Published on: 15 January 2019
Last Updated on: 21 February 2020
Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:
Dos
Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.
Don’ts
Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.
Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:
Georgia
Helvetica
Open Sans
Quicksand
Karla
PT Sans & PT Serif
Verdana
Futura
Ubuntu
Rooney
Roboto
Lato
These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Singapore is a business-oriented country with a lot to offer to both local and foreign entrepreneurs. Young entrepreneurs and experienced investors who are looking for an avenue to expand their businesses can start a venture here. The main reasons that make businesses thrive here include a stable political environment, friendly taxation policy, supportive investors, and availability of a ready market among others.
If you are a foreigner who is looking for an opportunity to obtain a business visa that is valid in Singapore, there are many avenues to get one. Here, we will advise you on how to go about it in the best way. One important thing to note is that each has its requirements, and you must fulfill them to successfully get a visa.
Apply for an EntrePass
Any foreign entrepreneur with an interest in starting a business in Singapore should apply for this visa category. The main qualifications include a viable business idea (even without capital) and proven business skills. The Singapore government nurtures young entrepreneurs who are likely to contribute a lot to the progress of the country.
Therefore, they can introduce such entrepreneurs to various investor programs and government funding and grants. If you have the right qualifications, applying for an entrepass will be straightforward and easy especially if you have an immigration agent to walk you through the process. In this case, you can check the Visa Express website for more information on how to go about this.
Applying for an Employment Pass
Also known as an EP, this is a visa that allows foreigners to come and work in Singapore in different positions depending on their skills. The visa is renewable after two years. According to studies, many foreigners who have been employed in the Lion City find it easy to switch lanes and start a business of their choice.
The good thing is that applying for another visa during the renewal of a previous one is easy. But it still requires the help of an agent to ensure that you meet all the qualifications before you start.
Obtaining a Permanent Residency Visa
If you want to get a PR in Singapore, you must invest in the country either directly or indirectly. However, holders of an EntrePass or EP who have stayed in the island state for long enough might qualify for PR. The good thing about a PR is that you can start any business that suits you and move in and out of the country without any restrictions. Actually, you get to enjoy numerous benefits just like the citizens.
When you invest directly in the country, you are given the PR visa instantly. This could be a big business with significant capital. Alternatively, you can inject your money into any business in the country and earn indirectly.
Final Word
As you can see, there are many ways of getting a Singaporean business visa and becoming a big success within no time. No wonder, many foreigners are choosing this destination to either start a new business or expand one through a branch company.
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There are a lot of businesses out there. In fact, according to recent data, there are over 28 million businesses in the United States alone. So how do you make sure that your business stands out from a crowded niche? It can be challenging, but it's not impossible.
Today, we'll discuss five ways to set yourself apart from the competition and attract more customers to your business using cloud marketplace solutions.
Top 5 Worthy Expert Guide To Stand Out In a Crowded Niche
1. Identify the needs of your target audience
Any business owner knows that one of the keys to success is understanding the needs and wants of their target audience.
After all, if you don't know what your customers are looking for, how can you hope to provide it?
Fortunately, there are several ways to get feedback from potential customers. Surveys are a great way to collect data from many people, and social media can be used to reach out to potential customers and gauge their opinion of your products or services.
In addition, many companies also use focus groups to get more in-depth feedback from potential customers. No matter what method you use, gathering feedback from your target audience is essential to ensure that your business meets their needs.
Related: Which Targeting Option is Best for Influencing Consideration?
2. Research your competition and find a way to differentiate yourself
Any successful business owner knows that it's essential to understand who your competition is.
After all, if you don't know who you're up against, it's hard to develop strategies for winning over customers. However, simply knowing your competition is not enough.
In today's competitive marketplace, businesses need to find ways to stand out in a crowded niche. What makes your business unique?
Why should potential customers choose you over your competitors? If you can answer these questions, you'll be well on your way to attracting new customers. By understanding both your competition and what sets your business apart, you'll be in a solid position to succeed.
