5 KPI’s All App Developers Should Track

Published on: 26 October 2018 Last Updated on: 19 July 2019

So, you have an app or game in the Android marketplace, and you want to know how it’s doing. Do you have any idea how strong your apps influence is? How big is your core audience? Who are your daily engagers? What is the average length of time someone uses your app? These are just a few of the fundamental questions that every app developer should know the answers to. Here we will cover the five Key Principle Indicators (KPIs) that show how an app is performing in the marketplace.

KPIs Explained:

In Android app development, specific data entries are collected to determine how an app is performing and is being received by the Android community. These indicators are referred to as key because they are critical in the understanding of an apps influence and performance. It is important to have this data at your fingertips if you want to take your brand to the next level. These indicators may tell how many users have downloaded your app or how many people have uninstalled your app. There are dozens of KPIs that a developer can analyze. The following five factors we will be focusing on giving you an excellent general glimpse at data that is of great interest to the developer.

1. Downloads:

This metric is a given for every type of app in the marketplace. Every developer wants to know how many people have downloaded their app. The download phase is the initiating phase of the lifecycle of an app. This will tell you the percentage of people that could be interested in using your App. No other activity is possible without the initial download taking place. Assure that you are accurately tracking your app download numbers. Therefore, knowing the number of people who have downloaded your app is the starting point for business success.

2. Installs/Uninstalls:

Although Installs and Uninstalls are two different metrics, they are so closely linked, that we are grouping them together here.

We mentioned that you want to assure that you are accurately tracking your installs, and this is because the number of installs will give you a more accurate calculation of how many people have not only downloaded but also installed the app. It is the true measure of how any people find your app to be relevant after downloading.

Your Uninstall data shows you another vital factor. It is essential to be realistic about how many people are currently maintaining the presence of your app on their device. The Uninstalls number is your reality check for current users.

3. Daily Active Users (DAU):

The Daily Active Users (DAU) is a metric that shows you who your truly loyal base of users are. The individuals that use your app daily represent your core community of customers. These people are also likely brand ambassadors that promote your app to their networks. Knowing the people who are actively using your app is critical as it shows how the market is embracing the service you provide. Having so many people downloading and not using your app is a clear indication that you need to do something about it.

4. Session Length:

If you really want to know how engaged people are with your app, you will want to pay attention to the Session Length data. This will let you know how long users are engaging with your app. This information helps indicate when improvements may be in order.

5. Crashes:

This metric should be taken very seriously because if it is ignored, it can hurt the rating of your app. If people begin to get frequent crashes, it can indicate that there is a bug in your app. If you see the number under Crashes increasing, you want to investigate this right away.

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Seven Stages To Creating A Patient-Friendly Healthcare App

