Published on: 14 May 2019
Last Updated on: 22 February 2020
For many young people joining the corporate world, it is a daunting place to be. Growing up you were probably a big fish in a small pond, and in many ways, it was a pond that saw you rise to the top based on age more than anything else. A senior at high school or a post-grad at university are the top of the food chain, but when you enter the real world of corporates and career ladders, advancement is suddenly dependent on a whole lot more factors. And if you are coming in at the bottom of the pyramid do you really have the fight for the mail room to board room type rags-to-riches story. If you do, here are some tips to help you make the upwards move.
How to Work your way from the Bottom to the top of the Corporate Hierarchy:
Keep learning:
Don’t think for a minute that you can leave school or university and stop learning. If that is your attitude, then you will never go anywhere. Whatever qualifications you have, you can always get more. If, for example, you have a basic engineering qualification then build on it. Enroll part-time to do your certificate 4 in engineering or look to complete a diploma that plays to your strength or fill a place where you have a knowledge gap. And when it comes to learning don’t think narrowly, think broadly. You might be an engineer but that doesn’t mean you cannot do a course or degree in law or finance or flower arranging for that matter.
Work hard:
Always aim to get to work before your boss and, wherever possible, try to leave once he or she has gone. And don’t just fill time at the office doing nothing, always be productive. Look for work. If all your assigned tasks are done find something else to do. Ask colleagues if you can help. Tidy your work space. Hustle for sales leads. Whatever it is, be productive and work hard. It will get noticed.
Be patient:
It is great to be driven by ambition and the desire to make it to the top but recognizes that it is a marathon and not a sprint. If you tackle it like a sprint you will cut corners and do things that you regret in later years. You want to make it to the top by being honorable and doing it the right way. With the marathon perspective, it is easier to adopt the hungry but steady philosophy. People will respect that.
Get involved:
Nobody likes a loner so work hard to be a team player and to get involved in all areas of the company. Be part of the pub quiz team, play on the netball team, attend events, participate in group discussions. If you are interested and engaged, you will be noticed and appreciated. It is a far cry from sucking up to management, you don’t need to do that, it is simply an opportunity to build relationships at all levels and to showcase your skills, talents, and personality.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
Customer service is the cornerstone of your business's success. It's also the key to keeping the customers you already have.
In fact, companies with a thought-out customer service approach enjoy a 92% retention rate.
If the bulk of your customer service efforts is in the hands of a call center, it's important you make this operation as efficient as possible. To do this, you need detailed information about what's going on behind the scenes.
Utilizing call center tracking is the best way to get this data. Implementing call center tracking software will help show you where improvements need to be made. The result is a better customer experience.
Monitoring your call center can help your business in a number of ways. Read on to learn more!
1. Understand Your Revenue and ROI:
Knowing what products and services are driving revenue is important for any business. It allows you to make decisions about future products and improve ones that aren't doing so well.
By tracking your call center, you know what customers are more excited about and what they find troublesome about your products. You'll be able to see the source of each call to get a better grasp on exactly where most of your profit is coming from.
This data will also help you understand what your return on investment is for the marketing campaigns you're creating for each product. Where your calls are coming from clues you into which advertising channels are working.
Tracking call center metrics makes all this very easy. Detailed reports from your tracking software will lay all this out in an easy-to-read manner.
2. Measure Adherence to Scheduling:
A huge benefit of tracking your call center is a better understanding of the KPI (key performance indicator) of your customer service reps. This information will help you streamline your call center scheduling.
You may be asking yourself how this works. Well, you can monitor inbound and outbound calls, the average length of calls, and the location of inbound callers. All this helps you improve in-house scheduling and reduce the chance of calls going unattended.
You'll also be able to measure the productivity of each rep. You'll then know if your call center isn't robust enough and if certain employees are causing bottlenecks.
All this information helps call center managers create a more well-oiled, effective operation. It also greatly helps with optimal shift scheduling so customers are more efficiently serviced.
3. Refine Marketing Strategies:
Detailed call monitoring provides invaluable information about your customers you wouldn't otherwise have access to.
Such information includes customer loyalty, purchasing trends, and who your potential customers are. Think of call center tracking as a way of becoming more familiar with your target audience.
