Organic Traffic vs. Paid: Where Should You Focus Your Budget?

03 September 2019

Getting potential and paying customers, who will bring your business success and ranking, demands many efforts. You will need to have a certain plan to understand your business goals for attracting visitors and making them your “happy clients”. People will hardly find your business if you do not “help” them. Here a question arises: How? Surely with the help of eCommerce marketing tactics. You will need to invest some money in order to have success in this competitive online marketplace. You can have your success either with organic traffic, or eCommerce PPC management. However, first, it is important to find out which of these two approaches will drive more traffic to your website and convert them into paying clients.

SEO and PPC are two completely different approaches, although they share the same goal: bringing more traffic and high ranking. One of the vital differences that we can mention is that you invest your time for SEO, while for PPC you invest money. However, if you hire an SEO agency, in order to implement the best tactics for your success, here not directly, but you as well pay money.

Both SEO and PPC are effective. However, let us find out the best option for you to focus your budget.

1. Benefits of Organic Traffic

Organic traffic comes from an organic search. Its role in your business is really important. It brings you real visitors providing you with conversion rates. Its benefits are a lot. However, the main ones include:

Better User Experience;
Higher Conversion Rates;
Higher Brand Credibility;
A long Term Marketing Strategy;
A Cost-Effective and Sustainable Approach.

Targeted keywords help potential clients to meet your business very quickly, as mostly when they want something, first of all, they try to find it in search engines. Many people give their preferences to the organic search results rather than advertisements. It means that through SEO you can increase your traffic, without any additional expenses for each click. Besides, organic SEO is long-lasting, regardless of the fact that it takes longer than PPC.

2. Benefits of Paid Traffic

Pay per Click (PPC) demands a certain amount of money for each click. In case of SEO you “earn” visits to your website, while in case of PPC you “buy” them. It allows you to reach a targeted audience. However, you need to pay a fee when someone clicks your ad. Among the main benefits, you should remember that PPC:

Increases brand recognition;
Helps to get fast results;
Offers fast entry;
Works well with different marketing channels;
Gives the opportunity to choose your audience (based on location, place, gadget, etc.).

One important fact about PPC is that it is independent of Google Algorithmic changes. In comparison to SEO, its results are faster. You can see them almost immediately.

3. Combining SEO and PPC

Both SEO and PPC are great channels and each of them includes unique approaches for your business growth. While deciding which one is better for your business, you can detect one more option as well: combining them together to gain more customers and boost revenue. It will really provide you with greater and more effective results rather than using them separately. However, you need to review your tactics when using them together.

You can easily replace the word “VS” with the word “AND”. Each of these methods has its important impacts on your business. You can mix their tactics and best practices taking advantage of both. This is a great step for not only SEO marketing but for PPC as well.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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What Should my Content Cover to Rank on Google?