Innovative technologies made providing medical services in a remote format possible. It allows you to increase the efficiency and effectiveness of medical care, greatly facilitating the work of medical personnel and providing convenience for both patients and doctors. It explains the significant proliferation of healthcare applications. Benefits Of Healthcare Applications There are situations where healthcare applications are much more effective than traditional healthcare. We list the main advantages of medical applications: provide prompt medical assistance, eliminating the need to visit a medical facility; patients feel more comfortable when providing medical services; improving the quality of the information collected; significantly reduced financial costs for both medical institutions and patients; ensuring optimal communication links between the parties; attracts more users to use applications due to the availability of various useful tools. It is the presence of such significant advantages that stimulate developers to create healthcare applications. By ordering outsourced healthcare software development you'll access top-notch quality, accelerate your product's delivery, save on costs, and unlock endless possibilities for your business ideas. Consider The Main Stages Of Creating Applications For Healthcare Healthcare applications focus on digital patient records, drug prescribing, and remote appointments. No matter what your healthcare application is about, there are seven key steps to successfully building it. Decide On An Appointment Before starting development, you should decide on the purpose of the healthcare application. There are many assignments, but we will list a few examples to help you solve the issue of product scaling: for the management of medical data – assisting medical professionals and patients in the exchange of medical information, as well as scheduling appointments with a doctor; for medical personnel and medical organizations – they are larger and include more functionality; for patients – designed to help patients effectively and quickly – they are simple and include a wealth of wellness information providing essential health support. When you understand the purpose of a medical application, you will be able to understand its scope and structure for development. What Will Be The User Audience? When creating a healthcare application, you need to consider the user audience. It would be best to understand how precisely the completed application will be aimed at the age category, social component, etc. An application designed for patients should include specific recommendations for improving well-being and information about various diseases and medications. In addition, it is necessary to provide for the control of the symptoms of diseases and the prescription component for their treatment. For example, it is essential to include information about staying well with various chronic diseases. Define Platform It is necessary to choose a platform for developing a medical application. On which mobile devices it should function and which operating system it should support (or support for both systems is beneficial). Always carefully approach this issue, considering the user audience and age categories. Ensuring The Competitiveness Of Products Currently, there are a vast number of applications for health care. Therefore, the development should consider the missing thematic or user niche or the existing non-competitive medical application. The right approach should ensure a high rating of the created products and bypass competitors in many aspects. In addition, it is recommended to provide unique and valuable functionality that allows you to solve many issues (medical staff, patients) that were not previously solved using existing healthcare applications. Be sure to think of quality content that includes essential and helpful information. The more your product differs from the current one, the more successful its entry into the user market will be. Availability Of Key Functionality Each medical application has different ways to access information, and accounts, get medical care, and more. Therefore, it can take time to determine which functionality to use in product development. Here are some examples of options that you need to consider when developing a medical application: individual reports of patients about their state of health, allowing you better to navigate the existing risks and methods of treatment; analytical reporting with charts – allow users to monitor their actions and assess the situation; The presence of chats and the possibility of video communication – are essential for providing medical care remotely, especially when there is no opportunity to visit a medical facility; The toolbar is necessary for both patients and physicians, providing information collection and helping to prescribe treatment promptly; tools that allow you to receive various notifications, electronic prescriptions, and reminders. The more thoughtful the functionality is, the more the user audience will be attracted to the developed healthcare application. Design Development Design is important when creating a medical application since a high-quality and well-thought-out interface is essential for users. We list the most important properties that must be taken into account when designing products: ease of use; font size and type – straightforward and easy to read; clear navigation; High-speed loading – find a balance between powerful functionality and fast loading of the application. A well-designed interface will increase the rating of your medical application. Product Promotion After the launch of the application, it is essential to promote it to spread and increase the user audience. It is necessary to use wide advertising, including social networks. We've covered the most critical steps in developing a healthcare app. If you correctly consider all these aspects, then the success of your created products is guaranteed. Read Also: Healthcare Jobs That Will Be Most in Demand 2020–2025 Common Types and Causes of Medical Malpractice 6 Effective Ways to Improve Your Mental Health

How to Develop A Healthcare App?

