Ram’s Power Brokers: Who Owns RAM?

28 November 2023

Ram Trucks, an American brand of light-to-mid-weight trucks and other commercial vehicles, is a division of Stellantis (formerly Fiat Chrysler Automobiles). Ram Truck Division (of Chrysler) went as RAM. It was founded in 2010 as a spin-off from Dodge and went with the Ram pickup truck brand. The original Dodge logo was replaced with the Ram Trucks logo. But who owns Ram?

The Warren Truck Plant in Warren, Michigan, and the Saltillo plant in Saltillo, Coahuila, Mexico, are the two locations where Ram 1500 “Classic” trucks are manufactured. At Sterling Heights Assembly in Sterling Heights, Michigan, new series Ram 1500 pickups are manufactured. From the beginning, the brand has been known by the slogan “Guts. Glory. Ram.”

Who Owns RAM: History

Before the 1970s, Dodge kept a distinct truck brand called Fargo Trucks, mostly for use outside of the US. From that moment on, Chrysler sold all of its trucks under the Dodge brand.

After Chrysler filed for Chapter 11 bankruptcy protection in June 2009, Fiat Group acquired a 20% share in Chrysler Group LLC, and Sergio Marchionne succeeded Robert Nardelli as CEO. That year, on June 10, “New Chrysler,” formally known as Chrysler Group LLC, acquired almost all of Chrysler’s assets. The agreement received funding from the federal government in the amount of US$8 billion, or almost 21%.

“World Class Manufacturing,” or WCM, a system of meticulous manufacturing quality, came under CEO Marchionne. A number of products relaunched with distinction and elegance. The divisions that handled Ram, Jeep, Dodge, SRT, and Chrysler split to concentrate on their own identities and brands.

In 2010, Ram Trucks set sail as a Chrysler division, taking the Ram name from the Dodge Ram pickup lineup that is currently on sale. Chrysler claims that the Ram Trucks brand will focus on “real truck customers,” as opposed to irrational buyers who purchase the trucks based solely on appearance or fashion.

When Daimler stopped producing the Dodge Sprinter in 2008, there was a void in the North American market that was filled by the Fiat Ducato cargo van, which is now sold as the Ram ProMaster. Truck sales were to rise “from today’s 280,000 to 415,000 by 2014.”

Recent Past

Chrysler executives have expressed their desire to take on Ram in the semi-trailer truck market. This is possible by Fiat’s ownership of Iveco and the extensive network of Dodge dealers. According to former Ram Division President Fred Diaz, “Ram trucks are not a Dodge model.” Ram trucks are independent of Dodge automobiles. Ram’s vehicle identification number (VIN) will never change from that of a Ram.

To enable Dodge to adopt a new brand identity—one that is hip, stylish, youthful, and vivacious—we must continue to market as Ram. That won’t work for the truck buyer campaign. There should be different themes for the two.”

Fiat increased its ownership of the company on July 21, 2011, when it purchased the Chrysler shares that the US Treasury had been holding.

Diaz left Ram Trucks in April 2013 to take a position as vice president of divisional sales and marketing for Nissan. Reid Bigland took his place.

In January 2014, Fiat Chrysler became a separate corporate entity.

Reid Bigland, the CEO of Ram Trucks, came in August 2014 to oversee the Alfa Romeo brand in North America. Later, Robert Hegbloom would take over as head of the Ram Trucks brand. He was a longtime Chrysler employee who joined the company in 1986. He had previously served as a director for Dodge. Bigland moved to become the CEO of Ram Trucks in October 2018. Not long after, he learned that the division had been fabricating sales figures, and he sent the data to the US government for further examination.

Pop Culture

Having driven a GMC Sierra in the first season, Cordell Walker (Chuck Norris) spent the majority of its existence behind the wheel of a silver Dodge Ram. The truck was part of a bigger product placement arrangement with Chrysler. The villains drove automobiles from rival Detroit automakers General Motors and Ford Motor Company. While the other main characters drove other Chrysler vehicles. Throughout the CBS television series’ run, the Ram received a lot of advertising during commercial breaks.

The two main characters, Bill Paxton and Helen Hunt, used a 1995 red Dodge Ram 2500 pickup truck as their storm-chasing vehicle throughout the 1996 movie Twister.

Unintentionally, Ram Trucks made their way into popular culture on February 4, 2018, during Super Bowl LII. The usage of Rev. Martin Luther King Jr.’s sermon “The Drum Major Instinct” in their commercial was criticized by social media users. It’s advertising for promoting Ram Truck with such a sales was especially troubling.

