Top 10 B2B Marketplaces to Grow Business!

13 May 2020

B2B marketplace has become the best platform for wholesalers, retailers, or buyers to trade. It has helped so many sellers to reach their expansion selling goals. To sell your product or services through these platforms, you will have to create an ID on a particular website. The platform will work as a broker or commission agent. The best thing is that you can sell your product or services worldwide. Here we have listed the top 10 platforms, which will help you to grow your business.

Here are the top 10 B2B marketplaces to grow business:

1. alibaba.com:

Alibaba.com stands at the top of this list because it is considered the best leading b2b platform. Jack Ma and Pang Li, these two Chinese people founded this marketplace 18 years ago and since then offers a broad range of B2B services all over the world. It is also considered the best platform for related services, including B2C and C2C.

2. eWorld Trade:

Eworld trade is also one of the best leading trade platforms for today’s generation. It is because it has made the process more reliable, worthy, and secure. The well-established trade platform also offers a broad range of eCommerce services.

3. TradeLeaves:

TradeLeaves makes Cross Border and Domestic Trade simple through its online platforms comprising of Marketplace, Business Listing, Information Services (BLISS), and Classifieds. TradeLeaves user-friendly digital platforms make increased visibility and exponential growth a few clicks away. TradeLeaves supplements the online platforms with its own professional services and escrow services as well as third-party services. Simply put, TradeLeaves makes it easy to buy and sell anywhere in the world—cross border or domestic.

4. EC21:

The Korean counterpart also offers a broad range of marketing services all over the world. The head offices of EC21 are located in China, Russia, Malaysia, and India. Over 2 million people are engaging in services, including overseas marketing, trading educational seminars, and national cooperation.

5. TradeIndia:

TradeIndia is an India-based marketplace platform that stands next to IndiaMart. It has participated in national and international trade events and offers a vast range of services, including DialB2b, Call Me Free, trade alerts, credit reports, and lead reports.

6. IndiaMart:

One of the most India-based leading marketplaces is Indiamart, which is continuously growing since its foundation. There are more than 1.7 million visitors recorded on this platform and taking services like B2B and B2C.

7. En. Ofweek:

The China-based marketplace is still growing but also has gained so much popularity in the electrical components trade all over the world. The fresh B2B marketplace contender is known as an in-depth reporting marketplace for its sellers. If you want to expand your business in China, you first know everything about the Chinese market. Click here to access china insight.

8. Global Sources:

One of the most leading marketplace platforms of some prime countries offers a broad range of import/export services. In the countries where it is working, it has claimed millions of visitors a month and also offers a unique role in the GDP growth of those countries.

9. DHGate:

Other China-based service providers have more than 40 million products listed on their trading platform. There are more than 1 million Chinese suppliers are trading with over 10 million buyers of 230 countries. DHGate is considered the most reliable platform that offers valuable benefits to both the buyer and the seller.

10. Amazon:

Amazon was introduced as an e-store for purchasing several goods for personal or commercial use. The company noticed that people are showing a lot of interest in their service then they decide to start the B2B process, and now it is one of the best growing and leading trading platforms of India.

Conclusion:

Here is the list of the top 10 B2B marketplaces that are working all over the world. These platforms are considered the most trustworthy service provider. One can choose any of the above-listed platforms to start a new journey of earning more and more profit through the online selling method.

Read Also:

Mashum Mollah

View all posts

Understanding The Role Of SEO In B2B Digital Marketing: Optimising Your Website For Success

