How can I use an RSS feed reader for business? 5 great ideas

13 July 2021

You’re here because you’re searching for that hidden weapon. The one secret that will give you a definitive edge over other companies in your line of work.

Behold the RSS feed reader. It’s not flashy. It can, in fact, be a little bit confusing, if you only have memories of them in the early 00s.

But it’s true. An RSS feed reader can make all the difference for your business.

What is an RSS feed reader?

Or maybe you’re not familiar with RSS. Here’s a crash course.

RSS is a protocol, which was developed early in the Internet’s youth as a way for users to have an easy way to access numerous sites simultaneously. Basically, every website and blog would have an RSS feed embedded in their code, which can then be accessed by an RSS feed reader.

Add any feed to your reader and then receive its content as soon as it’s posted. It’s that simple and was the chief way to stay connected and on top of development during the blogging craze.

Is it going to help my business grow?

Yes.

RSS readers have grown by leaps and bounds from where they started. For one, they now support all types of media files and formats, ranging from YouTube to podcasts. You’re able to cast your net wide – excellent for performing monitoring and research.

Not to mention how RSS feed readers have added tools, filters, and integrations that now place them firmly in the category of productivity tools. Depending on which RSS feed reader you have, you are in the perfect position to streamline your company’s journey to success.

How to use it for business?

a. Monitor your brand

To many, monitoring public opinion regarding their brand begins by opening their social media for a quick scroll down mentions and DMs. Maybe retweet something funny. That’s it. Smaller companies are particularly guilty of thinking ‘we’re small, so nobody’s really talking about us.’

It’s a fact many customers share their impressions of a business without tagging the businesses in their discussions unless it’s a direct complaint. Follow the breadcrumbs no matter how infrequent or small they are through RSS. Here’s what you can achieve with Inoreader as your RSS reader:

Create Google Alerts for important branded keywords and migrate them to Inoreader. This way you get the benefit of Alerts without the ineffective mail delivery.
Create keyword searches on social media, Twitter for instance, and subscribe to them via Inoreader, so you’re instantly updated when posts mention you.
Subscribe to important trade sites and set triggers to receive alerts whenever an article pops up that mentions your brand.

b. See what competitors do

The same principles as above apply here. Users can shift their attention easily to direct competitors in a heartbeat with minimal effort. You don’t have to change much in your monitoring approach, but it can also be wise to subscribe to your competitors’ newsletter, website, and social media.

The goal here is to monitor not just what’s said about your competitors, but also keep a close eye on every possible move they make. If you’re a considerably smaller fish in the pond, it’s smart to know when the market leaders are going to make an announcement, release a product or start a new campaign. That way you can time important marketing pushes on your part during the empty slots in their calendar.

Besides, your competitors are live case studies on the viability of campaigns and marketing ideas.

c. Follow influencers and bloggers

I mentioned trade publications above and the importance of checking for coverage of your brand, but there’s also another important category of sources you shouldn’t neglect. I’m talking about influencers and bloggers. These are the people that are somewhere between your target audience and industry systems.

They’re vehicles for promotion with varying degrees of influence. Some showcase what resonates with your ideal customers and others have economic power thanks to the size of their audience. Influencer marketing is still here for the time being and it’s a truly interesting phenomenon as it allows you to see firsthand what connects with your audience.

Influencers and bloggers thrive on their relatability to their followers. RSS feed readers are made for this exact purpose – follow blogs, newsletters, forums, and now a variety of media formats.

d. Discover new topics

RSS readers have made a sharp turn towards assisting their user base in finding relevant material, not just consuming it. After all, will you ever leave your RSS reader, when you keep on finding new and new feeds to explore? However, this functionality is not just created for leisure. It’s perfect for research purposes.

Inoreader has invested a lot into their discovery features. The very thing you encounter when you make your account is the discovery zone. You have several main branches of topics that further divide depending on how narrow your interests run. Each topic and subtopic is populated by the most subscribed-to RSS feeds in the reader’s database.