All this information allows you to make changes and strategize future marketing efforts. It can also give you some insight into which strategies you should do away with.
Your marketing team can use this information to focus their efforts on the right channels. They'll also be able to better understand the strengths of your products and services and emphasize them in advertising campaigns.
All this will have a positive effect on your overall revenue and help maximize your ROI.
4. Recording and Routing Calls:
Call center tracking software provides the capability to record calls between your reps and customers. This feature can help in a number of ways.
First, you'll be able to get a firsthand account of what problems customers are having with your products and services. You'll also be able to tell which products consumers like the best and what elements of your product are the most desirable. This data will allow you to refine your product and make more informed decisions on future designs.
Recording calls will also help you determine which employees need further training and which have the potential for promotion.
Tracking software will also help in figuring out kinks in your routing procedures. This is important, as misrouted customer service calls can lead to a loss of existing customers.
5. Improve Your Quality of Service:
One of the biggest benefits of tracking calls is the effect it can have on the quality of customer service you're providing. You'll be able to pinpoint exactly where setbacks occur in your current operation and remediate them.
Find out how easy it is for callers to reach a solution to their problems. If the process is difficult, you'll need to take means to streamline it.
You can also see what the average wait time is for callers. If you notice customers abandoning the call because of long delays, you know you have a problem. This is where you can use caller id reputation to filter out the callers whom you must prioritize to make the most out of the conversion.
Are you seeing missed calls or routing issues? You may need to beef up your staff or reposition certain employees. You may even find that a virtual receptionist service would benefit your operation.
Whatever solution is right for you, call tracking services can expose areas that need improvement.
6. Cut Down on Employee Turnover:
A high turnover rate causes a loss of time and money.
When you track your call center, you're able to fully understand the skill level of each employee and the overall morale of your department. You can then make changes to your training protocol.
It also provides an opportunity to appropriately place employees in roles more suited to their strengths. All of this makes for a much healthier work environment. It also creates a more rewarding experience for each employee.
These things are key to keeping your turnover rates low.
Boost Your Customer Service with Call Center Tracking:
Knowing what's working and what's not is the first step in creating the best possible customer experience for your business. Implementing call center tracking can allow you to undercover information about your operation so you can make educated improvements.
Call tracking software has come a long way and now offers many features that can help you streamline your customer service process. Look into implementing it for your call center and let your customer experience evolve.
For more articles that will expand your knowledge in the business world, check out our blog.
Read Also:
Top 4 Creative Team Building Ideas For A Call Center Industry This 2016
Email marketing is crucial in driving brand awareness and bringing quality leads to your website.
Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it's essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.
In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.
Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:
Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?
7 Most Common Email Marketing Mistakes
In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.
1. Not Personalizing The Email Campaigns
Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!
Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.
Here are essential arguments to help convince you of the benefits of personalization in marketing.
Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.
Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.
2. Penning Poor Subject Lines
No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.
So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.
Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.
As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience's attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!
3. Not Including ONE, Clear Call To Action
As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:
Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once
Remember, the CTA is the magic button that leads the readers into taking the desired action.
4. Not Looking Professional
The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:
Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language
Professional emails attract higher conversion rates and encourage readers to share your message.
5. Sending Emails from A Donotreply@domainname.com
Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.
Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.
6. Ignoring Mobile
According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.
To optimize your email marketing for mobile, follow these essential tips:
Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails
Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.
7. Wrong Links, Broken Links, Or No Links At All
Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.
Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.
Conclusion
We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.
Read Also:
How Many Jobs Are Available In Real Estate Investment Trusts?
How to Download Game Of Thrones Putlocker Online for Free?
Corporate culture has evolved over the years, as today, gender participation and role see new twists. In the present age, many women own businesses and are running them smoothly. Women now work in authoritative positions and run successful companies.
Being an entrepreneur in the competitive business world requires business owners to demonstrate their A-game all the time. They have to stay abreast with the emerging technology, keep an eye on the market trends and be innovative with their marketing techniques to persuade customers into purchasing their services.
Today, the representation of women in the business world is comparatively better than before. Still, the corporate world is primarily male-dominant. Women juggle many responsibilities and have to put in earnest effort to make a name for themselves.
