5 KPI’s All App Developers Should Track

by

26 October 2018

Apps

App Developers

So, you have an app or game in the Android marketplace, and you want to know how it’s doing. Do you have any idea how strong your apps influence is? How big is your core audience? Who are your daily engagers? What is the average length of time someone uses your app? These are just a few of the fundamental questions that every app developer should know the answers to. Here we will cover the five Key Principle Indicators (KPIs) that show how an app is performing in the marketplace.

KPIs Explained:

In Android app development, specific data entries are collected to determine how an app is performing and is being received by the Android community. These indicators are referred to as key because they are critical in the understanding of an apps influence and performance. It is important to have this data at your fingertips if you want to take your brand to the next level. These indicators may tell how many users have downloaded your app or how many people have uninstalled your app. There are dozens of KPIs that a developer can analyze. The following five factors we will be focusing on giving you an excellent general glimpse at data that is of great interest to the developer.

1. Downloads:

This metric is a given for every type of app in the marketplace. Every developer wants to know how many people have downloaded their app. The download phase is the initiating phase of the lifecycle of an app. This will tell you the percentage of people that could be interested in using your App. No other activity is possible without the initial download taking place. Assure that you are accurately tracking your app download numbers. Therefore, knowing the number of people who have downloaded your app is the starting point for business success.

2. Installs/Uninstalls:

Although Installs and Uninstalls are two different metrics, they are so closely linked, that we are grouping them together here.

We mentioned that you want to assure that you are accurately tracking your installs, and this is because the number of installs will give you a more accurate calculation of how many people have not only downloaded but also installed the app. It is the true measure of how any people find your app to be relevant after downloading.

Your Uninstall data shows you another vital factor. It is essential to be realistic about how many people are currently maintaining the presence of your app on their device. The Uninstalls number is your reality check for current users.

3. Daily Active Users (DAU):

The Daily Active Users (DAU) is a metric that shows you who your truly loyal base of users are. The individuals that use your app daily represent your core community of customers. These people are also likely brand ambassadors that promote your app to their networks. Knowing the people who are actively using your app is critical as it shows how the market is embracing the service you provide.  Having so many people downloading and not using your app is a clear indication that you need to do something about it.

4. Session Length:

If you really want to know how engaged people are with your app, you will want to pay attention to the Session Length data. This will let you know how long users are engaging with your app. This information helps indicate when improvements may be in order.

5. Crashes:

This metric should be taken very seriously because if it is ignored, it can hurt the rating of your app. If people begin to get frequent crashes, it can indicate that there is a bug in your app. If you see the number under Crashes increasing, you want to investigate this right away.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Top 5 Digital Wallet Apps for Android

