Organic Traffic vs. Paid: Where Should You Focus Your Budget?

by

03 September 2019

SEO

organic traffic vs paid

Getting potential and paying customers, who will bring your business success and ranking, demands many efforts. You will need to have a certain plan to understand your business goals for attracting visitors and making them your “happy clients”. People will hardly find your business if you do not “help” them. Here a question arises: How? Surely with the help of eCommerce marketing tactics. You will need to invest some money in order to have success in this competitive online marketplace. You can have your success either with organic traffic, or eCommerce PPC management. However, first, it is important to find out which of these two approaches will drive more traffic to your website and convert them into paying clients.                                      

SEO and PPC are two completely different approaches, although they share the same goal: bringing more traffic and high ranking. One of the vital differences that we can mention is that you invest your time for SEO, while for PPC you invest money. However, if you hire an SEO agency, in order to implement the best tactics for your success, here not directly, but you as well pay money.

Both SEO and PPC are effective. However, let us find out the best option for you to focus your budget.

1. Benefits of Organic Traffic

Organic Traffic

Organic traffic comes from an organic search. Its role in your business is really important. It brings you real visitors providing you with conversion rates. Its benefits are a lot. However, the main ones include:

  • Better User Experience;
  • Higher Conversion Rates;
  • Higher Brand Credibility;
  • A long Term Marketing Strategy;
  • A Cost-Effective and Sustainable Approach.

Targeted keywords help potential clients to meet your business very quickly, as mostly when they want something, first of all, they try to find it in search engines. Many people give their preferences to the organic search results rather than advertisements. It means that through SEO you can increase your traffic, without any additional expenses for each click. Besides, organic SEO is long-lasting, regardless of the fact that it takes longer than PPC.

2. Benefits of Paid Traffic

Pay per Click (PPC) demands a certain amount of money for each click. In case of SEO you “earn” visits to your website, while in case of PPC you “buy” them. It allows you to reach a targeted audience. However, you need to pay a fee when someone clicks your ad. Among the main benefits, you should remember that PPC:

  • Increases brand recognition;
  • Helps to get fast results;
  • Offers fast entry;
  • Works well with different marketing channels;
  • Gives the opportunity to choose your audience (based on location, place, gadget, etc.).

One important fact about PPC is that it is independent of Google Algorithmic changes. In comparison to SEO, its results are faster. You can see them almost immediately.

3. Combining SEO and PPC

Both SEO and PPC are great channels and each of them includes unique approaches for your business growth. While deciding which one is better for your business, you can detect one more option as well: combining them together to gain more customers and boost revenue. It will really provide you with greater and more effective results rather than using them separately. However, you need to review your tactics when using them together.

You can easily replace the word “VS” with the word “AND”. Each of these methods has its important impacts on your business. You can mix their tactics and best practices taking advantage of both. This is a great step for not only SEO marketing but for PPC as well.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

SEO Practices

Best SEO Practices Melbourne Businesses Should Follow

Melbourne is the state capital of Victoria, located on the southeast coast of Australia. It occupies much of Port Phillip Bay’s shoreline and spreads into the hinterlands and second only to Sydney in terms of population, with five million people calling it home. It is also one of the biggest financial contributors in Victoria and Australia as a whole. Melbourne’s economy is highly diversified, with strengths in finance, manufacturing, tourism, and other sectors. The city’s economy can also be described as advanced, with many industries engaged in the latest business strategies. Search Engine Optimisation (SEO) is front and center in this setting, allowing many brands to adapt to changing consumer behavior. Best SEO Practices Melbourne Businesses Should Follow Below are the latest practices in SEO service in Melbourne best that business owners and entrepreneurs should know. Optimize Your Website for Users and Search Engines Your website’s content should cater to the needs of your target users and the criteria of search engines, and in that order. Search engines are designed to provide the best experience to their users, which you also want for your website and your brand. This means that you could not have one without the other and that the user is the driving force behind all of it. Research Your Keyword Properly Keyword research is one of the most important components of an effective SEO campaign. It tells you what search terms are mostly used and helps you focus your SEO efforts more effectively. In addition, it allows you to gauge how well other brands are doing in these search terms so you can pick one where you will be more competitive. Optimize Your Website for Mobile Users Smartphones are getting smarter, more powerful, and increasingly being used by consumers when browsing the internet. In fact, studies show that over 50% of website traffic comes from mobile users. This means that if you want to widen your base of customers, you must make your website as mobile-friendly as possible with an effective SEO campaign. Optimize Your Loading Speed Perhaps the biggest draw for online shoppers is the unrivaled convenience that the internet offers. However, loading speed has much to do with this benefit. If your pages take a while to load, users will abandon their purchase, application for a newsletter, or whatever it is that they are doing on your website. Not only will this hurt your brand immediately, but have long-term negative effects as well. That is why making your website faster, and more responsive is extremely important. There are many ways to increase your page’s loading speed, from compressing images to deleting unnecessary plugins to enabling browser caching, all essential components of SEO. Get High-Quality Backlinks Search algorithms have gone through many updates, but one thing remains the same: backlinks are very important when vying for high rankings. High-quality backlinks are clear signals that your pages are relevant and offer much value to users, and this is what search engines are looking for. Do Not Forget Internal Linking Backlinks are important, but internal linking is also essential for a website to rank highly in search engines. Internal links help sort out the information hierarchy in your website, allowing search engines to gain a deeper understanding of your page’s content. If executed properly, internal linking can help drive more organic traffic to pages that need a boost. So head out to find the agency providing the best SEO services in Melbourne. Clearly, it will benefit your business. Read Also: What You Need to Know When Outsourcing SEO How to Monitor the SEO Health of Your Website 5 Things You Are Not Checking In SEO But You Should!

