YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

Published on: 09 October 2023 Last Updated on: 30 October 2024

In a recent development, YouTube has decided to discontinue its Premium Lite subscription plan, which had been on a two-year trial run. Subscribers to this lower-cost ad-free video viewing option will no longer have access to it after October 25th, 2023.

Launched at €6.99 per month back in 2021, YouTube’s Premium Lite was initially available in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. The plan offered an ad-free viewing experience across all of YouTube’s apps and formats. However, it did not include additional Premium features such as offline downloads, background playback, or access to YouTube Music.

For existing Premium Lite subscribers, this discontinuation leaves them with two choices: return to watching YouTube with ads or upgrade to the pricier YouTube Premium, which includes YouTube Music. YouTube is offering Lite subscribers a one-month free trial of YouTube Premium, even if they’ve had a trial before.

YouTube can now prevent you from using ad blockers on their platform. Additionally, the company will cancel its Premium Lite subscription plan that is available in certain European countries by the end of the month. #BeachSMC https://t.co/Qb1YYOXlgc
— Lillian Nguyen (@LillianN86366) October 7, 2023

To take advantage of this offer, subscribers will need to either cancel their Lite subscription or wait for it to be canceled automatically. It’s worth noting that YouTube had previously increased the prices of its Premium and Music subscriptions in the United States earlier this year. Which is why a number of people canceled their YouTube premium membership.

In an email to its users, YouTube stated, “We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners.”

The discontinuation of Premium Lite has prompted disappointment among subscribers. Premium Lite might not have been widely known outside the select European regions where it was available, but for those who appreciated ad-free viewing without the added features of YouTube Premium, it filled a niche that’s now left wanting.YouTube’s decision to end Premium Lite leaves subscribers with important decisions to make regarding their viewing experience, and the move has sparked conversations about the evolving landscape of YouTube subscriptions.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Time Magazine Names Taylor Swift The 2023 Person Of The Year

Time Magazine has not wasted any time crowning Taylor Swift the Person of The Year for 2023. Global music icon Taylor Swift has been a news staple throughout the year. She is now all set to grace the red border periodical's cover girl, adding yet another feather to her hat. She keeps proving each time that she is not going out of style any time soon. Swift has been among the biggest musical acts around the world with her shrewd business acumen. She is seamlessly helming an entertainment empire that has collected $1 billion according to several estimates. Time editor Sam Lansky writes the piece. He said, "But this year, something shifted. To discuss her movements felt like discussing politics or the weather —a language spoken so widely it needed no context. She became the main character of the world." Swift has been performing to huge crowds in her ongoing Eras Tour which will be continuing next year with international dates in cities such as Paris, London and Tokyo. One company has estimated that her U.S. leg of the tour alone could generate nearly $5 billion in consumer spending. Additionally she has released a concert film called Taylor Swift: The Eras Tour which is a 3-hour IMAX movie culled from her Los Angeles performances that allows more fans to witness the show. The distributor, AMC theaters earned more than $250 million on the film as of late last month. Swift's sky-rocketing success both on and off screen will be to speak nothing of her personal life that has equally taken center stage. Her latest tryst with Kansas City Chiefs tight end Travis Kelce has been highlighted more than ever before. "When you say a relationship is public," Swift told Time, "that means I'm going to see him do what he loves, we're showing up for each other, other people are there and we don't care." Swift has also inspired a big boost in voter registration with a single post on Instagram, she also played a part in the Senate Judiciary Committee hearing on Ticketmaster's practices while making billboard history simultaneously. All in a year's work and it isn't even over yet. Learn More About: Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns Taylor Swift Is Topping The Charts On The U.K. Board With ‘1989 (Taylor’s Version)

Taylor Swift Sings 'Say Don't Go' 'It's Time To Go'

Taylor Swift Performs ‘Say Don’t Go’ and ‘It’s Time To Go’ Live

Taylor Swift has put together a collection of theme songs for the final Eras Tour concert she is set to play in 2023. The São Paulo crowd in Brazil chanted "Reputation" during Swift's acoustic set on Sunday, November 26. But they did not get any Reputation surprise songs. Instead she performed 'Say Don't Go' and 'It's Time To Go' treating them to the live renditions of both for the first time. This was the 13th international date of The Eras Tour. It was the last date until the tour is set to resume in February 2024. The emotionally charged number that Swift debuted live with a guitar was co-written with Diane Warren and it was released in October as a vault track in 1989 (Taylor's Version). After that the concert debut of 'It's Time To Go', co-written with Aaron Dessner came, featured on the deluxe version of 2020's Evermore, on piano. Swift has been performing two surprise songs every night of the Tour, avoiding any repeats. https://twitter.com/TheSwiftSociety/status/1728946654521233674?s=20 She said, “There’s some songs that I still really, really wanna play,” while explaining that when she is back on Tour she will reset and “make all the songs fair game. "Earlier in the tour night she sat at the piano during the Evermore leg of the program. She addressed her fans at the last day of the tour, saying, "This has been the most magical adventure of my life. We find ourselves on the last night of The Eras Tour 2023. This tour is something that I thought of because I really wanted to celebrate all the times you guys have been there for me, and put together a show that incorporated all my favorite memories of touring — and I’ve been touring most of my life. I love traveling through these memories with you.” Learn More About: 1989 Taylor’s Version Is Out: Why Is Taylor Swift Re-releasing Her Old Albums? This Is Why Taylor Swift Sends Kelly Clarkson Flowers After Every Re-Recording

Meta Launching Free Subscription For Ad-Free Experience In Europe

Facebook and Instagram will be removing ads from their platforms and are introducing a paid subscription for users to avail of the feature. The service is available all over the European Union. It will be offered for roughly €9.99 per month on the web or €12.99 / month on iOS and Android to account for additional fees. Meta issued in their statement, “To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.” The subscription has been introduced to address the concerns of the European Union about Meta’s ad targeting and data collection practices. Meta believes the new policy will have a more clear and definitive privacy requirement met. The requirements are set by the European data laws that include the Digital Markets Act and GDPR. Free access that comes with ads is set to remain available. “If you choose to continue to use our products for free, your experience will stay the same – and that experience will continue to be supported by the tools and settings that we have created to empower people to control their ads experience,” Meta explained. Meta has written in their blog post while announcing the subscription, “We respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.” The ad-free subscription will be available only for those 18 and above in the EU, EEA, and Switzerland. It will initially apply across all linked Facebook and Instagram accounts. Eventually, however, Meta will be charging extra for linked accounts. Starting March 1st, 2024, there will be an additional fee of €6 on the web or €8 on iOS and Android per linked account. The company told The Wall Street Journal that it will temporarily stop showing ads to teenagers in the region from November 6. Read Also: Whatsapp Drops Support For Android KitKat: Latest Updates Manish Rawat’s Zinmatt Is Making Learning Free And Accessible Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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