Content creators on YouTube quickly created spin-offs that presented a more truthful view of King’s sermon and views on advertising. There were “What Martin Luther King Actually Thought About Car Commercials,” “The MLK Super Bowl Ad Dodge Didn’t Show You,” “What Dodge LEFT Out Of Their MLK Commercial In Super Bowl,” and so on.

In Taylor Sheridan’s Yellowstone television series, Ram trucks are the preferred work vehicles of the Yellowstone Dutton Ranch. It has the ranch’s branding and logo on its sides. The trucks come in a range of configurations, with the majority being 2500-series vehicles running on 6.7L Cummins diesel.

When Did Dodge And RAM Split?

After buying Dodge in 1981, Chrysler maintained the most well-liked models, including RAM pickup trucks. Their pickup trucks were marketed as “Dodge RAM” from 1981 to 2009. Following a reorganization within the brand, Dodge and RAM separated into two distinct car lineups.

In order for Dodge to concentrate on creating new cars that could rival models like the Chevrolet Corvette and Jeep Wrangler, the company split into separate entities. Due to this division, the brand was able to produce some incredible standout products. The lineup includes the SUV Durango, the Dodge Charger and Challenger muscle cars. Other fan favorites are also available at the Miami Dodge RAM dealership.

So Who Owns RAM?

Chrysler, the parent company of Dodge, launched RAM as a separate brand for its pickup trucks in 2009. A truck manufactured prior to 2009 is referred to as a Dodge RAM. All pickup trucks manufactured after 2009 are just RAM trucks. The only difference is that their pickup trucks have a RAM branding. While their Dodge cars, SUVs, and minivans remain part of the same company.

Why Did Dodge And RAM Split?

Why, then, did Chrysler split these two brands apart? New models with greater focus came into development thanks to this process. Dodge developed the Dodge Challenger to rival the Chevrolet Corvette sports car. It allows RAM to concentrate on producing more robust builds and more potent engines for Spanaway jobs. The two brands could become more distinct and specialized if they split.

Wrapping Up

It’s possible that your old RAM still has the “Dodge RAM” logo if you bought it before 2009. After the company stopped producing “Dodge” trucks in 2009, all trucks after that time became “RAM trucks.” Additionally, the same owner owns RAM and Dodge. The trucks, however, go by the name of RAM.

If you have thoughts to share or questions to ask about who owns RAM, please leave a comment below. We would love to hear from you!

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Sarmind Safi

Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

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Motorhome Servicing and Maintenance: Your Complete Guide

Your motorhome is not only your gateway to holiday fun, but it is also a road vehicle. To keep yourself and your passengers, and others on the road safe, you need to have your motorhome serviced regularly. Regular servicing helps maintain safe operation as well as the longevity of your vehicle and keeps it in better condition so it retains its value for longer. Here’s what you need to know about motorhome servicing and maintenance. Where Can I Get My Motorhome Serviced? A workshop specializing in motorhomes carries out the servicing. Servicing can often be arranged through the dealership where you purchased your motorhome, and this is usually the most efficient way to get a professional and reliable service. Make sure you carry out the service at the times and mileages recommended by the motorhome manufacturer. In addition to the chassis and mechanical checks, you need to service the living area, which is often called a habitation check. This should also be carried out by a specialist workshop of the motorhome dealership. During this service the engineer should check the heating systems, water supply, gas, and electric systems and the fixtures. They will also check for signs of damp or dangerous wear and tear. It is important to have a regular habitation check since this keeps the vehicle safe as well as making it more comfortable. Don’t forget to book your service early as many workshops are busy during the spring months before the season starts. What Can I Check at Home? As well as the regular professional servicing and habitation checks, you can also keep your motorhome in top condition with maintenance checks. Set up a schedule to spring clean your vehicle on an annual basis; you give the van a thorough clean to remove any build-up of dirt and grime that could lead to deterioration over time. Check the windows and doors for leaks or damaged seals. Damp inside the van can be a problem. If you notice any musty smell or any signs of mould, open all the windows and doors, remove the mould, and give the van an effective airing. Check the water and power systems. Clean water tanks with recommended cleaners and sterilizers. Check the gas system so that everything remains properly connected and there is no damage to any fixtures. Look over the appliances to make sure everything works correctly. Open out the beds and air any soft furnishings. Look at the oil and coolant levels and check the battery of the motorhome. If you don’t use your vehicle over the winter, keep the battery charged by turning on the engine or running the van every six weeks or so. Start the vehicle to check the wiper blade work and that the blades have not perished. You can also check, before you start your first trip of the season, that your paperwork is in order and you have the correct MOT certificate and evidence of regular servicing. Make sure your breakdown cover is up to date and you have the correct insurance cover. Once you have completed all these checks, you’ll enjoy a more relaxing and safer season in your motorhome. Read also: How Car Detailing Can Keep Your Vehicle in Top Shape Contemplating an Aluminium Ute Canopy For Your Four-Wheel Drive Vehicle?

