Published on: 15 January 2019
Last Updated on: 21 February 2020
Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:
Dos
Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.
Don’ts
Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.
Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:
Georgia
Helvetica
Open Sans
Quicksand
Karla
PT Sans & PT Serif
Verdana
Futura
Ubuntu
Rooney
Roboto
Lato
These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.
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Did you know that small businesses make up 99% of employer firms in the U.S.? Small businesses are an important part of the economy.
Everyone knows it's important to have a good personal credit rating. But, did you know that it's also important for your business to have good credit?
If you own a small business, read on to learn how you can get a free business credit report and why it's important.
Why is Good Credit Important?
If you've ever applied for a home or auto loan, you know that good personal credit is important. If you don't have credit, it's difficult to get a loan.
No credit doesn't always mean you have bad credit. It means you haven't established a credit record.
If you've handled credit poorly, then you have bad credit, and you might not get be able to get a loan.
Lenders check your credit score to ensure your ability to pay back your loan. It's critical to build and maintain a good business credit rating.
How to Build Credit :
Not everyone carries a credit card, but it helps to have one if you want to build your credit score.
Too often, college-age kids get one or more credit cards and find themselves in debt and are unable to pay it back.
It's important not to overuse a credit card.
Credit cards charge high interest on the money they loan. It's okay to buy things with a credit card, but make sure you pay the entire loan off monthly as much as possible.
If you don't pay the entire loan monthly, the interest you pay adds a significant amount of money to the cost of your purchase.
Unfortunately, if you don't use a credit card, it's harder to build credit.
In addition to paying your entire credit card balance on a regular basis, be sure and pay all your other bills on time as well.
Late charges aren't the only problem you'll have if you pay your bills late. Late fees also hit your credit report and lower your score.
There are other ways to help build your credit as well.
Getting a Free Business Credit Report :
It's important to know how to check your free business credit report and to understand what it contains.
According to the law, it's possible to get your personal credit report for free on an annual basis.
The law doesn't say a business credit report has to be free on an annual basis. But, it's possible to get a free business credit report. Here are a few ways:
CreditSignal :
Dun & Bradstreet offers a free business credit report at CreditSignal.com. This is a great place to get your business credit report because it also has a learning center.
It's an easy service to use, and it comes with a mobile app that'll alert you to changes in your Dun & Bradstreet credit score. The service gives you fundamental information about your score.
To get the full service, you'll need to get the paid subscription.
Try Nav :
Nav.com is another service where you can find your personal and business credit scores for free.
While CreditSignal only tells you about your Dun & Bradstreet score, Nav offers information regarding your Dun & Bradstreet and Experian score.
Free Trial Demos :
You can also get a free business credit score if you want to sign up for a free trial from companies such as Credit.net, CreditSafe.com or Scorely.com. Remember that once the free trial is over, you'll be charged for a subscription.
What Does It All Mean?
Now that you have your free business credit report, what does it all mean?
When checking your personal FICO score, look for a number between 300 and 850. The higher the score, the better your credit rating.
Don't panic when you check your business credit score and the number is under 100! Unlike the FICO, business scores range from zero to 100.
Business credit reports are confusing because they're not all calculated the same way.
The Big Three :
There are three major companies where you can check your business credit. These are Dun & Bradstreet, Experian, and Equifax.
Dun & Bradstreet calculates your credit score based on information from partner companies or payment info reported to directly to them. They use a Paydex score that ranges from zero to 100.
You'll need to file through the Dun & Bradstreet website to obtain a DUNS number before you can get your score. Your report will show you creditworthiness, payment history and trends, and public filings.
Experian offers a business credit score between zero and 100, as well as a financial stability risk rating. You'll also see a credit summary and payment trend summary. The payment trends are thorough, including monthly and quarterly trends.
If your company has any judgments are liens filed against it, these will also show on the Experian summary.
Equifax also uses the zero to 100 score. But, you'll also see a business credit risk score that ranges from 101 to 992. This score determines the likelihood that your company will fall behind on payments.
With all three of the large credit bureaus, the credit summary is easy to read and self-explanatory.
It's important to pay close attention to everything in the report so that you can correct any incorrect items that could hurt your credit.
Obtaining a Loan :
One of the most important reasons to maintain good business credit is so you can obtain a small business loan. Whenever you open a line of credit, such as a credit card, there's a hard hit to your credit report.
This means that applying for any sort of loan is actually bad for your credit score!
This is one more reason to make sure you maintain good credit, in case you're in need of a loan to purchase necessary company equipment.
It's sometimes possible to obtain a small business loan without a hard hit to your credit. Read more now to learn about one of these loans.
Learn More About Business and Finance :
Business can be complicated, but don't let the details scare you. Work on building and maintaining good credit to help with your personal and business finances.
Looking for more great articles on business and finance? Take a look at our many resources here.