Top 5 Digital Wallet Apps for Android

On average, most people have bulky wallets. You have your debit and credit cards, driving license, cash, a couple of loyalty cards as well as your gym membership and library cards. You have to stow them in your purse or your back pocket every time you go out and this can be a major hassle sometimes when you don’t want to carry anything along. Luckily, technology has provided us a solution in the form of digital wallets that essentially enable you to carry your cash within your smartphone. App development companies launch wonderful apps each & every day. This is a new generation of secure and electronic payments and might just pave the way for a cashless future. Read also: App Development Benefits: Here’s Why You Should Go Mobile These days, you can find digital wallet apps for your smartphone and download the one that seems the most feasible to you. Listed below are the top 5 digital wallet apps you can get if you have an Android smartphone. App #1: Android Pay This is a digital wallet platform developed by Google that enables you to buy goods and services via an NFC-fingerprint system. Android Pay has struck deals with financial institutions and retailers that allows it to store your debit, credit, and gift and loyalty card information. In this way, you are able to make quick payments at retail outlets that support point-of-sale (POS) systems. You can also make payments online and on apps as well. It works by storing your Android Pay credit card information on the device and accesses it at store-specific apps or tap-to-pay retail locations. App #2: Samsung Pay You can use this digital wallet app with almost any point-of-sale system, which means that not only does it work with NFC, but also with standard retail terminals that boast the Magnetic Secure Transmission (MST) and also the Europay MasterCard Visa (EMV) readers, which are currently used for chip-based and traditional credit card transactions. For now, you can only use this digital wallet app with Samsung Galaxy smartphones that run on Android, but the new Samsung Pass will expand it to other devices as well and make contactless transactions easier. App #3: Gyft This app has earned a name for itself in the gift card landscape, which is a $100 billion annual market. With this platform, users are able to send, buy, redeem and manage gift cards from approximately 300 retailers and all through a mobile app. While it doesn’t replace your loyalty cards or credit cards, it focuses specifically on gift cards and allows you to upload them on the digital wallet app so you can use them online or in stores via the app. App #4: PayPal PayPal is one of the most trusted and popular mobile wallets that boasts nearly 173 million users spread in over 203 countries and using about 26 currencies. Not only can you store your debit and credit card information on this digital wallet, you can also connect it to your bank accounts directly. In this way, you can have a balance on your PayPal account for making a purchase whenever you want. You can download the app for free on your Android smartphone. App #5: eWallet This is one of the few digital wallet apps that are not available for free download. However, it is one of the top apps because it actually encrypts and stores your personal and sensitive financial data such as account numbers. It enables you to get access to all of them through touch ID for devices that support it or via one password. This app can be regarded as a true digital wallet because it can store everything from insurance cards and passports to library cards and loyalty programs.

READ MOREDetails
iphone-2468714_960_720

Top Apps to Help You Manage Your Money

Smart technology means better money management. There aren’t many of us who can genuinely hold up our hands and say we’re really good with money. There’s always some room for improvement. Thanks to the smartphone, what was once a rather touchy subject for many people has been simplified and upgraded. If you’re not great at budgeting, you still don’t know how to save, you’re rubbish at paying bills or constantly living in your overdraft then…there’s an app for that. It makes good sense to learn to manage you money better – it will help you avoid too much debt, and avoiding debt is a good way to keep or gain a good credit score. With a good credit score you will get the best deals on credit cards and secured loans and never again have to rely on bad credit loans for emergencies like the car breaking down. Mint The Mint app comes from the brains at Intuit who are also responsible for QuickBooks and TurboTax. It’s rated as one of the tops all in one app for money management, whatever your financial goals. The app helps you to stay on top of bills, identifying what you owe and what you can pay, and provides advice on how to spend and save better. Budgeting is easy and you can track all your spending by connecting up bank accounts and cards. Penny Artificial intelligence is the buzzword in apps right now and Penny is a prime example of just how helpful it can really be when it comes to personal finance. Download the app and you’ll have access to your own personal finance coach – Penny. Ask questions, look for solutions and she’ll even volunteer information that you didn’t know that you needed. Penny’s responses come with helpful illustrations, from graphs to GIFs, and are all based on the account information that you have synced up with the app. Wally One of the biggest challenges of money management is keeping track of what you spend. Most of us really have no idea where our money goes and why some months we seem to end up with much less than we had planned to. Wally is an app that can change all that. It’s an expense tracking app that has been designed to do all the hard work for you. Rather than manually entering expenses you can simply take photos of receipts and Wally will log and calculate everything to give you a clear idea of where you’re spending too much and where you could save. Personal Capital Despite the slightly highbrow claim to be able to “track and manage your net worth,” Personal Capital is actually an incredibly simple tool in the quest for better money management. It uses analytics to help you see what you’re worth, how you’re spending and budgeting, as well as what’s happening with any investments you have. The app also has a feature that allows you to get support from a real financial advisor about putting together a personal finance plan. Toshl Toshl’s tag line is “save money, worry less” and the app has been specifically designed to focus on the elements of personal finance that tend to cause us the most stress: expense and budget tracking. Toshl will give you a clear overview of your money and your spending habits and you can also create your own expense reports and export them to PDF or Google so that you never have to be out of touch with what’s going into – or out of – your accounts. Read also: Top 7 Free Instagram Apps To View And Enjoy Your Photos Like A Pro  

