Published on: 15 January 2019
Last Updated on: 21 February 2020
Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:
Dos
Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.
Don’ts
Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.
Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:
Georgia
Helvetica
Open Sans
Quicksand
Karla
PT Sans & PT Serif
Verdana
Futura
Ubuntu
Rooney
Roboto
Lato
These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Dropshipping is a trendy business model that has already attracted about 78% of retailers in the USA that implements some form of it; the market is going to reach $240 billion in 2023. The main difference to the standard sales model is that dropshipping is an e-commerce business model that shifts all production and delivery responsibilities to the Supplier or Manufacturer.
At the same time, a Dropshipper is responsible only for the online store. After a drop shipper finds a trustworthy supplier, his main task is organizing an online store. The online store can be created on a relevant marketplace or a separate web resource. In each case, it should be prepared with all information, including pictures or videos of the sold goods and possibilities to make an order for Customers.
This article is aimed at marketplaces, which one to choose for dropshipping for placing your online store. Marketplaces also can be used for searching for suppliers and manufacturers.
Main Requirements For Dropshipping Marketplaces
The main value of drop shipper work is an online store. Customers first choose the website for order and with high competition of Internet proposals, attracting customers to visit and stay on your website is essential. Marketplaces are perfect e-commerce platforms for beginners as they have many tutorials and advice on starting a dropshipping store.
It is recommended to choose a dropshipping marketplace based on the following parameters.
The fee for launching your website;
User-friendly navigation with all required plugins;
Customer traffic for your chosen niche;
Possibility to use software for listing, design templates, order fulfillment, and delivery tracking;
Integration with other marketplaces for easy creation of product descriptions;
Integration with website builders or content management systems (CMS);
24/7 technical support.
Top 3 Dropshipping Marketplaces
Based on the described parameters, the top 3 dropshipping marketplaces are listed below. You can place your products on all three to find your audience or choose the one suiting your requirements.
eBay
eBay is one of the biggest marketplaces where you can buy everything except tobacco, alcohol, lottery tickets, and other goods. The most popular categories are face masks, smartphones, men's accessories, and video games. With dropshipping on eBay, you can access its massive auditory without effective marketing campaigns. Their auction site attracts thousands of customers. This marketplace is recommended for small dropshipping companies starting the business, as they propose fewer investments.
All subscription plans are based on the insertion fee with a limitation of listings, a fee after the transaction based on the sale price, and a fee per order. The basic store fee with 250 listings is $21.95. You can find more detailed information regarding fees and requirements for setting up the store in this guide.
Pros
● eBay does not require to have storage of goods for selling
● Plenty of applications are available for automatization and setting up the store
● Marketing campaigns are not required in the initial stage of setting up the online store
● Possibility for easy business expansion
● Easy to get started
● eBay has a lot of tools for marketing campaigns
Cons
● Strict dropshipping rules
● Difficult to find a supplier fulfilling all eBay requirements
● To be rated as a reliable seller on eBay, you need to have already positive reviews and a proven sales record
● eBay does not allow to drop ship from other marketplaces
● Intensive competition
Shopify
Shopify is one of the most popular dropshipping platforms hosting 500.000 e-commerce stores worldwide. To start selling there, you need to pay a basic subscription for $29 for a domain name, the quantity of sold goods, and additional features (such as gift cards or reports). Plus, you must pay 30 cents per transaction for each tariff plan. For beginners, you can choose a 14-day free subscription. However, with growing your business, you need to change subscriptions to other plans to increase staff accounts and inventory locations.
You should pay additional expenses for customization and automatization; most of the required applications are not free. But the paid money is worth it; numerous apps for setting up the online store with fully customizable themes exist. In addition, many marketing tools are available for Shopify to start selling as quickly as possible.
Pros
● Availability of different tariff plans starting from $29
● User-friendly interface with prefilled pages
● Integration with most dropshipping apps (Oberlo, MXED, Spocket)
● 24/7 email, phone, and chat support
● A large community of drop shippers using Shopify
● 14 days free trial
● Quick set up of an e-commerce store
Cons
● The advanced package is expensive $229
● High competition
● In addition to a subscription, you need to pay for each transaction
WooCommerce
Five million people already use this plugin, and you can also dropship there. It has a special WooCommerce Dropshipping application to manage all activities from there. You can quickly start your online store there, even alone. WooCommerce recommends using WordPress plugins and extensions for setting up the website. WooCommerce does not recommend dropshipping from eBay or Amazon, as you will meet massive competition with the same goods on this platform. The possible suppliers could be found on Amazon, SaleHoo, or simply in Google.
The WooCommerce plugin is available for free, but you need to pay commissions for a domain, host, extensions, and security. Unfortunately, to set up the store, you need time from days to weeks, as you need to install all required applications and go through the delivery policy.
