sales tactics and should be avoided at all costs. If you're investing a significant sum, a tax attorney can provide guidance and advice to minimize your tax liabilities while investing wisely so your money grows over time - this advice is especially vital if you're new to investing or have received substantial inheritance or lottery winnings. Tax attorneys can also be invaluable resources when it comes to estate planning. They can advise you on how best to legally transfer assets between generations while minimizing tax payments, as well as help create trusts so your estate doesn't become subject to taxation upon your death. Communication Skills Tax attorneys possess specialized skills that are invaluable for those in need, whether filing their taxes on time, appealing court decisions, or saving businesses money on taxes. Their strong communication abilities allow them to guide clients through difficult financial circumstances effectively. Once licensed, tax lawyers can specialize in multiple fields including corporate tax law, estate planning, and federal income tax. Additionally, they may act as legislative assistants or serve on the staff of congressional committees dealing with tax issues. Many taxpayers require assistance when it comes to navigating the complex IRS codes and procedures or facing legal matters like criminal tax investigations and tax evasion charges. You can visit this site to learn more about tax evasion. Working with an experienced tax professional is often invaluable in terms of saving both time and money by preventing expensive legal penalties from accruing quickly while solving their issues efficiently. CPAs or enrolled agents may offer less extensive help, while tax attorneys possess greater training in dispute resolution and must abide by attorney-client privilege to safeguard confidential information provided to them. Tax attorneys provide assistance for various tax matters, such as audit representation, reducing fines and penalties, and lifting wage garnishments or bank levies. They can also aid small businesses with payroll tax matters and self-employment taxes as well as provide guidance for issues that might impact future growth of their businesses, such as international tax law or securities offerings. Analytical Skills Tax attorneys must possess strong analytical abilities in order to assess complex legal codes, accounting records, and financial data in order to select the most beneficial plans for their clients. Tax attorneys also perform research and analysis on any new laws or changes that might impact tax law, providing advice about their impact on individuals or corporations they advise - another way they help clarify things for their clients and customers. Assuming someone is looking to establish a new business, they may have many questions regarding how the law might impact it. A tax attorney can offer guidance regarding various options and ways in which an entity might be set up in order to minimize taxes and penalties. Tax lawyers also provide services related to mergers and acquisitions to determine how these will be taxed, represent clients in tax disputes with the IRS, assist individuals in managing their own tax obligations using deductions and credits, as well as advise on international taxation issues pertaining to how countries tax their citizens and businesses. There are many situations and circumstances where a tax attorney can come in handy. Whether you are a business owner, have received a sizeable inheritance, or are facing legal repercussions for past taxation mistakes, a tax attorney is trained and ready to help you through. Read Also: Tax Implications For Independent Event Planners The 5 Best Places to Sell Taxidermy Mounts 6 Ways to Stay Sales Tax Compliant

What Can Financial Services Copywriting Help You With?