5 Industries That Can Benefit From Using Aerial And Drone Photography

Published on: 11 December 2020 Last Updated on: 04 September 2024

If you are a business owner, searching frantically for some new strategies to promote your business, improve sales and branding, then we have the perfect solution for you.

In the past few years, using drones for both commercials as well as leisure purposes is on the rise. Using drones for aerial photography is quite the trend and businesses can benefit from this incredible new technology in multiple ways.

No matter what the scale or size of your business, you can use drone photography to benefit it. In this article, we look at five industries or business niches, which can benefit significantly from using drone photography.

However, before we proceed to the list of industries, let us briefly discuss everything you need to know about Drone Photography.

Aerial and Drone Photography: What you should know

Drones are technologically sophisticated machines, which can fly. They can also be fitted with a number of add-on devices, including cameras, satellites, data recorders, etc., and can be highly useful.

Drone photography has taken off in recent years as one of the smartest ways to market and document your brand. It has been used in multiple sectors, ranging from agriculture to wedding photography.

From a brand perspective, aerial photography using a drone can help in-

Creating promotional marketing material to showcase the scale and size of the business.
Give people a sense of how big or small the physical location is of the business.
Create the appearance of a tech-first company not shy to use modern technology.
Gather assets for website, social media, etc. (online and offline promotions).
Communicate the progress of a real estate project or the scaling up of industrial spaces.

List of 5 Industries that can benefit from using Drone Photography

1. Real Estate-

Real Estate Developers and Promoters can look to use drone photography for showcasing their projects. This can be done for both projects which are ongoing, as well as for the ones, which have been completed. Showcasing the different complexes, amenities, gardens, artificial lakes, etc. can go a long way in making the project appear attractive in the eyes of potential buyers.

2. Manufacturing Businesses-

Most manufacturing businesses, especially the ones which are B2B have a tough time marketing themselves. This is where drone photography can help them show the size and scale of their factories. It can act as a great confidence-boosting mechanism for other vendors who want to partner with credible manufacturing units. Drone photography helps boost business.

3. Holiday Parks and Resorts-

The travel and tourism sector is all about visual appeal and attraction. Big holiday parks and resorts can use drone photography can show the major sights and sounds for potential consumers who are looking at options to plan their next holiday. This tech can help create a virtual experience for resort operators looking to woo new clientele.

4. Government Departments-

Big governmental projects like the construction of dams, highways, etc. require the preparation of status reports periodically. Drones can be a great asset for government departments who want to show real-time progress and detailed status reports to ministers and other lawmakers. While private players are taking the lead, governments should seriously look at adopting drone photography.

5. Agricultural Production-

Commercial farming is becoming one of the most lucrative businesses in the world. However, it also needs to market and advertise itself in front of governments, investors, and potential consumers. Using drones to capture the size and scale of such farms and their operations can help build a credible brand. It can allow boost confidence in the company and its products.

The Final Word

As a business owner or a high-ranking executive in any of the above stated five industries, you might want to look to the Melbourne skies for a local d r one photographer near you. Not only will thins help take your business to the next level in terms of sales, but it will also sort your branding worries. Drone photography is still in its infancy and brands in the above-mentioned industries should look to benefit from the same before the competition increases.

Can you think of some other industries, which can benefit from using aerial and drone photography? List them down in the comments section below.

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Cool Bathtub Photoshoot Ideas

