Top Web Hosting Trends for 2020

Published on: 10 December 2019 Last Updated on: 07 February 2020

Every industry has its own set of trends and the web hosting industry is no exception. Every year, new trends and developments are discovered to help keep with the ever-changing demands of the industry, and web hosting providers struggle to be among the first to offer these experiences to their customers.

If you already own a website, it is certain that you already host one web hosting company or another, and if you intend to build one in the coming year, you will also require the hosting services of a web hosting company. This article focuses on some of the top trends you should be on the lookout for from your web host, as they will help optimize your website’s performance, while significantly impacting the internet landscape.

Top Web Hosting Trends for 2020:

1. Green Hosting:

Running a website, blog, or internet application on an eco-friendly and energy-efficient server is bound to appeal to a lot of people, particularly now that more people are becoming increasingly aware of their environment and are conscious of reducing their carbon footprints.

In 2020, we will be seeing lots of web hosting companies invest in eco-friendly schemes and participating more in eco-friendly initiatives that aim to minimize damage to the ecosystem.

Green web hosting here means running hosting infrastructure on servers, routers, and equipment that runs on low energy, while at the same time implementing policies that encourage recyclable energy.

This trend will greatly contribute to the recovery of the environment and as a website owner; you will have the satisfaction of knowing that you are indirectly contributing to a healthier and better environment.

2. Cloud Hosting:

Cloud computing is not a new concept and is a technology that has come a long way in recent years. However, not many people understand what cloud computing is, and even fewer people make use of it.

However, this state of affairs is bound to change in 2020 going forward. In the first place, cloud technology has already entered into the web hosting industry, providing better site performance than website owners are used to.

Unlike other forms of hosting that relies on a physical server, cloud hosting stores data on a cluster of servers, making it virtually impossible to experience downtime, server errors, or any of the other problems experienced with traditional web hosting.

The beauty of this system is that you only get to pay for the resources you use, meaning that you can scale up down your website resources to fit your immediate website needs. Suffice it to say that the benefits of cloud hosting mean that a lot of websites will take advantage of this trend in the coming year.

3. Better Authentication Protocols:

Security has always been one of the major concerns of website owners, with the recent rise in the level of cybercrimes, particularly those targeted at small businesses.

As a website owner, one of your primary responsibilities is to make sure that the personal and financial details of your users are safe and secure. But this can be a difficult assignment if your web hosting provider is not up to the task.

Thankfully, the coming year will see more in the areas of website security. Already, Google has made it compulsory for websites to have an SSL certificate installed if they want to get the search visibility they deserve, but 2020 will bring with it improvements in how websites are accessed and secured.

For example, two-factor authentication (2FA) will become a popular feature for website owners as more and more web hosting companies will integrate this feature into their security systems. Other security features to look out for include compliance checks for common CMS vulnerabilities and encrypted storage.

4. Website Builders:

Not too long ago, WYSISYG website tools were popular on the internet, giving anyone with an idea the opportunity to design their website without any technical or coding experience. But the rise of content management systems relegated these tools to the background until they all but disappeared. Thankfully, web hosting companies are again seeing the benefits of these tools and have developed a better version. Enter online website builders.

Just like the WYSIWYG of old, website builders allow you to design, publish, and promote your website in just a few clicks and with no coding experience or technical skills. But this time around, these online tools can build even advanced websites.

For small businesses nursing their finances, this means that they too can develop and run a website without spending scarce financial resources on a website designer. If the signs on the ground are anything to go by, we should expect to see highly developed website builders from almost all web hosting providers by 2020.

5. Domain research tools:

Domain research tools have been available for years, with Nameboy being one of the oldest on the internet. But these days, it is becoming increasingly difficult to come up with the perfect domain name, especially because almost all the good.COM domain names are taken.

Of course, if the.COM of the domain name you are searching for is taken and your website is a target at a country like New Zealand, you can always opt for the .CO.NZ alternative and immediately register it with a registrar like Domain Names From Freeparking NZ but in the coming year, finding your ideal domain name will no longer be a difficult thing.

To ease the process of creating and registering domain names, domain name registrars, most of which also double as web-hosting providers will integrate domain research function in their domain search tools. With this system, if the domain name you want is already taken, you will have hundreds of similar suggestions to choose from across a variety of popular and not so popular domain name extensions.

6. Automated Backups:

Already, many web hosting providers offer automated backup to their customers, but for most of these providers, this feature is an extra add-on feature that attracts an extra fee.

