Published on: 08 November 2019
Last Updated on: 21 February 2023
PPC can be difficult to get right, particularly if you have a limited level of experience, but with a detailed plan as well some planning beforehand you can create a campaign that delivers outstanding results. In this article, we will be looking into some of the tips and tricks at your disposal to deliver great PPC results.
Choose The Perfect Bidding Strategy For PPC
Getting the perfect bidding strategy is a time-consuming process but it can help to take your PPC campaign to the next level. By bidding on keywords with a higher search volume you are likely to see a return of investment as your ad will place you on the first page of Google even when using a PPC Essex service. Though bidding on expensive keywords can lead to an expensive start-up cost, this could be a benefit to the business depending on the amount of traffic you gain to the keyword.
Time Your Ad Placement Perfectly
Though bidding on keywords is essential to a successful campaign, the time that the ad is showing can make or break the campaign. This needs to be perfectly timed to coincide with the target audience to ensure the best possible results. Therefore, a corporate target market will be on their phones or commuting early in the morning and later on in the evening, this, therefore, means that you will put your advertisement up at these times. However, a younger target audience will need to be marketed between school hours and at lunchtime for the best possible results.
Use Dynamic Keyword Insertion To Your Advantage
Dynamic keyword insertion is one of the ways that you can improve click-through rates to your website when running a PPC campaign. This is a clever strategy particularly for smaller businesses as you are making any links in home pages look natural whilst generating call to actions that are engaging. This is important when running a PC campaign as you want the best possible results to capture as much of the organic traffic as possible for the money that you are paying to be advertised on the first page of Google.
Keep Trying And Testing
Though PPC is beneficial on its own, it can also be used alongside an SEO strategy to provide faster results and capture more of organic traffic. Whether you are running it as a stand-alone campaign or as part of a collective it is important to try and test a number of different keywords as well as call to actions. This is important when looking to generate quality leads as different keywords may have a differing search volume. Though this can take time to get the perfect combination of keywords and call to actions, this will benefit you in the long term when it comes to campaign success.
With this in mind, there are a number of ways that you can improve the outreach of your PPC campaign and deliver an outstanding return on investment when timing is right. Where will you start with your next PPC campaign?
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Why is it that certain websites end up at the top of the search engine results? There are certain mathematical SEO equations that come into play that you have to understand to get To The Top, and Grigoriy Ichshenko has offered some free tips to help with your website’s SEO setup.
Understanding Search Engines
There are three main factors that are part of the database and rankings of search engines, known as SEO. Everything from the words used in a search to the order in which the results are displayed is based on mathematical calculations that give people the results they are looking for.
1. Search engines use a web crawler, also called a spider or a robot, that “crawls” the web. This web crawler looks at various websites and finds links based on certain topics. When the web crawler finds various websites that relate to a topic in the index and that have good information, it adds those sites to the database. That means databases are constantly growing and being updated. That is how search engines give the best results for each search.
2. Search engines have an index where the website data is stored after they are picked up by the web crawler while it searches the Internet. Anytime a website gets a The new data will go into the index to replace the old information. Indexes keep growing as time goes on.
3. The actual search engine is a computer program that looks the data kept in the index every time someone does a search on a browser. The search engine provides results based on a mathematical equation that determines the relevance of the websites based on the search criteria. Search engines place websites in order by determining which of them are most strongly related to the topic searched.
What Do Search Engines Aim to Do?
Search engines aim to give people results that are relevant to the keywords they used in the search. Search engine optimization can be used to determine how well search engines work. Each search engine will provide different results based on the method of calculation used. People who have a website want to use the algorithm to their advantage to get their rank up, by using SEO.
Tips for Effective SEO
SEO Tip 1: Add links, which are pathways that lead back to your website. These links make your website more visible to search engines. If someone is doing a search, you can have your URL show up despite the fact that a different website is the source of your link.
SEO Tip 2: Write a good page summary. Include things like your meta tag names and the keywords for your website but in moderation. You should write a creative and interesting page summary so it will get noticed even if it doesn’t match the search perfectly. That way, you can get your website noticed on search engines and get more traffic.