In order to realize the idea of a photoshoot in the bathroom, you do not need to have a studio equipped accordingly. For this purpose it is possible to use the bathroom of your client, using certain props, and properly thinking everything through in advance. Props can be anything. Imagine and you are sure to succeed! By the way, if you want to read about another cool idea namely milk bath photography, go to Skylum`s blog. Garden Photography If the time of year and weather permits, and you take pictures in a private house - do not limit yourself to the bathroom in the bathroom, and arrange a photo shoot in the garden. Especially amusing in such conditions are photos of children. Props in this case for you will be the surrounding flowers and green lawn. In addition, if your client is an adult - use bath bombs for the purpose of dyeing water. Photos can turn out very colorful and individual. I recommend taking this picture either in the morning or in the evening to get soft natural light. Use a smaller aperture value to get a soft background. That way, your subject will remain paramount in the frame and nothing will distract from it. Use Glycerin Yes, you read the table of contents correctly. In order to do successful photo shoots, you not only need to know the craft of photography, but you also need to know how to create props. We're talking about a recipe for bubbles. Of course, you can buy a ready-made jar, but if you didn't have enough time beforehand, glycerin will come in handy. It will add strength to the bubbles, which later will be your props. So, the recipe: a couple of spoons of liquid soap and a couple of drops of glycerin in about 150 grams of water, and leave for a couple of hours. You have the perfect bubbles and bubble bath ready. It would be great if you have one, to use a waterproof camera because you can easily ruin your equipment by accidentally getting water on it. Bathtub photoshoot often does not last long, and you need to take a lot of pictures in a short time - use the camera's auto mode to solve this problem. A Bachelorette Party In The Bathtub Such a photoshoot idea may be popular with girls who are throwing a pre-wedding party, for example. Beautiful dresses, cocktails, and balloons—along with creative lighting—make for perfect props! Use Vintage In Your Photography It's rare to find a vintage-style bathroom in our homes right now, but a large number of hotels can help you with that. To create soft shadows, place the tub itself under a window, which will give you natural light. Not always there is such a possibility, and there is not enough light in the room. So think about it beforehand and don't forget to take a reflector to avoid dramatic shadows. Experiment with the angles. Very interesting shots are taken right above the subject. Use candles as props to make your shots romantic. Flowers As Props Sometimes you get very boring styled conditions. In order to diversify it uses flowers. This method will be very appropriate when photographing a pregnant woman. Position the subject of the photo in a bathroom, so that most of the body would be visible and the more intimate areas should be covered with flowers. This way you can convey the mood of the girl in anticipation of such a joyful meeting, and deprive the frame of unnecessary vulgarity. The Story Of The Day At The Spa The task of this shooting is to convey the calm state of the subject and his relaxation. Of course, you will need appropriate props, such as: cosmetics that are used in the spa; essential oils; flower petals; white robes and towels, and so on. In order to improve the quality of the photo in post-processing adjust the highlights, shadows, and contrast of the photo. Romantic Photo-Shooting Of Lovers A photoshoot should be as less staged as possible, use poses that are as natural for the couple as possible, for example: a gentle embrace, just like when watching a movie on the couch, only in the bathtub and in the water; place the subjects on top of each other, and photographs from the side perpendicularly and not much above their level; of course, shoot tender kisses, concentrating the frame on the subjects. Of course, in that case, you may get unbelievably candid photos, but in that case, you will need a long lens which will be very useful for sharpening the frame. For the best results, I recommend setting the aperture wide open and increasing the ISO. This will allow you to adjust the focus of the shot and get the sharpness you want. Why do we need sharpness? To catch every movement and touch that your subjects can make. Last Words Of course, using the tips mentioned above you can create some great shots, but the final stage is the post-processing, which no photo series can do without. If you are a beginner photographer you can help with that huge variety of ready-made presets, using which no one will have even a gram of doubt in your professional abilities. Depending on the task at hand, edit the light and experiment with shadows to add some personality to your shots. In the article above you have learned how to diversify a photo shoot in the bathroom using different props, as well as some tips on how to take pictures and adjust the camera. Also, a great idea - milk bath photography. Read more about it on Skylum`s blog. Read Also: Adrian Rubin Tells How To Bootstrap Business In The Photography Niche How To Best Photograph A Corporate Event Handy Tools For Outdoor Photography

Why you Trust your Photographer?

