6 Shameless Examples of Product Placement in Movies We’d Like to Forget


25 December 2018


product placement in movies

Imagine you’re on the edge of your seat in the middle of an action-packed, spellbinding movie. After a few climactic scenes, the main character makes a frantic phone call. He then cracks open a can of soda.

Nothing about this scene seems out of the ordinary. The character is simply quenching his thirst after a big police chase or a kung fu brawl.

That is until some familiar brand of soda appears on the can in a big, bold, unapologetic font.

Talk about a plot twist.

But product placement in movies is nothing new. Old school marketing techniques show how far companies will go to advertise. They’ll even go as far to pay directors and producers to feature them in films.

There have been great instances of advertising that worked well in films. But there have been plenty of others that were so shameless and unnatural, we wish we could forget them.

Here are 6 of the silliest, most cringe-worthy moments of advertising in movies.

1. Starbucks (You’ve Got Mail):

‘You’ve Got Mail’ may be the first film to portray online romance. Given that it takes place in 1998, AOL was practically its own character in the film. Without it, Tom Hanks and Meg Ryan’s characters would have never “met” and fallen in love.

But AOL wasn’t the only company to get prime ad space in ‘You’ve Got Mail.’ At the beginning of the film, Tom Hanks quips about the obscurity of Starbucks.

His character’s snarky commentary doesn’t serve much to the plot. But it does help to give the audience somewhat of an introduction to his character. All while appealing to pretentious coffee drinkers like his character in the process.

2. Designer Brands (Sex and the City):

Curious which movies with the most product placement made our list?

It shouldn’t come as a surprise that the ‘Sex and the City’ film featured dozens of fashion labels. After all, fashion was a constant theme throughout the hit TV series.

The series has long appealed to women in the 20-30 age bracket. So, when it went to the big screen, tons of the biggest fashion labels came calling.

You better believe Louis Vuitton and Chanel made a handful of cameos throughout the film. But some other products made the cut, too. Nike, U-Haul, Apple, and Marie Claire are just a few of many brand name drops in ‘SATC’.

Producers and creator Darren Starr were clearly not ashamed.

3. Reese’s Pieces (E.T the Extra-Terrestrial):

Not all instances of product placement in movies are bad. Certain films have done it so subtly we hardly pick up on the smell of advertising.

Steven Spielberg’s ‘E.T the Extra-Terrestrial’ is undeniably one of those movies. Who could forget when Elliot entices E.T by scattering Reese’s Pieces around the woods and back to his house?

Hershey’s certainly cashed in when E.T became a box office hit. But this was back in 1982. So, can product placement still hold merit today as an advertising technique?

The technique may actually be more effective than ever before. You can discover more about the different ways this technique continues to work.

4. Popeyes Chicken (Little Nicky):

Whereas E.T is a good example of subtle product placement, Adam Sandler’s ‘Little Nicky’ is not. It’s one of several Happy Madison comedies that wasn’t well-received by critics. But it gained a cult following for its ridiculousness and quotability nonetheless.

In one scene, Adam Sandler, who plays the kindhearted son of Satan, learns how to eat with the help of a talking dog. What does he learn to eat with?

Popeyes fried chicken. And the large takeout box of it sits in the center of the shot. Even a big K-mart bag makes a small cameo, as well.

The scene concludes with Nicky proclaiming how awesome Popeyes chicken is. Not subtle in the least, but the scene is something fans continue to quote to this day.

5. “I Will Not Bow to Any Sponsor” (Wayne’s World):

Is it any less shameful when a movie calls itself out on its attempts to advertise?

Few films are able to make fun of themselves about their blatant attempts to advertise. But the first ‘Wayne’s World’ film provided a plot where it was possible to do so.

Wayne and Garth sell their public access show to a big-time TV producer. In the build-up to the climax, the producer confronts Wayne and Garth about their contract. They agreed to air an interview with the show’s new sponsor, but Wayne insists otherwise.

What follows is a satirical scene of obvious advertisements all surrounding Wayne’s opposition. While opening up a box of Pizza Hut, Wayne proclaims, “I will not bow to any sponsor.”