Furthermore, you have a lot more flexibility in how you explore suggestions thanks to the Sort by Magic feature, while the browser extension simplifies subscriptions to new RSS feeds and grants easy access to recent updates.

e. Learn more about your customers

Really, through the right blend of branded and non-branded keyword monitoring (we touched on both above), you arrive at a fuller, more fleshed-out profile of your ideal customer. You experience your customers in relation to your brand, which is essential in improving the ever-fragile brand-customer relationship. But more importantly, you get to experience them in their own environment. If you follow the current crop of successful influencers, then you know quite a lot.

Where do they hang out online? What’s important to them? How do they talk? What inspires them in their day-to-day life? What needs does your product meet? What motivates them to buy specifically from you? All these are questions you can answer. All from Inoreader’s dashboard.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Business Fences: A Professional Tip To Choose The Right One

In the world of business, fencing has become an indispensable activity. With a plethora of fencing designs and styling options, you might get a little confused. But don’t worry because we have got your back. Seek the help of professionals through this article while opting for the right fence. Choosing the right fence for your business is a crucial decision that can impact the entire company in several ways. A fence serves multiple purposes, such as security, privacy, and aesthetic appeal. To help you make an informed decision, here are some tips to consider when choosing a fence for your business. Signs Your Business Require A Business Fence Whether you have a distribution center or a warehouse, storing your valuable assets is a tough deal outdoors. There is a need to secure them using an electric fence. A property stored outside has a higher better chance of getting noticed by intruders, and it is not good news for your company. Secondly, if you own high-value products. The overall value of the products you own factors into your selection of installing a security fence. Barbed wire, as well as chain links, are efficient solutions when you want to safeguard your valuable products. If you have past experiences of security breaches, then your business needs a fence immediately. Its physical presence will let the intruders stay away from your property. The business fence is an immediate need, irrespective of the reasons for installing them. Make sure to take note of the below tips to get an overall insight into selecting a business fence. Tip to Choose The Right Business Fence Opting for the apt business fences is important because you will not keep changing it time and again. So to help you make an informed decision, we walk you through some important tips. 1. Identify your Needs Among all the factors necessary for selecting a fence, identifying your needs still remains on top. Thus, start by identifying the specific requirements and goals you have when choosing a commercial fence. Determine the primary purpose of the fence. Is it security, privacy, or to enhance the visual appeal of your business? Understanding your needs will help you narrow down the options and make an appropriate choice. Although there are a plethora of options available in the market, filter the ones that suit your needs perfectly. 2. Assess Security Requirements Next on our list is security is often a top concern for businesses. Evaluate the level of security required for your company. If you deal with valuable assets or have sensitive information, consider a high-security fence with features like anti-climbing measures, strong materials, and surveillance compatibility. Many companies nowadays complain about security, and guess what helps them address it? A secure fence. You might ask your contractor to provide you with a fence that meets all your safety requirements. 3. Consider Privacy Needs Depending on the nature of your business, you may require privacy for your employees or customers. Solid panels or vinyl fences can provide excellent privacy while still maintaining an appealing appearance. If privacy isn't a top priority, a wrought iron or chain link fence may be appropriate. 4. Think About Durability and Maintenance Choose a fence material that is durable and requires minimal maintenance as well. Steel, aluminum, and vinyl fences are known for their durability and longevity, making them suitable for businesses. Consider the weather conditions in your area and select a fence material that can withstand harsh weather if necessary. Different fence materials have varying maintenance needs as well. Wooden fences, for example, may require regular staining or painting, while aluminum or vinyl fences generally require minimal upkeep. Consider the time and resources you're willing to allocate to fence maintenance before making your decision. 5. Check Local Regulations Before finalizing your fence selection, research local regulations, zoning laws, and building codes; some areas have restrictions on fence height, materials, and location. Ensure that your chosen fence complies with all relevant regulations to avoid any legal issues. 6. Determine Your Desired Aesthetics The appearance of your business fence can significantly influence the entire image of your company. Select a fence style and color that complements your business's branding and architectural design. A visually appealing fence can enhance the curb appeal and leave a positive impression on both your visitors and clients. 7. Know Your Budget Establish a budget for your fence project and consider the long-term return on investment. While certain ingredients may consist of a higher upfront price, they may need less maintenance. Along with a longer lifespan, resulting in cost savings over time. Balancing quality, durability, and cost is essential when choosing a fence for your business. You cannot choose a fence just because you like it- understanding the budget and working accordingly is the key to staying strong in the game. 8. Seek Professional Advice If you're unsure about the best fence option for your business, don't hesitate to consult with professionals in the field. Fence contractors can offer valuable insights based on their expertise and experience. They can also provide recommendations based on your specific requirements and budget. For professional guidance, you might also search online websites. The Internet is full of scholars handing out their share of opinions on the right fence for your business. Finding the Right Fence for Your Business Choosing the right fence for your business requires careful consideration of your specific needs. Those may include security requirements, aesthetics, budget, and local regulations. By following these tips and conducting thorough research, you can select a fence that not only meets your business requirements but also enhances the overall functionality and appearance of your premises. While it might seem like a tough decision, choosing to fence your business is the smartest thing to decide. So, this was all about the business fence. We hope this article helped you pinpoint the major reasons why a company chooses to fence itself. What are your thoughts on this? Comment below and let us know. Happy reading! Read Also: The Top Reasons Why Your Business Needs a Security Guard The Future Of VoIP Technology And Its Impact On Business Communications Unlocking The Power Of Virtual Data Rooms: How Real Estate Businesses Can Benefit

