3 Major SEO Predictions for 2020

01 July 2019

Search engine optimization (SEO) is an ever-evolving concept because digital technology is always succeeding in finding new ways to elevate the user experience. With each algorithm formula change, it gets more difficult to rank because the bar of excellence is being raised continuously by search engines like Google and Bing. Search engine algorithms are calculated to make optimization user-friendly but, at the same time, it makes it challenging for companies to stay ahead of digital marketing ranking factors. Here are three major SEO predictions for 2020.

1. Screenless Voice Queries:

Data collected by Gartner finds that by 2020, a third to half of search engine queries will be screenless voice queries. This isn’t such a problematic prediction because the technology had been slowly shifting to the dominance of voice-activated technology because of the popularity of Siri and Alexa. More than 77 million Americans also use voice-assistance applications when driving, which has encouraged hands-free voice technology as the preferred method when shopping or searching for credible data.

PCs and mobile phones will come ready to use with standard screenless voice query apps. Instead of returning results in a ranked list of indexed content, businesses need to prepare now for search engines returning the top-rated content, much like the formula for Google Maps. The queries will take into consideration consumer engagement, referrals and brand recognition. This is a primary concern, so SEO companies like San Jose SEO Smart Street Media are helping clients now prepare for voice query keywords.

2. Social Media, Content Indexing & SEO:

SEO will still be dependent on searches, but social media platforms will become a significant factor in organic ranking in 2020. Historically, indexing focused on targeted keywords and long-tail phrases but, soon, the content will be ranked on branding, engagement, and keyword strong points. Unless your business focuses more on content that drives social media engagement, you’ll be missing out on essential ranking criteria.

Social media marketing will become more credible and creative as well. As most of the world check social media at least once daily, companies will need the expertise of SEO companies or social media managers to ensure that their local SEO and national SEO strategy includes engagement, likes, shares, and comments. Another similar prediction is that as referrals will increase ranking, trends like backlinks will become less influential.

3. PC or Mobile-first Indexing SERP:

Consumers have heard about mobile-first indexing since 2018 because desktop searches were continuously declining as smartphone usage increased. Google took the initiative to prepare for the future with its mobile-first index. In 2020, digital marketers will encourage businesses to offer dual website designs for PC and mobile phone users since search engines will soon answer user queries with either a PC or mobile-first indexing answer. With the mobile-first indexing, Google won’t want to index switchboard tags and will return the search engine results page (SERP) recommendations based on how a user requests information.

Ultimately, each of these predictions will depend mainly on SEO-qualifying content that is indexed based on the targeted user’s device and will drive traffic to sites that ultimately deliver.

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Two SEO Trends to Take Advantage of In 2018

With hundreds of factors affecting Google's search engine results, SEO is no longer a simple science. Gone are the days when you could stuff keywords in an ordinary piece of work and help your site rank high. With ever-changing rules, it is hard to master the art, unless you're working with someone like Scott Keever SEO expert. What you should understand is that the search engines are striving hard to provide their audience with the best search results, and to achieve it, they have eliminated certain ranking factors and introduced some new ones out of nowhere. It means you need to know what has stopped working and what has replaced it. You need to educate yourself about the latest trends, and two of them are mentioned below. The Evolution Of Google Serps Even a few years ago, you wouldn't see more than a few "blue links" after searching. Things have certainly changed recently, and the Google SERPs have evolved lately to the extent that they are quickly grabbing searchers' attention. This, in turn, has helped businesses get more clicks from organic listings. With this latest trend, it is more important than ever to track your rankings in these features and keep a close eye on all those features that appear for your primary keywords. Many SEO tools are now available to help you in this regard. Many tools can help track several SERP features along with their results, which in turn will help you check the features that your keywords have triggered. Another benefit of these tools is that they help you measure the volatility of different SERP features on a regular basis, so you can easily change your strategy. Using Structured Data To Inform Search Engines What it means is that you will have to use structured data in a way that it makes it easier for Google and other search engines to interpret content. It is basically a new and more improved way to format HTML. Interestingly, Google has not confirmed that structured data can affect ranking, but the truth is that you can use it to improve your search listings, especially when you're willing to take advantage of features such as rich snippets and knowledge graph panels. Some statistics show that using the structured data correctly can help improve your CTR by 30% in most cases, and with an increase in clicks, you can see an improvement in your rankings. The fact of the matter is that changing trends in SEO has made it tricky for anyone to rank their business high, but the latest trends show that you should pounce on any opportunity that would help you stand out. That is when you can take advantage of structured data and Google SERPs changing features. If you are still not sure how to proceed, do not take chances and end up making a costly mistake. Instead, let an SEO specialist help you with everything and ensure that you keep getting the juice your website needs to rank high. Read Also : 5 Ways To Improve Mobile SEO Know Why Content Marketing Is Important For SEO How To Monitor The SEO Health Of Your Website

