YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

Published on: 09 October 2023 Last Updated on: 30 October 2024

In a recent development, YouTube has decided to discontinue its Premium Lite subscription plan, which had been on a two-year trial run. Subscribers to this lower-cost ad-free video viewing option will no longer have access to it after October 25th, 2023.

Launched at €6.99 per month back in 2021, YouTube’s Premium Lite was initially available in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. The plan offered an ad-free viewing experience across all of YouTube’s apps and formats. However, it did not include additional Premium features such as offline downloads, background playback, or access to YouTube Music.

For existing Premium Lite subscribers, this discontinuation leaves them with two choices: return to watching YouTube with ads or upgrade to the pricier YouTube Premium, which includes YouTube Music. YouTube is offering Lite subscribers a one-month free trial of YouTube Premium, even if they’ve had a trial before.

YouTube can now prevent you from using ad blockers on their platform. Additionally, the company will cancel its Premium Lite subscription plan that is available in certain European countries by the end of the month. #BeachSMC https://t.co/Qb1YYOXlgc
— Lillian Nguyen (@LillianN86366) October 7, 2023

To take advantage of this offer, subscribers will need to either cancel their Lite subscription or wait for it to be canceled automatically. It’s worth noting that YouTube had previously increased the prices of its Premium and Music subscriptions in the United States earlier this year. Which is why a number of people canceled their YouTube premium membership.

In an email to its users, YouTube stated, “We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners.”

The discontinuation of Premium Lite has prompted disappointment among subscribers. Premium Lite might not have been widely known outside the select European regions where it was available, but for those who appreciated ad-free viewing without the added features of YouTube Premium, it filled a niche that’s now left wanting.YouTube’s decision to end Premium Lite leaves subscribers with important decisions to make regarding their viewing experience, and the move has sparked conversations about the evolving landscape of YouTube subscriptions.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Is Walmart Open On Thanksgiving? Here Is A List Of What’s Open

Prepare for Thanksgiving with this quick guide on what's open and closed this holiday. Whether you're in need of last-minute groceries, planning to grab a quick bite, or thinking about some holiday shopping, here's what you need to know. Some major players like Costco and Target are taking a break on Thursday, but fear not – options abound. Kroger and Big Lots keep their doors open, although some have reduced hours. According to industry experts, this shift reflects changing consumer habits and a nod to employee well-being. Walmart is giving its associates a break, with all stores closed on Thanksgiving. Similarly, Target and Ross are following suit, keeping their doors shut this year on the holiday. https://twitter.com/USATODAYmoney/status/1727077184932655409?s=20 Costco and Sam's Club won't be luring shoppers in on Thanksgiving either. Meanwhile, Home Depot and Lowe's are also taking a pause. Ace Hardware stores, being independently owned, have varying hours, but many will join the Thanksgiving closure trend, according to the company. Most CVS stores keep regular hours for those needing some pharmacy items, and the same is true for Walmart Pharmacy. But it's wise to check for local variations. For the first time in its history, Walgreens is closing most locations on Thanksgiving, with 24-hour stores being the exception. Remember, the U.S. Postal Service won't deliver mail on Thursday, but fear not – normal operations resume on Friday. UPS and FedEx stores are also closed on Thanksgiving, and no packages will arrive to you on Thursday. Operations return to normal on Friday for both. If you're in banking mode, major banks like Wells Fargo, Bank of America, Capital One, Citibank, PNC, and Truist are closing their branches on Thanksgiving. However, Friday sees them back in business as usual. Stay informed by checking your local store or restaurant online before heading out – hours and closures can vary. Thanksgiving is a time to give thanks, and knowing what's open and closed makes planning your day a breeze. Enjoy your Thanksgiving! Read More About: How To Cancel Walmart Plus? – Step By Step Guide Walmart Deals On Black Friday: Apple Watch, PS5, And More