Related: 6 Tips to Help Your Business Stay Ahead of the Competition
3. Create valuable content that is worth sharing
In today's digital world, content is king.
By creating high-quality, valuable content, you can attract attention to your business and build trust with potential custom bIf your content is shareable, you could see a significant boost in website traffic and social media engagement.
Creating great content isn't always easy, but it's worth the effort. When your product is truly useful or interesting to your target audience, you'll be rewarded with their attention and loyalty.
If you're not sure where to start, try brainstorming a list of topics that would be helpful or informative to your customers or clients. Once you have a few ideas, you can start writing or recording your content.
Remember to keep your audience in mind throughout the process and aim to provide informative and engaging content. With a little effort, you can turn content into a powerful tool for growing your business.
Related: How to Get Into Content Marketing
4. Use social media to reach out to the new audience
Social media is a powerful tool that can reach out to new audiences and promote your business.
To stand out in the crowded niche, you can quickly attract new leads and customers by posting engaging content, participating in relevant conversations, and running target meters.
However, it's essential to use social media wisely, as over-exposure can lead to fatigue and alienation.
To maximize the impact of your social media campaigns, focus on quality over quantity, genuinely interact with your audience, and be sure to measure your results so that you can continue to improve your efforts.
With some planning and effort, you can use social media to effectively reach new markets with cloud marketplace solutions and grow your business.
Related: Social Media Usage: Pros And Cons
5. Stay up-to-date with the latest trends and changes in your industry
Industries are constantly changing and evolving, so businesses need to stay on top of the latest trends to remain competitive.
Customers' needs and wants are continually shifting, so it's crucial to be able to adapt your products or services to meet their changing demands.
Plus, keeping up with the latest industry news shows that you're a leader in your field, which can attract more customers by standing out in the crowded niche of your business.
There are several ways to stay up-to-date with the latest industry news, such as subscribing to industry publications, attending conferences and trade shows, or following influencers on social media. By taking advantage of these resources, you can ensure that your business is always ahead of the curve.
Related: Explore Some Interesting Marketing Trends for Your Business
Final Thoughts
As any business owner knows, standing out in a crowded marketplace can be challenging. With so many businesses vying for attention, it can be challenging to hear your voice above the noise. However, by following the tips above, you can set yourself apart from the competition and attract more customers to your business.
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Starting a new business is an exhilarating venture, but it requires substantial financial resources to turn ideas into reality. For many entrepreneurs, securing funding is one of the most critical challenges they face in their startup journey.
While there are various ways to raise capital, the choice of business structure can significantly impact a startup's ability to attract investors. In recent years, the Limited Liability Company (LLC) structure has gained popularity due to its unique characteristics that make it an attractive choice for both entrepreneurs and investors.
In this article, we will explore how the LLC structure attracts investors and why it has become a preferred option for startups seeking funding.
Understanding The LLC Structure
Before delving into the reasons why the LLC structure appeals to investors, let's briefly understand what an LLC is.
An LLC is a flexible business entity that combines the limited liability protection of a corporation with the pass-through taxation of a partnership. This means that owners, also known as members, enjoy limited liability for the company's debts and obligations, similar to shareholders of a corporation. At the same time, the business's profits and losses pass through to the members' personal tax returns, avoiding double taxation on both the company and individual levels.
Also, setting up your LLC in your home state can save you from paying double filing taxes and fees. For instance, if you reside in Texas, you should set up your LLC in Texas. If you form your LLC in any other state, you will be liable to pay state filing fees for both states (your home state and the state where your LLC is).
The LLC business structure is designed to offer a balance of simplicity, liability protection, and taxation benefits. It allows for a more informal management structure than a corporation, making it easier for small businesses to operate efficiently. Additionally, forming an LLC involves less paperwork and lower compliance costs compared to corporations, which is appealing to startups with limited resources.
How Does An LLC Structure Attract Investors
Let us look at the benefits an LLC structure provides to its investors.
