The Dos and Don’ts of Product Label Designing

Published on: 15 January 2019 Last Updated on: 21 February 2020
Label Designing

Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:

Dos

  • Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
  • Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
  • Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
  • Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.

Don’ts

  • Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.

Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:

  • Georgia
  • Helvetica
  • Open Sans
  • Quicksand
  • Karla
  • PT Sans & PT Serif
  • Verdana
  • Futura
  • Ubuntu
  • Rooney
  • Roboto
  • Lato

 

These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Struggling Company

How to Save a Struggling Company

Operating a struggling business can feel like an extremely stressful uphill battle, especially when there doesn't seem to be any light at the end of the tunnel. Luckily, there are dozens of ways to bring a failing business back from the brink of failure. However, it will take some willpower and a multifaceted approach to pull it off. Things aren't going to fix themselves, and in most cases, a full recovery will require the implementation of some radical changes. That being said, here are some steps you can take to save even the most troubled business from its own demise: How to Save a Struggling Company: 1. Apply for a Loan: Regardless of which approach you choose to take, chances are you'll need a bit of extra funding to facilitate a full-fledged reform. If you have decent credit and can show proof that the business is earning some form of revenue, you can probably get approved for a loan on a same-day basis. Small business loans from Become. Lending Express has become a popular option for struggling companies that need extra cash flow to get out of the hole. 2. Find New Customers and Clients: While a loan can keep you from going under, to really get back on your feet you'll need to start focusing on generating additional revenue. Be competitive in your niche, provide unique products/services, and utilize aggressive promotional techniques to spread brand awareness. Most struggling businesses simply aren't making enough sales to cover their operating expenses, so the straightforward solution here is to bring more business in the door or to your site. 3. Halt All Unnecessary Expenditure: Excessive overhead is the last thing a struggling business needs hanging over them. Make a minimal list of everything your company needs to continue operating and scrap everything else immediately. After all, if you're at the stage of needing a loan or a ground-breaking ad campaign to keep the business afloat, you don't want to be wasting borrowed money on expenses that aren't even necessary. 4. Bring in New Management: When you're trying to find the root of where your business went wrong, nine times out of ten there is somebody that can be held accountable. Assess the company's primary mistakes and try to ascertain who was responsible for allowing those decisions to be made in the first place. While letting go of employees can be a difficult adjustment to make, bringing in fresh perspective and talent could be all that's needed to turn things around. Better yet, consider the advantages of taking matters into your own hands for a while. Create a Comprehensive Recovery Plan: In closing, all of the above steps should be incorporated into an overall recovery plan that will guide the business back into a state of solvency and profitability. Try to be as detailed as possible when coming up with specific goals, budgets, deadlines, and agendas. The more specific and realistic your plan is, the greater your chances of success will be, so it's important to take everything into account, even if it takes days to run all of the calculations and brainstorm it out. Read Also: Importance Of Flexibility With Business Technology 6 Loan Mistakes Every Business Owner Must Avoid