Wayne goes on to explain that he doesn’t believe in “selling out” while holding a bag of Doritos and drinking a Pepsi. Garth also gives his two cents on the idea of selling out while clad in Reebok gear from head to toe.

6. Heineken (James Bond Franchise):

The character James Bond has always had an affinity for dry martinis. This trait has inspired fans of the franchise to become martini drinkers for decades. But over the years, James Bond has dabbled in other commercial alcoholic drinks.

In 1997, the famous film franchise partnered up with the Dutch beer company, Heineken. Heineken has advertised the James Bond films since 1997’s ‘Tomorrow Never Knows.’ The ads have always been over the top, contributing to the promotional side of the Bond franchise.

But Bond himself never drank the Dutch beer until 2012’s ‘Skyfall.’ In one scene, while James Bond is in bed cuddled up with his latest love interest, he drinks a Heineken.

For any fan who has ever wished to be like James Bond, this scene is definitely inspirational. At least that’s the kind of association Heineken had intended to portray.

The Power of Product Placement in Movies:

If you’ve ever watched a movie and noticed an advertisement, you may have reacted one of a couple of ways.

You may have hardly noticed or didn’t care all too much. You could’ve felt preyed upon as a consumer or felt the ad ruined the experience. Or, you may have thought to yourself, “Wow. That was actually a great instance of advertising.”

Product placement in movies allows companies to reach a worldwide audience. Depending on how big the film is, these audiences can reach into the millions.

When characters we love use certain products, we’re more inclined to buy them. But there are other lots of other innovative and clever ways to advertise in movies – and beyond. If you’re in need of some inspiration, check out more advertising news and ideas.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Forex Trader Guide

Forex Trader Guide: How to Start

If you are here, you have probably already decided to run a Forex trading campaign or started considering this as a good online business opportunity. If you want to trade classical Forex or CFDs Forex, you need the truth on how to start, so here is a detailed started guide from actual experts in the field, the Forextb.com team. Let’s start! 1. Learn The Key Principles: Before you start practicing Forex trading through your first demo account, you have to note down and learn the fundamental principles of trading. The list of these short rules will help you even when you get into the professional trading league one day. Don’t expect too much –  All your expectations should be based only on sober judgment. You always have to think of both positive and negative results that can happen when you open the next position and focus on the opportunities rather than on potential profits. The last may cause terrible anxiety and make it impossible to focus on the right things. Don’t invest more than you can lose – Leveraged trading, which makes Forex so attractive, can lead you not only to multiplied profits but to immense losses as well. That’s why you have to avoid investing more than you can payout if you lose. Even if you are 100% sure about a position, don’t try to be in over your head.  Follow the headlines –  Being aware of the markets is incredibly important for every trader. You have to know the entire background of every Forex pair you want to trade to be able to predict the most probable results. Turn off emotions –  Emotional trading is is a failure even if you win the first few times. You should develop a strategy and follow it strictly to the end, without letting your emotions change your decisions. Otherwise, you won’t learn anything from your current strategy and won’t be able to develop a better one. There’s no reason for losing time and money like this.  Get ready to lose – There’s no such trader who doesn’t lose. Even if you look at the trading history of top professionals, you will see multiple losses for every year of their careers. What makes a trader successful is the ability to overcome losses quickly and end up earning more money than losing. 2. Choose a Reliable Broker: Brokers are mediators between you and trading platforms. Technically, they provide you with access to certain trading platforms and charge a certain fee based on the services listed in the agreement. The truth is that brokers can impact the quality of your trading, so it’s very important to analyze all the popular offers and select the one that matches your needs, market standards and has generally positive reviews from the business community and trusted industry experts. 3. Use Stop Loss Orders: Of course, a stop-loss order is not a 100% guarantee that you won’t face losses if the market goes down too fast, but it’s definitely, a way to minimize potential losses. You can set the orders for specific scenarios to be sure that the system will cut you from the falling position automatically until you lose too much. 4. Pick a Strategy & Improve It: There are four main trading strategy categories that cover the vast majority of trading strategies. These common categories include: Scalping – Scalping stands for very short trades that usually take just a few minutes. Scalpers develop strategies aimed at making small profits on multiple trades during the day. One of the most popular examples of scalping is the Forex-1 minute Trading Strategy. Make sure to google it. Scalping is widely considered one of the most advanced trading categories as it requires a trader with a quick, agile mind who can adapt to frequently changing circumstances and understand where the wind blows.  Day trading –  Day trading strategies open and close within the trading day timeframe and last for a few hours. It’s a popular category amongst beginner traders as it provides you with enough time to think and doesn’t overwhelm you with potential overnight market changes. Swing trading –  This category involves trading strategies that last around 2 trading days and stay overnight. It’s quite a risky thing for beginners but can be a great instrument when you have enough experience. Positional trading – This trading strategy type involves following long-term market trends in order to multiply profits on significant currency price shits. Unlike the previous three, this approach is considered long-term and requires traders to be extremely patient and disciplined. There’s no real need to start with your own custom strategy created from the ground up. You can start by testing classic trading strategies that have proved efficient over time and learn what makes them so good while practicing in real-world conditions on your demo account or a real one. 5. Learn to Analyze: The lesson to learn here is that there are two main analysis types:   Technical analysis – This analysis typically involves studying price movement patterns of a specific currency pair or asset. Your aim here is to see historical price trends and try to make accurate predictions on future price movements. This way, you can gain more confidence in the trend you should bid for. You can use indicators, chart patterns, and candle patterns to conduct effective technical analysis. Fundamental analysis – Similar to technical analysis, fundamental analysis involves making predictions, but it focuses on the general economic situation worldwide, including current GDP, interest rates, employment rates, worldwide trade, manufacturing of physical goods, economy-driving commodities, and more. Long story short, fundamental analysis is practically about everything but the price movement pattern. Time to Start a Demo: You can read hundreds of articles, but they are just nothing until you start practicing real-world platforms and instruments. The best way to start right away is to select a reliable broker and open a free demo account to see how it goes. You can practice on a demo account without spending a cent as long as you need to get used to the platform, test your first strategies and try to understand what you feel. Don’t be there too long, though. The real market with real money is the best teacher.  Read Also: How Financial Trading can give you the Life you want Forex Trading Wisdom: Talk Yourself Out of Bad Trades CFD Trading: Everything You Need to Know in 2021  