Flexibility And Ownership Structure
One of the key reasons why investors find the LLC structure attractive is its flexibility in ownership and management. Unlike traditional corporations, LLCs can have an unlimited number of members, and the ownership percentage does not necessarily need to be equal among the members. This allows startups to tailor ownership structures to suit the specific needs and preferences of investors.
Investors often seek certain rights and privileges based on their level of investment and involvement in the business. The LLC structure enables startups to create different classes of membership interests, granting different voting powers, profit-sharing arrangements, and decision-making rights. This flexibility is particularly appealing to angel investors and venture capitalists who want to be actively involved in shaping the company's direction and decision-making process.
Furthermore, LLCs permit the inclusion of silent or passive investors who wish to contribute financially without participating in day-to-day operations. By offering diverse membership options, startups can attract a broader range of investors, each bringing their unique expertise and resources to the table.
Limited Liability Protection
Investors are naturally concerned about the potential risks associated with their investments. The limited liability protection provided by the LLC structure is a significant advantage for investors. In an LLC, members are generally not personally liable for the company's debts and legal liabilities beyond their initial investment.
For investors, this means that their personal assets remain shielded from any lawsuits or financial troubles the startup may encounter. They can invest in the company with more confidence, knowing that their risk exposure is limited to the amount they've contributed to the business.
Limited liability protection also plays a crucial role in attracting risk-averse investors who might be hesitant to invest in other structures, such as sole proprietorships or general partnerships, where personal assets could be at stake in case of business failure.
Pass-Through Taxation
The pass-through taxation feature of the LLC structure is another significant draw for investors. In a pass-through entity, the business itself does not pay taxes at the corporate level. Instead, profits and losses flow through to the individual members' personal tax returns. This means that the business's income is only taxed once at the individual level, avoiding double taxation, which is a common concern with C-corporations.
For investors, pass-through taxation can be highly advantageous, especially when compared to the double taxation imposed on C-corporations. In a C-corporation, the company's profits are taxed at the corporate level, and then shareholders are taxed again on any dividends received. This can significantly reduce the net returns for investors.
Additionally, pass-through taxation simplifies the tax reporting process for investors, as they do not need to file separate tax returns for the business and their personal investments. This streamlined approach is especially appealing to individual investors and small investment firms.
Transparency And Accountability
Investors value transparency and accountability when considering potential investment opportunities. The LLC structure's informality and simplicity can enhance these aspects, making it easier for investors to understand the business's operations and financial processes.
In comparison to larger corporations, LLCs often have fewer layers of management, which can lead to more direct communication between investors and the management team. This transparency fosters trust and a stronger investor-entrepreneur relationship.
Moreover, LLCs usually have less complex governance structures, with more straightforward procedures for decision-making and changes to the operating agreement. This agility allows startups to adapt to market changes quickly, which can be crucial in highly competitive industries.
Favourable Exit Strategies
Another factor that makes the LLC structure attractive to investors is the availability of favourable exit strategies. While LLCs are not publicly traded like corporations, they offer flexibility when it comes to selling or transferring ownership interests.
In a traditional corporation, selling shares or transferring ownership can be more cumbersome due to regulatory requirements and the involvement of third parties like stock exchanges. In an LLC, the process of transferring ownership interests can be relatively simpler, subject to the terms outlined in the operating agreement.
For investors looking to exit their investment, this flexibility is a valuable feature. It allows them to liquidate their ownership interests, partially or fully, by finding suitable buyers or even negotiating with other members of the LLC. The ability to exit an investment efficiently can be a crucial factor for investors, especially those who want to maintain liquidity and pursue other opportunities.
Conclusion
The Limited Liability Company (LLC) structure offers a range of features that attract investors and make it an appealing choice for startups seeking capital. Its flexibility in ownership and management structure allows startups to customize ownership arrangements according to investors' preferences and level of involvement.
With these advantages, the LLC structure has become an increasingly popular option for startups looking to raise capital and secure the support of a diverse and committed group of investors. As more entrepreneurs recognize the benefits of the LLC structure, it is likely to continue playing a significant role in fostering innovation and growth in the startup ecosystem.
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