With the increasing popularity of CMS applications like WordPress, automated backups will soon become a common feature in web hosting.

Not only as backups on CMSs easy to run, but they also tend not to take up lots of space as only the files needed to run the site will be backed up, meaning that you will be able to get your site up and running in no time, should your site suffer damage for any reason.

This automated backup system can be configured to run monthly, weekly, daily, or at any interval the site owner prefers.

Conclusion:

While it is true that some of these developments are already available today, they are not as common as they should be, but in the coming year, these and many more developments will come up in the web hosting industry and lots of site owners will be able to take advantage of them.

And best of all, this change will significantly improve how you run your website.

Read More:

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What You Need to Know When Outsourcing SEO

Various companies have come to realize the importance and effectiveness of search engine optimization (SEO) for improving website rankings, increasing brand awareness, and (ultimately) generating leads for their businesses. Others don’t know much about SEO, or the fact that it’s smart to maximize efforts by hiring a professional SEO consulting company to guide your campaign. Here are some reasons why outsourcing is a good move -- if you partner with the right team. Businesses can choose to hire or build an in-house team dedicated to managing their SEO needs. They may also opt to outsource the responsibility to an agency like Coolbison SEO that can effectively launch an SEO campaign. Despite the potential comfortability of having your own SEO team under your roof, there are pitfalls. Reasons to Outsource Savings: Outsourcing an SEO campaign is affordable. It will save you the time, effort, and costs of having to hire, constantly train, and manage an in-house team. The salary of an in-house SEO Manager alone can cost you up to $65,000. Though the initial cost of hiring a contractor might seem exorbitant, it is more cost-effective over the years. This is especially true when you consider you’ll eventually need to replace your team members, which takes time for recruitment and additional training. Expertise: SEO is a dynamic and multi-disciplinary process that needs consistent attention for it to be fully effective. It is a complex process with a steep learning curve. Agencies specializing in SEO are fully equipped with the tools of the trade. They also stay on top of constant search engine algorithm updates and rule changes. A qualified company can provide you with the most effective SEO strategies to date. Additionally, SEO experts know how to handle the analytics of your website. They’ll interpret data, locate blind spots in the metrics, and pinpoint data relevant to conversion, in addition to many other skills. Focus on Operations: SEO is an important aspect of marketing, but it shouldn’t overtake your main job: running your business. Entrusting your SEO campaign to professionals will allow you to focus your efforts. You do not have to divide your attention between your operations and having to keep up with the frequent SEO updates and trends. Long-Term Maintenance: Employing the proper SEO techniques can provide lasting results. However, it is not a one-time deal; it is an ongoing and quickly evolving effort that needs constant upkeep. If you want the benefits of an SEO campaign, you have to be in it for the long haul. The campaign requires regular updates to your website, content, and social media spaces, so it’s convenient to let someone else do all the legwork. Selecting an SEO Company Once you’ve decided to outsource your SEO campaign to contractors, the next step is to choose which SEO company you trust. There are a staggering number of SEO agencies throughout the world who will be willing to take on your campaign, but do they have the qualifications and integrity required? For example, in Canada alone, there are many digital marketing companies willing to take your money. Businesses in Toronto, Scarborough, and North York needing digital marketing services will be faced with a large number of options. Of course, there is the option of hiring providers outside of the country. Deciding whom to trust with your campaign requires ample consideration and research. In your search for a reliable SEO company, consider: Cost: This depends on several factors, including the number of keywords, content word count, and the condition of your current website (among others). In Canada, average monthly rates can range from $2500 to $5000. The price in other countries (e.g. Australia and the UK) may be substantially above that margin, while others (e.g. India and the Philippines) may be less. Communication: Determine how the team communicates. Are they available when you need them? How quickly do they respond to correspondence or requests to fix issues? How often do they present their reports or updates? Branding: Ascertain the agency’s familiarity or experience with your industry. This way, your SEO efforts stay true to the brand identity of your business. You can be confident in the agency’s ability to attain your goals and communicate your vision. Otherwise, determine how much time you are willing to invest to walk them through the important aspects of your brand. Needs: Identify your goals and what your SEO needs are -- whether it’s the full package or just a small part of it (e.g. content creation or link building). Be wary of providers that: Make extravagant claims: If a deal sounds too good to be true, it usually is. Be cautious of companies who claim they can get you the "number one" spot on the search results page in a short span of time. Rely on “connections": Claiming to "know people" at Google who can boost your rankings is a sign they may not be confident in their own abilities to succeed. Additionally, search engine employees have a confidentiality agreement; so this “connection” is likely to be fabricated. Over- or under-priced services: Companies offering their services at a fraction of the market price are likely either inexperienced or provide low-quality services. On the flip side, those overpricing their services may have minimal commercial awareness. Do your research and get references before signing a contract; you don’t want to entrust your website to just anyone. All manner of businesses (from small “mom and pop shops” to large-scale enterprises) can benefit from outsourcing their SEO campaign to experts in the field. True online marketing professionals will possess the necessary staff, know-how, experience, and tools needed to run your SEO campaign efficiently and successfully. Read Also: Improve Your Domain Using These SEO Tips Know Why Content Marketing Is Important For SEO