Pros
● Many apps and plugins are available for website creation and automatization
● The WooCommerce fee depends on your business capabilities and needs
● WooCommerce supports all payment methods
● Market integration with all leading platforms
● The store design is executed through a WordPress plugin
● Open-source software and fully customizable
Cons
● Tools are required to set up the store (WordPress, WooCommerce Dropshipping, WooCommerce Lead Time, etc.)
● Requires significant time for setting up the store
● You need to have skills
Conclusion
The marketplaces help to simplify the creation of an e-commerce store, but all work for its marketing and maintenance you should keep to yourself. Do not forget about SEO campaigns, advertisements in social networks, email campaigns, and other tools to attract your targeted audience. If you, in addition to the product description, add to your helpful website information, research, or comparisons of why your products are good, this will significantly increase the value of your goods.
Proper supplier is another milestone for your business, but you must check the Supplier based on the desired marketplace requirements. Finally, marketplaces are significant helpers in setting up a business for newcomers, especially Shopify, WooCommerce, or eBay. They have all the tools for easy creation of the business process and start selling online. But you need to pay subscription fees and purchase applications for proper customization.
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What is Data Analytics? The word big data has been the buzzword for years now. Whether the data being produced by an individual or the large-scale enterprise, every phase of data requires to be analyzed for benefitting from its Data is gathered from various sources and categorized to analyze different behavior patterns.
The question arises – How do we use that data? That is where Data Analytics comes in to enhance the productivity and business gain.
Here are 4 main reasons which signify the need for Data Analytics:
After researching the fact this has been seen that Data Science is a great field to enter right now. Above all the demand for data science is high. Even more, you can get data science jobs easily once you are done with a bachelor’s degree. Below I am going to discuss the 4 main reasons that will signify the requirement for Data Analytics.
Generate Reports
Reports are created from the data and are passed on to the respective teams to further action upon for benefits in business.
Gather Hidden Insights
Hidden information from data is gathered and then analyzed as per the business requirements.
Perform Market Analysis –
Market Analysis can be done to know the strengths and weaknesses of counterparts.
Improve Business Requirement
Analysis of Data helps in improving business as per customer requirements and experience.
Reasons to consider data analytics course:
Well, the Data Analytics course has some significant benefits. Furthermore, the Data Analytics course will enable you to stay in such a domain where you can easily get significant and relevant working experience. Here are the reasons why the data analytics course needs to be considered.
1) Data analytics is important for organizations
A sudden rise in data is changing industries. Businesses big or small – are now looking forward to their business decisions being based on data-led comprehension. Data specialists have a huge impact on business strategies and marketing tactics.
2) Gain mastery in Data Management Technologies
The first and foremost benefit of getting a master's degree in analytics gives you the opportunity to become proficient in data management technologies that are essential to know. These technologies are quite hard and challenging to learn outside of regular work hours if your current job doesn’t already need them. Having an expert teach these technologies is the most straightforward way to gain mastery of them.
3) Job opportunities on the rise
The demand for data analytics is on the rise thus creating great job opportunities for individuals within this field. In today’s time, it is nearly impossible to find a brand or company without a social media presence. Shortly, every company will need data analytics professionals. So getting a master's degree in data analytics is a wise career move that has a destiny in business.
4) High pay scale for professionals of data analytics
As time passes, and one gets more experience, the salaries can rise to between £30,000 and £35.
Do you know the entry-level salaries for a data analytics professional range between £24,000 and £25,000?
5) Work opportunities in a spectrum of businesses
As the requirement for big data has increased in almost every business today, one can decide to work across wide-ranging areas, including business capacity, sales, marketing, finance, data quality, data assurance, and more.
Completing a Master’s Degree in Data Analytics with project experience adds greater credibility and makes you readily employable. It also opens up a window of possibilities with jobs ranging from a statistician to a Data Architect. Shape your career effectively with a Master’s degree in it.
6) Enter An Exciting and Future-centric Field
Undoubtedly, Data Science is an incredible and exciting field of study. If you are getting a master's degree, you will get a more significant chance in data science than in your undergraduate studies.
It means you must explore significant topics that you have yet to have a chance to explore. In this way, you can find an expertise area that intrigues you.
If you think that data scientists are involved in the right way, then there are things that you must know. This includes things like AI, predictive analytics, and self-driving cars. This compelling project will help you determine what will work within five to ten years.
In this case, a master's degree will also help you develop the skills that enable you to pursue data science. In this regard, you also think about a master's degree as a tool you can easily use as your future proof throughout your career.
7) You Can Learn Online
There are several benefits of studying for a master's degree in data analytics. In this case, it will offer you your future career. Aside from that, it gives you a significant and remarkable chance to learn quickly from the entire online environment.
Not all colleges and universities offer master's degrees in data science, but alone, you can do it in a fully online course. However, this is becoming a more popular option. You will have several other opportunities to get a master's degree.