Imagine you're attending a business conference, networking with potential clients and industry experts. You strike up a conversation with a key decision-maker and they express interest in your product or service. Naturally, you exchange business cards and part ways. Now, imagine that when they get back to their office; they type your company name into a search engine, hoping to learn more about your offerings. Will your website be among the top search results? The answer lies in the power of search engine optimization (SEO) and how the B2B digital marketing agency you hired is taking advantage of it. So, what’s the crucial role of SEO in driving organic traffic, generating leads, and boosting conversions for B2B companies? Understanding the Basics of B2B SEO To set the stage, let's start with the fundamentals of B2B SEO. Unlike B2C marketing, B2B SEO aims to capture the attention of businesses rather than individual consumers. It involves optimizing your website, content, and online presence to rank higher in search engine results pages (SERPs) when relevant keywords are searched. Driving Organic Traffic and Generating Leads Effective SEO techniques can help increase your website's visibility, driving organic traffic from potential B2B clients. By optimizing your site's structure, using relevant keywords, and creating high-quality content, you can attract qualified leads actively searching for the products or services you offer. Remember, higher rankings in SERPs lead to increased visibility and, ultimately, more opportunities for conversions. Building Authority and Trust In the competitive B2B landscape, establishing authority and trust is paramount. SEO plays a crucial role in building credibility for your brand. When your website appears prominently in search results, it signals to potential clients that your company is reputable and trustworthy. Backlinks from authoritative websites, social proof, and positive customer reviews all contribute to bolstering your brand's image in the eyes of potential B2B buyers. Optimising Content for B2B Audiences Content marketing is a powerful tool in B2B digital marketing, and SEO goes hand in hand with it. By conducting thorough keyword research and incorporating relevant keywords into your content, you can align your offerings with the search intent of your target audience. Valuable and informative content that addresses their pain points will not only help your website rank higher but also establish your company as a thought leader in your industry. Staying Ahead of the Curve with Ongoing SEO Efforts The best B2B digital marketing agency knows that SEO calls for ongoing maintenance and adaptation. Regularly monitoring and analyzing your website's performance, keeping up with industry trends and adjusting your SEO strategy accordingly is crucial for sustained success. As search engine algorithms evolve, so must your optimization techniques to stay ahead of the competition. Final Word In today's digital era, B2B companies can’t afford to overlook the role of SEO in their marketing strategy. From driving organic traffic and generating leads to building authority and trust, optimizing your website for search engines has a direct impact on your business' success. By leveraging SEO techniques effectively and staying up to date with the latest trends, you can position your company as a leader in your industry and achieve remarkable growth. So, embrace the power of SEO and watch your B2B digital marketing efforts flourish. Remember that the online landscape is constantly evolving, and adapting your SEO strategy accordingly is the key to unlocking new opportunities and truly staying ahead of the competition. Start optimizing your website today and embark on a journey toward B2B marketing success. Read Also: How To Make Your Online Business More Humble By Managing Your Reputation Why Is An SEO Services Company Better Than Others? Online Marketing : Selling Your Product And Services

What Is Integrated Marketing Communication in 2020 [Full Guide]

