Published on: 15 January 2019
Last Updated on: 21 February 2020
Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:
Dos
Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.
Don’ts
Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.
Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:
Georgia
Helvetica
Open Sans
Quicksand
Karla
PT Sans & PT Serif
Verdana
Futura
Ubuntu
Rooney
Roboto
Lato
These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
The workplace is one of the most important places in our lives.
It is where we make money, build relationships and meet new people. For us to be able to do all these things, we must have a safe environment to work in. The safety of employees should be paramount but sadly this isn't always the case as many businesses are not taking the necessary precautions when it comes to workplace safety. Below are some tips on how you can improve your workplace's safety standards.
Safety Audit
Conducting a safety audit is a great way to identify potential hazards and ensure that everyone in the workplace is safe. The first step in conducting a safety audit is to take stock of everything you can think of from your office building’s structure to the equipment in the kitchen, everything should be scrutinized for any risks or dangers. Keep an eye out for anything that could cause bodily harm if it were to be tripped over or otherwise mishandled.
Next, it’s time for some hands-on testing! Look at every surface that might have sharp edges or jagged corners; make sure every tool has its own place where it won't get lost or forgotten about; look at staircases and make sure they're clear of clutter (or better yet, eliminate them entirely). You may even want to go around with different people who work in different parts of the building so that no one area gets overlooked—it's important not only that all employees are aware of their own responsibilities but also those around them as well!
When you’ve finished checking all areas thoroughly, write down what needs improvement on pieces of paper—you’ll need these later when presenting your findings back to everyone involved so they know exactly what needs changing before someone gets hurt again due to negligence. If you are still confused, try to go for employer of record, which is a prominent outsourcing process for your business process.
Safety Issues Report
If you want to improve workplace safety, you need to make it easy for your employees to report problems. You don't have to be a jerk about it—just make sure they feel comfortable reporting whatever issues are on their minds so that you can take appropriate action.
Don't punish people who report safety issues. It's not as simple as saying "don't ever punish someone for reporting a safety issue." Sometimes, if an employee has done something wrong and is being honest about the problem, he or she may need to be disciplined. But if an employee reports an unsafe situation because he or she feels strongly about doing the right thing in terms of workplace safety, then that person should not be punished for doing so (especially if there was no harm done).
Make it anonymous—but not too much more than anonymous. In other words: allow for some anonymity (so people don't feel afraid), but also encourage them by making sure everyone knows who reported what issue and why so that everyone at least has some idea of where improvements are needed (and thus can work together on making those improvements)
Safety Culture
A safety culture is a set of norms and values that promote safety in the workplace. It's more than just good policies, it's how people think about and manage their own behavior. Safety culture is based on shared values, not just written rules and procedures.
You can develop a positive safety culture by:
Promoting a sense of ownership among employees—giving them opportunities to suggest ways to improve workplace safety and rewarding those who do so with the recognition
Making sure all employees understand the importance of their role in keeping themselves safe as well as others
Camera Spotter Installation
Camera spotters are a great way to improve safety in your workplace. These cameras are designed to be installed in many different places, including around the perimeter of your site, underneath traffic lights and stop signs, and even on top of buildings. Camera spotters can be used for many purposes: they can help monitor people as they walk down hallways or drive through parking lots; they can help monitor traffic by recording speeding vehicles; and they can alert security when pedestrians or vehicles enter restricted areas.
The camera spotter you install should be able to detect motion at long distances so that it will pick up any activity within its field of view. This way no one will ever sneak around unnoticed—you'll always know when something dangerous is happening!
Drug Testing Policy
It's important to have an Australian drug testing policy in place to ensure that your employees are not using drugs or alcohol at work. It can help prevent accidents and injuries, increase productivity, and improve employee morale.
A drug testing policy is an important part of maintaining a safe workplace. It helps protect the health and safety of everyone who works there by setting expectations for how the company will respond when someone tests positive for drug or alcohol use.
Each state has its laws governing workplace drug testing policies—which substances are allowed to be tested for (alcohol alone? alcohol with drugs?), what type of tests can be used (urine tests? hair follicle samples?), how much-advance notice employees must receive before being tested, etc. Some states even require employers who regularly employ more than five people within their jurisdiction to implement a written drug-free program that includes components such as:
Work Licence Update
Having a work licence lawyer working on licence updates is important. Your work licence is a legal document that allows you to work in Australia and is required for every person who wants to work in Australia, including those who are Australian citizens or permanent residents.
If you are an overseas worker and have a current subclass 457 visa or a subclass 186 Regional Sponsored Migration Scheme visa, then you will need to apply for a new subclass 400 Temporary Work (Skilled) visa if your current visa expires within 12 months of the expiry date on your old subclass 457/186 visa.You need to renew your work licence every 3 years after its issue date (or 2 years after its issue date if it was issued by way of an automated process).
Conclusion
This is just the tip of the iceberg. There are many things that you can do to ensure your workplace is safe and healthy. At the end of the day, it’s all about prioritizing safety and making sure that everyone in your company feels comfortable at work.
Read Also:
Should You Be Friends With Your Co-Workers?