What should be there in an ICO Whitepaper? Expert Take

There are a lot of people showing interest in ICOs. Nowadays many startup companies are looking for crowdfunding. ICO is a popular way to perform it. It is important to know how to start an ICO. Its guidelines have already been established and one of the required documents is the white paper. Let’s first understand the white paper. What is a White Paper? White Paper is a fundamental document for any company launching ICO. This document determines the blockchain technology.  It contains a detailed description of the architect and user interaction. The document also has information such as anticipated growth, market cap, and technical details such as terms and conditions required for the use of tokens.  It also contains the team information, advisors involved, and links to their past projects and Linked In profiles.  Without a proper white paper, investors cannot be invited. You should include the entire prerequisite for the investment so that investors know everything. Read also: Substantial Tips On How To Invest Your Money Responsibly Now let see what all things should be there in an ICO whitepaper for the investors to look at before investing in the company. 1. Problem Always start your white paper with the problem as every company starts out with it. You can include current or future problems.  Your white paper should have a detailed explanation of this particular problem along with the difficulty coming with it. 2. Propose Solution This has a direct relation to the problem mentioned in the first step. You have to provide step by step detailed solution and the ways to tackle the problem in the first step. In this section, you also have to provide all the solutions to the most common questions investors might ask. 3. Product In this section, you will be explaining your product.  As you have provided a solution to the problem and the product is your solution so try to talk about it as much as you can. You will have to explain here the tech specs of the launching product, infrastructure and how will you going to develop this in the long run. You can clearly mention the detailed plan of funds as this directly correlates to the policies of the company.  Try to provide the bonus if you have one. This way your investors have the full knowledge of ideas you’re trying to convey. When they understand your solution in a better way, they will try to purchase the funds.  This section is extremely important and you have to be realistic about your goals to get the benefits.  Providing wrong or less information can harm your reputation as a company. So be truthful and make sure you provide every detail of information as you can for the transparency purpose. 4. The Team This is a second vital aspect of your white paper.  You need to introduce your team and the faces behind this project.  A good team can bring a lot of investors to your project. It is better to have the team with prior experience. You can include all the details of their past experience in the Linked In profile.  You can also showcase the profile of your team to attract the investors to your project. If your team is impressive then people will like to invest the funds for your company. 5. Commercialization This section is related to everything economics. It will decide how your product affects the economy. Marketing the product is crucial as people wish to know how their investment is growing in the future. You should include the roadmap as people who invested want to know how their money is utilized for the development.  You must discuss how you will market your project to the public. If you have plans to advertise then you should clearly mention it in this section. You must showcase the value investors get by investing. If they come to know that you aren’t providing any value then they will not invest in the project. 6. Token Issue In this section, you will be distributing tokens. You should mention everything from bonuses, offers, and bounty rewards here.  You should hire someone to promote your offering to your social media accounts. Talk about every detail of the token in this section. Remember not to leave any blank information as investors want to hear all the details from you and hate if it comes from other sources. Final words You should disclose every bit of information in your whitepaper if you want your ICO to be successful. If you have some technical details then never hesitate to include the secondary document.  Remember not to add any false or modified information. If your investors come to know that you are sugar coating and don’t know about certain facts then you will lose a lot of potential investors. Create your white paper including all the necessary data along with the information mentioned in this post and earn profits for your company.


