3 Major SEO Predictions for 2020

01 July 2019

Search engine optimization (SEO) is an ever-evolving concept because digital technology is always succeeding in finding new ways to elevate the user experience. With each algorithm formula change, it gets more difficult to rank because the bar of excellence is being raised continuously by search engines like Google and Bing. Search engine algorithms are calculated to make optimization user-friendly but, at the same time, it makes it challenging for companies to stay ahead of digital marketing ranking factors. Here are three major SEO predictions for 2020.

1. Screenless Voice Queries:

Data collected by Gartner finds that by 2020, a third to half of search engine queries will be screenless voice queries. This isn’t such a problematic prediction because the technology had been slowly shifting to the dominance of voice-activated technology because of the popularity of Siri and Alexa. More than 77 million Americans also use voice-assistance applications when driving, which has encouraged hands-free voice technology as the preferred method when shopping or searching for credible data.

PCs and mobile phones will come ready to use with standard screenless voice query apps. Instead of returning results in a ranked list of indexed content, businesses need to prepare now for search engines returning the top-rated content, much like the formula for Google Maps. The queries will take into consideration consumer engagement, referrals and brand recognition. This is a primary concern, so SEO companies like San Jose SEO Smart Street Media are helping clients now prepare for voice query keywords.

2. Social Media, Content Indexing & SEO:

SEO will still be dependent on searches, but social media platforms will become a significant factor in organic ranking in 2020. Historically, indexing focused on targeted keywords and long-tail phrases but, soon, the content will be ranked on branding, engagement, and keyword strong points. Unless your business focuses more on content that drives social media engagement, you’ll be missing out on essential ranking criteria.

Social media marketing will become more credible and creative as well. As most of the world check social media at least once daily, companies will need the expertise of SEO companies or social media managers to ensure that their local SEO and national SEO strategy includes engagement, likes, shares, and comments. Another similar prediction is that as referrals will increase ranking, trends like backlinks will become less influential.

3. PC or Mobile-first Indexing SERP:

Consumers have heard about mobile-first indexing since 2018 because desktop searches were continuously declining as smartphone usage increased. Google took the initiative to prepare for the future with its mobile-first index. In 2020, digital marketers will encourage businesses to offer dual website designs for PC and mobile phone users since search engines will soon answer user queries with either a PC or mobile-first indexing answer. With the mobile-first indexing, Google won’t want to index switchboard tags and will return the search engine results page (SERP) recommendations based on how a user requests information.

Ultimately, each of these predictions will depend mainly on SEO-qualifying content that is indexed based on the targeted user’s device and will drive traffic to sites that ultimately deliver.

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Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Getting potential and paying customers, who will bring your business success and ranking, demands many efforts. You will need to have a certain plan to understand your business goals for attracting visitors and making them your “happy clients”. People will hardly find your business if you do not “help” them. Here a question arises: How? Surely with the help of eCommerce marketing tactics. You will need to invest some money in order to have success in this competitive online marketplace. You can have your success either with organic traffic, or eCommerce PPC management. However, first, it is important to find out which of these two approaches will drive more traffic to your website and convert them into paying clients. SEO and PPC are two completely different approaches, although they share the same goal: bringing more traffic and high ranking. One of the vital differences that we can mention is that you invest your time for SEO, while for PPC you invest money. However, if you hire an SEO agency, in order to implement the best tactics for your success, here not directly, but you as well pay money. Both SEO and PPC are effective. However, let us find out the best option for you to focus your budget. 1. Benefits of Organic Traffic Organic traffic comes from an organic search. Its role in your business is really important. It brings you real visitors providing you with conversion rates. Its benefits are a lot. However, the main ones include: Better User Experience; Higher Conversion Rates; Higher Brand Credibility; A long Term Marketing Strategy; A Cost-Effective and Sustainable Approach. Targeted keywords help potential clients to meet your business very quickly, as mostly when they want something, first of all, they try to find it in search engines. Many people give their preferences to the organic search results rather than advertisements. It means that through SEO you can increase your traffic, without any additional expenses for each click. Besides, organic SEO is long-lasting, regardless of the fact that it takes longer than PPC. 2. Benefits of Paid Traffic Pay per Click (PPC) demands a certain amount of money for each click. In case of SEO you “earn” visits to your website, while in case of PPC you “buy” them. It allows you to reach a targeted audience. However, you need to pay a fee when someone clicks your ad. Among the main benefits, you should remember that PPC: Increases brand recognition; Helps to get fast results; Offers fast entry; Works well with different marketing channels; Gives the opportunity to choose your audience (based on location, place, gadget, etc.). One important fact about PPC is that it is independent of Google Algorithmic changes. In comparison to SEO, its results are faster. You can see them almost immediately. 3. Combining SEO and PPC Both SEO and PPC are great channels and each of them includes unique approaches for your business growth. While deciding which one is better for your business, you can detect one more option as well: combining them together to gain more customers and boost revenue. It will really provide you with greater and more effective results rather than using them separately. However, you need to review your tactics when using them together. You can easily replace the word “VS” with the word “AND”. Each of these methods has its important impacts on your business. You can mix their tactics and best practices taking advantage of both. This is a great step for not only SEO marketing but for PPC as well. Read Also: 5 Inexpensive Tips On How To Scale Your SEO Business 5 Things You Are Not Checking In SEO But You Should!