The Basics on Google Local Algorithm

Being at the top of Google search results page has been one of the goals of various businesses ever since the advent of the search engine giant. Landing the top ranking spot can help draw traffic to your page and increase the effectiveness of your website. Many have tried to breakdown the factors that affect Google ranking and a study in 2016 has made an analysis of the various factors that Google use in its rankings. The study determined which of the different factors correlate either positively or negatively with local rankings in the Google search results page. This study is very helpful in guiding businesses when prioritizing for their local SEO plans. Read also: Google Maps Marketing: Guides On How To Boost Brand Advantage The Factors that Affect Google Rankings 1. Website The use of keywords and the number of words on a page actually have a huge impact on the rankings. Location pages with a lot of information written have a tendency to fare better than those with less content. Put quality information on your website on different broad topics to help draw traffic towards your site. Crafting a quality small business website design is crucial from the start and best to hire a professional. 2. Links Backlinks affect your local rankings. In fact, it has the most positive correlation with good rankings. The infamous Toolbar PageRank is no longer a current tool but there are many other tools similar to the toolbar that can gauge the quality of a site. The study has shown that sites with older links are doing better than the newer ones. 3. Google My Business Having good reviews and verified information about your business, as well as photos of your location and products, all contributed to stronger rankings. It can be due to the reliable information that these sites have attracted more interaction with the searchers. Therefore, make sure that in every channel you have, you put in their the basic information about your business. Lastly, revamp your Google My Business pages because it also helps immensely in supplying information. 4. Citations One of the surprising findings of the study is that citations did not seem to correlate with positive local rankings. However, the researchers have pointed out that citations do help if the business or website is at its foundation stage. But once the groundwork has been laid down and all the citations have been made, further citing will not make any difference. 5. Surprises The study had a huge surprise when the researchers found out that the “City & State” information in the Google My Business page does not have any correlation with positive ranking. Therefore, geotargeting should not be all the craze. Keywords, however, do help. Going Forward With Google & amp; The Search Engines Knowing what are the factors when Google ranks pages and which factor to prioritize will help you be more efficient and effective. In sum, if you are a new player in the business, lay down your citations as fast and as effectively as you can and then move on to getting backlinks, especially in competitive markets. Having your business have a solid SEO mechanism will help you entice a larger audience, promote your products effectively, and open your business to new opportunities. Read also: Avoid These 5 Mistakes Before Starting An SEO

SEO For Beginners – Which SEO Tools Are Most Recommended by Experts For SURE SUCCESS!