What Is First Party Data And How To Use It?

If you take some time to think about the methods of doing business that people have been using in the past and compare them with the methods everyone is using right now, you’ll certainly notice a lot of differences. The world has changed and some of those changes have happened quite quickly. And, we all have to adapt if we want to run our businesses successfully, especially when marketing changes are in question. Read more about how marketing has changed. Living in 2022 and not knowing anything about digital marketing would certainly be rather unusual. That is why I am sure that you know at least a few things about it. You’re aware of the importance of it and you are informed about at least some of the strategies that are used in business promotion, such as online ads, SEO, and similar techniques. That may all sound so easy to do, though, but there is a catch here. If you really want to do all of this the right way, you cannot rely on what others are doing. In simple words, your specific marketing strategy needs to be created in accordance with your own needs. Or, better yet, it has to be created in accordance with the specific needs of your audience. This all brings us to one simple conclusion. You need to get to know your audience, and there is much more to that process than you might be thinking right now. In order to really get to know your audience, you will need to collect relevant data about them. Today we are going to talk about a specific type of info that you need to collect if you really want your marketing campaign to be successful. In case you couldn’t have guessed it, I am referring to first party data, and here’s why party data collection is important: Before we get to the part of explaining how you can use the data for marketing, we need to do one important thing first. Basically, we need to be absolutely sure that you understand what first party data is in the first place. So, if you just keep on reading, you’ll get a better understanding of this particular concept, and you’ll also get a clear idea of how to use it to your advantage. Here we go. What Is First Party Data? As explained, we first need to talk about what first party data is, but I have no doubts in my mind that understanding this won’t be difficult at all. The actual term might be new to you, especially if you haven’t been running a business for a long time, but the processes behind the term are definitely all quite logical and I’m sure that you are familiar with it. You just need to put a face to the name, to speak metaphorically. In a few words, first party data is the info about your customers that your company has collected and that your company owns. Second-party data, for instance, are owned by a trusted partner, and that’s a difference that you need to be aware of. Basically, your company will own software solutions and programs that will help compile all types of information about your customers. You can gather the info with the help of purchase history, digital interactions, behavior, and similar stuff. Since you now most likely understand what this concept entails, it is time for us to proceed to the next important question for the day. After all, you do need to know why first party data is so important and how you can actually use it to your advantage when creating your marketing strategies and campaigns. You May Also Check: How Can Master Data Management Help Your Business? How To Use It For Marketing? The first thing that you are wondering here is what these types of information can actually bring to the table. In other words, why is the info important and what should you use it for? Well, here is the simplest and the shortest answer to that question. Companies use first party data in order to create ads and content that will cater to the specific needs and interests of an individual. To be even more precise, it allows you to create personalized content and ads, which is certainly quite important for marketing. Another thing you should know here is that there are now certain tools you can use with the aim of using this info during the process of programmatic media buying. This concept actually consists of using automated technologies for buying advertising space, which is much easier than the traditional method of manually buying digital advertising. As you can probably understand all on your own, these types of tools allow you to use your first party data even more effectively in your marketing campaigns, which is why you should think about making them a part of your strategy as well. Read Also: Questions to Ask Before a Data Center RelocationA Checklist Of Tools For A Successful Advertising AgencyWhy it is important to study Masters’ Degree in Data Analytics?

