Tips And Tricks To Gaining Great Results From PPC

Published on: 08 November 2019 Last Updated on: 21 February 2023

PPC can be difficult to get right, particularly if you have a limited level of experience, but with a detailed plan as well some planning beforehand you can create a campaign that delivers outstanding results. In this article, we will be looking into some of the tips and tricks at your disposal to deliver great PPC results.

Choose The Perfect Bidding Strategy For PPC

Getting the perfect bidding strategy is a time-consuming process but it can help to take your PPC campaign to the next level. By bidding on keywords with a higher search volume you are likely to see a return of investment as your ad will place you on the first page of Google even when using a PPC Essex service. Though bidding on expensive keywords can lead to an expensive start-up cost, this could be a benefit to the business depending on the amount of traffic you gain to the keyword.

Time Your Ad Placement Perfectly

Though bidding on keywords is essential to a successful campaign, the time that the ad is showing can make or break the campaign. This needs to be perfectly timed to coincide with the target audience to ensure the best possible results. Therefore, a corporate target market will be on their phones or commuting early in the morning and later on in the evening, this, therefore, means that you will put your advertisement up at these times. However, a younger target audience will need to be marketed between school hours and at lunchtime for the best possible results.

Use Dynamic Keyword Insertion To Your Advantage

Dynamic keyword insertion is one of the ways that you can improve click-through rates to your website when running a PPC campaign. This is a clever strategy particularly for smaller businesses as you are making any links in home pages look natural whilst generating call to actions that are engaging. This is important when running a PC campaign as you want the best possible results to capture as much of the organic traffic as possible for the money that you are paying to be advertised on the first page of Google.

Keep Trying And Testing

Though PPC is beneficial on its own, it can also be used alongside an SEO strategy to provide faster results and capture more of organic traffic. Whether you are running it as a stand-alone campaign or as part of a collective it is important to try and test a number of different keywords as well as call to actions. This is important when looking to generate quality leads as different keywords may have a differing search volume. Though this can take time to get the perfect combination of keywords and call to actions, this will benefit you in the long term when it comes to campaign success.

With this in mind, there are a number of ways that you can improve the outreach of your PPC campaign and deliver an outstanding return on investment when timing is right. Where will you start with your next PPC campaign?

Read Also :

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Is InterServer The Best Web Hosting Platform Of 2020?