As recently as between five and 10 years ago, uploading any old text on a page with a selection of keywords stuffed in was enough for your website rank on Google. In the last few years, however, the search engine has wised up to such techniques and content must strike the correct balance between quantity and quality. As a general rule of thumb, any search term that you enter in Google should yield the very best result at the top of the page (below any AdWords listings, of course). This means that, in the eyes of Google, that page’s content covers all or, if not, most of the valid points that the user is looking for. In order for your page to rank number one, overtaking what is deemed to be the most authoritative page, your content must exceed and improve upon the information that is already available. Review First Page Results : In order for your content to cover all bases, the relevant research must be undertaken. Start by reviewing each of the first page results and list the points that have been covered in each – hopefully, you will notice gaps in each of the page’s content. Take, for example, page one covers points A, B, C, D, E and F, page two covers points A, B, D, F and G, and page three covers points B, C, F and H. While this does mean that the top-ranked page covers more points on the topic, there are two points (G and H) missing. If your content manages to cover points A-H, expanding on each point and offering new information not present on any of the other pages, you stand a great chance of ranking top of Google’s search results. Content Layout : As well as your content covering all of the points on your given topic, its layout also has a big say as to how well your page ranks. Google values user experience and, if your page is not easily digestible, your web page will not be received well at all. Regardless of whether the design of a website is for an academy school, blog or e-commerce site, the pages must be laid out to incorporate content. Keeping in mind that we are currently in the middle of the transition from desktop to mobile-first listings, websites should incorporate a responsive design – or a completely different mobile version of the website. How Long Should my Content Be? There is no minimum or maximum length in order to rank on Google, but it is generally accepted that a worthy piece of content should come to at least 400-500 words. Of course, if you aim to cover as many as eight main points, 400 words leaves you only 50 words per point – not including introduction and conclusion. It just isn’t enough. This is again where you should go back to the top-ranking pages and assess how long your competitor’s content is. If your competition is coming in with 800 words, then you should look to go better with 900-1000 words, although it must be stressed that quantity doesn’t necessarily mean quality – it must be well-written. Does Your Content Serve its Purpose? Once written, read through your content and ask yourself whether it serves its purpose. While you are familiar with the topic you have written about, would the content make sense and answer the questions of those who aren’t as familiar? If your content provides more questions than answers, it isn’t serving its purpose, even if it does cover more points than the competition. Google will give preferences to pages that serve the purpose that they have been created for – this will likely be gauged by the number of backlinks that the page as, confirming its validity as a useful resource. With quality content that answers the reader’s questions, your page should quickly earn authoritative backlinks and soon take its rightful place at the top of page one. Read More : Best SEO Tools For Ranking The Website The Basics On Google Local Algorithm Local SEO Is A Vital Aspect Of Any SEO Tactic; Let’s Find Out Why?

