5 Things You Are Not Checking In SEO But You Should!

Published on: 02 February 2019 Last Updated on: 08 August 2019

SEO is arguably the most powerful marketing tool for today’s professionals and it is also something that is constantly evolving and changing at a rapid pace. You cannot afford to miss out on anything if you want to stay on top or increase your viewership. Here we have put some of the most important things that you should be checking in your SEO but you are not.

Check your Backlink Profile:

Backlinks are the backbone of SEO. the backlinks are known to be one of the strongest offsite ranking factors which are considered in the search engine algorithms. Backlinks are going to impact your rankings more than any other factor. Make sure your backlinks are not from spammy websites because even if your website is clean, Google will punish your site with bad rankings if you are hanging around with bad boys so to speak.

Check your Sites Loading Speed:

Keep in mind that Google’s top priority is to show the most relevant results with the highest quality. So, a site that takes more time than others does not exactly fall into that category, does it? In a blog published by Google on its website read,

“Speeding up websites is important—not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed—that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”- Google Webmasters Blog

Check Meta Tags Aren’t Duplicated:

The meta tags or the meta titles and description are the two things that the search engines are going to use in order to determine what page this is and where it should be ranking. This is because the meta tags are the first things that the engine spiders are going to read when they are going to index a brand new URL. This will most probably contain your keyword and your brand name as well. This is why you need to optimize this field if you want to stand any chance of getting your site ranked higher in Google searches.

Check for Content Duplication:

Google does not tolerate duplicate content at all. Not only your ranking will drop significantly, but you will also be given a penalty from Google. There is a very easy way to check for content duplication and all you have to do is paste your URL in Copyscape and it will scan the whole internet for duplicate content. If you find any, make sure that you re-word the page or re-organize your content structure. If you are sure that someone has copied your content for word to word then you can report that website to Google. This will help Google to recognize that your content is not plagiarized from others and this will significantly improve your rankings.

Check for Broken links:

Whenever a page gets deleted, never existed or redirected then broken links will happen on your website. These links are going to be very damaging to your website and your SEO strategy. Google does not like when users are frustrated and when the users will hit an error page by clicking somewhere on your website they are bound to be frustrated. In order to find any such links on your website, all you need to do is use the HTTP Header Status Checker. Here all you need to do is paste your websites URL in the search bar and get immediate results by finding any broken pages that are linked in your website.

Lastly, being in SEO, you must know that organic results are not all that matter. Whether it is Google listing or map or even stock price, you need to be updated with the latest going-ons on SERP. With tools like Stillio, you leave nothing to the chance and have full control over your SEO.

Make sure you regularly check on all the things mentioned above on regular intervals and your website will be very healthy. After making sure everything is ok with this, you will be able to go ahead and apply your SEO strategy for your website to gain better rankings.

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Top 9 Factors To keep in mind before Choosing A Web Host