SEO Tip 3: Carefully consider your title. No one understands how the algorithms that search engines use work, but some people will tell you that a title is beginning with “A” through “E” is more effective.
SEO Tip 4: Choose your keywords carefully. The keywords are very important. You don’t want to have too many keywords, or that will lower your website’s ranking because of the repetitive nature. It is best to have no more than 4 or 5 keywords on your website to raise your search engine ranking.
SEO Tip 5: Getting your URL out is important. If your URL is in a lot of databases, you will see better results on search engines. Use blogs, emails and more to share your URL as much as possible.
SEO is arguably the most powerful marketing tool for today’s professionals and it is also something that is constantly evolving and changing at a rapid pace. You cannot afford to miss out on anything if you want to stay on top or increase your viewership. Here we have put some of the most important things that you should be checking in your SEO but you are not.
Check your Backlink Profile:
Backlinks are the backbone of SEO. the backlinks are known to be one of the strongest offsite ranking factors which are considered in the search engine algorithms. Backlinks are going to impact your rankings more than any other factor. Make sure your backlinks are not from spammy websites because even if your website is clean, Google will punish your site with bad rankings if you are hanging around with bad boys so to speak.
Check your Sites Loading Speed:
Keep in mind that Google’s top priority is to show the most relevant results with the highest quality. So, a site that takes more time than others does not exactly fall into that category, does it? In a blog published by Google on its website read,
“Speeding up websites is important—not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed—that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”- Google Webmasters Blog
Check Meta Tags Aren’t Duplicated:
The meta tags or the meta titles and description are the two things that the search engines are going to use in order to determine what page this is and where it should be ranking. This is because the meta tags are the first things that the engine spiders are going to read when they are going to index a brand new URL. This will most probably contain your keyword and your brand name as well. This is why you need to optimize this field if you want to stand any chance of getting your site ranked higher in Google searches.
Check for Content Duplication:
Google does not tolerate duplicate content at all. Not only your ranking will drop significantly, but you will also be given a penalty from Google. There is a very easy way to check for content duplication and all you have to do is paste your URL in Copyscape and it will scan the whole internet for duplicate content. If you find any, make sure that you re-word the page or re-organize your content structure. If you are sure that someone has copied your content for word to word then you can report that website to Google. This will help Google to recognize that your content is not plagiarized from others and this will significantly improve your rankings.
Check for Broken links:
Whenever a page gets deleted, never existed or redirected then broken links will happen on your website. These links are going to be very damaging to your website and your SEO strategy. Google does not like when users are frustrated and when the users will hit an error page by clicking somewhere on your website they are bound to be frustrated. In order to find any such links on your website, all you need to do is use the HTTP Header Status Checker. Here all you need to do is paste your websites URL in the search bar and get immediate results by finding any broken pages that are linked in your website.
Lastly, being in SEO, you must know that organic results are not all that matter. Whether it is Google listing or map or even stock price, you need to be updated with the latest going-ons on SERP. With tools like Stillio, you leave nothing to the chance and have full control over your SEO.
Make sure you regularly check on all the things mentioned above on regular intervals and your website will be very healthy. After making sure everything is ok with this, you will be able to go ahead and apply your SEO strategy for your website to gain better rankings.
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As soon as New Year's Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year.
After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site.
If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below.
A Complete Online Guide to Boosting Your Website Traffic in 2020:
1. SEO:
To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this.
You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference.
2. Listings:
Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant.
3. Social Media:
Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging.
Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that?
If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn't translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It's worth every penny.
3. Email Marketing:
If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested!
Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff.
It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business.
5. Guest-Starring:
A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success.
Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you!
6. Engage:
Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience.
A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity.
7. Analyze Your Data:
Every forum from Facebook to Wordpress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership.
Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back.
Get the Boost:
There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet.
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Getting the perfect bidding strategy is a time-consuming process but it can help to take your PPC campaign to the next level. By bidding on keywords with a higher search volume you are likely to see a return of investment as your ad will place you on the first page of Google even when using a PPC Essex service. Though bidding on expensive keywords can lead to an expensive start-up cost, this could be a benefit to the business depending on the amount of traffic you gain to the keyword.