Modern women understand that entrepreneurship is not for the faint-hearted. Yet, many are courageous enough to take the plunge and venture into the business world. Women can succeed in the business world by demonstrating dedication, being flexible, and having nerves of steel.
Many females have business ideas that they want to turn into reality and earn money through them. Embarking on an entrepreneurial journey is exciting for many females. Still, they also have a flick of fear in their hearts. Below we are stating some tips which will help women overcome their anxiety and succeed in business:
1. Focus on Continual Professional Development
Successful people understand that there is always room for improvement, and they continue to strive for it. Women in the business should keep an open mind and not feel shy about learning something, even from juniors. Technology dominates the modern world, and many practices have been shifted online.
Women entrepreneurs can take advantage of e-education and enroll themselves in online learning business programs. Several prestigious higher educational institutes have now waived off the GMAT requirement, a multiple-choice test, from the prerequisites of MBA admission.
Women who want to make their companies flourish can enroll in online programs. They can search for online MBA no GMAT required programs to equip themselves with the latest business skills. Women who believe in constantly challenging themselves can groom professionally and thrive.
2. Get Skillful People on Board
Entrepreneurs cannot take care of all the aspects by themselves and need to hire several people. They must ensure that they take competent people on board who are well-versed in their fields. Women business leaders must promote open communication and create an inclusive team environment where all employees work together to achieve the common goal.
Besides, hiring professional people minimizes the chances of errors and enhances organizations’ productivity. Competent people know their jobs well and are committed to their companies. Female entrepreneurs must have a strategy for hiring their team and getting skillful people on board.
3. Know your Market
Women entrepreneurs must realize that they cannot run businesses in a vacuum. They need to have a market and in-depth insight into it. Having a clear idea about the market enables them to formulate a business plan, devise strategies, and design their campaigns.
Additionally, it helps them identify their position in the market and determine their competitors. The modern world has provided entrepreneurs with many options. Women business owners can use technology to conduct surveys to learn what their customers want. They can be creative and use other ways to get an idea about their audience and modify their techniques accordingly.
4. Learn to Prioritize
Leaders have one thing in common: they prioritize their tasks and finish the utmost important ones without delay. Women entrepreneurs need to understand the difference between urgent and essential and should focus on significant tasks. The art of 'putting first thing first' helps business owners make their companies thrive as they accomplish their tasks on time efficiently.
5. Carry a Positive Attitude
Women entrepreneurs can do wonders with an ‘I-can-do-it’ attitude. They must have confidence in their abilities and exhibit positive vibes. Entrepreneurs who empower others and have tremendous energy build a positive work environment and impact people in a good way. Another tip is to have positive self-talk as it boosts confidence and gives women business leaders the strength to overcome challenges.
The key is to carry a positive attitude, believe in oneself, and be self-aware at the same time. Women entrepreneurs must not cross the line and be overconfident as it can adversely affect the business. Carrying a positive attitude helps in taking failures in stride and derive learning lessons from them.
6. Learn to Say No
The world has changed massively and has started accepting women as leaders; still, there is a long way to go. Women entrepreneurs have to go through more challenges than their male counterparts. They may have to bear unnecessary pressure, but they need to develop a thick skin and learn to say no.
If they disagree, then they should voice it professionally and should not give in to pressure. Women must realize that giving in the stress and agreeing to something they do not believe in can harm their company in the long run.
7. Take Care of Wellbeing
Women entrepreneurs must realize that they cannot take their health for granted and look after their physical and mental wellbeing. Stress is part and parcel of the business world, and they should learn to manage it. Eat healthy food, be physically active and take proper rest. Good health is critical to succeeding in the cut-throat competition of the corporate world.
Conclusion
Words like ‘shepreneur’ or ‘womenpreneurs’ create a buzz in the business world as an increasing number of women take the plunge and enter the competitive market.
They understand the challenges and the hard work that entrepreneurship demands and give their heart and soul to their companies. Women who are confident about their abilities committed to their cause, and learn from their mistakes put their companies on the path to success.
They should equip themselves with the latest business skills, be strategic and thoughtful about their success, and demonstrate consistency to succeed. With each passing day, more and more women are launching their companies and are ready to do what it takes to succeed in the market.
Read Also:
How Business Leadership Plays an Important Role in Business Success?
4 Business Leadership Skills for Business Success