READ MOREDetails
office manager

Tips To Be An Effective Office Manager

So you have decided to start a business. While financially rewarding, it can prove to be a challenging task with unlimited obstacles ahead of you. One of the reasons for these obstacles is the fierce competition that they are faced with. Unlike before, where a unique idea can guarantee you a monopoly of the industry, today, everyone is faced with the dilemma of competing for customers. To get an edge over your competitors, there are simple steps that you can take. For example, constantly striving to learn more is important. There are new advancements coming up every day and it is crucial that you stay updated with the latest innovations in your industry. Even the simplest of inventions could revolutionize the market. Here we have listed some helpful tips on running a business Take Care Of Cash Flows Mismanaged cash flows are one of the most common reasons by companies that already went under. After declaring bankruptcy, it is revealed that these companies were not able to manage their assets properly. One asset that must be managed most properly is Contracts. As legally binding documents, they ensure that the company form proper and mutually benefitting relationships while protecting both parties. Invest both time and resources in perfecting your contract management system. Fire Bad Employees There’s no such thing as firing bad employees too fast. However, before you remove them from your company, please ensure that they are actually the ones with a problem and not your management style. Take Care of Good Employees Just as you should fire bad employees, you should also take care of good employees. Boosting the morale of the entire department will also improve their productivity. Take care of your employees by fostering a professional work environment with open communication. Recognizing the talents and skills of each individual employee are important for them to feel that they are an integral part of your company. One advantage that you should look for in an employee is a data science skillset. It has become a necessary skill among job applicants as it is considered to be the future of marketing. Learn How To Say No There’s being lenient and there’s being a push-over. Don’t let yourself be pushed around by your staff. Learn how to say no when their requests have become outrageous. Learning how to control your staff before it becomes a zoo is an important skill that you must master. All your decisions must be in alignment with the company’s mission and vision. Any request that goes against this must be properly examined. Create A Proper Business Model Consult with a business professional and create a proper business model with plans for scaling and growth. This is especially crucial to guarantee that your company survives the changing of the tides and has the necessary resources for when it is ready to grow into a bigger organization. A business owner without any goals for the future is an ineffective one that is doomed to fail. Learn From The Mistakes Of Others While it is true that history, more often than not, repeats itself, there are a lot of steps that you can take to ensure that your company does not meet the same bitter past of its predecessors. Study their tales and take lessons from them, vowing not to follow in their same footsteps. If there were previous mishaps, take the time to examine what went wrong and take the necessary precautions for it not to happen again. Ask Help You can’t do it alone. This is one thing that you have to realize. You need to ask for help from everyone. Only with the entire organization helping each other will the company be able to establish itself as an authority figure of the industry. Ask for help from your employees, from those around you, and from business experts. Utilize all the available tools at your disposal. Creating an online presence, for example, can vastly improve the effectiveness of your marketing efforts. Read Also: Thinking Of Becoming An Entrepreneur? What Is The Cost To Start A Business? Five Things To Consider Before Starting A Business Start-Up Business Management: How To Reduce Risk And Guarantee Success

READ MOREDetails
Company Secretary in Hong Kong

Demystifying the Duty of a Company Secretary in Hong Kong

The Hong Kong Companies Ordinance, Chapter 622, makes it mandatory for every company to be registered in Hong Kong to have a company secretary. So important is the company secretary that indeed, your company will not be registered without one. In this post, we will look at the duties of a company secretary in a Hong Kong company. What is a Company Secretary? First, it is important to appreciate that a company secretary is completely different from common clerks who do clerical work. According to the Companies Ordinance, a company secretary is a senior officer in a company who is responsible for efficient administration, especially with respect to ensuring compliance with statutory requirements. So, you need to ensure that only the most qualified and committed person gets the job. The Main Duties of Company Secretary From the definition of a company secretary, there is no doubt that the roles he does and how he does them will greatly impact the company's success. So, let us start by understanding the duties of a company secretary. Fulfilling the Company’s Tax Obligation When opening a company in Hong Kong, it is important to understand that the administration runs a business economy because the registered enterprises serve as the primary source of revenue. Therefore, the administration takes tax matters very seriously. Your company secretary is charged with the responsibility of ensuring that the company meets all its tax obligations. Some of these obligations include: Overseeing the filing of the tax returns correctly and on time. Seeking additional approval or clarifications on tax-related matters. Registering the company with IRD (Inland Revenue Department). Keeping Statutory Books The Hong Kong Companies Ordinance also designates the company secretary as the custodian of the statutory books. This implies that the secretary should have every document that the government might need to inspect. In addition to keeping these books of account, the company secretary is also responsible for: Updating the details on statutory books. Producing and distributing company accounts and reports. Planning and Attending Company Meetings As we indicated earlier, the company secretary is involved with top-level management, and one of that roles is planning the company's meetings. This is considered an important role because it is in these meetings that actions to be taken on different areas, such as books of accounts and employment, are made. Here is a breakdown of these duties: Organize board meetings. Participate in board meetings. Prepare the agenda of the company meetings. Implement the decisions made during meetings in compliance with laws. Advise the company on compliance with the law. Other Duties of a Company Secretary While the roles we have outlined above are considered the core for a company secretary, they are not the only ones. Other administrative duties include: Communicating with shareholders, the Stock Exchange, and regulatory bodies on behalf of the company. Observing the company developments and giving advice to the board of directors. Guiding the company through the process of liquidation. If you are planning to incorporate a company in Hong Kong, the position of a company secretary is very important and should only be entrusted to a qualified and experienced person. With the best company secretary, you can rest assured that the business will make the best decisions and grow into the multinational of your dreams. Read Also: A Closer Look At The Common Types of Business Accounting Services How Portal Software Improves Communication Between Board Members 5 Places you should see if you’re visiting Hong Kong for the first time

READ MOREDetails