In addition, several online programs are asynchronous; apart from that, these programs don't have a set of course schedules. It will give you further flexibility in taking courses in the order most suitable for you.
8) Data Science is a Great Career Choice
In recent times, several excellent reasons will help you launch a career in data science. Above all, this is a fascinating area with endless prestigious and lucrative opportunities to pursue.
In addition, you will encounter such a skills shortage in the field, which will be worth providing significant thoughts on. Here, you can get multiple benefits to obtain a master's degree in data science.
There are several fields of data science and other specializations beyond this. While looking for a master's program, it is wise to consider what areas of interest you want most.
In Conclusion
I have discussed why it is essential to study Master's Degree in Data Analytics above in this article. In this case, pursuing a master's degree in data analytics will open new doors to careers and higher income levels. This happens when the thought is possible.
There are several fields of data science and other specializations beyond that. It is wise to think about the areas of the field that interest you the most. Doing this will also help you find potential and vital programs that fit your requirements.
I hope you find this article helpful. If you have queries, please comment below!
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When a company is already succeeding locally, business owners usually turn their thoughts to expansion. It makes good financial sense to expand by replicating your efforts and building on what you already have. After all, this is how some of the largest and most successful chains in the world started out. Make use of Website Translation to improve your business to the next level.
With the internet making global commerce a standard way of conducting business, the landscape has changed, opening up new opportunities. A worldwide presence is not just for big corporations like McDonald's or Coca-Cola. The ability to do business across the globe is now within reach of even the smallest companies, thanks to globalization.
One of the most cost-effective ways to expand into new territories is by utilizing website translation services to increase your global reach. Making it easy for people in other parts of the world to access your goods and services can give you a far more competitive edge over your competition than opening a physical retail outlet.
What was once a highly specialized and very costly field is now a global industry. Many inexpensive opportunities exist to hire professional translation agencies to help you reach a multilingual audience.
The global market is wide open. You can start small with just one language at a time or choose to expand into many countries at once. The choice is yours – it just depends on how ambitious your vision is!
For those who decide to take the plunge, we have five tips to help you enjoy a successful website translation process.
Different Ways To Develop Your Website Translation Tips To Develop Your Business
There are multiple ways you can opt to develop the translation of your business. Working on this matter you have to make your choices in the right direction.
1. Avoid Machine Translation:
One of the biggest mistakes people make when they decide they want to go global is attempting to rely on machine translation. Yes, there are plenty of apps that can translate entire pages into a wealth of different languages, and they can be quite helpful in certain situations. However, translating your business website is not one of those situations. Website translation tips can help you to work things well in your favor.
Although machine translation is improving every year, it is not advanced enough to replace human translators, especially when it comes to business purposes. Chatting with foreign friends on Facebook is one thing. Product descriptions and important terms of service pages that have legal implications are an entirely different thing.
There are many humorous yet unfortunate examples of words literally being lost in translation. For example, in 2018 the tourism authority in Fiji created a video promoting travel to the country by highlighting everyday Fijian words. This was all well and good, but one of the terms, Vale ni Lotu was mistakenly translated as “toilet” instead of its actual meaning: “church” or “place of worship.” Understandably, Fijians were not amused.
2. Globalize Where Possible but Localize Where Not:
Globalizing and localizing are both a part of the translation, and there is a place for each approach during website translation. If you want to save time and effort, start with globalization. Work on similarities between regions as opposed to differences and avoid the need to adapt to multiple cultures where possible.
However, there will be some instances where localization is essential in order to reach a specific audience. Employ localization tactics for the most critical information, like local industry language or regional idioms and figures of speech. In this way, you will avoid inadvertently offending your audience before you even make your brand known.
3. Use a Sector-Specific Translator:
There are translators available in every possible language and for every possible sector. If you sell medical equipment, use a medical translator. If you are in the hospitality industry, hire a translator who specializes in hotels and travel. There is no reason to hire a general translator if your field is specialized; there are too many talented language service providers not to find one that fits your exact needs.
4. Check the Quality, Even When You Don’t Speak the Language:
If you don’t speak the language you are having your website translated into, how are you going to know if you have a high-quality translation? Don’t worry though, help is at hand. You can use a professional proofreading service or another translation agency to double-check the quality of the work. It doesn't mean you need to spend a lot of time or money: simply use them to check a few paragraphs of your translation to ensure that it’s flawless.
5. Allow Plenty of Time for Your Translation Project:
Every project is different, and some translation jobs are harder than others. Depending on the industry in which you operate, it may require more time and research on the part of the translator to provide you with the highest quality deliverables. Translation, like writing, is an art. It should not be rushed if it can be helped. Not only will rushing frustrate the translator, but it could affect the outcome of the project.
If you follow these tips, you should be well on your way to expanding your business into foreign markets in the near future. Now is the time to seize the opportunity, before your competition gets there first!
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