READ MOREDetails
Hosting

Why A2 Hosting Is One Of The Best Hosting

Managed WordPress Hosting has gained much popularity among web hosting providers, it is a hosting plan that is exclusively designed for WordPress. The aim of this plan is to ease the stress of WordPress users by taking responsibilities for most technical aspect while leaving contents generation to the website owner. Cool! Right? Someone will be maintaining your website while you will be posting contents. And this is not even the only benefit of Managed WordPress Hosting, there are more. Managed WordPress Hosting is a name generated for the concept of the hosting plan “to manage WordPress websites on behalf of the owner”, so it is not exclusive to any web hosting service provider but is variably packed with features from one provider to another. A2hosting.com Managed WordPress Hosting is the best deal you can get. It offers so many awesome features that will definitely surprise you, some of the features are; 20X turbo server, free JetPack personal license, site staging, WP-CLI (WordPress Command Line Interface) and many more. Advantages of A2Hosting Managed WordPress Hosting: Super-fast: 20X faster than typical hosting server is tested and confirmed, so it is very real. Website speed has a lot to contribute to traffic, user experience and SEO. A2Hosting Managed WordPress Hosting is a dedicated hosting plan where a website is isolated with more than enough resources. Security: a website hosted on a dedicated server is almost hack-proof because its isolation decreases vulnerability to attacks. Plus A2hosting has installed firewalls and have security experts monitoring your server 24/7 for any suspicious activities. Automatic backup/updates: what is more comforting than never having to worry about updating your WordPress core files and its components. Your sites content and database will be automatically backed up every single day and you will have access to various restore points just in case you decide to roll back. 24/7 uptime and supports: customers support is one of the very sure ways of solving problems quickly, solving problems is even faster when you can contact customer support and have your solutions immediately; such is the case with A2hosting customer supports team, they are fast, reliable and always available. Furthermore, there is no such thing as downtime on A2hosting servers, you will only experience 99.9% uptime. Developer Tools: various tools such as code editor and debugger, site-staging tools etc. are available for developer’s convenience. Who needs A2hosting Managed WordPress Hosting? Everybody that has a WordPress website does need A2hosting Managed WordPress Hosting plan. It is useful for small, medium or large websites. Even if your WordPress website is currently small or medium size, do you doubt it can later boom off? And that is why you need to be prepared with adequate resources. For larger websites, there is a no better option to run their WordPress website with less hassle. A2hosting Managed Wordpress Hosting is affordable and has three different plans suitable for your individual hosting needs. Get more information or purchase via https://www.a2hosting.com/wordpress-hosting/managed/compare. Read Also: What Makes A Web Hosting Good? Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud

READ MOREDetails
SEO

Critical Off-Page SEO Mistakes To Avoid

As a website owner, it’s easy for you to fix all the on-site SEO mistakes that you make because everything about the on-site SEO is under your control but things are completely opposite when we talk about the off-site SEO of a website. The thing about off-site SEO is that once you make a mistake, it then becomes difficult for you to get rid of it and the worst part about off-page SEO is that most of it is not under your control. Now, if you are someone who just started a website of his own then you need to stick to this article a little longer because today we are going to tell you about some of the common off-page SEO mistakes that a lot of marketers out there are making. Get yourself a notepad or something because this article can actually be very useful for you in the long run. 1. Buying Links : You will see hundreds of online websites that will actually sell you backlinks for your website. Well, honestly, this is one major shady tactic that can get you into a lot of trouble. The problem is not with the backlinks, in fact, the problem is basically that Google is now becoming extremely smart when it comes to sniffing out the purchased links and if someday you get caught by Google then there are chances that your site can get blocked or in the worst-case scenario, your the ranking of your site will drop to an unimaginable level. Moreover, you should know that the search engines are also smart enough to check the relevancy and authority of the websites that you are linking back to. So, yes, both Google and the search engines can become a big problem for you if you have your site full of purchased backlinks.  2. Unnatural Linking : It might be a tactic used by your SEO firm but if you search for the best SEO providers like Digitrio, you’ll know that they do not appreciate unnatural linking because sooner or later this can become a problem for your site. You might have extraordinary results with unnatural links in the beginning but honestly, sooner or later, you will regret this tactic. Remember, you cannot and you should not try to manipulate the search engines.  3. Directory Submissions : There was a time when directory submission was one of the best ways to get backlinks back to your website but guess what? Things got uglier when people started submitting their websites to the irrelevant directories. It’s pretty simple to understand that if you are trying to cheat the Google search engine by using non-relevant directories then you will get the extremely poor quality of backlinks that will be of no use to your website. 4.Targeting the wrong URL : Most of the people target irrelevant URLs that have nothing to do with the keyword on their websites. Now, again, this is a serious mistake that any website owner would make because ultimately the ranking of your website can drop to an extremely low level which means you can face some serious loss in your business. What you should do is to target the right URL, use the relevant keyword and make sure that everything on your website is completely fair and sincere. Don’t use smart tactics to cheat the search engines because Google is unpredictable when it comes to taking action. These are the 4 main off-page SEO mistakes that no one should clearly make. Most importantly, you need to keep this thing in your mind that it is difficult to fix an off-page SEO mistake so be careful with whatever you do and post on your website. Read Also : Things To Consider While Doing SEO 8 Key SEO Strategies For E-Commerce Websites Local SEO Is A Vital Aspect Of Any SEO Tactic; Let’s Find Out Why?

READ MOREDetails