Without a doubt, this year brought its fair share of challenges and left businesses in an interesting spot. The rise of the pandemic caused unfortunate situations, but business owners still learned valuable lessons. It wasn’t easy, but there’s a silver lining. The year 2024 offers a clear path forward for marketing, mainly through search engine optimization (SEO). Especially when we are already recovering from the current Google March Update. More people now rely on the online space for both luxuries and necessities. As businesses fully transition online, they must address online reputation management (ORM) quickly. Quality agencies like Phoenix SEO have already given many companies a head start in 2024. For those wanting a strong start this year, using top SEO tools is essential. It’s crucial to master these tools because they’ll help future-proof any business. Here are some of the best SEO tools for 2024. Leveraging Content Marketing with Copyscape Content marketing became a priority last year, leading companies to create informative articles and blogs for their websites. However, the risk of accidental plagiarism is always present. That’s why savvy companies use Copyscape, a powerful SEO tool that ensures content originality. Given the volume of articles businesses produce, every piece must be informative and, more importantly, unique. Copyscape eliminates plagiarism concerns. General Quality Control with Serpstat While specialized SEO tools are essential, it’s also smart to have a tool that provides overall quality control. Many programs handle specific tasks, but Serpstat offers comprehensive website and SEO functions. One of its most useful features is the “missing keywords” function, which tracks competitors’ top keywords. This all-in-one tool is particularly beneficial for business owners unfamiliar with multiple SEO tools. Serpstat simplifies the learning process and offers a strong foundation for SEO marketing. Creative Strategies with SEMRush Content marketing is effective, but there are other ways to build a solid SEO foundation. SEMRush offers numerous options, including pay-per-click (PPC) advertising, where advertisers pay a small fee per click. PPC campaigns also provide valuable data that businesses can use to refine marketing strategies. SEMRush is user-friendly and favored by many professionals. Its versatility makes it a top choice for digital marketing. Keyword Efficiency with Keyword Density Checker A startup can thrive using effective marketing strategies. However, focusing on keywords can backfire if companies overstuff content. This mistake makes content unreadable. The Keyword Density Checker ensures that content includes the right keywords without overwhelming it. This tool is an excellent addition to a company’s SEO toolbox. Decoding Marketing Data with WooRank Using relevant keywords is key to improving search engine rankings. However, determining which keywords are most effective can be confusing. WooRank helps by analyzing data and providing insights on keyword relevance. This tool is especially helpful for businesses still mastering SEO strategies. Agencies like Phoenix SEO guide business owners through marketing solutions and online reputation management. By using the right tools and strategies, companies can confidently navigate 2024 and beyond. Post March 2024 -What to Do! The March 2024 Google update really shook things up in the digital world. If you were operating based on an old SEO strategy, things are going to have to change fast. It’s no longer business as usual when it comes to SEO for Google. In fact, right now, most businesses don’t have a clue about what kind of tools they can use to thrive in the new post-update environment. Using Artificial Intelligence One major way things changed is that Google will be even more reliant on artificial intelligence (AI) than ever before for search rankings. So that means if you’re not using AI-generated content or AI-enhanced optimization tools with your site pages and authority links, you cannot expect to rank. Not anything is going forward when it comes to meeting Google’s augmented E-E-A-T criteria — Expertise, Experience, Authoritativeness, and Trustworthiness. This is why getting the right help from AI is very important. SurferSEO Tools such as SurferSEO or Clearscope have improved with AI over the update-ridden years but now have new enhancements themselves. These machine-powered editors aim not only to give less focus on the page keywords but also to focus on semantic relevance. Yes, these are actual words within websites that rank above assumed “KW density.” This tool also has on-user-intent modifiers, which drive traffic higher through index-based publication schemes. Think about User Experience But content alone won’t get you to the top. With user experience as a bigger ranking factor, you must take care of your website's performance, too. UX testing and improvement tools like PageSpeed Insights, GTmetrix, or Hotjar can become game changers. They will help loading speed to mobile usability. This is because Google now analyses how users are using your website, so definitely don’t forget about this “little” thing. Semantic SEO Tools And while we’re on the topic of user intent and context, semantic SEO tools were never more important than they are today. Thanks to Google’s AI ability - it is now better at understanding relations between entities, topics, and user queries. Tools such as MarketMuse or InLinks revolve around optimizing your article for entity-based search & natural language processing (NLP). They both help you craft articles that go beyond keywords but rather focus on depth and context. Therefore, there are two things that Google values even more right now. Competitor Analysis Let’s not forget about competitor analysis. The update changed how rankings work across competitive industries. That’s where competitor analysis tools like SEMRush and Ahrefs are getting smarter post-update. They’ve been tweaked to reveal what is working for your competitors. So, you can keep track of them, make changes faster than light, and get back into the rankings. SEO Is Everchanging! SEO is an ever-changing dynamic field. This means you need to explore, change, and upgrade SEO strategies sometimes. From 2020 to 2024, the change has indeed been quite the roller coaster. So, how do you stay ahead after the March 2024 update? Start by evolving with these new SEO changes. While the world of SEO may be complicated, there are tools that can help simplify things, and other marketers may not tell you about it for fear of competition. Read Also: 3 Major SEO Predictions for 2020 Improve Your Local SEO via Content Marketing The Importance of SEO Based Digital Marketing Services Best SEO Practices Melbourne Businesses Should Follow

3 Major SEO Predictions for 2020

1. Screenless Voice Queries:

2. Social Media, Content Indexing & SEO:

3. PC or Mobile-first Indexing SERP:

5 Basic Tips How to Write a Really Good Guest Post

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Two SEO Trends to Take Advantage of In 2018

The Basics on Google Local Algorithm

SEO For Beginners – Which SEO Tools Are Most Recommended by Experts For SURE SUCCESS!

3 Major SEO Predictions for 2020

1. Screenless Voice Queries:

2. Social Media, Content Indexing & SEO:

3. PC or Mobile-first Indexing SERP:

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5 Basic Tips How to Write a Really Good Guest Post

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Follow Us

Recent

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