READ MOREDetails

App Development Benefits: Here’s why you should go Mobile

The rapid proliferation of mobile devices has changed our lives. Right from fitness, shopping, cab-hailing, to travel, there is an app for everything. Everywhere you turn around; you’re likely to find someone using a smartphone app or tablet.   Cell phones and mobile internet are affordable and easier to adopt by users from all sections of society. 2016 has already revolutionized mobile app development to new heights. The mobile apps industry has also witnessed an increasing focus on emerging technologies like cloud computing, wearables, big data, and the Internet of Things (IoT).  The evolution of this industry will continue on a consistent basis. Economies of Scale By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue. The mobile app development industry is growing at an alarming pace and there is no stopping. This is the best time for businesses to develop mobile applications.  There is no dearth of expert mobile app developers. You can either hire developers dedicated for your project or outsource your project to a mobile development company. The number of skilled and experienced mobile app developers is increasing rapidly, allowing businesses to choose the best mobile app developer at affordable rates. It is about the right time to get a mobile app according to your budget. After all, the mobile application will help take your business to the next level. Location-Based Apps for Contextual Information Mobile apps are all about providing the right information to the user at the right time and location. Beacon technology is revolutionizing mobile apps with its ability to bridge the gap between the offline and online worlds. This technology is all set to transform the way retailers, event managers, enterprises, and education organizations interact with users indoor. The real focus of beacon technology depends on how applications use proximity for marketing and promotions, coupons, content delivery, catalogs, information display, in-store coupons, proximity-activated objects, people and object indoor tracking. Wearable Devices for Increased Personalization Wearable technology is currently in its early adoption phase. However, the launch of Apple Watch has helped the technology to go mainstream.  Wearable devices are no longer limited to being a fitness device. It is about connecting devices and helping users stay healthy and live a safe life. Read also:  Role of messaging apps in enhancing a company’s market prospects The wearable device can connect and communicate through cellular connectivity or through another device, such as a smartphone using Wi-Fi or Bluetooth®. Wearable devices have given mobility a different dimension altogether taking personalization to a new level. Companies that explore the full capabilities of wearable devices in order to build apps will enhance the user experience in an unimaginable way. Such companies will stand tall. Further, the adoption of this technology at the commercial level will help businesses gain a first-mover advantage. Forecast unit sales of wearables worldwide by category from 2014 to 2016 (in millions) [gallery size="full" columns="1" ids="1512"] Augmented Reality Augmented reality has completely changed the way we interact with technology and with each other. It is not limited to sci-fi technology or games. This revolutionary technology is making inroads into different business domains such as retail, travel, and education simplifying the most complex functional aspect of products. It is undoubtedly taking a mobile application to new heights. Here are some stats to assist you to decide… AR/VR could hit $150bn in revenue by 2020, with AR taking around $120 billion and VR $30 billion. source: Digi-Capital Facebook bought Oculus for $400 million in cash and $1.6 billion in stock – even though Oculus had not released a commercial product. Source: TechCrunch 336 startups list themselves under AR on Angelist. source: Angelist It is Now More about Personalization The mobile revolution is more about the empowerment of users. It is the ability to work and access information anytime, anywhere. Businesses across the globe are embracing the app personalization to drive higher user engagement levels and customer engagement. Enterprise apps are a new way forward and can dramatically reshape the way we do business. The focus is now shifting towards enterprise apps to leverage advanced functionality in order to make most out of products and services. Calvin is a technology enthusiast working with Hidden Brains Infotech UK – A well-known enterprise mobile application development company in the UK and likes to write about the latest mobile application trends.

READ MOREDetails