Top Motocross Brands

Every motocross junky has their favorite brands, and there’s a reason brands are so important to riders. You’ve invested in a great ride and solid tires, so you need to invest in quality gear, too. Good gear stands the test of time and comes through when you need it. Here are some of the top motocross brands. Acerbis: Acerbis has been a big name in motocross and adventure bike riding gear for a long time. They have a genuine passion for the game and bring fine Italian craftsmanship to modern designs and durable state-of-the-art materials. As an Italian-based company, you can expect fit and style to be important with their clothing and gear, and you’ll be pleased with the meticulous way everything is shaped and stitched. You’ll also notice how beautifully the vents work just the way they should. Despite the big name and quality offerings, you won’t break the bank with Acerbis, either. Of course, you can find something cheaper if you want, but if you’re thinking about value for money you will struggle to find anything better. Fox Racing: Fox Racing is a leading action brand based to of California. They also have a stellar reputation among the biggest names in motocross. In fact, their 2018 catalog featured Ryan Dungey and Chad Reed, among those willing to give a thumbs up to their brand. Fox mainly does boots and helmets, though they do have some other offerings. Their boots are pricey, but they are also the best that money can buy. Fox has also been listening to its customers and recently came out with a new mid-price boot. Fox is known for their unique boot closure system, flexible shin plates, and floatable cuffs. Their helmets also feature their Multi-Directional Impact protection system and a new, excellent magnetic system for releasing the visor. KTM Powerwear: KTM does it all, really. They’re known for the brightly colored clothes and safety gear, but they also produce all kinds of accessories and even novelties related to motocross and all types of adventure activities. If there’s anything you can imagine you want to compliment your ride, it’s likely that KTM has it. Their clothes stretch and give you room to move while still offering protection. Their neck braces and body armor pieces are now made in partnership with Alpinestars and feature the company’s Tech-Air system. The company is dedicated to producing gear that will give riders the highest technical performance either on the street or off-road. They offer quality items at a variety of prices, so there really is something for everyone. Moose Racing: Moose Racing concentrates on offering gear for the off-road motorcyclist and motocross rider. They have taken some time to get into their groove, but now they have firmly established themselves as a brand that offers durable gear at great prices. Don’t expect anything too fancy here, as Moose Racing is about being straightforward, simple, and versatile. Many motocross riders swear that their Moose Racing suits perform just as well as suits that cost a whole lot more, so Moose suits clearly have excellent durability. Because you are paying a lot less, there are some minor issues to consider. Their clothes feature magnetic closures that work beautifully well at the collars and at the top and bottom, yet the velcro in the middle isn’t always the best. Still, their stuff is amazing for the price you’re paying. There are other companies and plenty of choices when it comes to kitting out you and your ride. Even the most expensive brands do some good sales when the new gear comes out, but remember that when you’re talking about gear for riding, it never pays to skimp. Read Also: The Absolute Best Method To Pick Out Best Subs For Your Vehicle How Does It Feel Like Riding A Bike As Your Passenger?

There Is A Pothole Problem In America – How To Protect Your Car From Damage?