Are you looking to work with the best web hosting platform for 2020? Have you heard the name of InterServer Web Hosting? Can you optimize your WordPress Blog in less than 20 minutes? Do you know where you can get the most affordable Server Solutions in the world? Is there a way by which you can optimize your cloud computing capabilities with the help of experts? If you have been asking yourself any of the above questions. We would like to introduce you to InterServer. For people raising their eyebrows and acting all skeptical, let us clear some of the obvious doubts at the very outset. InterServer, the company and organization started back in the year 1999. For over 21+ years, it has been helping startups and established businesses optimize their web hosting and digital capabilities. It is by no means a brand, which does not have experience or the expertise to help you grow your business. On the contrary, the range, prices, and affordability of its products and services are by far the best in the industry. In this article, we will look at a brief history of InterServer, the brand. We will also talk about two of their most sought after services- Web Hosting and WordPress VPS. Besides these two, we are going to point out InterServer’s ‘X-Factor’. What are we waiting for; let us get right to it. InterServer: The Brand Can you imagine a web hosting company started by two teenagers that offered 24x7 Support right from the time it started? Mike Lavrik and John Quaglieri started InterServer as they were fed up with the poor quality of service from their own web-hosting providers. In the days of dial-up internet, these two high school tech-savvy individuals got a domain and a license to become a web hosting reseller. 21 years and a few thousand milestones later, InterServer is one of the world’s most respected web hosting providers. With two data centers in Secaucus, New Jersey and one in Los Angeles, California, the company helps some of the biggest Fortune 500 Companies. By focussing on affordability, service, quality and a very on-hands approach when it comes to 24x7, Mike and John have set an industry benchmark. The fundamentals have not changed much over the past 21 years. InterServer’s team claim that the response time to query support is less than 20 minutes. Guess who beats everyone to the response- owner and founder, John Quaglieri! We tried the same for ourselves and were pleasantly surprised to have our query heard and solution offered within fifteen minutes. Talk about great service- Wow! The only Web Hosting Service Provider you will ever need- InterServer Every web hosting service provider tries to specialize in a niche. However, when it comes to InterServer Web Hosting, you will get access to the following: A Free and Complete Security Shield Automatic Caching and Cloudflare Free Clean Up (Inter-Insurance) during Migration Completely Free Migration with Price Lock Lifetime Guarantee 24x7 Tech Support Besides these eyeball-popping free features and a dedication to uncompromising service, you get the basics as well. You get an inbuilt Domain Registration service for only $1.99 with any of InterServer’s web hosting packages. The tech support team had promised me that the Server Capacity is always maintained at only 50%! This helps in optimizing the performance of the customer’s websites. It also ensures that no performance issues are ever experienced. However, the best part about InterServer is the amazing Control Panel. Running an e-commerce website, with this Control Panel is going to make your life easy. With various tools, dashboards, and insights at your disposal, you will enjoy a streamlined approach to your business. In addition, you can also take their help in building great e-commerce sites from a host of operating platforms. Take your pick from Magento, WooCommerce, OperCart, and others. InterServer’s WordPress Expertise: The Best in the World? Let us put a number of the most sophisticated WordPress solutions in the world. Wait for it; I have come up with some numbers- CPU Cores- 4 Memory- 32768 MB Storage- 480 GB SSD Transfer- 32 TB If we were to play a little game and ask you as to how much the above would cost you, what is the figure you would arrive at? Let us start throwing some numbers- $150, $250, $350… What if I told you that you could get the above for less than $99 USD! $96 USD to be exact! InterServer has developed a highly successful level of specialization when it comes to WordPress Hosting and Solutions. I can stretch my neck out and say, that it is one of the best WordPress hosting platforms in the world. It should be pointed out that InterServer WordPress Solutions is 100% optimized for peak performance. You get more than 99.9% guaranteed uptime. In addition, you are looking at dedicated WordPress resources. Not to mention, free migration service and 24x7 tech support to sweeten the deal. I kept reading various forums while researching InterServer’s claimed capabilities. Some of the reviews complimented the platform for offering high-performance storage. Others stated that they liked the ease of working on the Control Panel. However, one thing that clearly stuck out was how everyone was in a consensus of InterServer as being an industry standard when it came to WordPress sites. The Final Word There is no dearth of web hosting service providers claiming to make the stars fall down. However, being in the industry for over ten odd years, my team and I have nearly tried them all. The biggest problem of companies working in the digital domain is their lack of personality. What I personally liked about InterServer was the fact that this was an honest and earnest team. Here is a company that cares so much about their service that even the owner and founder get their hands dirty from time to time. They make it a point to offer information and educate audiences on the nature of the services and industry. If you are looking for some great educational and informative articles, you can head over to their tips section. Whatever the nature of your query- WordPress Tips, Ecommerce Tips, etc. you will find complete guides. If you are looking to migrate to a new web hosting provider, you should check out InterServer. Bloggers, who are looking to take their WordPress site to the next level, can also lookup InterServer. From affordability to genuine service with dedication, the InterServer team was able to win me over successfully. Great going guys; keep up the good work for the next 21 years! Read Also: Top 8 Advantages Of Effective Web Design And Development Hosted Mail Service That Runs on the Cloud