The CEO Of OpenAI Joins Microsoft Adding Further To The Controversy

Sam Altman, CEO Of OpenAI Joins Microsoft Amid Controversy

In a chaotic boardroom coup at the OpenAI on Friday, Sam Altman, the company's CEO, was overthrown. He was also the company's co-founder; however, news came in of him joining Microsoft after he was fired. Microsoft is one of the biggest stakeholders of OpenAI, with an investment of $13 billion. The balance of power is a significant move in the age of Artificial Intelligence, especially with the integration of new technology over the decades. https://twitter.com/ericzhu105/status/1726668924652335188?s=20 After Altman was fired, another co-founder of OpenAI, Greg Brockman, joined the company Microsoft. Brockman was the president of the OpenAI company, thus influencing how OpenAI will function in the future. After Altman was fired, Mira Murati took the position of interim CEO of OpenAI but will return to her original role of chief technology officer at OpenAI. The ChatGPT company will hire Emmett Shear as the interim CEO, leaving her position as the former CEO at Amazon's streaming service Twitch. Satya Nadella, the Microsoft CEO, posted on the social media platform X about their hiring of Sam Altman at Microsoft. The two ex-colleagues and co-founders of OpenAI, Sam Altman and Greg Brockman, will lead an advanced AI research team at Microsoft. The ChatGPT organization, OpenAI, significantly changed the industry, especially with the introduction of artificial intelligence. The balance of power changed, and with the acquisition of Altman and Brockman, Microsoft had the upper hand. https://twitter.com/Forbes/status/1726518259896201296?s=20 Altman visited OpenAI's headquarters and wrote, "First and last time I ever wear one of these." along with posting a photo on social media platform X, previously known as Twitter, where he is holding a green guest badge which was connected to a labeled lanyard "OpenAI"! As per the rumors in the industry and certain reports by the New York Times and Wall Street Journal, the board that fired Altman is worried. They are trying to reconsider the decision and have second thoughts. They wanted to re-engage and discuss with Brockman and Altman to return, but the ball is out of their court now! Read More About: Pinterest Launched A New Education And Information Hub For Creators YouTube Premium Introduces International Price Hikes After Cracking Down Ad Blockers

Major Regulatory Approvals for Cross Border Acquisitions

Cross-border acquisitions can be impacted by a wide range of factors, so it is essential to develop a comprehensive framework for dealing with all the aspects of the acquisition process. Such a framework was presented last year at the Spring CLE ACC event. The presentation was put together by Jason Rabbitt-Tomita and Carrie LeRoy, two partners at White Case, one of the most prestigious international law firms. Their framework included all aspects of such a transaction from the processes and the timing, to due diligence, intellectual property matters, employment considerations, dispute resolution, and tax structuring. However, the largest segment of the presentation was focused on the major regulatory approvals required in international acquisitions, as these are usually the most time consuming and the most challenging processes in cross-border transactions. Antitrust : In regards to the antitrust laws meant to promote fair competition for the benefits of the consumers, cross-border deals can be subject to numerous reviews in different jurisdictions. As such, the buyers must be prepared to engage the Antitrust counsel and present the worldwide turnover of the target company. It is essential to identify possible antitrust risks and concerns and be prepared with prompt solutions CFIUS : The Committee on Foreign Investment in the United States can put major obstacles in the path or a cross-border acquisition, especially when it comes to tech companies. The major focuses of the CFIUS reviews are threats, vulnerability and risk profiles. In other words, they analyze whether foreign acquirers can exploit vulnerabilities or cause harm in matters of national security. The CFIUS approval process usually consists of consultations and other preliminary work, an initial 30-day review, a 45-day investigation, and a 15-day presidential review. Regulatory approvals in the People’s Republic of China : At the moment China is the biggest competitor of the California tech scene, but Chinese investors must jump through a lot of hoops to play in international markets. SAFE – The State Administration of foreign exchanges is in charge of all foreign exchange matters in China. Chinese purchasers must register all outbound investments to convert RMB to foreign currency and make outbound transactions and remit foreign currency. This registration is dealt with after dealing with MOFCOM and NDRC. MOFCOM – China’s Ministry of Commerce of their local offices must approve foreign investors for certain industries such as telecommunications, media, education, theme parks, and a few others. NDRC – The National Development and Reform Commission must approve all outbound investments of more than US$300 million from China. This approval can easily be gained with merely a formal filing, as long as it does not involve sensitive countries or industries. Other regulatory approvals : As we already mentioned, each country can require different regulatory approvals for foreign investors, so it is essential to analyze from the start whether or not the transaction can be consummated under said country’s legislation for the target industry. It is very common for multinational companies to close certain countries separately. For example, transactions in India often delay worldwide transactions and are often signed separately. This can also happen in France, where employee consultation requirements call for binding offers, specifically created for the French subsidiaries. Read More : Things To Do In Israel That You Must Know Finding The Right Moving Company

YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

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Yellow Metal Is Expected To Be At A Range-Bound With A Minimal Bearish Bias

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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