Read Also :
5 Smart Ways To Boost Your Credit Score
Are Debt Consolidation Loans Recommended For Credit Card Consolidation
Credit Card Fraud The Holiday Season: Things To Consider For Next Year
Promoting your business can do wonders to your sales, boost brand awareness and have several positive impacts. Stumbling across this article will be a good start to building your marketing plans and gaining further insights into how to promote your company effectively.
There are so many marketing techniques from online to offline that many people wonder where to start. Some people start thinking to sell gift vouchers on my website which can be an amazing way to get the word out and give customers what they want - a great deal!
In this article, we will also list several other ways to get the word out so you can start setting aside some time, effort and budget to boost your promotional efforts.
How To Effectively Promote Your Company
1. Use Voucher Sites:
Voucher code sites have taken the internet by storm and are a great way of getting in new footfall to build your existing customer base. Implementing an effective gift card system for small business would pay off well, enticing a lot of people to try your products and services. People are always looking for discounts and this is a great starting point for new companies.
2. Social Media Marketing:
- Leveraging socials can have big impacts on your promotions and campaigns. It can help with click-throughs, building email lists and engaging your fanbase. These days, customers want to interact with the brand on a personal level and see their footsteps. Instagram, Facebook, YouTube, LinkedIn, and Snapchat allow them to do this. You can also run special promotions through these sites and utilize a range of media to get across your marketing message in exciting ways.
3. Employ An SEO Guru:
Any social media, SEO or PPC expert can also do wonders for your online promo campaigns. It allows you to combine your efforts as well as getting the latest knowledge from the industry experts. It’s also useful as tech and internet algorithms that drive marketing change every few months so it’s crucial to keep up to date with the changes.
4. Communicate Your USP And Remember Your Why’s:
People connect to the story behind your brand so ensure you tell your story effectively when you market yourself. Shout about what makes you different and this is one thing you can certainly do with smaller businesses.
5. Sponsor Events:
If there are relevant events coming up near you that you wish to get involved in, this is a great way to create brand awareness. Also, people will link your name to the positive associations they already have of the event. It’s also a good place to generate leads and sales as well as offer deals on products or services.
6. Paid Ads:
Remember to leverage the use of paid ads from social media to PPC. There can be affordable ways to grow your email lists and get more people clicking through to your website as you get your brand out there.
These are just some of the unique ways to effectively get your brand noticed and boost your promotion.
Read Also:
How To Choose The Best Affiliate Programs To Promote On Your WordPress Blog
Using Social Media To Promote Start-Up Businesses
9 Ways To Use Pinterest To Promote Your E-Commerce Store
The ebb and flow of the markets provide many opportunities to make money. The goal is to consistently generate gains and limit your losses. There are several factors that affect trading decisions. New information, which could include economic data, or an earnings release will change the course of the markets. While there are a number of factors that will alter the price of an asset in the long term, the most common driver of short-term changes is sentiment.
Market Sentiment:
The price of security is based on supply and demand. At each price level, the market is attempting to determine if supply and demand are in balance. When supply and demand are at equilibrium, sentiment becomes neutral and prices trade sideways. Sentiment will determine how a market reacts to any given price level. Measuring sentiment is an important tool that can help you determine if prices are at equilibrium or not. Many investors measure sentiment using a technical indicator such as the relative strength index, but you can also use market psychology to determine how others feel about the future direction of a security or currency pair.
How to Measure Sentiment:
Sentiment analysis uses several factors. This could include economic events, political events, as well as changes to the price of a security. Sentiment includes both fundamental and technical issues and measures how the market feels toward a currency pair or commodity. One way that investors measure the fear in the US stock market is to evaluate the levels of the VIX volatility index. Any volatility index on a specific asset would measure the same market psychology. When the VIX rises, options traders are more concerned about large moves due to fear. When the VIX declines complacency sets in.
New Information:
There is a prevailing thought that all the available information is incorporated into the price of a security. Since the markets are efficient, any new information is immediately priced into security. New information usually changes the price but might not change whether security will trade into a different range. When prices move from one range to another, there is generally a shift in sentiment which could further induce the price to continue to trend.
New information is either expected or unexpected. Expected news can be priced in or not. For example, ahead of an economic release, economists will estimate the outcome. The average estimate is likely priced into every security. If the actual release is different from the expected release, the value of the security will change to reflect the new information. While the moves following expected news can be volatile, the fact that news is expected allows traders to be ready. Unexpected news can cause significant volatility. For example, if a war breaks out or currency is devalued, the reverberations can be extreme. When you trade the markets, you need to be aware that you are taking a risk, and you need to be aware of how to handle unexpected news if it arises.
Read Also:
How To Open A Forex Account And Start Trading Forex Stock
7 Things You Must Know About Dow Jones Stock Market Chart