What To Do About Discrimination In The Workplace
Tips To Conduct Active Shooter In The Workplace Training
You might be wondering about the best ways to manage your Google Ads account. Well, you do not have to worry much if you have Google Ads MCC. If you want to know more about it, you have reached the right place!
MCC is a Google Ads account type for advertisers or agencies managing multiple client accounts. MCC stands for "My Client Center." Using a single login, agencies can access multiple Google Ads accounts with the help of the Google My Client Center account.
But is that all that you should be knowing? Well, keep reading this blog till the end to learn more about the same…
What Is Google Ads MCC?
Google Ads MCC stands for Google Ads My Client Center. It is a powerful tool provided by Google that allows advertisers and agencies to manage multiple Google Ads accounts from a single centralized interface. With an MCC, you can link and control multiple client accounts, making it easier to manage and optimize advertising campaigns across various clients or businesses.
According to Google, the “manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single location. This article explains where and how to create manager accounts.”
Using a single login, agencies can access multiple Google Ads accounts with the help of the Google My Client Center account. An MCC makes it simple for agencies to view performance statistics across multiple accounts from a single, centralized location because all client accounts can be accessed through a single login.
In other words, MCC is the AdWords account type that lets advertisers use a single interface to access multiple client accounts. Users gain simplified reporting across multiple accounts and additional advanced billing and management features by utilizing an MCC.
Features Of Google Ads MCC
Now that you are aware of what Google Ads MCC is, it is time for you to learn about the features of the same.
Here are some of the features of the Google Ads Manager Account that you need to know:
1. Consolidated Account Management
MCC provides a consolidated view of all linked accounts, allowing you to navigate between them seamlessly. You can access and manage multiple accounts without the need to log in and out of individual accounts.
2. Efficient User Access And Permissions
MCC enables you to grant access and permissions to users or agencies at different levels, providing granular control over what actions they can perform within each account. This allows for effective collaboration and management between advertisers and agencies.
3. Streamlined Campaign Management
You can create and manage campaigns, ad groups, keywords, and ads across multiple accounts simultaneously, saving time and effort. MCC also allows you to easily copy campaigns and settings from one account to another, ensuring consistency and efficiency in advertising strategies.
4. Performance Monitoring And Reporting
MCC provides aggregated performance data across all linked accounts, allowing you to monitor and analyze campaign performance holistically. You can generate reports at the MCC level or for individual accounts, helping you gain insights and make data-driven decisions.
5. Billing And Budget Control
MCC offers consolidated billing, making it easier to manage budgets and payments across multiple accounts. You can set budgets at the account level or MCC level, facilitating better financial control and planning.
6. Access To Additional Tools And Features
Google Ads MCC provides access to additional beneficial features and tools for managing multiple accounts, such as Google Ads Scripts and the Google Ads API. These tools enable automation, customization, and integration with external systems.
How Does Google Ads MCC Work?
You might be wondering how the MCC Account for Google Ads works. Well, I have the answer for you!
Google Ads MCC (My Client Center) works by providing a centralized management platform for advertisers and agencies to manage multiple Google Ads accounts. Here's how it works:
1. Account Creation
To use Google Ads MCC, you first need to create an MCC account. This is done by signing up for an MCC account through the Google Ads interface.
2. Linking Client Accounts
Once your MCC account is set up, you can link multiple client accounts to it. These client accounts are the individual Google Ads accounts associated with different businesses or clients you are managing.
3. Access And Permissions
MCC allows you to grant access and permissions to users or agencies at different levels. You can assign different roles to users, such as account manager, billing manager, or standard user. This enables collaboration while controlling the level of access and actions each user can perform within the linked accounts.
4. Account Navigation
After linking client accounts, you can navigate between them seamlessly within the MCC interface. This eliminates the need to log in and out of individual accounts and provides a centralized dashboard to manage all the linked accounts.
5. Campaign Management
MCC allows you to create, edit, and manage campaigns, ad groups, keywords, and ads across multiple accounts simultaneously. You can perform tasks like campaign creation, budget adjustments, keyword optimization, and ad copy updates within the MCC interface, which then reflects the changes across the linked accounts.
6. Performance Monitoring And Reporting
MCC provides aggregated performance data across all linked accounts. You can monitor campaign performance, view key metrics, and generate reports at both the MCC level and individual account level. This helps you track the success of your advertising efforts and make data-driven decisions.
7. Billing And Payments
MCC offers consolidated billing, allowing you to manage budgets and payments across multiple accounts more efficiently. You can set budgets at the account level or MCC level, and billing details can be accessed and managed within the MCC interface.
8. Additional Tools And Features
Google Ads MCC provides access to advanced tools and features like Google Ads Scripts and the Google Ads API. These tools allow for automation, customization, and integration with external systems, enhancing the capabilities of managing multiple accounts.
By utilizing the features and functionalities of Google Ads MCC, advertisers and agencies can streamline account management, campaign optimization, collaboration, and reporting across multiple Google Ads accounts. It simplifies the process of managing and scaling advertising efforts for various clients or businesses.
What Are The Benefits Of Mcc?