How to create cornerstone content for your website

If you’ve been running your website for some time, accumulating lots of different pages, tackling different angles and creating a rich variety of resources, you probably have a good idea of what your most popular pages are. The problem is, someone else landing on your site for the first time doesn’t. Could they get from the homepage to your top-performing pages in just one or two clicks? Or are they only going to find them through luck, clicking around randomly through your menus (which is unlikely with today’s fondness for instant results) or a Google search that directs them straight to that page? Letting your readers and Google know what the most important and valuable pages on your website are is what creating cornerstone content is all about. Here we take a look at what it is, why it’s so important for SEO, and how to implement a strategy to make the best possible use of it. Putting your best foot forward An excellent example of a high-value post that could get overlooked by a new visitor is a particularly informative blog post you wrote several years ago. If a new visitor lands on your homepage and clicks on your blog, they’d likely have to scroll down and click through to ‘older posts’ multiple times before they get anywhere near this page – and as the saying goes, ain’t nobody got time for that! These top performers are your cornerstone or ‘evergreen’ content. Like the architectural term, the cornerstone is the foundation that all other parts are positioned against and aligned with. The idea is to get all those top performers in one place where they can dazzle your readers and have them coming back again and again. By fleshing out your cornerstone content page into an unusually lengthy post, you're creating a veritable treasure trove of useful information for your readers which they can use to easily access all the other content on your site that may interest them. In just one page, it gives them an overview of everything your site has to offer, with enough information to brief them on what each section is about while leaving them hungry for more – which you will supply with just one easy click. A rose by any other name Cornerstone content goes by quite a few monikers. Evergreen content, long-form content, massive value posts, pillar articles… whatever you call them, they're the content that keeps on giving. It’s the kind of content that remains relevant (either because it covers unchanging facts, goes into exceptional detail, or because you regularly update it) no matter when the reader discovers it. And, of course, it’s the kind of content that gets you noticed and rewarded by Google because so many visitors find it useful and spend time reading it. Speaking of which… Why Google loves cornerstone content Google uses many metrics to measure the value of a particular page and decide where it deserves to rank in their search results. Which keywords are used, how often and where is just one of the factors their algorithms take into consideration. How much time a user spends on a page before clicking away is a good indication of whether that page answers their query or not. A page which consistently gets clicked away from in just seconds is clearly not answering the user’s question and will quickly see its ranking for that search term drop. Whether the page loads quickly and how it’s linked internally to the rest of your website are also considerations. Great cornerstone content can also help you take on keywords that have a lot of competition and would normally be pretty hard to rank for. Cornerstone content strategy When you're building a new website, structuring your site around a few major keywords (generally two to five, depending on the nature of your niche) is a good place to start. For each of those keywords, you want one fat, juicy cornerstone article that links out to smaller posts which discuss a certain aspect in more detail. If you're relatively new to SEO and aren’t yet sure what keywords you should be aiming for, get a good SEO company on board at this point to help you identify them. Whenever you write a new article, it should tie back to its corresponding cornerstone piece. Aside from making it easy for your readers to navigate to the topics they're most interested in, it also lets Google know this page is important and will increase its chances of ranking in searches. If you have an existing website, you can take the same approach and work backward. Pick the top three to five pages you’re the proudest of and want your visitors to see the most – those will become your cornerstone pieces. Going forward, make sure new posts tie back to their cornerstone piece and start updating older pages systematically to do the same. One of the awesome things about cornerstone content is that although it’s one of the best ways to improve your site’s SEO, it’s not very technical - so anyone who can build their own website can take advantage and get the rankings they deserve. Read Also: 5 Things You Are Not Checking In SEO But You Should! 5 Inexpensive Tips On How To Scale Your SEO Business