It is just a simple concept of making all kinds of communication and messages linked together. This is just to ensure that there is no lack of information. This lack of information can have a negative result on the work. Do you know what is integrated marketing communication? At the basic level of IMC i.e., Integrated Marketing Communication, all the promoting tools are linked together for smooth communication. You surely must have heard of the marketing mix. Yes, that 4Ps of the marketing mix. This promotion is one of that marketing mixes To make all the tools work smoothly, all the tools must work together in harmony. This can be advanced when regular communication is integrated into several levels, such as Horizontal, Vertical, Internal, External, and Data integration. Let’s go through various components of IMC: 1. The Foundation: In this, a detailed analysis of the product and the target market is required. For the marketers it is essential to understand the nature of the brand, what are its USP (unique selling proposition) and the requirements of the end-user. It is important to have a close eye on your competitor’s behaviors. Every need of the customers is of the utmost importance. 2. The corporate culture: There must need to be relevant in the product and the producing company. Every organization has its own vision, so while planning marketers need that to keep in mind. For example, there is an organization whose vision is to train teenagers in the field of their interest. If they start training the middle-aged man they are deviating from the vision. 3. Brand focus: Every organization is known by the brand they are producing or facilitating. So, it’s important to have plans which are always focused on the brand. Making their brand the center of attention. 4. Consumer experiences: You must not forget about the consumer and how they feel about the product. Nowadays customers are more attracted to the product which looks good, has good packing, and of course, the product itself needs to be one of the best. 5. Communication tools: It is a way via which the brand communicates with the customers. The ways can be direct selling, advertising, social media, advertisements, etc. 6. Integration tools: Selling the product is one part of communication but also getting feedback from the customer is also part communication. Plans for Integrated marketing communication It integrates all aspects of the marketing mix to promote the products and services to the customers at the right place and at the right time. It is a proven fact that if you use different IMC tools at the same time it can improve the customer experience of the product. If done correctly. IMC can improve the visibility of the brand. Whenever a customer goes to the market for shopping, they will be reminded of your brand. The impact of integrated marketing communication increases if the end-user sees the brand simultaneously multiple numbers of times. A marketer should be well versed in time management. Because doing many things like budgeting, allocating the right resources at the right for the promotion of the product is of utmost importance. Gathering information about your company and its product and the audience who buy this product is very important for planning. While planning some points are needed to keep in mind: A detailed summary needs to be made on the brand is going to reach its targeted audience. Everything about the organization needs to be crystal clear. Good knowledge of the product is required. Choosing the right market is very important, and hoe you are going to promote it into the market needs to be mentioned clearly. Competitors’ analysis is very important. And how the competitors are active in the target market. Knowing your brand weakness as well as your strong points can be a good start to promote your brands. Implementing integrated marketing communication Integrated marketing communication is a way of promoting the brand through various methods like advertising, social media awareness, direct selling, public relation, etc. It focuses on using all the available ideas together to get the most desired result. Instead of using one integrated tool at a time, it brings all the possible tool under one umbrella and uses any viable option which is used in an effective way. The success of integrating marketing communication relies totally on understanding the customers, their needs and expectations. Just remember one thing the customer will be loyal towards you only when you outperform their expectations. And to do so you need to be well versed in the marketing mix and need to apply that knowledge in the fields. Just promoting your product once or twice does not make you gainer. You need to keep doing that. So that whenever they think of buying a product, your brand needs to be the first to come in their mind. This can be done only after promoting the same product several times a day to the same audience. This makes their subconscious mind active and your product makes space in their second mind. Let’s take Colgate for example, no matter where you are, whenever you think about a toothpaste product the first name that comes into mind is “Colgate”. Why? Because it was their integrated marketing communication skills that have made you think this way. This what an integrated marketing communication does if done correctly. What are the components of successful integrated marketing communication? It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand. This can be done only by using the components effectively: Customer focus No matter how good your product is, no matter how good is your service is, until and unless you make a customer happy all is worthless. Do you believe in God? No, then start believing in the god named “Customers”. If you are a marketer then you need to have faith in this god. Only this god has the power to make your brand, organization what you hope for. So, if you think ignoring their needs and doing and coming up with the best plan will work for you then you need to go back a little bit and have a fresh start. Everything about the customer is very important. Their appraisal, as well as their, complains both hold the same value. But for me complain matters the most. That shows where we are lacking and where we need to improve ourselves. Make sure whatever you are planning customer needs to be at the center of that. Co operation Cooperation among the marketing team is important, but it is essential that every member of the organization work as a whole, to promote the product. Other