Map Your Content Strategy: Finding Hidden Topic Opportunities

If you think of your content strategy as a map, where are you right now? On a good writing day, you might be on a well-maintained, scenic highway. You are cruising with ease and taking in the view. If you find yourself in the midst of writer’s block, you probably feel like you’re in a massive traffic jam. It takes every bit of energy to move one inch forward. Every content creator and marketer has found themselves in both positions. You’ll have no problem thinking and brainstorming new ideas when writing comes easy. But when you feel stuck and uninspired, it can take everything just to get a single piece published. While there is no quick fix for writer’s block, there are ways to find inspiration and avoid the traffic jam. Here are three tips for finding hidden topic opportunities for your brand. 1. Identify Competitor Content Gaps While you don’t want to chase down your top competitors’ every move, you should keep track of what they’re publishing. Knowing what your competition is doing can strengthen your keyword strategy, allowing you to rank higher on relevant topic areas. It may also improve your overall content quality. Seeing what others are writing about might spark creativity for how you could add to the conversation. Competitor analysis can identify areas that nobody is currently writing about. As long as the topics are relevant to your brand, these untapped areas are up for grabs. Applying this analysis will improve your content creation, allowing you to address questions others have missed. Your audience might already be seeking this information. And providing it helps position you as an authority in the space. However, performing this type of analysis on your own is extremely time-consuming. Consider leveraging software that will conduct a competitive content analysis. This allows you to quickly identify topics others are writing about and where you can fill in the missing pieces. Moreover, these tools exploit weaknesses and share how to structure your content to ensure it ranks high in SERP. 2. Ask Your Audience To best serve your audience, it is important to ask them what types of information they want to read. Predicting and guessing the content your core demographic may be most interested in only goes so far. Asking your target audience directly will help you gather fresh insights and perspectives. To do so, consider launching a survey on your website or including it in your email newsletters. Keep it short and simple. Ask a handful of questions tailored directly to your content. Doing this will give you insight into how to plan your content strategy. Another way to ask your audience is via social media. Gauge your audience’s interest with an Instagram Stories poll, teasing a few topics to identify which gets the most votes. You could also drop in an open-ended question sticker on Instagram Stories. Pose the question, “What types of content do you want to see from us?” and note how people respond. It may lead to a new content pillar or angle you and your team have not yet considered. 3. Read Reviews Customer reviews are an essential component of any business. They help establish trust between the brand and the consumer. Reviews also influence buying decisions: 93% of individuals read online reviews before purchasing. You may already use reviews to improve customer experience and ideate future products; however, reviews can help with content creation. While browsing through reviews, you may notice a similar question regularly appears. There is a good chance your website does not properly address this question. If this is the case, create a blog post answering this query directly. You might also post a Q&A blog to answer frequently asked questions about certain products or services you offer. If a reviewer mentions how your product shines compared to a competitor’s, spotlight this feedback for others to read. An article comparing your product to another product can help buyers in the decision-making process. Create an infographic illustrating how your brand’s offering compares to others, and share it on social media. Reviews can be a goldmine for gaining testimonials, so take the time to read and respond on every platform. Integrating testimonials into your content may help boost potential customers' trust in your brand. Post a quote card with a review from a satisfied customer on your social media pages. Or, create a blog post titled “Here’s What Our Consumers Have To Say About Us.” You should plan to update this post routinely, adding more reviews as they come in. Tips to Improve Content Strategy in 2025 No content strategy or content marketing plan is set in stone. It evolves with the changing market conditions, changes in algorithms, technology, and business plans. Here are some tips businesses can use to improve their content strategy in 2025. Leverage AI Tools The most wise thing to do this year is to rely on AI tools for content strategy, marketing, personalized messaging, content creation, and content optimization. It helps reduce lots of time taken throughout the day for content creation. Focus on Interactive Content Content doesn’t only have to be written documents, blog posts, brochures, and emails. Quizzes, polls, calculators, and AR/VR experiences are also part of the content, and it’s time to put those into content strategy. Short Form Video The best way to drive quick results is through short videos like YouTube shorts, reels, and TikTok videos. Cut long videos into small snippets and share them across channels. Focus on Sustainability Messaging There's a growing focus on environmental and social sustainability. It’s time you made those as a part of your content creation journey. Talk about what helps communities and people build brand trust among audiences. Build Communities The best way to gain impressions and readers is through communities. It’s important to build a community of like-minded people who’d love to engage with your content. Go over to Facebook, Quora, and Discord to build a community of audiences who’d love to read your content and engage with them. Apart from the above-mentioned tips, continue to repurpose your content, publish it across channels, and collaborate with micro and macro influencers to get better results. In the end, it always boils down to analyzing your content strategy and finding newer ways of renovating it. Content Tips and Takeaways Knowing what to write about can be challenging at times. Some days you may have a flurry of ideas, creating and publishing content non-stop. On other days, you might bang your head against your keyboard trying to churn out a single piece of usable content. Finding relevant topic areas often means looking for unanswered questions and solving problems for your target audience. After all, your audience is the inspiration for creating this content in the first place. Addressing their needs will help to pave a path of informative, engaging, and educational content they can’t wait to consume. Read Also: How to Unlock HP Laptop if you Forgot Login password Is ASUS ROG FX503 The Best Gaming Laptop? Know It Here!