Drivers around the United States are complaining of potholes on the roads. In fact, there is a serious pothole problem in America. The AAA released their recent study report - which reveals that potholes cost the Americans drivers $3 billion a year. A pothole can damage your car other than making your ride bumpy. The suspension system of your car gets messed up when you drive over a pothole. On the other hand, potholes can bend the wheels of your car and puncture them in the process. Pothole-related repair costs can vary depending on the type of damage to your car. RepairPal is a good online tool to get an estimate on specific types of car repairs. Your location and other variables can affect the cost of repairs. In fact, the average repair cost will be around $300. You should contact a mobile mechanic Houston for assistance in this regard. $300 is a lot of money. For that amount of money, you can easily take your family to Disneyland. It is a pity that we have to deal with potholes on our road network since the government is responsible for providing its people with safe roads and bridges for travel. Potholes would make most of you mad. In fact, you should be writing to Congress and telling them to fund the road development projects in your area. There is at least one pothole in your daily commute. In fact, most people are complaining about it. Then there is another one and another one - which go on and on. These potholes are quite annoying and will damage your car upon impact. Public works associations have been repairing a lot of these potholes lately with the assistance of the public. Most potholes need urgent repairs today. You should pressurize the city councils to get the work done immediately. The city is not responsible for the damage caused to your car due to potholes on the roads - unless the work crews were negligent. Since the city doesn't insure the streets, they are not responsible for repairing damaged cars under the prevailing law. The American Automobile Association conducted a survey in 2016 and found out that potholes on the road networks have caused damages to the vehicles contributing to more than $3 billion per year for the last five years. Many public works associations have promised to repair potholes on roads within 48 hours of receiving a complaint from a resident. If you run into a pothole while driving, here are some tips to avoid them - courtesy of State Farm Insurance. Drive on familiar roads. In fact, you can easily avoid potholes when you drive on roads that are familiar to you. Make sure that you travel on roads that are well-lit. You will be able to see the surface of the road while driving in the night when the road is well-lit. Slow down and you can easily spot a pothole and avoid it while driving. Avoid tailgating. It is important that you give yourself time to be able to see the road conditions ahead when driving behind another vehicle. Brake before the impact. When you aggressively apply brakes, there is a greater load on the tires, wheels, and suspension system of the car. This can cause more damage to your car. That is why it is important that you brake at a distance before the impact. AAA provided the following tips: Check your tires for proper inflation at regular intervals. The tires are the main cushion between the wheels and suspension on your car and the pothole. Hence, it is important to check the inflation on a regular basis. Prevent swerving. Use your rear-view mirror before trying to avoid a pothole. It is important to prevent the risk of a collision. Listen for strange vibrations from the car. Pothole impacts can bend or break the suspension components in your car. It may also damage tires and wheels and dislodge wheel weights. Check the wheel alignment. A pothole can affect the steering of the car. It may knock the wheels of the car out of alignment in the process. How Do You Prevent Damages To The Car From Potholes? Driving is all about coping with potholes and traveling safely. In fact, damaged wheels and tires will leave motorists stranded at the side of the road - thereby leaving their wallets empty. The new Ford, Lincoln, and Mercury vehicles go through a stringent testing process in order to prevent damages caused by chuckholes. Ford uses several proving grounds in order to validate its vehicle designs such as Romeo, Mich., and Dearborn, Mich. These grounds are filled with different types of torture devices to test and improve the durability of the vehicle. The engineers at Ford design spare parts up-front to deal with these potholes. They balance these parts for numerous other custom driving conditions. The engineers will tune shock rebound rates in order to keep the wheel and tire suspended to glide over the pothole. This will prevent the tire from dropping into the pothole and impacting the edge of the tire and wheel. Ford Motor Company Offers Drivers Several Tips To Prevent Damage To The Vehicles From Potholes: Keep the tire pressure constant at the manufacturer's recommendation. This will help protect the wheels and tires from being damaged due to the impact of the pothole. Don't swerve to avoid a pothole. It creates a situation where the front wheel and tire hit the edge of the hole at an obtuse angle. This can do more harm than hitting the pothole squarely. If you are safe, don't brake as soon as you see a pothole. Instant braking will compress the car's front suspension and force the wheel and tire down the pothole without gliding over it. In fact, even if you drive very carefully, there is a chance of having a flat tire on the highway. Drive slow to the closest safe area out of traffic. Even though this can damage the flat tire - your safety is more important. If you suspect your car has been damaged or feel a sudden vibration, reduce your speed immediately. Drive slowly until you can safely pull off the road. Inspect your tires for damage. If the tire is flat, replace it with the spare wheel. If you can't find a cause, get your car towed to the nearest repair shop and have a mobile mechanic Houston inspect your car.

Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

Pop Culture

When Did Dodge And RAM Split?

So Who Owns RAM?

Why Did Dodge And RAM Split?

Wrapping Up

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Snowbird Season: Car Shipping For Sun Seekers

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Ram’s Power Brokers: Who Owns RAM?

Who Owns RAM: History

Recent Past

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When Did Dodge And RAM Split?

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Why Did Dodge And RAM Split?

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