members who are outside of the department are needed to be allowed to give their thoughts on the matter. This can help in unboxing new ideas, which can really accelerate the promotion. Database communication The sharing of information is one of the important aspects of good planning. This helps in formulating the best course of action. Every employee needed to be filled in on every relevant detail that they need to do their job. Leverage Analyze every channel on which the promotion is done. Calculate their cost estimation. See that if the ROI on that cost is relevant or not. This helps your brand’s promoting efficiency. Profitability At the end of the day, we have to gain revenue. So, making a plan, formulating the strategies are only helpful when they can bring in profits. So, we have to market in such a way that it really brings in the audience to invest in our brand and stay loyal to the brand. This will help to bring in higher revenue. Importance of integrated marketing communication Nobody can deny the fact that integrated marketing communication is an important aspect of the promotion of the brand. Let’s go much deeper: It acts as a messenger between the brand and the audience It recognizes the need of the customers, it gets the data of the competitors, locate an important place for marketing the brand and send this back to the organization for the analysis. Brand awareness at a low cost It is a long-term process where you gain audience trust, and convince them to invest in your brand. Integrated marketing communication is the best way to promote your values. Think like this, if brand A is already communicating with you properly, and delivering its USP on a regular basis. Why would you go for the brand B. you will subconsciously choose brand A Integrating marketing communication over traditional ways IMC is taking over traditional ways because it not only focuses on getting new customers but also tries to retain the older on as well. Gaining a new customer does not mean that you forget about the older customer who has already avail of your services. Gaining new customers is very good but losing the older one is not accepted. Because once the trust is broken, it cannot be restored. The customer will never trust you again. So, doing both is of utmost importance. It reduces the time required for the planning If not for this IMC, strategizing the plan would take lots of time. It is due to the IMC that the time is reduced to none. IMC tools It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand. Let us go through the tools which are used in IMC: Advertising It is the best way of promoting the brand. It can reach a huge amount of audience in the shortest time frame. Advertisements on the television, newspaper, radio can reach many audiences in a small frame of time. This also increases the authenticity of the brand. Now it is the marketer’s job to make sure that the right messages are sent to the audience. Self-promotion The promotion which the brands do with the promotional code, discounts, attractive offers, etc. brands itself can pay for advertisements to the newspaper, distribute leaflets for the promotions. Direct selling There are various tools like mailing, text messages, brochures, which the brands use to promote themselves. Personal selling Personal selling here is referred to the selling of the products from their showrooms, via their agents and making sales call. Public relation activities Well, have you seen brands presenting themselves in the community meetup, in fairs, in public events? If yes, then you can understand what public relations mean. It’s all about communication with the public by going in between them. This makes them feel closure to you. This creates a friendship bond with potential customers. Even if they had never thought of investing in your brand, but due to your public appearance. They may think at least once of buying your services. Managing IMC It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand. Just making the strategies and implementing those can be said that only half work is done. The rest half is managing and maintain those plans. There are different modes of communication, so it needs to be managed effectively so that all work in the same synchronization to deliver the same message to all the audience. This can be done with the help of proper managing plans. The first step is to identify the right audience Finding the right audience is the best way to make your promotion fruitful. You need to understand who is your audience. what can be done to find the relevant audience for providing services, and who are willing to invest in you. After you find out the answer to these questions, only then you can move on with the second phase of the IMC. The second step is to think of what to communicate The kind of message you send to the customer is very crucial for gaining their trust. You need to have a proper crystal-clear message for audiences. This makes your brand much more authentic. The third step is to plan your message in a way that convinces them Having clear messages will not do, you need to present them in such a way that the audience likes it and get the meaning of it. Make sure that your messages are all properly formatted. The fourth step is to identify the various channel via which you can communicate with them Choosing the best course of action is very helpful in making a promotional platform. It needs to be efficient that it reaches the right person at the right time. The fifth step is to allocate the right source at the right time Investment is needed to be done properly so that ROI gains a profit rather than a loss. So investment needs to be done after analyzing ever aspects of the promotional platforms. Lastly, it’s important to measure the reach of Integrated marketing communication You need to monitor constantly that the promotion is reaching the people or not, doing a blind job is just like walking on the edge of the mountain blindfolded. Conclusion As a whole, integrated marketing communication lays down a bridge between the organization and the audience. Without the IMC informational gap is created which can lead to malfunctioning of the whole organization. There are many strategies that can be implemented to overcome any possible crisis faced by the organization. Each and every detail on integrated marketing communication is given in this article. Image source Read Also: 6 Ways To Increase Real Instagram Followers Without Spending Money! Organic Traffic vs. Paid: Where Should You Focus Your Budget?