There are stories all over the web about photographers being hired by offshore clients for outside shoots. Most clients rely on the photographer’s website and the portfolio of pictures that are on display. It is highly difficult for an average layman to ascertain the quality of the photographer that they have hired. Young faux photographers have been increasing day in and day out. It is important for clients to check their skills out before venturing into a deal. After all, no one wants to go into a deal that will leave him or her disappointed at the end of the day. The worse bit of it is that some occasions like your wedding day cannot be re-winded. You just want a professional photographer who will everything right from the onset. Here are some of the elements that can make you trust the photographer. Professional Photography Calls for High Level of Skills : Professional photography relies on your skill to put vision into reality with an unnatural focus on something magical. Young photographers rely on the automatic camera mode to apply different effects to images and then boast about their expertise without getting to know even a tiny bit about aperture, lighting, and even focal lens. New-age photographers are unaware of selective focusing, closed aperture, and focal lens ratio. The only thing that they understand is that pictures need to be clicked in the manual mode but are not aware of the intricacies involved. Photographers gain their skills through the necessary training and shape them further through experience. Focus and Focal Length are Key : The focus and focal length are important while taking pictures. The ISO setting is crucial too. If shots are overexposed then it is obvious that the images will all be ruined or make photo restoration. A slick-looking photography site can be deceiving too. Professional photography lacks a true expert who can say what is different between a true professional and an amateur posing as a professional one. The amateurs actually lack the basics and even proper backup equipment. What About The Experience of the Photographer : To select a real photographer, one needs to check whether the person has loads of valuable experience working with different clientele and different surroundings. One needs to have a set of questions ready to test the skill of the photographer. Memory cards should be utilized well and safeguarded because a worthy shoot might prove to be a disaster if you lose the portfolio. Amateur photographers are actually now opting for a job leaving their present careers and then get stuck in lawsuits because of their mishandling issues. There are many websites that offer free advice on how to become a photographer but not how to become a real one. That requires expertise, real skill, and experience. Interview the Photographer : One needs to have a perfect questionnaire ready to ask the photographers who they have hired or going to hire. The most important things that need to be asked should be a little cryptic but well presented. Although you might have no knowledge about fashion photography in New York or professional photography in the US, it is important to ask questions which can be found on the web. You will get relative answers too. Conclusion : Faux-photographers are on the rise and there are many who have created Facebook fan pages and different sites showcasing their images and photos. Clients need to keep an eye on them and their skill level before offering them a venture. Remember the kind of pictures that you will get depend on the photographer you will hire. Do your homework well so that you don’t end up making the wrong decision. Read Also : 5 Essential Tips For The Traveling Photographer How To Best Photograph A Corporate Event Handy Tools For Outdoor Photography