Top 4 Reasons to Outsource White Label PPC for Your Business

White label is the term used for goods and services that a company provides to resellers so that they can rebrand such goods and services as their own. A white label PPC service has the ability to provide a team of certified PPC experts to achieve the best results for the clients. As you pay extra attention to your customer service, the white label service will take care of your PPC campaigns. Why hiring white label PPC is good for your business Working with search engines can be complex especially if you are not well versed in that field. SEO is a very broad subject and it will take a while to learn the ropes. You can save a lot of time by outsourcing PPC experts. Below are some of the benefits that you can enjoy by using white label pay per click services: Cost Effective Training in-house PPC experts are expensive. Sometimes after training, they leave and then you have to incur training expenses again. You can only keep as much in-house PPC specialists because hiring too many can be heavy on the budget. On the other hand, hiring a white-label service will lower your costs by a huge margin. Team of PPC Experts When you hire a white label PPC service, you also get a team of experts on PPC with years of actual experience. Each expert has handled different types of campaigns that were successful so you can be sure that you are in good hands. They know your business and these experts work together to achieve the best way to get quality traffic to your client's websites. If you have a major campaign coming up, you can increase the people in your team easily and then reduce them when the project is completed. You can also add more people to your team during your "peak season" without having to worry where to get them. Imagine if you have to hire a lot of in-house PPC experts – that will lead to huge overhead expenses as opposed to hiring a white label firm that automatically put a number of PPC experts for the job. Short Preparation Time Preparations for a major campaign can be done in a short time. This is particularly useful if you have a client that needs to capture a large audience. You do not have to be daunted by the scope of the task and you can deliver effectively. High Success Rates The reason why companies prefer to partner with white label firms is that they see very good results. Any PPC campaign aims to generate high quality leads to a client's website and then convert these into customers. With the professional team in a white label pay-per-click company, the rate of success and the ease of achieving your goals are high. Outsourcing to a white label company will give you the best of both worlds - you are able to run a successful campaign at a low cost. Your client will never know that you are working with a white label company so your company gets all the credit. Read More : The Importance Of SEO Based Digital Marketing Services Avoid These 5 Mistakes Before Starting An SEO Improve Your Local SEO Via Content Marketing Get A Return On Investment With Your SEO

Improve Your Domain Using These SEO tips

If you are a website owner, it is essential that you know one thing or two about SEO. In fact, having a site that is well-placed can be considered one of the main factors that determine how many visitors you attract. Therefore, you need to have some tips that will help your website to rank on the first page of search engine results. Domain name: Let us discuss the simple things first. We will use as an example the domain http://www.business.com. In this case, “.com” is the top-level domain. This is a suffix, and it always appears at the end of a domain. Usually “.com” is the most common choice, but you will also find others such as “.org”, “.gov”, etc. The actual domain name is “business. It is unique and it will also be used for search results. The top-level domain and the domain name form together with the root domain. They represent a complete web address. Subdomains are placed in front of the root domain in our example we used “www.”, but you will also see other subdomains such as “blog.”. Finally, the protocol helps with the internet function and its role is to enable to the connection. Here, our protocol is “http”. Choosing a domain name: It is vital that you choose a good domain name because it will add to your brand reputation and you must make sure that it will show up amongst the first search results. Your domain name should also be easy to comprehend by people, but you should keep search engine algorithms in mind as well. There are a couple of tips that can help you with that. It is important that you keep things simple so that the domain name will be memorable for your visitors. If you can, try to avoid numbers, as it might be more difficult for customers to find you. You should also make sure that there are no misspellings. Even misspelling on purpose might be a bad idea because it makes things confusing. Make sure that you are not choosing that visitors will find difficult to comprehend. You should also make sure that your domain name is not too long, as no one is willing to type a long URL. Additionally, the name should be related to the content of the website in a way. Customers will be able to associate your domain with the business in an easier manner. Using keywords: Keywords are always important when it comes to SEO. However, nowadays you can’t just build your domain around certain successful keywords. Google’s algorithms have been improved, so you’ll need to be smarter too. You should do a bit of keyword research first, and then make sure that no one else uses your idea. The keywords that you choose will help your domain to rank organically. Buy a domain: For some people, doing all this work can be a dreadful task. If you are one of those persons, worry not. You can also buy highly ranked SEO domains. You can choose between different packages and each ones comes with a different number of domain names. Read Also: 8 Reasons Your SEO Campaigns Aren’t Showing The Desired Results How To Integrate Email Marketing With SEO

3 Major SEO Predictions for 2020

1. Screenless Voice Queries:

2. Social Media, Content Indexing & SEO:

3. PC or Mobile-first Indexing SERP:

5 Basic Tips How to Write a Really Good Guest Post

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Organic Traffic vs. Paid: Where Should You Focus Your Budget?

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1. Screenless Voice Queries:

2. Social Media, Content Indexing & SEO:

3. PC or Mobile-first Indexing SERP:

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Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

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