What You Need to Know When Outsourcing SEO

Various companies have come to realize the importance and effectiveness of search engine optimization (SEO) for improving website rankings, increasing brand awareness, and (ultimately) generating leads for their businesses. Others don’t know much about SEO, or the fact that it’s smart to maximize efforts by hiring a professional SEO consulting company to guide your campaign. Here are some reasons why outsourcing is a good move -- if you partner with the right team. Businesses can choose to hire or build an in-house team dedicated to managing their SEO needs. They may also opt to outsource the responsibility to an agency like Coolbison SEO that can effectively launch an SEO campaign. Despite the potential comfortability of having your own SEO team under your roof, there are pitfalls. Reasons to Outsource Savings: Outsourcing an SEO campaign is affordable. It will save you the time, effort, and costs of having to hire, constantly train, and manage an in-house team. The salary of an in-house SEO Manager alone can cost you up to $65,000. Though the initial cost of hiring a contractor might seem exorbitant, it is more cost-effective over the years. This is especially true when you consider you’ll eventually need to replace your team members, which takes time for recruitment and additional training. Expertise: SEO is a dynamic and multi-disciplinary process that needs consistent attention for it to be fully effective. It is a complex process with a steep learning curve. Agencies specializing in SEO are fully equipped with the tools of the trade. They also stay on top of constant search engine algorithm updates and rule changes. A qualified company can provide you with the most effective SEO strategies to date. Additionally, SEO experts know how to handle the analytics of your website. They’ll interpret data, locate blind spots in the metrics, and pinpoint data relevant to conversion, in addition to many other skills. Focus on Operations: SEO is an important aspect of marketing, but it shouldn’t overtake your main job: running your business. Entrusting your SEO campaign to professionals will allow you to focus your efforts. You do not have to divide your attention between your operations and having to keep up with the frequent SEO updates and trends. Long-Term Maintenance: Employing the proper SEO techniques can provide lasting results. However, it is not a one-time deal; it is an ongoing and quickly evolving effort that needs constant upkeep. If you want the benefits of an SEO campaign, you have to be in it for the long haul. The campaign requires regular updates to your website, content, and social media spaces, so it’s convenient to let someone else do all the legwork. Selecting an SEO Company Once you’ve decided to outsource your SEO campaign to contractors, the next step is to choose which SEO company you trust. There are a staggering number of SEO agencies throughout the world who will be willing to take on your campaign, but do they have the qualifications and integrity required? For example, in Canada alone, there are many digital marketing companies willing to take your money. Businesses in Toronto, Scarborough, and North York needing digital marketing services will be faced with a large number of options. Of course, there is the option of hiring providers outside of the country. Deciding whom to trust with your campaign requires ample consideration and research. In your search for a reliable SEO company, consider: Cost: This depends on several factors, including the number of keywords, content word count, and the condition of your current website (among others). In Canada, average monthly rates can range from $2500 to $5000. The price in other countries (e.g. Australia and the UK) may be substantially above that margin, while others (e.g. India and the Philippines) may be less. Communication: Determine how the team communicates. Are they available when you need them? How quickly do they respond to correspondence or requests to fix issues? How often do they present their reports or updates? Branding: Ascertain the agency’s familiarity or experience with your industry. This way, your SEO efforts stay true to the brand identity of your business. You can be confident in the agency’s ability to attain your goals and communicate your vision. Otherwise, determine how much time you are willing to invest to walk them through the important aspects of your brand. Needs: Identify your goals and what your SEO needs are -- whether it’s the full package or just a small part of it (e.g. content creation or link building). Be wary of providers that: Make extravagant claims: If a deal sounds too good to be true, it usually is. Be cautious of companies who claim they can get you the "number one" spot on the search results page in a short span of time. Rely on “connections": Claiming to "know people" at Google who can boost your rankings is a sign they may not be confident in their own abilities to succeed. Additionally, search engine employees have a confidentiality agreement; so this “connection” is likely to be fabricated. Over- or under-priced services: Companies offering their services at a fraction of the market price are likely either inexperienced or provide low-quality services. On the flip side, those overpricing their services may have minimal commercial awareness. Do your research and get references before signing a contract; you don’t want to entrust your website to just anyone. All manner of businesses (from small “mom and pop shops” to large-scale enterprises) can benefit from outsourcing their SEO campaign to experts in the field. True online marketing professionals will possess the necessary staff, know-how, experience, and tools needed to run your SEO campaign efficiently and successfully. Read Also: Improve Your Domain Using These SEO Tips Know Why Content Marketing Is Important For SEO

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

1. Benefits of Organic Traffic

2. Benefits of Paid Traffic

3. Combining SEO and PPC

3 Major SEO Predictions for 2020

Tips And Tricks To Gaining Great Results From PPC

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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What Should my Content Cover to Rank on Google?

Map Your Content Strategy: Finding Hidden Topic Opportunities

What You Need to Know When Outsourcing SEO

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

1. Benefits of Organic Traffic

2. Benefits of Paid Traffic

3. Combining SEO and PPC

Share this Article

3 Major SEO Predictions for 2020

Tips And Tricks To Gaining Great Results From PPC

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related