Photography

Key Differences Between a Professional Headshot and a Standard Portrait

Professional headshots and regular portraits may seem similar, as both are photography forms meant to capture an individual's likeness. However, the distinctions are crucial, particularly in a professional context. A professional headshot is tailored to convey a person's professional identity and is often required for corporate profiles, business websites, and LinkedIn pages. These headshots are designed to create a strong first impression, showcasing the subject in a polished and approachable manner. Conversely, a regular portrait captures a person in a more personal and artistic fashion, often reflecting their personality, lifestyle, or an artistic concept. Portraits are less rigid in styling, composition, and use of backgrounds, allowing for more creative freedom. Portraits might be full-body shots or tightly cropped images set in various environments and with varying lighting and mood, contrasting with a professional headshot's usually consistent illumination and composition. Key Takeaways Professional headshots are curated for professional branding. Portraits offer more freedom and are personal or artistic. Lighting and cropping are key differentiators between the two. Fundamentals of a Professional Headshot Before exploring the key components of a professional headshot, it's important to understand that they demand precise technical execution, thoughtful composition, and careful attention to the portrayal of the subject. Technical Aspects Professional headshots stand out due to their exceptional lighting and focus, which require a photographer to make meticulous adjustments. The right lighting is crucial; it should illuminate the subject's features without harsh shadows or overexposure. A high-resolution camera is also essential to capture the detail needed for a headshot, ensuring that the final image is crisp with a clean focus. Composition and Aesthetics The framing and cropping in a professional headshot are deliberate, typically adhering to industry standards—such as the top of the shoulders and head being visible, with the subject's eyes positioned at or just above the center line. Backgrounds are simple and unobtrusive, highlighting the subject's conversation with the camera. Subject Presentation In a professional headshot, the subject’s presentation is key. Professional attire is recommended, and personal grooming is crucial. The subject’s expression is approachable yet authoritative, portraying confidence. The outcome is a portrait showcasing professionalism and character, suitable for professional contexts such as professional networking. Impact of Headshots in Professional Settings A professional headshot can be a cornerstone of a person's online presence, significantly influencing first impressions and branding effectiveness. Online Professional Platforms LinkedIn has become the quintessential online platform for professionals. A polished headshot here enhances a LinkedIn profile, signaling credibility and competence. It is the first element that captures attention, laying the groundwork for potential connections. On resumes, a professional headshot can differentiate a candidate, especially in industries where appearance and personality are integral, like sales or public relations. A headshot is a critical tool for a casting director's selection process in entertainment. Actors and models must convey versatility and professionalism in a single image, often determining if they get considered for a role. Corporate Branding and Marketing In corporate contexts, professional headshots embody the ethos of the company. On corporate websites and business cards, they help build a personal connection with clients. Companies reinforce their brand and showcase their team's professionalism through consistent, high-quality headshots across various marketing materials. Entrepreneurs utilize headshots to establish a personal brand, an invaluable asset in attracting partnerships and customers. Reflecting confidence and professionalism, headshots are crucial for entrepreneurs presenting themselves on business platforms and online profiles. For businesses that want to ensure they portray high professionalism, partnering with a professional headshot studio is a strategic move. It presents a unified brand image that fosters trust and reliability. Feel And Mood Of Portrait And Headshot There is a massive difference between the mood and feel of portraits and headshots. When a headshot is taken professionally for business purposes, it will exude a jolly vibe. The aim of a headshot is to communicate a particular message to the viewers. In other words, when a headshot of a particular person is captured, they communicate friendliness, trustworthiness, reliability, and many other good things. Usually, these types of headshots are used for LinkedIn profiles and business websites. The use of a headshot also depends on the field you are trying to achieve. However, professional headshots do not have to be about bonhomie always. They can be shot in different ways to express toughness, concentration, and knowledge. When it comes to a professional portrait, the outcome usually is very straightforward. The shot is taken craftily to complement a story or article. So, for a portrait shot, there is always a proper theme. A professionally captured portrait expresses a lot of mood, and there is a lot of drama in those photographs. In a portrait, a subject does not look straight into the camera. The subject remains busy with some activities while the photographer captures them. To cut a long story short, a portrait is about weaving a story and conveying that to others. A headshot, on the other hand, is about introducing yourself to others. A headshot is also suitable for communicating a message quickly. The Lighting Setup Of A Portrait And A Headshot Lighting plays a very crucial role in determining how a photograph will look. I have already discussed how the mood and feel of headshots and portraits differ. When a photographer captures a headshot, they will use big light modifiers. In the case of outdoor photoshoots, the photographer will use concrete or building pavements to get the headshots right. Further, when a headshot is captured, the subject has less shadow. There is an absence of shadow to keep the overall look of the headshot pleasant. Once again, no drama is expected or required in a professionally captured headshot. On the other hand, professionally captured portraits have a more dramatic lighting setup. The photographer has to create drama through the lighting setup. Also, keeping in mind the aesthetic appeal of a portrait, using conventional modifiers is often avoided in professional portraits. Here are some other modifiers that are used in capturing professional portraits. Color gels Mirrors Glass To reiterate, lighting decides the mood and expression of a particular photograph. So, use the lights and modifiers according to the type of photograph you want to click and what you want to communicate. The Use Of Lenses In Headshot And Portraits When a professional headshot is captured, a photographer will usually use an 85mm or above long focal lens. Thanks to the use of a long-focus lens, there is hardly any facial distortion in headshots. Lenses with a shorter focal length are used in clicking professional portraits. A photographer will use 24mm to 50mm lenses to depict the surrounding. Conclusion Professional headshots are distinct in both purpose and execution. They employ meticulous post-processing to ensure a polished yet natural look, incorporating adjustments like color correction and skin retouching. The subject's engagement with the camera is direct, generally from the shoulders up, differentiating them from the broader scope of a portrait. Headshots provide a professional representation, focusing on clarity and simplicity, while portraits offer a more expansive narrative. Read Also: 5 Corporate Video Production Styles Photography and Number of Techniques How to Best Photograph a Corporate Event

5 Industries That Can Benefit From Using Aerial And Drone Photography

Aerial and Drone Photography: What you should know