5 Inexpensive Tips on How to Scale Your SEO Business

Search Engine Optimization (SEO) business is a very competitive market. Almost all businesses today require SEO to advance their presence with their customers. Many different SEO companies today invest heavily in robust strategies and tools to attract and maintain customers. Scaling up your SEO business need not be too expensive to compete with your competitors head to head. You just need to know the right buttons to push and how to use them. Here are 5 proven tips on how to scale your SEO business without spending too much. 5 Inexpensive Tips on How to Scale Your SEO Business: 1. Take advantage of your inner circle: You might not believe it at first, but your inner circle can provide you leaps of opportunities for finding your initial customer base. It’s now common knowledge that family and friends aren’t always the best people to sell your products to. Especially when you’re starting up. Alibaba founder, Jack Ma, always reiterate this in his speeches. However, family and friends can be a great source of the potential network, and eventually, customers. Don’t sell your SEO business to them. Explain what SEO is about and what your services are. Never ask them to buy from you. Instead, offer them an incentive or a small finder’s fee if they can refer someone who might need help with SEO. Your initial sales will mostly come from the people who are referred to you by the people you know directly. On top of that, it’s easy to get buy-in from your inner circle if you don’t force your product to them. If you’ll ask for help, you’ll definitely get a lot of support, which can translate to referrals. 2. Mine popular freelancing websites and local community sites: There’s a lot of freelancing websites that pop up every year. Finding jobs online has almost become a primary fall back for those who’ve grown tired of traditional office jobs. Upwork, for example, is a great source of customers finding talents with SEO expertise. Take advantage of freelancing websites. Customers here already know what they’re looking for. You won’t have to explain to them what your SEO business is about. You just have to offer them your best pitch. Put together a system and a marketing strategy that will help you beat the competition. If needed, incorporate ideas from awebmarketing123.com expert who can provide different effective methods for marketing your SEO business in these sites. Keep in mind that sites like Upwork have a very competitive environment. People around the world are always gunning to be hired. 3. Maximize tools and get everything organized: Managing your business means making sure everything’s in order and you’re on top of things. That said, you’ll have to employ free and/or cost-effective tools available online to run your business and get everything organized. Popular tools below can help you organize and simplify your operations. Google Calendar – free app when you have a Google account. It helps you organize your calendar for meetings, follow-ups, tasks, reminders, etc. It also syncs to your mobile phone, tablet, computer, and even Calendly meeting schedules. io – a great and cheap CRM software that will help you track your funnel, customers, deals, and revenue. It also syncs with the Gmail app. Asana – this is a remarkable task and project management app. It’s also free. You can keep track of your projects, individual tasks, and assignments that you need to accomplish. com – a fantastic billing software that’s easy to use. 4. Be more proactive in answering your customers’ questions: What you need to keep in mind is that your customers will not always be ready to buy your services right away. Especially if these customers are new to SEO. What’s certain is that they will always have questions. That said, it’s critical that you feed your customers the information even before they ask them. This is where email marketing would come in as part of your strategy. Maximize your leads conversion by putting in place an effective email and content strategy. Provide more informational content and schedule these to be emailed to your leads automatically. 5. Outsource: Lastly, optimize your output and get more things done without having to employ more people. The best way to do this is by outsourcing. Freelancing websites aren’t only your gold mine for customers but for credible and talented SEO experts as well. You can source for talents or an agency who provides SEO services at much cheaper rates. With your workforce being taken care of by passionate SEO experts anywhere in the world, you can focus on getting more customers and really taking care of them. Conclusion: Scaling up your SEO business requires great work and plan. However, it doesn’t have to be costly all the time. If you don’t have a bigger capital yet to launch a massive project to scale up your SEO business, then these 5 proven cost-effective tips to scale your SEO business should get you started. Read Also: Two SEO Trends To Take Advantage Of In 2018 What Are The Best Business Opportunities For 2019?