Google Ads MCC enhances account management, campaign efficiency, collaboration, and reporting capabilities. It empowers advertisers and agencies to streamline their advertising operations, improve performance monitoring, and drive better results for their clients.
Using Google Ads MCC (My Client Center) offers several benefits for advertisers and agencies. Here are some key advantages:
1. Efficient Account Management
MCC provides a centralized interface to manage multiple Google Ads accounts. Instead of logging in and out of individual accounts, advertisers can access and control all linked accounts from a single dashboard, saving time and effort.
2. Streamlined Campaign Management
With MCC, you can create and manage campaigns, ad groups, keywords, and ads across multiple accounts simultaneously. This streamlines campaign setup and optimization, ensuring consistency and efficiency in advertising strategies.
3. Enhanced Collaboration
MCC allows agencies to collaborate with their clients more effectively. Advertisers can grant access and permissions to users or agencies at various levels, enabling them to work on specific accounts or campaigns. This facilitates seamless collaboration and coordination between multiple stakeholders.
4. Centralized Performance Monitoring
MCC provides aggregated performance data across all linked accounts, allowing advertisers to monitor campaign performance holistically. You can analyze key metrics, identify trends, and gain insights into the overall performance of your advertising efforts.
5. Customized Reporting
MCC enables you to generate comprehensive reports at the MCC level or for individual accounts. This allows you to customize reports according to your requirements, providing detailed insights into the performance of specific campaigns, ad groups, or keywords.
6. Budget Control And Billing Efficiency
MCC offers consolidated billing, making it easier to manage budgets and payments across multiple accounts. Advertisers can set budgets at the account level or MCC level, providing better financial control and planning. This simplifies the billing process and helps manage expenses more efficiently.
7. Access To Advanced Tools And Features
Google Ads MCC provides access to additional tools and features, such as Google Ads Scripts and the Google Ads API. These tools enable automation, customization, and integration with external systems, allowing advertisers to optimize and scale their campaigns more effectively.
How To Create A Google Ads MCC Account?
A manager account cannot be used to directly create campaigns or advertise products. However, it can be used to create campaigns on behalf of a sub-account that you manage.
Now that you know almost everything about Google Ads MCC, it is time for you to learn about how to create this account for your Google Ads. keep reading this article till the end to learn more about creating a Google MCC account!
Here are the steps that you need to take to create an Ad Manager Account on Google:
Create an account on Google with the Google account you want to use as a manager.
Click Create a manager account on the manager account page.
Give the manager account a name. In the Access & Security section of the Google Ads UI, this is the name that your merchants see as their manager.
Select the account's use. Choose "Manage other people's accounts" if you need to manage sub-accounts for other advertisers.
Choose your time zone and country.
You can't change the time zone you choose later because it is used for billing and reporting. We suggest picking the time zone where your company is based.
Select a fixed currency for billing your account.
Choose the currency you use for business, as we suggest. Billing takes place in the currencies of the sub-accounts.
Select "SUBMIT."
How To Create A Manager Account From A Manager Account Homepage?
In order to create a manager account from a manager account homepage, here are the steps that you need to follow:
Click Create a manager account on the Google Ads manager account homepage.
Sign in with the email address you want to use to manage your new manager account if you haven't already.
Give the account you're managing a name. Your customers will see this name in their client account. Note: URLs will no longer be accepted in account names as of March 2023.
Select whether you intend to use the account to manage your own Google Ads accounts or to manage those of others.
Choose your time zone and country. This time zone cannot be changed because it will be used for billing and reporting on your account. It's possible that you should pick the time zone where you work. Note: Time zones are immutable.
For your account, choose a currency that stays the same.
It's possible that you should pick the currency in which you conduct business. The currencies that have been selected by your client accounts will be used for billing. Keep in mind that you will be able to see any cost-related information converted to the currency used by your manager account when you are checking performance or budget information across accounts in your manager account. In your manager account, find out more about how to convert currencies.
To begin, select Explore Your Account.
Wrapping it up!
Google Ads MCC is a centralized management platform that allows advertisers and agencies to efficiently manage multiple Google Ads accounts, streamline campaign management, monitor performance, control budgets, and collaborate effectively.
In case you were searching for information related to Google Ads MCC and how it can help you, I hope that this article can be of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and suggestions in the comment box below.
More Resources:
The Basics on Google Local Algorithm
How Does Google Ads Generate Responsive Search Ads?
Google Adsense Login: How To Login To Google AdSense Efficiently?
We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience.
Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity.
In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience.
Customer Experience Podcasts: What are they?
In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other?
This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy.
These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys.
In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry.
List of 5 Best Customer Experience Podcasts
1. SentiSum's Podcast
SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least.
2. The Active Campaign Podcast
As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool.
3. C-Space Podcast
C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes.
4. (A) Podcast Series
One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems.
5. Roger Dooley’s Brainfluence Podcast
Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior.
The Final Word
There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones.
This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts.
Read Also:
5 Most Common Digital PR Mistakes And How To Avoid Them
The 7 Steps to Create a Storybrand to Ensure Marketing that Works
How Customer Success Can Help Grow Your Business
Tips on How to Create Repeat Customers
7 Ways To Communicate With Customers In A Better Way!