Green Business Opportunities for Eco-Entrepreneurs

Whether or not people are willing to admit it, climate change is here. And it's affecting how people live in all parts of the world, from rising sea levels that are wiping away micro-islands to protracted droughts that are impacting crop yield. As an entrepreneur, you have the ability to make an even broader impact towards a greener and more sustainable approach to doing things. Here are six green business opportunities for eco-minded entrepreneurs: Green Printing: Ink refill businesses don't exactly sound exciting or profitable, but it's actually a highly lucrative endeavor, not to mention an eco-friendly one, too. Refilling ink cartridges reduces non-degradable plastic waste that end up in landfills. In fact, close to 400 million empty ink and toner cartridges are discarded each year. That creates tonnes of plastic and chemical waste that seep into and pollute soil and water systems. Green Finance: Businesses like Red Maple Financial are helping create a greener future by diverting their funds and resources into local, community-driven projects. You can either invest in or create a similar business model that supports sustainable, eco-friendly agriculture. Aside from financing, green finance is also typically involved in projects that create educational opportunities, support artistic endeavors, and bolster local ecological interest. Green Retail: Eco-friendly retail stores, like EcoPlum, are becoming increasingly common as retail consumers become more aware and proactive about their carbon footprint. With each purchase, customers can earn points that they can later exchange for rewards or choose to donate to worthy environmental projects. Every product these green retailers sell also bear a green certification, which means you are also supporting sustainable manufacturing practices. Green Construction: Construction is and will always be a booming industry. As the human population increases, construction projects will relatively increase as the need for housing and public facilities emerge. Sustainable construction materials including recycled railroad ties and pilings are paving the way for greener infrastructure. Companies, like Axion, are switching from traditional, non-sustainable materials, like gravel and steel, to recycled plastic. Green Catering: The food industry, for decades, has been generating millions of tons of waste, from unsold crops to spoiled meats. Organic catering is a great way to combine your passion for food and the environment. By catering to local parties and business events, you can control and lower food spoilage by using only organic and locally-grown fruits, vegetables, and meats. You can also ensure that poultry is raised and slaughtered humanely by working only with farms that adhere to strict and rigorous practices and standards. Green Blogging: If you want to start an eco-friendly business but is short on funding, you can always share your values and inspire change by starting your own blog. As a green blogger, you will be writing about environmental topics, such as reviews of green cleaning products or organic restaurants in your local area. You can start making money through marketing and/or selling these eco-friendly brands to your readers. Final Thoughts: Going green is crucial towards saving the planet for future generations. As an entrepreneur, you have more influence and power to affect change in the direction that you want. Keep in mind that these are only six of the many green businesses that you can pursue. In general, any business today can be recreated into an eco-friendly, sustainable model of itself. Read Also: Why Do Entrepreneurs Put Up Their Drop Shipping Websites For Sale? 7 Startup Ideas For Young Entrepreneurs