Today, millions of people rely on their mobile devices to simplify their life. No matter which industry you look into, you will find that app optimization has become a core technology to offer the best services to the users. The trends have not stopped the industries but have expanded to the other sectors as well. For instance, medical sectors are looking forward to prioritizing mobile app optimization technology to offer better services to their patients. Despite mobile app optimization being on top of the trends, the heartbreaking fact is that only 2% of them use a healthcare software application to seek help. This shows that even after having a healthcare app, these companies cannot fulfill what a patient is looking for. With that being said, today, we will take you through the necessary steps that a medical software development agency needs to consider while developing a healthcare software application. How To Build An Effective Healthcare App? Who doesn’t want to have the convenience of booking an appointment with a doctor with a simple click or getting the right information to treat a medical patient in your home? Well, having a healthcare app can certainly make this dream into reality. But do we have any healthcare application today that is effective with what it's doing? No! This is the reason why only 2% of the patients use any kind of health care application. A mobile healthcare application needs to go through thorough planning and be well equipped with solutions to deal with “What If” scenarios. Below are the necessary steps a software development needs to take to create effective Healthcare Applications. Decide the type of healthcare app. Add functions that help the patients. Do your privacy and compliance research. Decide on the platform. Make your UI/UX design accessible. Test your app before submission. There we go, these are the steps that will help create a healthcare app that will resonate with your patient’s needs. Let’s understand every step clearly. Step 1: Decide The Type Before you can start developing a healthcare application, you first need to decide on the type answer in which category your idea fits in. just a look at the following list, you will know what we mean to say. Phone-To-Text Capabilities. Diagnosis Chatbots. Mobile Medication Alerts. With every item as great as the other one, you can easily lose track of your original idea. Hence, it is important to understand what kind of services you can offer in a better way. This will help you stick with the idea that will resonate with you. Step 2: Add Relevant Function Once you have decided on what type of healthcare application you will develop, the next part is to narrow down the type of function your audiences will accept from the applications. This phase is quite tricky as there can be several features that can be integrated into an application. If you are having a hard time deciding on features, the following list might help you decide on some of the functions. A Dashboard. Payment Portal. Reporting & Charting Function. Doctor Profile with Geolocation. User Portal. Real-time chat option. Doctor & Patients community. Step 3: Privacy & Compliance Research Privacy is one of the most important parts of a healthcare application. Unlike other software applications, healthcare applications are subjected to fierce legislation. Before you can launch the app in the market, you will first need a certificate through the HIPAA (Health insurance Portability And Accountability Act). Step 4: Decide A Platform Any application needs a platform to operate itself. While developing a healthcare application, you need to decide for which platform you are developing the software. Today app optimization is a trendy subject, and most of the app optimization processes are happening for mobile phones. Hence,k look into the analytics and then decide which platform caters to most of your audiences and develop accordingly. Step 5: Accessible UI/UX Design While we are talking about a healthcare application, the user interface and user experience play a major role. Given the vulnerability of apps and lacking user experience, you must focus on the following. Focus on consistency while mapping. Spend some time on things that your users are expecting from your applications. Minimize the number of breaking points for patient users. Maintain a simple, clean, and uncomplicated design. Step 6: Test Run Your App Professional software running is worth putting your piney and time into. Test run of these software helps you give insight on the loopholes of the newly born applications. You can take this chance to further revamp the healthcare apps. Here is how a test run of a healthcare app is necessary. To know the threshold of your healthcare application. To find hidden bugs. To avoid privacy leaks and ensure the safety of patients’ sensitive information. To ensure the app is users friendly and working smoothly with the best UI/UX. Conclusion A healthcare app can be a game-changer to the healthcare industry. People will be able to seek medical attention with the help of these apps. Hence, these apps will be able to save more lives. Following these six steps, you would be able to outline your healthcare application and will be able to develop an application that offers tailor-made solutions to the patients. More Resources: Why Spy Phone Are Beneficial To Use? Brief Mobile Trading Apps Comparison The Business Advantages of Mobile CRM Apps