Making decisions while choosing your web host can be a tricky one. You may have multiple options with you and most of them claiming to have 99% uptime, knowledgeable support, and unlimited resources. This can cause confusion and there is no way to make an informed decision. After creating a professional website it is equally important to choose the right web hosting company. There may be positive as well as negative feedback about the service provider. To make yourself at ease, you should know that there are few factors by which you can decide on the web host. Even if you are using a VPS service, check if the Windows VPS has the features you need. Let us look at some of these factors. 1. Area of focus and specialties : This is an important aspect while choosing the web host. You need to make sure that the web host caters to your requirements. Some of the web host companies offer good shared plans but these plans do not suit the growing business needs. For some businesses with a small exposure, you may not need the solutions provided. This is where the company`s specialty comes in to play. Before you buy to make sure that you understand your needs and how it will be fulfilled. The reviews and recommendations can also help to understand the strength and weakness of the service provider. 2. Price : This is something that everyone looks at while choosing the web host. This should not be the deciding factor. Going for the cheapest option is not necessarily the best thing always. If you want to make money from your site, make sure that you pay for the right services. Make sure that you think about the factors which can play a role and then take a closer look at the features that each service provider has to offer. Once you have all the features in place then compare the prices of different web host companies. 3. Tech Limitations : Your website can be used for many things. You can use it for a blog, rich content, as an e-commerce site, or host videos. The cheapest hosting package will not cut the deal. The cheap hosting plan will not have the necessary RAM, disk space, and processing power. Some companies may have Technical limitations or limited after-sale support, hence it is important to understand these factors, before buying the plan. 4. Tech Support : This is an important feature which needs to be there when you buy web hosting services. Some people may also consider it as an important point. If your website is affected and goes down, it is important that you should be able to reach out to the company for support. Also, the team should be able to help resolve the issue and get the site back online quickly. You should also be aware of the reputation of the support and how you can contact them when needed. The companies which are not good with Tech support, you should stay away from them. 5. Hardware : You should be aware of the hardware the company has and the kind of machine they use. It is important because it will be the deciding factor when it comes to uptime and the performance of your site and server. 6. Add-Ons : You should be aware of the add-ons a company has to offer. These add-ons will make them more attractive while buying the services. Some of the add-ons can be energy-saving practice, data centers, data back up, and free domain privacy. If these add-ons are something that you may need or have been looking for then it will help you make the decision. 7. Reputation and Customer review : You will have to do some background checks and look into the details of the reviews posted by the earlier customers. Also, you can read the reviews on Twitter or Google. You can see what the current and earlier customers have to say about the service provider. This is the best add-on of social media and you can even know about the company by asking more questions. You can get responses from the people and the company employees as well. 8. Scalability : This is something that you will have to keep in mind. It is important because if in future your business grows, does the hosting provider have adequate plans to support the growth. If the hosting company is good for now, it is not necessary that it will work in the future. You should look at the options if the company has VPS or Dedicated Server solutions to support the growth. Get some opinions about the scalability of the company, before you move ahead with the purchase. 9. User Interface : Having a User interface is a bonus. Even if you do not understand technology much, a user interface will help you with a lot of things. It gives you the option to install WordPress, set up emails, and accounts. These things can be done without reaching out to the service provider. Conclusion : The importance of hosting your website with the correct company is critical. Take your time and review different companies. Use all the resources and understand all the aspects, before you purchase the plan. Read Also : Things You Should Know About Web Host Providers What Makes A Web Hosting Good? Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

