5 Things You Are Not Checking In SEO But You Should!

02 February 2019

SEO is arguably the most powerful marketing tool for today’s professionals and it is also something that is constantly evolving and changing at a rapid pace. You cannot afford to miss out on anything if you want to stay on top or increase your viewership. Here we have put some of the most important things that you should be checking in your SEO but you are not.

Contents

1 Check your Backlink Profile:
2 Check your Sites Loading Speed:
3 Check Meta Tags Aren’t Duplicated:
4 Check for Content Duplication:
5 Check for Broken links:

Check your Backlink Profile:

Backlinks are the backbone of SEO. the backlinks are known to be one of the strongest offsite ranking factors which are considered in the search engine algorithms. Backlinks are going to impact your rankings more than any other factor. Make sure your backlinks are not from spammy websites because even if your website is clean, Google will punish your site with bad rankings if you are hanging around with bad boys so to speak.

Check your Sites Loading Speed:

Keep in mind that Google’s top priority is to show the most relevant results with the highest quality. So, a site that takes more time than others does not exactly fall into that category, does it? In a blog published by Google on its website read,

“Speeding up websites is important—not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed—that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”- Google Webmasters Blog

Check Meta Tags Aren’t Duplicated:

The meta tags or the meta titles and description are the two things that the search engines are going to use in order to determine what page this is and where it should be ranking. This is because the meta tags are the first things that the engine spiders are going to read when they are going to index a brand new URL. This will most probably contain your keyword and your brand name as well. This is why you need to optimize this field if you want to stand any chance of getting your site ranked higher in Google searches.

Check for Content Duplication:

Google does not tolerate duplicate content at all. Not only your ranking will drop significantly, but you will also be given a penalty from Google. There is a very easy way to check for content duplication and all you have to do is paste your URL in Copyscape and it will scan the whole internet for duplicate content. If you find any, make sure that you re-word the page or re-organize your content structure. If you are sure that someone has copied your content for word to word then you can report that website to Google. This will help Google to recognize that your content is not plagiarized from others and this will significantly improve your rankings.

Check for Broken links:

Whenever a page gets deleted, never existed or redirected then broken links will happen on your website. These links are going to be very damaging to your website and your SEO strategy. Google does not like when users are frustrated and when the users will hit an error page by clicking somewhere on your website they are bound to be frustrated. In order to find any such links on your website, all you need to do is use the HTTP Header Status Checker. Here all you need to do is paste your websites URL in the search bar and get immediate results by finding any broken pages that are linked in your website.

Lastly, being in SEO, you must know that organic results are not all that matter. Whether it is Google listing or map or even stock price, you need to be updated with the latest going-ons on SERP. With tools like Stillio, you leave nothing to the chance and have full control over your SEO.

Make sure you regularly check on all the things mentioned above on regular intervals and your website will be very healthy. After making sure everything is ok with this, you will be able to go ahead and apply your SEO strategy for your website to gain better rankings.

Read Also:

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

A Complete Online Guide to Boosting Your Website Traffic in 2020

As soon as New Year's Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year.After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site.If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below. A Complete Online Guide to Boosting Your Website Traffic in 2020: 1. SEO:To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this.You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference. 2. Listings: Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant. 3. Social Media:Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging.Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that?If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn't translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It's worth every penny. 3. Email Marketing:If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested!Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff.It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business. 5. Guest-Starring: A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success.Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you! 6. Engage: Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience.A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity. 7. Analyze Your Data: Every forum from Facebook to Wordpress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership.Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back. Get the Boost: There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet.Read Also:Top Utility Tools You Need For Your Website Tips On Building Your Resume For A Website Design Company

How to Integrate Email Marketing With SEO

Marketers spend countless hours making sure every piece of content they publish online is optimized. However, many marketers fail to take the time to optimize their e-newsletters. These newsletters are not published online, which means they are not indexed by search engines such as Google and Bing. But, this should not stop marketers from making an effort to integrate email marketing with SEO.Effective email marketing campaigns drive traffic, increase engagement, and lower your bounce rate, which are three factors that affect your website’s ranking. Because of this, it is important to optimize email marketing campaigns in order to improve your ranking within search results. Here’s how: Encourage Engagement: Link to some of the most recent blog posts in your e-newsletter and encourage your audience to engage with your content. How? Ask them to leave comments with their feedback, questions, and suggestions. Search engines look favorably upon websites with an engaged community of users that are commenting on posts. If you encourage your subscribers to leave comments, this could improve your website’s ranking.You should also place social share buttons next to your content and within the email campaign template so your readers can easily share your work with their followers. It’s important to encourage engagement in any way you can to boost your SEO ranking. Create Link Building Opportunities:Marketers can also use their email marketing campaigns to build inbound links, which are links to your website that are placed on other third party websites. If your inbound links are placed on relevant and trustworthy websites, this will have a positive impact on your ranking.Create link building opportunities by including links to interesting pieces of content you’ve written within your email campaign. For example, if you’ve recently published the results of a study, include a link to this page within your email newsletter. This makes it easier for someone who wants to cite your work to find the link and place it on their website. If you choose the right piece of content to promote, you should see a spike in inbound links in the weeks following your email marketing campaign. Identify New Keywords: Many companies solicit feedback from their customers using email survey campaigns. This is a great way to hear what customers really think about your business, and it can also be used to improve your SEO. How? Include a few open-ended questions so participants have to answer in their own words. The way they write these responses is probably similar to the way they would write a search query, so this is the perfect opportunity to analyze their responses to look for potential keywords. For example, a gym might realize that their customers tend to refer to their business as a fitness center or health center rather than a gym. In this case, the survey helped this business learn that targeting “fitness center” or “health center” would be a better way for them to reach their target audience.Optimizing email marketing campaigns is important, but it’s also crucial for marketers to remember the basics. Keep the subject line short and sweet, but make sure it is interesting enough to grab consumers’ attention. The campaign should also be mobile-friendly to ensure that it can be accessed by users on their smartphones or tablets. Following these simple tips will help you integrate your email marketing with your SEO strategies so you can increase your website’s visibility and your company’s bottom line!Read Also:Importance Of Web Push Notifications In Search Engine Optimization Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Content Optimization: What It Is and How To Do It