Harmony In Art: Soul App And WABC Illuminate The Canvas Of Inclusivity

As winter's icy grip tightens its hold, China's well-known social app Soul App and the WABC Art Way Foundation in Shanghai took it upon themselves. They wish to kindle a heartwarming flame through a unique exhibition that envelops the season in a radiant glow. This exhibition was all about allowing children dealing with autism, known in China as "children of the stars," to flex their creative abilities and express themselves through the medium of art and colors. The collaboration between WABC and Soul App was not just to underscore the importance of kindness and patience but also to elevate public knowledge and foster a deeper sense of inclusivity toward autism. An Introduction To The Exhibition… Most of these paintings that were part of the exhibition were so much more than just regular works of art. They were extraordinary creations by remarkably talented children. In every one of these creations, each stroke of the paintbrush captured a spectrum of themes infused with the unique creativity, enthusiasm, and vigor of each young artist. And because these artworks were so extraordinary, Soul did not want to limit them to just a physical exhibition. So, the Soul App team took on the responsibility of transforming these artistic creations into a channel for change. By digitalizing these masterpieces, Soul created a collection of art-inspired merchandise. The proceeds from the sale of these products were pledged to support WABC's initiatives for autistic children. This transformative process not only amplified the impact of the children's art but also channeled the collective goodwill of the community towards a cause that transcends the canvas. The collaboration between Soul and WABC was meant to go beyond the realms of just art as well as philanthropy, and that is exactly what the event did. The exhibition not only showcased the works of these extremely talented children but also worked as a transformative bridge that allowed children with autism to communicate and connect with the world in their own special way. What Made Them Different And Unique? Each painting on display had a unique backstory, and the artistic flair of the creator brought it to life on canvas. From the stunning sunset that spread its last bit of orange glow over the seascape to the gathering of twinkling stars across the cosmic sky and the earth depicted as a colorful ball exuding energy all around, every painting was a portal into the imagination and artistic genius of the "children of the stars." Artists like Yangyang, Ah Ye, and Jielin brought together a medley of styles and stories that were as awe-inspiring as they were diverse. For instance, Jielin put her savant skills to work by painting an imaginative representation of space and time as viewed and perceived by her. While each painting was no doubt a personal narrative, it also offered an overall glimpse into the unique minds of autistic kids. So, each of these paintings contributed in its own way to building autism awareness, challenging stereotypes, and above all, fostering a more inclusive society. Held for 8 days from December 18th to 25th, the event known as "Painting Away Loneliness Fur-ever," unfolded its enchanting narrative at No.794 in Shanghai’s Julu Road. Beyond being a visual feast of artistic expressions, the exhibition became a haven, as the venue was transformed into a cozy, tranquil refuge adorned with stuffed toys and plush, soft materials. This carefully curated ambiance aimed to do more than showcase art; it sought to dissolve the barriers of loneliness, aligning seamlessly with Soul's overarching vision of a world without lonely individuals. Physical Exhibition Space While the physical exhibition space provided a tangible experience for visitors, Soul recognized the importance of extending the warmth and inclusivity of the event beyond geographical constraints. For those unable to attend in person, Soul App facilitated virtual participation by engaging in discussions under the hashtag #MeltLonelinessTogether. This online dialogue accomplished two important goals. First, it contributed to the exhibition's digital presence. Second, it echoed the collective warmth generated by the physical event. Because the physical exhibition space was embellished with fluffy decorations, ornaments, and mesmerizing plush dolls, the event became more than just a fundraiser. The environment was skillfully designed to instantly alleviate visitors' loneliness. So, the warm as well as soothing atmosphere became a space where emotional connections could flourish, further reinforcing the collaborative spirit between Soul App and WABC. What Was There For Consumers? Soul extended an invitation to its consumers to explore the online exhibition version through an assigned in-app website page. But this page too, was more than just a virtual gallery. It built a foundation on which the event itself was built, and the goals of awareness and inclusivity were met. So, it had comprehensive information about the exhibition, the painters, and of course, the exhibits. The hashtag #MeltLonelinessTogether encouraged users to both discuss and share their opinions on the exhibition, amplifying its impact on social media platforms and fostering a digital community committed to the cause. The event was a roaring success not just because it involved people coming together for an exceptional cause but also because Soul App and WABC have been collaborating for a while to increase awareness of social issues. In the past, they partnered to host a variety of events, which included: The Different Socks Day, a charity event organized to promote inclusion as well as acceptance for individuals suffering from Down Syndrome, cerebral palsy, and autopsy. The exhibition of "Special Doesn't Mean Lonely". An event for "Soul's Happy Star Home" event, The "Stars Meet Songs", was an online music party and a philanthropic event aimed at infusing adoration into the lives of the "children of the stars." The coming together of Soul and WABC was bound to be a symbiotic association with the latter committed to public advocacy and the former involved in offering young people a platform to contribute to philanthropy and make a difference in their own lives and the weaker sections of society by extending kindness to all. Established in 2016, WABC has long been associated with campaigns that were organized to raise awareness about community and public issues. Also, they have been providing no-cost art therapy to individuals with developmental disabilities and intellectual deficits. Parting Thoughts As far as Soul App is concerned, almost 80% of total users belong to Generation Z, and these youngsters are keen on engaging in charity and volunteering work. Hence, it was a given that they would be involved in causes and campaigns that matter and are meant to make a difference. So, as the app continues to encourage warmth and foster its reputation on the platform, it remains dedicated to supporting highly vulnerable communities. Through a virtual social playground that organically expands based on user creativity, Soul strives towards its vision of a world where no one feels alone. This commitment goes beyond sporadic initiatives; it has become an integral part of Soul's identity—a platform that not only facilitates connections but also nurtures a spirit of giving back. Read Also: Android App Testing: Beginner’s Guide WhatsApp Not Working: Why It Happens And How To Fix It Your Wrist, Your Chat: Setting Up WhatsApp On Apple Watch

5 KPI’s All App Developers Should Track

KPIs Explained:

1. Downloads:

2. Installs/Uninstalls:

3. Daily Active Users (DAU):

4. Session Length:

5. Crashes:

Dominant Mobile App Trends To Keep An Eye On

The most downloaded app in September is China-based TikTok app

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Seven Stages To Creating A Patient-Friendly Healthcare App

How to Develop A Healthcare App?

Harmony In Art: Soul App And WABC Illuminate The Canvas Of Inclusivity

5 KPI’s All App Developers Should Track

KPIs Explained:

1. Downloads:

2. Installs/Uninstalls:

3. Daily Active Users (DAU):

4. Session Length:

5. Crashes:

Share this Article

Dominant Mobile App Trends To Keep An Eye On

The most downloaded app in September is China-based TikTok app

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

Content Marketing Services

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