Search Engine Optimization (SEO) is one of the digital marketing strategies that have been talked about for years. Established businesses on digital media swear by this strategy in boosting their web traffic, increasing visibility, and improving returns on investment. As a result, all businesses are running towards this strategy with the hope to see positive results. SEO campaigns are essential for your business to improve your business to the next level. Unfortunately, to the disappointment of many firms, SEO isn’t showing the results that they expected. This has led to great losses after spending thousands of dollars to develop a strategy that does not bear results. The question is, “Is SEO overhyped?” If not, why is it not working for your business? And what can you do to improve your SEO strategy and begin to experience positive results and increased ROI? SEO is an effective digital marketing campaign, but it only works for firms that have learned how to leverage it. In this light, here are eight reasons why your current SEO campaign isn’t bearing traffic and leads, and what you can do to realize positive results from it. Different Factors Are There Why SEO Campaigns Do Not Show The Desired Results There are several factors are there why SEO campaigns do not exhibit the desired results all the time. Try to achieve your goals in the best possible ways. Work out the plans that can help you to achieve your goals in the correct order. 1. Your Web Design Sucks How visually appealing is your website? Do you have a professional look that would appeal to a new customer? How are the pages, posts, imagery, calls to action, and other page elements placed on your website? Does the site look busy and stuffed? When an individual visits your site, they will move on quickly if they don’t like the design and layout. This results in increased bounce rates which causes search engines to rank you at the bottom of the search page. What’s more, a poorly organized page makes it hard for search engines to crawl the site, and this results in lower rankings. You can improve your SEO strategy by taking the time to design a user-friendly website. Make sure that page elements such as the content, imagery, and CTAs are correctly placed on your site. 2. You Have Poor Content Experts say that content is king and this statement has never been more accurate than in matters of SEO. Content is what will draw people to your site and keep them coming back. If you don’t give your readers a reason to return, they will not. What does poor content look like? First, it does not provide any useful information to the target client. Secondly, it is poorly written with an unappealing structure and poor-quality imagery. If readers find your content unattractive, they will pass by your page regardless of its ranking. Take the time to develop quality content for your readers. It should provide meaningful information that's easy to read. Use an appealing tone and organize your work into visually appealing formats. Finally, use high-quality images and video for your content. 3. You’re Targeting the Wrong Audience SEO only works if you are targeting the correct audience. This may seem obvious, but not all businesses can accurately sift through the millions of online users and identify their target audience. For example, if you are an auto repairs company but your content leans towards the car manufacture industry, you may lose out on your target audience. Before developing an SEO campaign, identify your target audience. Strive to produce content that is directly targeted to them. For example, an auto repairs company should focus on clients who are seeking repair services and not to buy new vehicles. If you are not sure, consider seeking help from a Minneapolis SEO Expert . 4. You’re Using the Wrong Keywords One of the top techniques in an effective SEO campaign is the use of keyword phrases. These are search terms that prospective clients feed on search engines when looking for a product or service. Note that not all keywords will guarantee success in your SEO strategy. If you use simple keywords, you will face stiff competition from other players in the industry. If you go for very narrow ones, no one will find your site. The best way to use keywords effectively is by using long-tail over short keywords. Long-tail keywords utilize a series of terms, at least two or more, that are commonly typed by readers. So instead of using “dentist” as your keyword, you would have a phrase such as “best dentist in Minneapolis.” The longer phrase has a higher chance of ranking higher and shaking off competition. 5. You Have the Wrong Priorities When employing an SEO campaign, various metrics come into play. You can choose to measure web traffic, conversion rates, bounce rates, ROI, and many others. Failure to focus on the right metrics can cause your SEO strategy to fail. Unfortunately, most businesses pay attention to the wrong metrics. For example, they will strive to increase their following on social media and their site traffic but ignore other metrics like the conversion rates. Having a large following doesn’t guarantee that they will all convert. Therefore, make sure that you are paying attention and directing your resources towards metrics that will generate returns for your business. 6. Your Conversion Rates are Low One of the ways to know that your SEO strategy is working is when your conversion rate increases. Conversion rates go up when users take your desired call to action (CTA). It could be to sign up to your newsletter, join your email list, or buy your product. Different businesses have varying CTAs based on their needs. If your conversion rates are low, your SEO campaign is not working. To improve your conversion rates, focus on strategies that will draw and keep people on your site. Have an appealing website and ensure that your call to action is visible. The CTA should also have attractive graphics and terms – it should be like the magic button that everyone itches to click. SEO campaigns can work well in your favor as it can help your business to grow in the right direction. 7. You Have no Precise SEO Plan What do you intend to get out of your SEO campaign? Do you have specific goals? If not, the chances are that your strategy is not targeted at anything in particular either. Lack of an actionable SEO plan will cause you to try out anything, including strategies that are doing nothing for your campaign. Come up with a practical plan of what you wish to achieve with SEO. Do you want traffic? What for? Do you want to write blog posts for your website’s blog section? What will the blogs help you achieve? Outlining your goals enables you to channel your efforts and resources towards a worthy cause. 8. Your Site is Not Mobile Responsive Search engines today are favoring sites that are mobile responsive over those that maintain a desktop view even on mobile devices. Mobile friendly sites load faster and have easy readability on phones and tablets. If your website isn’t mobile responsive, search engines will rank it lower, and this will stall your SEO dreams and goals. Develop a mobile site that will appeal to search engines and visitors. SEO works for businesses that have mastered the strategy. If your campaign isn’t working, look into these eight things and make the necessary tweaks to gain positive results from your SEO campaign. Final Take Away Hence, these are some of the core factors that can work well in your favor while you want to develop your business in the right direction. SEO Campaigns can work well in your favor when you apply the correct techniques in the proper manner. Do not lose out on the chance that can provide you the opportunity. Read Also: How To Integrate Email Marketing With SEO Two SEO Trends To Take Advantage Of In 2018 5 Ways To Improve Mobile SEO