5 Ways to Improve Mobile SEO

Statistics show that people spend a minimum of 5 hours a day on the phone. In this digital error, smartphones, tablets, and other mobile devices have become more than a means of communicating with family and friends. People are increasingly using it for businesses purposes. What does this mean? There could be more people than you can probably imagine that search for your site on their phones. Look at it this way; most people get time to visit their social media pages during their commuter time or lunch breaks. While doing it, they might bump into your paid ad on Facebook; this does not mean they will have to wait until they get to their computer for them to visit your website. It is where mobile SEO comes into play. Ignoring search queries originating from mobile devices could make your scrapbook look bad. The whole idea of mobile SEO is to enable your website to rank on web searches by ensuring that the quality of the searches is top-notch. How is it done? By focusing on content visibility, loading speed and user experience to mention a few. A few tips on how to optimize mobile searches will help you a great deal in getting those conversions. Tips on how to improve mobile SEO 1. Improve your site speed : No one wants to spend his entire lunch break trying to access a website: which is why you should ensure that your site loading speed is on point: lest the user will give up and go searching for other things. Speed is a vital ranking factor: and has been for a long time now. It can be backed by studies that show that people are so quick at leaving sites that take forever to load. 2. Cut on redirects : If redirects are applied the right way, they may contribute to the excellent user experience. Redirects will enable visitors to track down your website if you deleted or moved to a particular page. However, note that redirects will slow down your page. Focus on having more direct links than infinite redirects. Also, take time to clear links that lead to dead or removed pages. 3. Use a responsive web design : What is meant by having a responsive web design? It means that development and design should be in alignment with the user’s environment and behavior. That is the screen size, orientation, and platform. The catch is that when a user switches from using a computer to a smartphone, they should not feel the impact of a change in resolution, scripting abilities, and speed. In simple terms, your website should have technologies that retort to user preferences Also, having a responsive design will make it easy for Google to understand and index your URL since your site will be living on one URL. Having a responsive web design will also save you from the hassle of developing a new design every time a new gadget is introduced to the market. 4. Straighten out your images : What does optimizing your images entail? It is all about ensuring that your images do not interfere with the loading speed of your mobile site at the same time making them easily accessible. Balancing the use of pictures on your website will have an impact on the attractiveness of your page, the performance of your page and user experience. The first step towards image optimization is by doing away with images that do not add value to your site and making the most out of the ones that will be remaining. Also, you could make use of compression tools to reduce the weight of the image and still have the quality of the pixels intact. You can make use of HTML specifications to create various surrogate photos to fit multiple viewports. Such tricks will enable visitors to have a faster loading speed at the same time have zoomed in instead of cropped out images: this is the ultimate user experience. 5. Improve legibility : There is no point in giving your visitors a hard time on your website. The most you could do is ensure that your site is readable on mobile devices. There are various techniques that you could use to make your website readable. The first one is ensuring that you are quick to drive the point home. Will the user have to devote extra time to try to understand what your content means? Does your content give the reader any useful information? These are some of the questions that you should ask yourself. The typography of your content should make the user experience even better. On this point, you could also make use of readability tools that will help you gauge how readable your text is. You should do everything to mend your mobile website, remember that mobile is the future! Read Also : Know Why Content Marketing Is Important For SEO How To Monitor The SEO Health Of Your Website Things To Consider While Doing SEO

Top Web Hosting Trends for 2020

Top Web Hosting Trends for 2020:

1. Green Hosting:

2. Cloud Hosting:

3. Better Authentication Protocols:

4. Website Builders:

5. Domain research tools:

6. Automated Backups:

Conclusion:

What is Business Intelligence and How Modern It Gadgets may Improve Them Effectively

A Close Look at Mechanical Engine Controls

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

What You Need to Know When Outsourcing SEO

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Top Web Hosting Trends for 2020

Top Web Hosting Trends for 2020:

1. Green Hosting:

2. Cloud Hosting:

3. Better Authentication Protocols:

4. Website Builders:

5. Domain research tools:

6. Automated Backups:

Conclusion:

Share this Article

What is Business Intelligence and How Modern It Gadgets may Improve Them Effectively

A Close Look at Mechanical Engine Controls

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related