Are you cut out to be a supervisor?

In order to be a successful supervisor, you have to be able to display certain character traits. While there are some supervisory skills you can learn, there are other things you’re just born with. You might know the job like the back of your hand, but do you know how to be a good leader or manager? You probably already know if you have what it takes to make the step up to a supervisor, but in case you’re questioning the change, here are some of the most important characteristics of a good supervisor. You’re empathetic : Good supervisors know how to maintain their authoritative figure but can be empathic to their employees. Odds are before you became a supervisor you were in the place that your employees are currently in. If that’s the case, you know how hard it can be to manage work and family. Ways to maintain empathy for your employees is to be flexible, kind, understanding, fair, consistent, and respectful. Even though you’re the boss, your co-workers are your equals outside of work and they should be treated that way. You should set the example : If you want the workers underneath you to perform well and be consistent in their performance, you need to do the same. If you expect your workers to be on time to work, you should be there before they even step foot in the door. The workers are only going to work as hard as their supervisor and so you need to be one of the hardest working men or women in the department. Make sure that you encourage an environment that’s productive, engaging, and worthwhile for co-workers. You’re humble : There’s a difference in the mindset that you’re the boss and everyone has to do exactly as you say, and you’re the boss so people should respect your requests, but the respect goes both ways. Being humble about your position won’t only make people like you, but it will also lead to more cooperative co-workers. Instead of ordering people around, you should make kind requests and expect them to get it done because they enjoy their job and respect you. You communicate well : Communication is key to an organized workplace. Communication isn’t only remembering to tell your employees what their tasks are for the week, but it’s also how you approach it. When communicating with co-workers, you need to be consistent. This could mean having a weekly meeting to cover all of the week's goals and objectives, or sending out an email at the beginning of every day that outlines what needs to get done. You might find that people are more apt to listen to when you’re looking at them face to face. Make sure you give clear and concise instructions to your workers and understand their needs. Be sure to eliminate any confusion before the task begins. You look to help others grow : Just because you’re the boss doesn’t mean that others can’t get to positions of authority too. If workers are willing to go above and beyond, let them. You don’t want to keep people at a standstill so that they feel like they can’t grow their capabilities and learn new things. You should feel comfortable delegating responsibilities to people under you so that they can learn new skills and become more productive workers. A supervisor not willing to lead their workers down a path of success is not a very good supervisor. You can problem-solve : Things are bound to go wrong no matter what industry or department you work in. When that happens, people are going to look to you for a solution. You should be able to analyze a situation and separate yourself from what’s happening in order to be able to make good decisions. This isn’t always going to be easy, but you definitely can’t panic under stress. The ability to find solutions is a key role in being a supervisor.

How can I use an RSS feed reader for business? 5 great ideas

What is an RSS feed reader?

Is it going to help my business grow?