Every business’ lifeline is their customer base, which is why big companies allocate a large budget to create strategies to reel in more customers. For a small business like yours, you don’t have to go to such extensive lengths to grow your number of customers. You can start with simple methods and build from there.
Here are a few ways you can gain more customers for your small business without breaking the bank:
1. Treat Your Customers Well:
Customer satisfaction is vital in every business, which is why you should make sure to treat the few customers you already have with care. Word of mouth is always an excellent method to gain more customers.
Let’s say you’re a company like Capstone, and you provide a service which requires you to interact and communicate with your clients. The way you treat them, the tone of your voice, your body language, etc. affect how satisfied they will be by the end of your meeting.
If you treat them well, they will be satisfied with your service and are more likely to recommend you to their friends or relatives. If you treat them poorly, they might badmouth you which might cause you to lose potential clients.
2. Create Social Media Accounts:
People, when looking for something, usually search for it online first. If you have a social media account, there’s a high chance they will find you. The best thing about it is that the potential customers can quickly send you a message to ask for details about your products or services. They won’t even have to get up from their bed to ask a query, which makes things easier for them.
However, not every business with a social media account can always succeed. It takes more than just setting up your page to create a successful social media strategy. As a small business, you probably don’t have the human resources yet to manage all of your accounts.
Here are a few tips to make sure your social media accounts benefit you:
- Start with one platform first. It’s better to have one platform which you regularly manage than to have multiple ones but don’t get to handle actively.
- Create useful, informational, and quality content.
- Be a little witty or funny sometimes, but make sure that what you say is appropriate for your business.
- Respond to comments and messages as soon as possible and always be respectful.
3. Start a Contest:
Contests are always a fun way to create a buzz. People can get competitive especially if there’s a prize waiting for them. There’s something about emerging as the winner or being the lucky one that makes them feel special in probably some egotistical way.
Word of mouth and social media are both excellent ways to spread awareness of the contest. If you offer a prize that benefits the winner and a family or friend of their choosing, they will immediately talk about it and might even share the news with other people they know.
For a social media contest, you can require the contestants to like and share your page, tag a few friends, or even invite as many as they can to like and share their page too.
If you do plan to run a contest, make sure to set an appropriate budget. The prizes you will give out should not cost you too much. Stick to your budget so that the costs during the entire duration of the contest does not make you lose more money than the sales you gained.
4. Get Involved in the Community:
You don’t have to conquer the entire country to achieve success in your business. Everybody starts small. You can begin with your local community. Being involved in the place closest to your business’ location is an excellent way to attract more customers.
It’s a good strategy to attract first the persons nearest to you since it’s more convenient to have business transactions with them. Usually, the target market of a business involves most of the people within their community.
You can attend or sponsor some local events like charities or sports leagues. People are supportive of the people who also support their community. Your brand name can get associated with those activities, and you’ll build a good reputation, which will attract more customers.
Try these simple steps, and you might grow your customer base. Small businesses don’t have to risk time, money, and effort for campaigns that will cost them more than what they gain. It’s all about good strategy and excellent customer service. Once you earn a substantial amount of customers, make sure to maintain good relations, so you don’t lose them.