5 Tips For Creating Content To Help Move The SEO Needle

Using search engine optimization to increase the visibility of your online content isn’t new. But there are businesses out there that don’t do it effectively. They’re stuffing keywords in every nook and cranny of an article, hoping Google will be kind with its ranking. SEO involves much more than sticking a particular word or phrase in a blog post or landing page, though. It’s about connecting with potential customers using content that’s relevant to solving their problems. Your SEO efforts should be centered around what your buyers’ needs are and how to meet those needs as effectively as possible. Therefore your content creation criteria should go beyond simply writing something that addresses a problem. Your content should be accessible, informed by experts, and provide a positive experience to the reader. The opportunity to improve conversions is greater for marketers who keep the user at the center of their strategy. 1. Show Your Authority Marketers’ old habit of stuffing keywords in their content willy-nilly is no longer effective for achieving higher rankings. Search engines like Google give higher priority to sites that have authority on a given subject. Expert-driven articles are much more likely to lure readers to your site. Developing content pillars is a great way to show authority and build trust with potential buyers. A content pillar strategy involves creating a robust, long-form page centered around one topic. From there you can build out sub-topics related to the main one. A content pillar does contain numerous keywords that can boost SEO ranking, but it employs them in a natural, reader-friendly way. At the same time, because the material is so comprehensive around one main subject, it builds authority. Content pillar pages not only educate the reader, but they foster trust and keep users engaged. 2. Do Your Research You might be the authority on a given subject, but you’ll lose sales if you don’t judiciously use keywords that match your customers’ search intent. You don’t want to do keyword stuff, but you do want to research and use keywords related to your expertise. For example, if you run a coffee shop, naturally your content uses the word coffee. But you’ll want to consider long-tail keywords your customers might use such as “single estate coffee” or “fair trade coffee.” Think about what your customers would want related to all things coffee and what your business actually sells. There are numerous tools you can use to do keyword research, enabling you to find words and phrases related to your main topic. Discovering how certain words and phrases relate to your region and the season can help you develop more user-friendly content. Another tactic related to your research is digging into what keywords your competitors are using. Staying on top of the most recent trends is helpful for crafting up-to-the-minute content, like what you’d find on social media. 3. Create Accessible Content Crafting thought leadership articles is a great way to utilize high-intent keywords and show authority. When your content is difficult to read, however, potential buyers are likely to leave your site quickly. Bulky paragraphs without images can be a major turnoff to readers. Make sure to break up your content using lists, bullets, and relevant visuals. As a good rule of thumb, use one image for every 300 words in a blog. SEO rankings aren’t just about the words on the page. Your content needs to be accessible in terms of how your site loads. If it takes too long for your site to load, expect readers to abandon it. Google suggests your site should take less than a half-second to load for top SEO performance. It should load just as quickly on mobile as well. 4. Develop Visual Content As noted, a blog post that includes images relevant to the topic is much more appealing to the reader. What’s just as effective — maybe more so — is short-form video. With the boom of social sites like TikTok, short videos are proving to have strong ROI. Consider producing short videos of 60 or fewer seconds and sharing them on social media using keywords. Be sure your videos are informative and engaging. Videos aren’t the only form of visual content that can move the needle. Strong infographics that tell a story and keep readers engaged can make a big impact. The technical components of visual aids like images or videos are just as important for SEO. Make sure meta tags for all visuals include keywords. That image of a coffee cup should be tagged “dark roast coffee” instead of “file123.jpg.” 5. Optimize Current Content Making use of content that already exists is an underappreciated way to increase your SEO ranking. After all, you worked hard to write those blog posts. Why not optimize and repurpose them? Refreshing old content can save time and provide new opportunities to reach potential customers. For older blogs and articles, consider their continued relevance. If the messaging is still appropriate, update it with high–search intent keywords. Remove dates from both the content and URL to make them evergreen. Update meta tags on all images. Mix it up by turning blogs into a short-form video, if that’s more appealing to your buyers. Maintaining a Customer Focus Strong content is essential to any marketing strategy. As with any part of your business, keeping your customer as the core focus is important to improving SEO. Using the keywords readers are searching for is imperative, but it’s not the whole story. Prioritizing the user experience by producing content that’s accessible, builds authority, and creates trust is what will move the SEO needle. Read Also: How To Monitor The SEO Health Of Your Website The Art Of Creating Viral Content On TikTok For Marketing Apps 4 points to consider when creating a Great Content Marketing Strategy

Tips And Tricks To Gaining Great Results From PPC

Choose The Perfect Bidding Strategy For PPC

Time Your Ad Placement Perfectly

Use Dynamic Keyword Insertion To Your Advantage

Keep Trying And Testing

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Top Web Hosting Trends for 2020

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Caribbean CBI and Does India Allow Dual Citizenship?

Self-Driving Cars And Pedestrian Safety: Who’s Responsible When Tech Fails?

Ryan McCorvie on Helping Kids Develop a Global Perspective

Safe Tree Care Tips for Urban Homeowners

Related

Is InterServer The Best Web Hosting Platform Of 2020?

How to create cornerstone content for your website

5 Tips For Creating Content To Help Move The SEO Needle

Tips And Tricks To Gaining Great Results From PPC

Choose The Perfect Bidding Strategy For PPC

Time Your Ad Placement Perfectly

Use Dynamic Keyword Insertion To Your Advantage

Keep Trying And Testing

Share this Article

Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Top Web Hosting Trends for 2020

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related