4 Benefits Of SEO For Small Businesses

In the era of high competition, it becomes difficult for businesses to bring and attract interested customers. They opt for many methods to market their small business, but most of them go in vain. Do you have a plan to try out something new and to stay in the competition? Try out the SEO for small businesses and increase your website ranking and traffic. Many small businesses have benefited from influential SEOs and helped them to increase traffic and sales. To get the best SEO service, you must visit Impressive Digital - SEO Sydney. They will help you with the right set of SEOs and thus bring a target audience to your website. The below discussed are some of the major benefits of SEO for small businesses. 4 Tips Of Using SEO To Grow Your Business For every small or medium organization, the perfect SEO for small businesses is the best way to keep in touch with your audiences. And more your website traffic is going to increase your product’s view, and finding the potential buyers is going to be easier. So if you want to grow your small business faster, here are four tips for you. 1. Build Attractive Websites: Having a website is not enough if it is not user-friendly. The meaning of SEO for small businesses does not only mean optimizing search results. Apart from that, it also helps you build better and effective websites. When a person visits your website, they should be presented with a specific set of keywords that interests him. Finding those keywords on your website will make them feel comfortable and allow them to stay for a longer period of time. Your website is only effective when it makes the visitor feel happy and satisfied with the text and content. You may also like: 5 Inexpensive Tips on How to Scale Your SEO Business 2. Increase Traffic: Is your website not being recognized by your target audience and customers? Then the best way to achieve the same is through SEO. They are the best tools when it comes to increasing traffic on your website. Since it will appear on the top search results, more and more target audiences will land on your website. This sounds easy when done using SEO for small businesses. When traffic on your website is increased, your brand will get introduced to new customers. Your small business will reach different heights when your website is beautified by SEO experts. 3. High Conversion Rates: Bringing all kinds of audiences to your website through any other type of method may not be a big deal. The challenge is to bring the audience that might be interested in the product or a service that your business is offering. The audience that is related to your SEO for small businesses and might show interest in real traffic on a website. When they make a purchase from your website, they contribute to increasing conversion rates. This can be best done by using SEO to get your business website built. Only the right set of keywords will help you increase conversion rates. 4. Helps Your Business Compete: As discussed earlier, doing business is difficult when there is high competition. You and your brand must stand out to attract more customers. When your business website is made with SEO, it helps your brand stand out in the competition. The ranking of your website occurring in the search results is wholly dependent on SEO. Therefore, to get a proper ranking position and to help your business compete, you shall get your website made from reliable SEO experts. Successfully competing sites will result in increased sales. It will also result in brand recognition and thus many new customers to a small business. Conclusion: Establishing a small business is not alltime very challenging or time-consuming. In 2021 establishing a small business is turning out to be more simple work. Only you have to use the digital medium and use SEO to improve the content of your website. With this simple way, you can improve the traffic and the view rate of your website. Along with the traffic, if you are setting up an eCommerce-based website, your products sales will also increase. Read Also: The Challenges of E-Commerce SEO Local SEO In Australia: How Much Does It Cost? The Top SEO Tools for 2021

5 Things You Are Not Checking In SEO But You Should!

Check your Backlink Profile:

Check your Sites Loading Speed:

Check Meta Tags Aren’t Duplicated:

Check for Content Duplication:

Check for Broken links:

Startup Business Management: How to Effectively Incorporate Use of SEO

5 Inexpensive Tips on How to Scale Your SEO Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 9 Factors To keep in mind before Choosing A Web Host

8 Reasons Your SEO Campaigns Aren’t Showing the Desired Results

4 Benefits Of SEO For Small Businesses

5 Things You Are Not Checking In SEO But You Should!

Check your Backlink Profile:

Check your Sites Loading Speed:

Check Meta Tags Aren’t Duplicated:

Check for Content Duplication:

Check for Broken links:

Share this Article

Startup Business Management: How to Effectively Incorporate Use of SEO

5 Inexpensive Tips on How to Scale Your SEO Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related