8 Key SEO Strategies for E-Commerce Websites

Online shopping has changed the way people shop. The popularity of the online shopping portals makes two things clear. First, people like the convenience that online shopping provides them. Being able to shop for anything and everything at their own convenient time and from the comfort of their homes or offices is a great plus point for shoppers across the world. Second, with the increase of online shoppers, the number of e-commerce websites is also increasing. This is leading to aggressive competition in the arena of online marketing. This is where search engine optimization (SEO) comes into the picture. SEO can help e-commerce business owners to beat the competition and keep attracting targeted visitors to their website. Here are 8 key SEO strategies that can help e-commerce websites to gain success: 1. Provide unique and impressive product descriptions : An e-commerce site is all about products and their sales. As such, product descriptions are vital for such sites. Since e-commerce sites have to deal with a huge number of products, sometimes they may tend to use the descriptions provided by the manufacturers for the products. Or, they may want to repeat the same description for similar products. But that is a wrong strategy and must be avoided. You need to come up with a unique product description for each item you are selling on your website. Though it’s a lot of work to write unique descriptions for each product, this strategy is sure to bring in the desired results. 2. Ensure easy navigation of your website : Make sure that your e-commerce website is easily navigable. This strategy is important not just for improving your site’s search engine rankings, but also to offer a smooth shopping experience to your customers. Create categories to organize your products and make them easily searchable. Ensure that your sitemap is easy to follow. Also, the design of your website must be clutter-free so that your customers can continue with their shopping without feeling irritated. Place your menus in a way so that your customers can access them easily, regardless of where they are on the site. 3. Optimize the loading time of your website : Your e-commerce website is likely to have a large number of images for the products you are selling. These images can slow down your site. Ensure to optimize the load times of your website by reducing the image sizes. High-quality images are essential for any e-commerce website. But if they slow down your website, it can impact your SEO in a bad way. So, it’s better to include images with small sizes and have a feature that allows your customers to zoom in on the images to see an enlarged version. This will enable you to provide your customers with quality images without affecting the load speed of your website. 4. Go for internal linking of your pages : Internal linking is an essential aspect of SEO. Even Google prefers sites that opt for internal linking in an effective manner. Your objective must be to ensure that your customers can reach your various product pages within your site with as little clicking as possible. One way to do this is to link every page to other relevant pages within your website. This will also help your site visitors to navigate to similar products in an easy manner and give you a chance to convert them into customers. If you want to know more about customer conversion, you can check out The Ultimate Guide to E-commerce Conversion Funnel Optimization. 5. Make sure that your site is optimized for mobile : Today more and more people are using their mobile phones to do their shopping at various online stores. This makes it essential for you to optimize your e-commerce website for mobile. By doing so, you will be providing a smooth mobile shopping experience for your users. So, either go for a responsive design for your site or create an interactive mobile application to draw in the advantage of such customers. Ultimately, your objective is to attract more customers and ensure more sales for your website and this is a good strategy to achieve your aim. 6. Assure user security on your website : User security is one point that needs extra attention in case of e-commerce websites. Having HTTPS encryption for user security on your website is a great way to go about this task. HTTPS encryption ensures that your customers will have an added layer of security when shopping on your website. This will diminish any doubts they may have regarding user security on your site. Also, HTTPS encryption will help Google to mark your site as secured and increase the chances of your site’s ranking on the search engine pages. 7. Include social media sharing buttons on your product pages : The reach of social media is undeniable. It can take just a few minutes for an image or a piece of information to attract the attention of thousands of users on social media. Incorporate social media sharing buttons on your product pages so that your users may share information and images of the product on the social media platforms. On one hand, this will increase the reach of your products and attract the interest of relevant customers. On the other hand, it will be good practice for SEO as well. This is because Google may perceive the social signals as an indication of authority. 8. Check your website and pages for errors : For an e-commerce site, it’s not unusual to grow at an incredible speed and have a large number of pages within a short time. But such growth also increases the prospect of having errors on your e-commerce website. It’s not feasible to hinder the growth of your site. So, the next best thing to do is to make sure that your website remains free of errors. Carry out regular checks to ensure that none of the permalinks on your site generates 404 errors. Also, check that the links to external sources or content are in a functional state. Read More : 9 Ways To Use Pinterest To Promote Your E-Commerce Store 5 Most Common Challenges Faced Bye Commerce Businesses Today How To Get Product Ideas For Your E-commerce Business

Top 10 B2B Marketplaces to Grow Business!

Here are the top 10 B2B marketplaces to grow business:

1. alibaba.com:

2. eWorld Trade:

3. TradeLeaves:

4. EC21:

5. TradeIndia:

6. IndiaMart:

7. En. Ofweek:

8. Global Sources:

9. DHGate:

10. Amazon:

Conclusion:

6 Steps to make Your Trade Show a Success

5 Creative Ways to Improve Lead Quality with Multi-Step forms

Tags

Mashum Mollah

Leave a Reply Cancel reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Choose Quality Car Hoists From The Premium Car Tools Suppliers

51 Blue Collar Jobs/Career Options To Pursue If You Get Laid Off From Big Tech In 2024

How To Use AI Copywriting For Small Businesses

Moreno Valley Plumbing Pros: Your Reliable Plumbing Experts

Related

Understanding The Role Of SEO In B2B Digital Marketing: Optimising Your Website For Success

What Is Integrated Marketing Communication in 2020 [Full Guide]

8 Key SEO Strategies for E-Commerce Websites

Top 10 B2B Marketplaces to Grow Business!

Here are the top 10 B2B marketplaces to grow business:

1. alibaba.com:

2. eWorld Trade:

3. TradeLeaves:

4. EC21:

5. TradeIndia:

6. IndiaMart:

7. En. Ofweek:

8. Global Sources:

9. DHGate:

10. Amazon:

Conclusion:

Share this Article

6 Steps to make Your Trade Show a Success

5 Creative Ways to Improve Lead Quality with Multi-Step forms

Tags

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related