Content is the soul of the online world. Online business approaches the optimum heights when it contains a high level of uniqueness. People love to read the creative content as it helps them to learn more about the topic.Your website can approach a massive audience and target lots more when it has innovation. Check plagiarism of your website content within no time through effective use of a plagiarism checker. What is Content Optimization?Content optimization is the most excellent and rational method to adopt. It includes the process of ensuring that the content is able enough to approach the wider audience. Content optimization comprises a variety of steps that combine to boost the SEO of the content. Get excellent scoring and ranking of the website through ensuring content optimization of all web pages.The major benefit of content optimization is that it increases user engagement on the website. Ultimate benefits include the enhanced website visibility and enhanced CTRs. Content optimization depends mainly on checking plagiarism. How to Do Content Optimization? Content optimization is not rocket science. The better the research will be, the better the implementation would become. You can optimize your website content on your own. Keep a close eye on your website content and check plagiarism of all to avoid consequences.There are multiple ways to do so: Appropriate Use of Backlinks:It is optimally necessary to link the most reputed and top-rated websites for linking to your content. Backlink has the power to extend your reach to the targeted audience. The wisest method to get the benefit of backlink is the use of keywords. Keywords are the necessary part of the content that must be used to reap the benefits.Backlinks are meant to be used on the keywords. You can use multiple backlinks in the web content to reap optimum outcomes in the least possible time.However, the notorious and broken backlinks must be avoided. Unique Content: A plagiarism check has the power to reveal the similarity index of the content.A plagiarism detector would not disappoint you in terms of performance. It helps in offering quality content without the similarity index. Check Duplication with the use of the most reliable online plagiarism checker which is none other than Duplichecker. It is a reliable similarity checker which is well known for its excellent features.Check plagiarism at your earliest and avoid uploading content without passing the content through it. In the case of a high similarity index, you can make use of a paraphrasing tool. Avoid spelling and grammatical errors from all the web pages.SEO-friendly content will let you cast a spell on the masses and develop a connection with them. Use SEO online tools that are available free of cost for your convenience. Say goodbye to the issues to Check plagiarism and use online tools for it! Meta Title and Meta Description: The main catching elements that ensure generating a click on the article are the meta title and meta description. A plagiarism check is necessary for the meta title and meta description. The title must be appealing and should contain numeric and other keywords. Both meta title and met description are the ones having their visibility at the search engine.Do not exceed form the word count limit and craft the impressive one through creativity. Check plagiarism of these, too, as crawlers can find it out to decline your website rating. Image Alt Attribute: Images are the element that is used in the content to improve the engagement of the users. These visually appealing elements provide more worth to the content. People comprehend the concept of the article when they go through the relevant images in it.Do not use random images but ensure to grab the ones having high resolution and relevancy to the topic. Optimize these with the use of image alt attribute and must incorporate the keyword in it. Targeted Keywords:Keywords work magically to bring success to you. Exploring the keywords is not that tough, especially when you go through the right tactic. Use SEO tools that are available online to relish the outcomes. Keyword finder is the online tool that will let you have a huge list of relevant keywords.Rather than using simple keywords, it is beneficial to use long keywords. Consider using multiple keywords rather than the single one. Spread it all over the content! Proper Formatting and Alignment: People love to read the content which is organized. Use the most reliable and professional formatting tactics. Avoid being so fancy and complex with the font style and rely on the one which is easy to read. Keep the passage of few lines and ensure to have 3 to 5 sentences in each passage.Take the best use of bullets to make it easier for the users to go through the content in the wink of an eye. Keep content perfectly aligned and format it with the use of headings and subheadings. Read Also:Understanding Search Engine Optimization Content Marketing Mistakes You Shouldn’t Be Making Things to consider while doing SEO 5 Ways Marketing Strategies Will Change Post COVID-19